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Puerto Rican star Rauw Alejandro explored new frontiers for urbano with his 2022 album Saturno, blending dembow with futuristic electropop, R&B and underground dance beats. The boundary-pushing album earned Alejandro a nomination for Best Urban Music Album at the 2023 Latin GRAMMYs — and it also brought him together with Colombian superstar Juanes for an awe-inspiring performance.

Alejandro regaled the audience with a medley of songs: "Se Fue," by Italian superstar and 2023 Latin Recording Academy Person of the Year Laura Pausini, as well as two tracks from Saturno, "Dime Quien" and "Baby Hello." After taking the first two on his own — initially wearing a white suit surrounded by flames, then with a troupe of dancers — the reggaetonero met with the Colombian superstar for the final tune.

As Juanes offered scorching guitar for "Baby Hello," the two stars were backed by more fire to take the performance home. The pair turned Rauw's electronic collaboration with Bizarrap into stadium rock, bringing the energy to a headbanging crescendo — and even interpolating a bit of Nirvana's "Smells Like Teen Spirit" for a thrilling finale.

Juanes walked into the 2023 Latin GRAMMYs a winner, as his 2023 album, Vida Cotidiana, was awarded Best Pop/Rock Album in the Premiere Ceremony. The LP also received a nomination for Album Of The Year, with the track "Gris" receiving a nod for Best Rock Song as well; additionally, Juanes production work on Fonseca's and Juan Luis Guerra's "Si Tú Me Quieres" earned him a Record Of The Year nomination.

Both Alejandro and Juanes received nominations for the 2024 GRAMMYs as well. Saturno is nominated for Best Música Urbana Album, while Vida Cotidiana is nominated for Best Latin Rock or Alternative Album.

2023 Latin GRAMMYs: See The Complete Nominations List

Puerto Rican rapper Residente wants to embark on new adventures.  

The artist born René Pérez Joglar has dreams of directing movies and acting, writing books, and making for pleasure — not to pay the bills. These goals reflect a new attitude, one resulting from time spent reflecting on the passage of time and the presence of death.

Residente's sophomore album, Las Letras Ya No Importan (Lyrics No Longer Matter), echoes this transitory period. An extensive body of work, featuring 23 tracks, with several songs surpassing the five-minute mark. Las Letras is an act of deeply intimate rebellion.

"It’s a very personal album, and I sought to connect with myself in many moments throughout," Residente tells GRAMMY.com. 

While Las Letras explores topics already a hallmark of his music — the music industry, political systems, Puerto Rico — it's also exceedingly vulnerable. The 28-time Latin GRAMMY and four-time GRAMMY winner opens up about depression and personal relationships, and confronts mortality.

Lead single "313" is inspired by Residente's late friend Valentina, whose voice appears in the first interlude. As Residente recounted to El País of Spain and GQ Spain, Valentina was a violist, and the last messages they exchanged on WhatsApp were at 3:13.

The song begins with a French verse, fulfilling Valentina’s wish, expressed in the first interlude, to do something in that language. "Les paroles n'ont pas d'importance," (words no longer matter), a female voice whispers, followed by a spectacular string arrangement.

Residente revisited older works during this period of creative transition, and the record features previously released tracks  "René," "This Is America," and "Quiero Ser Baladista."

 Las Letras Ya No Importan features many collaborations, with actress Penélope Cruz, Spanish singer Silvia Pérez Cruz, Rauw Alejandro, Ricky Martin, Christian Nodal, Arcángel, Jessie Reyez and others making appearances. Hip-hop icon Busta Rhymes is featured on "Cerebro," while Big Daddy Kane makes an appearance on "Estilo Libre" with Vico C.

GRAMMY.com spoke with Residente via Zoom about the process that led him to his second album, the symbolism behind "313" and the artistic connection to Spain.  

This interview has been edited for length and clarity.

What inspired you to create Las Letras Ya No Importan?

It’s an album that marks a musical transition for what’s coming for me. It feels diverse; it also has songs with which I may not feel as connected [to] now because several years have passed since I made them. There are newer songs with which I do connect, which have a bit more to do with the way I want to start working on my music in the future.

"René" is part of this album, even though it came out four years ago. This is an album I was going to release during the pandemic. 

We have "René," which is very personal; we have "313," which I also feel is personal; then "Ron en el piso," [a song about the passage] of time, the collaboration with Nodal ("Pólvora de Ayer") also touches on the theme of time, of enjoying everything.

You confront death in several songs. In "René," you sang about losing a friend; in "Ron en el piso," you see your funeral; and in "313," you draw inspiration from your late friend Valentina. What is it about death that inspires you?

It’s something I’ve been going through in recent years. I lost many people I love, and it made me much more reflective when it comes to understanding time, the things I want to do, and the things I’ve stopped doing.

That’s why I’m also transitioning to cinema. I’ve always wanted to make films, directing, being behind the scenes, not being on stage.  I’m crazy about dedicating myself entirely to that.

I discovered acting now in a movie I starred in [In the Summers] that won the Jury Award at Sundance. When I saw it, I didn’t know I was the protagonist until I watched it. [The film] encouraged me to follow that too, and I’m going to want to act, direct; I want to dedicate myself to that for a while fully.

The album has a lot of life, and even though the lyrics no longer matter, you still have much to tell. You already said the album is very personal, but how would you describe it?

I can describe it in two years, not right now. It’s transitional. That’s what happened with Calle 13; everything was a musical and lyrical change from the second album onwards.

Residente represented a fusion of world music and rap. Now, in this one, I’m using a lot of strings, cellos, and double bass. I’m going to experiment a lot with different instruments in different ways. I’m going to be creative without the need to balance the album.

What’s coming next doesn’t have that artistic pressure. The only artistic pressure I want to have is to do the highest I can, which happens organically, not feeling pressured but naturally.

I want to do art as I did in college [at Savannah College of Art and Design]. I was never thinking about people or trying to convince anyone, and I was completely free, and that’s what happened with "313." I had the freedom I always wanted to have.

There’s substantial symbolism in "313," from the faceless dancers, the color pink. What was your vision with the visuals?

The dancers represent time. Penélope [Cruz] can represent many things, from life to Valentina, my friend, who inspired me to make the song. Penélope controls me, holds me, flies me, brings me back, and then I decide to control my life and time. That’s why I raise my hands, and everyone raises them, and time is running out, and then you see a sunset.

Sunset marks the end of something. The colors of the costumes also have some dusk elements. You can see at the end when I’m disappearing; it fades and blends with the end of the sunset.

These are decisions I make that are both aesthetic and technical. I put masks on the dancers because I liked it aesthetically. It also helped me speed up the process with makeup. I had to find creative ways to maintain the video’s aesthetics and make everything more agile because in filming, everything is time, and I had little of it.

What’s the idea behind the song "Las Letras Ya No Importan?"The arrangement is magical, with a numerical sequence from one to eight in different languages and a voice spelling of the alphabet.

That was the initial track. Before "313," I had this idea that I dreamed of with some basic notes, and it turned into something big.

There’s a voiceover of Penélope [Cruz] that says that we were eight [people in the studio], we are on an 8th street in New York, in studio B, which, if you look at it, it resembles the number 8. Everything connected with eight and [that number] also at a time level can mark infinity. So, I connected all that with the immensity of letters and languages. That piece’s runtime is five minutes. I think it’s pleasurable. I like that music, which resembles what I want to do.

Leo Genovese, an excellent musician and musical genius, made the arrangements. I greatly respect him.

In "Cerebro," you showcase your skill and vocal speed; what was it like collaborating with Busta Rhymes, whose own flow is iconic?

We met, and he loved the concept of what I was working on. He was a very humble, good person to me. After we met in person and talked for a while, he went to write after I sent him everything I had written in English.

I created ["Cerebro"] a while ago…. That’s why I tell you that the album has several concepts that I had to let go of because it was too much, and a lot of time had passed. I had a previous concept when I released the song "René" [in 2020], which is why it’s on the album. [At that time] I was working with the brain waves of different animals and people, and I made music with those brain waves.

This song ["Cerebro"] is part of that, and that’s why it’s called "Cerebro." The album was originally going to go that route. Then I didn’t do it; maybe I’ll connect to it in the future because I loved that idea.

What has Spain meant to you? The country has been so prominent in the trailers you’ve released and in the collaborations in your latest songs.

I've been making frequent trips to Madrid. This past year, I was there a lot; I was more in Madrid than at home. I traveled, wrote, and filmed videos like "Problema cabrón" and "313."

 I grew up with Spanish cinema by Almodovar and a bunch of directors I admire, and I wanted to collaborate with the actors I grew up watching in movies.

This album has many personal elements, and cinema is very intimate for me. I saw [Penelope Cruz] in [the movie] Abre los ojos when I was a kid; working with her now is a dream. The same goes with Javier Cámara and Najwa (Nimri) [who is in the film] Lovers of the Arctic Circle by Julio Medem. I saw all these people, and now being able to collaborate with them, be friends with them, talk to them is a dream. Everything is very connected to my life.

Erick The Architect Steps Into A New World On 'I’ve Never Been Here Before'

For Karol G, 2023 was a watershed year. Her fourth album, Mañana Será Bonito, peaked at No. 1 on the Billboard Hot 200 and took home the golden gramophone for Album Of The Year at the Latin GRAMMYs. Her many milestones also included a Rolling Stone cover, and signing with Interscope. At the 2024 GRAMMYs, Mañana Será Bonito is nominated for Best Música Urbana Album. 

The Colombian singer and songwriter was suddenly everywhere in 2023, but this moment is the culmination of a long, steady rise. Karol G has been on the scene for some time, and changing it for the better just by being who she is: an extremely talented woman making waves in a genre still dominated by men.  

Karol G has been a pivotal figure in the world of urbano since 2017, when she collaborated with Bad Bunny on the Latin trap single "Ahora Me Llama." It was a transformative moment for both artists, whose careers took off precipitously after its release. The track led Ms. G’s aptly titled debut album, Unstoppable, which went multi-platinum and peaked at No. 2 on both the U.S. Top Latin Albums and U.S. Latin Rhythm Albums charts. At the 2018 Latin GRAMMYs, Karol was awarded Best New Artist. 

Although she came out of the gate in an unstoppable fashion, Karol G's chart-topping debut was the result of years of touring and recording. The artist born Carolina Giraldo Navarro was no overnight success.

She started singing as a teenager growing up in Medellín and, after signing to Colombia's Flamingo Records, chose the name Karol G and began releasing music. Early on, she flew to Miami for a meeting with Universal Records, but they chose not to sign her on the basis that a woman would not be successful making reggaeton — a severe miscalculation, that belies female pioneers and a blossoming roster of contemporary acts. 

Thankfully, she ignored them. A year after "Ahora Me Llama" and Unstoppable, Karol G won her first Latin GRAMMY. 

The star’s determination makes her a role model, but Karol G's career has also been defined by an inspiring integrity around her principles and artistic vision. By now, it is a well-known anecdote that she turned down the song "Sin Pijama" because it references marijuana use. Karol does not smoke, so the lyrics would not have been authentic to her as a person, or as an artist. 

This authenticity has doubtless been key to Karol G's success. Rather than try to fit an established mold, she brings a uniquely sunny swagger and sporty style to reggaeton. She projects a powerful and feminine energy, and her music often expresses a healthy sense of sexual independence and self-empowerment. This is an intentional part of her message, especially to her female fans.

"They teach us it’s wrong to celebrate ourselves for something we have," she told Rolling Stone of her musical messaging. "And it’s not. We have to be the first ones to give ourselves credit."

Like early collaborator Bad Bunny, Karol G is able to reach a global audience without having to change the language she sings in, her genre of choice, or her messages. Case in point: One of her 2023 accomplishments was becoming the first Latina to headline a global stadium tour, and the highest-grossing Latin touring artist of the year.

She also became the first Latina to headline Lollapalooza and, in between record-breaking tour dates, saw her song "WATATI" featured on Barbie The Album. (The soundtrack is nominated for Best Compilation Soundtrack For Visual Media at the 66th GRAMMY Awards.)

In November, she closed out her big year with a sweep of the Latin GRAMMYs: Mañana Será Bonito received the award for Best Música Urbana Album and Album Of The Year; her Shakira collab "TQG" took home the golden gramophone for Best Urban Fusion/Performance. When she accepted her award for Best Música Urbana Album, Karol exclaimed, "How cool is it for a woman to win this?" 

Karol G’s wins made up a large part of an awards ceremony where women won big:  Shakira won Song Of The Year for her collaboration with Bizzarap, while Natalia Lafourcade won Record Of The Year and Joaquina took home Best New Artist. This was the first year that women won in all the general categories — something that suggests progress for the Latin music industry. The last time a woman won the Latin GRAMMY for Best Música Urbana Album was in 2013, when Spanish rapper Mala Rodríguez took home the award for Bruja. 

Watching the Latin GRAMMYs this year, it was easy to forget that women still have a long way to go to achieve parity with their male counterparts in the music industry. If you lost sight of that, the year-end Latin charts would bring you back to reality: Of the top 50 tracks on the Hot Latin Songs chart, 11 primarily featured women, but six of those tracks belonged to Karol G. Karol’s presence matters and she knows it. 

Karol G brings a powerful feminine energy to reggaeton and Latin trap, but also an unapologetic feminism. While this is explicit in her music, it's also clear in the creative partnerships she makes. She’s had many high profile collaborations with male artists, but just as many with a diverse roster of female artists from reggaeton OG Ivy Queen ("Leyendas") to Latin fusion pop singer Kali Uchis ("Me Tengo Que Ir," "Labios Mordidos"). In an arena so dominated by male artists, each collaboration with another woman is meaningful, but her collaborations with rising artists, such as Young Miko — who appears on the song "Dispo" from Karol’s Bichota Season — truly make a difference. 

Artists like Karol G increase the range of possibilities for artists in their wake, and for anyone in the music industry who flouts narrow expectations. Karol G knows that her victories have larger implications, and this eye toward the future has helped her reach unprecedented heights. "I understand how hard it is [for women to break through] because of how hard it was for me,"she recently told Billboard.

It wasn't easy for Karol G to get where she is today, but she has been opening doors for others — women, artists in reggaeton, artists in urbano and others —  every step of the way. From here on, the title of her album is ringing more and more prescient, and that’s mas bonito.  

2024 GRAMMY Nominations: See The Full Nominees List

The five nominated works for Best Latin Rock or Alternative Album at the 2024 GRAMMYs underscore how incredibly pluralistic the genre has become. 

Recorded live on tape with a cadre of virtuoso players, Mexican songstress Natalia Lafourcade’s De Todas las Flores explores grief, impressionism and the healing power of love. Motivated by a deep marital crisis, Vida Cotidiana by Colombia’s Juanes is a middle-aged rocker’s message of hope — and it grooves like crazy. A collage of alternative sonics hand-crafted at his Puerto Rico home studio, MARTÍNEZ finds former Calle 13 founder Cabra delving into trance-inducing electro and slick Afrobeats. A cool, sophisticated affair, Diamante Eléctrico’s seventh album Leche de Tigre fuses Colombian rock with nocturnal vibes and cosmopolitan funk. In Argentina, Fito Páez lovingly reinvented his 1992 masterpiece El Amor Después del Amor on EADDA9223, populated by a gallery of iconic guest stars.

If the nominees at the 66th GRAMMY Awards are any indication, Latin rock and alternative are more than a sound. They signify a point of view, a credo, a way of doing things that spans countries.

With that in mind, GRAMMY.com organized a roundtable with this year’s nominees, who discussed their influences, the current state of the multifarious genre, and the dreams of future albums that keep their creative fires burning. 

Is rock 'n'roll eternal? Will its mystique continue to influence musicians for generations to come?

Natalia Lafourcade: It is eternal, yes. Rock is like life itself. It evolves and transforms in language and form — its tempests, energy and meaning. I would never have imagined my album being nominated in this category. But then I think about the idiosyncrasies of rock — a style spawned from broken places, the crevice where a flower can blossom   and it makes sense. I cherish the fact that rock can encompass so many different possibilities of singing about emotion.

Cabra: I understand rock’n’roll as an agent of change and attitude is already dead. In my work, I like using musical references from the past as I create in the present mode.

Juanes: Rock will be eternal to me for as long as I live. In my own universe, rock was the channel that allowed me to transform as a person and I find in it a very powerful energy. I hope future generations will learn to play instruments, form their own bands and write songs — even with the current avalanche of technology and AI.

Fito Páez: Rock is much more than just a genre. It represents an open minded, eccentric cultural reality that fears nothing and transcends the music itself.

Juan Galeano (vocalist and bassist, Diamante Eléctrico): Rock has evolved, just like music has. It will live on as long as it preserves its avant-garde qualities and continues to challenge the establishment.

Who were the rock artists who first inspired you?

Juanes: Metallica, Led Zeppelin, Black Sabbath and Pink Floyd. Heavier stuff too: Slayer, Sepultura. Even Venom. [Laughs.] That was my path during the ‘80s here in Medellín. Before I discovered rock, the sounds of Latin American popular music that I heard during childhood defined my path as a musician as well.

Lafourcade: The works of women like Julieta Venegas, Joni Mitchell, Björk, Fiona Apple, PJ Harvey and Erykah Badu, among many others. All of them acted as anchors on my artistic path. They offered guidance and illumination.

Páez: I was influenced by artists outside the confines of rock — people who played all kinds of music, like Charly García and Luis Alberto Spinetta. Is [Brazilian MPB icon] Chico Buarque rock? Sort of. You could say he’s part of the rock culture, much like [tango master] Astor Piazzolla was. 

There’s something really cool about the Alternative Field. It goes beyond the mainstream — there’s an extra serving of fun in it; it defies logic. An artist is truly alternative when he’s different from everyone else.

During the ‘70s, rock became exceedingly ambitious — incorporating elements of jazz and classical, folk and the avant-garde. I believe the same ethos informs the Latin Alternative today, a time when stylistic experimentation is accepted as the norm. Do you agree?

Cabra: I agree about 50 percent. I believe the experimental tendencies of the ‘70s and ‘80s signified the genre’s finest moment. Right now, there are artists who dare to innovate. At the same time, many defend the purity of various musical styles, and as a result, everything sounds the same.

Lafourcade: Rock will always be linked to that utmost freedom of expression. It’s connected to the soul, and it’s deeply spiritual. There is no strategy in it. It’s about seeking the disruptive, the unexpected — that which will surprise and shake us up. It allows you to scream, weep and laugh — to be silent following heartbreaking chaos.

Galeano: Something that we really enjoy about the last few years is the increasing blurring of genre boundaries. We’ve always believed that Diamante is much more than just a rock band. We borrow from different styles: funk, soul and cumbia; jazz and classical; Black music in general, and, of course, rock 'n' roll. I love that the younger generations don’t listen to any specific genres anymore — just good songs.

Are reggaetón and urbano the new rock? Could they coexist with the works of Soda Stereo or Café Tacvba?

Páez: No, they’re not. Clearly not. I’m writing a lengthy essay on the current state of the music scene. I think it will generate an interesting debate.

Juanes: I notice in artists like Bad Bunny the same kind of rebellious spirit and desire to provoke that was present in rock. That said, I think music will continue to evolve. It can never stagnate.

Cabra: Rock is a feeling, a lifestyle. That is why I believe it is dead.

Within a rock context, is there a fusion or experiment that you have yet to attempt? Is there a treasured album percolating in your soul, waiting to emerge?

Lafourcade: I’d love to return to the electric guitar at one point, and explore beyond the familiar limits. To navigate alternate possibilities that can continue to surprise me and make me feel like it’s the first time doing this.

Juanes: I’d like to record an album or EP focused on cumbias, slow and heavy. Haven’t found the time yet, but it’s something I would love to do at one point.

Páez: The music I desire the most is the one I have yet to record — that much is clear. The advantage of music over words is that the potential combinations are infinite. You just have to play, something I’ve been doing my entire life. Sometimes you have to push the new melodies away so that you don’t step on them when you get out of bed in the morning. At other times, you can’t find a single tune. It’s all about being adventurous, studying and researching — the kind of activities that are not in vogue at the moment.

Cabra: This year I’d love to make a record of complicated duets in different genres. Right now I’m dreaming of that album.

Galeano: We’d love to experiment with jazz, corridos tumbados, cumbia and Brazilian. Whenever we collaborate, we gravitate to artists who come from different worlds. I’d love to record a song with Carín León.

2024 GRAMMY Nominations: See The Full Nominees List

2022 was the year of Rosalía’s Motomami and Bad Bunny’s Un Verano Sin Ti — two groundbreaking albums that expanded both the artistic scope and mainstream appeal of Latin music. How do you top that?

As it turns out, 2023 had a number of surprises in store: the emergence of música mexicana on an international scale, but also the further globalization of Latin sounds and new developments in urbano music, which continues to gain in influence and sophistication. It was also a particularly prolific year — with hundreds of singles, EPs and albums expanding the scope of Latin across genres and formats.

Here are some of the notable trends that emerged during the past 12 months.

Finally, Música Mexicana Gets The Chance To Shine

Reggaetón and urbano were at the forefront of the Latin music tsunami that began to take hold of the entire planet a good three years ago. During that time, many insiders pondered if the huge field of so-called regional Mexican music would ever enjoy such levels of exposure. Turns out there was nothing regional about it.

Far from stagnating, the genre evolved with the rise of the sparse, melancholy sound known as sad sierreño, and the swagger of hip-hop informing the zeitgeist of young artists like Natanael Cano and Junior H.

2023 will be forever remembered as the year when música mexicana connected with the world at large, and it happened mostly through one song: "Ella Baila Sola," the collaboration between Jalisco singer Peso Pluma and Cali group Eslabón Armado — a tune whose spiraling groove is so buoyant and infectious, it transcends borders. The subversive duet of Bad Bunny and Grupo Frontera on mega-hit "un x100to" didn’t hurt either, and the movement gained strength with Peso Pluma’s excellent third LP, as well as the talents of young stars such as Fuerza Regida, Gabito Ballesteros and Yahritza y Su Esencia.

When It Comes To Latin Rock, Argentina Is Still At The Forefront

From Charly García and Luis Alberto Spinetta to Soda Stereo and Babasónicos, Argentina boasts a fierce tradition for generating legendary rock albums. Even though the South American nation has embraced the present with such urbano stars as Bizarrap, Duki and Nicki Nicole, there will always be a place of honor reserved for good old fashioned rock’n’roll in Argentina’s clubs and recording studios.

2023 was no exception. Hailing from the city of La Plata, Él Mató a un Policía Motorizado released Súper Terror. Their first full length album since 2017's La Síntesis O’Konor, the new LP includes atmospheric ballads like the gorgeous "Medalla de Oro." Another top contender is Tripolar, the third effort by Mendoza indie darlings Usted Señalemelo.

Also of note: Lo Más Cercano a Caer, the stunning debut by Nenagenix. Fronted by singer Martina Sampietro, the band has dreamed up a ferocious collection of songs with inspired touches of grunge and shoegaze.

Pop Stardom Is A Young Artist’s Game…

Popular music has always reflected the combustion and adrenaline of youth, but the immediacy of the digital era has heightened this fact. It seems that the transition from self-taught teens uploading their demos in TikTok to fully fledged stars performing at Coachella has become even more rapid.

Some of the most successful Latin artists climbing the 2023 charts have had only a couple of years to transition into pop icon status — and the vulnerability of their emotional state is often expressed in their music. From the reggaetón-fueled erotic narratives of 21 year-old Madrid rapper Quevedo ("PUNTO G") to the bachata-pop warmth of 19 year-old Mexican/American DannyLux ("MI HOGAR," with maye) and the confessional urbano narratives of 22-year-old Argentine vocalist Tiago PZK (the TINI duet "Me Enteré"), many young artists found the global platform where they could freely express their longings and dreams.

...But The Veterans Have Still Plenty To Say

Years of accolades have not dimmed the creative vision of veteran Latin artists. In the case of Juanes, a marital crisis during the pandemic inspired Vida Cotidiana — arguably the Colombian singer’s best album to date. Just listen to the gritty guitar textures of the majestic "Gris" and the spiraling Afro lines of "Cecilia," a sun-is-shining-again duet with Juan Luis Guerra. Vida Cotidiana is nominated for Best Latin Rock or Alternative Album alongside Cabra's MARTÍNEZ, Leche De Tigre by Diamante Eléctrico, Natalia Lafourcade's De Todas Las Flores and EADDA9223 by Fito Paez.

At 46, Shakira finds herself at the top of her game, with major pop culture moments like her Bizarrap collaboration — the most epic revenge song of the year and a Latin GRAMMY winner— and the jagged edges of "TQG," her duet with KAROL G.

Having developed a tradition of recording solo excursions in Paris, Zoé frontman León Larregui explored his hazy psychedelic mystique on PRISMARAMA, the Mexican singer’s excellent — and first self-produced — third outing.

The Urbano Groove May Never Run Out Of Steam

You may think that global audiences would have tired of the ubiquitous reggaetón beat. But the music of Puerto Rico — just like traditional salsa in the ‘70s – has a gravitas that rewards longer attention spans. Fittingly for a genre known for its prolific work ethic, some of the biggest names in urbano released albums in 2023, and none of them disappoint.

One listen to the refined melody of "MÓNACO" — like a reggaetón take on a James Bond theme — is enough to realize that Bad Bunny’s creative streak hasn’t slowed down since he reimagined the Latin pop atlas with Un Verano Sin Ti. Known for his honeyed dance hits, Ozuna put out an EP (Afro) and an album (Cosmo), including the synth-pop magic of "Vocation," with producer David Guetta.

Last but not least, KAROL G’s MAÑANA SERÁ BONITO demonstrates on luminous tracks like "PROVENZA" and "CAIRO" that her work with fellow Colombian producer Ovy on the Drums is one of the defining artistic partnerships of the decade. MAÑANA is nominated for Best Música Urbana Album at the 2024 GRAMMYs alongside Rauw Alejandro's SATURNO and Tainy's DATA.

2023 In Review: 5 Trends That Defined Hip-Hop