meta-scriptYung Baby Tate On Success, Working With Issa Rae & 'After The Rain Deluxe' | GRAMMY.com
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Yung Baby Tate

Photo: LIFEWTR

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Yung Baby Tate On Success, Working With Issa Rae & 'After The Rain Deluxe'

Singer/songwriter Yung Baby Tate caught up with GRAMMY.com about creating with passion, supportive partnerships with Issa Rae and more

GRAMMYs/Jul 7, 2021 - 05:00 pm

Yung Baby Tate is well connected. Not so much in the sense that she has powerful people in high places but more so in that she understands herself, her fans and the significance of being a pop star in today’s culture and society. In her music videos, performances and social media, Yung Baby Tate is here, she is the present, and she is laying the groundwork to be the future of hip-hop, R&B, and pop fusion acts. The GRAMMY-nominated artist is only just beginning. 

Born Tate Sequoya Farris in 1996 to GRAMMY-nominated singer Dionne Farris, the 25-year-old artist may have inherited some of her mother’s abilities, but she’s built her own path to pop stardom using her creative gifts and cultivated talent.

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In 2015, she released her debut EP, ROYGBIV, initiating a string of conceptual projects showcasing her songwriting, singing, rapping, and production capabilities. Yung Baby Tate followed her first drop with the holiday-themed YBTXMAS in 2016 and in 2018, she issued BOYS. The albums were stepping stones to her debut full-length LP, Girls, which was released in 2019 and featured artists such as Baby Rose and Atlanta rapper Latto. (The album also featured a short film directed by Christian Cody.) 

In 2019, beyond her success and positive reception,Yung Baby Tate delivered a stand-out entry to Nicki Minaj’s Megatron Challenge. Although the Queen rapper did not name her the official winner, Yung Baby Tate had already established herself as a multi-talented artist that others should pay attention to. 

In 2020, the multifaceted vocalist continued to soar towards stardom. She collaborated with British pop artist Bree Runway on "Damn Daniel," announced a new partnership with Issa Rae’s Raedio, and earned credits for her contributions to the GRAMMY-nominated album Revenge of the Dreamers III.  

She closed the year by dropping After The Rain, a deeply personal EP inspired by the feelings after a breakup featuring fellow Georgia artist 6LACK. Being vulnerable, the rapper says, has helped her earn a fanbase.

"I am pretty much always exposing myself. I think that [vulnerability] is something that fans and listeners want in music because it allows for one to understand that we're all going through the same human experience," the singer shares with GRAMMY. "I really love seeing tweets, where it's like some random scenario and then everyone else is like, 'Well we [are] all just living the same life'...I think for music a lot of times, being vulnerable and kind of exposing yourself is what makes people resonate with it."

Not only is she relatable, Yung Baby Tate is infectious. An After The Rain standout track, "I Am" featuring rising Alabama rapper Flo Milli evolved into an anthem of affirmations and a Tik Tok sensation, earning over 1 million views on YouTube.

Catching up with GRAMMY.com via phone, the "Rainbow Cadillac" singer spoke about her career, representing the LGBTQ+ community, her song featured on the creative campaign for LIFEWTR, and what she hopes to accomplish as a force in the music industry.

This interview has been edited for clarity and length. 

I want to talk a little bit about the LIFEWTR campaign, and the song that you created "GIVE U LIFE."  What was the inspiration behind that song and the creative process?

The inspiration behind the song "GIVE U LIFE" was birthed off of what LIFEWTR, and really, what water is in general. Water is like the main source of life. Everyone needs it to survive. It really does give us life. I also wanted to take that phrase that people often use [like] "Ooh girl! I love what you just did there, you're giving me life," and kind of compared myself to water and to those elements that bring life to the world and into music and art.

The LIFEWTR campaign was done with Issa Rae. You also partner with Rae through Raedio. How is that relationship impactful personally and professionally? 

Personally, this partnership has really allowed me to grow in a lot of different places that [I wouldn't really have if] I were to partner with anyone else or another label. Issa reaches out from time to time, just to say "Oh, I'm proud of you for this [or] you are really amazing on that," which is really cool to have someone who I look up to as not only an actress but also an entrepreneur, a businesswoman, a fellow Earth sign.

It definitely has improved my confidence, personally. But as far as a career, so many doors have been opened in so many different things, not just music, but acting, voiceover work, the  LIFEWTR campaign. It's just been very very helpful, and I'm extremely grateful for it.

I think it makes a difference for me because you are both Black women. How do you think that kind of relationship can be an example for others especially in this type of industry where sometimes we're literally all that we have?

That was actually very important for me when I chose to partner with Raedio. Not only is Issa an extremely powerful, successful Black woman, but there are plenty of Black women and Black men on her staff, and that made me feel comfortable, like I will be seen, heard and understood. One thing I really admire about Issa is when she said "I'm rooting for everybody Black" she really did mean that, and you can see it through the things that she does, the people she empowers, and the people that she employs. It is definitely extremely important to me, and I hope it can be an example of how other people can do the same, not just women, but men as well.

What was your initial reaction to that viral response to "I Am" featuring Flo Milli? 

I was really shocked. It's not like I didn't believe in the song, I believe in every song that I put out, but I definitely wasn't expecting such a huge reaction and such a huge resonance with people, but I was extremely grateful for it. The song really is something that I wrote for myself to manifest, to affirm, to speak life over myself, [and] to give myself life, and the fact that so many people heard it, and said, you know what, I want to listen to this every morning, actually, every day, every time I'm going to work, and every night. It just made me so extremely grateful and proud of the work that I've been able to do. It makes me feel like the work that I have been doing…  means something.

Can you share more on After The Rain Deluxe? 

This is kind of like the before the rain, or during the rain. A lot of these songs are way more moody, way more reflective, because this whole EP was birthed off of a relationship ending and reflecting on the things that led to that or the things that came after. So, for this half of the EP, it is kind of what led to the rain and then the rain happened, and then, after the rain, we're going to be alright again. I'm really excited for fans to hear because I’m diving way deeper into R&B which is a space that I'll be more leaning towards going forward with new music. So, the first half is after the rain, is a little bit of R&B with this half is way more R&B centered and I'm really excited about that and really excited for people to hear it.

Who are some Black music icons, sounds or genres that continue to inspire you to create and how do you hope to impact the overall landscape of Black music through your art and your career,

Black music icons that inspire me are Nicki Minaj, Beyoncé, Rihanna, really a large fan of powerful women. I love Brandy, I love SWV...there's so many. I love Pharrell. I love Future, even. So many people inspire me. I'm inspired by so much, which is why my music is very varied. I hope to inspire people in the same way that I believe Nicki Minaj and Missy Elliott have inspired me to think outside of the box. [They] never allow[ed] themselves to be boxed in. 

I think I'm doing a pretty good job of that already. I want to inspire the next generation of people to not care about what people might think of them and to not be afraid to fully express and not be afraid to be the oddball. That's the type of legacy that I wish to leave.

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As a member of the LGBTQ plus community, do you feel as though queer Black women in R&B, hip-hop and pop spaces are underrepresented, and how do you think the industry can move forward towards more representation? 

I definitely do feel like we're underrepresented, but I like to think that, that is changing very swiftly. I think for a long time artists have been or were afraid to identify themselves in the public. I know even like freaking Whitney Houston was bisexual and like it was kept under wraps. I think that if it wasn't, it would have inspired so many people to feel like, oh my gosh, this woman that I look up to, and I love she's just like me, instead of saying, I'm wrong for feeling this way or I shouldn't tell anyone. I think we're definitely making a lot of strides and a lot of moves.

I love Lil Nas X and how open and unapologetic he is with his sexuality. Whether he's having sex with the devil or anything else. I'm just really being myself. I think moving forward the [music] industry should be more accepting of that, so that people won't feel like they have to hide or have to keep it under wraps for only a few people. The LGBT community is beautiful, it's vast and it's so diverse, and you honestly never know who [you] might be inspiring [or] who you might be doing some relief to. [They can] be like, "Oh wow, I love Yung Baby Tate, she's bisexual, great." I feel very good about myself now, and I don't feel like questioning or hiding myself. I think moving forward having more representation is always extremely important.

As someone who identifies as bisexual and being a Black girl from the South, how do you think that impacted your creative career?

Creatively, I think I've always been everywhere, it also kind of lingers over into my sexuality, I'm just very free. A free-thinking, free moving [and] free-loving person. I think that really shows in who I am as a person as well, and the things that I do, and the music that I make, the things I say, the people that I surround myself with, it is just a very free, don’t really care, type of vibe. And I've always really known that about myself and embrace that about myself.

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Genia Press Play Hero
Genia (right) performs for Press Play.

Photo: Courtesy of Genia

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Press Play: Watch Genia Narrate The Pain Of Heartbreak In This Raw Performance Of "Dear Life"

R&B singer Genia offers an acoustic rendition of "Dear Life," one of the singles from her forthcoming mixtape, '4 AM In The Ville,' out April 19 via Def Jam.

GRAMMYs/Apr 9, 2024 - 05:00 pm

On "Dear Life," R&B singer Genia pens a farewell letter to her lover — while simultaneously reflecting on how the intense saga crumbled her.

"I can't take anymore/ Put my pride aside, thought you could save me," she cries in the first verse. "These days, I don't know what I need/ You destroy me from the inside out/ If I go off the deep end/ You'll be sure not to bring me back."

In this episode of Press Play, watch Genia deliver a stripped-down performance of the vulnerable track alongside her guitarist.

The California native released "Dear Life" on Nov. 10, via Def Jam Recordings. She has also dropped three more singles — "Like That," "Know!," and "Let Me Wander" — leading up to her sophomore mixtape, 4 AM In The Ville, on April 19. 4 AM is a sequel to her debut, 4 PM In The Ville; both projects are inspired by Genia's experience of growing up in Victorville, California.

""[The songs] explore the different stages of grief in a relationship," she revealed in an interview with Urban Magazine. "The second tape is really me touching on falling in love, betrayal, anger, and rape."

Watch the video above to hear Genia's acoustic performance of "Dear Life," and check back to GRAMMY.com for more new episodes of Press Play.

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Megan Thee Stallion at the 2021 GRAMMYs
Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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GRAMMY Rewind: Megan Thee Stallion Went From "Savage" To Speechless After Winning Best New Artist In 2021

Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Black Sounds Beautiful: How Megan Thee Stallion Turned Viral Fame Into A GRAMMY-Winning Rap Career

A black-and-white photo of pioneering rap group Run-DMC
Run-DMC

Photo: Michael Ochs Archives/Getty Images

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

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It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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A collage photo of African women rappers (Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

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SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

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