meta-scriptGoldLink Talks Vision Behind 'Diaspora,' Tour With Tyler, The Creator, Musical Roots & More | GRAMMY.com
GoldLink Talks Vision Behind 'Diaspora,' Tour With Tyler, The Creator, Musical Roots & More

GoldLink

Photo: Joyce Ng

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GoldLink Talks Vision Behind 'Diaspora,' Tour With Tyler, The Creator, Musical Roots & More

"I wanted to just make a really great American rap album, because I feel that like is very scarce in the marketplace," the GRAMMY-nominated rapper told us

GRAMMYs/Aug 28, 2019 - 10:15 pm

GRAMMY-nominated rapper GoldLink, born D'Anthony Carlos in Washington D.C., is a force to be reckoned with. He released his first two mixtapes, God Complex and After That, We Didn't Talk, in 2014 and 2015 respectively. Both were critically acclaimed, and earned him a spot in XXL's 2015 Freshman Class, firmly cementing his steadily rising role in hip-hop. His strong sense of self and artistic vision shine through in his smooth flow and next-level lyricism.

In 2017 he released his first studio album, At What Cost. At the 60th GRAMMY Awards he earned his first nomination for Best Rap/Sung Performance for "Crew," one of the big tracks from the album. At the 61st GRAMMY Awards earlier this year, he received his second nomination, in the same category, for his feature on Christina Aguilera's "Like I Do."

This year, on June 12, GoldLink followed up with the powerful Diaspora. The Recording Academy recently spoke with the rapper over the phone about the vision behind the new album, collaborating with Tyler, the Creator (who he's also touring with him soon, and will be joining his Camp Flog Gnaw fest), Khalid and others on it, quitting social media and more.

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So you recently released Diaspora. How are you feeling about sharing that project so far? What are you most proud about with it?

It feels good. It feels great that it's finally out into the world. It's just been a crazy thing for me. It's been received really well from just what I've seen. I'm no longer on social media, I haven't been for almost a year or two. So I've met people, and they've just been telling how amazing it is. And the right people.

Was there a reason that you decided to go off social media and just talk to real people instead?

Yeah. I mean, why don't I just talk to real people? It's weird. It's actually weird. I think we've used it, we've abused it the wrong way at this point.

For the people that you have talked to about the project so far, were there any comments or any reactions that really stood out to you?

They've all been really great. They've all been standout. It's all been very amazing things. And close friends I would just sit and talk to about it, they could talk about it for hours, about what they think or how they feel about it and what they took from it, things like that. But yeah, everything is kind of crazy.

I'm sure there's been a lot of momentum, from being in the studio and finishing it and then waiting to share it with the world. Did it feel like a bit a relief once the album was out, or what was the moment like for you?

It was weird because I felt like I'd been just trying to fine-tune it and I lived with it for such a long time, that by the time it got out it just felt like a leap almost.

I would love to hear a bit more about the vision behind the project.

Well it's crazy, it started out as I wanted to just make a really great American rap album, because I feel that like is very scarce in the marketplace. Then I started having conversations with people and a friend of mine was explaining Afro-Nowisim. I started to travel a lot more and to adopt Afro-Nowisim, but I never forgot about the great American rap album. And as it started progressing into more of an international—well I always wanted to be an international thing—I never forgot about the first part of what I wanted to accomplish for myself. So, it started with a base and it kinda fine-tuned into something, more relatable, I guess.

There are a ton of great collabs on it, some DMV [Washington D.C., Maryland and Virginia] rappers, and other artists from all over, pointing back to those two themes you mentioned. How did you chose who to work with and what was your favorite part about bringing all these different artists together?

I just chose based off of what I thought was best for the project at hand. I never really go for anything unless I believe that someone can bring a [fresh] element to a project. I always feel like the best movies never have an all-star cast of straight A-list people, those are the best movies. You know, it might have a Matthew McConaughey and a Timothée Chalamet who is 17 and make one of the best movies of all time. I think that's kind of how I choose. Also, I like bringing people out of their element and into my world to challenge them in a way I know they would succeed in, that is just not the typical route for them.

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Your song "Days Like This" with Khalid stands out to me as a great example of this. He isn't the first person that I would expect on the album, but it feels so natural. Were there other songs that was a bit unexpected but it felt really natural when you got together?

Khalid is definitely the epitome of that example, I feel like Tyler [the Creator] as well. It seems obvious that Tyler would get on a bossa nova record but he's never done that ever in his career. So it's things like that where you are like, "oh wow, why?" And then you do it and it's so natural, no one even thought that's completely out of his realm [when they heard it]. It just keeps it interesting. I don't like songs that you can hear before you actually listen to it and be like, no.

Is that something that you try to do for yourself too? Were there different sounds that you tried for this album, like "I don't know if this will work but I want to try it"?

Yes. I definitely tried a few things that wouldn't be, a lot of things that I tried that were just off and never made it. But it was the things that expanded on the realm of what I was already doing [that worked]. I felt like this is natural next step, so it didn't feel too off.

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Where did you start on these songs, with a sound, style or idea?

It almost built in sections. It started as one idea, that idea just turned into another idea and that built into the base of a [larger] idea. I almost had it done in my head with no music. And then it really started from an image that I saw and then I had one beat that I held onto for a long time. That's how it started. I never used the beat or the image. I just had those two in mind and tried to figure out, "How do I try to make these two things make sense?"

Are there any artists that you haven't worked with yet that you have your eye on?

Nah. Everything works out the way it's supposed to or [already] has.

Is your philosophy along the lines of not overthinking or over-planning things too much, to leave more room for the right thing, to come forward?

Yes, that's exactly what it is.

And then you're bringing Tyler on, I think, a bunch of your U.S. shows for the album?

He's actually bringing me.

What are you most looking forward to with the tour?

Getting in front of a completely new fan base is going to be really fun for me. I want to see how far this thing can stretch. I know the community of rap is a big one. I wanna see if I can keep grabbing. So I look at it as an experience and I am really appreciative.

That's awesome. And, speaking of shows, you're also doing a couple different festivals, including Meow Wolf's Taos Vortex and a couple of the Afropunks. What's your favorite part of performing at music festivals? Do you approach those shows differently?

Yeah I do, they are just different, a different thing. I'm always going in there fighting to win and I'm really going in there for everyone. And no one show is the same. So I always go into every show differently.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">We’re staying hydrated out here with <a href="https://twitter.com/GoldLink?ref_src=twsrc%5Etfw">@GoldLink</a> <a href="https://twitter.com/hashtag/AFROPUNK2019?src=hash&amp;ref_src=twsrc%5Etfw">#AFROPUNK2019</a> <a href="https://t.co/uGeqVIEHp4">pic.twitter.com/uGeqVIEHp4</a></p>&mdash; AFROPUNK (@afropunk) <a href="https://twitter.com/afropunk/status/1165429742360829953?ref_src=twsrc%5Etfw">August 25, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Different in the sense of your mindset, sort of from your perspective or more so from who you are trying to reach in the audience?

Both. But really the audience thing because every day is really not the same. You know what I'm saying? You can have a crazy Wednesday crowd but a dead Saturday crowd. Because every place, every festival, every group of people is just different. You can't even go into things the same and do things the same because there's too many anomalies and x factors that exist. I can't go into a Tyler show like my [own] show. I can't go into Afropunk like I would go into a predominantly white festival in Berlin. It's just two different stratospheres. You gotta be conscious of that and switch things around and accommodate.

What about your musical influences? Who did you grow up listening to and who inspires you still in your music?

You know I always used to force this question early in my career, thinking that there was a correct answer for it. I would rattle off their names because I thought I was so cool. Honestly, I listen to so much stuff and the thing is I never cared about music like that. I wasn't that type of guy.

From the city I come from, music is prominent but not how you would think it is. What I mean by that, my mom would listen to gospel, that was her thing. My dad listened to jazz and soul and R&B, and my brother listened to predominantly rap music from the South. It was just eclectic and I listened to whatever was on TV. I didn't care, I didn't know.

So, I was influenced by so many things. And I things that I liked I couldn't tell you why, I just did. I don't think it played into the influence of how I decided to go about things. It wasn't like "Oh man, Stevie [Wonder] at my house was crazy," it was just regular. We listened to Go-go music [a sub-genre of funk with roots in D.C.] because that's what we listened to in D.C. predominantly at the time. It was everywhere, on the radio, in schools. So, that's just what we were doing and I was really just going with whatever we were doing. So I never really had that.

At what point did you decide that you wanted to rap and pursue making music?

I'm going to say, seriously, at 23. I was doing it at 20, but I didn't really seriously consider it as a thing until the stakes started to get a little higher. When that happened, I started going back to things I like but I can't put my finger on and realizing why I liked it. The musicality of these things. "Why does this work or why does this sound better than the other songs I used to like all the time that I don't like anymore?" That's when I started appreciating music on a different level. That's why I would say musical influences came a little later on.

I would be like wow, the way that Marvin Gaye, when he made "Got To Give It Up," to me is sick because the inclusivity of how it makes you feel. It makes you feel like you're at a party, no matter what you're doing. Those are the things I started to appreciate about music later in my career, like oh wow, there's a scientific, spiritual aspect, even like a strategic aspect to what this accomplished. It's so eclectic because I love that I can pick what I love about a few people and then completely create a new identity.

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future
Run-DMC

Photo: Michael Ochs Archives/Getty Images

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

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It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

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SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

11 Women Pushing Amapiano To Global Heights: Uncle Waffles, Nkosazana Daughter, & More

4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records
Eminem

Photo: Sal Idriss/Redferns/GettyImages

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records

Eminem’s major label debut, 'The Slim Shady LP,' turns 25 on Feb. 23. The album left an indelible imprint on hip-hop, and introduced the man who would go on to be the biggest-selling artist of any genre in the ensuing decade.

GRAMMYs/Feb 23, 2024 - 03:44 pm

A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days

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Official Coachella 2024 Lineup: Headliners Lana Del Rey, Tyler, The Creator And Doja Cat To Lead A Pack of Performers Including No Doubt & Others
Lana Del Rey, Tyler, The Creator, and Doja Cat will headline the 2024 Coachella festival.

Photos (L to R): Kristy Sparow/Getty Images; Monica Schipper/Getty Images for Coachella; Scott Dudelson/Getty Images for Coachella

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Official Coachella 2024 Lineup: Headliners Lana Del Rey, Tyler, The Creator And Doja Cat To Lead A Pack of Performers Including No Doubt & Others

GRAMMY.com digs into the official Coachella 2024 lineup — featuring Doja Cat’s return at the top of the bill with other California natives and more international acts than ever before heading to the Southern California desert April 12-14 and April 19-21.

GRAMMYs/Jan 17, 2024 - 12:32 am

The much-anticipated lineup for Coachella’s waitlisted 2024 festival was officially announced by producers Goldenvoice on Jan. 16. Festival headliners include GRAMMY-winning rapper and record producer Tyler, the Creator, GRAMMY-winning pop and hip-hop artist Doja Cat, and GRAMMY-nominated singer/songwriter Lana Del Rey. These beloved acts lead a pack of top-tier talent sure to resonate well with a global audience. 

Coachella, which kicks off the 2024 festival season, will take place April 12-14 and April 19-21, returning to Indio’s Empire Polo Club in Southern California’s Colorado Desert. Let the good times roll.

Other notable performers include No Doubt, and 2024 GRAMMY nominees Jon Batiste, Ice Spice and Dom Dolla. Best Rap Song nominee Lil Uzi Vert also received top-billing among a plethora of rappers and hip-hop artists including Coi Leray and Lil Yachty.

A welcome sign of growing diversity among the acts, more international musicians than ever have appeared on the roster, including corridos tumbados musicians Peso Pluma, 2024 GRAMMY nominees for Best Música Mexicana Album, who also recently performed at the 2023 Latin GRAMMYs. K-pop acts are also getting shine at Coachella 2024, with ATEEZ and LE SSARAFIM on the bill.

Since its inception in 1999, Coachella has evolved from a simple music festival to a cultural touchstone that encapsulates evolving trends in music, arts, fashion, and social expression. Coachella's lineup has become a barometer of pop culture — marking current and future music trends as well as the tone of the industry. 

Across multiple stages and tents, the festival is a sandbox showcase for experimental work. It’s a place for artists to debut new music, collaborate with other musicians during surprise guest performances and reunions, and make a statement. Beyonce’s culturally significant 2018 performance and celebration of Black college culture that inspired her Netflix documentary “Homecoming” and the unforgettable virtual resurrection of Tupac Shakur in 2012 via hologram serve as prime examples of this phenomena.

Catch the official line-up below and stay tuned for our takeaways from this year’s lineup announcement coming soon.

2024 Coachella Festival Lineup

California Love Is On Full Display

Californians dominate the 2024 Coachella lineup. Major headliners Tyler, the Creator and Doja Cat both hail from the Golden State and although Lana Del Rey (Friday, April 12 and 19) was born in Lake Placid, New York, she calls California her home and source of inspiration. Lana Del Rey is currently nominated in five categories at the 2024 GRAMMY Awards including Album Of The Year and Song Of The Year; Doja Cat is nominated in three categories including Best Pop Solo Performance and Best Rap Song.  

Surprise act No Doubt, which includes vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young also count Southern California as their original home base. The group formed in 1986 in Anaheim and, over three decades, have netted two GRAMMY Awards and nine nominations. 

Rock Reunions Take Center Stage

Perhaps the biggest surprise act on the bill, No Doubt will reunite for their first major show in almost a decade since their last live performances together in 2015 — much to the delight of the band and Gwen Stefani’s dedicated fanbase. 

Other surprise reunions include new millennium rock band Blur, best known for punchy vocals and kick snare-emboldened tracks. The Britpop act will perform their first U.S. shows in nine years, receiving top billing for both Saturdays. Sublime, who have been performing live for years as Sublime with Rome will also perform on Saturday, though the singular billing begs the question of whether late founding band member Bradley Knowell will appear holographically á la Tupac in 2012. 

The 2024 Lineup Is An International Showcase

Global acts are taking over for one of the most diverse bills in Coachella history, filled with acts from Korea, Japan, Latin America, Africa, France and more.  

Furthering a breakout year in U.S. popularity, K-Pop boy band ATEEZ will perform on Friday. Girl group Atarashii Gakko! alongside superduo Yaosobi will represent Japan. A plethora of artists representing Latin America will perform both weekends: Coachella's lineup includes J Balvin (Columbia), Cimafunk (Cuba) and a roster of Mexican artists including Peso Pluma, Santa Fe Klan, Latin Mafia, Son Rompe Pera and Carin León. Nigerian natives Burna Boy and Tyla, both nominated for Best African Music Performance (one of three brand new categories at the 66th Annual GRAMMY Awards) are billed along with fellow Nigerian, Tems.

Electronic Music Makes A House Call

Highlighting a shift in the sands of music festival lineups over the last few years, electronic, dance, EDM, and trance artists account for a majority of the acts performing at Coachella in 2024. 

Legendary French performer Gesaffelstein, whose work has intertwined with artists like The Weeknd, adds a layer of dark, magnetic allure to the lineup while Justice, known for their GRAMMY-winning electronic beats, round out an electrifying experience. 

Celebrated acts like techno queen Charlotte de Witte and up-and-comers like Dom Dolla — a first-time GRAMMY nominee currently nominated for his remix of the Gorillaz track "New Gold" featuring Tame Impala — represent a nod to electronic music's recent and significant impact within the U.S.

Multiple Acts Return To The Desert

Coachella Valley is set to welcome back multiple seasoned acts in a return to the desert, including inventive linguist Tyler, the Creator, who surprised attendees with an impromptu appearance during Kali Uchis' set on the main stage in 2022. Doja Cat is also making a comeback, ascending to the top of the bill as a headliner after two years. 

J Balvin will bring the reggaeton party back to paradise following his Coachella premiere in 2019. Meanwhile, DJ Snake — the GRAMMY-nominated maestro of trap and electronic fusion will stage a return after first performing in 2016. Techno/house DJ and producer John Summitt will keep the beat alive after his house sound and pulsing rhythms created an electrifying performance 2022. The ever-transcendent and avant garde Grimes will stage a cosmic return to the Coachella stage after last performing in 2016.