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Fans remember Selena during Hollywood Walk of Fame ceremony in 2017

Photo: TARA ZIEMBA/AFP via Getty Images

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Selena Forever: Remembering The Latin Pop Icon 25 Years Later

On the 25th anniversary of her passing, the Recording Academy honors Selena via an industry round-table tribute featuring the artists, creatives and journalists she inspired through her art

GRAMMYs/Apr 1, 2020 - 06:48 am

Few artists have transcended genres, decades, languages, cultures and borders like Selena. Born Selena Quintanilla in Lake Jackson, Texas, and reared in the state's Corpus Christi area, the iconic singer is one of the most influential and most successful artists in the wider Latin pop canon.

In her early days, she became a pioneer in the then-male-dominated Tejano music scene, a genre she helped mainstream when she won the GRAMMY for Best Mexican-American Album in 1994 for her 1993 live album, Selena Live! It marked her first, and only, career GRAMMY win and the first time a female Tejano artist won the category, earning her the undisputed title of Queen of Tejano music. It was only one of many accolades for the legendary singer. 

In her short-lived solo career—she released five studio albums between 1989 and 1995—Selena would establish an ever-lasting sound that spanned languages and styles and resonated with fans across a spectrum of cultures and ethnicities. Her multiplatinum 1994 album, Amor Prohibido, gave early indications of her cross-cultural crossover appeal. In addition to topping the Top Latin Albums and the Regional Mexican Albums charts, Amor Prohibido became a top 30 hit on the all-genre Billboard 200 chart. It also received a GRAMMY nomination for Best Mexican-American Performance and spawned four chart-topping hits that conquered the Billboard Hot Latin Songs chart: "Amor Prohibido," "Bidi Bidi Bom Bom," "No Me Queda Más" and "Fotos Y Recuerdos," all considered signature Selena classics today. 

She would later go on to fully establish her mainstream crossover appeal with Dreaming Of You, her final album, released posthumously in July 1995, just three months after she was murdered by a former employee. The album would debut at No. 1 on the Billboard 200 chart in the U.S., becoming the first predominately Spanish-language album to accomplish that feat. It would ultimately prove the full potential of just how far the international star was poised to go.

Selena's reach expands far beyond music, too. A multifaceted businesswoman, she owned and operated two boutiques, called Selena Etc., across Texas, with several other locations across Latin America in the works. As a budding fashion designer, she regularly wore her own designs while performing onstage: Her iconic purple jumpsuit she wore at her final concert in 1995 remains an eternal look. In 2016, MAC Cosmetics released a makeup collection inspired by and in honor of Selena. Selling out within a day, the collection is now considered one of the best-selling MAC celeb collaborations of all time. MAC will be releasing a second Selena capsule collection this April.

The story of Selena, forever immortalized in the 1997 biopic starring a then-rookie Jennifer Lopez in the career-making titular role, is one that's continued since her untimely death in 1995. She has since inspired a new generation of artists and fans alike, who carry on her legacy through music, art and fashion, three areas in which she pushed the envelope with her unique style and vision. Much like her music lives on to this day, so too does her never-ending influence. 

On the 25th anniversary of her passing today (March 31), the Recording Academy honors Selena via an industry round-table tribute featuring the artists, creatives and journalists she's inspired throughout the decades through her music and art.

The quotes and comments used in this feature were edited for clarity and brevity.

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She Was A Genuine Soul

Kacey Musgraves (GRAMMY-winning artist; in 2019, she covered Selena's "Como La Flor" at the same site of the Tejano legend's final concert in 1995): Selena had an innate talent for taking something classic and traditional and shaping it with her modern voice. I love when someone has the vision to take something that's been done a million times and knows how to freshen it up in a way that speaks to their generation and also older generations. It's a quality that truly brings people of all ages together. 

Selena was an entrepreneur and woman of business, a songwriter, an iconic vocalist, a trendsetter, and her fashion sense was way ahead of its time. But the attribute I admire most about her was her ability to be real—unabashedly genuine across the board. Being in the spotlight, especially from a young age, can bamboozle people into feeling like they have to shift into something different when the cameras are on. Without ever knowing her, I feel like I can say she never did.

Linda Wilvang (Senior Director, Awards and Latin Genre Manager at the Recording Academy): I have always been attracted to artists who push the envelope, artists who are not conventional, and Selena was one of those artists. She elevated Tejano music to a new high. She successfully blended other musical styles with Tejano and made it her own. She proved to me that you can succeed without compromising your core values, without changing who you are. You can work in any industry and still be real.

John Dyer (photographer; in addition to photographing Selena for several magazine covers in the early '90s, he has contributed images to the Selena Forever/Siempre Selena installation on display at McNay Art Museum in San Antonio, Texas): I spent the day before the shoot setting up several backdrops in the studio so I could photograph her in a variety of situations and costumes ... She jumped out of her car with a big smile. A naturally beautiful, young Latina with jet-black hair, flawless skin, and a perfect figure. She opened the hatchback. It was crammed full of her performing costumes, many handmade, all of her own design … 

For the cover [Mas Magazine, 1992], we shot in front of a gray background. Then we moved in front of a red curtain above a black and white checked floor. We ended outside the studio against a white seamless in the warm afternoon light. Selena's quick smile, infectious laugh, and unending energy made her a pleasure to work with …

In early 1995, Texas Monthly called and wanted to do a spread on Selena. By now, she had achieved incredible fame and transcended the boundaries of the Texas music scene. 

We met at the Majestic Theater in San Antonio, a favorite place of mine. She had just finished two exhausting days of shooting TV commercials for a corporate sponsor. She was tired. I had brought a beautiful handmade jacket for her to wear. I posed her in the alcove on the mezzanine of the theater where the light is particularly nice. She was subdued and pensive. A far cry from the ebullient, excited young singer I'd photographed three years earlier. Later I thought her mood might have been an eerie harbinger of what was to come.

Between when I photographed her at the Majestic and the Texas Monthly article coming out, she was killed. The art director, my old friend DJ Stout, used one of the more somber shots I had done for his cover chronicling her death. He sent me a handwritten note not too long after the issue appeared saying the cover with my photograph of Selena was one of the strongest he'd ever done. It's a cover I would rather not have had. 

She Represented A Different Kind Of Beauty

Patty Rodriguez (Senior Producer for On Air With Ryan Seacrest; her Los Angeles-based children's book publisher, Lil' Libros, released a bilingual picture book biography about Selena; in 2015, her online petition helped launch the Selena-inspired MAC Cosmetics makeup line): She was unapologetically Latina. She was so proud of her identity and carried it with her everywhere, and that is what resonated with us. Growing up, we had no one to look up to, so then here comes a woman … with black hair, brown skin, that sounds and looks like us. Her flamboyant onstage costumes were designed and created by her, an example of the Latina make-it-happen-with-the-limited-resources-we-have attitude. Her trademark red lipstick and hoop earrings are what you see in our neighborhoods, and she took that with her to the world stage. 

Latina women purchase beauty products three times more than any other group, and it wasn't until MAC released Selena's collection did we feel seen; it's unbelievable to me that it took this long. But I see why: The men and women who grew up with Selena are now adults. She taught us to be unapologetically Latinx, and we are no longer afraid to ask for what we deserve. Thank you Selena.

Read: Remember When? Selena Wins Big At The 36th GRAMMYs 

Leila Cobo (VP Latin Industry Lead at Billboard): I think Selena's particular brand of beauty was essential to her success. In a world (still) of telegenic, imported Latin pop stars, and a time when the standard for Latin beauty were largely white soap opera actresses, Selena was an anomaly. Selena embraced her body, her hair, her voluptuousness. She was so real. I would say that, for the first time, a new generation of U.S.-born Mexican-Americans and Latinas overall had a star that they could intimately relate to at all levels. She was their peer. She was a role model for an entire generation of Mexican-American girls who didn't have a role model before. This was key. Only Jenni Rivera, many years later, would come close.

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Kate Carey (Head of Education at McNay Art Museum in San Antonio, Texas; Exhibition Curator for Selena Forever / Siempre Selena photography installation): In selecting the photographs on view in Selena Forever/Siempre Selena, I had an opportunity to look through many photos from two different shoots with photographer John Dyer. I recognize that he is a gifted photographer, but her beauty and winning personality were revealed on every frame. I can see why brands wanted to align with her image. Yes, she is beautiful, but she also came across as very real—just like me or you. 

Pabllo Vittar (Brazilian activist, artist and drag queen): Selena embraced her beauty the way it was, not trying to follow the "beauty rules." That's important and it resonates till now, as you can see more and more people feeling good with their bodies and how they look. We are all beautiful in our own way and there's nothing that can tell us otherwise. 

Honey Andrews (transgender performer, based in Corpus Christi, Texas, who's worked as a Selena impersonator for nearly 15 years; "Selena was definitely one of my inspirations and idols and someone I definitely look up to when I began my transition," she says): Selena's fashion was definitely ahead of its time, and she was always up to date on the latest trends. She was an amazing fashion designer. Her amazing onstage costumes are very recognizable, and she has definitely impacted today's women in the music industry; till this day, a lot of women credit her for the fashions they wear ontage and even for just a casual day. She definitely impacted me because she taught me that you can be sexy, even if you're not a size zero. You can still be sexy by having curves, and she definitely embraced her own beautiful body and curves.

Girl Ultra (R&B artist from Mexico City): I feel like she embraced her curves and her body shape so much. She was breaking paradigms about the female body and Latina bodies as well. As Latinas, we have big caderas [hips] and juicy thighs, and when it comes to fashion, it's hard to find the right sizes. And by her designing her own outfits and crafting them, she was breaking all this body stereotyping back in the day. 

Javiera Mena (Chilean electropop artist): She transmitted good vibes with her smile, her eyes, her body—we could feel it. We all feel it when we watch her videos, too. It makes you connect, and that's a real beauty. Also, her mouth and lips were very iconic. I understand MAC [Cosmetics] used it for a [beauty] line, with her big and thick lips, something that influenced me and all the people!

Her Fashion Was Ahead Of The Time

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Kate Carey (McNay Art Museum): Selena Forever/Siempre Selena was conceived at the McNay Art Museum in tandem with the 1990s-focused exhibition, Fashion Nirvana: Runway To Everyday. Like many of the designers on view in Fashion Nirvana, Selena took fashion risks, embraced body-conscious ensembles and carefully crafted her image. That brand of fearlessness and innovation characterized the 1990s and Selena's fashion sense. The sparkly bustier tops, revealing performance ensembles and cool leather jackets cement her reputation as a style icon, but she presented an authentic and accessible image by wearing jeans, boots and white T-shirts. Personally, I'm a big fan of the accessories: the newsboy hats or big silver belts. She absorbs these elements of menswear and represents them as both tough and feminine. That, to me, is '90s fashion in a nutshell.

Javiera Mena (artist): I love her aesthetic and style. It is a great influence for me. I have been influenced by the high-cut Texan jackets with large shoulder pads and the glitter and reflective accessories. Also, her jeans and thick eyebrows. She was a pioneer. She had an elegance that brightened without limits when she was on stage.

Christian Serratos (actress; she stars as Selena in the forthcoming Netflix series, "Selena: The Series"): It's amazing to see how many artists, of all backgrounds and genders, have been inspired by Selena. It was her fearlessness and creativity that made her an icon. There are few people who have the power to be remembered by a color or a feeling, or who have become synonymous with an accessory like the hoop earring. The last time I saw what Selena did to the red lip was Marylin Monroe, another icon. I see Selena's influence when I walk down the street, and I know I'll continue seeing that influence for many more generations. 

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María (Lead singer of Los Angeles-based Spanglish indie rock/indie pop band, The Marías): My first memory of being introduced to Selena was in her biopic film. Thereafter, I listened to her music and watched her music videos nonstop. I remember when I was around 5 or 6, I wanted to wear a bustier just like Selena. I wasn't even old enough to wear a bra! But my mom, being the angel she was, found some tiny training bras at the store and sewed little beads on them for me. This was my earliest memory of being directly influenced by fashion. When I was old enough to really understand, her style represented confidence in your own body. The fact that she could so freely and confidently dance around in a bustier, against her father's wishes, was inspiring. She wasn't doing it for sex appeal, in my opinion. She was doing it because she simply wanted to feel free and in control of her body.

Raquel Berrios (Puerto Rican designer and co-founder/singer of Buscabulla): Her style sense was very balanced and cool. It was sexy without being slutty, feminine but not fragile. She really created a strong yet down-to-Earth example for Latinas. I personally strive to include that balance in the way that I like to style myself and portray myself as a Latina artist. 

She Was A Multifaceted Businesswoman

Christian Serratos (actress): Selena's ability to create new avenues for herself and work hard to achieve them is inspiring and relatable. We all have the ability to design our own paths. Strong women like Selena show us the power of never giving up and handling adversities with grace. 

Jennifer D'Cunha (Global Head of Latin Music at Apple Music): Selena had an entrepreneurial spirit and extended her self-expression beyond music and into fashion, design and film, while staying true to her personal brand and identity. Her confidence, authenticity and distinctive personal style still resonate and inspire fans all over the world. She had the courage to reinvent herself and the work ethic and raw talent to be successful at anything she committed to. Selena ventured into uncharted territory by expanding her realm of influence outside of music, well before celebrity clothing lines were commonplace and brand partnerships were the norm.

Tatiana Hazel (Mexican-American, Los Angeles-based singer-songwriter, musician, producer and fashion designer): Nowadays, several musicians are starting their own makeup lines, fashion brands, etc. But Selena was definitely a pioneer for this kind of business model. She really was capable of anything she set her mind to accomplish, and I believe that is why she was able to break so many barriers through determination. Also, not only was she determined, but also talented at everything that she pursued.

She Was A Voice For Latinx People Around The World …

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Adrian Quesada (GRAMMY-winning guitarist/producer and founding member of GRAMMY-nominated duo Black Pumas; he served as the music director for the Selena For Sanctuary tribute concert series in 2018 and 2019): She had a huge impact and influenced many, and still does to this day, because representation is very important for communities and cultures that haven't always had an icon that transcends boundaries to look up to. For people that looked like her, spoke like her, came from places like she did, it let them know that they could do it, too. I feel like her influence continues to grow exponentially, even for generations who weren't alive when she was. She gives hope and inspires because she was bigger than any one genre, culture, region and country, and was a positive role model at that. 

María (artist): When an artist as undeniably talented as Selena comes along, deep down it doesn't matter where she's from. I became a fan of Selena when I was really little, after watching the movie [Selena] with Jennifer Lopez. It didn't matter to me what Latin country she was from. What mattered to me was that she was Latin and that she was accomplishing so many amazing things. Of course, Latin communities take pride in their countries and flags, but what unites us all is that we're Latin, that we have similar values and morals and beliefs. I'm from Puerto Rico and my father is from Spain, but growing up, all of my friends were from different Latin countries: Venezuela, Colombia, Mexico, Brazil, Uruguay, Guatemala and more. We learned from each other's unique cultures, but deep down we were all the same. 

La Doña (Mexican-America multi-instrumentalist, producer and singer-songwriter): I think the reason her music was so successful with such a diversity of Latinos is because Tejano music and all of the music she is founded in are tremendously diasporic cultural practices. That means that when she revolutionized Tejano music and prepared it for the pop platform, she is representing and reiterating ancient practices that are not confined to the region of Texas. Similarly, when she presented her style of techno-cumbia, she was not only appealing to a young brown audience, who was excited by their contemporary synthetic sounds mixed with familiar and familial rhythms, but also representing Afro-Latinx and Afro-indigenous art forms that have informed all of the musica tipica and popular of Latin America. This commitment to tradition and bravery in transporting it into a new arena is definitely one of the reasons that Selena's music spoke to such a diversity of Latinx fans across the world. 

Isabela Raygoza (Latin Music Editor at SoundCloud): Selena's musical moxie embodied the beautiful complexities of biculturalism. With her insatiable mix of electro-cumbia, ranchera and pop-flavored R&B, Selena went on to represent the experiences and lifestyles of her compatriots: Mexicans (native, first-, second-, third-gen), Texas dwellers and beyond. She was born in the U.S. to Mexican-descendent parents, and she didn't speak fluent Spanish, similar to Chicano rock star Ritchie Valens before her and countless others of Latinx immigrant backgrounds. Brown-skinned, family-oriented, and of humble beginnings, Selena, the pop icon, became the voice of the Latinx diaspora. 

Without Selena's formidable contributions to Latin pop, J.Lo or Becky G's musical career might've not been what they are today: two U.S.-born Latinas who, too, grew up speaking predominantly English, who embrace their biculturalism with endearment and pride and who uphold the enduring legacy left behind by the Queen Of Tejano Music.  

Although Selena's tragic death cut her potential short, she nevertheless managed to leave an indelible mark on Latin pop, and she will surely continue to do so for newer pop stars to come.

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Raquel Berrios (artist, Buscabulla): Selena was right there doing her Latin thing in the most unique way in a time when we really didn't get to see a lot of Latina role models on mainstream media. She set such a cool example of a super talented, down-to-Earth Latina woman. I loved how she broke language barriers. That was a huge inspiration for me as an artist.

… But She Was A Role Model For All People

Kali Uchis (GRAMMY-nominated artist): Selena will forever be iconic because that's what she was. Her being taken from us is one of the greatest tragedies known to man, but Selena's raw star power, persistence and dedicated fan base are the reason her legacy will be immortal. As a Latin-American woman, she made me proud to be multicultural when at times it never felt I could be American enough or Colombian enough. I've always listed her as one of my greatest inspirations, because she was the first multicultural global sensation on Earth.  

Honey Andrews (performer/Selena impersonator): Selena's music and art influenced me in so many different ways. Her music is timeless. Selena was a piece of art herself. She was very diverse with her wardrobe as well as her music. She means so much to me as a person because she taught me that the impossible is always possible. She was a one-of-a-kind artist and she was such a great cultural figure for the Hispanic and Latino and Mexican-American community.

Marissa Gastelum (Latin Music Artist Relations at Apple Music): Selena is the only Latin artist to have broken cultural barriers the way she has passed the grave. When you have artists like Beyoncé and Kacey Musgraves performing covers of Selena or Drake wearing a shirt with Selena, you know she has transcended culture. Her spirit lives on through her music, and the Selena movie helps new generations get to know her story and connect to her music. Her album Dreaming Of You is a gem, and those songs are timeless. I think these artists connect to Selena because of her music and her sense of style. She was the epitome of cool and an incredible performer. Selena showed that a woman can be strong and graceful and can command a stage and be sexy at the same time.   

iLe (GRAMMY-winning Puerto Rican singer/artist; member of Calle 13): I think that when you start something that's so good there is no reason to stop. Selena was that dreamer that we all are when we were young. Listening to her songs today is revitalizing. She and her music reminds us about the importance of being alive, enjoying every moment and to keep dreaming. 

Suzy Exposito (Latin Music Editor at Rolling Stone; her former punk band, Shady Hawkins, covered Selena's "Como La Flor" in the past): I was always a sucker for a forbidden romance like that of [Selena's hit song] "Amor Prohibido." Inspired by love letters Selena discovered from her grandmother to her grandfather—a young maid who fell in love with the wealthy son of her employers—it's a heartrending tale of two young sweethearts, who against the conventions of society, flout their class disparity with love. Selena told it with such verve and conviction that even as a 5-year-old, it just rocked me to my core. Yet the context changed as I grew older, and I began to understand that the love I so desired would probably look very different from that of my parents or most of my peers. So when I came out as a bisexual woman 10 years ago, I braced myself to go through it alone; but the biggest surprise and reward of coming out was that, in fact, I was far from it! In being more present in New York City's LGBTQ community, whether by attending protests, drag nights and punk shows, I was able to find a beautiful community of Latinx people who grew up just like me: bilingual children of immigrants, whose resilience and great capacity for love transcends all kinds of borders.

Suzy Exposito (center) performs with her band, Shady Hawkins

Adrian Quesada (artist/producer): Being from a South Texas border town, cross-cultural and bilingual feels pretty normal and felt so at the time of her music. But I think it gave hope that it could be bigger than that and reach the masses through multiple avenues. They updated the Tejano sound a bit with modern, at the time, R&B influences, which helped it cross over and resonate with people who weren't familiar with regional Tex-Mex music and did so in a way that was seamless and natural. I do believe she was well on her way to even bigger crossover territory, with collaborations with people like David Byrne, and would have continued to push the envelope musically and culturally to this day. She was just beginning to really branch out before her life was tragically taken. 

She Broke Barriers And Opened Doors For Next-Gen Artists

Angie Romero (Senior Editor, U.S. Latin Music Culture and Editorial at Spotify): Back in the day, artists like Selena had to fight hard against systemic barriers, many of which still exist today. But because of artists like Selena, Gloria Estefan and others, the door for the next generation has been cracked open, and it will forever stay open. Young Latinas can dream of doing anything they want to do in the world, and they don't ever have to stay inside a box, either — they can do it all, just like Selena did.

iLe (artist): Society makes us get used to the same things so much that we don't notice what we're seeking until it suddenly appears. We as women have a voice that should be heard and acknowledged. Selena became a female figure that Tejano and Latin pop music needed and I think she succeeded by not being afraid of being herself

Jennifer D'Cunha (Apple Music): Selena broke barriers for women in Latin music. She created her own lane in the male-dominated Tejano music scene, and successfully took the genre to new heights. Whether it was cumbias, traditional Tejano or pop, she made her unique sound mainstream in Latin music. She thrived not by trying to conform, but by pushing the boundaries, following her intuition and playing by her own rules. Her spirit lives on and continues to inspire.

Pabllo Vittar (artist): For me, she was the first Latin diva going global! She was gorgeous and unique! I was born a year before she passed away, but I remember my mom listening to her music and I could watch her videos some years later. She was an icon that comes to mind when we talk about letting the uniqueness of your culture shine through you, and she was an example of how you can take a specific and regional rhythm and work your way into the industry. 

Jesse Baez (Guatemalan contemporary urban/R&B artist): I think the most important thing people should know is that you can live forever through music. You know, Selena passed away when she was 23, so she was incredibly young, and in spite of that, she's still relevant in 2020, maybe more than before. I think people should know that you can live forever if you do something with passion and enjoy what you do—that's what I would take from her. 

Girl Ultra (artist): She had such a big female strength that still empowers upcoming generations. She embraced her roots and her femininity in ways that Mexican culture was not very used to. She also gave Mexican weddings and parties many anthems.

La Doña (artist): Selena was able to supersede systemic barriers for many different reasons; one of those is her raw talent and passion. It is impossible to ignore the sheer amount of energy she put behind not only every song and every performance, but also all of her other creative ventures. Unfortunately, however, we have seen that that is rarely enough for a young star such as Selena to achieve success in the way that she did. 

I think that a huge contributor to this success was the support and contributions of her family. Though working with one's family is never simple or easy—speaking from the perspective of someone who grew up playing Tejano music in a family band—it is also grounding and supportive in a way that you won't experience from a different type of team. 

The last element of this perfect storm that vaulted Selena into super stardom is that the music industry needed her. The huge Latinx population within the United States needed her; the market existed but it was largely ignored until Selena revealed it, and then there was no going back. She opened a door to a market and created an entire Latinx enclave within the pop industry that would always exist as her legacy.

Her Music Still Strikes A Chord Today

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Kate Carey (McNay Art Museum): "Como La Flor" is one of the greatest songs ever, and if I have done anything right as a parent, it is that my kids know this song by heart. 

Kali Uchis (artist): My favorite songs are "No Me Queda Más" and "Como La Flor"—because I like to dance and cry.

Angie Romero (Spotify): It's so hard to choose a favorite! But "Como La Flor" is just a perfect song, with the perfect metaphor, and it was also special to her and the band because it was their breakthrough hit in the U.S. and Mexico, reaching No. 6 on Billboard's Hot Latin Songs chart [in 1992]. When she sings the opening notes of that song, live at the Astrodome, and drags out the word "flooor," then moves her hand beautifully like a flamenco dancer, it gives me chills and makes me teary-eyed every time! I also just love that line about "me marcho hoy, yo se perder" ["I'm leaving today, I know how to lose"]. It's a different take on a broken heart in the sense that you aren't just wallowing in sadness, but you accept it and move on, similarly to other iconic songs that I love that also take the high road, like "I Can't Make You Love Me" by Bonnie Raitt

iLe (artist): I have many Selena classics that I love, but I would have to say "Techno Cumbia" [is my favorite] because it reminds me of a little dance that I used to do with my cousin, Beatriz, when we were kids.

Jesse Baez (artist): I feel like "No Me Queda Mas" is the only ballad that I can go back to and not feel weird about liking. It just became a permanent song in connection to my childhood. Even though it's sad, and there are a bunch of other Selena songs that I also love, I like how this song goes against everything else I tend to like, so I will pick that song forever.

Jennifer D'Cunha (Apple Music): Selena's [2003] Live: The Last Concert is one of my favorite concert films of all time. Selena's charisma onstage, her vocals, the energy from her fans and that fierce purple jumpsuit make this one of the most iconic live performances ever.

Leila Cobo (Billboard): "Amor Prohibido" is my favorite Selena song. It's a beautiful story, a timeless song, timeless lyrics. It's a song that will forever be relevant.

A New Generation Of Artists And Fans Continues Her Legacy

Leila Cobo (Billboard): While Selena's music traveled internationally, her real influence lies in her impact within the United States. Because she was a homegrown star, she was widely recognized both by Latin and non-Latin fans. Selena was an anomaly: Bilingual and bicultural, she not only looked like her fans, she was like them. That relatability was transformative for Latin pop culture.

Thanks to Selena, for the first time, perhaps ever, U.S.-born Latinas had a role model they could aspire to be. Two generations later, Selena's impact is tangible. Dozens of prominent figures—from Becky G to Jennifer Lopez to Leslie Grace to Selena Gomez—point to Selena as their direct influence. Selena's legacy has been fundamental in creating a new movement of U.S.-born Latin artists who today, 25 years after her death, are collectively reaping success and still naming her as the precursor of their achievements.

Girl Ultra (artist): I feel like any Latina making music since then is part of her legacy. We're fighting for the same cause: breaking paradigms about how ''Latino music'' should sound or look like and breaking with the objectification and the so-called "fetish" of Latinas all over the world.

Linda Wilvang (the Recording Academy): Selena made Tejano music cool! Moreover, she was able to fiercely and creatively convey her passion for the genre, and this you can attest by watching any of her performances. She truly loved her craft, her fans—she loved life. Selena's legacy has endured to this day and will continue, thanks to her family and fans who lovingly have kept her music and spirit alive for 25 years and beyond. 

Marisol "La Marisoul" Hernandez (Lead vocalist of GRAMMY-winning Los Angeles band La Santa Cecilia): When I first witnessed Selena, I was blown away by her amazing vocal skills. It was so inspiring to see a brown, curvaceous woman be so confident and commanding onstage. I could see myself in her, and that was so empowering! At that time, as a teenager, I, too, had dreams of one day becoming a singer myself. Her beautiful music introduced me to the Tejano music genre, which I began to follow. I admired her presence in a mostly male-dominated music scene and soon became a loyal fan. 

Watching her interpret regional Mexican music in Spanish really moved me to continue my personal journey. When I saw an interview with her and [saw] the way she spoke Spanish with her Mexican-American accent, that's what really got me. She spoke the way I spoke. She was a Mexican-American female musician dominating the Tejano, regional Mexican music scene, and at the same time, you could hear in her voice that American R&B style that I would hear later in the [1995 album], Dreaming Of You. That's what made her so special to me and such an inspiration.

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Kate Carey (McNay Art Museum): I love visiting the McNay on weekends when I'm not really working. The first weekend of the Selena Forever/Siempre Selena exhibition at the McNay, my parents were visiting; I wanted to show them what I was working on. We saw visitors throughout the museum wearing Selena fan memorabilia. One older gentleman wore a T-shirt that read, Selena es mi reina [Selena is my queen]. Similarly, a young mother encouraged her daughter to pose like Selena in the photos. I don't know why her music is so timeless, but I know that it is, and it's very obvious to me the reverence Selena fans have for her music and her image. 

The Enduring Beauty Of Selena's Legacy

Danna Paola
Danna Paola

Photo: Rafael Arroyo

interview

How Danna Paola Created 'CHILDSTAR' By Deconstructing Herself

"'CHILDSTAR' is the first album in my entire career where every inch, detail, and decision are curated and made by me," Danna Paola tells GRAMMY.com. "I made an album for myself and that little Danna who has always wanted to do this."

GRAMMYs/Apr 12, 2024 - 12:00 am

Danna Paola feels comfortable coexisting with her shadows. 

The Mexican singer, model and actress first appeared on television at age five, and has spent recent years dwelling on memories of her youth. Now 28, Danna is dismantling the myths and taboos around her artistic persona.

This process resulted in CHILDSTAR, which arrives April 11. Danna's seventh LP is her most authentic production and one where she makes peace with her childhood.

Accomplishing this freedom took her two years of therapy, the singer confesses to GRAMMY.com. "I deconstructed myself and my beliefs and unlearned many things to learn new ones. The pandemic also opened Pandora's box. That's where everything came out."

Through that self-discovery process, Danna knew she had to break with a constant that had accompanied her for two decades: acting. The last character she portrayed was Lucrecia in the Netflix series "Elite," a popular role that led her to reignite her music career after an eight-year hiatus. Beginning to live authentically, without the vices that fictional characters can leave behind, was the crucial step that led the Latin GRAMMY-nominated singer to CHILDSTAR.

CHILDSTAR follows a lengthy depression and a break from her management team, which Danna has described as controlling. On the new album, she embraces indulgence — singing about female pleasure for the first time in her career — and draws inspiration from her after-hour encounters. CHILDSTAR's darkly powerful electronic rhythms and synth-pop, tell a tale about a weekend of partying, alcohol, and sex to create the perfect escape from "your demons, your life, and your reality." 

Ahead of her album release, Danna Paola discussed the processes that led her to break with her past, how her boyfriend was instrumental to her return to the studio, the synthesizer that inspired the album's sound, and the gift that Omar Apollo left for her. 

This interview has been edited for length and clarity.

Tell me about the process that led you to co-produce for the first time.

This album is made with a lot of love, many hours, but above all, a lot of freedom. It's a very energetic and aggressive album, liberating.

It was a journey of introspection, empowerment, and self-confidence. Beyond being a sad story, the complete meaning of the album is not to talk and throw shade at my childhood. [It's about what] I have discovered since that first therapy session to find and make peace with my past, and that instead of being a place of embarrassment for me, it empowered me.

CHILDSTAR is the first album in my entire career where every inch, detail, and decision are curated and made by me. That's something that I am very proud of. I made an album for myself and that little Danna who has always wanted to do this. 

It is energetic, super intense, and sexual. Electronic music, funk, dance, synth-pop, and R&B lead me to drain all these emotions. The choice of each song, and the details and creating them from start to finish, [has] been very cathartic.

In "The Fall," you sing, "You don't know me, you don't know s–– about me. I'm not a shooting star." Was it painful to relive the memories of being a child star?

Yes. I grew up in 2000s television. Back then, creating a child's image came from a lot of machismo: being the perfect girl, the girl who doesn't speak badly, the girl who smiles for everything, and whose characters are all good. She can't do bed scenes, can't talk about sex. 

With this project, I embrace that [version of] Danna. I told that girl that everything would be fine. It's OK if you make mistakes, and it is OK to fall in love. Falling in love terrified me because I've been on different projects… every six or eight months; the longest a project lasted for me was a year. I made relationships with people and friends, [but] people always left my life. I built a pretty lonely life; I almost did not spend time with my family. I poured my life into work.

I had this distortion of reality where Danna Paola was the superheroine, and I forgot who Danna was. That's why I stopped acting; creating characters and being in someone else's skin was moving me further and further away from discovering myself as a human being in the ordinary course of life, of creating myself based on situations, emotions, and relationships. 

In therapy, of course, I understood that. I made peace, and today, I am discovering many beautiful things about myself as a child that were precious, happy, and full of love. Of course, I don't blame my parents because they did their best. Nobody teaches you how to be a child star from age five.

The album led you to shine a light on your darkest sides. What did you discover about yourself and Danna as a person and artist?

I was terrified to take risks, to speak, or to create. [To me] creating a project takes a long time, at least with music. I discovered that, for me, [making music] is a spiritual act. It is an everyday practice. It is to continue to discover and continue to learn. It's falling in love again with my profession and giving the industry another chance.

I also learned that our capacity for reinvention is infinite so we can start over. Today, I also begin to be a little more human. However, I don't aspire to be an example for anyone. I want to share my experiences and the lessons I have learned so I can move forward, continue to love what I do, and not lose myself. I used to say that I wouldn't make it to 27. That was in my head.

I'm making a wonderful balance between my personal life and my work. I'm also building my family at home with my boyfriend [artist Alex Hoyer], my two little dogs, my friends, and my chosen family. It's making peace and creating the life of my dreams.

Do you like who you are now?

I love it. I continue to polish many things about my personality. I work hard to be a better human being. Life is about learning and transforming yourself. I can release another album in a couple of years; I may release another this year. I don’t want to stop making music. [I want to] continue transforming myself through my art. 

In the first two tracks, "The Fall" and "Blackout," you repeat that people don't know you. How would you describe the Danna of this record? 

She's a woman who is very sure of who she is, and nobody has given anything to me. I'm in love with my project, my music, and my life, and I'm enjoying it a lot.

I struggle a lot with fame, but today, I present myself as a liberated woman in a good headspace. I don't pretend to be perfect or an example for anyone. Quite the opposite; all I do is share experiences, lessons, and music.

I'm an artist in every sense of the word. I'm a creative, honest person and have a lot of love to give, and I love receiving it, too. That should be mutual. It's an energetic practice that when one really does things with love, the universe always rewards it.

In songs like "Atari" and "Platonik," you openly sing about female sexual pleasure. Is it the first time in your career that you sing about your sexuality? 

Yes. This album is very sexual. There's a taboo when it comes to women talking about sex. In reggaeton, there are thousands of ways in which we can talk about sexuality. In my case, I had always considered it forbidden. 

It's what I told you about the kid [actress] who doesn't [about sex], who's a virgin until marriage. There is no richer pleasure than sex and the sexual pleasure you can have as a woman. There's liberation, to feel good about yourself, with your body, and also the sexual education that I can also share with generations.

This liberation with my femininity is something that I also discovered: The pleasure of being a woman and having many experiences in my life that have led me today to enjoy who I am, to have a happy sex life, and to share it through my music.

In "Platonik," you discuss sexualizing a platonic relationship with a woman and sing "I can't help what I think in my bed." Why was exploring that relationship important to you?

I had a platonic love with a girl at a stage of my life. I kept this to myself; it was a personal experience that opened the conversation to a beautiful story.

I wrote this song with [producer and songwriter] Manu Lara. We made it in half an hour. This song has something unique because, besides talking about a personal experience that is also super sexual, it talks about universal love.

That's why I say that CHILDSTAR is an album of many stories that have marked my life and beyond, talking about only the childhood stage, which is what everyone speculates, but that's not the case.

You’re flirting more with synth-pop in this album. What caught your attention about this genre?

It comes from this aggressive part of saying, here I am. For me, electronic music connects and drains emotions. Every time I've been out partying, electronic music has been liberating for me, and when I put it together with pop and these lyrics, it has become a new way to enjoy the genre.

While creating CHILDSTAR in Los Angeles, I fell in love with a Jupiter [synth] we found at Guitar Center. That synthesizer is in every song. The inspiration [to use the instrument] comes from John Carpenter's synth album [Lost Themes III: Alive After Death]. In it, I discovered synthesizers had a way of incorporating sound design and darkness into the album. 

[Synth-pop is] the expression of that need to bring out the energy I had stuck through music. It’s an emotional purpose, the connection I have with electronic music.

Your boyfriend, Alex, was instrumental in making "XT4S1S" when you didn’t want to enter a recording studio. How was reconnecting with music with help from your romantic partner?

"XT4S1S" is the song that, to both of us, as a couple and as producers, connected us on a hefty level.

I was super blocked. It took me several years to get out of my depression hole. We returned one day from [La Marquesa park] here in Mexico, and started chatting. Alex opened his laptop and started pulling out a beat.

I started throwing melodies, and [shortly] we had the chorus. It brought me back to life. I started crying with excitement because I finally felt again these desires and this emotion that you feel when you create a song, and you can’t stop moving forward and keep creating.

I remember we recorded my vocals on a voice note and sent it to [the production software] Logic. Then, it took us four months to produce this song because it was a lot of discovery, in this case, for me as a producer.

Alex is a great musician, artist, a genius — and I don’t say that because he’s my boyfriend. Artistically, there’s a fascinating world inside his head that I have learned a lot from. 

The track "Amanecer," which features Omar Apollo, breaks dramatically with the story you tell in the album. Why did you end that party cycle with a more folksy, chill song?

"Amanecer" is a track that has us all in love. It was the last song I recorded for the album. 

I wrote it to my ex. On my birthday, he called me — I was already with Alex — and it was super weird. I always feared running into him on the street, seeing him with someone else, and feeling something. And it was the exact opposite. I had already healed internally, and that wound had stopped hurting. I stopped feeling all the emotions I had gone through in K.O., [the album nominated for Best Vocal Pop Album at the 2021 Latin GRAMMYs].

This song talks about knowing how to make peace and understanding how to let go. It’s the dawn of the album. It’s perfect to release all the drama, and all the intensity, and aggressiveness that is the entire album itself.

[The song invites you] to hug yourself and say everything will be fine. There is always an opportunity to start over. 

It also has a beautiful story. Manu [Lara] taught Omar Apollo the instrumental parts of the song, and he made some melodies. At the moment of receiving them, [Omar] agreed we would make a song together, [but] it was almost impossible to record together.

[Instead, Omar] told me "You can use the melodies I made" and left me the last part of "Amanecer." He left us with that magical essence.

10 Women Artists Leading A Latin Pop Revolution: Kenia Os, Belinda & More

Genia Press Play Hero
Genia (right) performs for Press Play.

Photo: Courtesy of Genia

video

Press Play: Watch Genia Narrate The Pain Of Heartbreak In This Raw Performance Of "Dear Life"

R&B singer Genia offers an acoustic rendition of "Dear Life," one of the singles from her forthcoming mixtape, '4 AM In The Ville,' out April 19 via Def Jam.

GRAMMYs/Apr 9, 2024 - 05:00 pm

On "Dear Life," R&B singer Genia pens a farewell letter to her lover — while simultaneously reflecting on how the intense saga crumbled her.

"I can't take anymore/ Put my pride aside, thought you could save me," she cries in the first verse. "These days, I don't know what I need/ You destroy me from the inside out/ If I go off the deep end/ You'll be sure not to bring me back."

In this episode of Press Play, watch Genia deliver a stripped-down performance of the vulnerable track alongside her guitarist.

The California native released "Dear Life" on Nov. 10, via Def Jam Recordings. She has also dropped three more singles — "Like That," "Know!," and "Let Me Wander" — leading up to her sophomore mixtape, 4 AM In The Ville, on April 19. 4 AM is a sequel to her debut, 4 PM In The Ville; both projects are inspired by Genia's experience of growing up in Victorville, California.

""[The songs] explore the different stages of grief in a relationship," she revealed in an interview with Urban Magazine. "The second tape is really me touching on falling in love, betrayal, anger, and rape."

Watch the video above to hear Genia's acoustic performance of "Dear Life," and check back to GRAMMY.com for more new episodes of Press Play.

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GRAMMY nominee Coco Jones
Coco Jones

Photo: Courtesy Coco Jones

interview

Meet The First-Time GRAMMY Nominee: Coco Jones On Her Breakthrough Year, Turning Rejection Into Purpose & Learning From Babyface

Coco Jones is nominated across five categories at the 2024 GRAMMYs, including Best New Artist and Best R&B Album for her EP, 'What I Didn't Tell You.' The first-time nominee discussed her hit, "ICU," working with legends and the power of representation.

GRAMMYs/Jan 8, 2024 - 02:23 pm

Coco Jones is feeling more inspired than ever following a year of exciting surprises and breakthroughs. In 2023, the 25-year-old budding star celebrated her first Billboard Hot 100 entry thanks to her platinum-selling "ICU" single, embarked on her first headlining tour, and earned her first GRAMMY nominations.

"Being a GRAMMY-nominated artist changes everything. It's such a different creative mindset when the world says, 'You're good, we like what you do,'" Jones tells GRAMMY.com. "It's like a gold star. It makes you want to work harder, it makes you wanna continue to impress, and it makes you impressed with yourself, too."

Jones is nominated across five categories at the 2024 GRAMMYs: Her 2022 EP What I Didn't Tell You is up for Best R&B Album and its "ICU" will compete for Best R&B Performance and Best R&B Song. Her feature on Babyface's "Simple" has received a nod for Best Traditional R&B Performance. Jones is also up for the coveted golden gramophone for Best New Artist.

In recent years, her vocal prowess has received praise from SZA, Janet Jackson, and Beyoncé, but anyone who's even remotely familiar with Jones' story knows that her newfound success is anything but overnight. Jones first found success at age 14, when she starred in the 2012 Disney movie musical Let It Shine. The Tennessee native faced colorism early on, which she addressed in a 2020 YouTube video that went viral.

"I always wanted that representation that my dreams were possible growing up," she shares. "I definitely was not based in reality of what the entertainment industry is. It's tough and it's challenging and sometimes it isn't fair and that is not what I was prepared for as a kid."

During the pandemic, Jones secured a spot in "Bel-Air" (Peacock's reimagining of "The Fresh Prince of Bel-Air") as the spoiled yet beloved Hilary Banks, but she never let go of her love of  music. Following her 2014 departure from Hollywood Records, Jones released music independently, including the ominous "Hollyweird" and "Depressed"; when Def Jam approached her in the summer of 2021, she was ready for her close-up.

Fast forward to present, and Jones is gearing up for one of the most pivotal nights of her blossoming career. But perhaps the most precious thing she's collected along the way is self-assurance. "I'm learning that I have to believe in my creative choices and that I shouldn't second guess what I feel because it does well," she says with a laugh.

Of her recent success, Jones says the back-to-back accolades shocked her, but like a true artist, she's already thinking ahead and manifesting an exciting first for 2024: "I want my debut album to hit No. 1 on the Billboard 200 chart."

Ahead of the 2024 GRAMMYs, Jones discusses the power of representation for dark-skinned Black women, why her mother is her biggest inspiration, and how joining forces with Babyface created momentum in her career.

This interview has been condensed and edited for clarity.

After finding out that you received five GRAMMY nominations, you posted an Instagram video showing you and your mother reveling in the excitement of it all. Tell me more about that moment and your mother's role in this journey.

I'm one of four children and my mom owned multiple businesses, but she made us all feel loved and supported while also being a boss. Watching her navigate the entertainment industry — which she had no prior experience with — was very inspiring. She took every challenge head-on and still managed to make time with all of her kids. 

She's always been a visionary, so I think for her, it's like, This is exactly what we worked for. The end goal is to be award-winning, to be show-stopping, to be classic, to be timeless. That's what she saw for me even when I was a little girl on stage singing Aretha Franklin.

There were times when it was hard for me to see what she saw in me, especially when you're dealing with the rejection that is the music industry. But she always knows the right thing to say to keep me going and to keep my faith. So, when it wasn't like how it is now, she was the entire team. She did anything she could to help me progress.

You retweeted a meet-and-greet with a fan, who donned your merch from 2018, which seemed to take you by surprise. It seems like your 2023 breakthrough was a win for not just yourself, but for those early supporters as well.

I would definitely say it's a win for my fans and my supporters, but also for young Black women who look like me and have big dreams and just want to see what they are dreaming about is possible. I know that I inspire so many young Black women — they tell me almost every day that seeing me win helps them believe in themselves winning.

My goal is to continue to break those barriers down for young Black women so that it's not such a surprise when we succeed.

In a 2022 interview, you said you wanted to experience the highs of being an entertainer and being on stage "even if it meant a lot of lows." Many creatives feel that way. Do you have any advice for struggling artists who feel like no one's paying attention?

You can make it this thing where you feel like you're running out of time, or you can make it feel like you're adjusting to time. Time is whatever you decide it is.

There were so many obstacles I didn't understand, but hindsight is 20/20. I needed the lessons that I learned, I needed the self-reliance, I needed the optimism and the faith. So, I think it was all very growing but still tough not knowing what was going to happen, not knowing if I was going to have that life-changing job, that life-changing song. 

I'm just grateful to God for protecting me through all the confusion and for not giving up. I had enough support around me and enough doors to open even though they felt far and few between to keep me sustained and pursuing this dream, even though I was pursuing it without any guarantees.

What I Didn't Tell You isn't the first EP you released, but it's the one that made you a first-time GRAMMY nominee. What was different this time around?

I was very supported; when Def Jam approached me, they seemed so understanding of my vision that I couldn't help but feel like we were already a team. They helped me put the pieces together. Before this, I was just on my own or it was me and my mom, so I felt more supported with this EP release. My label understands me and what I want to be, and there's no pushback against who I am and what I can naturally do. It's all about enhancing. 

As part of R&B's new class, what do you want to bring to the genre?

More uptempo! I want to be able to sing my heart out but make a bop that you wanna dance to. I love how Whitney Houston would do that with some of her songs like "I'm Your Baby Tonight" and "How Will I Know."

Your breakthrough single, "ICU," is up for Best R&B Song, but what lesser-known song off What I Didn't Tell You (Deluxe) would you nominate in the same category if you could?

"Fallin'" because it's a sensual song, and I feel like it sits in a really cool, pretty place in my voice. It also tells a good story of the chaos that my life is while also starting to fall for somebody.

In 2022, you joined forces with R&B legend Babyface for his collaborative Girls Night Out project. Your "Simple" duet with him is nominated for Best Traditional R&B Performance. Do you think collaborating with Babyface acted as a precursor for the incredible year you had?

When I learned Babyface wanted me on his album, I was beside myself. He was really one of the first legends to give me that stamp of approval. I definitely think the recognition I got from him was like a turning point in what was next for my life. The world started to notice around that time. 

When I interviewed Babyface soon after the release of Girls Night Out, he talked about doing his homework to better understand the differences in today's R&B. That was surprising to hear, because he's clearly an expert at writing hit songs but not above learning from others. What did you learn from his mentorship?

I just learned that you can be a legend and you can still be open to ideas, open to new talents, and open to suggestions. Just stay open to what’s new, who's new, and why they're doing well, and that's what will keep you legendary. 

I'm a big fan of studying music, so I will continue to be a student. Creating music and studying music are two different things to me. I study it and then I feel creative, so I think it's about separating them because sometimes if you're creating while studying, you just end up repeating exactly what somebody's doing and that doesn't feel authentic. It's more about getting inspired and then creating.

My love for music and being a creative is what keeps me going because it's not always fun, it's not always easy. Sometimes it's about business, sometimes it's about pushing past your exhaustion. I don't think I would do that, not for this long, if I didn't love the payoff of being a creative. 

How will you celebrate if you win a GRAMMY?

I haven't thought about how I'm gonna celebrate. I think my favorite type of celebrations are intimate. They're with people who are in the mud with me — my family, my team. I would probably just want to have a great dinner and think about how far we've come and what's next.

2024 GRAMMY Nominations: See The Full Nominees List

Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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