Andrew Bachelor, otherwise known as rising comedy titan King Bach, is definitely on his way to achieving royalty.
Starting out producing comedy sketches on YouTube, Bachelor eventually switched to the now-defunct short-form outpost Vine, where he'd go on to amass more than 15 million subscribers and more than five billion views. Nowadays, the funnyman is dipping his toes into the TV and music world, where he currently stars in IFC's variety sketch series "Sherman's Showcase," among other things.
Meanwhile, Medicine, which dropped in mid-August, is his debut comedy album, and is filled with 15 true-to-life tracks—with music videos—that skewer everything from his weak stomach ("Bulimic") to the lies people tell each other when they first meet ("Secrets").
Below, Bachelor opens up to the Recording Academy about why laughter is truly the best Medicine, who he listened to growing up and the different ways he utilizes social-media platforms to reach new audiences.
What sparked the idea to make a comedy album?
I've always loved music, ever since I was younger. And when I started making the comedy skits, I actually thought of making a parody music video, and I just love putting together music that people just like to listen to and have fun with listening to it and having a laugh at the same time.
So I figured why not make original music that I own and, I could just share with everyone and not feel any type of way of me taking someone else's style. This is my style, my unique style. So yeah and then I figured it's a comedy album and they're saying laughter is the best medicine, so I named the album Medicine, because every track they're laughing at.
Who did you listen to growing up?
I listen to a lot of Ludacris, Ludacris is my favorite rapper since I was little. Just his style, his energy, I like songs that have a lot of energy behind them. Now music has changed though we realize, that energy has kind of tapered down a little bit. So most artists, it's a lot of mumbling going on, it's more like vibes and feeling it out as opposed to the lyrics. So I'm doing a mixture of both.
Yeah, we've been hearing a lot of "genre labels don't matter anymore" nowadays.
Yeah the whole thing is, what I realized in doing comedies, why it's so good, when you're laughing about a joke or anything, you forget all your problems. You forget about the bad day you had, you forget about your breakup, you forget about somebody who's passing. You just forget about everything and you're literally focused on that joke that that made you laugh in that moment. So that's the mood that I want people to feel like when they listen to the album, they can just forget about everything else and just enjoy the music and just stay present.
Have you personally used comedy as a coping mechanism?
Yeah, with everything, it kind of puts me in a better mood and lets me forget. The way I look at is, I'm being myself, I am being unique. Some people may find it funny but I'm being me, like these are my point of views. Every song on the album is a situation that happened in my life. So it's a situation that happened in my life and I took it and I found the comedy in it.
There's a song on there called "Bulimic." I have a very weak stomach and throughout the days I'm constantly trying to stop myself from throwing up. And it's just been something I've dealt with since I've been seven years old. So I tried to find the light of that and I made a song called "what you going to do if I throw up on you?"
Are any other themes that have come up repeatedly in your comedy that you've touched on with Medicine?
Yeah, there's a song on there called "Secrets," and it's about everyone letting out the secrets and being honest. And the way I directed in film, that music video was pretty much like a YouTube skit. The concept of the video was the speed dating situation, and everyone thinks that speed dating is going regular, but then the speed dating announcer, he announces that she puts truth serum in the guys drink. And it forces them to let out their deepest and darkest secrets. So these guys are confessing their secrets against their will. So that's how I kind of shoot my skits as well, I come up with a concept and I just shoot it around that.
You became pretty famous from using Vine, which sadly doesn’t exist any longer. Have you embraced the similar-minded Tik Tok to create the same short-form comedy?
Yeah, listen, I'm a creator at the end of the day and I am on the social media application. So I'm on Tik Tok, I'm on Facebook, Twitter, Instagram, I'm on everything. And I'll just take one video and I'll just post it everywhere. So if someone only has Tik Tok, they're getting it on Tik Tok. If they only have Facebook, they're getting on Facebook, so I use them all. You name the app, I got it.
So what's your strategy when deciding how to best utilize different apps?
I kind of see how the platform is being used and I kind of adapt to that. So Tik Tok is more music-based, so if I have an idea and it's music based and it's a fun, bubbly, energetic vibe that'll go on Tik Tok. So yeah definitely got to think about, it's like you got to know your audience.