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Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

Lil Nas X

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Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

"We get 10 to 15 inquiries a day from artists and labels wanting to pay us to use their song," Devain Doolaramani, who manages over 20 TikTok users, recently told Rolling Stone

GRAMMYs/Aug 27, 2019 - 01:22 am

Whether or not you've ever downloaded the app, it's likely you've been hearing about TikTok more and more this year. Though it may be most popular among teens and pre-teens, the short-form video app is not one to brush off as a mindless youth trend. Its users upload 15-second videos set to music (denoted in text at the bottom of the clip) onto the platform, offering the chance for both the uploader and the artist of the song to gain viral fame. And while striving for your moment—however brief—in the spotlight is nothing new, teens' obsession with the year-old app is already making waves in the music industry.

Last month, 20-year-old Lil Nas X broke records as his viral Billy Ray Cyrus-assisted "Old Town Road" took the longest run ever at No. 1 on Billboard's Hot 100, holding its reign on the all-genre chart for 17 weeks in a row. Back in February, the then-unknown rapper, two months after self-releasing the original version of the country-trap song, uploaded it to TikTok along with a "challenge": to change into Western garb before the drop. The song went viral on the app as users like Michael Pelchat, a.k.a. NiceMichael, added their own versions. A month later, Lil Nas X signed to Colombia Records and in April they released the record-breaking remix.

Lil Nas X is not the only notable artist to effectively harness the power of TikTok. Lizzo joined the platform in June and offered the #DNATest challenge, featuring her 2017 bop "Truth Hurts"—she opens the song with "I just took a DNA test, turns out I'm 100% that bitch." This month, the two-year-old song became her first top 10 track on the Hot 100, hitting No. 4 on Aug. 10. "Juice," from her latest LP Cuz I Love You, is her only other song to date to make the all-genre chart, reaching No. 9. The newfound viral moment of "Truth Hurts," similar to that of Lil Nas X, led Lizzo to release a new remix, featuring DaBaby.

A recent Rolling Stone feature examining the app's rapid growth and impact on the music industry highlights the move for labels and artists to push their music on the platform. "We get 10 to 15 inquiries a day from artists and labels wanting to pay us to use their song," Devain Doolaramani, who manages over 20 TikTok users, recently told the outlet. The article explains that the Chinese company Bytedance purchased the lip sync video app Musical.ly in late 2017, and, in August 2018, shut it down and migrated its user base to the new TikTok, giving it a starting point of 500 million monthly global users.

Speaking to both active uploaders and people who support its uploaders, like Doolaramani, Rolling Stone found that the algorithm better supports the chance for 15 seconds of fame, as it "is constantly searching for new clips, rather than just pushing out the latest videos from already popular users." The algorithm also seems to push videos and challenges—and their featured songs—that are already doing well to the next level. Doolaramani noticed that songs featured in around 3,000–5,000 videos seem to get more a bigger boost once they reach that point.

The platform even offers "creator partner managers" for popular users invited into their Creators Program. Pelchat, whose profile says he has over 922,400 fans, is part of the program. As he told Rolling Stone, his manager can help push his videos with lower views to the next level.

"Within the hour, [the video] had 80,000 more likes than what it had before. They have some magical button that they can press and just promote [a video] to the world," Pelchat said, when describing what happens after he reaches out about a video. He added that managers "have a very key part in pushing what [TikTok] wants to do."

Yet, while record labels are currently paying popular TikTok-ers to promote their songs, they could require the platform to pay for the rights to use their music in the future. The article points to a recent Bloomberg report that Universal, Sony and Warner are all renegotiating their existing deals, which expire soon, with the platform.

While it's not clear exactly what the future of TikTok will look like, it is clear that the way young people consume music is ever-changing, and the short-form video app is a major part of that.

Watch: Lizzo & Missy Elliott Turn Up The "Tempo" In Brand-New Video

15 Must-Hear Albums This July: Taylor Swift, Dominic Fike, Post Malone, NCT Dream & More
(L-R, clockwise): Stevie Nicks, Jennifer Lopez, Taylor Swift, Josh Kiszka of Greta Van Fleet, Post Malone, Pitbull, NCT Dream

Photo: Erika Goldring/WireImage, Daniele Venturelli/Daniele Venturelli/Getty Images for Luisaviaroma, Scott Legato/TAS23/Getty Images for TAS Rights Management, Astrida Valigorsky/Getty Images, Don Arnold/WireImage, Alexander Tamargo/Getty Images for Atlantis Paradise Island, Chung Sung-Jun/Getty Images

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15 Must-Hear Albums This July: Taylor Swift, Dominic Fike, Post Malone, NCT Dream & More

From the highly anticipated 'Barbie' soundtrack to a celebration of Joni Mitchell's iconic Newport Folk Festival return, check out 15 albums dropping this July.

GRAMMYs/Jul 3, 2023 - 04:05 pm

The first half of 2023 is already behind us, but July gives us much to look forward to. The warm sun, tours and festivals abound, and a heap of exciting releases — from Colter Wall's country music to NCT DREAM's K-pop — will surely make this season even more special.

We start it off with Taylor Swift and her third re-recorded album, Speak Now (Taylor's Version) on July 7, the same day Pitbull returns with his twelfth studio album, Trackhouse. Post Malone will deliver his fourth LP, AUSTIN, and Blur returns with their first album in eight years. And for the classic music lovers, folk legend Joni Mitchell will release At Newport — a recording of her first live performance since 2015 — and rock maven Stevie Nicks will drop her Complete Studio Albums & Rarities box set.

To welcome the latter half of a year filled with great music so far, GRAMMY.com offers a guide to the 15 must-hear albums dropping July 2023.

Taylor Swift, Speak Now (Taylor's Version)

Release date: July 7

Taylor Swift fans are used to gathering clues and solving puzzles about the singer's intricate, ever-expanding discography. Therefore, in her hometown of Nashville concert last May, when she announced that Speak Now (Taylor's Version) would come out on July 7, it was not much of a surprise to the audience, but rather a gratifying confirmation that they had followed the right steps.

"It's my love language with you. I plot. I scheme. I plan. And then I get to tell you about it," Swift told them after breaking the news. "I think, rather than me speaking about it ... I'd rather just show you," she added, before performing an acoustic version of Speak Now's single, "Sparks Fly." 

Shortly after, she took it to Instagram to share that "the songs that came from this time in my life were marked by their brutal honesty, unfiltered diaristic confessions and wild wistfulness. I love this album because it tells a tale of growing up, flailing, flying and crashing … and living to speak about it."

Speak Now (Taylor's Version) is Swift's third re-recorded album, following 2021's Red (Taylor's Version). It will feature 22 tracks, including six unreleased "From the Vault" songs and features with Paramore's Hayley Williams and Fall Out Boy. "Since Speak Now was all about my songwriting, I decided to go to the artists who I feel influenced me most powerfully as a lyricist at that time and ask them to sing on the album," she shared on Twitter. Swift is currently touring the U.S. with her acclaimed The Eras Tour, which will hit Latin America, Asia, Australia, UK, and Europe through August 2024.

ANOHNI and the Johnsons, My Back Was a Bridge For You To Cross

Release date: July 7

"I want the record to be useful," said ANOHNI about her upcoming sixth studio album, My Back Was A Bridge For You To Cross. The English singer says she learned with her previous LP, 2016's HOPELESSNESS, that she "can provide a soundtrack that might fortify people in their work, in their activism, in their dreaming and decision-making," therefore aiming to make use of her talents to further help and inspire people.

Through 10 tracks that blend American soul, British folk, and experimental music, ANOHNI weaves her storytelling on inequality, alienation, privilege, and several other themes. According to a statement, the creative process was "painstaking, yet also inspired, joyful, and intimate, a renewal and a renaming of her response to the world as she sees it."

My Back Was A Bridge For You To Cross "demonstrates music's unique capacity to bring harmony to competing, sometimes contradictory, elements" — qualities that can be observed in the album's contemplative pre-releases "It Must Change" and "Sliver Of Ice."

Pitbull, Trackhouse

Release date: July 7

GRAMMY-winning singer/rapper Pitbull has recently broadened his reach into an unexpected field: stock cars. Together with Trackhouse Entertainment Group founder Justin Marks, he formed Trackhouse Racing in 2021, an organization and team that participates in the NASCAR Cup Series.

Now, to unite both passions, the Miami-born singer is releasing Trackhouse, his twelfth studio album and first release since 2019's Libertad 548. "In no way, shape, or form is this some kind of publicity stunt," said Mr. Worldwide of the upcoming album during a teleconference in April. "This is real. This is all about our stories coming together, and that's why the fans love it. […] This right here is about making history, it's generational, it's about creating a legacy."

Preceded by singles "Me Pone Mal" with Omar Courtz and "Jumpin" with Lil Jon, it seems that Trackhouse, despite its innovative inception, will continue to further Pitbull's famed Latin pop brand. This fall, he will also join Enrique Iglesias and Ricky Martin on The Trilogy Tour across the U.S. and Canada.

Dominic Fike,  Sunburn

Release date: July 7

Multitalented singer, songwriter and actor Dominic Fike also joins the roll of summer comebacks. His second studio album, Sunburn, comes out July 7, and follows 2020's acclaimed What Could Possibly Go Wrong.

In recent years, the Florida star found great exposure after landing a role in the HBO hit series "Euphoria" as well as the upcoming A24 drama Earth Mama, which is slated to release on the same day as Sunburn. The past three years were also marked by collaborations with a handful of artists, from Justin Bieber ("Die For You") to Paul McCartney ("The Kiss of Venus") to his Euphoria co-star Zendaya on "Elliot's Song" from the show's soundtrack.

Sunburn marks Fike's joyful return to music, aiming to portray "the aching and vulnerable revelations of a young artist still growing and putting their best foot forward," according to a press release. Through 15 tracks, including singles "Dancing in the Courthouse," "Ant Pile," and "Mama's Boy," Fike will explore themes of "heartbreak and regret, addiction, sex, and jealousy." 

One week after Sunburn's arrival, Fike will embark on a tour across North America and Canada, starting July 13 in Indianapolis.

Lauren Spencer Smith, Mirror

Release date: July 14

Lauren Spencer Smith said on TikTok that she's been working on her debut album, Mirror, for years. "It has been with me through so much in my life, the highs and the lows, and it means more to me than I can put into words. It tells a story of reflection, healing and growth," she added.

The 19-year-old, British-born Canadian singer is unafraid to dive deep into heartbreak and sorrow — as she displayed on her breakthrough hit "Fingers Crossed" —  but offers a way out by focusing on her growth. "I went through a hard breakup, and the album tells the story of that all, the journey of that and now being in a more happy relationship. The title comes from the one thing in my life that's seen me in every emotion through that journey — my bedroom and bathroom mirror."

Like a true Gen Zer, Smith has been teasing the 15-track collection and its upcoming world tour all over social media. On July 14, the day of the album release, she kicks off the North American leg of the tour in Chicago, before heading to the UK, Europe, Australia, and New Zealand.

Colter Wall, Little Songs

Release date: July 14

"You might not see a soul for days on them high and lonesome plains/ You got to fill the big empty with little songs," sings Colter Wall on the titular track off his fourth studio album, Little Songs. The Canadian country star says in a press release that he wrote these songs over the last three years, and that "I penned most of them from home and I think the songs reflect that."

Born and raised in the prairies of Battle Creek, Saskatchewan, Wall found inspiration in the stillness of his surroundings. With this album, he bridges "the contemporary world to the values, hardships, and celebrations of rural life" while also opening "emotional turns as mature and heartening as the resonant baritone voice writing them," according to a press release.

Little Songs is composed of 10 tracks — eight originals and two covers (Hoyt Axton's "Evangelina," and Ian Tyson's "The Coyote & The Cowboy.") He'll celebrate the album's release with a performance at Montana's Under The Big Sky festival on the weekend of the LP's arrival.

Mahalia, IRL

Release date: July 14

British singer Mahalia celebrated her 25th birthday on May 1 by announcing IRL, her sophomore album. Out July 14, the R&B star claims the album to be "a real reflection of the journeys I've had, what actually happened, and a celebration of everyone who got me there."

The 13-track collection will feature names like Stormzy and JoJo, the latter of whom appears on the single "Cheat." Before the release, Mahalia also shared "Terms and Conditions," a self-possessed track that pairs her silky voice with delightful early-aughts R&B.

"I'm so proud of this album, and so proud of how much I challenged myself to just let those stories out," she said in a statement. "We're all fixated on how we can make ourselves better but I want people to also reminisce on lovely or painful situations they've lived through and how they've helped shape the people they are now."

IRL is Mahalia's follows 2019's highly-acclaimed Love and Compromise. In support of the release, she has announced UK and Europe tour dates from October through November.

NCT DREAM, ISTJ

Release date: July 17

The Myers-Briggs Personality Test (also known as MBTI) is a current craze in South Korea, therefore, it was only a matter of time until a K-pop group applied its insights on their music. Although none of NCT DREAM's seven members has the ISTJ personality type, that's what they decided to call their upcoming third studio album, out on July 17.

The 10-track collection comes in two physical versions: Introvert and Extrovert, the first letters and main differentiators in any MBTI personality. Spearheaded by the soaring "Broken Melodies," where they display an impressive set of vocals, their comeback announcement on Twitter promises "The impact NCT DREAM will bring to the music industry."

Since September, the NCT sub-group embarked on The Dream Show 2: In A Dream World Tour, which crossed Asia, Europe, North America. The group will wrap up July with four concerts in Latin America.

Blur, The Ballad of Darren

Release date: July 21

"The older and madder we get, it becomes more essential that what we play is loaded with the right emotion and intention," said Blur's guitarist Graham Coxon in a statement about The Ballad of Darren, the band's ninth studio album set to arrive on July 21.

Maybe that explains why The Ballad is their first release in eight years, and represents "an aftershock record, reflection and comment on where we find ourselves now," according to frontman Damon Albarn. During a press conference in May, bassist Alex James reinforced the positive moment that they find themselves in, stating that "there were moments of utter joy" while recording together.

Produced by James Ford, the album contains 10 tracks, including the wistful indie rock of lead single "The Narcissist." On July 8 and 9, Blur is set to play two reunion gigs at London's Wembley Stadium, followed by a slew of festivals across Europe, Japan and South America.

Barbie: The Album

Release date: July 21

The most-awaited summer flick of 2023 also comes with a staggering soundtrack. Scored by producers Mark Ronson and Andrew Wyatt, Barbie: The Album features songs by hot stars like Dua Lipa, Lizzo, and Ice Spice, as well as some surprising additions, such as psychedelic star Tame Impala and K-pop rookie sensation Fifty Fifty.

As undecipherable and alluring as the actual movie plot, the album tracklist only increases expectations for Greta Gerwig's upcoming oeuvre. Is it all a satire? Is it a serious take on "life in plastic" and consumerism? Is it about nothing at all? You can try to find some clues through pre-release singles "Dance the Night" by Dua Lipa, "Watati" by Karol G, and "Angel" by PinkPantheress.

Greta Van Fleet, Starcatcher

Release date: July 21

Fans who attended the three final shows of Greta Van Fleet's Dreams in Gold Tour this March already got a sneak peek of the band's upcoming third studio album, Starcatcher. Among their most popular hits, the quartet played five new songs — or half of Starcatcher — including singles "Meeting the Master," "Sacred the Thread," and "Farewell for Now."

In a statement about the album, drummer Danny Wagner said that they "wanted to tell these stories to build a universe," and that they wanted to "introduce characters and motifs and these ideas that would come about here and there throughout our careers." Bassist Sam Kiszka adds: "When I imagine the world of Starcatcher, I think of the cosmos. It makes me ask a lot of questions, like 'Where did we come from?' or 'What are we doing here?' But it's also questions like, 'What is this consciousness that we have, and where did it come from?'"

Just a few days after release, Greta Van Fleet will embark on a world tour. Starting in Nashville, Tennessee on July 24, they will cross the U.S. and then head over to Europe and the UK in November.

Post Malone, AUSTIN

Release date: July 28

In a shirtless, casual Instagram Reel last May, hitmaker Post Malone announced his upcoming fourth studio album, AUSTIN, to be released on July 28. Titled after his birth name, the singer shared that "It's been some of the funnest music, some of the most challenging and rewarding music for me, at least" — a very different vibe from the more mellow, lofi sounds of 2022's Twelve Carat Toothache — and that the experience of playing the guitar on every song was "really fun."

Featuring 17 tracks (19 on the deluxe version), AUSTIN is preceded by the dreamy "Chemical" and the angsty "Mourning," and sees Malone pushing his boundaries in order to innovate on his well-established sound. The album will also be supported by a North American 24-date trek, the If Y'all Weren't Here, I'd Be Crying Tour, starting July 8 in Noblesville, Indiana and wrapping up on August 19 in San Bernardino, California.

Stevie Nicks: Complete Studio Albums & Rarities box set

Release date: July 28

To measure Stevie Nicks' contribution to music is an insurmountable task. The Fleetwood Mac singer and songwriter has composed dozens of the most influential, well-known rock classics of the past century ("Dreams," anyone?), also blooming on her own as a soloist since 1981, when she debuted with Bella Donna.

In the four decades since, seven more solo albums followed, along with a trove of rarities that rightfully deserve a moment in the spotlight. Enter: her upcoming vinyl box set, Stevie Nicks: Complete Studio Albums & Rarities. The 16xLP collection compiles all of her work so far, plus a new record with the aforementioned rarities, and is limited to 3,000 copies. It's also the first time that Trouble in Shangri-La, In Your Dreams, and Street Angel are released on vinyl. For those who can't secure the limited set, a version of Complete Studio Albums & Rarities with 10xCDs will be available digitally.

Joni Mitchell, At Newport

Release date: July 28

Last year's Newport Folk Festival in Rhode Island was one to remember. During one evening of the fest, a surprise guest graced the "Brandi Carlile and Friends" stage: it was none less than legendary folk star, Joni Mitchell. And what's more? It was her first live appearance since 2015, when she suffered a debilitating aneurysm.

During that time, the 79-year-old singer quietly held "Joni Jams" at her home in Los Angeles — inviting musicians that ranged from Elton John to Harry Styles to participate — with organizational support offered by Carlile. With Mitchell's special appearance at Newport, the coveted experience of a Joni Jam was available for thousands of fans.

This month, the release of At Newport eternalizes the headlining-making moment, bringing her talents to an even bigger audience. Among the classics in the tracklist are "Carey," "A Case of You," and "The Circle Game," proving that Mitchell is still as magical as when she stepped on the Newport Folk Festival stage for the first time, in 1969.

Jennifer Lopez, This Is Me… Now

Release date: TBD

In 2002, J.Lo was everywhere. Her relationship with actor Ben Affleck ensued heavy attention from the media, and her This Is Me… Then album — which featured hits like "Jenny from the Block" — was a commercial success, with over 300,000 first-week sales in the U.S.

How funny is it that, 20 years later, the singer and actress finds herself in a similar situation. After rekindling with Affleck in 2021, she announced the sequel to her 2002 release, This Is Me… Now, and stated in an interview with Vogue that the album represents a "culmination" of who she is.

A press release also describes This Is Me… Now as an "emotional, spiritual and psychological journey" across all that Lopez has been through in the past decades. Fans can also expect more details on the new-and-improved Bennifer, as many of the titles among its 13 tracks suggest, especially "Dear Ben Pt. II."

Although an official release date has not yet been revealed, on June 29, Lopez posted a cryptic image on social media with the caption "album delivery day" — suggesting that the highly anticipated This Is Me update may not be far away.

Everything We Know About Olivia Rodrigo's New Album 'Guts': Release Date, New Songs & More

Black Sounds Beautiful: How Lil Nas X Turned The Industry On Its Head With "Old Town Road" And Beyond
Lil Nas X at the 2020 GRAMMYs.

Photo: Steve Granitz/WireImage

video

Black Sounds Beautiful: How Lil Nas X Turned The Industry On Its Head With "Old Town Road" And Beyond

In this episode of Black Sounds Beautiful, relive Lil Nas X's massive debut, "Old Town Road," and learn how he's since been an advocate for Black and LGBTQIA+ communities through his music and his platform.

GRAMMYs/Jun 28, 2023 - 05:00 pm

Lil Nas X became a global sensation practically overnight, but it wasn't an accident.

The American singer and rapper — born Montero Lamar Hill — became fluent in music and pop culture at an early age, becoming a meme aficionado. His love for internet culture cultivated the perfect recipe for his debut single, "Old Town Road," to become one of the most viral hits in music history; the song also prompted a necessary conversation about the bounds of genre. 

"Old Town Road" rose to the top of the Billboard Hot 100 chart, and still holds the record for most time spent at No. 1 at 19 weeks. The single later helped Lil Nas X snag two GRAMMY Awards for Best Pop/Duo Group Performance and Best Music Video. (To date, he's won 2 GRAMMYs and has received 11 nominations overall.)

Aside from his immense musical talent, Lil Nas X — who came out as gay on social media during his Hot 100 reign — has been a fierce champion for LGBTQIA+ and Black communities.

"It's just acceptance of gay people. And they see that as a bad thing, like, They're trying to normalize it. You know what? Yeah. That's actually what I'm trying to do," he told GQ in 2021.

At just 24 years old, Lil Nas X has plenty more history-making and game-changing moves in store. As he revealed during his March 2023 campaign with Coach, "My next big chapter is coming."

Press play on the video above to learn more about Lil Nas X's industry-altering career, and check back to GRAMMY.com for more new episodes of Black Sounds Beautiful.

The Evolution Of The Queer Anthem: From Judy Garland To Lady Gaga & Lil Nas X

How Jax Became Pop's Funny Girl: Being A Theater Kid, Beating Cancer & Finally Expressing Herself

Photo: Braverijah Gregg

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How Jax Became Pop's Funny Girl: Being A Theater Kid, Beating Cancer & Finally Expressing Herself

Whether she's poking fun at Victoria's Secret in a hit song or creating a hilarious TikTok bit with Paris Hilton, Jax isn't just making a career out of being funny — she's living her truth.

GRAMMYs/Jun 26, 2023 - 08:39 pm

Viral TikTok stars are commonplace in pop culture today. But when Jax had a video go viral in 2020 amid the worldwide quarantine, it wasn't just another viral video — for the New Jersey-born singer, it was practically life-saving.

After years of being told she "wasn't mysterious enough" for the L.A. pop music scene, Jax decided to post a video parody of Fountains of Wayne's "Stacy's Mom." Channeling her mom's New York accent, she delivered "Stacy's Mom from Stacy's Mom's Perspective," and practically overnight, Jax realized she might actually have what it takes to make it.

"It was the dream. Finally people were like, 'Okay, you can do this for a living,'" Jax recalls. "And  I'm like, 'That rocks, thank you, because I suck at everything else.'"

Comedy has been ingrained in Jax since childhood, when she first started going to theater camp. She knew at a young age that making others laugh was her calling, and as she puts it, "filling dead air with jokes" is her specialty. Now, her sense of humor is translating through her original music.

Jax's success extended beyond TikTok last year with "Victoria's Secret," a witty confrontation of the lingerie brand's glamorization of unrealistic body image. The song makes points that are hilarious ("I know Victoria's Secret/ She was made up by a dude," she sings in the song's hook) but also meaningful — so much so that it sparked a public statement from the brand's CEO acknowledging its past pitfalls.

While "Victoria's Secret" may be Jax's biggest hit to date, it's just one of hundreds of brilliantly funny tunes she's crafted, including her latest single, the twisted princess tale "Cinderella Snapped." But no matter where her career goes from here, Jax is just happy she's finally able to be herself.

Before Jax kicked off her summer tour with Big Time Rush on June 22, the singer took GRAMMY.com through six foundational pieces of her life that have led to her dream come true — and ultimately made her one of pop's funniest new stars.

Being A Theater Kid

I knew I wanted to be on stage from a very young age, so I grew up with theater. I got a sense very young [about] what an audience would respond to, what kind of comedic timing would work, or what kind of dramatic timing would work. 

I can remember every single role, whether it be community theater, or something a little more pro, or at camp. I remember how hard I fell in love with almost every single role I played. I don't know if that makes me a sociopath. 

A big one for me [was when] I earned playing Annie — after being in Annie as not Annie two times prior, I finally got Annie. I worked hard enough to prove myself, and then I had to take this on as myself. The next year I got the role of Lily, and I loved that role. I got a huge audience reaction. It was the comedic relief of the show. 

Beating Cancer

I got pretty sick somewhere in between writing for myself and transitioning out to L.A. as a songwriter. I had to take a year off of singing, and I couldn't do anything other than write. They did a huge surgery where they removed my thyroid for thyroid cancer, and it was the coolest gift I could ever receive.

I mean, it didn't seem like that at the time, but now I know that I would not be a songwriter if it weren't for that year. [It was] almost like a full bootcamp on writing, [and it helped me] realize that I could actually make a living doing this. If I tried hard enough, I could not only write for me but write for anyone. 

It was the most bizarre year ever, but it got me here. I love talking about it because it feels like a W, it doesn't feel like an L. [Laughs.] 

Struggling To Make It In L.A.

L.A. gave me a really cool perspective. When I came out here to write for other people, there were songwriters that were lightyears ahead of me. I went my whole life writing songs for myself, in my own little world. I started in musical theater, I joined a bunch of bands, I tried to write my music, I've done shows. I've done a million different chapters in my life where I tried for me. When it came to L.A., I [got [time with] creatives that brought me to another level as a songwriter and taught me how to nurture my skill set. 

At the same time, whenever it came back to my project, and when I was able to master the way I write, it was never enough. Every time I wrote what genuinely felt like the right thing to write in my heart, how I would write it — as cheesy or non cheesy, as dark or bright or funny or whatever it was — it's always extreme. It's pretty in your face, like, "Here's what I'm saying, and here is a joke and here is not a joke," you know? That is how I speak, that's who I am, my whole life, in every aspect.

I was told I needed more mystery. It was like, "You need to be cooler in this, you need to be sexier" — I've been told to cut weight my whole life. When I started doing pop music, especially, people were like, "You must look like your pop icons if you want to do these types of songs." 

I started to lose [my] sense of self. That on top of having to pay rent in L.A., you just get really discouraged. You start to associate your skills and your talent and your self-worth with how much money you make, who you're around, what your cuts are, who you know. And I started to really get secluded. And thank God I did, because that's where my quarantine ended up — I ended up hitting rock bottom and then just saying "F— it" and putting out what I felt was good. 

And with apps like TikTok, where it's a little more equal opportunity to anyone in the world, it was the dream. Finally people were like, "Okay, you can do this for a living," and I'm like, "That rocks, thank you, because I suck at everything else." [Laughs.]

@jaxwritessongs A Doctor and a Hypochondriac wrote a song together 💀👨‍⚕️🤒❤️‍🩹 @drjoe_md #doctor #hypochondriac #songs #sorrynotsorry ♬ original sound - Jax

Becoming TIkTok Famous

It's a hard struggle like bridging the gap between [funny and kitschy]. I kind of landed in that space on TikTok. I'm not a comedian by any means — I was in a huge panic [when my first video blew up], because I'm like, I can't maintain a funny thing. I have all these new people commenting on my original stuff, my music — what can I do to like, blend the worlds? 

I definitely have a really easy time with perspective writing and creative writing. I love taking characters and shifting them into the wrong places and stories. I loved that in theater growing up. I loved that in writing classes growing up. So I spent a minute [thinking], Well, if people were into this, and that's why this first thing went [off], there's a million perspectives of songs that we can POV and parody. The wheels kind of started turning, and then in the bigger scheme of things, I was like, I wonder if they would actually like my music, because this isn't my music. This is just kind of fun.

I love Bo Burnham, I love Lil Dicky, I love punny rappers — I love Eminem. And then I also love a good wordsmith, like Julia Michaels, Sia, Joan Jett, Billy Joel. That's why I'm the writer I am today, but I always hid it. 

"Ring Pop" was the first [original song I posted] of something I was going through during the quarantine with my fiancé. And for the first time, people who cared about the parodies sort of cared about this, and the common ground was that it is how I talk and it is my humor. That's the first time in my life I've been totally unapologetically writing the way I want to write.

I don't encourage kids to need the validation of everyone around them to feel good, but I definitely personally was in a place where I really needed it. I really, really needed just one little glimmer of light at the end of the tunnel to be like, You can make a living doing music, and you are good enough to do this. You can still write songs, you don't have to quit. That was the moment from the universe that was like, Hey, don't give up! 

My therapist tells me it wouldn't have mattered if there were TikTok or not. But it was really important for my self-worth, and it did remind me that the second I just reverted back to what was natural was when things started moving in the right direction.

[TikTok has] gotten me confident enough to write what I want to write, sing what I want to sing, stick up to people I want to stick up to. I've never felt more empowered, especially as a woman in music, to just speak what I want to speak. It still gives me anxiety dreams, but I still wake up in the morning and want to do it. I get to speak cool truths, and that's the only reason I ever wanted to do music or perform. 

I have had so much trauma with my body and how I see myself in the mirror, and every day it's still a learning process for me in how to get healthy up here. And the growth I have had since TikTok, and dressing how I want to dress, doing things like "Victoria's Secret" — completely ignoring how I was supposed to look and just looking the way I do at my grossest, in my teenage dirtbag era, right? I feel good, and they let me feel good. 

Some kids dress like me at shows, which is crazy. That's just insane, because I just went the last 26 years thinking I was doing it all wrong. And that's the biggest blessing of the whole thing — it was free therapy. 

@jaxwritessongs A song about @ParisHilton 🧠👸🏼🤯 #fypシ #icon #ceo #parishilton ♬ original sound - Jax

Documenting Everything

I only get my concepts from just talking to people. Never anywhere else. I don't come up with them in the studio — I'm writing [things] down all day. 

It's kind of a defense mechanism — I can't go into the studio and just pull from the sky. So I quickly realized to document what [I've] felt in that moment — like, even if I'm totally drunk, or if I'm sleep talking, or I just woke up or I'm in the shower. I used to set a tape recorder by my bed, because a lot of my ideas would come in my sleep.

It's like I know that I need to prepare for work when I go and socialize. And I remember to document the moments that made me feel something. Or even just one word. 

Somebody yesterday said the words to me, "Bend the universe." And I was like, "That's a great concept." That's why I think breakups were, like, the best times for writing because there's so much being said and so much going on — so much healing and crying and pain. The amount of times that I've written breakup songs because my best friend was in pain — I'm like, I hate to be that guy right now but…

Now that I'm doing all my songs and I'm putting out my own music, people — especially moms — take it very seriously. They don't realize that there are multiple writers in the room, and a really cool piece of work and art can come out of everybody's collective experience in the room. 

Like, I have a song [with] the name Alyssa, but it was because the engineer's ex-girlfriend was named Melissa and then it somehow morphed into Alyssa to play into "Are you A-listening?" It's an evolution with people in the room, but when you're the face of it, then it gets tricky, because people are like, "Why are you endorsing this to my kids?" 

It's a lot of pressure being the face of the final product, which is not the thing I'd been doing for the last few years at all. I had been the face behind the project trying to protect the artist, and make sure I don't say anything that could be taken the wrong way or that's not authentic to them, but still using my own experiences. They take it very seriously — even some of the skits where I thought for sure they'd think it was a joke.

Being Her Awkward Self

I grew up around a lot of cool people. I come from a really loud family. I have two very cool, smart parents that were always super down to Earth and real. I think in another life, my dad totally could've been a really cool actor or comedian. He's the funniest guy I know; he's real quick. 

When it comes to comedic [instincts], I don't know, I think it's awkwardness at the end of the day. It's a problem I have — I have to stop filling dead air with jokes all the time. It's what I do, essentially, from the second I wake up to when I go to bed. It's gotten me into a lot of trouble.

For anybody that knows who I am personally, this is the closest I've ever been in my work to how I am with people — like, I'm Punmaster 5000, I make inappropriate jokes at the wrong times. I deal with things in satire and comedy. I'm taken off guard by how much people actually are down to listen to that. It's a cool spot in my life, because it's the first time I'm feeling authentic.

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9 Artists Who Advocate For The LGBTQIA+ Community: Troye Sivan, Taylor Swift, Madonna & More
Big Freedia attends iHeartRadio's Can't Cancel Pride in April 2023.

Photo: Monica Schipper/Getty Images for iHeartRadio

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9 Artists Who Advocate For The LGBTQIA+ Community: Troye Sivan, Taylor Swift, Madonna & More

From Big Freedia to Beyoncé, artists who identify as queer and allies alike celebrate love in all its forms.

GRAMMYs/Jun 21, 2023 - 11:00 pm

"GAY RIGHTS!!!!!" Betty Who captioned a cheeky photo earlier this month. Yes, it was a well-known inside joke among the LGBTQIA+ community, but the all-caps message held some serious meaning. The queer pop star's photo was from the White House's 2023 Pride Celebration, where President Biden formally announced the New Actions to Protect the LGBTQIA+ Community plan — and Betty Who was the star performer.

Music has always been a safe haven for gay and trans people of all kinds — from the closeted kids in Middle America finding sanctuary in the songs of their favorite pop stars, to the out-and-proud artists forming the soundtrack for the next generation of LGBTQIA+ fans. And Pride has always been a special time of the year to celebrate visibility and inclusion in the music industry — a place where everyone deserves to show up and be seen (and heard!) as their authentic self, and where every proverbial note, melody and harmony make up a beautiful and unique soundtrack that can only be yours.

Recently, queer musicians and allies who use their platforms to stand up for the LGBTQIA+ community has felt more important than ever. A rash of anti-LGBTQIA+ legislation has swept through state legislatures across the country, from so-called "Don't Say Gay" bills to blatant legal attacks on drag queens, trans kids and LGBTQIA+ history as a whole —  but those who stand for the community are fighting even harder.

As Pride month carries on, GRAMMY.com has rounded up a list of nine LGBTQIA+ artists, allies and bonafide gay icons who've made advocating for the community a central tenet of their music, their words and their actions. Of course, there are dozens to highlight, but take a look at how queer artists like Kim Petras and Troye Sivan and allies like Taylor Swift and Madonna have helped fans shine as their authentic selves.

ARTISTS

Kim Petras

Petras cemented her place as a rising star in the pop music echelon in February, when she became the first trans woman to win the GRAMMY for Best Pop Duo/Group collaboration with Sam Smith for their subversive collaboration "Unholy." (Smith, who identifies as non-binary, also made history with the win, though they graciously ceded the floor for Petras to give her awestruck acceptance speech on the GRAMMYs stage.)

As the cover star of Out's 2023 Pride issue, the German pop princess spoke out about the rash of anti-trans rhetoric taking root in legislatures across the country and harming vulnerable trans youth. "I literally was very suicidal as a kid, and I just wouldn't still be here had my parents not believed me," she told the magazine. "I hate that another generation is going through this, and I hate that young kids are going through the same s–t I was going through, and that apparently just isn't changing. I think it's sad. I just never understood why people were so obsessed with what people do to be happy. Just focus on what you can do to be happy."

Lil Nas X

Lil Nas X has never been shy when it comes to sticking up for the queer community — and he usually does so with a healthy dose of snarky humor on social media. He's cheerfully clapped back about everything from the explicit queerness of his music videos to his place in the modern pantheon of hip-hop; mostly recently, he hopped on Twitter to hilariously take down conservative outrage over Pride-themed merchandise at Target.

"Can't believe target is supporting this nonsense, im never shopping there again, my son is not 'too cool for school' these shirts are ridiculous. He is going to school and he WILL learn," the GRAMMY winner wrote in a since-deleted tweet, mockingly referencing the anti-LGBTQIA+ crusaders upset with inclusive and trans-friendly apparel being sold at the popular retailer. 

In another instance from late April, Montero made his stance hysterically clear when he tweeted, "I want to clear all the straight rumors. i have many straight friends and i support their community, but that is NOT me!"

Troye Sivan

Years before releasing his debut album Blue Neighborhood in 2015, Troye Sivan came out publicly via YouTube. Since then, he's been consistently outspoken about his experiences as a gay artist in the music industry.

The Australia native, who announced his long-awaited follow-up to 2018's Bloom earlier this month, has made a consistent point in his career to turn his visuals into unapologetic examples of queer art — from the lusty defiance of 2018's "My My My!" to the "gushy juicy doting adoring power b^tt^m gay ballad" perfection that was 2021's "Angel Baby."

Perhaps most powerful of all, though, was his video for early single "Heaven" featuring Betty Who, which depicted historic moments in the LGBTQIA+ rights movement including some of the earliest Pride parades on record. "We have always been here. we will always be here. this video is dedicated to all those who've come before me and fought for our cause and those who now continue the fight," he wrote in the video's description. "in dark and light times, let's love forever. love, troye x."

Betty Who

Speaking of Betty Who, the indie pop star received an invitation directly from President Biden to perform at the White House's official 2023 Pride Celebration, where the commander in chief formally announced his administration's plan titled New Actions to Protect the LGBTQIA+ Community. The three-point roll-out promises to focus on "Strengthening Physical Safety," "Addressing Civil Rights Violations" and "Strengthening Mental Health and other Support Resources."

"Today was the biggest pride celebration ever held at the white house and i got to be a part of it!!!!!!!!" Betty, who identifies as both queer and bisexual, wrote afterwards on social media. "So many things i want to say! What an honour it is, how proud i am to be part of the lgbtqia+ [community], how special today's event was and how grateful i am to @potus, @drbiden and the amazing white house staff for hosting us. queer joy spouting everywhere!!! very grateful for this incredible experience."

Big Freedia

Earlier this year, Big Freedia was honored by PFLAG — the nation's longest-running LGBTQIA+ organization — with its first-ever National Breaking Barriers Award. The new honor, which she received at PGFLAG's 50th anniversary gala in March, is meant to shine the spotlight on "an individual who uses their platform to help remove obstacles to LGBTQIA+ and intersectional equality in pursuit of a more just, equitable and inclusive world."

Upon receiving the award, the bounce music trailblazer (and 2023 GRAMMY winner) took to Instagram with a determined message, writing, "There's still so much work to do to fight discrimination and I will continue to work on behalf of our whole community to spread love, acceptance, inclusion and everyone's right TO BE FREE."

ALLIES

Taylor Swift

While she'd slyly referenced her support for the LGBTQIA+ community in the past on songs like "Welcome to New York," Taylor Swift took a public stand in 2019 with her Lover era single "You Need to Calm Down." The gay anthem's celebratory music video issued a call to action for her fans to support the as-yet-unpassed Equality Act with her very own Change.org petition.

During her Eras Tour stop in Chicago earlier this month, the superstar spoke specifically to her LGBTQIA+ fans, promising them that her concerts would always be a "safe space" for them to celebrate who they are. 

"I wish that every place was safe and beautiful for people in the LGBTQ community, I really wish that. We can't talk about Pride Month without talking about pain," she told the sold-out crowd of Swifties at Soldier Field. "There have been so many harmful pieces of legislation that have put people in the LGBTQ and queer community at risk. It's painful for everyone — every ally, every loved one, every person in these communities. And that's why I'm always posting, 'This is when the midterms are. This is when these important, key primaries are.'

"'Cause we can support as much as we want during Pride Month," the 12-time GRAMMY winner continued. "But if we're not doing our research on these elected officials — Are they advocates? Are they allies? Are they protectors of equality? Do I want to vote for them? — I love you guys so much and happy Pride Month."

Madonna

What hasn't Madonna done in her iconic career to lift up the LGBTQIA+ community? In fact, there's an entire Wikipedia page dedicated solely to her status as a living gay icon.

Famously, Her Madgesty's love for the gay community started with her early mentor and dance teacher Christopher Flynn. Early in her career, she became one of the first artists to speak out about the HIV/AIDS crisis and decry the stigmatization of gay people at the time.

She's been recognized by the GLAAD Media Awards multiple times, including in 1991 with the Raising Gay Awareness award and in 2019 with the Advocate for Change award. (At the latter ceremony, GLAAD president Sarah Kate Ellis stated, "Madonna always has and always will be the LGBTQ community's greatest ally.")

More recently, Madge added multiple dates to her upcoming Celebration Tour, including a special stop in Nashville to stand in solidarity with the state's queer, trans and drag communities as they've been bombarded by a string of anti-LGBTQIA+ legislation from the state's Capitol.

"The oppression of the LGBTQIA+ is not only unacceptable and inhumane; it's creating an unsafe environment; making America a dangerous place for our most vulnerable citizens, especially trans women of color," she wrote on Instagram alongside the announcement. "Also, these so-called laws to protect our children are unfounded and pathetic. Anyone with half a brain knows not to f— with a drag queen. Bob and I will see you from the stage in Nashville where we will celebrate the beauty that is the queer community!"

Beyoncé

Long considered a gay icon in her own right, Beyoncé paid reverential honor to the LGBTQIA+ community and her late uncle Johnny with 2022's Renaissance, an undulating magnum opus inspired by the underground ballroom scene sparked by Black, trans and gay pioneers of the 1970s, '80s, '90s, and beyond.

Queen Bey also holds space for queer artists throughout Renaissance's sprawling, hour-long track list, collaborating with TS Madison and Big Freedia, sampling Kevin Aviance and late drag star Moi Renee, working with Honey Dijon behind the boards and more. "Thank you to all of the pioneers who originate culture, to all of the fallen angels whose contributions have gone unrecognized for far too long," the living legend wrote in a note posted to her personal website upon the album's release. "This is a celebration for you."

Dan Reynolds of Imagine Dragons

Imagine Dragons frontman Dan Reynolds has emerged as a powerful advocate for the LGBTQIA+ community through his nonprofit organization Loveloud and its popular Utah festival, which he launched in 2017 to support LGBTQIA+ teens in the state's overwhelmingly conservative (and outspokenly anti-LGBTQIA+) Mormon community. 

This year, though, Reynolds and the Loveloud board — which includes out and proud musicians like Tyler Glenn of Neon Trees, Vincint, Wrabel and Parson James — have expanded Loveloud's mission beyond the Mormonism of the Wasatch front. In early March, Loveloud announced it would be transforming into a traveling festival for its sixth year with stops in Austin, Texas, where dozens of anti-LGBTQIA+ laws have been pursued by the state legislature and Gov. Greg Abbott, and Washington D.C.

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