The Recording Academy Chicago Chapter played host for The GRAMMYs At Lollapalooza during the festival's 20th anniversary installment from Aug. 5–7 in Chicago's Grant Park. The Chapter conducted exclusive backstage interviews with artists performing at the festival, including GRAMMY-nominated electronic producer/remixer Deadmau5 and hip-hop collective Atmosphere.

Deadmau5 spoke about performing at Lollapalooza, music production, creating music for the video game "Minecraft," and transitioning from remixing to producing, among other topics.

"I like the subjectivity of music production," said Deadmau5. "I go home and I write [a] track but then other producers and placement agencies have this different vibe and take on the track, and apply it to their moment. It's something for everyone, literally."

Widely known for his oversized illuminated mouse-head mask, Canada native Joel Zimmerman (aka Deadmau5) has established himself as one of the most innovative and popular global live electronic acts. He has collaborated as an arranger/producer/remixer with artists such as Foo Fighters, Tommy Lee's Methods Of Mayhem and electronic artist Morgan Page, the latter project garnering him a GRAMMY nomination in 2008 for Best Remixed Recording, Non-Classical for Page's "The Longest Road." That same year Deadmau5 won a Juno Award for Dance Recording Of The Year for After Hours. His most recent solo project, 2010's 4 X 4 = 12, cracked the Top 50 on the Billboard 200. Deadmau5 is currently touring the United States and Canada.

Minneapolis-based hip-hop collective Atmosphere features rapper Sean "Slug" Daley and producer Anthony "Ant" Davis. Daley discussed working with Davis, the evolution of the group's style, songwriting, and performing live, among other topics.

"We're interested in trying to find this place within the audience where we're all kind of on the same page," said Daley on performing live. "When I play sets it's about trying to run the gamut of everything that we've done and play a little bit off of all the different [albums]. That's a way of showing that [our music] is all tied together."

Atmosphere's Daley and Davis released their debut album, Overcast! in 1998, followed by 2003's Seven's Travels and 2005's Headshots: Se7en, both of which made headway on the Billboard 200. Their 2008 release, When Life Gives You Lemons, You Paint That S*** Gold, featured guest background vocals by the likes of Tom Waits and TV On The Radio's Tunde Adebimpe, and peaked at No. 5 on the Billboard 200, their highest-charting album on the pop chart to date. Released in April, their most recent release, The The Family Sign, peaked at No. 13 on the Billboard 200. The group is currently on tour throughout the United States.

Come back to GRAMMY.com tomorrow for more exclusive backstage interviews from The GRAMMYs At Lollapalooza.

(The GRAMMYs At Lollapalooza: Videography by Colleen Mares and Thomas Brankin; Interviews by Kiana Basu, Liz Gassner and Max O'Kane)

The GRAMMYs At Lollapalooza 2011: Arctic Monkeys, Atmosphere, Black Cards, Haley Bonar, Cage The Elephant, Cults, Dale Earnhardt Jr. Jr., Deadmau5, Dani Deahl, Deluka, DJ Lady D, Fitz And The Tantrums, Foster The People, Gold Motel, Ellie Goulding, Skylar Grey, Mayer Hawthorne, Kids These Days, Le Butcherettes, Maps & Atlases, My Morning Jacket, Tab The Band, and Young The Giant

Over the past 15 years, Cults have captivated audiences with their atmospheric, layered compositions that pack a pop-friendly punch. Now, on the brink of releasing their fifth album, To The Ghosts, on July 26, Madeline Follin and Brian Oblivion reflect on their journey and new creative freedom. 

While their previous albums required the duo to stick to deadlines precariously organized between tours, the pandemic provided new circumstances. Freed of distractions and obligations, Follin and Oblivion traveled to Los Angeles in 2022 to join up with their longtime producer Shane Stoneback (Vampire Weekend, Sleigh Bells) to craft an album that looks back on their past while pushing their sound ahead.

"We don't have the sales pitch for the album down yet, but there's no other band that sounds like us," says Oblivion. "We're digging into our thing, and if you're into anything we've done before, you'll love this one."

Adds Follin, "We're like no other."

The album title is addressed to the ghosts of both Oblivion and Follin's past selves. As Oblivion explains, their four prior albums were time capsules that reflected the period in which each album was written and recorded. This release is something different.

To The Ghosts is a personal landmark for Follin, particularly. In 2020, upon the release of Cults' fourth album Host, she admitted that she'd been too shy to bring her own songwriting and demos to the table for the band's first three albums. It was Stoneback's encouragement that altered the creative process for the duo, resulting in their most collaborative album to date, and significantly more reliance upon live instrumentals in the studio.

"We spent a month in an AirBnB then a week in the studio with Shane," explains Follin.

"It was a mad dash to replace all the midi instruments with real ones, so we were running around playing vibraphones, organs, and guitars and all these things we'd recorded in demos and laying it all back down in one week."

It may have been a mad rush at the end, but over the years the duo have refined their formula for making albums. They're no longer the giddy art students and lovers making DIY music with no plans for world domination.

In 2010, Follin and Oblivion founded Cults and released their debut EP "Cults 7", followed by their debut self-titled album in 2011, which was similarly lauded. By the time their sophomore album "Static" arrived in 2013, the pair had freshly broken up and the themes of being creatively and emotionally stagnated resonated in dramatic, spacious orchestral compositions. They followed up with "Offering" in 2017, which was the first of the duo's albums to lean into optimism and a sense of embracing a more pop-friendly path.

That optimistic pop thread is picked up once more in "Crybaby", the first of 10 tracks that kicks off the new album. It launches with a lush, reverb-rich guitar hook and shuddering church bells, then shifts into a calypso beat and Follin's dreamy ode to escaping the modern malaise ("dry your eyes / turn off the screen"). Like the other catchy, bittersweet synth-pop numbers on To The Ghosts, "Crybaby" wraps up in close to three minutes. 

The lengthy outliers are "You're In Love With Yourself" and the closing track "Hung The Moon," which runs over five minutes. Ending an album with an epic power ballad is their signature style and "Hung The Moon" bathes in drama, love, loss and redemption. "In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution," Oblivion says.

To The Ghosts captures everything fans adore about Cults and they'll have ample opportunity to catch them performing live this year. The duo are set to return to Lollapalooza opening for Vampire Weekend on Aug. 4, followed by their own headlining U.S. tour the same month. 

Ahead of their intensive touring schedule, the duo joined GRAMMY.com on a group video chat from their respective homes in New York’s East Village one evening, to discuss their upcoming release.

This interview has been edited for brevity and clarity.

You began working on this album during the pandemic. Tell me where you wrote and recorded material, and whether you did that together or separately?

Madeline Follin: We were writing and recording in Brian's spare room. Can you see him?

Brian Oblivion: This tiny room! [directs the camera around a room not much bigger than 7 x 10 feet].

Follin: I sat on that couch right there, and we spent a lot of time in that little room [laughs]. For the most part we were together for the entire thing.

**Madeline, you revealed that before making your fourth album Host, you were too shy to show your own music to Brian and producer Shane Stoneback. What broke that barrier down for you to fully participate in the creative process?**

It was really hard to get it out of me. I had really strong imposter syndrome. Even though Brian was just starting out, he had taken a few recording classes in college, so he knew a lot more of the recording lingo and ways of communicating technically. I didn't know, so I felt so nervous to even communicate what I wanted. Shane helped with that a lot in terms of translating what I wanted into the language of studio speak. Shane is unlike any other producer we've worked with. He heard me out.

Tell me about working with Shane Stoneback in terms of what you came into the conversation with, and what he contributed to shaping this album.

Follin: We thought that we were not going to work with Shane again because he'd largely gotten out of the business. During [the] pandemic he switched careers and began working in the movie business. So, we started working with a few other people, we were feeling it out, and it just wasn't working. We reached out to [Shane], and he randomly happened to have 30 days off and said if we can finish it in 30 days, we can do it. We said, "we're coming out tomorrow."

What were the creative decisions you made in the earliest stages, and how much did you change your mind or allow outside ideas in as you were working on this album?

Oblivion: It took us a really long time. We definitely wrote over 100 songs. I put it all on an iTunes playlist and it was over 6 hours of music. This time we got a lot of confidence from some of our older songs being popular with young people. We thought, maybe the time has come around where we can do exactly what we do, and that's kinda 'new' again. Once we went through all the permutations and landed on "Crybaby," which was the first song on the record, we just thought "this just feels like us, so let's lean into what makes us unique." The messing around period was just trying out new tricks and trying to expand our possibilities.

John Congleton has a real knack for guitar sounds and finding a rawness to live instruments. How did he come to mix this album?

Oblivion: I've been a fan of John's going back to Xiu Xiu and my high school days. He's a master of distortion, him and Dave Fridmann, that's their thing. They can make things really fuzzy and interesting, but also fit it all in the speakers in a way that's like a weird magic trick. We have kind of a vintage sound, and he gets that but he's also smart at highlighting things that are new. He mixed our last record too and from the first conversation, in which he said he thinks like a musician and wants to do something strange, we knew we wanted him.

Follin: We'd mixed with other people before but when we got a mix back from John, he was bringing out parts of the song that we hadn't even recalled leaving in there. He makes our songs sound new to us again. We have a lot of trust and respect in him, and we were trying for so long to get our schedules lined up.

Oblivion: We work on our music for so long that by the time it's ready for the mix, we really want to hear something new. It's refreshing for us that John hears something new in us.

Tell me about "Crybaby," the first single. What were you going for in terms of the music, the mood and the message?

Follin: We'd been working on that song as part of the 100 songs that didn't make it. Brian started working on that song and I had never heard anything like that come out of his computer before, and I was shocked. It's funny because people say it's so "Cults sounding", but I thought it was unlike anything we'd done before. It's got a '60s vibe, an island vibe, to me and I thought we needed to zone in on it.

Oblivion: That was at the point where we decided "let's see if we can still make Cults songs that hark back to the earliest record." I love the lyrics, they're simple and there's no hidden meaning, which is great. A lot of the music that we love and that inspired the start of our band, is really obvious but also really weird in terms of lyrics. "Crybaby" is a fun, whacky diss track.

Let's talk about what inspires you musically.

Oblivion: What gets me excited is spending a lot of time sharpening my Spotify algorithm, so every Monday I get a collection of weirdo emotional love songs about heartbreak, these obscure, catchy B-sides, and whenever I find a song like that, I'm so inspired. Something that has kitsch, gravitas, and a bit of humour, that John waters, David Lynch combination lights me up.

Follin: Right now, I'm really into a lot of Fontaines D.C. I felt a 'Cults' vibe from them even though they probably have no idea who we are. It's been a while since I've put on a song, and then I want to put it on again right away.   

"Left My Keys" is an anthem for growing up. Tell me about your experience growing up in this band.

Oblivion: What makes this record different is that historically, we'd do all the music together over a span of two years, then Maddy would squirrel away to take a month or two to write all the lyrics, and that made the records very reflective of that moment, that time. For this record, because we had a protracted work schedule with nothing else to do, we took the time to slow down and look back. "Left My Keys'' is about being a teenager, and "Crybaby" is about things that happened a long time ago. Growing up is being comfortable enough to address your own past and realizing everything turned out okay so far. It's the first album where we're looking backwards and processing stuff from the last 15 years and before.

This album feels brighter than 'Host.' What happened between 'Host' and 'To the Ghosts' that explains the transition?

Oblivion: There's a lot of stuff we got out of our system. Host and Offering were both dark records, to me. It's wild to see that young people have picked up on "Gilded Lily" and that was such a crazy, cathartic song for us, so now it is crazy and cathartic for them. Most of my favorite bands are dark, sad bands, but that's not the totality of who we are. Being able to explore both sides of who we are was refreshing for us.

Follin: Personally, we were both feeling a lot better in our lives. We worked through a lot of anxiety, and because of the pandemic there was less partying, clubs, and bars. We had time to get healthier.

Oblivion: In a lot of ways our band is defined by our limitations. We have made music for 15 years, just the two of us with the same producer. But every time we make something new and interesting and all the things we think of as roadblocks help to provide a framework for what we do.

You released 'Host B-Sides & Remixes' in 2022, two years after 'Host.' Are there outtakes, or planned remixes, that are planned for this album too?

Follin: Definitely. 100 percent, we will be having something, but I'm not saying.

Oblivion: It's been really fun with the last few albums to put out songs that showed what would have happened if we went in a different direction. Sharing that part of the process with listeners has been fun.

You have a huge schedule of touring. Tell me about the plans and how you mentally and physically endure all the travel and performances. Does it get easier the more you do it?

Follin: No. Every single night, even if we're in the middle of nowhere, whether there's 15 people or 1000, I almost have a heart attack before walking on stage each night. You're crammed in a box with 7 people every night, there's a lot of emotions…

Oblivion: …and something is always breaking at soundcheck, it's like arghhhh! It's really hard, but when we put out Host and we didn't get to tour for two years, we missed that connection. The feeling of sharing your music with people allows us to move past it and get into something new. It's a big part of our personal growth and experience. We love touring.

Follin: In normal daily life, we hang out together. We hang out on weekends. It's not a forced thing. It feels so good to meet fans every single night, too, and hearing stories of how you affected somebody's life.

Most of the tracks on this album fall at around the three minute mark, and many end quite abruptly without fading out or dwindling down. Was that a deliberate strategy, and then why did "Hung The Moon" require that extended time as the finale?

Oblivion: It's verse-chorus-verse-chorus-bridge-chorus and you're done in three minutes!

Follin: Brian is very concerned about time, and I don't think it matters. I like shorter, he likes longer. We're compromising.

Oblivion: "Hung The Moon" is the big epic ballad that ends the record. We have had one on every record, it always ends with a big power ballad. In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution. I love that song because it starts off as a sweet love song then it gets tense and spooky towards the end, but the lyrics stay really loving. It's that transition between the rush of an initial relationship and then the long game, where it's sweet and delicate, but it's also real life, so you're afraid that you'll lose things and you're trying to hold on to that original thing. So, the album ends on a bittersweet note.

Few music festivals have had the cultural impact of Lollapalooza. 

Conceived in 1991 as a farewell tour for Jane's Addiction by lead singer Perry Farrell, the festival quickly became a traveling showcase for alt-rock and counterculture. Its eclectic lineups, which also included punk, metal, and hip-hop acts, helped define a generation's musical tastes. 

A new, three-episode documentary, "Lolla: The Story of Lollapalooza," takes an in-depth look at the festival's journey over three decades. From its early days of bringing together alt acts including Nine Inch Nails, Living Colour, Pearl Jam, and the Beastie Boys, Lollapalooza has evolved into what it is today: a three-day festival based in Chicago's Grant Park since 2005. The festival remains an enduring celebration of alternative music.

"Lolla" explores how Lollapalooza defied expectations by both embracing and helping shape the emerging youth culture of the '90s — a rebellious, introspective shift from the flashy excess of the '80s. The docuseries highlights the festival's influence through a trove of archival footage and exclusive interviews with Lollapalooza co-founders, show promoters, bookers, MTV hosts. Of course, "Lolla" features a who's who of '90s-era rockers — including Farrell himself, Flea from Red Hot Chili Peppers, Tom Morello of Rage Against The Machine, Trent Reznor from Nine Inch Nails, Donita Sparks from L7, Ice-T. 

To watch "Lolla" is to open a time capsule for alternative culture, one where the stage becomes a symbol of generational change. Read on for five takeaways from the documentary, which is now streaming on Paramount+. 

The Reading Festival Served As Inspiration

For their farewell tour, Jane's Addiction decided to emulate the UK Reading Festival's approach to curating live music and alternative acts in a multi-day, open-air forum (where bands like the Buzzcocks and Pixies played to crowds of 40,000). 

Jane's Addiction had been scheduled to play the 1990 Reading Festival, but Farrell partied too much the night before after a club gig and lost his voice, and the band had to cancel. Drummer Stephen Perkins and future Lollapalooza co-founder Marc Geiger decided to check out the event anyway, which planted the seed for the future tour. 

"Reading was a cornucopia of artists, and scenes, and curation, and it was such a vibe," recalled Geiger in an interview scene from the doc. "I remember saying, 'Perry, we have to do it.'"

Farrell was game after missing his chance to see Reading first-hand. So Lollapalooza co-founders Geiger, Don Muller and Ted Gardner, who was also Jane's Addiction band manager, got to work emulating the Reading model. In addition to live music, Farrell wanted something "completely subversive" with booths to engage festival goers with everything from henna tattoos and art galleries, to nonprofit and political organizations like Greenpeace, PETA, the Surfrider Foundation, and even voter registration for the Rock The Vote campaign. The result was art and activism combined with commerce.

Lolla Was Born From The Death Of Jane's Addiction

Although Jane's Addiction had a big buzz with their third album, Ritual de lo Habitual, the band was on the edge of  dissolution. "We really couldn't stand each other," admitted Farrell. Ready for his next act, Farrell saw the opportunity to end on a high note with Jane's Addiction. "The best work we did, we left on the stage at Lolla," he said in the doc. 

In the early '90s, alternative acts were not selling out massive venues. Organizers were on edge, hoping fans would buy tickets and show up to not one, but 28 U.S. tour dates featuring the seven-act lineup for the first-ever Lollapalooza.

What nobody expected was the watershed success. The first show saw fans sweat it out to see their favorite acts in Phoenix, on a day with temperatures well over 100 degrees. Nine Inch Nails' equipment melted in the heat, leading the band to destroy their failing gear before walking off the stage. 

Despite initial hiccups, the tour wasn't hindered. Lollapalooza's first year sold out in a majority of venues holding 15-18,000 people, driven largely by word-of-mouth and favorable coverage by MTV.  

"I think everybody knew and ultimately felt, 'wow, I'm sort of lucky to be here — I'm part of something,'" recalled Geiger in the doc. "It was bigger than anything these artists or fans had seen at that time."

Lollapalooza '92 further mixed genres on the main stage — like gangsta rap (Ice Cube), grunge (Pearl Jam) and shoegaze (Lush) — while greatly expanding the line-up on a side stage upon which Farrell and Perkins introduced their new band Porno For Pyros, alongside many other acts. Lollapalooza's model was born. 

Early Years Embraced Racial Inclusivity, But Lagged Gender-Wise

Right from the start, Lollapalooza organizers mixed up the bill beyond white artists that traditionally headlined rock concerts long before and after Jimi Hendrix performed at Woodstock and Monterey Pop. Part of why Lollapalooza thrived is the inclusion of bands like Ice-T's Body Count, Fishbone, and Living Colour — favorite headliners during the early tours.

Rage Against The Machine guitarist Tom Morello credited Living Colour with helping build "the alternative arc" and opening doors for Rage. "Without Living Colour, Rage Against The Machine doesn't get a record deal. Ever," Morello said. 

A big moment came near the end of the '91 tour when Ice-T and Farrell squared off to cover Sly and the Family Stone's "Don't Call Me ******, Whitey" in which they tersely trade verses, then end up tangoing across the stage. It was a provocative performance that grabbed headlines and the audience's attention months after the high profile police beating of Rodney King in Los Angeles. In '92, Soundgarden showed solidarity with Body Count by performing their controversial track "Cop Killer" with their guitarist Ernie C onstage in Miami. 

While Lolla embraced racial diversity, the early line-ups were male-dominated. Lone female act Siouxsie and the Banshees were a favorite in '91 and later Lollapalooza main stage artists, like Sonic Youth, Babes In Toyland, Lush, and the Breeders — which had more if not all female members — were outnumbered by their male counterparts.

Read more: 6 Female-Fronted Acts Reviving Rock: Wet Leg, Larkin Poe, Gretel Hänlyn & More

Donita Sparks noted that L7 got booked in '94 only after they fired off a bluntly worded fax to the organizers. "We got the offer," Sparks said, "but we had to push the issue. And we had to fight for it. 'Cause that's how much we wanted to be on Lollapalooza, and more importantly, that's how much we felt we deserved to be on Lollapalooza.

Female artists would eventually receive their Lolla dues, with Billie Eilish, Lorde, HAIM, Miley Cyrus and Karol G performing as festival headliners, and artists like Lady Gaga starting out as side stage artists before exploding in popularity and returning to headline the fest a few short years later. 

It Became A Victim Of Its Own Success

Lollapalooza from years '91 to '93 were the purest in terms of alt-rock acts, but as the event drew a wider range of talent and demand, it began to suffer a bit of an identity crisis. After all, it's hard to be a beacon for the underground scene once that culture is above ground.

By Lolla '94, attendance set records and alt-rock had hit the mainstream while grunge peaked and critics bemoaned its growing conventional status. Former second stage booker John Rubeli revealed that Nirvana turned down a $6 million offer to headline the '94 tour because of frontman Kurt Cobain's fear of selling out. Cobain's suicide a few short weeks later changed the scene. 

In '95, the festival returned with more indie bands on the mainstage, but some were eclipsed by bigger artists like Coolio, who drew a bigger crowd to the parking lot side stage. Increased popularity drove commercial sponsorship, and the event became more expensive. Ticket sales dropped. Then in '96, Farrell quit his involvement with the festival for a year in protest over the booking of Metallica, whose aggressive music and audience he felt were out of step with his vision.

"I felt disrespected," Farrell said. "I'm not putting this thing together to make the most money. I'm putting this thing together to make the most joy."

Upon his return in 1997, Farrell's inclusion of electronic acts like the Orbital and the Prodigy were, to some ears, ahead of the curve. The festival then went on a six-year hiatus. 

Lollapalooza returned on shaky legs for its 2003 tour, which included Audioslave, Incubus, the Donnas, and the reunion of Jane's Addiction. But it was truly reborn in 2005 as a three-day event in Chicago through concert promoters C3 Presents (who co-executive produced the "Lolla" doc).  Admittedly, some of the 21st century headliners like Lady Gaga, Miley Cyrus, Journey, and Paul McCartney would never have fit the '90s festival bill. 

Times have changed and, today, the festival has embraced its conventional success while retaining its original genre-spanning reach with the Killers, Melanie Martinez, Skrillex, and Tyler, the Creator included on this summer's lineup.

Lolla Was A Model For Coachella, Bonnaroo, And Beyond

Prior to the arrival of Lollapalooza, rock festivals were usually single weekend events that took place in a fixed location, like Woodstock in '69, Steve Wozniak's US Festival in '82 and '83, and European festivals like Reading. "I just think it's the first American, truly eclectic concert series since Woodstock," said Ice-T. "And even Woodstock wasn't as eclectic because Woodstock was pretty much all rock."

Lollapalooza's successful tour format inspired other popular tours and live events, especially in the mid-'90s. During the festival's break during the late '90s and early 00's, niche festivals like Ozzfest, Vans Warped Tour, and Lilith Fair stole the show. These festivals not only continued Lollapalooza's legacy by bringing diverse genres to cities across the country, but transformed the live music scene into a cultural phenomenon. 

While epic, genre-spanning weekend festivals like Coachella and Bonnaroo have been raging since the early aughts, Lollapalooza first proved that a seemingly radical idea could grow and thrive. Incorporating a mix of rock, hip-hop, electronic, and alternative acts, inclusivity and mobility became a festival blueprint. Today, Lollapalooza is tapping into international audiences and local music scenes with versions of the festival in Argentina, Berlin, Stockholm, Paris, and even Mumbai. 

Lollapalooza's success proves that the media and music industry often don't realize the size and passion of certain scenes and subcultures until they're brought together in the right setting. By uniting diverse musical acts and their fans, Lollapalooza highlights eclectic talent but also shows just how much people crave that representation and diversity.

Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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REZZ thought she was going to die on her last tour.

The prominent electronic producer and DJ born Isabelle Rezazadeh was traveling through North America in support of her 2022 album, Spiral, when all of a sudden, insomnia reared its ugly head. 

She was sleeping two hours a night at most, which caused severe anxiety that prevented her from eating. But she was forced to repeat the cycle of getting on a plane the next day and playing headlining gigs. It was traumatizing. 

"It makes me laugh all the time because the title of the last album was Spiral, and ironically, I spiraled out of my mind that year," REZZ tells GRAMMY.com. "After I experienced such a terrible time, I really have changed." 

Now REZZ is settled into her hometown of Toronto, truly appreciating the little things in life. Getting a good night’s sleep. Taking a hot shower. Eating a solid breakfast. Most of all, she appreciates having time for her craft. "I am much happier being at home and making music," she says. "I feel normal. Every day is just chill."

In this happy and chill headspace, REZZ made her new album, CAN YOU SEE ME?, out March 14 on her label, HypnoVizion Records. Ironically, the record does not sound chill at all.

Where Spiral was more radio-friendly and featured vocals from pop star Dove Cameron, CAN YOU SEE ME? is decidedly experimental. REZZ buries the melodies underneath gruesome sound design and explores a wide variety of BPMs, combining "a lot of my main inspirations. Fusing bass music with industrial sounds. Mixing crazy noises and crazy rhythms," she says. 

"DYSPHORIA" is a stuttering, slow-moving production that flaunts massive low-end frequencies. REZZ takes the tempo even slower and makes the bass even deeper on "CUT ME OUT"; in an experimental move, she goes double-time into a house music break at the end of the track. 

"The inspiration was super high. [CAN YOU SEE ME?] just feels more evolved," she continues. 

GRAMMY.com spoke to REZZ about how her artistry has evolved on CAN YOU SEE ME?, trusting her fans through this evolution, and how she plans to approach touring to maintain her chill state of mind.

The title of this album is CAN YOU SEE ME? Do you feel like you’re finally being seen as an artist?

That title came from the track on my album, "CAN YOU SEE ME?" I do like that interpretation of it, though. It could be perceived as a flex of "Check this production out. Can you see me now?" I’m super down for it to be perceived that way. 

I really like the music on this album. I think it’s really representative of where I’m at currently with my music production. It really capitalizes on the instrumentation. 

I realized that my favorite music I’ve ever made is definitely instrumental music. Sometimes that type of music isn't the most streamed or the most popular. But for me, to my core, my favorite stuff is instrumental, and I think this album is really reflective of that. 

One key difference between this album and your previous releases is that there are no tracks within the 90–100 BPM range. Why is that tempo absent from this album?

There are no mid-tempo songs on this album in terms of what I'm notorious for: the 85, 90, and 100 BPM range. But what I did try to do was execute some of the feelings of my previous instrumental music. The same feeling, but in a different BPM range; that was really refreshing. With that came some new styles for me. 

But I do think that while there's no particular mid-tempo on the project, I truly believe that my fans are going to connect with it super hard. I don't even think they will notice the difference in terms of the BPM. I think people will be like, This definitely still sounds like her, just a little bit different. A little bit heavier. A little bit darker. 

I plan to create more stuff that's around the 140–150 BPM range. It's a new pace for me. It allows for new ideas and new arrangements.

My favorite artists are the ones who are so fearless. They'll make whatever they want to make, even if it's the weirdest thing you've ever heard in your entire life. That, to me, is a true artist. I want to continue down that path and make whatever I want.

What song on this album do you think will challenge your fans the most?

Out of all of them, I think "Exorcism" will. I'm stoked, though. I made "Exorcism" with this amazing artist named Kavari. She is insane with her sound design.  

The sound design on "Exorcism" is so out there. It's so ear-catching. It's one of those songs that you almost don't know if you hate it or love it. I don't even know if I can call it a song. I don't know what it is. It's like a terror, horror track. 

Kavari already has the support of Aphex Twin. She's amazing; she's the epitome of artistic integrity. She's up and coming, but I really believe in her project. I feel really lucky to have worked with her in her, I suppose, early-blooming career.

What is it like for you to take younger artists under your wing?

It's awesome. It benefits everyone involved, but I don't care how big or small an artist is. It doesn't matter what their monthly listeners are or how popular or famous, or not famous [they are]. It just matters to me if I like their stuff. 

I love working with newer artists because their drive is so sharp. As an artist, when you start your journey, usually you're so fast. You're so quick. You're responsive. My personality is very much like that. I'm very impatient with making music. I love working with other people who are like that as well. 

I find sometimes, when people have been at it for a really long time, there’s a little bit of laziness going on. They've done it all, so they don't have that same hunger and desire to get the song done.

Deadmau5 took you under his wing; he signed some of your first releases and you produced "Hypnocurrency" together in 2021. Now your collaboration has reached new heights with your shared project, REZZMAU5, which has a song on CAN YOU SEE ME? What has it been like to take your working relationship to the next level?

There are no words. It genuinely is so insane to fathom. I know I've said this a million times in so many interviews about him being the reason that I started. But I really think that should never go unnoticed. 

It's the craziest thing when the reason you started doing something is because of someone that you perceive as a legend. You admire their art so much. Then to have a whole project [with them], it’s unbelievable. 

I remember the first show that we played. We headlined Veld Music Festival in Toronto. When I was 16, I attended that festival. I saw [deadmau5] perform there. It was unbelievable. Very inspiring. To then headline that stage in front of 60,000 people. It's just completely shocking. I cried a little bit in my room before I went on stage because I was just so overwhelmed by emotion.

How has your relationship with deadmau5 changed in terms of making music, if it has changed at all? 

He definitely respects me a lot. He doesn't love a lot of electronic music and a lot of electronic music artists. So it feels really special to me to feel his respect. He definitely cares a lot about my opinions when we're working together.

He's very honest with me, too, which is amazing. If I have an idea that he doesn't like for a track to be included in our set, he'll very quickly tell me, "I don't like this. This is trash." But I really respect the honesty. 

How are you going to approach touring for CAN YOU SEE ME? so that issues like insomnia and anxiety don’t arise?

Well, first of all, there isn't actually going to be a whole album tour. That experience was so traumatizing that I changed the trajectory of my touring. I'm not spending hundreds of thousands of dollars on production. I'm not doing any of that. 

I picked select CAN YOU SEE ME? themed shows, and it's going to be sprinkled throughout the year. There's going to be Red Rocks. There's going to be one in Phoenix, Miami, and New York. But these are all spaced out. It's not within one month. 

For someone else, [a larger tour] would have been easy. But for me, it is what it is. You can change a lot about yourself, but some things are not so natural to be changed.

As the Serenity Prayer goes, "Give us the serenity to accept what cannot be changed, the courage to change the things I can, and the wisdom to know the difference."

So true. If I had a choice, do I want to love touring all the time? I'd say yes because that would just mean more shows and more success. But I don't have that choice. I prefer to be home. The nature of my being is different. 

It's like forcing an introvert to constantly go to parties every weekend. They don't want to do it. You can't force that. It's going to cause them a lot of damage because they're trying to mold and shape themselves into something that they're not.

It’s impressive that you were able to become more self-aware from that experience.

It’s not always easy to do. Certain circumstances will traumatize you and keep you traumatized for a long time. That's totally understandable. But in my specific case with that experience, I'm so grateful it happened, even though it was single-handedly the worst thing I have ever experienced in my life. 

I felt totally out of control. It felt like something had taken over me that I couldn't fix. Once you experience a situation where your life feels like it’s out of your hands, that's when you get slapped and you realize what's really important. 

So was the new album made after you realized what’s really important?

Absolutely. This album came together very quickly for me. Very effortlessly. There was no strain. There was no stress. There was no overthinking. It was very smooth because my brain had space for it. My brain had the clarity and the vision.

I think that's why I love this album so much, too. It's very representative of where I'm at. It's really high-quality stuff. Being in this headspace has a lot to do with the project and the way it's turned out.

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