Photo: Jessie Lee Cederblom
Recording Academy Announces Lisa Farris As Chief Digital Officer
The Recording Academy has announced digital media innovater Lisa Farris as Chief Digital Officer.
Farris will lead the digital media team and will be responsible for the growth of the organization's digital media platforms while supporting the Recording Academy's mission and adapting it to the changing media landscape. The digital media team is responsible for content strategy, audience growth, strategy and develoment, among other responsibilities.
— Lisa Farris (@lfarris) March 6, 2019
Farris, in collaboration with the Recording Academy's leadership team, will use digital media as a tool to continue supporting music creators and connect music audiences and stakeholders globally. She will also continue to form relationships with technology entities to grow innovation and better the experiences across digital touchpoints, a statement said.
"Given the continued pace of digital disruption in music, with more than 88 percent of non-radio music in the U.S. being consumed digitally, coupled with the way creators leverage technology to make music, digital sits at the core of almost everything we touch," said Farris. "Through digital advances, we have an opportunity to heighten the vital work we do supporting all music professionals, while strengthening the Recording Academy's digital ecosystem and building upon the incredible work it provides through advocacy, its charities MusiCares and the GRAMMY Museum, and of course, the annual GRAMMY Awards."
Recording Academy President/CEO Neil Portnow highlighted the organizations' excitement for what Farris will bring to the team.
"Lisa is a leading digital innovator who recognizes the Recording Academy has incredible opportunities to inform and inspire music fans through new products and platforms, and we're very fortunate to have someone with her depth of experience and far-sighted perspectives on the industry join our team." said Portnow. "Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and GRAMMY Awards is the true differentiator."
Prior to starting her new role at the Recording Academy, Farris served as the Chief Digital Growth & Brand Officer at MetricVision, a marketing and analytics firm. She currently mentors entrepreneurship students at Loyola Marymount University and advises a summer financial literacy program there taught by the University's students to local high schoolers.
In 2012, she co-founded Get This, a digital commerce platform that allows TV viewers to shop fashion from their favorite shows. She has also spent extensive time in the music industry, including as the Senior Vice President of Strategic Marketing at Universal Music Group's eLabs.