meta-scriptMeet The First-Time GRAMMY Nominee: Nathy Peluso On Establishing A Unique Rap Style And Spending Her Career "In A Permanent State Of Surprise" | GRAMMY.com
Nathy Peluso Press Photo 2022
Nathy Peluso

Photo: Alfred Marroquin

interview

Meet The First-Time GRAMMY Nominee: Nathy Peluso On Establishing A Unique Rap Style And Spending Her Career "In A Permanent State Of Surprise"

The self-described "chameleon" has been honing her genre-spanning musical abilities since she was a teen in Argentina. Even with a Latin GRAMMY and a spot on the 2022 Coachella roster, Nathy Peluso is 'still in complete disbelief' of her first GRAMMY nod.

GRAMMYs/Mar 23, 2022 - 06:01 pm

Nathy Peluso raps with the panache of a veteran MC, showing off her staccato flow with a rainbow of Latin accents. But she can also belt out a raucous salsa tune, deliver a silky bachata, or revisit a Camilo Sesto pop classic with the confidence of a woman who grew up on a steady diet of balada and rock en español.

All of those talents may make Peluso the most chameleonic pop star in contemporary Latin music — and a major global star in the making.

Born in Argentina, Peluso moved to Spain with her family when she was nine. As a teen, she uploaded a cappella versions of her favorite standards on YouTube, later seeing success as an underground rapper. But it was Calambre — her 2020 full-length debut — that made the world fall in love with her.

Calambre flows effortlessly from the raucous salsa groove of "Puro Veneno" and the hazy reggaetón vibe of "Delito"; the boundary-pushing album also explores aggressive hip-hop with "Sana Sana," and nostalgic textures of retro Argentine rock in "Buenos Aires." The album earned Peluso her first Latin GRAMMY in 2021 (for Best Alternative Music Album), and now, the 27-year-old star celebrates a GRAMMY nomination in the Best Latin Rock or Alternative Album category.

GRAMMY.com caught up with Peluso about her Buenos Aires roots, how her music videos have helped her cope with fame, and her secret recipe for rapping with conviction.

When I listen to your music, I think of a chef who has mastered the art of blending spices from different corners of the world. The sheer breadth of your music is extraordinary.

It comes natural to me. It emerges from my desire to learn about music, to investigate. I feel that the field of music is so immense that the only way to do it well is getting your hands dirty — finding a crevice, a hidden corner, and then attempting to step in.

You grew up in Argentina and now live in Spain. Yet, the bachata you recently recorded with C. Tangana, "Ateo," is completely authentic. How did you manage that?

It was a joint decision with Pucho [C. Tangana]. When we started working on the song, it wasn't traditional at all. But once we added the guitars, it became more formal during the production. Bachata is a genre that I always listen to, and the idea was doing something that was genuine and respectful.

The same attention to detail informs your salsa tracks.

Yes, songs like "Mafiosa" and "Puro Veneno." It's almost like a thesis study of a particular genre — my interpretation of it becomes a way of doing research. Music awakens this passion in me, and I want to study every single genre. Salsa is the style that I listen to the most, and I wanted to delve in it simply because it moves me too much.

You even sing with the natural syncopation of the clave — almost as if you were the singer with La Sonora Ponceña.

[Laughs.] That's anchored purely in intuition. I wrote "Mafiosa" using just a conga, marking the bass line with my own voice. Because I didn't have a salsa orchestra to back me up when I composed it, I opened up a path using my vocals, and it stayed that way naturally.

Your Argentine roots are very present in your music. "Buenos Aires" evokes the classic rock en español vibe of a Luis Alberto Spinetta song. How did you connect with that energy?

It wasn't on purpose. I only realized that when people started telling me about it. My intention is to create something entirely new, but I guess it's inevitable to sound like your influences — at the end of the day, we are what we listen to. Those faint, unconscious references are there because I grew up listening to a lot of Argentine rock with my family: Serú Girán, Fito Páez, Charly García, and, of course, Spinetta.

On "Buenos Aires," I wanted to create a song that people could sing along to, devoid of any extravagant touches. I think it reminds people of rock because the lyrics focus on everyday details described with feeling. That's something that Argentine music does really well. We know how to describe the little things that affect all equally.

In your videos, you appear as this defiant woman who has had enough of the world and is definitely not holding back. What inspired this fascinating character?

It was instinctive. Step by step, this character became a way of communicating feelings, and it's given me many opportunities. It's a side of my personality, obviously, but I'm not like that all the time. [Laughs.]

It's a part of me that came to light and represents my public persona. As I grow older, I see it from a distance — sometimes I understand her, and other [times], not so clearly. Sometimes I think the construction of this character helps me to cope with fame.

Am I right in assuming there's a lot of humor in this character — the intensely angry, somewhat deranged woman?

One hundred percent. I love irony and employ it in everything I do. Humor is one of my favorite things in life, and the people I connect with are the people who understand irony. I construct a lot of material based on that energy.

I'm also making fun of that anger — the impotence that women can feel at times. When we laugh at things, that's when we really learn from them.

Your session with Argentine producer Bizarrap showcases your unique flow as a rapper. How did you develop such a distinct style?

I started writing poetry in the streets and rapping my verses. I found a Feng Shui in there, like a home. It was a difficult time in my life, and rapping helped me feel good about myself.

I had already performed live as a singer, but I gained notoriety when I started rapping. I fell in love with the genre and studied it deeply, because I didn't grow up with it. I owe rap a lot. It helped me in building a significant portion of my career.

Your accent is unusual when you rap. You could be from any Latin American country.

I looked for a style, and it emerged on its own. I'm crazy about the beauty and musicality of accents. The way you can pronounce a consonant, or use local slang.

Growing up surrounded by people from so many different places turned me into a bit of a chameleon. Traversing different phonetic soundscapes is a lot of fun.

Being nominated for a GRAMMY is a special honor. How do you feel about it?

I'm still in complete disbelief. I don't think of myself on that level. Not at all. Imagine, then, how grateful I feel about this opportunity.

I think this nomination is due to all the hard work I invested on Calambre — so much hope and illusion. That energy probably transcends the borders of understanding. The fact that my music evokes a reaction in people is the biggest reward.

In the end, what moves me about this ritual is the acknowledgment of the people who love and understand music. I cross my fingers that it won't be my last nomination. I will work hard so that I can revisit the experience, because it is very special to encounter the artists that you can meet in these events — to observe the workings of this complex universe, filled by people who pour so much love into music.

I still see it as a fantasy, though. I'm not sure how I would process the experience if I happened to win. I'd probably spend many years in shock until I finally digested it.

Was there a specific moment when you realized that you were becoming wildly successful?

It happens on a constant basis. When I started to rap, and suddenly I was playing in front of 400 people, it seemed unreal. Then I make an album, I win a Latin GRAMMY, and find myself performing [at] huge venues with thousands of people. It still seems unreal to me.

I prefer to react in a permanent state of surprise, because otherwise everything would be difficult. I've always chosen to follow the will of my destiny, what the world itself dictates that I should do next, giving everything I have in the situations suggested by life.

My responsibility as a communicator has now increased. You grow and become more conscious. A process that never ceases to surprise — it's the magic of continuing to grow and learn.

How has your family reacted to the commotion of global stardom?

I've been working on my career for so many years, that fortunately my intimate circle had plenty of time to grow with me, step by step. They have managed to digest the constant exposure quite well.

They miss me a lot and worry about me, because they see that I'm working so hard. But I'm still the same, and they haven't changed either. They always believed in me, and that provided a big push forward.

How do you approach performing at a huge festival like Coachella — knowing that part of the audience may not be familiar with your work?

Every time I have to face an audience that may not know about me is a challenge that I face with good humor. I'm eager to show them the best of me.

I'm going to set the stage on fire, no matter where in the world I happen to be. Also showing respect for the festival, which is legendary. I see it as a great opportunity. Here I am, ready to conquer some hearts.

Your videos singing a cappella as a teenager are still on your YouTube channel. Most artists would have removed those early steps.

Leaving those videos was a decision I took a long time ago, in order to share my evolution with people. I'm proud that I started from nothing. It's good to show proof that anyone can play with their destiny and make their dreams come true.

It gives me a feeling of tenderness, watching that person that I used to be, as she imagines that people are actually listening to her. And in the end, they did listen.

Meet The First-Time GRAMMY Nominee: How C. Tangana Used His 'Own Interpretation Of Life' To Create 'El Madrileño,' An Album That Crosses Genres & Cultures

Coi Leray

interview

Meet The First-Time GRAMMY Nominee: Coi Leray On Why Breakthrough "Players" Was Just The "Icing On The Cake" For Her Multifaceted Career

With two GRAMMY nominations in two different Categories at the 2024 GRAMMYs, Coi Leray is already proving to be a versatile artist. But as she promises, she's building a brand much bigger than her music.

GRAMMYs/Jan 24, 2024 - 03:00 pm

Even after a flight and an hours-long photo shoot, Coi Leray exudes brightness and warmth as she discusses her monumental year. She carries a vibrant energy that matches her music — all of which is reminiscent of hip-hop's beginnings and bright future

Leray brought that vitality to "A GRAMMY to 50 Years of Hip Hop," where she held her own among genre legends with a dynamic performance of her smash hit, "Players." Exactly one month prior to the Dec. 10 event, Leray added another milestone to her booming career: her first GRAMMY nominations.

"Players" earned Leray a nod for Best Rap Performance at the 2024 GRAMMYs, where she's also nominated in the new Best Pop Dance Recording Category, for her collaboration with David Guetta and Anne-Marie, "Baby Don't Hurt Me."

"One of the biggest things and accomplishments for me as a artist is for people to know me and admire my versatility," Coi told the Recording Academy. "To be nominated for two of my voices — my melodic, my rap, my singing — it's a dream come true. I wouldn't want it no other way." 

Her versatility expands outside of her music, too. From her signature braided hairstyle to launching her own beauty and haircare products, the New Jersey-raised rapper is also building a name for herself in the fashion and beauty industries. What's more, Leray has entered the philanthropic space as well, with plans to launch her mental-health-focused Camp Courage World Foundation later this year. 

Even just a few years into her career, Leray is steadfast in leaving a multi-faceted legacy for herself — one that takes inspiration from icons like Beyoncé and J.Lo, but feels uniquely hers. And while she sees herself in every business venture, the rapper vows for one thing to remain true: she'll always be having fun. 

Ahead of the 2024 GRAMMYs, Leray sat down with GRAMMY.com to discuss what she learned in 2023 — and how her breakthrough year was the perfect setup for a long career. 

Congratulations on a wonderful year — from receiving your first GRAMMY nominations for "Players" and "Baby Don't Hurt Me" to opening up for Beyoncé at the Renaissance World Tour in Los Angeles. How would you describe 2023 for you?

This year was the icing on the cake to what my future entails. You know with "Players" being nonstop on the radio, getting nominated to all these big award shows, performing on Beyoncé's stage, and getting a written letter from Beyoncé. 

She told me that she's been watching me grow. It shows how hard I have been working. Most importantly, it shows them what to look forward to in the future. I feel like I'm one of those artists that is going to be here for a very, very long time.

As you described, "Players" has maintained a chart-topping position since its release. The single has a sweeter meaning to it because you are paying homage to the rappers, such as The Grandmaster Flash & The Furious Five, who have come before you.  The group has even publicly thanked you for re-introducing them to the younger generation. 

I wanted to ask about your decision to pay homage to them, because we exist in an era where a majority of songs have samples, but few artists go out of their way to pay respect to the pioneering artists.

I feel like it is my job to educate the youth as much as possible.

I'll be 27 in May. As I get older, I remember when I was 16, 13, 10, 18, 21. Everything that you hear now is inspired by so many great artists, such as Busta Rhymes and The Grandmaster Flash & The Furious Five; those icons in hip-hop made a huge statement. What's derived from Busta's creativity, his flows, his music videos and everything — a lot of kids have to understand the music they hear today and the videos they see are inspired by him and that's where it came from.

I remember the moment where I sat down and listened to Sade. She has one of the most beautiful tones in the music industry, and one of my biggest inspirations. When I go to the studio, I try to master my tone, my melodies, and my voice.  Sade helped me grow, and [I] realize how big she is to hip-hop, the industry, and music in general.

All the icons study music. The way in which you spoke about developing your melodies and voice speaks to that, and shows your dedication to the craft. Another icon that you have spoken of in high regard and worked with is Pharrell Williams. 

He's not only an icon in music, but fashion as well. You sat front row at his debut collection for Louis Vuittion and have become a regular attendee for other notable luxury fashion houses. Are you carving out your own path as an entertainer who has one foot in music and the other in fashion?

I have always been into fashion. I have been building my brand. To me, it's bigger than being an artist. It helps me build my brand. 

I've been building my relationship with YSL. When I landed my Fendi by Marc Jacobs campaign, I was on the frontpage of Fendi's website, alongside Kendall Jenner. I have done Fashion weeks and been dressed by amazing designers, like Jeremy Scott at Moschino, Alexander Wang, AREA, Diesel, and more.

As I continue to elevate and and my music continues to grow, "TWINNEM" ended up on the charts, the success of "Players" and to land with Pharrell, then sit front row at Louis Vuitton; it just shows how much I have been progressing. 

It's also a reminder that through all the hate and negativity that I am going through, even my personal tribulations, it's those moments that make me realize, "Yo! You are a star!" and this is happening in real life. Whether it's next week, next month, you're elevating.

The weekend where I sat front row at Louis Vuitton, I was in the studio with Pharrell. We made four records. I learned so much in my 24 hours with him. I built the most amazing relationship. Pharrell is a mastermind not only when it comes to not only fashion, but when it comes to music. 

2024 GRAMMYs: Meet The Nominees

In previous interviews, you referred to yourself as a "walking brand." As of late, you have garnered partnerships with brands such as Yves Saint Laurent, Tommy Hilfiger, Ray-Ban, and more. In your interview with Angie Martinez, you mentioned the possibility of a haircare line. I would like to hear more about the business components of your brand and how you are building an empire, adjacent to the music industry?

I have always had braids since I was a kid. When I did my first song, "Huddy," and throughout the beginning of my career, I always wore braids. I always had my baby hairs out.

It was important to me when I signed my deal to make sure that I'm good in the long run. So I sat down and thought about, what is going to help me be a better person? 

Create longevity. Create an asset. 

As much as I did my baby hairs, I ended up inventing a baby hair brush. I'm just getting my first mold. It's been a process because I want this brush to be perfect, and it's crazy because once it's complete, I want to go add something else. It's a learning process, and it feels so good to be able to financially invest into myself, grow my brand, continue to learn, have errors, make mistakes at this age and in my career.

I got my first top 10, but I never got a top five. I'm aiming bigger and everything is on God's timing. With my branding, my music and my YouTube series, "Cooking with Coi Leray," my skincare products, and my nail line products that's coming, it's all going to come in perfect timing because everything's on God's timing.

It brings me joy to hear a young woman artist, especially a Black woman, discuss their plans on building their legacy and ensuring longevity for the duration of their career. I saw this in your decision to have Trendsetter Studios, your creative agency, direct the music video for "Players." Could you walk me through the decision making process to start your agency?

I started Trendsetter Studios because I have always been into content. I've always been the creator behind everything I do. They say that I'm big on TikTok and a lot of these platforms, which I am, and I take pride in it because I'm good at what I do.

I'm great at making content. I'm great in front of the camera. I love the camera. When I signed my deal, I invested in a lot of equipment because I knew this is something. When I want to do a video, I want to be able to just grab the camera whenever I want to. Be able to create my own thing.

There's so many music videos up that Trendsetter Studios produced. I'm very grateful for my team. We're still learning. We're still growing. 

It's still in development. The goal and the key is longevity, having access and being able to build, do what you want, when you want, and how you want it.

**When you look at the projects you have worked on in 2023, such as "Self-Love" on  Spiderman: Across The Spider-Verse soundtrack and your sophomore album, Coi. What are some lessons that you've learned from those projects that you're going to apply in 2024?**

I learned to have fun. This [past] year, I kind of got wrapped up in it. It's hard to not get wrapped up in the political stuff or the numbers or the fans. I don't pay attention to the negative comments and stuff like that. But, it was at a point where I was paying attention to what someone else wanted versus myself.

I realized, in 2024, I'm only catering to what I want to do. I'm going to live in my truth. I'm going to keep growing as a young lady, as a young woman. Do what I want to do, and keep making great music, and just have fun, not get too wrapped up in the other stuff.

I want to have fun. Life is about having fun, and I'm at an age where I need to have fun. In 2024, we're having fun, and I feel like everybody's gonna feel that in my music, in my videos, in my vlogs, and whatever it is I'm doing, they're gonna feel that energy, and I'm gonna make sure of that, because that's the goal.

It seems to be a trend that icons release self-titled albums. 2023 was the 10-year anniversary of Beyoncé's self-titled album. When you look back at Coi, an album that will always be synonymous with you, where do you place that album in your legacy as an artist? 

It's gonna be here forever. It's gonna be one of those records where people are gonna go back and they're going to be like "Yo, what the hell?!"and I know that because it's such an amazing body of work. 

I write through experience, so as I go through new experiences, as I learn new things in the studio or work with more amazing creatives — creatives in all aspects, whether they're producers, engineers, songwriters, videographers, directors, creative directors, labels. As I'm working with all those people. I'm learning and every single time I just end up scoring better.

My next body of work is always my best body of work, but that doesn't mean take away the greatness from that work. It just means that I've been elevating in every single way. Coi is one of those projects where I elevated it, it has amazing music just like Trendsetter.

The more I create and the bigger I get, the more people will go back, listen, and really appreciate the body of work for what it is.  

You have not only achieved success domestically, but internationally with high placements on the Global and K-Pop charts, as well as participating in Paris and Milan fashion weeks. You have crossed over to being a well-known performer across the world. You're a girl from Jersey who has received global recognition. How does that feel for you? 

Recognition is dope. When you go over to places like Australia and Paris, they treat you like a major star. The love over there is immaculate. I get really inspired overseas. There's so many great things.

For example, Paris has so many great music video directors. Their music videos are insane. I had to go out there to really understand that.

It made me want to be the voice that when I come to America, "I'm like, I want to use more videographers so people can see how amazing they are too." It's a blessing to be able to travel.

You mentioned a desire to work with music video directors in Paris and abroad. You have already worked with international talents such as David Guetta and TOMORROW X TOGETHER. It seems you are pivoting yourself as an entertainer who uses music to bridge the gap between these cultures. 

Well, David Guetta is an incredible artist.

He is a mastermind when it comes to the studio, and I want to continue to work with David. We have an incredible relationship, and amazing chemistry in the studio. He's one of the first DJs to bring hip-hop and EDM together. That's another life experience for me that I'm going to remember forever.

You know, being a young Black queen in the music industry and being able to have so much versatility, it allows me to collaborate with so many great artists. David Guetta, he's a mastermind. That's another way to educate the young kids on David Guetta too. I know he's already a major, but they don't know the history.

Some people might not know the history, and I feel like it's important. David Guetta getting nominated with me — I'm getting nominated with my rap song and the pop electronic recording record. It's just a dream come true, I'm telling you. 

**In your music video for "Wasted" with Taylor Hill from Blue Moon, you showed a side of you that is different from your previous works. The video displayed a tender and vulnerable side of you. Can we expect to see more of that from you in 2024?** 

I can admit that I haven't done my best at showing that side. I was under my rock a little bit, but I promised to myself that in 2024 I am going to show more of my process, bring people into my world, my fans, and I think I owe it to my fans 1000%. I think that they want to know Coi Leray outside of Instagram, The Shade Room, social media, and blogs.

I want them to also understand who I am as a woman, as a person. Music is important, but relationships are important. Just as much to me, and I admire that.

Read More: Women In Hip-Hop: 7 Trailblazers Whose Behind-The-Scenes Efforts Define The Culture

Icons not only inspire us through music, but the way they invest in their community. In 2023, you organized a Thanksgiving Giveback in your hometown. What led you to start doing philanthropy efforts? I think people will always want to root for the girl who made it big and paid it forward.

That's why I started my Camp Courage World Foundation. I'm super excited to launch that at the top of 2024.

It's something I've wanted to do for a long time. I finally thought of an amazing name for it and I'm excited. We're focusing on mental health because I feel like that's something that I've dealt with my entire life, my childhood, growing up and now, and there's so many things that I do that I'm pretty sure that these girls would want to know and learn.

For example, just reading books and waking up every day, praying, finding my spirituality and sticking through it, staying consistent, going to church, even if they're not physical, online every Sunday, speaking to my pastors, my life coach, getting therapists, whatever it is that's going to make me better, that doesn't have me relate to anything that can self harm myself mentally, physically, financially, emotionally.

I'm excited for that launch because that's also going to be the next step in a big part of my career that I feel is one of the most important things. 

Having major records is cute. That's fire. Everybody wants a number one record, but with that number one record, you want to be able to give back and inspire because, at that point, what are you doing it for?

Since your debut, conversations about your body, your image, and your contributions to hip-hop have been a point of contention in the cultural zeitgeist. It seems you have decided to take control of the narrative in the media and the press. Whether it is through the development of your brands or the creation of your talent agency, do you feel as if you are on a path of reclamation? 

I'm taking control of it. I should be able to tell it. It's my life.  

I was sitting down talking to my people. I had told them. I said, "Yo. 2024. The future is so bright that the only thing that can stop me is me."

A lot of people don't know what I go through outside of this stuff. I go through a lot, you know what I mean? But going through what I went through, it taught me a lot about myself. 

I realized this year was all about self-awareness, and it prepped me for 2024. Like I said, I'm the only one that can get in my way. 

It's about just staying focused, staying level-headed, staying consistent. And staying prayed up. 

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GRAMMY nominee Coco Jones
Coco Jones

Photo: Courtesy Coco Jones

interview

Meet The First-Time GRAMMY Nominee: Coco Jones On Her Breakthrough Year, Turning Rejection Into Purpose & Learning From Babyface

Coco Jones is nominated across five categories at the 2024 GRAMMYs, including Best New Artist and Best R&B Album for her EP, 'What I Didn't Tell You.' The first-time nominee discussed her hit, "ICU," working with legends and the power of representation.

GRAMMYs/Jan 8, 2024 - 02:23 pm

Coco Jones is feeling more inspired than ever following a year of exciting surprises and breakthroughs. In 2023, the 25-year-old budding star celebrated her first Billboard Hot 100 entry thanks to her platinum-selling "ICU" single, embarked on her first headlining tour, and earned her first GRAMMY nominations.

"Being a GRAMMY-nominated artist changes everything. It's such a different creative mindset when the world says, 'You're good, we like what you do,'" Jones tells GRAMMY.com. "It's like a gold star. It makes you want to work harder, it makes you wanna continue to impress, and it makes you impressed with yourself, too."

Jones is nominated across five categories at the 2024 GRAMMYs: Her 2022 EP What I Didn't Tell You is up for Best R&B Album and its "ICU" will compete for Best R&B Performance and Best R&B Song. Her feature on Babyface's "Simple" has received a nod for Best Traditional R&B Performance. Jones is also up for the coveted golden gramophone for Best New Artist.

In recent years, her vocal prowess has received praise from SZA, Janet Jackson, and Beyoncé, but anyone who's even remotely familiar with Jones' story knows that her newfound success is anything but overnight. Jones first found success at age 14, when she starred in the 2012 Disney movie musical Let It Shine. The Tennessee native faced colorism early on, which she addressed in a 2020 YouTube video that went viral.

"I always wanted that representation that my dreams were possible growing up," she shares. "I definitely was not based in reality of what the entertainment industry is. It's tough and it's challenging and sometimes it isn't fair and that is not what I was prepared for as a kid."

During the pandemic, Jones secured a spot in "Bel-Air" (Peacock's reimagining of "The Fresh Prince of Bel-Air") as the spoiled yet beloved Hilary Banks, but she never let go of her love of  music. Following her 2014 departure from Hollywood Records, Jones released music independently, including the ominous "Hollyweird" and "Depressed"; when Def Jam approached her in the summer of 2021, she was ready for her close-up.

Fast forward to present, and Jones is gearing up for one of the most pivotal nights of her blossoming career. But perhaps the most precious thing she's collected along the way is self-assurance. "I'm learning that I have to believe in my creative choices and that I shouldn't second guess what I feel because it does well," she says with a laugh.

Of her recent success, Jones says the back-to-back accolades shocked her, but like a true artist, she's already thinking ahead and manifesting an exciting first for 2024: "I want my debut album to hit No. 1 on the Billboard 200 chart."

Ahead of the 2024 GRAMMYs, Jones discusses the power of representation for dark-skinned Black women, why her mother is her biggest inspiration, and how joining forces with Babyface created momentum in her career.

This interview has been condensed and edited for clarity.

After finding out that you received five GRAMMY nominations, you posted an Instagram video showing you and your mother reveling in the excitement of it all. Tell me more about that moment and your mother's role in this journey.

I'm one of four children and my mom owned multiple businesses, but she made us all feel loved and supported while also being a boss. Watching her navigate the entertainment industry — which she had no prior experience with — was very inspiring. She took every challenge head-on and still managed to make time with all of her kids. 

She's always been a visionary, so I think for her, it's like, This is exactly what we worked for. The end goal is to be award-winning, to be show-stopping, to be classic, to be timeless. That's what she saw for me even when I was a little girl on stage singing Aretha Franklin.

There were times when it was hard for me to see what she saw in me, especially when you're dealing with the rejection that is the music industry. But she always knows the right thing to say to keep me going and to keep my faith. So, when it wasn't like how it is now, she was the entire team. She did anything she could to help me progress.

You retweeted a meet-and-greet with a fan, who donned your merch from 2018, which seemed to take you by surprise. It seems like your 2023 breakthrough was a win for not just yourself, but for those early supporters as well.

I would definitely say it's a win for my fans and my supporters, but also for young Black women who look like me and have big dreams and just want to see what they are dreaming about is possible. I know that I inspire so many young Black women — they tell me almost every day that seeing me win helps them believe in themselves winning.

My goal is to continue to break those barriers down for young Black women so that it's not such a surprise when we succeed.

In a 2022 interview, you said you wanted to experience the highs of being an entertainer and being on stage "even if it meant a lot of lows." Many creatives feel that way. Do you have any advice for struggling artists who feel like no one's paying attention?

You can make it this thing where you feel like you're running out of time, or you can make it feel like you're adjusting to time. Time is whatever you decide it is.

There were so many obstacles I didn't understand, but hindsight is 20/20. I needed the lessons that I learned, I needed the self-reliance, I needed the optimism and the faith. So, I think it was all very growing but still tough not knowing what was going to happen, not knowing if I was going to have that life-changing job, that life-changing song. 

I'm just grateful to God for protecting me through all the confusion and for not giving up. I had enough support around me and enough doors to open even though they felt far and few between to keep me sustained and pursuing this dream, even though I was pursuing it without any guarantees.

What I Didn't Tell You isn't the first EP you released, but it's the one that made you a first-time GRAMMY nominee. What was different this time around?

I was very supported; when Def Jam approached me, they seemed so understanding of my vision that I couldn't help but feel like we were already a team. They helped me put the pieces together. Before this, I was just on my own or it was me and my mom, so I felt more supported with this EP release. My label understands me and what I want to be, and there's no pushback against who I am and what I can naturally do. It's all about enhancing. 

As part of R&B's new class, what do you want to bring to the genre?

More uptempo! I want to be able to sing my heart out but make a bop that you wanna dance to. I love how Whitney Houston would do that with some of her songs like "I'm Your Baby Tonight" and "How Will I Know."

Your breakthrough single, "ICU," is up for Best R&B Song, but what lesser-known song off What I Didn't Tell You (Deluxe) would you nominate in the same category if you could?

"Fallin'" because it's a sensual song, and I feel like it sits in a really cool, pretty place in my voice. It also tells a good story of the chaos that my life is while also starting to fall for somebody.

In 2022, you joined forces with R&B legend Babyface for his collaborative Girls Night Out project. Your "Simple" duet with him is nominated for Best Traditional R&B Performance. Do you think collaborating with Babyface acted as a precursor for the incredible year you had?

When I learned Babyface wanted me on his album, I was beside myself. He was really one of the first legends to give me that stamp of approval. I definitely think the recognition I got from him was like a turning point in what was next for my life. The world started to notice around that time. 

When I interviewed Babyface soon after the release of Girls Night Out, he talked about doing his homework to better understand the differences in today's R&B. That was surprising to hear, because he's clearly an expert at writing hit songs but not above learning from others. What did you learn from his mentorship?

I just learned that you can be a legend and you can still be open to ideas, open to new talents, and open to suggestions. Just stay open to what’s new, who's new, and why they're doing well, and that's what will keep you legendary. 

I'm a big fan of studying music, so I will continue to be a student. Creating music and studying music are two different things to me. I study it and then I feel creative, so I think it's about separating them because sometimes if you're creating while studying, you just end up repeating exactly what somebody's doing and that doesn't feel authentic. It's more about getting inspired and then creating.

My love for music and being a creative is what keeps me going because it's not always fun, it's not always easy. Sometimes it's about business, sometimes it's about pushing past your exhaustion. I don't think I would do that, not for this long, if I didn't love the payoff of being a creative. 

How will you celebrate if you win a GRAMMY?

I haven't thought about how I'm gonna celebrate. I think my favorite type of celebrations are intimate. They're with people who are in the mud with me — my family, my team. I would probably just want to have a great dinner and think about how far we've come and what's next.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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5 Essential Bizarrap Sessions with Peso Pluma
Bizarrap, left, with Peso Pluma

Photo: Pipe Ordoñez

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5 Essential Bizarrap Sessions: BZRP Music Videos With Shakira, Arcángel, Nathy Peluso & More

BZRP Music Sessions are anticipated on a global scale, dropping unexpectedly every few months. After listening to Bizarrap's most recent session, an urbano track with Peso Pluma, read on for five of his most exciting releases.

GRAMMYs/Jun 2, 2023 - 02:55 pm

From a home studio in the suburbs of Buenos Aires, a young Argentine producer nicknamed Bizarrap has spent the past couple of years transforming the landscape of Latin music. Biza not only innovates the sound itself with a playful combination of trap, EDM and cinematic moods, but also the way songs are presented, consumed and dissected among his millions of social media fans.

His BZRP Music Sessions on YouTube drop unexpectedly every couple of months (he began the series in 2019, and is currently on No. 56) are followed and anticipated on a global scale. Each session features a new guest on vocals — most of them rappers. Biza provides the backing track, and the guest does the rest. The videos follow the same setup: a Spartan home studio, with Biza in the producer’s chair, arms flailing, while the guests stand in front of the mic, looking directly into the cameras documenting the performance. The visual aspect is so closely associated with Bizarrap’s mystique, that the set has been duplicated in every minute detail whenever the sessions take place outside Argentina.

Gonzalo Julián Conde will be 25 in August, and Time magazine recently selected him as one of its Next Generation Leaders. He continues to stir things up on session No. 55: his first foray outside the urbano genre, a música mexicana track with emerging star Peso Pluma. Recently, he collaborated with GRAMMY nominee Rauw Ajeandro for session No. 56.

Here are five key sessions from the past four years that sum up the Bizarrap phenomenon. 

Session No. 36: Nathy Peluso (2020)

The first session to generate more than 300 million YouTube views, Bizarrap’s collaboration with fellow Argentine Nathy Peluso found the producer face to face with an artist as formidable as she is multi-faceted. Based in Spain, Peluso began her career as a rapper and evolved into an eclectic singer/songwriter who can ignite the dance floor with her authentic salsa jams, then move you to the core with an organic ballad about missing Buenos Aires. 

Peluso’s hip-hop roots are deep, and this session brims with her demented sense of humor, the use of syllables as a powerful rhythmic device, and her subtly menacing, rapper fatale persona. Biza spices up the track with hypnotic electro beats, then autotunes the chorus to brilliant effect. 

Session No. 53: Shakira (2023)

In strict musical terms, Biza’s tandem with Colombian diva Shakira treads similar ground than some of his previous sessions. But this is much more than just a song. A vitriolic revenge fest against Shakira’s former husband — soccer star Gerard Piqué — the track reveals the singer as a vulnerable, yet empowered human being. It connected with the zeitgeist of 2023 and became a cultural phenomenon. 

Followers of Shakira’s personal life have savored the many subtle and not-so-subtle digs and references, some of which are notoriously mordant (the way in which she sings "clara-mente" in reference to Clara, Piqué’s current girlfriend, is delightful).

Session No. 51: Villano Antillano (2022)

In interviews, Bizarrap has affirmed his intention to never censor guests in any way — they can do and say whatever they please. Inviting transfeminist Puerto Rican rapper Villano Antillano was a nod to inclusivity, and gave Villano a much deserved global platform for her dazzling skills. 

Her rhymes are brilliant, quoting Rihanna, literary vampires, the cast of Friends and Chilean poet Gabriela Mistral. Biza is in high form, peppering the backing track with flashy touches of EDM and screeching the beat to a halt in the bridge. Don’t miss the colorful portable fan that appears in Villano’s right hand at the 2:11 mark — her playful smile and eye batting are priceless.

Session No. 54: Arcángel (2023)

Strangely enough, Biza’s collaboration with iconic rapper Arcángel boasts a relatively anemic (for Biza, anyway) 75 million views. A pity, because it’s one of the wittiest Latin tracks of the decade. 

The pair had already collaborated with Argentine trapero Duki on "Bottas," a vertigo-inducing track off Arcángel’s 2022 album Sr. Santos. The rapper makes a hilarious reference to that previous outing, and imitates Biza’s South American accent. The rhymes are inventive throughout, with nods to pot, Argentine soccer players, Roman gladiators and something about straightening out the Tower of Pisa. 

Biza’s ominous, sustained synth notes complement the MC’s high-pitched flow, and Arcángel hams it up for the camera.

Session No. 39: Snow Tha Product (2021)

If there’s one session that showcases Biza’s framework as a space where artists can let their virtuoso tendencies soar, this is it. Born in San Jose, California, Mexican American rapper Snow Tha Product was already known in the Latin hip-hop community for her formidable flow. Biza’s session allowed her to elevate her skills to an almost surreal level. 

Everything here is calibrated to perfection, from Snow’s speed, Spanglish rimas and stage presence to the producer’s raw bass lines and EDM climax. Following the track’s viral success — 220 million views and counting — the rapper posted a pinned message on Biza’s YouTube page expressing her amazement and gratitude.

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