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How Bad Bunny Is Putting Latin Trap On The Map

Bad Bunny

Photo: Steven Ferdman/Getty Images

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How Bad Bunny Is Putting Latin Trap On The Map

The young Puerto Rican rapper is bringing Latin trap to the mainstream with countless hits, many of them big collabs, all before putting his first album out

GRAMMYs/Oct 13, 2018 - 03:16 am

There's a lot of buzz around Bad Bunny, whose been putting out hit after hit the last two years, several alongside pop heavy hitters, and has successful toured across the U.S., all before releasing a debut album. The Puerto Rican rapper born Benito Antonio Martínez Ocasio is taking on the world by storm with his punctuating deep voice, playful style and ultra-catchy brand of Latin trap, a Spanish-language take on Atlanta-born trap music.

Bad Bunny has put out several solo hit songs of his own, but his raps, all of which are in Spanish, can be heard all over, including on Cardi B's No. 1 hit—and one of the biggest songs of the summer—"I Like It." The 24 year old star is clearly a master collaborator, with the lists of artists he has worked with ever-growing, he will keep spreading his sound and his name far and wide.

It almost seems as if Bad Bunny has magically appeared center stage over the last few months, taking over the U.S. airwaves with no prior warning, gaining new fans and new collab partners at blazing speed. The truth is that he has been putting out plenty of hit songs, primarily with Spanish language artists since 2016, primarily in the Latin trap and reggaeton spaces, but it was his feature on GRAMMY-nominated rapper Cardi B's "I Like It," which also features Latin GRAMMY-winning reggaeton star J. Balvin, that really put Bad Bunny center stage in English-language music market.

The song, released in May as the 4th single from Cardi B's debut album, Invasion of Privacy, earned all three stars a No. 1 hit, and has remained on the Billboard Hot 100 for the past 26 weeks. The hit may have been the first time many English-speaking Americans were exposed to Bad Bunny, and the collab has no doubt helped grow his English-language fan base. The rapper is growing momentum at a time where Spanish-language music has been increasingly penetrating American pop music, as we saw with "Despacito" in 2017. Now that he has gotten everyone's attention, Bad Bunny is not slowing down.

The buzz around the rapper started in 2016 when one of the self-produced songs,"Diles," he uploaded to his SoundCloud, gained popularity and launched a loyal following, including from Puerto Rican reggaeton artist DJ Luian, who signed him to his label Hear The Music. After getting signed, he released a remix of the track featuring established reggaeton artists Arcángel, Farruko and Ñengo Flow, along with up-and-comer Ozuna.

Bad Bunny continued to gain momentum in the Spanish-language market, working with more heavy-hitters, including GRAMMY nominee and Latin GRAMMY winner—and all-around reggaeton-legend—Daddy Yankee, on Yankee's 2017 DJ Luian-produced track, "Vuelve." Bad Bunny has been at the forefront of the growing Latin trap and reemerging reggaeton music scenes, with the music continuing to gain popularity among both Spanish speaking and non-Spanish speaking music listeners in the U.S. and around the world.

On Sept. 27 Marc Anthony, Will Smith and Bad Bunny formed a somewhat-unlikely yet very enticing trio with their upbeat single "Está Rico." The song features passion-filled Spanish language singing from GRAMMY and Latin GRAMMY winner Anthony and playful English language rapping from GRAMMY winner Smith, parsed with Bad Bunny's deep baritone Spanish language raps. This song is fun and playful and shows not only the versatility of Bad Bunny, but that everyone, even long-established artists like Anthony and Smith, want to work with him. It also made fans hope for more collabs with the Latin trap star.

On Oct. 11 many dreams came true when Bad Bunny released a track, "Mia," with the one and only GRAMMY winning rapper Drake. Just a day after its release the song is already trending big, with over 2.5 million views for the music video on YouTube. Drake surprised fans by delivering his ever-smooth raps all in (impeccable) Spanish, making the song completely Spanish language. We will have to wait and see if "Mia" can earn Bad Bunny another No. 1 hit, but it seems like signs point towards yes.

It is quite impressive how much momentum the young Latin trap star has made without having released his debut studio album yet. And while it feels like pretty much everyone wants to collab with him now, he is a strong, vibrant artist in his own right, and has put out several big solo songs, including his breakout hit "Diles" and "Estamos Bien," which he released this June. "Estamos Bien," which translates to "we're good" is a triumphant, celebratory track that gained almost 100 million views in several weeks.

In September he performed the song on the "Tonight Show" with Jimmy Fallon and dedicated it to the Hurricane Maria victims in his native Puerto Rico, asking others to follow him in supporting the still-recovering island. Even as Bad Bunny rises to the top he stays 100 percent himself, standing proudly in his Puerto Rican and Latino identity, paving the way and making space for other young Latino rappers.

Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

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Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

Director Allen Hughes' four-part documentary takes home Best Music Film honors for its portrayal of the unlikely partnership that changed the music business

GRAMMYs/Jan 29, 2018 - 02:09 am

The team behind The Defiant Ones celebrated a big win for Best Music Film at the 60th GRAMMY Awards. The crew awarded include director Allen Hughes and producers Sarah Anthony, Fritzi Horstman, Broderick Johnson, Gene Kirkwood, Andrew Kosove, Laura Lancaster, Michael Lombardo, Jerry Longarzo, Doug Pray & Steven Williams.

In a year rife with quality music documentaries and series, the bar has been set high for this dynamic category. The Defiant Ones is a four-part HBO documentary telling the story of an unlikely duo taking the music business by storm seems better suited for fantastical pages of a comic book, but for engineer-turned-mogul Jimmy Iovine and super-producer Dr. Dre, it's all truth.The Defiant Ones recounts their histories, their tribulations and their wild success. These include first-hand accounts from those who were there in Iovine's early days, such as Bruce Springsteen and U2's Bono, as well as those on board when Dre and Iovine joined forces, such as Snoop Dogg and Eminem.

The competition was stiff as the category was filled with compelling films such as One More Time With Feeling, Two Trains Runnin', Soundbreaking, and Long Strange Trip. 

Attention Music Fans: Take The GRAMMY Challenge NOW On KIK And Facebook Messenger

Pearl Jam Named Record Store Day 2019 Ambassadors

Pearl Jam

Photo: Kevin Mazur/WireImage.com

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Pearl Jam Named Record Store Day 2019 Ambassadors

Pearl Jam's Mike McCready says "if you love music," record stores are the place to find it

GRAMMYs/Feb 13, 2019 - 04:05 am

Record Store Day 2019 will arrive on April 13 and this year's RSD Ambassadors are Pearl Jam. Past ambassadors include Dave Grohl, Metallica, Run The Jewels (Killer Mike and El-P), and 61st GRAMMY Awards winner for Best Rock Song St. Vincent.

McCready was also the 2018 recipient of MusiCares' Stevie Ray Vaughan Award

The band was formed in 1990 by McCready, Jeff Ament, Stone Gossard, and Eddie Vedder, and they have played with drummer Matt Cameron since 2002. They have had five albums reach No. 1 on the Billboard 200 and four albums reach No. 2.

"Pearl Jam is honored to be Record Store Day's Ambassador for 2019. Independent record stores are hugely important to me," Pearl Jam's Mike McCready said in a statement publicizing the peak-vinyl event. "Support every independent record store that you can. They're really a good part of society. Know if you love music, this is the place to find it."

With a dozen GRAMMY nominations to date, Pearl Jam's sole win so far was at the 38th GRAMMY Awards for "Spin The Black Circle" for Best Hard Rock Performance.

Pearl Jam will be performing on March 3 in Tempe, Ariz. at the Innings festival, on June 15 in Florence, Italy at the Firenze Rocks Festival and at another festival in Barolo, Italy on June 17. On July 6 Pearl Jam will headline London's Wembley Stadium.

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Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

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Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Also see James Fauntleroy, Reba McIntire, Latroit, and more after they stepped off the GRAMMY stage

GRAMMYs/Jan 29, 2018 - 05:39 am

What do artists do the moment they walk off the GRAMMY stage from presenting, accepting an award or performing? Now, you can find out.

Take a peak at Album Of The Year GRAMMY winner Bruno Mars, 60th GRAMMY Awards Host James Cordon, Cardi B minutes before her electrifying performance of "Finesse," and more!

Also see Best Pop Duo/Group Performance GRAMMY winners Portugal. The Man posing with their first career GRAMMY Award, Best Roots Gospel Album GRAMMY winner Reba McIntire right after she walked offstage, Best R&B Song GRAMMY winner James Fauntleroy, Best Remixed Recording GRAMMY winner Latroit, and many more, with these photos from backstage during the 60th GRAMMY Awards.

Getting The Latest Music News Just Got Easier. Introducing: GRAMMY Bot. Find it On KIK and Facebook Messenger 

Original Misfits Unleash One Night Only L.A. Reunion Show

Glenn Danzig

Photo: Daniel Boczarski/Getty Images

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Original Misfits Unleash One Night Only L.A. Reunion Show

Dark punk legends to play first show with Glenn Danzig and Jerry Only since last year's Riot Fest reunion

GRAMMYs/Aug 22, 2017 - 05:28 am

There's big news today for punk-rock fans aware that the Misfits made much more than just T-shirts.

The massively influential punk band announced a special show touted as the "only 2017 performance in this world… or any world" and billed as "The Original Misfits" in Los Angeles at the Forum on Dec. 30.

This will be the first Misfits show featuring original singer Glenn Danzig and original bassist Jerry Only with long-time guitarist Doyle Wolfgang von Frankenstein since the band reunited for a pair of Riot Fest appearances in Chicago and Denver in 2016. Last year's Riot Fest gigs, which featured drummer Dave Lombardo, marked the first time in 33 years the original Misfits members played together.

"OK Los Angeles, you've waited almost 35 years for this, here's your chance to see the "Original Misfits" in this Exclusive L.A. only performance." said Glenn Danzig. "No Tour, No BS, just one night of dark metal-punk hardcore brutality that will go down in the history books. See you there."

Tickets for this "one night only" show go on sale Friday, August 25.

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