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Meet The First-Time GRAMMY Nominee: Anitta On The “Insane” Success Of "Envolver," Representing Brazil & Reshaping Global Pop
Anitta

Photo: LUFRE

interview

Meet The First-Time GRAMMY Nominee: Anitta On The “Insane” Success Of "Envolver," Representing Brazil & Reshaping Global Pop

After a decade of building a massive career in her home country of Brazil, Anitta took her success to a global level in 2022. The singer discusses her “brand new career” and the Best New Artist nomination that came from it.

GRAMMYs/Feb 1, 2023 - 04:45 pm

Before Anitta released her album Versions of Me last April, she already had four albums in her catalog. But as the title insists, Versions of Me is the project that showed Anitta has many layers to her success — and now, she has a GRAMMY nomination to show for it.

The Brazilian star is nominated for Best New Artist at the 2023 GRAMMYs, which may feel like a long time coming for those who have been a fan since Anitta's self-titled debut album arrived in 2013. After becoming a household name in her native Brazil, and then in Latin America, she finally cracked the U.S. last year with the worldwide hit "Envolver." Ten years in, Anitta almost feels reborn.

"In Brazil I got the recognition before, but internationally, it's amazing because I've just started a brand new career," she tells GRAMMY.com. "I feel really special. I feel like things are happening really fast and I'm really happy about it."

With Versions of Me, Anitta explored and embraced her cross-cultural appeal, even singing in Portuguese, Spanish and English across its 15 tracks. The album opens with "Envolver," which blends reggaeton music with an electronic allure; later, she put a trap music twist on the Brazilian bossa nova classic "The Girl From Ipanema" in "Girl From Rio," a tribute to her hometown of Rio de Janeiro.

Those personal details helped Versions of Me resonate with a global audience, and they were amplified by Anitta's unabashed ability to push pop music to new places. She embedded elements of funk carioca (Brazilian funk music from the favelas of Rio De Janeiro where she grew up) into genre-bending collaborations alongside stars like Cardi B, Khalid, and Saweetie.

Anitta has also become widely acclaimed for her show-stopping performances, from Coachella to the Latin GRAMMY Awards to the viral "Envolver" dance challenge on TikTok. Her charming transparency with her fans helps uplift women, her country of Brazil, and the LGBTQIA+ community (she publicly identified as bisexual in 2018) — in turn helping Anitta become one of Latin pop's most refreshing and boldest artists in recent memory.

Ahead of the 2023 GRAMMYs, Anitta spoke with GRAMMY.com about her first GRAMMY nomination, the viral success of "Envolver," and what's next.

How do you feel about being nominated for Best New Artist?

I feel really special. First of all for the nomination, to be part of the GRAMMYs. That makes me feel like I'm doing a good job. I'm on the right path. But also, I felt really special that I was nominated for the Best New Artist category. I feel happy that people understand that for me it's a whole new world.

Even though I have more than 10 years of a career in Brazil, for me, in these other markets, like singing in English and Spanish, it's brand new stuff. I am a new artist in these other markets. I feel really happy that people can understand that and see it like I do.

You're also representing Portuguese and Spanish music in the Best New Artist category. What does it mean to you to be able to represent those languages within the category?

I feel like it's really important. My country feels very special about it. They've never seen something like that. Last time they saw something like that was like 57 years ago <a href="https://www.grammy.com/artists/astrud-gilberto/16737">when Brazilian artists [Astrud Gilberto and Antônio Carlos Jobim were nominated for Best New Artist], so they're really happy for me to be part of this. To be representing so much for my country, I'm really glad that I can do that.

Your song "Girl From Rio" interpolates one of Jobim and Gilberto's classic songs.

"The Girl From Ipanema"! It's crazy, it's like a cycle. It's amazing!

In your album Versions of Me, you sing in English, Spanish, and Portuguese. Why did you decide to record music in those three languages?

Portuguese is my first language, obviously. And then I started to learn English when I was still a kid. I started to learn Spanish after I went to Spain for the first time because one of my songs in Portuguese, "Show Das Poderosas," was playing in Madrid. So I went to Spain to sing for a radio show, and I didn't understand anything that people were telling me, so I decided to start learning Spanish, and I loved it. And I started singing [in that language].

I think it's just part of my personality to enjoy learning languages. When I was a kid, I also learned Italian, so I have songs in Italian. I really enjoy it.

The album cover art features different versions of yourself throughout your career. Why did you decide to bring together those images from your past and present?

I think controversy is good when people talk about a subject, and they can see it's accurate and real, and they can get to know you a little better. I think it's a little fun.

I like being open about the [plastic surgery] procedures I've done. Being open about all the things in my life. I don't like to fake or hide situations. I feel like I would feel stuck in some kind of prison. I feel better if people just get to know me from a 360 point of view.

In the album, you explore genres like pop, R&B, trap, and reggaeton music. What was experience like to work with those different genres?

I wanted to show different types of music that I like singing. Like different versions of myself. I'm fascinated by people's music — the different countries and cultures. I love traveling and getting to know the way people consume music, the way people create music. It's really special when I can travel and get to know a new culture, and sing, and get that feeling running through my blood.

I love playing with the biggest amount of places and rhythms, and everything that I can, because I think that's what it is about, when you can create music that's more than just something fun to listen to. If you can bring cultures and bring people together, I think it's even more of a special thing.

How did the song "Envolver" come together?

The [COVID-19 pandemic] quarantine was over, but still the gates were closed to Brazil from America. To go to America, you had to quarantine for 15 days somewhere. I was in Punta Cana waiting for these 15 days to pass, and I decided to bring some friends of mine — artists to write songs with. It was Phantom and Lenny Tavárez. We started writing, [and when] we got to "Envolver," it was really special. We wrote it so fast. It was insane. It was amazing.

What was the inspiration behind that song?

We wanted to talk about a woman that is always in control and not the opposite. In songs, we always see guys talking like that to women, and I wanted to bring exactly the opposite — when a woman is in power.

Did you think that "Envolver" would become the massive hit that it was?

We did think that — but we also think that about so many songs, so it's like, we never know. It was insanely big. I think it wouldn't have been that big if I didn't have the support of the foundation of my country, and also if I [hadn't] done so much work in the Latin community. It got big because we were already doing a lot of stuff.

You've become known for your electric live performances. How important is it to express your music through dancing as well?

Even more right now, with TikTok and things like that, I think people are so engaged to dancing. They want to feel involved somewhere, so that's one way of how people are getting into music right now. Getting involved with the artists in some way more than just the music. I think dance is a very good way of doing that.

You incorporate elements of Brazilian funk music throughout Versions of Me. How important was it for you to bring that genre into some of the songs?

I put in a little bit. Not as much as I wanted to. I think in the next albums I will do more. I'm trying to introduce a little bit of [Brazilian] funk to the worldwide audience, and then I will [release] something really cultural that I really believe in.

Since I started traveling around the world, I'm fascinated about showing people where I come from, my origins. I think funk is my origin. It's so different, and it has the power to be the next big thing, so I feel really special about it. I feel like people are starting to get into funk and making more Brazilian funk music, and I really love that I'm part of this change.

You announced that your next album will be a Brazilian funk album. How is that coming along?

I'm still waiting. I'm working on the album. I have most of the songs kind of ready. I'm still adjusting some things and the features on it. But I'm going to wait for the best time to release it. I'm not going to do it in a rush.

I'm going to put effort behind it because this is the thing I always dreamed about doing. I always dreamed about having an album where I can truly feel my culture and what I really love about funk and Brazilian music. I think I'm going to wait for everything to be completely perfect for me to release it.

Throughout your career, you've proudly represented the LGBTQIA+ community, collaborating with artists like Brazilian drag pop stars Pabllo Vittar and Gloria Groove and being open about your own sexuality. How do you feel to be helping raise that representation and visibility?

I think it's amazing the more we can [do that], because it's still very hard for the LGBTQIA+ community to show up and to get a space to talk and be open without prejudice. The more that we can open room for artists who are openly gay, or trans, or drag queens — I think the scene needs more representation, more artists. The more I can do to bring people to me, or bring visibility to new artists like that, I will do it. It's really important.

Coming off of such a huge year in 2022, what can fans expect from you this year?

I'm going to rest a little bit. I thought I was going to do that last year, but with everything that happened with "Envolver," I ended up not resting the way I wanted to, so for sure this year, I'm going to take more time for myself.

2023 GRAMMYs Performers Announced: Bad Bunny, Lizzo, Sam Smith, Steve Lacy, Mary J. Blige & More Confirmed

Met Gala 2023: All The Artists & Celebrities Who Served Fierce Looks & Hot Fashion On The Red Carpet, From Rihanna To Dua Lipa To Billie Eilish To Bad Bunny To Cardi B To Doja Cat & More
Rihanna attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City

Photo: Jeff Kravitz/FilmMagic

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Met Gala 2023: All The Artists & Celebrities Who Served Fierce Looks & Hot Fashion On The Red Carpet, From Rihanna To Dua Lipa To Billie Eilish To Bad Bunny To Cardi B To Doja Cat & More

Fashion and music have always been inextricably linked, and the strong longs were on fully on display at the 2023 Met Gala — one of the most anticipated style events of the year. See the red carpet outfits from Rihanna, Lil Nas X, Anitta & more.

GRAMMYs/May 1, 2023 - 11:46 pm

It's that time again! The 2023 Met Gala — one of the fashion bonanzas of the year — is in full force. And given that fashion has always been the yin to music's yang, GRAMMY winners and nominees were among the stars studding this glamorous, fashion-forward event.

Presented by gala co-chair Anna Wintour, the editor of Vogue and global editorial director of Condé Nast, the Met Gala this year is co-chaired by Penélope Cruz, Michaela Coel, Roger Federer and three-time GRAMMY winner Dua Lipa.

GRAMMY winners and nominees as well as today’s leading artists in music are already setting the Met Gala red carpet on fire, with everyone from Dua Lipa, Phoebe Bridgers, Rita Ora, David Byrne, rising rap sensation Ice Spice, and more showing off their fierce fashion looks. Plus, Rihanna and her partner ASAP Rocky made a last-minute surprise arrival on the 2023 Met Gala red carpet, setting the fashion and music worlds ablaze.

This year's Met Gala celebrates the indelible legacy of the late fashion designer Karl Lagerfeld; the dress code is "In honor of Karl…")

Below, check out some of the most eye-catching red carpet fashion looks from music’s biggest stars at the 2023 Met Gala.

Rihanna attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City

Rihanna attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Jeff Kravitz/FilmMagic

Dua Lipa arrives for the 2023 Met Gala at the Metropolitan Museum of Art on May 1, 2023, in New York

Dua Lipa arrives for the 2023 Met Gala at the Metropolitan Museum of Art on May 1, 2023, in New York | Photo: ANGELA WEISS / AFP

(L-R) Finneas O'Connell and Billie Eilish attend The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City

(L-R) Finneas O'Connell and Billie Eilish attend The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Matt Winkelmeyer/MG23/Getty Images for The Met Museum/Vogue

Bad Bunny attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City

Bad Bunny attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City | Photo by Jamie McCarthy/Getty Images

Jennifer Lopez attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City

Jennifer Lopez attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Jeff Kravitz/FilmMagic

Cardi B attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City

Cardi B attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Matt Winkelmeyer/MG23/Getty Images for The Met Museum/Vogue

Doja Cat attends the 2023 Met Gala at the Metropolitan Museum of Art on May 01, 2023 in New York City

Doja Cat attends the 2023 Met Gala at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Jamie McCarthy/Getty Images

Lil Nas X attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City

Lil Nas X attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Matt Winkelmeyer/MG23/Getty Images for The Met Museum/Vogue

Usher attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City

Usher attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Mike Coppola/Getty Images

Sean "Diddy" Combs attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City.

Sean "Diddy" Combs attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Mike Coppola/Getty Images

Phoebe Bridgers attends the 2023 Met Gala at Metropolitan Museum of Art on May 01, 2023 in New York City

Phoebe Bridgers attends the 2023 Met Gala at Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Jeff Kravitz/FilmMagic

Anitta attends the 2023 Met Gala the Metropolitan Museum of Art on May 01, 2023 in New York City

Anitta attends the 2023 Met Gala the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Mike Coppola/Getty Images

Halle Bailey attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City.

Halle Bailey attends the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at the Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Kevin Mazur/MG23/Getty Images for The Met Museum/Vogue

Janelle Monáe attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City

Janelle Monáe attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City | Photo: Jamie McCarthy/Getty Images

Love Anitta? Check Out These 6 Brazilian Female Artists Rising To Global Stardom
(L-R, clockwise) Liniker, Marina Sena, IZA, Duda Beat, Luedji Luna, Ludmilla

Photos (L-R, clockwise): Jack Vartoogian/Getty Images, Mauricio Santana/Getty Images, Buda Mendes/Getty Images, Wagner Meier/Getty Images, Shy McGrath/WireImage, Wagner Meier/Getty Images

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Love Anitta? Check Out These 6 Brazilian Female Artists Rising To Global Stardom

As Brazilian music is on the rise, a new wave of fierce female singers are making an impact, from history-making trans artist Liniker to Brazil's own R&B diva IZA.

GRAMMYs/Mar 28, 2023 - 03:37 pm

With a 2023 GRAMMY nomination for Best New Artist, Anitta marked a special moment for Brazil. Not only was it the first time a Brazilian artist was nominated in the category in nearly 50 years, it was an indication that the world is ready for more.

While Latin music's prominence today is undeniable, most of its stars — from Puerto Rico's Bad Bunny to Spain's Rosalía — are Spanish-speaking. As Anitta and rising Brazilian acts begin to infiltrate mainstream music, so does their native language, Portuguese, and rhythms like baile funk, brega, and samba.  

According to IFPI's 2023 Global Music Report, it may not be long before Brazilian artists see the commercial success their Spanish-speaking peers have: Brazil reentered the Top 10 Music Markets in 2022 — the only Latin American country to do so. And as Anitta's GRAMMY nomination hinted, Brazil's female artists are helping to lead the charge, from viral TikTok star Marina Sena to Latin GRAMMY winners Liniker and Ludmilla.

As Women's History Month nears a close, let the Brazilian celebration continue. GRAMMY.com spotlights six other rising Brazilian female soloists who are eager to break barriers and introduce the world to their artistry.

Marina Sena

Marina Sena first went viral on TikTok with "Por Supuesto," the third single off her debut album, 2021's De Primeira. The album helped Sena earn her first Latin GRAMMY nominations for Best Portuguese Language Song and Best Portuguese Language Contemporary Pop Album in 2022.

Weaving influences that go from pop and axé to reggae and samba, De Primeira (a name that means both "top notch" and "doing something right on the first try") reveals a born-ready pop star. Sena's languid, impish voice gives shape to irreverent lyrics about love and lust, and the result is permeated in an omnipresent nostalgia. One of Brazil's biggest revelations, Sena freshens the quintessential elements of her country's music — diversity, passion, poetry — and shows she's more than ready to take over the globe.

Duda Beat

Born in the sunny Recife, northeast of Brazil, Duda first became known as the queen of "sofrência" — a neologism for suffering from love and being needy at the same time. Motivated by years of heartbreak, she purged all those stories into her debut album, 2018's Sinto Muito (a double-entendre between "I'm sorry" and "I feel a lot"), and found an audience who resonated with her musical catharsis.

Mixing Brazilian genres such as brega and pagode with a dream pop varnish, she released her sophomore album Te Amo Lá Fora in 2021. Though she has yet to announce a third LP, Duda Beat has been teasing a new side of herself in recent interviews — one that she hopes will turn her into "queen of happiness" as well. 

Liniker

Fans may know Liniker from the band Liniker e os Caramelows, which she founded in 2015. But since she left the group in 2020, fans got to know Liniker as a dazzling solo star.

With a deep, resounding voice, she crafts exuberant pieces that explore soul, jazz, samba, bossa nova, and more — all underlined by a celebration of Black music as a whole. And even just one album in, Liniker has already made history: Her debut effort, Índigo Borboleta Anil (Indigo Butterfly Indigo), won Best MPB Album at the 2022 Latin GRAMMY Awards, making her the first openly trans artist to ever win a Latin GRAMMY.

Ludmilla

If there's one thing Ludmilla strives to present, it's female empowerment. This Rio de Janeiro native — also known as a carioca — has a honeyed, cheeky timbre that she uses in self-confident anthems like "Cheguei" and "Só Hoje." Her lyrics place women as agents instead of objects, subverting a genre that is so often dominated by men; as an openly bisexual woman, Ludmilla also plays an important role in representing queer Brazilians through her songs and music videos.

After first rising to fame through Brazilian funk renditions, her global pop appeal led her to become a Latin GRAMMY winner. In 2022, her latest album, Numanice 2 (a neologism loosely meaning "feeling nice"), won the Latin GRAMMY for Best Samba/Pagode Album.

IZA

Brazil's own R&B diva, IZA went from recording YouTube covers in 2014 to topping the country's charts three years later. Her debut album Dona de Mim (Owner of Myself) was nominated for Best Portuguese Language Contemporary Pop Album at the 2018 Latin GRAMMY Awards, hinting her potential as a future icon of a generation.

IZA's first major hit, 2017's reggae fusion single "Pesadão," overviews many of the themes and experiences that permeate her Black empowerment ethos. As "Pesadão" showed, IZA's music is made out of sheer resilience — a characteristic as unfaltering as her towering vocals.

Luedji Luna

Another stirring voice singing about Afro-Brazilian representation is Luedji Luna. Born in Salvador, Bahia to politically active parents, this globally acclaimed singer knows that love is a primal force for change. 

With two studio albums so far, 2017's Um Corpo no Mundo (A Body In the World) and 2020's Bom Mesmo É Estar Debaixo D'Água (It's Really Good to be Underwater, which was nominated for Best MPB Album at the 2021 Latin GRAMMY Awards), her discography dives into MPB, jazz, and blues to form a stunning depiction of the joys and struggles of life as a Black woman. Through her elegance and depth, she turns the wheels of the world, quietly, from the inside.

With their different backgrounds, life experiences, and musical gifts, these six women reflect an exciting moment for Brazilian music. But this list is simply an introduction to the talent of this vast country — which may just be the next to take over the world.

New Shakira Exhibit At GRAMMY Museum Visualizes The Colombian Superstar's Voracious Creative Appetite & Global Influence

6 Things To Know About Bonnie Raitt: Her Famous Fans, Legendary Friends & Lack Of Retirement Plan
Bonnie Raitt at the GRAMMY Museum

Photo: Rebecca Sapp

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6 Things To Know About Bonnie Raitt: Her Famous Fans, Legendary Friends & Lack Of Retirement Plan

During "A Conversation With Bonnie Raitt" at the GRAMMY Museum, 13-time GRAMMY winner detailed her career trajectory, history of big-name collaborations, and how her win for Song Of The Year at this year’s GRAMMY Awards was "a total surprise."

GRAMMYs/Mar 6, 2023 - 10:11 pm

For the uninitiated, Bonnie Raitt is just an "unknown blues singer" — albeit one who managed to nab the Song Of The Year award at the 2023 GRAMMYsplus two other trophies. But to the millions in the know, and the choice few in attendance for a chat with Raitt at the Grammy Museum on March 5, she is a living legend.

Over the course of her decades-long career, Raitt has earned 30 GRAMMY nominations, taking home 13 golden gramophones for tracks like "Nick Of Time," "Something To Talk About," and “SRV Shuffle,” as well as albums such as Luck Of The Draw and Longing In The Hearts. Last year, Raitt was awarded the GRAMMY Lifetime Achievement Award, and at this year’s ceremony, she snagged GRAMMYs for Best American Roots Song, Best Americana Performance and the coveted Song Of The Year.

Before she heads out on a tour of the western United States and Australia, Raitt sat down to chat with moderator David Wild for about two hours, musing not only about her "total surprise" about snagging the Song trophy, but also about her experience at the ceremony. It was an illuminating and downright charming experience — as well as an educational one. Here are six things we learned at "A Conversation With Bonnie Raitt." 

Taylor Swift Is A Fan —  And A Humble One At That

Raitt recounted being chatted up by Taylor Swift during the GRAMMYs, with Swift telling Raitt backstage that she felt okay losing Song Of The Year to her. Swift's "All Too Well (10 Minute Version)" was in competition, alongside works by Lizzo, Adele and Harry Styles.

Swift also introduced herself to Raitt, whom she’d never met, saying,"Hi, I’m Taylor." Raitt said she responded, "Ya think?" — which made the audience in the Clive Davis Theater crack up.

She’s A Master Collaborator, With More On The Way

"No one commands more respect" amongst their musical peers than Bonnie Raitt, said Wild, who's worked on the GRAMMY Awards as a writer since 2001. Whenever the show’s team has struggled to think of who could best pay tribute to someone like John Prine, Ray Charles, or Christine McVie, "the answer is always Bonnie Raitt."

That’s probably why, as Raitt noted, she’s recorded duets with more than 100 different musical acts — from Bryan Adams to B.B. King. Raitt added that she’d still love to work with Keith Richards, Bob Dylan, and H.E.R., and that fans can anticipate new collaborative work coming from work she’s done with Brandi Carlile and Sheryl Crow

Raitt added that she’s gotten really into Unknown Mortal Orchestra lately, who she heard about through Bruce Hornsby.

She’s Learned From And Befriended Musical Masters

Raitt was effusive about her love for King, among others, saying that one of the great joys of her career has been sitting at the feet of blues greats like Sippie Wallace and Son House. The singer/songwriter expressed her gratitude for being able to help get so many of these once-forgotten masters both the attention and the pay they deserved. She cited her work with the Rhythm And Blues Foundation as being of great importance to her personally, saying that it’s vital that the roots of blues and jazz are taught in schools today.

Wild also got Raitt to open up about her friendship with legendary gospel-soul singer Mavis Staples, who toured with Raitt just last year. Calling Staples, "all the preacher I’ll ever need," Raitt said she thinks she and Staples bonded over being the daughters of famous fathers. "It’s a great honor of my life being friends with her," Raitt said of her "mutual sister."

Later, Raitt also waxed rhapsodic about another famous daughter, Natalie Cole, who she said she’d been thinking about all day.

Raitt’s Got An Independent Spirit And An Independent Label

A good portion of Wild and Raitt’s chat was devoted to the star’s career trajectory. The two detailed how, as a 21-year-old college student, Raitt signed to Warner Bros. only after they promised her complete creative control of her own indie label, Redwing.

Raitt said it was only with the help of a"team of mighty women" that she was able to go independent. She cited lessons from friends like Prine, Staples, and Jackson Browne, from whom she learned going it alone could be done successfully. 

Bonnie Raitt Almost Missed Out On "I Can’t Make You Love Me"

Raitt also talked a bit about her previous GRAMMY triumphs, including her run of nominations and wins around 1989’s Nick Of Time. Her popular single, "I Can’t Make You Love Me," was originally written for Ricky Skaggs, who intended to make it a lively bluegrass record. 

Raitt added that she thinks the song "Nick Of Time" struck a chord because she opened up about what it means to be getting older.

She’s Not Planning On Retiring (Or Dying) Any Time Soon

After joking that COVID lockdown felt like "house arrest" and "hibernation," Raitt said that her recent tours have been a blessing. "It feels like I was under the earth without any sunshine," Raitt says, reassuring attendees that she’s "never retiring." She said that while she’s lost eight friends in the past three or four weeks, including the great David Lindley, the 73-year-old is optimistic that she can "be here and celebrate for another couple of decades."

Raitt capped off the event doing what she loves best, teaming with long-time bassist Hutch Hutchinson for an intimate four-song set that included "Angel From Montgomery," "Shadow Of Doubt," "Nick Of Time," and the GRAMMY-winning "Just Like That." Raitt ended the evening by thanking the Recording Academy for inviting her out, joking, "I can’t believe I get to do this for a living."

Bonnie Raitt Essentials: 11 Songs That Showcase The Breadth And Depth Of The 2023 GRAMMYs Song Of The Year Winner

Meet Tobias Jesso Jr., The First-Ever GRAMMY Winner For Songwriter Of The Year
Tobias Jesso Jr. at the 2023 GRAMMYs.

Photo: Alberto E. Rodriguez/Getty Images for The Recording Academy

interview

Meet Tobias Jesso Jr., The First-Ever GRAMMY Winner For Songwriter Of The Year

"I felt the weight of what it meant," the man behind the curtain of massive songs by Adele, Harry Styles, Marcus Mumford and more says about his win in the brand-new GRAMMY category.

GRAMMYs/Mar 2, 2023 - 11:10 pm

Tobias Jesso Jr. wanted to know how to write a hit song, so he read How to Write a Hit Song. Not that he needed to figure out how to break into the mainstream: he had already written a tune with Sia and Adele that cracked the Billboard Hot 100. But in an effort to take his young career seriously — that of writing behind the curtain for the stars — he cracked open the book at a café.

Just then, a voice: "What the hell are you doing?" He glanced up. It was Sia.

"She was like, 'Why are you reading that?' and I was like, 'I honestly don't know,'" Jesso remembers with a laugh. "I think I just put the book away from that point on and was like,
OK, I don't need the books. And I just felt like there's been a different one of those lessons at every step of the way where I'm just like, Man, I think this is what I got to do, and then I just figure it out."

Since that exchange, Jesso has written with a litany of contemporary stars: John Legend, Shawn Mendes, Pink, Haim, Harry Styles — the list goes on. (As per the latter, he co-wrote "Boyfriends" on Harry's House, which was crowned Album Of The Year at the 2023 GRAMMYs.) 

And at said ceremony, he received a historic honor — the first-ever golden gramophone for Songwriter Of The Year. As Evan Bogart, Chair of the Songwriters & Composers Wing, recently toldput it to GRAMMY.com: "We're looking for which songwriters have demonstrated, first and foremost, that they're considered a songwriter first by the music community. We want to recognize the professional, hardworking songwriters who do this for a living."

Read More: Why The New Songwriter Of The Year GRAMMY Category Matters For The Music Industry And Creator Community

Clearly, Jesso fits the mold, and possesses technical chops worthy of How to Write a Hit Song. But his realization — that he can literally throw out the rulebook — speaks volumes as to his flexible, collaborator-first and fun-first process. 

"I get into a room and I really want to enjoy the people, and the songs will come if we're all just being honest," he tells GRAMMY.com. "If you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper." 

And while working his interpersonal and collaborative magic, he keeps his ears and imagination open — a momentary trifle can become the heart of a song. It happened with Cautious Clay's "Whoa," which came from messing with some, well, whoas. 

"It was a little silly at first," says Jesso,the songwriter whose first output was "inappropriate" high-school joke songs. "But now it wasn't silly anymore."

GRAMMY.com sat down with Jesso about his creative beginnings, the experience of working alongside pop titans, and how his inaugural GRAMMY win for Songwriter Of The Year happened during the happiest, most creatively fruitful period of his burgeoning career.

This interview has been edited for clarity.

How did it feel to take home the golden gramophone — the first ever in this category?

It felt tremendous. It felt amazing. It's such an honor to have received it, and I felt the weight of what it meant. I get really stage frightened, and so I kept telling myself there's no way I was going to win, just so I wouldn't be nervous or anything like that. 

But weirdly, when I did win, I was very not nervous. I don't know how to put it, but it was the opposite of what I thought I would feel. I don't know if I've never been awarded something so prestigious. My elementary school did a piece on me after I won the GRAMMY, and it was sort of largely a "We didn't see any talent at all" kind of thing.

So, I'd say "tremendous" would be probably the one word I would feel most aptly describes it. I'm just really, really proud of the category and its creation, and super lucky to have been a part of it at all. Especially in the year that it comes out. I was baffled that I was nominated. 

I had already felt like that rush of whoa, this amazing thing happened when I was nominated. And then winning was the next level of completely beyond what I could have ever expected.

How does the win help chart the next stage of your career?

As a songwriter, your job is to serve the artist. Your job is to serve the artist — the person who the song's for. And I think because of that, most songwriters have a very serve mentality, which generally doesn't work out well on the business side of things for you. 

I think if you took all the producers in the world and took all the songwriters in the world and tried to look at which ones are more business savvy, I'd say nine times out of 10, it's probably the producers. 

I think a lot of people — artists or songwriters among them — have imposter syndrome, feeling like they don't really know whether they belong there or they're just lucky or they have what it takes for the next one, even. If they know they had a good run or whatever, they're always going back to the well and praying that there's something in there. 

And I think this GRAMMY is almost like having a symbol of a really good run — a really good, fertile time of creativity or something. TI think the way I see it is sort of a symbol of this period of time where I had a lot of ideas, and worked really hard, and managed to somehow win this thing, which is, for me, is huge. It means a lot. 

For the songwriting community to have the award to look forward to, to have this symbol of Hey, you can be creative as a songwriter and just be a songwriter who doesn't sing and doesn't produce, and [the fact] you can get this prestigious symbol of your gifts that the world will now recognize — I think that's a wonderful thing for songwriters to have.

Take me back to the beginning of your career writing songs, either for yourself or others. The first time you really embraced this magical act of creation.

I was such a lazy songwriter for so many years because I always loved writing songs, writing songs with my friends in high school and stuff like that. But I never really wanted to play an instrument, and I never really wanted to sing them myself. 

I think probably back in high school, in 1998 or '99, it was because they were joke songs. So I probably didn't want to sing them because they were inappropriate or something. I always wanted to. The beginning for me was definitely a sort of moment of hearing Tracy Chapman when I was like, Oh, this is what I'm going to do. Not be Tracy Chapman, but write songs.

From there I was really lazy and I just tried to do as little as possible, but I had this sort of confidence that I was somehow good at it. So, I would sometimes have my friends who played guitar or my friends who played piano, or whoever was around, do the music part for me, and I could just kind of pipe in and direct where I felt like my skillset was. 

I started writing on piano for the first time when I was 27. That was a big moment for me where I was. I feel like I finally figured it out. It took me a long time: I still don't know how to play the piano, but I know I'm going to figure this out now.

I made a lot of mistakes along the way with bands and with albums or whatever. Things that just didn't exactly go the way [I planned them]; my gut was eventually telling me it just wasn't right. And then, when I started playing piano, it just finally all felt right, and I didn't think too much about it. I just sort of started doing it. 

During that time, I unfortunately had to sing to get my album out, which was sort of a means to an end. But as soon as I was able to, I ducked away from that and started writing. Then I just had a new job. I was like I got promoted or something. 

As you honed your ability and developed your craft, how did you follow that chain of connections to be able to write for who you've written for?

It's funny because Adele was the first person I worked with — [but] not in a professional way where managers and stuff like that are involved, and it's not just a friend of mine from high school or something. She was sort of my blueprint for how those things went.

I couldn't have gotten any luckier than with Adele, because her blueprint for how to do a writing session is the most pure in the game. There's nothing to hide behind. There's no producer in the room. She came to my friend's grandparents' where there are no mics; there's no studio equipment at all. There's a piano. And she just goes, "Great, let's write a song."

I don't know that that even exists much anymore. There's not even a microphone to capture what's going on, let alone one of the biggest players in the entire world doing it — just showing up, being like, "Let's write a song." And there's nothing to record her. I thought that was really cool. I'm like, "That's how I write songs. I just sit in front of a piano and just do what I think I like." And she was like, "And me too."

So, that's how we got along real great off the bat. And then from there, I would say it was just the most epic amount of failures and trial and error to figure out what the hell I was doing in every different session. I mean, I was treading water at times, and I felt like I was smoking crack sometimes, because I was so creative in a certain scenario I didn't expect to be creative in or something like that.

I think it's just this kind of learning process. There are a lot of people who are typically geared towards one style of writing. You're the country guy or you're the pop guy, or you're the ballad guy. And I could see that I was getting typecast. I was starting to get typecast, especially early on in my career because ballads, that's just the tempo that's naturally within me. It's sort of my soul tempo to just slow things down. I can write much easier in that tempo. I'll always sort of naturally progress there.

But I wanted to push the limits of that, and I wanted to figure out a way to get out of that typecast. And so I tried as quickly as I could to pick people who would be like, "Please don't play a ballad."

And when I started doing that, it was, again, trial and error. I think Niall [Horan of One Direction] was the first person I worked with who was in the pop world, and he was very much an acoustic singer. So I think that I was going into that session thinking I wanted to do upbeat pop. So I don't know — you get in the door and then you just try to acclimate yourself to the environment and help out as much as you can.

I think that's the best way to put it, because you never know what you're going to be doing. You never know what the artist is going to want from you or not want from you. A lot of the job is just figuring all that stuff out and then trying to just have fun while you're doing it. I think it's just that good energy, good attitude, and good people tend to sort of gravitate together.

How would you characterize the state of your artistic journey at this point?

I would say it feels the richest, in the sense that I'm the happiest I've been working.

I've found my rhythm — my perfect work-life balance kind of thing — so I can spend time with my son. And I think because of all of the time I've spent writing songs and how many songs come out, which is not a lot compared to how much you spend writing, you kind of learn that the relationships you make in the room are really the things that you really take out of it. It can be a lot more than, "I'm just a songwriter here to serve this artist" or whatever.

Lately, probably because of all the time I've spent doing it, I get into a room and I really want to enjoy the people. And the songs will come if we're all just being honest. We all know why we're here. We don't need that pressure in the room, and we don't need the A&R sitting in the room. We can get a song, but let's just be honest and really enjoy each other's company for a while.

And I think once that starts happening, it's way, way more fruitful in the long run. Because if you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper.

As a songwriter, your job is to point out metaphors or parallels — and things that could spark some interest in an artist's mind. And the better you get to know somebody, the more amazing the writing process can be.

That's been happening a lot in my recent sessions with Dua [Lipa] and Harry, another just amazing person. He is a great guy, but we haven't done that much writing together, but we know each other mostly through Kid Harpoon — Tom [Hull], who's the best.

I'm getting to know the people, and that's the most important part for me — I'm working with the people I want to work with. That's my journey now. I'll always work with new people, but I don't need to work with people I don't really vibe with or listen to. That's not really my interest anymore, especially if I'm in it for the right reasons. I'd say it's just more intentional, and I'm being more honest.

When you walk into a room to write with somebody, what are the first steps, or operating principles?

My operating principle is: Do I want to get to know this person, and do they want to get to know me at all, or do they just want to write a song and not want to open up?

If it's somebody who seems very open to talk, that's usually a good sign. And if not, then you just do what they want. You start writing a song and that's fine too. Sometimes there's great, catchy stuff. It's not always the deepest stuff.

Maybe they're the ones writing the lyrics, so maybe it is. But my operating principle is kind of, if I'm having a good time and everyone's having a good time, we're doing something good. We're not writing a bad song. We're just not. If we were writing a bad song in this room of professionals, we wouldn't be having a good time.

And when you're having a good time, good ideas do come. Even if they are silly at first and they're more openly accepted, and everything in the room is flowing better when those channels of enjoyment are sort of open, and everyone's laughing and having fun and dancing and being silly, that's how you get creative.

I don't know of many songwriters who are just dead serious. I've maybe met a couple. So I think my operating principle is to have a good time. That's going to be the funnest day, no matter what. It's probably going to be a better song for it if you're having fun and you like the people and they like you, and everything's going well.

Why is it crucial that the Recording Academy honor not only public-facing creators, but those behind the curtain?

I won't speak for myself as much as just the amazing people who I've worked with. You can't understand what kind of work has to go into a song. It's so funny, because it's a three-minute thing that sounds like most people can do it in an hour or something, but some of these things take months of work to get right.

I think it's really important to acknowledge everyone involved in each of the processes, because to give credit to just producers and artists, and then it's like, "Yeah, but the storytellers aren't even in the room," is like the congratulating a director and an actor, and then being like, the writer is s—. It's like, what? The movie wouldn't exist without them!

That just wouldn't happen. So, it feels like the right thing. I'm a bit overwhelmed and still a bit in disbelief, but it's snowing in LA, so miracles do happen.

What would you tell a young songwriter who wants to roll up their sleeves and do this?

I would say just be a good person and keep learning. Everyone's not perfect at the start. But if I had to give one piece of advice that was super, super important to me, is the good guys are winning in the end sometimes.

Like I said, the friendships and the artists, you don't want to come in being a d—. And I don't mean that strictly for men. I just mean whoever's coming in, you want to be a nice person. I think there's a lot of good people, and there's a lot of bad people too. You find your crew — energy finds energy.

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