The Recording Academy Chicago Chapter played host for The GRAMMYs At Lollapalooza during the festival's 20th anniversary installment from Aug. 5–7 in Chicago's Grant Park. The Chapter conducted exclusive backstage interviews with artists performing at the festival, including indie rock trio Le Butcherettes and neo-soul artist Mayer Hawthorne.

Le Butcherettes spoke about their roots in Mexico and the underground Mexican music scene, moving to the United States, performing live, and their immediate future plans, among other topics.

"I consider this band not to be a typical rock band," said frontwoman Teri Gender Bender. "I think it's an artistic project more than anything, which makes it possible to do whatever we want. [We have] no limitations."

Le Butcherettes were formed in Mexico City in 2008 by vocalist/guitarist/keyboardist Teri Gender Bender, who later moved to Los Angeles and added drummer Gabe Serbian and bassist Jonathan Hischke. In 2010 the band signed with Mars Volta guitarist Omar Rodriguez Lopez's label, Rodriguez-Lopez Productions, releasing "Henry Don't Got Love" as a free download. Their debut album, Sin Sin Sin, was released in 2011 and features 13 songs penned by Teri Gender Bender. Le Butcherettes recently completed a U.S. tour with Deftones and the Dillinger Escape Plan and will play select West Coast dates in September.

Soul artist/producer Mayer Hawthorne discussed his parents' positive music influence, his favorite artists, moving to Los Angeles, his love of vinyl and computer technology, and his forthcoming new album, among other topics.

"A lot of people think I live in a soul bubble," said Hawthorne regarding his music influences. "[My influences are] really across the board. I try to incorporate a little bit of everything in my music."

Hailing from Ann Arbor, Mich., Hawthorne moved to Los Angeles with hopes of becoming a hip-hop artist. After Peanut Butter Wolf from Stones Throw Records heard a collection of his soul-influenced demos, Hawthorne was signed to the label and released a single featuring "Just Ain't Gonna Work Out" and "When I Said Goodbye." His debut album, A Strange Arrangement, was released in 2009 and reached No. 2 on Billboard's Top Heatseekers Albums chart. With influences varying from Curtis Mayfield and J-Dilla to Frank Sinatra and the Doobie Brothers, Hawthorne's music crosses various genres. Hawthorne will kick off a U.S. tour with electronic/funk group Chromeo in September and his new album, How Do You Do, is scheduled for release in October.

Come back to GRAMMY.com tomorrow for more exclusive backstage interviews from The GRAMMYs At Lollapalooza.

(The GRAMMYs At Lollapalooza: Videography by Colleen Mares and Thomas Brankin; Interviews by Jackson Abbeduto, Kiana Basu, Liz Gassner and Max O'Kane)

The GRAMMYs At Lollapalooza 2011: Arctic Monkeys, Atmosphere, Black Cards, Haley Bonar, Cage The Elephant, Cults, Dale Earnhardt Jr. Jr., Deadmau5, Dani Deahl, Deluka, DJ Lady D, Fitz And The Tantrums, Foster The People, Gold Motel, Ellie Goulding, Skylar Grey, Mayer Hawthorne, Kids These Days, Le Butcherettes, Maps & Atlases, My Morning Jacket, Tab The Band, and Young The Giant

Over the past 15 years, Cults have captivated audiences with their atmospheric, layered compositions that pack a pop-friendly punch. Now, on the brink of releasing their fifth album, To The Ghosts, on July 26, Madeline Follin and Brian Oblivion reflect on their journey and new creative freedom. 

While their previous albums required the duo to stick to deadlines precariously organized between tours, the pandemic provided new circumstances. Freed of distractions and obligations, Follin and Oblivion traveled to Los Angeles in 2022 to join up with their longtime producer Shane Stoneback (Vampire Weekend, Sleigh Bells) to craft an album that looks back on their past while pushing their sound ahead.

"We don't have the sales pitch for the album down yet, but there's no other band that sounds like us," says Oblivion. "We're digging into our thing, and if you're into anything we've done before, you'll love this one."

Adds Follin, "We're like no other."

The album title is addressed to the ghosts of both Oblivion and Follin's past selves. As Oblivion explains, their four prior albums were time capsules that reflected the period in which each album was written and recorded. This release is something different.

To The Ghosts is a personal landmark for Follin, particularly. In 2020, upon the release of Cults' fourth album Host, she admitted that she'd been too shy to bring her own songwriting and demos to the table for the band's first three albums. It was Stoneback's encouragement that altered the creative process for the duo, resulting in their most collaborative album to date, and significantly more reliance upon live instrumentals in the studio.

"We spent a month in an AirBnB then a week in the studio with Shane," explains Follin.

"It was a mad dash to replace all the midi instruments with real ones, so we were running around playing vibraphones, organs, and guitars and all these things we'd recorded in demos and laying it all back down in one week."

It may have been a mad rush at the end, but over the years the duo have refined their formula for making albums. They're no longer the giddy art students and lovers making DIY music with no plans for world domination.

In 2010, Follin and Oblivion founded Cults and released their debut EP "Cults 7", followed by their debut self-titled album in 2011, which was similarly lauded. By the time their sophomore album "Static" arrived in 2013, the pair had freshly broken up and the themes of being creatively and emotionally stagnated resonated in dramatic, spacious orchestral compositions. They followed up with "Offering" in 2017, which was the first of the duo's albums to lean into optimism and a sense of embracing a more pop-friendly path.

That optimistic pop thread is picked up once more in "Crybaby", the first of 10 tracks that kicks off the new album. It launches with a lush, reverb-rich guitar hook and shuddering church bells, then shifts into a calypso beat and Follin's dreamy ode to escaping the modern malaise ("dry your eyes / turn off the screen"). Like the other catchy, bittersweet synth-pop numbers on To The Ghosts, "Crybaby" wraps up in close to three minutes. 

The lengthy outliers are "You're In Love With Yourself" and the closing track "Hung The Moon," which runs over five minutes. Ending an album with an epic power ballad is their signature style and "Hung The Moon" bathes in drama, love, loss and redemption. "In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution," Oblivion says.

To The Ghosts captures everything fans adore about Cults and they'll have ample opportunity to catch them performing live this year. The duo are set to return to Lollapalooza opening for Vampire Weekend on Aug. 4, followed by their own headlining U.S. tour the same month. 

Ahead of their intensive touring schedule, the duo joined GRAMMY.com on a group video chat from their respective homes in New York’s East Village one evening, to discuss their upcoming release.

This interview has been edited for brevity and clarity.

You began working on this album during the pandemic. Tell me where you wrote and recorded material, and whether you did that together or separately?

Madeline Follin: We were writing and recording in Brian's spare room. Can you see him?

Brian Oblivion: This tiny room! [directs the camera around a room not much bigger than 7 x 10 feet].

Follin: I sat on that couch right there, and we spent a lot of time in that little room [laughs]. For the most part we were together for the entire thing.

**Madeline, you revealed that before making your fourth album Host, you were too shy to show your own music to Brian and producer Shane Stoneback. What broke that barrier down for you to fully participate in the creative process?**

It was really hard to get it out of me. I had really strong imposter syndrome. Even though Brian was just starting out, he had taken a few recording classes in college, so he knew a lot more of the recording lingo and ways of communicating technically. I didn't know, so I felt so nervous to even communicate what I wanted. Shane helped with that a lot in terms of translating what I wanted into the language of studio speak. Shane is unlike any other producer we've worked with. He heard me out.

Tell me about working with Shane Stoneback in terms of what you came into the conversation with, and what he contributed to shaping this album.

Follin: We thought that we were not going to work with Shane again because he'd largely gotten out of the business. During [the] pandemic he switched careers and began working in the movie business. So, we started working with a few other people, we were feeling it out, and it just wasn't working. We reached out to [Shane], and he randomly happened to have 30 days off and said if we can finish it in 30 days, we can do it. We said, "we're coming out tomorrow."

What were the creative decisions you made in the earliest stages, and how much did you change your mind or allow outside ideas in as you were working on this album?

Oblivion: It took us a really long time. We definitely wrote over 100 songs. I put it all on an iTunes playlist and it was over 6 hours of music. This time we got a lot of confidence from some of our older songs being popular with young people. We thought, maybe the time has come around where we can do exactly what we do, and that's kinda 'new' again. Once we went through all the permutations and landed on "Crybaby," which was the first song on the record, we just thought "this just feels like us, so let's lean into what makes us unique." The messing around period was just trying out new tricks and trying to expand our possibilities.

John Congleton has a real knack for guitar sounds and finding a rawness to live instruments. How did he come to mix this album?

Oblivion: I've been a fan of John's going back to Xiu Xiu and my high school days. He's a master of distortion, him and Dave Fridmann, that's their thing. They can make things really fuzzy and interesting, but also fit it all in the speakers in a way that's like a weird magic trick. We have kind of a vintage sound, and he gets that but he's also smart at highlighting things that are new. He mixed our last record too and from the first conversation, in which he said he thinks like a musician and wants to do something strange, we knew we wanted him.

Follin: We'd mixed with other people before but when we got a mix back from John, he was bringing out parts of the song that we hadn't even recalled leaving in there. He makes our songs sound new to us again. We have a lot of trust and respect in him, and we were trying for so long to get our schedules lined up.

Oblivion: We work on our music for so long that by the time it's ready for the mix, we really want to hear something new. It's refreshing for us that John hears something new in us.

Tell me about "Crybaby," the first single. What were you going for in terms of the music, the mood and the message?

Follin: We'd been working on that song as part of the 100 songs that didn't make it. Brian started working on that song and I had never heard anything like that come out of his computer before, and I was shocked. It's funny because people say it's so "Cults sounding", but I thought it was unlike anything we'd done before. It's got a '60s vibe, an island vibe, to me and I thought we needed to zone in on it.

Oblivion: That was at the point where we decided "let's see if we can still make Cults songs that hark back to the earliest record." I love the lyrics, they're simple and there's no hidden meaning, which is great. A lot of the music that we love and that inspired the start of our band, is really obvious but also really weird in terms of lyrics. "Crybaby" is a fun, whacky diss track.

Let's talk about what inspires you musically.

Oblivion: What gets me excited is spending a lot of time sharpening my Spotify algorithm, so every Monday I get a collection of weirdo emotional love songs about heartbreak, these obscure, catchy B-sides, and whenever I find a song like that, I'm so inspired. Something that has kitsch, gravitas, and a bit of humour, that John waters, David Lynch combination lights me up.

Follin: Right now, I'm really into a lot of Fontaines D.C. I felt a 'Cults' vibe from them even though they probably have no idea who we are. It's been a while since I've put on a song, and then I want to put it on again right away.   

"Left My Keys" is an anthem for growing up. Tell me about your experience growing up in this band.

Oblivion: What makes this record different is that historically, we'd do all the music together over a span of two years, then Maddy would squirrel away to take a month or two to write all the lyrics, and that made the records very reflective of that moment, that time. For this record, because we had a protracted work schedule with nothing else to do, we took the time to slow down and look back. "Left My Keys'' is about being a teenager, and "Crybaby" is about things that happened a long time ago. Growing up is being comfortable enough to address your own past and realizing everything turned out okay so far. It's the first album where we're looking backwards and processing stuff from the last 15 years and before.

This album feels brighter than 'Host.' What happened between 'Host' and 'To the Ghosts' that explains the transition?

Oblivion: There's a lot of stuff we got out of our system. Host and Offering were both dark records, to me. It's wild to see that young people have picked up on "Gilded Lily" and that was such a crazy, cathartic song for us, so now it is crazy and cathartic for them. Most of my favorite bands are dark, sad bands, but that's not the totality of who we are. Being able to explore both sides of who we are was refreshing for us.

Follin: Personally, we were both feeling a lot better in our lives. We worked through a lot of anxiety, and because of the pandemic there was less partying, clubs, and bars. We had time to get healthier.

Oblivion: In a lot of ways our band is defined by our limitations. We have made music for 15 years, just the two of us with the same producer. But every time we make something new and interesting and all the things we think of as roadblocks help to provide a framework for what we do.

You released 'Host B-Sides & Remixes' in 2022, two years after 'Host.' Are there outtakes, or planned remixes, that are planned for this album too?

Follin: Definitely. 100 percent, we will be having something, but I'm not saying.

Oblivion: It's been really fun with the last few albums to put out songs that showed what would have happened if we went in a different direction. Sharing that part of the process with listeners has been fun.

You have a huge schedule of touring. Tell me about the plans and how you mentally and physically endure all the travel and performances. Does it get easier the more you do it?

Follin: No. Every single night, even if we're in the middle of nowhere, whether there's 15 people or 1000, I almost have a heart attack before walking on stage each night. You're crammed in a box with 7 people every night, there's a lot of emotions…

Oblivion: …and something is always breaking at soundcheck, it's like arghhhh! It's really hard, but when we put out Host and we didn't get to tour for two years, we missed that connection. The feeling of sharing your music with people allows us to move past it and get into something new. It's a big part of our personal growth and experience. We love touring.

Follin: In normal daily life, we hang out together. We hang out on weekends. It's not a forced thing. It feels so good to meet fans every single night, too, and hearing stories of how you affected somebody's life.

Most of the tracks on this album fall at around the three minute mark, and many end quite abruptly without fading out or dwindling down. Was that a deliberate strategy, and then why did "Hung The Moon" require that extended time as the finale?

Oblivion: It's verse-chorus-verse-chorus-bridge-chorus and you're done in three minutes!

Follin: Brian is very concerned about time, and I don't think it matters. I like shorter, he likes longer. We're compromising.

Oblivion: "Hung The Moon" is the big epic ballad that ends the record. We have had one on every record, it always ends with a big power ballad. In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution. I love that song because it starts off as a sweet love song then it gets tense and spooky towards the end, but the lyrics stay really loving. It's that transition between the rush of an initial relationship and then the long game, where it's sweet and delicate, but it's also real life, so you're afraid that you'll lose things and you're trying to hold on to that original thing. So, the album ends on a bittersweet note.

Few music festivals have had the cultural impact of Lollapalooza. 

Conceived in 1991 as a farewell tour for Jane's Addiction by lead singer Perry Farrell, the festival quickly became a traveling showcase for alt-rock and counterculture. Its eclectic lineups, which also included punk, metal, and hip-hop acts, helped define a generation's musical tastes. 

A new, three-episode documentary, "Lolla: The Story of Lollapalooza," takes an in-depth look at the festival's journey over three decades. From its early days of bringing together alt acts including Nine Inch Nails, Living Colour, Pearl Jam, and the Beastie Boys, Lollapalooza has evolved into what it is today: a three-day festival based in Chicago's Grant Park since 2005. The festival remains an enduring celebration of alternative music.

"Lolla" explores how Lollapalooza defied expectations by both embracing and helping shape the emerging youth culture of the '90s — a rebellious, introspective shift from the flashy excess of the '80s. The docuseries highlights the festival's influence through a trove of archival footage and exclusive interviews with Lollapalooza co-founders, show promoters, bookers, MTV hosts. Of course, "Lolla" features a who's who of '90s-era rockers — including Farrell himself, Flea from Red Hot Chili Peppers, Tom Morello of Rage Against The Machine, Trent Reznor from Nine Inch Nails, Donita Sparks from L7, Ice-T. 

To watch "Lolla" is to open a time capsule for alternative culture, one where the stage becomes a symbol of generational change. Read on for five takeaways from the documentary, which is now streaming on Paramount+. 

The Reading Festival Served As Inspiration

For their farewell tour, Jane's Addiction decided to emulate the UK Reading Festival's approach to curating live music and alternative acts in a multi-day, open-air forum (where bands like the Buzzcocks and Pixies played to crowds of 40,000). 

Jane's Addiction had been scheduled to play the 1990 Reading Festival, but Farrell partied too much the night before after a club gig and lost his voice, and the band had to cancel. Drummer Stephen Perkins and future Lollapalooza co-founder Marc Geiger decided to check out the event anyway, which planted the seed for the future tour. 

"Reading was a cornucopia of artists, and scenes, and curation, and it was such a vibe," recalled Geiger in an interview scene from the doc. "I remember saying, 'Perry, we have to do it.'"

Farrell was game after missing his chance to see Reading first-hand. So Lollapalooza co-founders Geiger, Don Muller and Ted Gardner, who was also Jane's Addiction band manager, got to work emulating the Reading model. In addition to live music, Farrell wanted something "completely subversive" with booths to engage festival goers with everything from henna tattoos and art galleries, to nonprofit and political organizations like Greenpeace, PETA, the Surfrider Foundation, and even voter registration for the Rock The Vote campaign. The result was art and activism combined with commerce.

Lolla Was Born From The Death Of Jane's Addiction

Although Jane's Addiction had a big buzz with their third album, Ritual de lo Habitual, the band was on the edge of  dissolution. "We really couldn't stand each other," admitted Farrell. Ready for his next act, Farrell saw the opportunity to end on a high note with Jane's Addiction. "The best work we did, we left on the stage at Lolla," he said in the doc. 

In the early '90s, alternative acts were not selling out massive venues. Organizers were on edge, hoping fans would buy tickets and show up to not one, but 28 U.S. tour dates featuring the seven-act lineup for the first-ever Lollapalooza.

What nobody expected was the watershed success. The first show saw fans sweat it out to see their favorite acts in Phoenix, on a day with temperatures well over 100 degrees. Nine Inch Nails' equipment melted in the heat, leading the band to destroy their failing gear before walking off the stage. 

Despite initial hiccups, the tour wasn't hindered. Lollapalooza's first year sold out in a majority of venues holding 15-18,000 people, driven largely by word-of-mouth and favorable coverage by MTV.  

"I think everybody knew and ultimately felt, 'wow, I'm sort of lucky to be here — I'm part of something,'" recalled Geiger in the doc. "It was bigger than anything these artists or fans had seen at that time."

Lollapalooza '92 further mixed genres on the main stage — like gangsta rap (Ice Cube), grunge (Pearl Jam) and shoegaze (Lush) — while greatly expanding the line-up on a side stage upon which Farrell and Perkins introduced their new band Porno For Pyros, alongside many other acts. Lollapalooza's model was born. 

Early Years Embraced Racial Inclusivity, But Lagged Gender-Wise

Right from the start, Lollapalooza organizers mixed up the bill beyond white artists that traditionally headlined rock concerts long before and after Jimi Hendrix performed at Woodstock and Monterey Pop. Part of why Lollapalooza thrived is the inclusion of bands like Ice-T's Body Count, Fishbone, and Living Colour — favorite headliners during the early tours.

Rage Against The Machine guitarist Tom Morello credited Living Colour with helping build "the alternative arc" and opening doors for Rage. "Without Living Colour, Rage Against The Machine doesn't get a record deal. Ever," Morello said. 

A big moment came near the end of the '91 tour when Ice-T and Farrell squared off to cover Sly and the Family Stone's "Don't Call Me ******, Whitey" in which they tersely trade verses, then end up tangoing across the stage. It was a provocative performance that grabbed headlines and the audience's attention months after the high profile police beating of Rodney King in Los Angeles. In '92, Soundgarden showed solidarity with Body Count by performing their controversial track "Cop Killer" with their guitarist Ernie C onstage in Miami. 

While Lolla embraced racial diversity, the early line-ups were male-dominated. Lone female act Siouxsie and the Banshees were a favorite in '91 and later Lollapalooza main stage artists, like Sonic Youth, Babes In Toyland, Lush, and the Breeders — which had more if not all female members — were outnumbered by their male counterparts.

Read more: 6 Female-Fronted Acts Reviving Rock: Wet Leg, Larkin Poe, Gretel Hänlyn & More

Donita Sparks noted that L7 got booked in '94 only after they fired off a bluntly worded fax to the organizers. "We got the offer," Sparks said, "but we had to push the issue. And we had to fight for it. 'Cause that's how much we wanted to be on Lollapalooza, and more importantly, that's how much we felt we deserved to be on Lollapalooza.

Female artists would eventually receive their Lolla dues, with Billie Eilish, Lorde, HAIM, Miley Cyrus and Karol G performing as festival headliners, and artists like Lady Gaga starting out as side stage artists before exploding in popularity and returning to headline the fest a few short years later. 

It Became A Victim Of Its Own Success

Lollapalooza from years '91 to '93 were the purest in terms of alt-rock acts, but as the event drew a wider range of talent and demand, it began to suffer a bit of an identity crisis. After all, it's hard to be a beacon for the underground scene once that culture is above ground.

By Lolla '94, attendance set records and alt-rock had hit the mainstream while grunge peaked and critics bemoaned its growing conventional status. Former second stage booker John Rubeli revealed that Nirvana turned down a $6 million offer to headline the '94 tour because of frontman Kurt Cobain's fear of selling out. Cobain's suicide a few short weeks later changed the scene. 

In '95, the festival returned with more indie bands on the mainstage, but some were eclipsed by bigger artists like Coolio, who drew a bigger crowd to the parking lot side stage. Increased popularity drove commercial sponsorship, and the event became more expensive. Ticket sales dropped. Then in '96, Farrell quit his involvement with the festival for a year in protest over the booking of Metallica, whose aggressive music and audience he felt were out of step with his vision.

"I felt disrespected," Farrell said. "I'm not putting this thing together to make the most money. I'm putting this thing together to make the most joy."

Upon his return in 1997, Farrell's inclusion of electronic acts like the Orbital and the Prodigy were, to some ears, ahead of the curve. The festival then went on a six-year hiatus. 

Lollapalooza returned on shaky legs for its 2003 tour, which included Audioslave, Incubus, the Donnas, and the reunion of Jane's Addiction. But it was truly reborn in 2005 as a three-day event in Chicago through concert promoters C3 Presents (who co-executive produced the "Lolla" doc).  Admittedly, some of the 21st century headliners like Lady Gaga, Miley Cyrus, Journey, and Paul McCartney would never have fit the '90s festival bill. 

Times have changed and, today, the festival has embraced its conventional success while retaining its original genre-spanning reach with the Killers, Melanie Martinez, Skrillex, and Tyler, the Creator included on this summer's lineup.

Lolla Was A Model For Coachella, Bonnaroo, And Beyond

Prior to the arrival of Lollapalooza, rock festivals were usually single weekend events that took place in a fixed location, like Woodstock in '69, Steve Wozniak's US Festival in '82 and '83, and European festivals like Reading. "I just think it's the first American, truly eclectic concert series since Woodstock," said Ice-T. "And even Woodstock wasn't as eclectic because Woodstock was pretty much all rock."

Lollapalooza's successful tour format inspired other popular tours and live events, especially in the mid-'90s. During the festival's break during the late '90s and early 00's, niche festivals like Ozzfest, Vans Warped Tour, and Lilith Fair stole the show. These festivals not only continued Lollapalooza's legacy by bringing diverse genres to cities across the country, but transformed the live music scene into a cultural phenomenon. 

While epic, genre-spanning weekend festivals like Coachella and Bonnaroo have been raging since the early aughts, Lollapalooza first proved that a seemingly radical idea could grow and thrive. Incorporating a mix of rock, hip-hop, electronic, and alternative acts, inclusivity and mobility became a festival blueprint. Today, Lollapalooza is tapping into international audiences and local music scenes with versions of the festival in Argentina, Berlin, Stockholm, Paris, and even Mumbai. 

Lollapalooza's success proves that the media and music industry often don't realize the size and passion of certain scenes and subcultures until they're brought together in the right setting. By uniting diverse musical acts and their fans, Lollapalooza highlights eclectic talent but also shows just how much people crave that representation and diversity.

Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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In the early 2000s, when Andrew Mayer Cohen was in his 20s, he moved from his hometown of Ann Arbor, Michigan to Los Angeles to pursue a career as a hip-hop DJ. He had been DJing clubs and parties in Detroit but was ready to take things more seriously.

At a party in L.A., the artist now known as Mayer Hawthorne handed hip-hop producer and Stones Throw record label owner Peanut Butter Wolf a demo: Wolf said the beats were no good but loved the soul samples in the background. When Wolf found out they weren’t samples — Hawthorne had created all the soul sounds on his own, playing all the instruments, to avoid paying to sample classic soul songs — Wolf suggested he pursue soul music.

Hawthorne has since released five albums — including For All Time, released on Oct. 27 —  and continues to tour, pursue side projects and collaborations, and DJs parties and events. With his glasses, coiffed hair, and suits and loungewear, he’s like the Buddy Holly or Hugh Heffner of contemporary soul music. 

GRAMMY.com spoke with Hawthorne recently over Zoom about his latest album, upcoming tour, his unexpected beginnings as a soul singer, and what he's learned from collaborating with younger artists.

Describe the plan going into this most recent album: How did this new batch of songs come together, and what did that process look like? 

I did a lot of mushrooms and came up with a lot of super psychedelic sounding stuff. This is definitely my most psychedelic record. I was listening to a lot of Ethiopian and Turkish jazz and African funk. 

I’ve been really obsessed with the song “Mot Adèladlogn” by Tèshomè Meteku, and music from Mulatu Astatke. I remember buying a Mulatu LP at a record fair in the mid 2000s for like $10 and now it's a thousand-dollar LP. Ethiopian music can be dark and mysterious sounding, and that really hooked me. 

But the really big thing is that I met someone and got married. This album is a lot about finding real love that is for all time. 

Congratulations. That’s a big milestone.

Dating in L.A. is brutal. It can be a very lonely place. I’m so unbelievably grateful to the universe for sending me my wife. I definitely went through some dark times, so this album is a celebration of love.

So much of your music is about love and romance. What’s different or unique with this new batch of songs?

It’s definitely the sexiest album I've ever made. I'm predicting a baby boom in 2024. Music about love is the music I probably love the most, like Isaac Hayes and Barry White. All the best Beatles songs are about love. 

I think prior to this record, I was known for bitter, angsty breakup songs. My (2016) Man About Town LP was all about frustration and loneliness and the inability to find love and happiness. They are still fun songs, but I was trying to hide the sadness in the fun. This new record is like a 180 from that. 

Typically, where do new song ideas come from for you? 

My best ideas come when I’m in the car. When you’re driving you switch off part of your brain, and something else pops up, and it frees up something in your brain. Mayer Hawthorne songs just come out of the sky. It’s more about me trying to reverse engineer out of my head and get it on tape. I don't usually come up with something on the spot like I might when I work with other artists. Mayer Hawthorne stuff is more personal. 

Sometimes I come up with demos that I think would be cool for another artist, and they’ll listen and say well this is amazing but you are the only person who could do this song. I have my own unique style of songwriting and the only thing that matters with music is that you do something unique and original that can cut through the noise, and that’s not easy.

You produce and write for other artists, including Doja Cat. What’s your approach to producing? When other artists come to you and want to collaborate, what do you think they’re looking for, exactly?

I’m at the point where I have some experience under my belt and something to offer when I work with younger artists. Sometimes they don't know the difference between a pre-chorus and a bridge or a major triad and a minor 7th chord. Some don't play an instrument, they just do everything in FruityLoops. It’s very liberating and so much fun. It's inspiring for me. 

I love being around the energy of young people, it keeps me young. Blu DeTiger played bass for me on my record, and I’m in awe of her playing. She’s incredible. I worked with Jordan Ward a lot, and his writing is so instinctual and creative. I get more out of these sessions than they do. It helps me so much to not become that old cranky guy and say music now sucks. I don’t ever wanna be that guy.

You were nominated for a GRAMMY Award for the special box set of your 2013 album How Do You Do, and nominated again for your work on Doja Cat's Planet Her. How have those nominations affected your musical career?

It’s always cool to be recognized by your peers in the business, people I have tremendous respect for. It feels cool to be part of something. We’re all out here working hard, but you never know what will be a hit or what will have an impact. You do the best you can all the time and cross your fingers, and if you're lucky, some shit really goes. 

To have started the way I did, as a DJ from Ann Arbor who moved to L.A. and tried to make hip-hop music, and ended up sort of accidentally having a career in soul music, and now still being here and being involved with someone as cool as Doja Cat. It's so cool to stay relevant in that way and have so much fun doing it. 

You started off as a DJ, and you still DJ for parties and events. How do you approach DJing, and how has it evolved over the years?

I’ve been DJing since high school. I still consider myself a better DJ than a musician or singer. I can DJ with my eyes closed, it's like second nature to me at this point. So much of it is just reading the room. You have to know instinctively what to play at the right moment to make people move.

I DJed a pool party for Kourtney Kardashian and she wanted only 1950s music. That was so much fun, playing doo wop and sock hop jams. I love things like that, I had so much fun. I did a Star Wars disco party for Disney recently, and got to pull all my Italian disco, spaced-out vocoder jams, and electronic shit. That was so cool. I love doing that. DJing is still my number one love. 

Your vinyl collection has been described as "insane." How so?

That is accurate. I listen to so many styles of music, and I collect everything from Doris Day records and the Chordettes to Sun Ra and British psych rock. I’m all over the map. 

Siamese Dream from Smashing Pumpkins is one of my favorite albums of all time. I used to set my alarm clock in high school to Helmet because it was the only way to get me out of bed. I recently got on a plane to Toronto just to go to this crazy record convention for super vinyl nerds like me. It’s an expensive ass habit, but vinyl is my thing.

You live-streamed “Wine and Vinyl Hour” DJ sets from your house during Covid. How did that come about?

It’s something I do anyway at home, just spinning records and having wine, so my manager said why not just turn the camera on and let other people in on it? 

It turned into this thing and became bigger than me. People started showing up just to talk to each other. It was something to look forward to every Thursday and it turned into this big community I was not expecting. It was amazing.

Since 2015, you’ve collaborated with producer Jake One on the boogie funk group, Tuxedo. You’ve released three albums and done multiple world tours. How did that project come about? How is Tuxedo different from your solo work?

Tuxedo is just Jake and I making songs we want to ride around in my 87 Benz and listen to for fun. Jake and I both have successful careers without it, so Tuxedo is just icing on the cake. That's why it's good. It’s a celebration of having a good time and dancing and being happy. It’s about joy.

You told the Detroit Free Press in 2009 that Mayer Hawthorne is a character torn in time between 1965 and 2009, heavily influenced by Motown and '60s soul, but moving the music forward and creating something new. How has your character evolved over the years?

Over the years, Mayer Hawthorne has definitely become less of a character. It comes much more from a genuine place of my real life, as I get older and experience things and live life. 

When you’re young you don't have much experience, so you have to make stuff up. Then you live and you can tell your story for real. As I get older, it’s much more the real me you’re getting, which is very cool, and scary at the same time. There’s less to fall back on. 

And how do you make '60s soul sound new?

I never want people to hear my records and wonder if it's new or not. When you listen to this new album, it's clearly influenced by the Delfonics and Isaac Hayes and Steely Dan, but there’s no way you're confused and think it's an old record you missed from the '70s. I’ll never do classic '70s Philly soul better than the Delfonics. Plenty of artists do regurgitation of something old, but I’m all about putting my new spin on it. 

I grew up in the Detroit area, but Motown had long moved to California and there was nothing really left. I grew up listening to J Dilla and Slum Village — that was my music, not my parents' music. Classic soul music had a profound effect on me, but I learned more about it from hip-hop producers who sampled it than the actual artists. 

**Your debut album, Just Ain’t Gonna Work Out, came out in 2008 on Stones Throw. It was soulful and fun and also very youthful; it sounded retro and modern at the same time. You were 29 then.** 

I just really wanted to make it as a rap producer in LA, and was so excited to meet Peanut Butter Wolf. I met him at a party and gave him my rap beats. He said they were terrible, but asked about the soul samples. They weren’t samples; I had made them on the side so I could sample myself for free and not have to pay for royalties. He said you're not that good at making rap beats, but youre good at making soul, so you should do that. 

I thought for sure it would be a side project. I didn't think there would be a possibility of that being my trajectory. But then it just connected with people. I was like holy s—, now I have to perform these songs live, and I had never sang in front of an audience and I didn’t have a band. I was like how does anybody do this? It was so unorthodox.

How did you get into hip-hop initially? What/who were you listening to? What was the appeal?

Rap music exploded in Ann Arbor around 1993. If you didn't have Black Moon's "Enta Da Stage" or Snoop Dogg’s Doggystyle on cassette or CD you were wack. My friend's high school rap group needed a DJ, so I saved up and bought two used turntables off eBay. I had about a dozen 12" singles from Nas, Pharcyde and Wu-Tang, and I practiced scratching and mixing in my bedroom all day, every day.  

I think I was mostly drawn to hip-hop because it was different and rebellious. My parents hated it, so it made me love it more.

Did you always want to pursue music seriously or were there other pursuits you had considered? 

My dad is a bass player and he taught me to play when I was 6 or so. I wanted to play drums but my parents didn't want me banging on s— all day in the house. I would do my own Michael Jackson performances just for my family with the one sparkly white glove. 

I was in a bunch of bands throughout middle school and high school, including one experimental rock band with Andrew WK who was my neighbor growing up. I studied computer science in college but it was mostly to please my parents. 

I always knew I wanted to make music, but I never imagined I would be a soul singer.  I never sang in any of the groups I was in, I was always the bass player or the DJ somewhere in the background.

You’ve had a great 15-year run so far. 

I wake up every morning still unbelievably grateful and thankful that I get to do this for a living. Part of the reason I’m still here is that I always expected one day it would be over. I just try to have as much fun as I can while I'm doing it. I just never want to be boring, or middle of the road, that’s the worst.

I’m still learning so much. Every time I do a session with a 19-year-old from the UK, I learn so much also. I’m supposed to be the veteran in the room, but I learn just as much from them as they do from me.

You’ll do a short tour in January and February. What do you have planned for those shows? How has your live show evolved over the years? 

The tour is called Hawthorn Rides Again. We will switch things up with new band members and live drums. I’m not the same 20-something guy I was when I first started touring. I feel like I'm a different person, so I want the show to reflect that. 

It will sound as close to the record as possible. I can't stand it when I see a band and it doesn't sound like the record. Mainly I want the tour to be a joyous celebration of love. 

Looking ahead, what’s next for you in 2024 after the tour?

I'm really looking forward to writing and producing more with other cool artists like MAX, Eyedress, Aaron Frazer, and Blu DeTiger. When you're working with other artists you just gotta cross your fingers and hope that the songs actually get released. 

I've been working on so many cool projects behind the scenes and a lot of them are finally coming out. It's an exciting new frontier for me.  I have so many artists on my dream list to work with. Rosalía, if you're reading this, call me.

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