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NFTs In Music: Watch The Most Recent Pro>Sessions Installment To Learn About How You Can Use Your Art To Digitally Capitalize

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NFTs In Music: Watch The Most Recent Pro>Sessions Installment To Learn About How You Can Use Your Art To Digitally Capitalize

The Recording Academy's Pro>Sessions takes a deep dive into the impact of NFTs on the music industry and how independent creators can leverage this technology to generate revenue in its latest installment

GRAMMYs/Jul 13, 2021 - 03:05 am

Last week, the Recording Academy shared its sixth installment of Pro>Sessions, a professional development series that focuses on driving revenue in today's digital economy. The episode explored NFTs, arguably the most talked-about digital trend on the market right now, and what opportunities for profit exist in the music landscape. What's an NFT? NFT stands for non-fungible token and these tokens are unique, one-of-a-kind digital files of items like drawings and music. The bulk of NFTs are part of the cryptocurrency Ethereum blockchain, and musicians such as 3LAU and Grimes are raking in hundreds of thousands, if not millions of dollars from the tokenized release of some of their original creations.  

The Recording Academy's Chief Marketing and Innovation Officer Lisa Farris sat down with musician and producer André Anjos, better known as RAC, and recording artist Ryan Paul, aka Wax//Wane, to discuss their experience and current involvement in the digital movement.  

During their conversation, Paul noted his interest in getting in on the trend: "The thing that really caught my excitement with NFTs wasn’t just tokenizing things like music, it was trying to capture that feeling of first opening a pack of magic cards when I was a kid, that thing of trying to collect all of these things and providing a prize for those who jumped in on this journey with us."

NFTs are certainly providing a new avenue for fans to financially support the artists they love, and in turn, receive a digitized rarity. It has also created an unconventional revenue pipeline for musicians. The tricky part is pricing and connecting with potential buyers, and that’s where marketplaces like OneOf and Nifty Gateway have stepped in.  

"Definitely lean into the platforms as a resource for pricing, they know the market pretty well and they will be able to at least give you an estimate or an approximation," Anjos said. "There is a lot of work going into working with collectors. It is really important to establish relationships with your collectors and foster that and they'll give you feedback on pricing too. Get a lot of feedback."

During the second half of the program, Farris continued this compelling discussion from the business perspective with Adam Fell of Quincy Jones Productions, NFT attorney Jacob Martin, and OneOf exec, Joshua James. OneOf is a green NFT platform built specifically for the music vertical.

James shared his passion for the new revenue source: "We are excited that if you are a new artist, and you want to sell $1 NFTs to your first 1,000 fans on Instagram, you can do that. And now three years later when you win a GRAMMY, that $1 NFT is essentially the rookie card and since we can protect the resale royalty, as that NFT trades in value over time, the artist essentially is making money at every transaction along the way."

Check out the full program above to learn more about the role of publishing in NFTs, smart contracts, the future of blockchains, resale values and royalty protections, and the potential pitfalls of selling music via NFTs. 

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Jack White Spearheads New Industry Conference "Making Vinyl"
Jack White

Photo: Michael Kovac/WireImage.com

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Jack White Spearheads New Industry Conference "Making Vinyl"

The 12-time GRAMMY winner's label Third Man Records is a major sponsor for a new pro-vinyl industry event

GRAMMYs/Aug 17, 2017 - 11:33 pm

It's no secret that vinyl is riding a continuing wave of resurgence in sales and popularity. Just this year, it's been reported that vinyl sales are currently at the peak of a 25-year high, after rising 26 percent in 2016 alone.

Even as far back as 2014, indie labels like Asthmatic Kitty, home to Sufjan Stevens, were already reporting a minimum 3-month wait list for getting their artists' records pressed and ready for distribution, due to rising consumer demands for the once-dying format.

Jack White has been a major player in the return of vinyl interest, both before and after the opening his own pressing plant at the Detroit, Mich., offices of his label, Third Man Records.

On top of his ongoing contributions to the format, DigitalMusicNews.com is reporting that White's label has become a major sponsor involved in launching a new two-day business conference called "Making Vinyl," which will aim to bring together industry giants to discuss and promote the future of the pressing physical records.

Details are still forthcoming, but White is officially signed on as the opening keynote speaker, with Record Store Day co-founder Michael Kurtz onboard to deliver an additional keynote. DMN has also hinted that White will provide attendees with a multi-hour tour of the Third Man pressing plant.

Registration for the conference opens on Aug. 21, with the event slated to take place in Detroit on Nov. 6–7.

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Set List Bonus: Bond Music Group And Vitalic Noise Official SXSW Showcase
Avan Lava

Photo: Faith-Ann Young

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Set List Bonus: Bond Music Group And Vitalic Noise Official SXSW Showcase

GRAMMYs/Dec 3, 2014 - 04:22 am

Welcome to The Set List. Here you'll find the latest concert recaps for many of your favorite, or maybe not so favorite, artists. Our bloggers will do their best to provide you with every detail of the show, from which songs were on the set list to what the artist was wearing to which out-of-control fan made a scene. Hey, it'll be like you were there. And if you like what you read, we'll even let you know where you can catch the artist on tour. Feel free to drop us a comment and let us know your concert experience. Oh, and rock on.

By Brent Burns
Austin, Texas

South by Southwest is one of the world’s biggest music events, and definitely the largest spectacle to hit Austin, Texas, each year, drawing filmmakers and IT savants from across the globe. In this mass of music fans, industry veterans and the constant search for a charging station, it can be near impossible to find a place to just relax and enjoy the amount of talent surrounding you. On March 15 at the Avenue on Congress I found my refuge, the official SXSW showcase presented by Bond Music Group and Vitalic Noise, with a lineup so stacked there was nowhere else in all of Texas I would rather have been. 

Walking into the venue, downstairs there was a dancehall paradise packed with fans fixated on the superstar maestros of indie dance and electronic disco. Viceroy, a talented San Francisco-based DJ/producer, took the stage right after I arrived and the crowd instantly fell under the spell of his shimmering sun-drenched sound that mixes high-energy disco with massive pop melodies.

Next up was Los Angeles producer duo Classixx who provided the tasty meat in this all-star DJ sandwich, but RAC was one of the more anticipated acts of the evening. Taking to the stage with a glowing wall of lights that pulsed and moved to the beat, there was an instant rush of energy from the crowd. RAC brought their sound to life, starting with the infectiously bouncing disco remix of MNDR’s hit single "Feed Me Diamonds." Their energy was contagious and the entire club moved in unison to their sound.

Meanwhile, music fans could escape upstairs to the real oasis in the middle of downtown Austin, with 360-degree views of the capital’s skyline in all directions via the rooftop stage. While the best disco DJs kept everyone dancing downstairs, the upstairs stage was showcasing the best party bands at SXSW. The lineup featured talent from all over the United States: Washington, D.C.-based electronic group Volta Bureau, Los Angeles-based producer Goldroom and Chicago-based indie-electronica quartet Gemini Club.        

The lineup built up to the brightest stars of the night, showcase headliners Avan Lava, New York’s best-kept party band secret, until now. The band took the stage in matching outfits, custom made for them on a trip to perform at the W Hotel in Singapore, and emerged highlighted by a lighting setup that made the stage lights envious. It all might just have to do with the band’s co-producer Ian Pai touring with the Blue Man Group and Fischerspooner, or it’s just their mutual love for all things Prince, Michael Jackson and Daft Punk, but whatever their inspiration, Avan Lava brought a truly theatrical experience and energy to their live show, the perfect pairing to their party-anthem sound.

Austin’s iconic Frost Bank Tower created an epic backdrop for their show, which kicked off with the bass-heavy, '90s R&B infused track "Tear It Down." For the next 45 minutes the entire rooftop was transfixed on the stage and the five members of Avan Lava dancing in unison, their flashing lights and unstoppable energy. Avan Lava proved that the rest of SXSW has some very large dancing shoes to fill.

Avan Lava Set List:

"Tear It Down"
"Pure As Love"
"Feels Good"
"It's Never Over (Remix)"
"Take This City"
"Slow Motion"
"Somebody To Love Me"
"Freight Train"
"End Of The World"
"It's Never Over"
"Sisters"
"Wanna Live"

(Brent Burns is the dance/electronica GRAMMY.com Community Blogger.)

Berklee Online Adds Master's Programs For Music Production, Business

Berklee College of Music

Photo: Paul Marotta/Getty Images

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Berklee Online Adds Master's Programs For Music Production, Business

Aspiring record producers and music business professionals can aim high with these new online master's programs

GRAMMYs/Nov 7, 2017 - 02:12 am

Berklee College of Music Online brings the premier learning institution's top-tier education experience to students all over the globe. Now, online students can pursue two new master's degree programs: Master of Arts in Music Production and Master of Arts in Music Business.

Each program involves 12 online-based courses as well as a culminating experience, which the school says could be creating a marketing plan or an album, according to Billboard. Students will have the chance "to spend a year doing everything they love and honing their knowledge and skills to advance their career in the music industry," said Carin Nuernberg, Berklee's vice president of online education.

The curriculum of these programs, which tackle many of the aspects affiliated with careers on the creative and entrepreneurial sides of music. Music Business students will study artist management, marketing, licensing, branding, and touring while Music Production students will dig into recording, mixing, mastering, vocal production, and audio for visual media.

More information on all of Berklee Online's degrees and courses can be found via website

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