Country music has long felt like a boy's club.
From the genre's humble beginnings of Hank Williams, Roy Acuff and Jimmie Rodgers, through the outlaw movement of Johnny Cash, George Jones and Merle Haggard, to more modern day giants like Garth Brooks, George Strait and Tim McGraw, men have been dominating the genre for nearly a century.
Even now, megastars like Morgan Wallen, Luke Combs and Zach Bryan have comfortably inherited the position, virtually ruling the airwaves of country music and beyond for the majority of 2023. Those three have almost single-handedly helped the genre become arguably the biggest it's ever been — and it's finally opening the door for women to join in.
As the genre has boomed over the last year or so, it's created an opportunity for female artists to get in on a bigger slice of the pie. While the guys were out there wooing the mainstream, a handful of ladies were making their own fair share of noise with superstars Lainey Wilson, Kelsea Ballerini, Kacey Musgraves and Carly Pearce showing the genre what girl power is all about, and representing at the 2024 GRAMMYs as a result.
Of course, a handful of female artists have been able to push through the cracks through the years, from Loretta Lynn and Dolly Parton to Shania Twain and Carrie Underwood. But historically, women have largely been chasing equal stature in the country music limelight. The genre's gender gap came to a head with 2015's "Tomato-gate" controversy, when radio consultant Keith Hill compared radio airplay to a salad, with the men as the lettuce and women as a tomato garnish.
Although airplay hasn't necessarily grown (a recent study found that female artists received an abysmal 11 percent of airplay in 2022), that hasn't stopped women in the genre from making an impact. In the last few years, a growing group of women have been rewriting the rules, nabbing major award nominations and wins, selling out headlining tours, notching No. 1s and breaking records — and they only seem to be gaining speed.
As a new year begins, take a look at a few of the ways women are breaking through in country music.
GRAMMY Representation
For the past few GRAMMYs ceremonies, we've been seeing more and more female names in country music listed among the nominees.
The shift was first really felt at the 63rd GRAMMY Awards in 2021, when women dominated the nominations thanks to the colossal successes of Best New Artist nominee Ingrid Andress, country stalwart Miranda Lambert and female supergroup the Highwomen (comprised of previous GRAMMY winners Maren Morris, Brandi Carlile, Natalie Hemby and Amanda Shires).
Female artists have continued to carve out their spot in GRAMMY history with nominations and wins. One of the most notable wins came in 2023, when Carly Pearce and Ashley McBryde's history-making duet, "Never Wanted To Be That Girl," claimed Best Country Duo/Group Performance.
Pearce is once again nominated in the Best Country Duo/Group Performance category at the 2024 GRAMMYs, this year for her chilling duet with decorated tunesmith Chris Stapleton, "We Don't Fight Anymore," which could find her claiming the prize for a second consecutive year.
While women don't dominate the Country Field nominees at the 2024 GRAMMYs, Pearce isn't alone. There's plenty of success stories throughout the categories, and one of the people leading that charge is Lainey Wilson.
More than a decade after moving to Nashville, Wilson's fourth studio album, Bell Bottom Country, has been propelling her to the forefront of the genre. The album helped earn Wilson a nomination for Best Country Album — one of her first two career GRAMMY nominations, the other for Best Country Duo/Group Performance for "Save Me," her evocative collaboration with country-rap trailblazer (and 2024 Best New Artist nominee), Jelly Roll.
One of the genre's most enduring duets of 2023, Zach Bryan and Kacey Muscgraves' "I Remember Everything," is also in the running for Best Country Duo/Group Performance. Along with debuting at No. 1 on the Billboard Hot 100 and reigning atop Billboard's Hot Country Songs chart for 16 weeks as of press time, the collab continued Musgraves' GRAMMY success. Also nominated for Best Country Song, "I Remember Everything" brings Musgraves' nomination total to 13; as of press time, she's won 6 GRAMMYs, including the coveted Album Of The Year in 2019 for Golden Hour.
Seasoned singer/songwriter Brandy Clark secured the most nominations of all the female country artists, with 6 nods across the Musical Theater, Americana and Country categories. Notably, her twice-nominated "Buried," included on her self-titled LP, nabbed nominations for both Best Country Song and Best Country Solo Performance.
Dolly Parton earned her 54th GRAMMY nomination this year, for Best Country Solo Performance for her solo version of one of her earliest hits, "The Last Thing On My Mind." First released in 1967 as her debut duet with Porter Wagoner, the 2023 version of the song features Parton's signature, soulful vocals and was included in the I Am a Pilgrim: Doc Watson at 100 tribute album.
Elsewhere in the 2024 GRAMMY nominations, pop-country darling Kelsea Ballerini is nominated alongside Wilson in the Best Country Album category with her Rolling Up the Welcome Mat EP. The triumphant and soul-bearing project led to one of her most commercially and critically successful years to date (more on that later).
Growing Success At Country Radio & Beyond
As her two GRAMMY nominations indicate, Lainey Wilson was arguably country music's woman of 2023. Notching four trips to the top of the Mediabase Country Airplay chart in 2023, she set two records: most No. 1s by a female country artist in a calendar year and most No. 1's on Billboard's Country Airplay chart by a female artist this decade. This was thanks to her own "Heart Like A Truck" and "Watermelon Moonshine," as well as her HARDY collaboration "wait in the truck" and the aforementioned Jelly Roll team-up "Save Me."
Beyond her profound radio success, 2023 also saw Wilson nab four ACM Awards and five CMA trophies; at the latter, she won Female Vocalist of the Year, Album of the Year and the coveted Entertainer of the Year, whose last female winner came in 2011 with country-turned-pop superstar, Taylor Swift.
Wilson's fellow Best Country Album nominee, Kelsea Ballerini, also had a banner year. While her nominated Rolling Up the Welcome Mat EP didn't spawn a radio hit, it made quite an impression on streaming and social media. Due to its raw account of her public divorce from singer Morgan Evans, Ballerini's latest project helped her sell out her headlining tour, receive an invite to perform on Saturday Night Live, and earn an array of major award nominations.
Another proven hitmaker, Carly Pearce, nabbed her fourth No. 1 with her heartbreak anthem, "What He Didn't Do," which reached the top of the Country Aircheck/Mediabase chart last March. Newcomer Megan Moroney topped the same chart in June with her 2022 debut single, "Tennessee Orange," which helped her have a remarkable breakout year including her first award and a sold-out tour.
Rising country star Priscilla Block also secured a No. 1 on Mediabase's Country Airplay chart with her Justin Moore duet, "You, Me, and Whiskey," while more veteran act Gabby Barrett — who scored back-to-back No. 1 hits on Billboard's Country Airplay chart in 2020 and 2021 — reached the top 10 of the chart in 2023 with her single "Pick Me Up."
Female Artists On the Horizon
In the last 12 months, rising female country artists hit their stride, bringing a lot of promise to tackling the genre's gender gap. Hailey Whitters landed her first chart entry on both Billboard's Country Airplay and Hot 100 charts with her breakthrough single, "Everything She Ain't," which broke the top 20 on the former tally. Sister duo Tigirlily Gold saw their debut single, "Shoot Tequila," surge into the top 40 on country radio while they also juggled making their Opry debut, a loaded touring schedule and the release of their acclaimed Blonde EP.
Aside from the radio dial, women also had massive years on the road, earning major touring slots with some of the genre's big hitters. Big Loud prodigy Ashley Cooke put out her debut effort, Shot in the Dark, which propelled her onto Luke Bryan's Country Again Tour and Jordan Davis' Damn Good Time Tour. Meanwhile, Ella Langley, a country-rocker in the making, spent her year alongside Riley Green and Jon Pardi, as songs from her debut EP, Excuse the Mess, garnered millions of streams.
Beyond commercial success, there are a slew of burgeoning female singer/songwriters who are also poised to break through. Alana Springsteen, who released her three-part twenty something project in 2023, is establishing herself as one of the newest (and most relatable) voices in the country-pop world. Meanwhile, Lauren Watkins — who doubled down in 2023 with two EPs, Introducing: Lauren Watkins and Introducing: The Heartbreak — is reinventing the neo-traditional, retro country music of generations past.
Similarly, "The Voice" alum Emily Ann Roberts is out to make traditional country cool again as demonstrated on her debut LP, Can't Hide Country, while Catie Offerman, a powerhouse multi-instrumentalist, is bringing her Texas charm and clever turns of phrase into the country mainstream one infectious single at a time.
Next up is Brittney Spencer, who will release her debut album, My Stupid Life, on Jan. 19. As her glistening, genre-bending music continues to gain commercial traction, she's already loved by critics and artists alike; Maren Morris just recruited her for a dynamic performance of "The Tree" on "The Tonight Show Starring Jimmy Fallon" alongside Mickey Guyton.
While it's impossible to mention all of the country women out there making moves, it's more than evident that female artists are ready to take up more of the country music landscape than ever before — and 2024 might just be the year that women finally get their due.
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