This unprecedented time has presented an opportunity for the music community to explore new technologies and leverage new digital growth opportunities.  

The Recording Academy in collaboration with Berklee Institute for Creative Entrepreneurship have launched a series of informative sessions that help provide music creators with practical insight and tools on how to leverage platforms and help drive sustainable revenue in the new (post COVID) digital economy.

Join us for Pro>Sessions V: Getting Back to Live: Private Shows, Outdoor Concerts, Alternative Venues & More






Watch Session IV: Leveraging Online Music Instruction Platforms to Drive Revenue


Music instruction has always been a way for creators to earn extra income. Now, teaching music online has become the new norm for seasoned educators and those seeking out the opportunity for the first time. This session includes tips, insights, and platforms to make the most out of your online music instruction business, from connecting with students to building your digital brand.

Featured guests include Alicia Karlin, Co-Founder of Lively and VP, Global Touring & Talent at AEG, Marc Brownstein, Co-Founder of Lively and Bassist for the Disco Biscuits, Lisa Farris, Chief Digital Officer of the Recording Academy, Nicole d'Avis, Managing Director of the Berklee Institute for Creative Entrepreneurship, Rick Beato, Music Producer, Multi-instrumentalist, and Author, Sav Buist and Katie Larson, the Accidentals, Tanisha Hall, Founder of White Hall Arts Academy, and Adam Neely, Bassist, Composer, and YouTuber.

Supplemental materials: 10 Ways to Make Online Teaching EngagingFree Music Resources from Berklee Online, and Teachers: Top Features for Securing Your Virtual Classrooms & Enhancing Students’ Learning Experiences from Zoom


Watch Session III: New Revenue Opportunities via Digital Production Marketplaces & Remote Session Bookings


Now more than ever, music creators are adapting to the world to diversify their income streams. Whether creating stems and beats or booking remote music services, this session explores digital production marketplaces to drive revenue.

Featured guests include Elmo Lovano, Founder and CEO of Jammcard, Jay Pulman (aka Capsun), Creative Director of Splice Sounds, Lisa Farris, Chief Digital Officer of the Recording Academy, Nicole d'Avis, Managing Director of the Berklee Institute for Creative Entrepreneurship, Nicole Row, Bassist for Panic! at the Disco, and Izzy Fontaine, Multi-instrumentalist (Seal/Banks).


Watch Session II: Maximizing Fan Engagement: Activating and Monetizing Your Digital Audience


Learn from some of music’s leading digital professionals and creators who are maximizing online fan engagement, while driving digital revenue with tools including fan subscriptions, e-commerce, crowdfunding, tip jars, and more. 

Featured guests include Dave Cool, VP, Business Development at Bandzoogle, Jay Gilbert, Co-founder, Digital Strategy at Label Logic, Cherie Hu, music-tech writer, researcher, and founder Water & Music, Lisa Farris, Chief Digital Officer of the Recording Academy, Nicole d'Avis, Managing Director of the Berklee Institute for Creative Entrepreneurship, Brian Buchanan of Enter the Haggis, Roger Joseph Manning Jr. and Tim Smith of the Lickerish Quartet, Sav Buist of the Accidentals, and Tikyra “TK” Jackson of Southern Avenue.

Supplemental materials: Read the Accidentals’ Sav Buist’s guide on Five Ways to Diversify Your Income in 2020.


Watch Session I: Generating Revenue from Live Broadcast Platforms


Hosted by Dan Servantes, author of ‘The Remote Musicians Handbook,’ this session covers how to leverage and monetize virtual concerts through the latest livestream and broadcast platforms.

Featured guests include Pat Shah, Head of Music Strategy & Licensing of Twitch with Matt Heafy, lead singer and guitarist of Trivium; and Stephen White, Head of StageIt with Rhett Miller, lead singer of the OLD 97’s, Lisa Farris, Chief Digital Officer of the Recording Academy, and Nicole d'Avis, Managing Director of the Berklee Institute for Creative Entrepreneurship..

Supplemental materials: Read the Accidentals’ Sav Buist’s guide on How To Livestream Using Free OBS Software.




Learn More About the Berklee Institute for Creative Entrepreneurship


Being able to think and act like an entrepreneur is ever more critical in today's fast changing media and creative industry environments. Berklee is currently offering the following courses for those looking to take their career development to the next level:

  • Creativity & Entrepreneurship MOOC on EdX (free): Learn skills and listen to examples from world-renown entrepreneurs and innovators as they discuss the parallels between the creative and entrepreneurial journeys -- and why entrepreneurship, much like music or creativity, is something we all possess.
  • Creative Entrepreneurship Berklee Online Course (paid): Musicality is an exercise in developing good listening skills, experimenting, overcoming repeated failure, self-discipline, and successful collaboration. It turns out that these skills are not only the key to becoming a great musician but they are also the attributes and behaviors found in successful entrepreneurs. Learn to leverage creativity for business innovation and career development.


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