It is truly impressive how many young artists have come boldly into the music scene in the past year or so, often circumventing the more traditional label and radio promo route to take a shot at going viral on SoundCloud or YouTube, with some even taking to social media platforms like Instagram to get their music noticed. Whatever the method, plenty of talented young people, including genre-nonconformist Billie Eilish and Latin trap hero Bad Bunny are experimenting with creative ways to make it big and are also exploring and pushing the lines across genres and sounds, all while helping shift the public view of what a popstar looks, acts and sounds like.

Take artists like Eilish, who is just 16 yet already sold out a headlining tour as soon as it went on sale, or Bad Bunny, a 24-year-old whose infectious, playful baritone raps have made him one of the hottest collab artists. Both of these rising stars are changing the popular music game with their fresh sounds (and edgy fashion) without having an LP out.

There are also young artists who are a bit more under-the-radar yet still making waves, like Yaeji, a 25-year-old experimental electronic musician getting noticed for her catchy tracks on which she often sings in both Korean and English, or Syd, the queer 26-year-old singer/producer who also happens to be lead singer of GRAMMY-nominated R&B group The Internet. Another thing these four artists all have in common—they've all joined the 2019 class of Forbes 30 Under 30 In Music.

On Nov. 13, the business publication released their music-specific list as part of their annual 30 Under 30 series, recognizing, in their words, the "the industry's 30 best young artists, producers, songwriters, singers, managers, agents and entrepreneurs." If this year's list is reflective of the future of the music industry, it points one that is younger, more diverse and more gender-balanced. Eilish is not even the youngest on the list, 14-year-old singer/songwriter Grace VanderWaal is the youngest on the 30 Under 30 Music list ever.

There are two more teens on the list, rappers Lil Pump and Juice WRLD, aged 18 and 19, respectively, and the total number of women on the list is almost half at 14. 2018's list had 13 women on it, including rap-superstar Cardi B and "anonymous" R&B artist H.E.R., with the number of women represented growing each year; just 9 of the 30 individuals and groups chosen in 2017 were women, and just 8 were represented of the 30 in 2016.

The list also includes industry professionals who are making their impact at a more behind-the-scenes, like Mickey Shiloh, the 26-year-old songwriter whose penned songs for megastars like Janet Jackson and also happens to own her own label, BDRM Records, and 25-year old Tayla Parx who most-recently co-wrote "Thank U, Next" with pop-darling and fellow 25-year-old Ariana Grande, which gave the star her first No. 1 single when it debuted last week. Apparently quite multi-talented, both Shiloh and Parx release their own music as well.

It is exciting to see the face of music shifting as more and more young artists continue to challenge the status quo. This is not without challenges—recent research shows that music platform streaming algorithms tend to favor male artists and many music festival organizers have been slow to add more women to their lineups, with streaming numbers only partly to blame for that. Yet the more diverse the group of movers and shakers in music world continues to become, and the more the music industry shifts to support them, the more positive change and innovation will continue.

Young rising artists are now gaining the power to promote other artists they want to see in the limelight. As Eilish told the Recording Academy, "I'm just a big music fan and so I always find new stuff. I'm always playing stuff that people are like, 'What is this?' And it's always stuff that has like two plays on SoundCloud or nobody knows. I'm just trying to get people's names out there."

How Music Streaming Algorithms Hinder Female Artists

Earlier this year, rapper and reggaetón star Arcángel collaborated with Bizarrap on one of the Argentine producer’s infamous sessions. A huge global hit, the track  — "Bzrp Music Sessions, Vol. 54" — reminded us all of Arcángel’s devilish sense of humor and the brilliant specificity of his flow: languid, sweetly melodic, loaded with inventive wordplay.

At 37, Austin Agustín Santos is a revered veteran of the urbano genre. Born in New York City, he eventually moved to Puerto Rico and experienced his first brush with fame as part of the reggaetón duo Arcángel & De la Ghetto. His first solo effort, 2008’s El Fenómeno, included the smash "Pa’Que La Pases Bien," heralding his affinity for cutting-edge EDM soundscapes. 

Arcángel never lost his Midas touch for generating memorable songs. Last year’s Sr. Santos included "La Jumpa," a kinetic duet with Bad Bunny, and the slick majesty of "PortoBello." Released Nov. 17, his new album, Sentimiento, Elegancia y Más Maldad, boasts high-profile collaborations with Peso Pluma (lead single "La Chamba"), Rauw Alejandro (the EDM-heavy “FP”), Grupo Frontera, Spanish rapper Quevedo, and Feid, among others.

At the 2023 Latin GRAMMYs, Arcángel's "La Jumpa" received nods in the Best Urban Fusion/Performance and Best Urban Song categories; his Bizarrap session and their collaboration, "Bottas" were submitted were submitted as part of BZRP's Producer Of The Year nomination package.

Ahead of the release of his new album, Arcángel spoke with GRAMMY.com about his sophisticated rhymes, the trappings of fame, and the occasional bouts of self-doubt.

The rhymes on your Bizarrap session reference the Tower of Pisa, the shields of the gladiators in the Roman empire, Argentine soccer and luxury cars. How do you come up with this stuff?

It’s something that I’ve been developing since I was a kid. Here in Puerto Rico, we’re big fans of what we call palabreo (non-stop talk.) It’s also my Dominican blood, because people in the Dominican Republic are always making up things. 

When I was growing up, my mother fostered a love for reading in me, so I have a lot of information in my head that I can draw from. For instance, no one had referenced the Tower of Pisa in reggaetón before. I’d say a good 80 percent of reggaetoneros may not even know what the Tower of Pisa is. My mother worked hard so that I could get a good education.

Would you say the uniqueness of your style stems from those early years?

I grew up in a highly competitive environment. In the barrio, it was normal for us to improvise and mock each other in a friendly way. If you showed up with dirty sneakers, someone would rap about it. With so many years of practicing, it became a skill. There was a time when I wouldn’t come up to the barrio if I wasn’t well dressed, because I knew what I had to face. 

You become dexterous at building a reality with words — like an architect. I like everything to make sense in my rhymes. I become obsessive about it. The words don’t necessarily have to rhyme — as long as they have flow, style, and they make sense.

On the video of the Bizarrap session, we also get to witness your hilarious sense of humor. How did that part of your artistic identity develop?

I was raised in an environment marked by poverty, but there was also a lot of joy. We had nothing except for each other. Incredibly, I was happier then. I grew up feeling comfortable in uncomfortable situations, and that’s where my sense of humor comes from. I saw my Mom working two or three jobs so that she could put some food on the table. The only recourse I had to escape that reality was to make jokes and try to have a good time. 

When fortune and fame arrived, they provided a better lifestyle. But they also took away many things that I now miss — things that will never come back.

The last two albums contain some of your best material yet. Would it be fair to say that you’re enjoying a creative high?

The process of making music has become extremely hard for me during the past couple of years. I’m experiencing great success, but it also works as a kind of emotional torture, because my mental health is not the best. My own mind is the most formidable rival. I’m overwhelmed by the fear of not fulfilling the expectations that my fans may have. I’ve felt self-doubt, something that is entirely new to me. 

With all the experience I’ve amassed, I’m now at my most vulnerable. The act of creating felt so easy to me. Now, when the muse departs, it’s difficult to bring her back. Also, I’ve always preferred quality over quantity. Some of my peers are releasing three albums per year. I need to do some living in order to write new songs.

On the new album, the track with Rauw Alejandro (“FP”) is incredibly lush, seeped in atmosphere and EDM texture.

I sing about love because I’m a romantic. And I sing about partying because I definitely did a lot of that — too much, perhaps. [Laughs.] I used to be the kind of person who couldn’t stay home more than three hours. I harbor fond memories of that time — spending days away from home, the ambiance of it all, having a great time. 

When I write songs, I can definitely convince people that I’ve enjoyed all of that. In reality, these days I’m even a bit boring when it comes to partying.

2023 Latin GRAMMYs: See The Complete Nominations List

The Song Of The Year GRAMMY Award honors the best releases in the music business, and the eight nominees for the golden gramophone at the 2024 GRAMMYs come from a variety of established singer/songwriters. From dance anthems to pop bops, ballads and R&B smashes, the nominees for Song Of The Year showcase the breadth of emotions of the past year.

Before tuning into the 2024 GRAMMYs on Sunday, Feb. 4, 2024, learn more about this year's Song Of The Year nominees below.

"A&W" - Lana Del Rey

Songwriters: Jack Antonoff, Lana Del Rey & Sam Dew

The second single from her ninth studio album, Did You Know That There's a Tunnel Under Ocean Blvd, "A&W" is a refreshing addition to Lana Del Rey’s expansive discography.

Another shattered portrait of the American Dream, the seven-minute epic, oscillates from madness to exhaustion, as Del Rey described feeling burned out by being objectified and perceived as an "American whore." What begins as a psychedelic folk ballad erupts into a defiant trap number interpolated with a doo-wop standard by the four-minute mark of the chaotic number.

"I’m a princess, I’m divisive/Ask me why I’m like this/Maybe I just kinda like this," Del Rey anxiously warbles. Later, she expresses her resignation surrounding rape culture: "If I told you that I was raped/ Do you really think that anybody would think/ I didn't ask for it? I didn't ask for it/ I won't testify, I already f—ed up my story."

"Anti-Hero" - Taylor Swift

Songwriters: Jack Antonoff & Taylor Swift

"Anti-Hero" showcased a new side of Taylor Swift — a rare moment where the 33-year-old pop star confronted her flaws in the public eye.

"I really don’t think I’ve delved this far into my insecurities in this detail before," Swift said of the track in an Instagram video. "Not to sound too dark, but, like, I just struggle with the idea of not feeling like a person."

The self-loathing synth-pop anthem — with its cheeky chorus — catapulted "Anti Hero" into virality. With its ubiquitous meaning, the song topped charts and became a staple of pop radio. Now, it’s enjoying the highest praise as a contender for Song Of The Year. 

"Butterfly" - Jon Batiste

Songwriters: Jon Batiste & Dan Wilson

Beyond its sound, what makes Jon Batiste’s "Butterfly" so stunning is the story behind it. The touching jazz-soul fusion track is an iteration of the lullabies Batiste penned while his wife Suleika Jaouad was hospitalized during her cancer treatment.

"It’s just such a personal narrative song in relation to my life and what my family has gone through and my wife and all of the things she’s been able to overcome," the 36-year-old GRAMMY winner told PEOPLE.

"Butterfly" is featured on Batiste's latest album, World Music Radio. Like much of his discography, "Butterfly" is inherently uplifting but there’s an underlying yearning for freedom. "Butterfly in the air/ Where you can fly anywhere/ A sight beyond compare," Batiste croons over stripped-down keys.

"Dance The Night" (From Barbie The Album) - Dua Lipa 

Songwriters: Caroline Ailin, Dua Lipa, Mark Ronson & Andrew Wyatt

With the release of her pop-funk epic Future Nostalgia during the COVID-19 pandemic, Dua Lipa proved she could master the art of escapism. On "Dance The Night," a thrilling dance-pop number from the star-studded Barbie soundtrack, she channels that same inspiration with a side of glitter and glam.

"Greta said that the whole film was inspired by disco. There’s a lot of very glittery and pop moments in it," the 28-year-old singer said of how the track fits into the movie in an interview with Dazed.

Over a sleek synth, the pop star reflects the unwavering joy Barbie outwardly emanates while she’s crumbling inside: "Even when the tears are flowin' like diamonds on my face/I'll still keep the party goin', not one hair out of place (yes, I can)."

"Flowers" - Miley Cyrus

Songwriters: Miley Cyrus, Gregory Aldae Hein & Michael Pollack

Miley Cyrus has perfected the art of reinventing herself. With the post-breakup number "Flowers," she reclaimed her independence and took a hard turn from gritty rock back into pop music. "I can take myself dancing, yeah/ I can hold my own hand/ Yeah, I can love me better than you can," she belts over a disco-pop beat.

While the 30-year-old musician wouldn’t share if "Flowers" was indeed about her ex-husband Liam Hemsworth, the song became an empowering earworm from a more refined version of the longtime musician.

"The song is a little fake it till you make it," she said of "Flowers" in an interview with British Vogue. "Which I’m a big fan of." It turns out she made it with a nomination for Song Of The Year at the 2024 GRAMMY Awards.

"Kill Bill" - SZA

Songwriters: Rob Bisel, Carter Lang & Solána Rowe

On the psychedelic R&B groove of "Kill Bill," which references the legendary Quentin Tarantino film, SZA dreams up her own unfiltered revenge fantasy. "I might kill my ex / Not the best idea / His new girlfriend's next / How'd I get here?" she ponders over an airy melody.

The song stands out on the R&B singer’s latest album, SOS, for not only its cheeky wordplay but for how visceral she portrayed the devastation of a breakup. 

Despite its popularity, the 34-year-old singer initially thought one of the other songs on her 23-track album would have topped the charts. "It's always a song that I don't give a f— about that's just super easy, not the s— that I put so much heart and energy into. 'Kill Bill' was super easy — one take, one night," the singer told Billboard of "Kill Bill’s" success.

"Vampire" - Olivia Rodrigo

Songwriters: Daniel Nigro & Olivia Rodrigo

Like her explosive debut "Drivers License," Olivia Rodrigo opted for a swelling power ballad for the lead single of her sophomore album Guts. On "Vampire," the singer/songwriter recalls a parasitic relationship with a swelling power ballad that erupts into a booming guitar breakdown. "Bloodsucker, famef—er/ Bleedin' me dry, like a goddamn vampire," she sings with a bitter lilt.

While many speculated the song was about a toxic relationship, Rodrigo claimed it’s more nuanced than that. "It’s more about my regret and kind of beating myself up for doing something that I knew wasn’t gonna turn out great and kind of just taking ownership of that and dealing with those feelings," she told Sirius XM Hits 1.

Regardless, the 20-year-old artist turned something bitter into something sweet by landing a Song Of The Year nomination.

"What Was I Made For?" [From The Motion Picture "Barbie"] - Billie Eilish

Songwriters: Billie Eilish O'Connell & Finneas O'Connell

Not only was the Barbie movie a massive hit, its soundtrack was, too, thanks to a slew of chart-topping artists including Dua Lipa, HAIM and Sam Smith. So it’s no surprise that Billie Eilish made that list as well, and delivered a gutting ballad that soundtracked one of the most heartbreaking moments of the film.

The wistful single, which arrives at the devastating realization that you’re not real and are instead meant to be consumed, aptly embodies the narrative arc of the box office smash. "Looked so alive, turns out I'm not real/ Just something you paid for/ What was I made for," the 21-year-old musician sings with a heartbreaking lilt. 

While writing the sobering number, Eilish tried to embody the essence of the life-sized doll herself. "I was purely inspired by this movie and this character and the way I thought she would feel, and wrote about that," she told Zane Lowe of Apple Music. 

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, returns to Los Angeles' Crypto.com Arena on Sunday, Feb. 4, 2024, and will broadcast live on the CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT.

The Recording Academy and GRAMMY.com do not endorse any particular artist, submission or nominee over another. The results of the GRAMMY Awards, including winners and nominees, are solely dependent on the Recording Academy’s Voting Membership.

2024 GRAMMY Nominations: See The Full Nominees List

Throughout the past year, Miley Cyrus, Billie Eilish, Olivia Rodrigo and Taylor Swift delivered inescapable pop anthems, while Victoria Monét and SZA proved that R&B deserves a place in the spotlight. Jon Batiste continued to evolve his artistry, while indie supergroup boygenius made an anticipated comeback.

With so many standout moments, the golden gramophone Record Of The Year — which is awarded to the artist and the producer(s), recording engineer(s) and/or mixer(s) and mastering engineer(s) — is shaping up to be a thrilling contest at the 2024 GRAMMYs, officially known as the 66th GRAMMY Awards.

Before tuning into the 2024 GRAMMYs on Feb. 4, 2024, learn more about this year's Record Of The Year nominees below.

Jon Batiste - "Worship" 

Jon Batiste has been revered for his refreshing take on jazz, but the multi-instrumentalist showed that his talents stretch beyond the genre on his seventh album, World Music Radio.

Album highlight "Worship" encapsulates the LP’s message of unification and community by fusing various global sounds. The song is quite the joyride, beginning with bellowing organs before a choir joins with a glorious harmony and finally explodes with a Latin samba party. "We are born the same / Return to that place" Batiste repeats throughout the song, driving home his inclusive mission.

"Worship" is a joyous anthem and, following his Album Of The Year win at the 2023 GRAMMYs for We Are, it’s clear the five-time GRAMMY winner is keeping the celebration going.

boygenius -"Not Strong Enough"  

Nearly five years after boygenius released their debut self-titled EP, the trio of Julien Baker, Phoebe Bridgers and Lucy Dacus returned again with a full-length, The Record. 

The LP beautifully captured just how well the women rockers work together, and their chemistry is best seen in "Not Strong Enough." The single’s lush harmonies and feather-light guitars are a contrast to the candid lyricism, which attempts to juggle insecurities and having a God complex. 

"The two wolves inside us can be self-hatred and self-aggrandizing," Bridgers explained to Rolling Stone. "Being like, ‘I’m not strong enough to show up for you. I can’t be the partner that you want me to be.’ But also being like, ‘I’m too f—ed up. I’m unknowable in some deep way!’"

"Not Strong Enough" marks a career milestone for boygenius, as it's the group’s first nomination for Record Of The Year.

Miley Cyrus - "Flowers"  

A truly great pop star knows how to make a break-up anthem for the ages. Miley Cyrus already had a few under her belt, but she kicked off the year with her strongest offering to date.

"Flowers" was suggested to be inspired by Cyrus’ divorce from Liam Hemsworth, but the song’s messaging goes well beyond the singer’s personal life. Many can relate to having to pick up the pieces of a broken heart, but Cyrus’ confident vocals paired with the soaring disco-inspired melody reassure that self-love is the ultimate healer.

"The chorus was originally: ‘I can buy myself flowers, write my name in the sand, but I can’t love me better than you can,’" the singer told British Vogue of the song’s original lyrics. "It used to be more, like, 1950s. The saddest song. Like: ‘Sure, I can be my own lover, but you’re so much better.’" 

The subtle decision to flip the "can’t" into a "can" showcases the brilliance of Cyrus’ songwriting, which ultimately makes the meaning of "Flowers" that much more empowering.

Billie Eilish & FINNEAS - "What Was I Made For?" 

The Barbie movie was arguably this year’s biggest pop culture phenomenon, so of course the soundtrack had equally big names. But among the midst of fast-paced and glittery pop songs, Billie Eilish’s contribution tugged at heartstrings. The seven-time GRAMMY winner teamed with her brother and go-to collaborator FINNEAS for "What Was I Made For?"

It’s a tender, melancholic ballad that ties in the movie’s themes of autonomy and balancing feminism in a patriarchal world, with Eilish still holding on to hope: "I don’t know how to feel / But someday I might." The song reflects a universal experience for many women, including Eilish herself — although she didn’t realize it at first. 

​​"I was purely inspired by this movie and this character and the way I thought she would feel and wrote about that," Eilish told Zane Lowe for Apple Music 1. "Over the next couple days, I was listening and [realized] I was writing for myself and I don’t even know it." That relatability is one of the beauties of music, for listeners and artists alike.

Victoria Monét - "On My Mama"  

Victoria Monét has a long songwriting history, penning hits for the likes of Brandy, BLACKPINK, Chloe x Halle and longtime friend Ariana Grande. And while she’s released solo music in the past, her debut album Jaguar II cements her place within R&B’s new crop of stars. Third single "On My Mama" took the scene by storm, bringing together millennials and Gen Z’s shared love of ‘00s nostalgia. 

Sampling Chalie Boy’s 2009 song "I Look Good" and lined with Monét’s signature horns, the song is a celebration of Black southern culture. As Monét described it on "The Ebro Show" on Apple Music 1, "It’s an anthem for affirmations, positive self-talk, manifestations, living in abundance, [and] speaking things into existence."

Olivia Rodrigo - "Vampire" 

What makes Olivia Rodrigo a captivating artist is her honesty. Her ability to capture her generation’s emotional nature is why 2021’s debut album Sour took pop music by storm (and also made her a three-time GRAMMY winner). And she’s continued the movement with "Vampire", the lead single from her sophomore album, Guts. 

The song is a red herring of sorts, beginning with melancholic piano keys that often kickstart the singer’s tunes. But rather than shed tears, she unleashes the fury of a woman scorned, dishing out insults to a manipulative ex-lover that ripped her heart out. "Bloodsucker, famef—er / Bleedin' me dry, like a goddamn vampire" she seethes on the chorus. The best revenge is always served cold.

Taylor Swift - "Anti-Hero" 

Taylor Swift has grown to be even more self-aware as her status ascends. She knows being a pop superstar comes with its challenges, and “Anti-Hero” reveals the woman behind the glitzy veil. Inspired by her nightmares, the chart-topping smash from tTaylor Swift has become even more self aware as her status ascends. She knows being a pop superstar comes with its challenges, and "Anti-Hero" reveals the woman behind the glitzy veil.

Inspired by her nightmares, the chart-topping smash from the 12-time GRAMMY winner’s tenth album Midnights is a personal journal into feelings of self-doubt and anxiety. But in natural Swift fashion, the dark lyricism is anchored by hopeful pop synths courtesy of longtime collaborator and co-producer Jack Antonoff. The video heightens the song’s themes, as Swift confronts various versions of her former selves.

"We all hate things about ​​ourselves, and it's all of those aspects of the things we dislike and like about ourselves that we have to come to terms with if we're going to be this person," Swift shared with fans on Instagram. That refreshing honesty is what makes "Anti-Hero" one of the singer’s most successful songs to date.

SZA - "Kill Bill"  

Leave it to SZA to make murder sound so sweet. On SOS standout single "Kill Bill," the singer takes a page from director Quentin Tarantino by nodding to his 2003 film, as she lives out her vengeful fantasies. 

The GRAMMY winner’s raging jealousy landed "Kill Bill" atop the Billboard Hot 100, making it her first-ever solo No.1 hit. SZA brought the fatal single to life with a cinematic music video, which pays homage to Kill Bill with fierce action scenes and  an appearance from Vivica A. Fox, who starred as a Deadly Viper and Thurman's enemy Vernita Green in the film.

"I've never raged the way that I should have. This is my villain era, and I'm very comfortable with that," the singer shared with Glamour about her album’s themes. "It is in the way I say no. It's in the f–ked up things that I don't apologize for." And with lyrics like "I did all of this sober" on "Kill Bill," you have no choice but to believe her.

2024 GRAMMY Nominations: See The Full Nominees List

The 2024 GRAMMY nominations are right around the corner — and as always, inspired Latin musical offerings will lie within the heart of the list.

While the Recording Academy’s sister academy, the Latin Recording Academy, naturally honors this world most comprehensively, it plays a crucial role in the GRAMMYs landscape just as in that of the Latin GRAMMYs — and there’s been crossover time and time again!

On Nov. 10, the world will behold nominations in all categories — including several within the Latin, Global, African, Reggae & New Age, Ambient, or Chant field. Within the world of Latin music, the awards are: Best Latin Pop Album, Best Música Urbana Album, Best Latin Rock or Alternative Album, Best Música Mexicana Album (Including Tejano), and Best Tropical Latin Album. The Recording Academy also offers a GRAMMY Award for Best Latin Jazz album, though that award is a part of a different field. 

Like the Recording Academy and GRAMMYs themselves, these categories have evolved over the years. Along the way, various Latin music luminaries have forged milestones in Academy history.

Ahead of the 2024 GRAMMYs nominations, here are some key facts to know about Latin music’s history at the GRAMMYs.

The First Award For Latin Music At The GRAMMYs Was Given In 1975

The first winner for Best Latin Recording was pianist and composer Eddie Palmieri, for 1974’s The Sun of Latin Music. Now an eight-time GRAMMY winner, Palmieri took home the golden gramophone in this category at both the 1976 GRAMMYs and the following year for Unfinished Masterpiece.

At the 1980 GRAMMYs, the first group winner was the thrice nominated Afro-Cuban jazz band Irakere, for their 1978 self-titled debut.

Percussionist Mongo Santamaria holds the record for the most nominations within the Best Latin Recording category.

The Sound Of Latin Pop — And The Title Of The Award — Has Shifted Over 40 Years  

Back in 1983, this category was called Best Latin Pop Performance. The first winner was José Feliciano, who took home the golden gramophone for his album Me Enamoré at the 26th GRAMMY Awards.

Best Latin Pop Performance eventually pivoted to Best Latin Pop Album and Best Latin Pop or Urban Album, then back to Best Latin Pop Album — just another example of how the Academy continually strives for precision and inclusion in its categories.

As for most wins, it’s a tie between Feliciano and Alejandro Sanz, at four. Feliciano also holds the distinction of having two consecutive wins, at the 1990 and 1991 GRAMMYs.

The Best Latin Urban Album Category Was Introduced In 2007

The first winner in this category was the urban hip-hop outfit Calle 13, for their 2007 album Residente o Visitante.

The first female nominee was Vanessa Bañuelos, a member of the Latin rap trio La Sinfonia, who were nominated for Best Latin Urban Album for their 2008 self-titled album at the 2009 GRAMMYs.

Here’s Who Dominated The Best Norteño Album Category

The first GRAMMY winner in the Best Norteño Album category was Los Tigres Del Norte, for their 2006 album Historias Que Contar, at the 2007 GRAMMYs. To date, they have landed four consecutive wins — at the 2007, 2008, 2009, and 2010 GRAMMYs.

The Intersection Between Latin, Rock & Alternative Has Shifted

Best Latin Rock Or Alternative Album; Best Latin Rock, Alternative Or Urban Album; Best Latin Rock/Alternative Performance… so on and so forth.

If that’s a mouthful, again, that shows how the Academy continually hones in on a musical sphere for inclusion and accuracy’s sake.

Within this shifting category, the first winner was Los Fabulosos Cadillacs, who won Best Latin Rock/Alternative Performance for 1997’s Fabulosos Calavera at the 1998 GRAMMYs.

At the 2016 GRAMMYs, there was a tie for the golden gramophone for Best Latin Rock, Urban Or Alternative Album, between Natalia Lafourcade and Pitbull. Overall, the most wins underneath this umbrella go to Maná, with a total of three.

These Artists Made History In Tropical Latin Categories

Over the years, this component of Latin music has been honored with GRAMMYs for Best Traditional Tropical Latin Performance, Best Traditional Tropical Latin Album, Best Tropical Latin Performance, and Best Tropical Latin Album.

The first winner of a GRAMMY for Best Tropical Latin Performance was Tito Puente & His Latin Ensemble, for "On Broadway," from the 1983 album of the same name.

Under the same category, the first female winner was Celia Cruz, for "Ritmo En El Corazón." Overall, Rubén Blades has taken home the most GRAMMYs under this umbrella, with a total of six.

This Was The First Latin Artist To Win Album Of The Year

Ten-time GRAMMY winner and 14-time nominee Carlos Santana holds this distinction for 1999’s "Supernatural," at the 2000 GRAMMYs.

This Was The First Spanish-Language Album To Be Nominated For Album Of The Year

That would be Bad Bunny’s Un Verano Sin Ti, at the 2023 GRAMMYs; Bad Bunny also performed at the ceremony, but Harry Styles ended up taking home that golden gramophone.

Ditto Música Mexicana — Formerly Known As Best Regional Mexican Music Album

Música mexicana — a broad descriptor of regional sounds, including Tejano — is having a moment in recent years, which points to the incredibly rich GRAMMYs legacy of these musical worlds.

The first winner for Best Mexican-American Performance was Los Lobos, for 1983’s "Anselma." For Best Regional Mexican or Tejano Album, that was Pepe Aguilar, for 2010’s "Bicentenario."

The Inaugural Trophy For Best Música Urbana Album Went To…

The one and only Bad Bunny, for 2020’s El Último Tour Del Mundo. He took home the golden gramophone again at the 2023 GRAMMYs for Un Verano Sin Ti. 

Keep checking back as more information comes out about the 2024 GRAMMYs — and how the Recording Academy will honor and elevate Latin genres once again!

What's Next For Latin Music? A Roundtable Discussion About Reggaetón, Indie Acts, Regional Sounds & More