meta-scriptProducer/Songwriter Busbee Forms New Venture With Warner Bros. Records | GRAMMY.com
Busbee

Busbee

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Producer/Songwriter Busbee Forms New Venture With Warner Bros. Records

The successful hit-maker brings his unique ability to combine styles to a full-service venture expected to sign next-gen talent

GRAMMYs/Dec 11, 2018 - 02:21 am

With an ear that defies musical expectations, songwriter and producer Busbee has been behind GRAMMY-nominated tracks and albums that go way beyond his personal nomination for co-writing Maren Morris' "My Church." Now he is teaming up with Warner Bros. Records, Warner/Chappell Music and Red Light Management on an entrepreneurial joint venture called "Altadena," offering full-service representation for talent ready to keep breaking boundaries.

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Busbee is primarily known for the pop sensibility he brought to the country genre on albums such as Lady Antebellum's Heart Break and Keith Urban's Ripcord. One hint of his impressive stylistic range is his co-production on the P!nk album Beautiful Trauma, nominated for Best Pop Vocal Album at the 61st GRAMMY Awards.

"Busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres," said Warner Bros. Records Co-Chairman/CEO Aaron Bay-Schuck. "He has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways."

Last year, Morris described Busbee's eclectic ear as the reason she trusted him with her major-label album debut, Hero. "We didn't want my record to lull people into a comfortable vibe they'd heard a million times," she said. "Busbee was never afraid to take it there and get weird." Busbee said, "I want to keep shaking things up." He'll have his chance with Altadena.

In addition to the world-class partnerships forming the venture, Busbee will be working with Daniel Lee as Altadena's general manager and vice president of creative, Noreen Prunier as Nashville Creative Director and Kelly Benini as Los Angeles Creative Director.

Busbee has worked with artists ranging from Florida Georgia Line to Usher in the past. It's exciting to imagine the fresh sounds to come from this Altadena venture. Sonic surprises are likely in store.

Niall Horan, Maren Morris Unplug For Stripped-Down "Seeing Blind" Video

Tyler Hubbard Press Photo 2024
Tyler Hubbard

Photo: Jimmy Fontaine

interview

Inside Tyler Hubbard's New Album 'Strong': How He Perfectly Captured His "Really Sweet Season" Of Life

On the heels of Tyler Hubbard's latest album release, hear from the country star about the biggest influences for 'Strong' — from his "unique relationship" with his hometown to making Keith Urban jealous.

GRAMMYs/Apr 15, 2024 - 07:53 pm

Country fans first got to know Tyler Hubbard as the voice of Florida Georgia Line. Upon his solo debut in 2022, they got a deeper look into his life as a devoted family man. Now, the chart-topping singer/songwriter wants to show his skills as the genre's feel-good party starter.

Hubbard's second album, Strong, turns up the energy with 13 tracks that focus on spreading the joy he's feeling in his own life. There's several parallels to his self-titled debut, including another tribute to his late father on "'73 Beetle" and reflections on his small-town Georgia upbringing with "Take Me Back" and "Back Then Right Now." Yet, every narrative feels more celebratory — buoyed by Hubbard's purposeful delivery, his hopeful lyricism, and uptempo melodies.

It's a natural evolution for Hubbard, who has projected positivity in his music and his image since his FGL days. And now that the world has welcomed him as a solo act — including two No. 1s at country radio with "5 Foot 9" and "Dancin' in the Country," and several sold-out shows in 2023 — he felt it was only right to bring good vibes with his second LP. 

"I was carrying the momentum from last year — the first album, being out on tour, the energy from the fans," Hubbard shares. "If you come to my live show, it's a lot of happy, fun dancing energy, and that's what I've really enjoyed kind of leaning into right now."

Ahead of Strong's release, Hubbard sat down with GRAMMY.com to chat about his album process. Below, he breaks down the most important components, from writing nearly every song on his tour bus to happily riding in the "good time lane."

Building On The First Album

The first album was more of an introduction to who I am, and this album is more settling in. It's inspired by the live show more than anything, and the fans themselves, as opposed to me and my story. 

I kind of want [these songs]to feel like distant relatives to the first album. I'll use that analogy a lot of times in sessions and just say, "Let's elevate, and let's move forward and progress, but let's keep it in the same family." 

When I was writing both these projects, it was a tough time. You know, going through the pandemic and all that brought along, transitioning into different careers and not knowing what was gonna happen with FGL for a while. Obviously, my marriage really inspired the song "Strong," but there's sort of that principle [from album one to album two] of going through a hard season that you come out on the other side of it stronger. 

Writing On The Road

Last year, I was getting in front of my audience for the first time [post-pandemic] and really getting to see what they wanted, what was resonating, what was working, maybe what was missing in the set. So I was able to pull that energy from the fans right back to the bus. The majority of this album I wrote on the road last year, which is where I love to write songs. I love to write in town too, but [there's] something about being out on the road — you just feel a little extra creative and a little less distracted. 

Back in the day, when we were starting off and really roughing it, we didn't have anything else to do but our careers, so we'd come home from the road and we'd write three or four days a week, and then we would go hit the road and play shows. But now that I'm a husband and a father, I try to compartmentalize it, so when I'm home during the week, I can take some time off to be with the kiddos and my wife.

And fortunately, now, I have my own bus, so I can bring writers out, and we can just hunker down on my bus all weekend and write songs. It's pretty fun because you kind of feel like you're binge writing a bit. But once you get in that creative space and your wheels are turnin', it's nice to stay there for more than four or five hours like we do in Nashville, turning it off at 4 o'clock and going home. It keeps it fun.

Creating Music For The Stage

We were mainly thinking about the live show [when we were writing]. It just felt like [we were writing] songs I couldn't wait to play live. 

There's some heart, there's some depth, there's emotion and vulnerability in a lot of these songs that I like to play live, but overall, I want it to just feel fun. There's enough stuff in our world to make us sad, so I'm just like, if I can put music out that makes people feel good, that's what I want to do. 

Especially in the context of our genre and our culture — it feels like there's a lot of sad boy country going on right now. You know, nothing wrong with that, I like to get real and emo a bit. But I think if everybody's doing one thing, I try to lean to the other. And right now I love where we're headed, in the good time lane.

I was soaking up everything Keith [Urban] was doing [while touring with him last year]. I watched his set most nights. He's kind of the king of fun tempo live energy. [We were] either [trying to] make Keith jealous or make Keith want to record one of the songs we write. So some of these songs are probably inspired by trying to get a Keith Urban cut. 

"Park," "Wish You Would" and "Vegas" are [three] of those songs. They go really well live and have been really, really fun. The crowd starts moving in a weird way when ["Wish You Would"] comes on. It looks like they're just, like, lettin' loose and not really coordinated at anything. [Laughs.]

"Back Then Right Now" is the single, so people are knowing that one [more] and it's cool to see them singing it and engaged. "BNA" is gonna be a lot of fun to play live. I could probably play this whole album top to bottom and be pretty happy with that being the set.

Honoring Where He Came From

I wanted this album to still be dynamic — as uptempo as it is, I still wanted the fans to be let in a little bit more into who I am and deeper into my life. Hopefully with each project I put out, I have some songs that let people in a bit more and tap into a vulnerable place, and challenge me as a person and a writer to just continue to go there. 

I have a unique relationship with my hometown. I love where I came from, and I'm proud of where I'm from, but it's not somewhere that I'm still living — I've been in Nashville longer than I was in Georgia, I've been here for over 18 years. A lot's changed since then. The house I grew up in is not there, my dad's gone, my mom's moved to Alabama. 

It's an interesting dynamic, because in our genre, it's cool to be really proud of where you're from, and really pay homage to where you're from. And I still do — a lot of these songs are literally born because of where I came from. But at the same time, I don't have that same relationship with where I'm from. I just thought it was a little bit of a different approach on the relationship with the hometown with ["Take Me Back"]. I hope people can relate to it.

Recruiting Trusty Collaborators, Like Producer Jordan Schmidt

The collaborators and songwriters on this project, there's a couple of new ones, but there's a lot of guys that I have a big history with. A lot of that's just due to the fact that if I'm bringing writers out on the road, it's guys that I know and trust, and that I've had success with. I'm not speed dating on the road — it's just very intentional, efficient time.

They've proven themselves, and so there's no reason to not go back to 'em. I just can't reiterate enough how thankful I am to be in this city, in this songwriting community. I have so many people that make me a better songwriter and push me as an artist and come with great ideas. It makes it that much more fun to write songs and do what I love.

Also, to know me, and who I am, and where I'm headed, and what I want to do and say, that helps tremendously because we're not just shooting in the dark. I think "Wish You Would" is a song that's a little unique and feels really fun. If I was going to pick a direction, that's a cool, fresh sound that I'm really enjoying right now.

Leaning Into Feeling Good

I'm in a really sweet season. Not just with the work stuff, but my family is in such a good spot. My kids are 3, 4 and 6, so they're in a really fun, just joyful season. I can have a bad session or a tough day, and I can go home and get overwhelmed with joy and love in the house. It's just awesome energy. I'm really grateful for that, and I'm really kind of leaning into it. 

I hope [fans] understand how grateful I am to be here to be still doing this 13 years later, and to be able to have another opportunity to experience a lot of firsts again, and get to continue to connect with them. I just love what I do, and I gotta give the fans a lot of credit for allowing me to do it. 

8 Artists Bringing Traditional Country Music Back: Zach Top, Randall King, Emily Nenni & More On Why "What's Old Becomes Beloved Again"

Usher performs in 2023
Usher at iHeartRadio’s Living Black 2023 Block Party.

Photo: Kevin Winter/Getty Images for iHeartRadio

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9 Reasons Why Usher's 'Confessions' Is R&B's Definitive Blockbuster Album

Just before Usher kicks off his extensive world tour, the R&B superstar celebrates the 20th anniversary of his magnum opus, 'Confessions.' Here's a look at the ways the album changed the genre — and cemented Usher as an icon.

GRAMMYs/Mar 22, 2024 - 02:29 pm

"All of us have our Pandora's boxes or skeletons in our closets," Usher told MTV News while promoting his 2004 album, Confessions. "I've got a lot of things and stuff built in me that I just want to let go of."

He sure wasn't kidding. The concept album, and loosely based around his relationship with TLC's Rozonda "Chilli" Thomas — essentially played out like a prime-time soap opera set to music. But its brutally honest narrative and earworm hooks connected like no other contemporary R&B record before or since, solidifying Usher as one of music's modern greats.

In fact, Confessions was the second-best selling album of the 2000s (only behind *NSYNC's 2000 juggernaut, No Strings Attached), thanks in part to four consecutive Billboard Hot 100 chart-toppers and a string of attention-grabbing videos that allowed Usher to showcase his skills as a singer, dancer, actor, and all-round loverman.

Just after delivering a career-defining Super Bowl halftime show performance, Usher celebrates  20 years of Confessions on March 23. To commemorate the anniversary, here's a look at why Confessions remains the R&B scene's definitive blockbuster.

It Saved The Record Industry 

Thanks to the rise in illegal downloads and decline of "Total Request Live"-friendly blockbusters, the music industry began 2004 staring down a fourth consecutive year of declining sales. Step forward their savior, Usher Raymond IV.

Confessions shifted a colossal 1.1. million copies in its first week, the highest number since Eminem's The Eminem Show in 2002, and didn't stop selling. By the end of December, its total had ballooned to nearly eight million — double its closest competitor, Norah Jones' Feels Like Home, to become the year's biggest commercial smash.

Usher's magnum opus was widely credited with getting the American public back into record stores again, resulting in a 1.6 percent increase in overall album sales. But Confessions' journey wasn't done there. In 2012, it was awarded diamond status, joining TLC's CrazySexyCool and Boyz II Men's II as the only R&B representatives in the exclusive club, with its current tally now reportedly standing at 18 million!

It Invented Crunk&B 

Crunk, an energetic form of southern hip-hop defined by its 808 basslines, kick drums, and general party-starting vibes, originated in the mid-1990s. But it took nearly a decade for the sound to crossover from the Miami underground to the top of the charts. And then the lead single from Confessions took the scene to another level.

With its high-pitched synth hook, emphatic beats, and hype man chants from the subgenre's self-proclaimed king Lil Jon, "Yeah!" had all the hallmarks of a crunk classic. But Usher's smooth, soulful tones and Ludacris' playful rhymes gave the dance floor anthem a much stronger melodic edge, prompting critics to coin a new term, Crunk&B.

Several artists took note of the crunk and contemporary R&B crossover, with both Ciara's "Goodies" and Chris Brown's "Run It" also topping the Hot 100. But "Yeah!" remains the sound's crowning glory, as proven by the diamond status it achieved right before Usher's Super Bowl halftime show (Usher is also now only the third ever Black artist to have a diamond-certified single and album, alongside Michael Jackson and Whitney Houston).

It Further Bridged The Gap Between R&B And Hip-Hop 

While previous albums Usher, My Way, and 8701 had all been grounded in slick, soulful R&B, Confessions was a concerted attempt to bridge the gap between his signature sound and the grittier world of hip-hop. The man himself admits that he took just as much inspiration from Eminem and Bone Thugs-N-Harmony as his usual suspects, like Michael Jackson and James Brown, to create an album that was aimed equally at the bedroom and the clubs.

Alongside the famous guest appearances from Lil Jon and Ludacris, the LP also drew upon the production talents of Roc-A-Fella regular Just Blaze. Meanwhile, on the special edition, Jadakiss laid down some bars on "Throwback," while the remix of "Confessions Part II" boasted rhymes from Shyne, Twista, and Kanye West.

That's not to say thatNot that Usher forgot his roots, though., Has proven by his collab with Keys ("My Boo"), recruitment of legendary producers Jimmy Jam and Terry Lewis, and contributions from long-time collaborators Jermaine Dupri and Bryan-Michael Cox all helped remind of his R&B prowess. "I feel like it is the base of everything," Usherhe said about his love of R&B at the time. "I want to make it more prominent."

It Was A GRAMMY Favorite 

Although Ray Charles posthumously won the most awards of the night, the 2005 GRAMMYs undoubtedly still belonged to Usher. The R&B star not only took home three golden gramophones, but he also brought the house down thanks to a spellbinding duet with the Godfather of Soul.

A sharp-suited Usher first took to the stage for an epically choreographed performance of Confessions' fifth single "Caught Up," before James Brown — who even at the age of 71 still had several moves of his own — popped up for a joint rendition of his classic, "Sex Machine."

Usher was no doubt in a celebratory mood. By this point, he'd picked up three of the eight categories he'd been nominated in: Best Contemporary R&B Album, Best Rap/Sung Collaboration for "Yeah!," and Best R&B Performance by a Duo or Group with Vocal alongsideAlicia Keys for "My Boo." (As of press time, Usher has won eight GRAMMYs and received 23 GRAMMY nominations.)

It Brought A Confessional Side Back To R&B 

From Marvin Gaye's Here, My Dear to D'Angelo's Brown Sugar, some of the greatest R&B records of the 20th century resulted from artists baring their souls as if their lives depended on it. This was an approach that had largely fallen by the wayside as time went on, with some suggesting that the genre gradually became more emotionally stunted.

Usher, on the other hand, had no qualms whatsoever about laying it all on the line, namely the ups and downs of his relationship with Thomas. On the falsetto-voiced "Burn," he willingly displays devastation over his breakup ("I'm twisted 'cause one side of me's telling me that I need to move on/ On the other side I wanna break down and cry"). And even by the penultimate track, "Take Your Hand," he still seems to be in a state of torment ("In your loving, every time I feel your touch/ Second thoughts, more doubts started building up").

Usher's confessional approach continued in 2008 with Here I Stand's love letter to then-wife Tameka Foster and then again in 2010 with the divorce-themed Raymond vs. Raymond. And many other R&B artists, including Janelle Monae and Beyoncé, have since made career bests by delving similarly deep into their personal lives.

It Inspired A Generation Of R&B Lotharios 

Think of any R&B lothario who's emerged in the last 20 years and chances are they've been heavily inspired by Confessions. Jason Derulo has said as much, describing it as a "classic album" and "just start to finish awesome"; Ne-Yo echoed that sentiment to BBC Radio 1, calling it "flawless top to bottom." While Bryson Tiller explicitly told Fuse he wanted to make a record in the same vein. And you can hear its influence in everything from Drake's more romantic offerings to August Alsina's intimate revelations.

And 10 years after Robin Thicke co-penned and co-produced Confessions' sensuous bedroom jam, "Can U Handle It," he released his own breakup tale with 2014's Paula.  Though he hasn't ever explicitly cited Confessions as an influence, Paula is a concept album about Thicke's real-life marriage breakdown, which essentially doubled up as a begging letter to his estranged wife.

It's A Storytelling Masterclass 

In 2023, it was announced that an untitled drama series inspired by Usher's back catalog was in the works. No doubt that the project, said to be "about Black love in Atlanta and individuals looking to find a place to call home," will draw heavily upon the storytelling masterclass that is Confessions.

Take "Truth Hurts," for example, the relationship tale in which Usher initially presents himself as the wounded party before revealing that he was, in fact, the one being adulterous ("I've been blaming you when I'm the one that's doing wrong/ I'ma go on/ My guilty conscience is the real reason I wrote this song").

Usher also appeared to enjoy keeping audiences guessing about whether his confessions were truly autobiographical or borrowed from the album's male-centric production team. See the two title tracks, which suggested the lothario had himself become a father following a one-night stand, when in reality, the paternity drama was all Dupri's.

"We wanted the media to ask us questions," the latteradmitted to Vibe in 2014, citingMichael Jackson as a key attention-grabbing influence. "Nobody knows who the f— Billie Jean is. We're still looking for her."

It Helped Breathe New Life Into Several Soul Classics 

While much of Confessions was interested in pushing R&B forward, it wasn't entirely averse to getting a little nostalgic. The record is filled with cleverly chosen samples from the soul of yesteryear, from Harold Melvin and the Blue Notes' "Is There a Place for Me" on "Take Your Hand" to Willie Hutch's Mack's Stroll on "Superstar" and Preston Love's "Chili Mac" on "Whatever I Want."

And nearly 20 years before Doja Cat repurposed a Dionne Warwick classic to chart-topping effect on 2023's "Paint the Town Red," Usher brought the Motown legend into the contemporary R&B world by borrowing from "You're Gonna Need Me" on the aptly titled "Throwback."

It Broke Multiple Chart Records  

You know an artist has reached true greatness when they start being mentioned in the same breath as The Beatles. In 2004, Usher became the first act since the Fab Four to have both the biggest and second biggest-selling singles of Billboard's year-end chart with "Yeah!" and "Burn," respectively. And this was far from the only major milestone Confessions achieved. 

Until Taylor Swift's Fearless spent an additional fortnight in the top spot in 2009, the album's nine weeks atop the Billboard 200 was the longest run of the millennium. And with "Confessions Part II" also reaching No. 1 on the Hot 100 (ironically, replacing "Burn"), Usher not only became the first artist in  history to achieve three consecutive chart toppers, but also the first act to spend more than half a calendar year atop the Hot 100 at 28 combined weeks. 

Twenty years on, Confessions is still the highest-selling record by a Black artist this century. And further exemplifying his staying power and impact across the globe, Usher will soon embark on a lengthy world tour that has sold out from Brooklyn to Berlin — a momentous way to honor the album that changed the R&B game.

24 Songs Turning 20: Listen To 2004's Bangers, From "Yeah!" To "Since U Been Gone"

Usher and Alicia Keys at Super Bowl 2024
(L-R) Usher and Alicia Keys during the Super Bowl LVIII halftime show.

Photo: L.E. Baskow/Las Vegas Review-Journal/Tribune News Service via Getty Images

list

17 Love Songs That Have Won GRAMMYs: "I Will Always Love You," "Drunk In Love" & More

Over the GRAMMYs' 66-year history, artists from Frank Sinatra to Ed Sheeran have taken home golden gramophones for their heartfelt tunes. Take a look at some of the love songs that have won GRAMMYs.

GRAMMYs/Feb 14, 2024 - 09:42 pm

Editor's Note: This is an update to a story from 2017.

Without heart-bursting, world-shifting love songs, music wouldn't be the same. There are countless classic and chart-topping hits dedicated to love, and several of them have won GRAMMYs.

We're not looking at tunes that merely deal with shades of love or dwell in heartbreak. We're talking out-and-out, no-holds-barred musical expressions of affection — the kind of love that leaves you wobbly at the knees.

No matter how you're celebrating Valentine's Day (or not), take a look at 18 odes to that feel-good, mushy-gushy love that have taken home golden gramophones over the years.

Frank Sinatra, "Strangers In The Night"

Record Of The Year / Best Vocal Performance, Male, 1967

Ol' Blue Eyes offers but a glimmer of hope for the single crowd on Valentine's Day, gently ruminating about exchanging glances with a stranger and sharing love before the night is through.

Willie Nelson, "Always On My Mind"

Best Country Vocal Performance, Male, 1983

In this cover, Nelson sings to the woman in his life, lamenting over those small things he should have said and done, but never took the time. Don't find yourself in the same position this Valentine's Day.

Lionel Richie, "Truly"

Best Pop Vocal Performance, Male, 1983

"Truly" embodies true dedication to a loved one, and it's delivered with sincerity from the king of '80s romantic pop — who gave life to the timeless love-song classics "Endless Love," "Still" and "Three Times A Lady."

Roy Orbison, "Oh, Pretty Woman"

Best Pop Vocal Performance, Male, 1991

Orbison captures the essence of encountering a lovely woman for the first time, and offers helpful one-liners such as "No one could look as good as you" and "I couldn't help but see … you look as lovely as can be." Single men, take notes.

Whitney Houston, "I Will Always Love You"

Record Of The Year, Best Pop Vocal Performance, Female, 1994

Houston passionately delivers a message of love, remembrance and forgiveness on her version of this song, which was written by country sweetheart Dolly Parton and first nominated for a GRAMMY in 1982.

Celine Dion, "My Heart Will Go On (Love Theme From Titanic)"  

Record Of The Year, Best Female Pop Vocal Performance, 1999

This omnipresent theme song from the 1997 film Titanic was propelled to the No. 1 spot on the Billboard Hot 100 as the story of Jack and Rose (played by Leonardo DiCaprio and GRAMMY winner Kate Winslet) swept the country.

Shania Twain, "You're Still The One"

Best Female Country Vocal Performance, Best Country Song, 1999

Co-written with producer and then-husband Mutt Lange, Twain speaks of beating the odds with love and perseverance in lyrics such as, "I'm so glad we made it/Look how far we've come my baby," offering a fresh coat of optimism for couples of all ages.

Usher & Alicia Keys, "My Boo"

Best R&B Performance By A Duo Or Group With Vocals, 2005

"There's always that one person that will always have your heart," sings Usher in this duet with Keys, taking the listener back to that special first love. The chemistry between the longtime friends makes this ode to “My Boo” even more heartfelt, and the love was still palpable even 20 years later when they performed it on the Super Bowl halftime show stage.

Bruno Mars, "Just The Way You Are"

Best Male Pop Vocal Performance, 2011

Dating advice from Bruno Mars: If you think someone is beautiful, you should tell them every day. Whether or not it got Mars a date for Valentine's Day, it did get him a No. 1 hit on the Billboard Hot 100.

Cee Lo Green & Melanie Fiona, "Fool For You" 

Best Traditional R&B Performance, 2012

It's a far cry from his previous GRAMMY-winning song, "F*** You," but "Fool For You" had us yearning for "that deep, that burning/ That amazing unconditional, inseparable love."

Justin Timberlake, "Pusher Love Girl" 

Best R&B Song, 2014

Timberlake is so high on the love drug he's "on the ceiling, baby." Timberlake co-wrote the track with James Fauntleroy, Jerome Harmon and Timbaland, and it's featured on his 2013 album The 20/20 Experience, which flew high to No. 1 on the Billboard 200.

Beyoncé & Jay-Z, "Drunk In Love"

Best R&B Performance / Best R&B Song, 2015

While "Drunk In Love" wasn't the first love song that won Beyoncé and Jay-Z a GRAMMY — they won two GRAMMYs for "Crazy In Love" in 2004 — it is certainly the sexiest. This quintessential 2010s bop from one of music's most formidable couples captures why their alliance set the world's hearts aflame (and so did their steamy GRAMMYs performance of it).

Ed Sheeran, "Thinking Out Loud"

Song Of The Year / Best Pop Solo Performance, 2016

Along with his abundant talent, Sheeran's boy-next-door charm is what rocketed him to the top of the pop ranks. And with swooning lyrics and a waltzing melody, "Thinking Out Loud" is proof that he's a modern-day monarch of the love song.

Lady Gaga & Bradley Cooper, "Shallow"

Best Pop Duo/Group Performance / Best Song Written For Visual Media, 2019

A Star is Born's cachet has gone up and down with its various remakes, but the 2018 iteration was a smash hit. Not only is that thanks to moving performances from Lady Gaga and Bradley Cooper, but particularly thanks to their impassioned, belt-along duet "Shallow."

H.E.R. & Daniel Caesar, "Best Part"

Best R&B Performance, 2019

"If life is a movie/ Know you're the best part." Who among us besotted hasn't felt their emotions so widescreen, so thunderous? Clearly, H.E.R. and Daniel Caesar have — and they poured that feeling into the GRAMMY-winning ballad "Best Part."

Kacey Musgraves, "Butterflies"

Best Country Solo Performance, 2019

As Musgraves' Album Of The Year-winning LP Golden Hour shows, the country-pop star can zoom in or out at will, capturing numberless truths about the human experience. With its starry-eyed lyrics and swirling production, "Butterflies" perfectly encapsulates the flutter in your stomach that love can often spark.

Dan + Shay & Justin Bieber, "10,000 Hours"

Best Country Duo/Group Performance, 2021

When country hook-meisters Dan + Shay teamed up with pop phenom Justin Bieber, their love song powers were unstoppable. With more than 1 billion Spotify streams alone, "10,000 Hours" has become far more than an ode to just their respective wives; it's an anthem for any lover.

Lovesick Or Sick Of Love: Listen To GRAMMY.com's Valentine's Day Playlist Featuring Taylor Swift, Doja Cat, Playboi Carti, Olivia Rodrigo, FKA Twigs & More

Usher Super Bowl 2024
Usher performs with Ludacris, Lil Jon, Jermaine Dupri and Will.i.am during the Apple Music halftime show at the NFL Super Bowl 58 football game

Photo: Michael Owens/Getty Images

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Usher's Super Bowl Halftime Show Was More Than A Performance, It Was A Celebration Of Black Excellence

From celebrating Atlanta's HBCU culture to shining light on Southern rappers like Ludacris and Lil Jon, Usher brought the brilliance of the Black South to Las Vegas.

GRAMMYs/Feb 12, 2024 - 08:41 pm

In the days leading up to Usher’s Super Bowl performance, the singer waxed poetically about the significance of this moment not only in popular culture but for Black music.

Speaking with Kelly Carter on "Good Morning America," Usher reflected on the history of Black entertainers who performed for the masses under restrictive laws. Although a majority of those laws have been overturned, it would be remiss to not think about the recent series of court cases that have targeted Black musicians, such as Atlanta-based rapper Young Thug, whose music is currently being used against him in court

For singers like Usher who have been privy to the ways in which Black music — and those who create it — have been mistreated, his halftime performance was as much as a statement as it was a tribute to those who came before him. "I'm coming through the front door with this one," Usher told Carter.

It is only fitting that the performance opened with lines from "My Way" the title of his Las Vegas residency, which has featured a who’s who of prominent figures in pop culture before launching into "Caught Up." Usher then descended from his anointed throne in a crisp, all white Dolce & Gabbana ensemble, he began a Michael Jackson-inspired dance routine with an array of backup dancers; the standout being renowned celebrity choreographer Sean Bankhead.

Usher made it clear early on, however, that his performance was no mere spectacle. He paused to deliver a testimony, one that bears repeating despite his new album and $100 million-earning Vegas residency: "They said I wouldn't make it, they said I wouldn't be here today, but I am." 

Once the air cleared and Usher thanked his momma for her steadfast advocacy and faith in him, he led Allegiant Stadium in a sing along of "Superstar." The track from 2004’s Confessions recently inspired a viral challenge on TikTok. 

A consummate performer and supporter of his peers, Usher wasn't content to simply highlight his own success. The singer transformed Allegiant Stadium to "The Yard" — the singular place at Historically Black Colleges and Universities, where students gather to talk, discuss, and have fun — and filled it with music. 

Usher’s Yard included a performance of "Love In This Club" with the assistance of two members of Kappa Alpha Psi Fraternity Inc., the second oldest Black fraternity in the U.S. The trio was supported by the Jackson State University marching band, known as the "Sonic Boom of The South," to finish the song. 

Even his brief moment of affection with singer Alicia Keys, who joined the singer for "My Boo," can be described as a "homecoming hug." Homecoming is another HBCU tradition, where alumni convene at their respective campuses and greet their former flame with a hug.

When Jermaine Dupri entered the stage to announce the 20th anniversary of Confessions, the transportation was complete. The audience was no longer in Vegas, but in Atlanta, the Black Mecca of the world. And Usher is Atlanta’s nucleus.

It is here that the spirits of Michael Jackson, Marvin Gaye, and Prince accompanied Usher as he bewitched millions with a singular microphone and momentum stage presence. A haze of purple clouds and smoke led the way for singer H.E.R., the night’s self appointed "Bad Girl" and her crew of roller skating baddies.

While Usher may have began the halftime show with the enthusiasm of a young boy who just got his chance to perform a solo in the church choir, by its end he was fully inhabiting his chart-topping sex icon persona.Will.i.am’s voice rippled through the stadium as Usher, donning a blue and black Off-White outfit reminiscent of football shoulder pads, glided onto the stage with an aura that is equal parts charismatic and sinful sweet. 

Skating, a main tenant of Atlanta’s culture, is embedded in Usher’s ethos and a part of his larger business. The singer loves skating and owns several skating rinks.

Usher finished the extravagant performance with "Yeah!" — a song beloved in Atlanta and far, far beyond. That the song is turning 20 this year and still resonates with a global audience (not to mention a football-loving one) is further evidence that Usher truly is the "King of R&B."

"Your moment is your moment. And this is a moment I’ve prepared for during the last 30 years," Usher told Billboard ahead of the Super Bowl. 

He certainly owned his moment. Usher's Super Bowl halftime show was no singular performance or an audition, but a coronation. He was receiving the torch carried by all the Black entertainers who preceded him, and reminding the world that the South still has something to say. 

Surrounded by Ludacris and Lil Jon,  strippers, and his own marching band, Usher closed the night out with the A-Town Stomp and one important phase: "I took the world to the A!" 

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