meta-script2020 Latin GRAMMY Premiere Ceremony & First-Ever Brazilian Premiere Ceremony To Livestream Before Show | GRAMMY.com

Jackie Cruz 

Photo: Jamie McCarthy/Getty Images for Christian Siriano

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2020 Latin GRAMMY Premiere Ceremony & First-Ever Brazilian Premiere Ceremony To Livestream Before Show

Get the details about the performances and awards that will be handed during the premiere ceremony to be broadcast on Facebook

GRAMMYs/Nov 13, 2020 - 05:46 am

The Latin Recording Academy has announced details behind its 2020 Latin GRAMMY Premiere ceremony, set to broadcast before the 21st Latin GRAMMY Awards on Thurs., Nov. 19. Additionally, it unveiled it will hold its first-ever Brazilian Premiere ceremony where they will award all Portuguese language categories. 

Related: Meet This Year's Best New Artist Nominees | 2020 Latin GRAMMY Awards

The Latin GRAMMY Premiere ceremony, hosted by actress, singer and entrepreneur Jackie Cruz, will livestream at 3 p.m. EST / 12 p.m. PST on the Latin GRAMMYs Facebook page. It will feature performances by 2020 Latin GRAMMY nominees Gina Chavez, Kurt, Naike Ponce, and Daniel Santacruz. Gaby Moreno and Lupita Infante, also nominated this year, will be among the award presenters. 

The Brazilian ceremony will follow, with a livestream at 5 p.m. EST / 2 p.m. PST on the Latin GRAMMYs Facebook page. Model Lais Ribeiro will host the show that will include performances from 2020 nominees Melim and Emicida with Marcos Valle. 

Latin Recording Academy President/CEO Gabriel Abaroa Jr. said in a statement the Facebook partnership will allow the world to experience "musical excellence" in real time. 

"We are looking forward to honoring Latin music creators once again during our much-anticipated Latin GRAMMY Premiere. This year, we are adding an additional event for the Brazilian market, exclusively for Portuguese language categories to celebrate the diversity and growth of our music," he said. 

Yesterday, it was revealed that indigenous actress Yalitza Aparicio wil co-host the 2020 Latin GRAMMYs alongside singers Carlos Rivera and Ana Brenda.

The 2020 Latin GRAMMYs will air on Univision on Thurs., Nov. 19, at 8 p.m. ET / PT (7 p.m. CT). The broadcast will also air on TNT (cable) at 7 p.m. (MEX) / 8 p.m. (COL) / 10 p.m. (ARG/CHI), and on Televisa on Channel 5. 

Due to the challenges imposed by the COVID-19 pandemic, the 2020 Latin GRAMMYs will not have a live audience or a red carpet. The Latin Recording Academy, Univision and its production teams will adhere to the strictest safety guidelines and protocols.

Learn more about the 2020 Latin GRAMMY Awards via the Latin Recording Academy's official website.

Final Round Of Performers Announced For 2020 Latin GRAMMYs

2001 Latin GRAMMY winners pose at the Conga Room
2001 Latin GRAMMY winners pose at the Conga Room.

Photo: Courtesy of the Conga Room

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L.A.’s Historic Conga Room Closes With A Final Party Celebrating Latin Music Excellence

The L.A. Live venue will officially close its doors at the end of March, after two decades of supporting live Latin music (and the Latin GRAMMYs). Ahead of their farewell party, the Conga Room's founder and staff discuss its history and significance.

GRAMMYs/Mar 26, 2024 - 01:24 pm

Los Angeles' legendary Conga Room is closing its doors, but will not go quietly into the night.

The 25-year-old venue has been home to countless Latin music performances and celebrations — including the 2001 Latin GRAMMYs — and will host its final event on March 27. The official, invitation-only closing celebration will feature a performance by Puerto Rican salsa star Gilberto Santa Rosa and the Conga Kids, as well appearances from Jimmy Smits and Paul Rodriguez, both of whom were investors in the space. 

First opened in 1999 on Wilshire Boulevard by real estate entrepreneur and Latin music lover Brad Gluckstein, the Conga Room drew investors like Jennifer Lopez and Sheila E — all of whom were committed to the venue’s vision of being an upscale nightclub devoted to live Latin music and dancing. In both its Miracle Mile location and its later space at L.A. Live, the club attracted an absolutely staggering lineup of talent, including Celia Cruz, Buena Vista Social Club, Tito Puente, Carlos Santana, Alejandro Fernández, Fito Paez, Jerry Rivera, Bad Bunny, and Maluma. The venue also hosted performances from non-Latinx artists like Prince, Ed Sheeran, Lenny Kravitz, Kendrick Lamar, Stevie Wonder, Chaka Khan, and Avicii.

"I saw Prince perform in venues the world over, but his very first performance at the Conga Room was magical," says talk show host Tavis Smiley. "Of all the times I witnessed my friend on stage, from Madison Square Garden to Montreux, the Conga Room remains my favorite Prince performance."

Gluckstein says that the Conga Room was able to draw such great talent not just because it was one of the only major venues that leaned into Latin music in the United States, but because there was a mutual respect between the artists and the venue. 

"We couldn’t compete financially with [Goldenvoice or AEG], but we were able to bring an incredible amount of talent to the venue," he tells GRAMMY.com. "I was talking to Jerry Rivera’s agent the other day and I said, ‘Jerry just played in front of 10,000 people in Venezuela. Help me understand why playing in front of 1,000 people at the Conga room was so important.’ He went on for 10 minutes about what the room meant to these artists and the way we respected them, the sound system, and the way they were treated. The fan engagement, too, plus the fact that there was never really a comparable room anywhere else, even in New York."

"We provided a stage and a voice for acts that didn’t have a way of getting to their audience here in L.A., because no radio stations were playing their kind of music," says Marcella Cuonzo, the venue’s publicist. "For reggaeton, for example, the Conga Room was a pioneer in the movement around 2010. Radio wasn’t playing that music, but the Conga Room took a gamble on the sound because they saw its vision." 

The Conga Room was also the first venue in Los Angeles to host a wide-range of Cuban musical talent starting in the mid- to late ‘90s. "We had probably 50 shows," says Gluckstein. "We got everything from Bebo Valdés to [Diego] El Cigala to Pablo Milanés, who played his first show ever in the U.S. at our venue. He’s the Bob Dylan of Cuba. We brought Los Van Van, who’s probably the most famous salsa or timba group in the history of Cuba. They couldn’t play in Miami, because Miami wouldn’t allow Cuban music, so the GRAMMYs gave them their trophy [for Best Salsa Performance] at the Conga Room."  

The Latin GRAMMY Awards moved from L.A. from Miami in 2001, and the ceremony was set to take place at the Shrine Auditorium on Sept. 11. That telecast was understandably canceled following the tragic events of that day in New York, and rather than rescheduling the whole event, winners were announced at a press conference on Oct. 30 at the Conga Room. Alejandro Sanz came away with four awards, including Album Of The Year, and Juanes took home three Latin GRAMMYs, including Best New Artist.

"I remember Celia Cruz giving a beautiful speech that night in Spanish, thanking the firefighters and policemen and saying ‘this is for you, but also a little bit for us," says Gluckstein. "In later years, once we were at L.A. Live, we hosted the Latin GRAMMY nominations several times. I have footage of Andy Garcia doing them on-stage with Jimmy Smits." 

The Conga Room is closing now because, Gluckstein says, it just seems like the right time. "The pandemic, of course, played a role," he explains. "And I think the enormity of AEG and Live Nation, with how fierce the competition is, all of that has made buying talent much more expensive and has made talent more selective in terms of what's the best economic opportunity for them." 

There’s also the rising success of Conga Kids, the venue’s non-profit arm, to consider. A county-wide organization with about 100 employees, Conga Kids reaches roughly 50,000 elementary-aged kids in largely under-resourced communities every year, using dance and music from the Afro-Diaspora like salsa, merengue, cumbia, reggaeton, Charleston, and hip-hop to promote social and emotional well-being, as well as diversity, equity, and inclusivity. 

Though fans and artists will undoubtedly miss the space, energy, and community the Conga Room provided, Gluckstein says the venue’s closure doesn’t have to be sad. Instead, he says, it can be celebratory. 

"We accomplished so much," he says. "Now, the venue will just have to live on in the hearts and minds of people, instead of as a brick and mortar space." 

GRAMMY Hall Of Fame 2024 Inductees Announced: Recordings By Lauryn Hill, Guns N' Roses, Donna Summer, De La Soul & More

Peso Pluma at the 2024 GRAMMYs
Peso Pluma attends the 2024 GRAMMYs

Photo:  Lester Cohen/Getty Images for The Recording Academy

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How The Latin GRAMMYs Brought Latin Music Excellence To The 2024 GRAMMYs

Latin music was celebrated throughout GRAMMY Week and on Music's Biggest Night. Read on for the many ways Latin music excellence was showcased at the 204 GRAMMYs.

GRAMMYs/Feb 9, 2024 - 09:56 pm

The 2023 Latin GRAMMYs may have occurred months ago and thousands of miles away, but the leading lights in Latin music also shined at the 66th GRAMMY Awards. From historic wins and meaningful nominations, to electric performances and interesting installations, Latin music excellence was everywhere. 

In anticipation of the 25th anniversary of the Latin GRAMMYs in 2024, the exclusive GRAMMY House — the site of multiple GRAMMY Week events — included a significant installation dedicated to the Biggest Night In Latin Music.

The cylindrical display showcased some of the biggest moments in Latin GRAMMY history, including images, facts, and even a real Latin GRAMMY award. 

The celebration of Latin music continued throughout GRAMMY Week, with several Latin GRAMMY-winning artists also winning on the GRAMMY stage. Among the major moments at the 2024 GRAMMYs, Karol G won her first golden gramophone for her 2023 LP Mañana Será Bonito. "This is my first time at GRAMMYs, and this is my first time holding my own GRAMMY," the Colombian songstress exclaimed during her acceptance speech. 

Música Mexicana star Peso Pluma also took home his first GRAMMY; his album GÉNESIS won in the Best Música Mexicana Album (Including Tejano) Category.

Premiere Ceremony presenter Natalia Lafourcade — whose Todas Las Flores won big at the 2023 Latin GRAMMYs — also took home the GRAMMY Award for Best Latin Rock or Alternative Album. She tied in the Category with Juanes

Premiere Ceremony performer Gabby Moreno also took home a GRAMMY Award for Best Latin Pop Album for her album X Mí (Vol. 1)

Beyond the stage, Latin artists graced the red carpet and the nominations list. For example, producer and songwriter Edgar Barrera was the only Latino nominated in the Songwriter Of The Year, Non-Classical Category.

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The 2024 GRAMMYs will air live on Sunday, Feb. 4, on CBS and Paramount+.
The 2024 GRAMMYs will air live on Sunday, Feb. 4, on CBS and Paramount+.

Graphic courtesy of the Recording Academy

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4 Reasons To Watch The 2024 GRAMMYs Premiere Ceremony

The Premiere Ceremony may not be part of the CBS telecast, but it’s an indispensable part of the 2024 GRAMMYs experience — and the Recording Academy’s purview. Here are four reasons you don’t want to miss it, ahead of the 66th GRAMMY Awards on Feb. 4.

GRAMMYs/Jan 31, 2024 - 03:19 pm

As momentous as the 2024 GRAMMYs telecast will be, it will only cover a fraction of the actual GRAMMY nominations.

The realities of TV broadcasting mean the wider world only gets to see, not the whole iceberg, but merely the tip. This by way of its head-turning, world-shifting General Field Categories including Album Of The Year, Record Of The Year, and Best New Artist.

Yes, the General Field Categories boast the most visibility. But while they may be listed at the top of the nominations list, they are never meant to overshadow those beneath — not by a long shot.

That’s why the Recording Academy puts so much time, intention and care into the Premiere Ceremony, which annually precedes the main GRAMMYs telecast. And by all accounts, the 2024 iteration will be one for the ages.

The 66th Annual GRAMMY Awards Ceremony & Livestream will air at 12:30 p.m. PT/3:30 p.m. ET on live.GRAMMY.com and the Recording Academy's YouTube channel. City National Bank, the Official Bank of the GRAMMY Awards, is returning for its second year as the presenting sponsor of the Premiere Ceremony.

The Premiere Ceremony is the most incredible lead-up to Music's Biggest Night," Recording Academy CEO Harvey Mason jr. said in a statement. "With an amazing line-up of presenters and performers, we'll reveal and celebrate the winners of more than 80 Categories, spanning the diverse genres and crafts that have contributed to such a spectacular year in music."

Read on for a list of four reasons to be thrilled for the Premiere Ceremony — and we’ll see you on the stream!

A Star-Studded Opening Number

The opening performance at the Premiere Ceremony is always a highlight, and this year promises to be no exception: J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks.

At the 2024 GRAMMYs, J. Ivy is nominated for Best Spoken Word Poetry Album, for The Light Inside. Poe is up for Best Contemporary Blues Album, for Blood Harmony. For Holidays Around the World, Pentatonix earned a nomination for Best Traditional Pop Vocal Album.

Finally, for her feature on for KING & COUNTRY’s “Love Me Like I Am,” Sparks is up for Best Contemporary Christian Music Performance/Song. (E., though being a four-time GRAMMY nominee, is not nominated at the 2024 GRAMMYs.)

Stellar Performers All Around

The rest of the 2024 GRAMMYs Premiere Ceremony will feature brilliant performers. These musicians will showcase the wide range of genres the Academy celebrates on GRAMMY night, as well as the diverse creators in the Academy and the music industry at large.

These include current nominees Adam Blackstone, Brandy Clark, Kirk Franklin, Robert Glasper, Bob James, Laufey, Terrace Martin, and Gaby Moreno and David Aguilar, as well as GRAMMY-nominated recording artist/drummer Harvey Mason Sr.

The Music’s In Great Hands

The music producer and music director of the 2024 GRAMMYs Premiere Ceremony will be Cheche Alara, a GRAMMY-and Latin GRAMMY-winning music master who has worked on titanic albums by Lady Gaga, Christina Aguilera, Natalia Lafourcade, and many more.

With Alara at the helm, the Premiere Ceremony won’t just celebrate music — it’ll be a bastion of outstanding music itself.

You Get The Complete GRAMMYs Experience

Don’t think of the Premiere Ceremony as the mere ramp-up to the 2024 GRAMMYs; think of them as two pieces of one GRAMMYs experience.

By carefully watching the Premiere Ceremony as well as the main telecast, you get the entire sense of where music is headed, through the lens of the world’s leading society of music people.

So tune into both the 2024 GRAMMYs Premiere Ceremony and the 2024 GRAMMYs themselves — if you love this universal artform, and wish to elevate it, join us on Feb. 4 for Music’s Biggest Night!

How To Watch The 2024 GRAMMYs Live: GRAMMY Nominations, Performers, Air Date, Red Carpet, Streaming Channel & More

The 2024 GRAMMYs Premiere Ceremony will stream live from Peacock Theater in Los Angeles on Sunday, Feb. 4, at 12:30 p.m. PT/3:30 p.m. ET on the Recording Academy's YouTube channel and on live.GRAMMY.com
The 2024 GRAMMYs Premiere Ceremony will stream live from Peacock Theater in Los Angeles on Sunday, Feb. 4, at 12:30 p.m. PT/3:30 p.m. ET on the Recording Academy's YouTube channel and on live.GRAMMY.com

Graphic courtesy of the Recording Academy

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Performers For 2024 GRAMMYs Premiere Ceremony Announced: Robert Glasper, Terrace Martin, Gaby Moreno, Kirk Franklin, Adam Blackstone, Brandy Clark & More; Justin Tranter To Host

Streaming live Feb. 4, the 2024 GRAMMYs Premiere Ceremony will include an opening number featuring J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks. Presenters include Natalia Lafourcade, Carly Pearce, Molly Tuttle, Rufus Wainwright, and more.

GRAMMYs/Jan 25, 2024 - 01:59 pm

GRAMMY night just got bigger! The Recording Academy has announced performers and presenters, as well as the host, for the 2024 GRAMMYs Premiere Ceremony. The Premiere Ceremony kicks off with an opening number featuring a performance by J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks. Other artists scheduled to perform include current nominees Adam Blackstone, Brandy Clark, Kirk Franklin, Robert Glasper, Bob James, Laufey, Terrace Martin, and Gaby Moreno and El David Aguilar, as well as GRAMMY-nominated recording artist/drummer Harvey Mason Sr. Acclaimed songwriter/producer and activist Justin Tranter, who is currently nominated for Songwriter of the Year, Non-Classical, will host the 2024 GRAMMYs Premiere Ceremony.

Presenters at the 2024 GRAMMYs Premiere Ceremony include Patti Austin, Natalia Lafourcade, Carly Pearce, Molly Tuttle, Rufus Wainwright, and five-time GRAMMY winner and former Recording Academy Board of Trustees Chair Jimmy Jam. Recording Academy CEO Harvey Mason jr. and Chair of the Board of Trustees Tammy Hurt will provide opening remarks.

Taking place at Peacock Theater in Los Angeles hours before the 2024 GRAMMYs, the 2024 GRAMMYs Premiere Ceremony, officially known as the 66th GRAMMY Awards Premiere Ceremony, is a special presentation in which the majority of the night’s GRAMMY Awards are awarded. The 2024 GRAMMYs Premiere Ceremony will stream live on Sunday, Feb. 4, at 12:30 p.m. PT/3:30 p.m. ET on the Recording Academy's YouTube channel and on live.GRAMMY.com. City National Bank, the Official Bank of the GRAMMY Awards, is returning for its second year as the presenting sponsor of the Premiere Ceremony.

2024 GRAMMYs: Explore More & Meet The Nominees

"The Premiere Ceremony is the most incredible lead-up to Music's Biggest Night," Recording Academy CEO Harvey Mason jr. said. "With an amazing line-up of presenters and performers, we'll reveal and celebrate the winners of more than 80 Categories, spanning the diverse genres and crafts that have contributed to such a spectacular year in music."

Learn more about the 2024 GRAMMYs Premiere Ceremony performers, presenters and host, who are all mostly current nominees at the 2024 GRAMMYs, below.

Austin is nominated for Best Jazz Vocal Album (For Ella 2 Featuring Gordon Goodwin's Big Phat Band); Blackstone is nominated for Best Jazz Performance ("Vulnerable (Live)" Featuring The Baylor Project & Russell Ferranté) and Best Jazz Instrumental Album (Legacy: The Instrumental Jawn).

Meanwhile, Clark is nominated for Best Musical Theater Album (Shucked), Best Country Solo Performance ("Buried"), Best Country Song ("Buried"), Best Americana Performance ("Dear Insecurity" Featuring Brandi Carlile), Best American Roots Song ("Dear Insecurity" Featuring Brandi Carlile), and Best Americana Album (Brandy Clark).

Franklin is nominated for Best Gospel Performance/Song ("All Things"); Glasper is nominated for Best R&B Performance ("Back To Love" Featuring SiR & Alex Isley) and Best R&B Song ("Back To Love" Featuring SiR & Alex Isley).

James is nominated for Best Contemporary Instrumental Album (Jazz Hands); J. Ivy is nominated for Best Spoken Word Poetry Album (The Light Inside); Lafourcade is nominated for Best Latin Rock Or Alternative Album (De Todas Las Flores).

Larkin Poe is nominated for Best Contemporary Blues Album (Blood Harmony); Laufey is nominated for Best Traditional Pop Vocal Album (Bewitched); Martin is nominated for Best Progressive R&B Album (Nova with James Fauntleroy).

Moreno is nominated for Best Latin Pop Album (X Mí (Vol.1)); Pearce is nominated for Best Country Duo/Group Performance ("We Don't Fight Anymore" Featuring Chris Stapleton); Pentatonix is nominated for Best Traditional Pop Vocal Album (Holidays Around The World).

Sparks is nominated for Best Contemporary Christian Music Performance/Song ("Love Me Like I Am" with for KING & COUNTRY); Tranter is nominated for Songwriter Of The Year, Non-Classical; Tuttle is nominated for Best Bluegrass Album (City Of Gold with Golden Highway); Wainwright is nominated for Best Folk Album (Folkocracy).

The 2024 GRAMMYs will broadcast live following the Premiere Ceremony on CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT. See here for the full list of nominees at the 2024 GRAMMYs. Learn more about how to watch the 2024 GRAMMYs. See the full list of performers and host at the 2024 GRAMMYs to date.

The 66th GRAMMY Awards Premiere Ceremony is produced by Branden Chapman, Ruby Marchand, Chantel Sausedo, and Rex Supa on behalf of the Recording Academy. Greg V. Fera is executive producer and Cheche Alara is music producer and music director.

2024 GRAMMY Nominations: See The Full Nominees List