On May 18 Fifth Harmony released their "Don't Say You Love Me" video, presenting the song from their 2017 self-titled album as a departing ballad, affectionate but ambivalent. Its message is that love is beautiful but who needs empty words, because it's real feelings that matter. Career-wide, they have inspired plenty of those.
<iframe width="620" height="349" src="https://www.youtube.com/embed/ju_inUnrLc4" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>
On May 11 the quartet comprising the popular group, Ally Brooke, Dinah Jane, Lauren Jauregui, and Normani Kordei, gave what they expect will remain their final performance (for now at least), in Hollywood, Fla. For all those they couldn't say goodbye to in person, this video is their online beautiful finale.
To better put their graceful departure in perspective, a look at the group's sales shows serious rank. In 2013 their EP Better Together reached No. 6 on the Billboard 200 albums chart. In 2015 their debut full-length Reflection peaked at No. 5, followed by 2016's 7/27 and 2017's Fifth Harmony both hitting No. 4. Beyond just sales numbers, plenty of real feelings made Fifth Harmony matter and inspired an audience of millions, both with and without Camila Cabello, who departed the band at the end of 2016.
Fifth Harmony's body of work helped encourage a generation to appreciate that music adds meaning to their lives. New generations will hopefully be inspired in years to come as these talented artists pursue wherever their dreams lead — solo for now.