Source Photos (Clockwise L-R): Gustavo Caballero/Getty Images; Ross Gilmore/Getty Images; Gladys Vega/ Getty Images; Kevin Winter/Getty Images for The Recording Academy; Manuel Queimadelos Alonso/Redferns; Gustavo Valiente/Europa Press via Getty Images
11 Essential Bad Bunny Collaborations: Drake, Rosalía, Cardi B, Bomba Estéreo & Others
Collaborations have helped make Bad Bunny one of the most unique artists in Latin music and his latest album, 'Un Verano Sin Ti' has no lack of features. GRAMMY.com breaks down some of El Conejo Malo's most memorable collabs.
No other hit-maker in the modern Latin music landscape has crafted such an eccentric and idiosyncratic repertoire as Bad Bunny. Bad Bunny built the foundation of his musical career in the mid-2010s, releasing tracks on SoundCloud while working as a bagger at a grocery store in Puerto Rico. His latest album, Un Verano Sin Ti, replete with guest features, continues its historic stride, landing at No. 1 on the Global 200.
In this era, collaborations are basically mandatory. But the collaborative choices Benito Martinez Ocasio has made over the years also add to his unique star power. On his worldwide come-up with 2020’s YHLQMDL, El Conejo Malo embraces the G.O.A.T.s of old-school reggaeton. "I could have done a track with…Miley Cyrus or Katy Perry," Bad Bunny told the New York Times of YHLQMDL. “But no, I was making ‘Safarea’ with Ñengo Flow and Jowell y Randy. And I was putting the whole world onto underground from Puerto Rico, you know? That makes me feel proud of what I represent.”
Then, Bad Bunny throws another curveball as he unpredictably joins forces with some of Latin alternative and indie’s most captivating acts like Buscabulla, Bomba Estereo, and the Marías as shown on his latest offering, Un Verano Sin Ti. "Benito has such a clear idea of what he wants, and he is open to explore new ideas, without fears," Bomba Estereo’s Li Saumet continued to the Times of "Ojitos Lindos." "I think it’s important that the alternative Latin music scene joins with the mainstream to make music and deliver our message and art together."
Bad Bunny brings gold to many other tracks not included in this listicle, including "Dákiti" with Jhay Cortez, "Un Día" starring Tainy, Dua Lipa and J Balvin, and "No Me Conoce" (remix) with Jhay Cortez, also featuring J Balvin. From low-key comedic boleros with Los Rivera Destino to sultry reggaeton downtempo with Rosalía, and getting Drake to be ahead of the Spanish-language música urbana curve, here are Bad Bunny’s 11 greatest collaborations of all time.
Bomba Estéreo - "Ojitos Lindos"
Sultry Colombian grooves meet Puerto Rico’s breezy reggaeton vibes in "Ojitos Lindos." And Li Saumet delivers, singing with plenty of heart and passion, while Bad Bunny matches pipes with spine-chilling delivery.
"This song and video are an homage to the ancient relationship between humans and the territory we inhabit," explains Bomba's founder Simon Mejia. "The earth should belong to everyone, as we belong to her, independent of race, identity or nationality."
Tainy, who also produced Bomba Estereo’s "To My Love" remix, and this song adds, "'Ojitos Lindos' perfectly represents the vibe of the album [Un Verano Sin Ti]. It’s one of those songs that instantly transport you when you listen to it. Hearing the combination of Benito and Li’s vocals was incredible for me. It’s one of my favorite tracks on the album."
Rauw Alejandro - "Party"
Backed by the high-pitched vocals of Elena Rose who demands "PARTY PARTY PARTY" with simplistic yet insatiable urgency, Rauw Alejandro and Bad Bunny amp up the vibe as they lure listeners into a dance-ridden frenzy. It’s perhaps one of the littiest songs of the new album, pleasantly teetering between raunchy reggaeton and a graceful dance floor sensibility.
The Marías - "Otro Atardecer"
LA’s indie-pop darlings the Marías had previously tinkered with a Bad Bunny hit ("Dákiti") well before their first official collaboration here. The delightfully funky "Otro Atardecer" glimmers like the Caribbean sea, inducing visions of floating on the ocean as María Zardoya’s breezy, hypnotic voice sings verses in English and Spanish. Bad Bunny reaches ultimate tranquility along their side.
Buscabulla - "Andrea"
On "Andrea," Bad Bunny navigates eye-awakening lyricism, in a similar spirit of Residente’s robust wordplay, backed by the undulating grooves of dembow. The rapper tells the story of female oppression in Latin America with gripping poetry ("Pero todo se ha complicado/Como si ser mujer fuera un pecado/La demonia ha despertado, ey, una guerrera"), while reminding us of the harsh realities of femicides.
"This is about a woman who wants to live a free life in Puerto Rico," Raquel Berríos of Buscabulla told Refinery29 Somos."I have never worked on something so hard in my life, because I really wanted to write something powerful. It’s a love letter to Puerto Rico, a love letter to women, a love letter to the Caribbean."
Rosalía - "La Noche de Anoche"
Released last year on Valentine’s Day as a single/music video, Bad Bunny and Rosalía entangle in a tension-filled "will they, won’t they" type of romance in "La Noche de Anoche."
With her raspy revelations of love and desire, the Barcelona star teases in Spanish, "I know this will not happen again. But if it happened again, I know what would be your weakness." The night gets hotter Bad Bunny responds with equal willingness to tango against the breezy backdrop of a reggaeton rhythm.
Jowell & Randy, Ñengo Flow - "Safarea"
In the essence of old school, hard-hitting reggaeton, "Safarea" does not disappoint. In fact, it’s armed with the capability of igniting any dance floor replete with perreo hasta abajo. El Conejo Malo enlists to O.G. reggaetoneros, Jowel & Randy and Ñengo Flow to spit fiery, R-rated verses to the dance banger.
"I could have done a track with, who knows, Miley Cyrus or Katy Perry," Bad Bunny told the New York Times about his 2020 release, YHLQMDLG. "But no, I was making ‘Safarea’ with Ñengo Flow and Jowell y Randy. And I was putting the whole world onto underground from Puerto Rico, you know? That makes me feel proud of what I represent."
Cardi B, J Balvin - "I Like It"
We’d be remiss not to mention Cardi B’s culturally-defining "I Like It," starring J Balvin and Bad Bunny. Released in 2018, the dance floor banger set the tone for its riveting coalition of American rap with Latin trap, bilingualism, and a dose of boogaloo. The song peaked numerous charts worldwide, including the Billboard Hot 100, and it continues to exhilarate well into the next decade.
Drake - "Mía"
If I had absolutely no clue who Drake was, he could’ve fooled me into thinking he was a reggaeton star. I mean, his Spanish gets a pass, and so does his 2018 swagger amid that Latinx-filled block party. In fact, the Canadian celebrity is an English-rapping/singing pioneer who lent his vocals en español well before Nicki Minaj, Selena Gomez, and the Weeknd.
Remember Romeo Santos’ "Odio" (2014) featuring Drake? Since "Mía"’s video release, it has racked up a staggering 1.3 billion streams on YouTube alone, and it’s one of those tracks that just keeps sounding better with age.
Los Rivera Destino - "Flor"
In the spirit of the vintage lovelorn trios like Los Panchos, Puerto Rico’s Los Rivera Destino harken back to the golden age of boleros. Released on Fathers’ Day of 2019, Bad Bunny debuted as his birth name Benito Martínez where he surprised listeners with his tender singing versatility.
"We aim to challenge stereotypes of the definition of fatherhood," Los Riveras Destino told Rolling Stone. "The song highlights all types of father figures out there — celebrating all of those people who occupy this role in a child’s life." It can’t get any more wholesome than that.
Tainy, Julieta Venegas - "Lo Siento BB:-/"
Opening up with pensive piano chords, Julieta Venegas lends her beautiful nonchalant pipes in "Los Siento BB:-/." Known to craft some of the most gorgeous love songs of Latin pop, the Mexican pop darling navigates her lilt around the somber melody until meeting up with Bad Bunny’s confessional baritone. Tainy works wonders behind the boards, adding glowing synths against the undulating bop of dembow.
Casper Mágico, Darell, Nio Garcia, Nicky Jam, Ozuna - "Te Boté" (remix)
The list wouldn’t be complete without Nio Garcia, Casper Mágico, and Darell’s wildly popular remix, "Te Boté," featuring Nicky Jam Ozuna and Bad Bunny. The kiss-off track became the longest song to air on radio, and that’s by the people’s choice.
"It’s one of the only times that a seven minute-long song gets to play on air. That’s the time it takes three songs to play!, radio DJ Eddie One told Rolling Stone. "The funny thing is, we made a shorter version, but we started getting complaints — ‘We want to hear the whole thing!’" The 2018 hit spent two years on top of the Billboard charts, officially making it the soundtrack of the late 2010s.
5 Takeaways From Kendrick Lamar's 'Mr. Morale & The Big Steppers'
Photo: Dia Dipasupil/Getty Images
10 College Courses Dedicated To Pop Stars And Music: Taylor Swift, Bad Bunny & Hip-Hop
In honor of Music in Our Schools Month, check out nine college-level music courses that dissect punk and EDM, global hip-hop culture and the discographies and careers of superstar acts like the Beatles and Harry Styles.
There’s never been a better time to be a music-loving college student.
Beginning in the mid to late aughts, an increasing number of academic institutions have begun offering courses dedicated to major music acts. In the late aughts, rap maverick Jay-Z made headlines after becoming the subject of a Georgetown University course taught by Michael Eric Dyson, a sociologist and best-selling author of Jay-Z: Made in America. In the Sociology of Hip Hop: Jay-Z, students analyzed Hova's life, socio-cultural significance and body of work.
It's easy to see why students would be attracted to these courses — which fill up quickly and are often one-time-only offerings. The intertwining of celebrity and sociology present such fertile grounds to explore, and often make for buzzy social media posts that can be a boon to enrollment numbers. For instance, Beyhivers attending the University of Texas at San Antonio were offered the opportunity to study the Black feminism foundations of Beyoncé's Lemonade in 2016. Meanwhile, Rutgers offered a course dedicated to dissecting the spiritual themes and imagery in Bruce Springsteen's catalog.
Luckily for students clamoring to get a seat in these highly sought-after courses, institutions across the country are constantly launching new seminars and classes about famous pop stars and beloved musical genres. From Bad Bunny to Harry Styles, the following list of popular music courses features a little something for every college-going music fan.
Bad Bunny's Impact On Media
From his chart-topping hits to his advocacy work, Bad Bunny has made waves on and off stage since rising to fame in 2016. Now graduate students at San Diego State University can explore the global superstar's cultural impact in an upcoming 2023 course.
"He speaks out about Puerto Rico; he speaks out about the Uvalde shooting victims and uses his platform to raise money and help them," said Dr. Nate Rodriguez, SDSU Associate Professor of Digital Media Studies. "How does he speak out against transphobia? Support the LGBTQ community? How does all of that happen? So yes, it’s very much relevant to journalism and media studies and cultural studies. It’s all of that mixed into one."
A Deep Dive Into Taylor Swift's Lyrics
Analyzing Taylor Swift's lyrics is a favorite pastime among Swifties, so it's fitting that her work and its feminist themes have been the focus of a string of university courses over the years.
In spring 2022, the Clive Davis Institute of Recorded Music at New York University launched an offering focused on the "Anti-Hero" singer's evolution as an entrepreneur, race and female adolescence. The waitlisted course — the first-ever for the institution — drew loads of media attention and Swift received an honorary degree from NYU in 2022.
In spring 2023, honors students at Sam Houston State University in Huntsville, Texas can analyze the 12-time GRAMMY winner's music and career in a seminar titled Culture and Society- Taylor Swift.
Kendrick Lamar's Storytelling & The Power Of Hip-Hop
Since dropping good kid, m.A.A.d. City in 2012, Kendrick Lamar has inspired a slew of academics to develop classes and seminars around his lyrical content and storytelling, including an English class that juxtaposed his work with that of James Baldwin and James Joyce.
More recently, Concordia University announced that the 16-time GRAMMY winner will be the focus of The Power of Hip Hop, It’s Bigger Than Us, a course examining the lyrical themes of Lamar’s works, such as loyalty, fatherhood, class and racial injustice.
"No artist speaks to this ethos louder and more intricately than King Kunta, the prince of Compton, Kendrick Lamar, 10 years after good kid, m.A.A.d. City dropped," said Yassin "Narcy" Alsalman, the Montreal hip-hop artist and Concordia Professor who developed the class which launches in winter 2023. “He showed us it was okay to work on yourself in front of the world and find yourself internally, that family always comes first, that community and collective missions are central to growth and that sometimes, you have to break free."
EDM Production, Techniques, and Applications
If you dream of hearing your own EDM tracks played at a massive music festival à la Marshmello, Steve Aoki and Skrillex, this all-in-one course at Boston's Berklee College of Music has you covered. Learn about the cultural origins of the various EDM styles — like techno, trance, drum and bass and more — and the techniques that artists use to achieve these sounds.
In between thought-provoking cultural seminars, students will receive lessons on how to operate the technologies necessary to create their own EDM masterpieces, including synths, digital audio workstations (DAW) and samplers.
Harry Styles And The Cult Of Celebrity
While many celebrity-focused courses center around sociology, the Harry’s House singer/songwriter has inspired his own digital history course at Texas State University in San Marcos: Harry Styles and the Cult of Celebrity: Identity, the Internet and European Pop Culture.
Developed by Dr. Louie Dean Valencia during lockdown, the class will cover Styles’ music along with topics like gender, sexual identity and class — but the singer-songwriter’s personal life is off limits. Stylers who are lucky enough to grab a spot in this first-ever university course dedicated to their fave can expect to revisit One Direction’s catalog for homework.
"I’ve always wanted to teach a history class that is both fun, but also covers a period that students have lived through and relate to," Dr. Valencia wrote in a Twitter post. "By studying the art, activism, consumerism and fandom around Harry Styles, I think we’ll be able to get to some very relevant contemporary issues. I think it’s so important for young people to see what is important to them reflected in their curriculum."
Global Hip Hop Culture(s): Hip Hop, Race, and Social Justice from South Central to South Africa
Since its inception, hip-hop has left a lasting mark on the world, influencing language, fashion, storytelling and beyond. At the University of California Los Angeles, students can learn about how the art form has shaped young minds as they analyze the various hip-hop scenes worldwide.
As part of a mission to establish the university as a leading center for hip-hop studies, UCLA’s Ralph J. Bunche Center for African American Studies launched a hip-hop initiative featuring an artist-in-residence program, digital archives, and a series of postdoctoral fellowships. Chuck D, the founder of the barrier-breaking hip-hop group Public Enemy, was selected as the first artist-in-residence.
"As we celebrate 50 years of hip-hop music and cultural history, the rigorous study of the culture offers us a wealth of intellectual insight into the massive social and political impact of Black music, Black history and Black people on global culture — from language, dance, visual art and fashion to electoral politics, political activism and more," said associate director H. Samy Alim, who is leading the initiative.
The Music Of The Beatles
With their catchy two-minute pop hits, artsy record covers, headline-making fashions and groundbreaking use of studio tech, the Fab Five are among the most influential acts in music history. It’s no surprise, then, that they are the subjects of courses in a number of colleges and universities.
Boston’s Berklee College of Music offers The Music of Beatles, which digs into the group’s body of work as well as the music they penned for other acts. Alternatively, if you’re more interested in their post-breakup works, The Solo Careers of the Beatles dives into those efforts. Meanwhile, the University of Southern California takes a look at their music, careers and impact in The Beatles: Their Music and Their Times.
Symbolic Sisters: Amy Winehouse and Erykah Badu
Whether you want to learn about craft, management, building a career, or marketing your work, the Clive Davis Institute at NYU offers an impressive curriculum for musicians and artists. With seminars focusing on the works of Prince, Joni Mitchell, Stevie Wonder, Paul McCartney, and J. Dilla, a unique duo stands out: Erykah Badu and Amy Winehouse.
Framing the pair as "symbolic sisters," this two-credit seminar explores and compares how each songstress fused different genres and styles to forge a magnetic sound of their own. Winehouse rose to prominence for her retro spin on the sounds of Motown and Phil Spector and rebellious styling. A decade before "Back to Black" singer hit the mainstream, Badu — who is recognized as one of Winehouse's influences — rose to stardom thanks to her seamless blend of jazz, R&B, and hip-hop and captivating urban-bohemian style, creating a template for singers like SZA and Ari Lennox.
Selena: Music, Media and the Mexican American Experience
From ascending to the top of the male-dominated Tejano genre to helping introduce Latin music to the mainstream, Selena Quintanilla's impact continues to be felt decades after her untimely death. Artists including Selena Gomez, Demi Lovato, Victoria "La Mala" Ortiz, Becky G and Beyoncé cite the GRAMMY-winning "Queen of Tejano" as an influence.
Throughout the years, her legacy and cultural impact have been the focus of dozens of college courses. In 2023, Duke University continues this tradition with Selena: Music, Media and the Mexican American Experience. The course will explore the life, career and cultural impact of the beloved Tejano singer.
The Art of Punk: Sound, Aesthetics and Performance
Since emerging in the 1970s, punk rock has been viewed as a divisive, politically charged music genre. Its unique visual style — which can include leather jackets, tattoos, chunky boots and colorful hair — was absorbed into the mainstream in the '90s, where it continues to thrive (to the chagrin of hardcore punks everywhere). Over the decades, dozens of subgenres have cropped up and taken the spotlight — including riot grrrl and pop-punk — but very few have left the impact of the classic punk sound from the '70s and its anti-establishment themes.
If you're interested in learning more about the genre that inspired bands like Nirvana, check out Stanford University's The Art of Punk seminar, which explores the genre's visual and sonic origins, as well as its evolution and connections to race, class, and gender.
Meet Me @ The Altar Reveal The 4 "Badass" Female Artists Who Inspired Their Debut Album, 'Past // Present // Future'
Photo: Roy Rochlin/Getty Images for iHeartRadio
The Nicki Minaj Essentials: 15 Singles To Showcase Her Rap and Pop Versatility
Celebrating Nicki Minaj's new record label and her first single of 2023, "Red Ruby Da Sleeze," take a listen to 15 songs that highlight her talent as an MC and singer.
Nicki Minaj is making some serious moves right now. Within the same week, the 10-time GRAMMY nominee released her first single of the year, "Red Ruby Da Sleeze," and announced that she has started her own record label — which has already signed several artists, including Rico Danna, a rapper from her hometown neighborhood of South Jamaica in Queens.
This multi-hyphenate star is clearly stepping on the gas for 2023. But as her Barbz know, Minaj has been hustling for more than 15 years, and it's still paying off: Just last year, the rapper landed her third No. 1 on the Billboard Hot 100 with "Super Freaky Girl" — her first unaccompanied chart-topper.
As the latest Nicki chapter begins, get familiar with the essential songs in her discography that brought her to this point. Starting with the standout track from her very first mixtape, GRAMMY.com presents a roadmap to understanding the music of Nicki Minaj.
"Can't Stop, Won't Stop" (2007)
Minaj collaborated with Lil Wayne — an early mentor — on her first mixtape, Playtime Is Over. It's the first hint of the musical chemistry between the two, as they trade rhymes over the instrumental of "Can't Stop, Won't Stop" by Young Gunz.
"Now, it's not hard to find me/ Top behind me/ You be Harry Potter, and I'll be Hermione," Minaj rapped to Tunechi on the track, foreshadowing how big they'd become together in the years to come.
"Itty Bitty Piggy" (2009)
The breakout song from her third mixtape Beam Me Up Scotty, Minaj declares that she's "the baddest in the game" on "Itty Bitty Piggy."
"It's me — I win, you lose!" she taunts on the track. Elsewhere, Minaj also shows off her confidence by offering to sign her fans' boobs and inviting other female rappers to pick her fruit out and to be her personal shoppers.
"Up Out My Face (Remix)" (2010)
Mariah Carey recruited Minaj for this sassy duet that serves as an early warning shot that she was ready for her pop music close-up. She distinguishes herself by rapping about cheaters and scrubs in American and English accents.
"My Chick Bad" (2010)
Minaj's sports and horror icon-laden verse on Ludacris' "My Chick Bad" shows how she was morphing into an outsized pop culture character of her own.
"Running down the court, I'm dunkin' on 'em, Lisa Leslie," she rapped, namechecking a WNBA star. On the track, she also compares herself to Friday the 13th movie killer Jason Vorhees and Freddy Kreuger from Nightmare on Elm Street.
"Moment 4 Life" (2010)
"Moment 4 Life," which features a guest verse from Drake, is the song that catapulted her from the early fame of appearing on songs from other artists to becoming recognized as a solo artist in her own right. The sixth collaboration between the two friends is also the most acclaimed of their work together, as the song was nominated for Best Rap Performance at the 54th GRAMMYs.
"In this very moment, I'm king," she proclaimed on the song.
"Roman's Revenge" (2010)
A week after dropping jaws with her guest verse as her alter ego "Roman Zolanski" on Kanye West's "Monster" (which also features Jay-Z, Rick Ross and Bon Iver), Minaj released her own full-length song called "Roman's Revenge." It's an electric duet featuring Eminem that finds her spitting lyrical fire like "a dungeon dragon."
"Super Bass" (2011)
Minaj's first solo top five hit — landing at No. 3 on the Billboard Hot 100 — solidified her pop star status with its catchy, sung chorus. The endearingly bouncy love song has earned a rare Diamond certification for sales of more than 10 million in the U.S. — her only single to achieve the feat to date.
Though Minaj had flirted with EDM-style tracks alongside David Guetta in 2011, her own club track "Starships" has the most soaring energy. Produced by RedOne, the song showcases Minaj's versatility with singing and rapping for an international audience.
A playful interpolation of Sir Mix-A-Lot's 1992 booty-popping hit "Baby Got Back," "Anaconda" is one of many examples of Minaj's sampling prowess. On the fun, uptempo track, she celebrates the pleasures of "missing no meals" and shouts out bodies that have extra to grab. The cheeky tune nabbed Minaj her first GRAMMY nomination for Best Rap Song in 2015.
"Bang Bang" (2014)
An infectious hit that earned Minaj her sole nomination for Best Pop Duo/Group Performance, "Bang Bang" positioned Minaj as a pop star alongside Jessie J and Ariana Grande. As she raps on the song, she brings "Nicki full throttle" with her verse, with dextrous rhyming as well as vocals that keep up with the powerful pipes of her collaborators.
"Truffle Butter" (2015)
Arguably the highlight of Minaj's collaborations with Drake and Lil Wayne, "Truffle Butter" finds the three rappers flowing over a slowed-down and pleasingly off-kilter dance beat, which was sampled from Maya Jane Coles' 2011 house music stunner, "What They Say." "Truffle Butter" earned Minaj one of her three GRAMMY nominations in 2016, and her second for Best Rap Performance.
In this boom-bap-style track, Minaj takes on the role of Chun-Li, the woman in the Street Fighter video game series, spitting her verses over a horn riff that propels the listener into an action adventure. Though the character is not an antagonistic player in the game, Minaj crafts Chun-Li as a villain, spitting, "They need rappers like me/ So they can get on their f—ing keyboards and make me/ The bad guy, Chun-Li."
Recognizing Minaj's global appeal, Colombian reggaeton artist Karol G reached out to collaborate on "Tusa." The bilingual song brought some significant firsts for Minaj: it was No. 1 on the Hot Latin Songs chart in the United States, topped pop charts all over South America and was nominated for both Record Of The Year and Song Of The Year at the Latin GRAMMYs in 2020.
"In her verse, she says: 'It's me and Karol G, and we let the rats talk.' I died, I revived, I died and revived again until I understood Nicki Minaj had said my name in her verse," Karol G excitedly told Billboard.
"Do We Have a Problem" (2022)
Minaj's versatility as an MC shines on her recent collaboration with Lil Baby, which is accompanied by a mini movie where she plays a sexy and fearsome double agent. Her lyrical fierceness is distinct from her pop songs, and is a welcome return to her earliest approach to rapping — with her voice taking multiple tempo twists and turns along the way.
"Red Ruby Da Sleeze" (2023)
Minaj's Trinidadian roots shine through as she weaves patois into her rhymes on "Red Ruby Da Sleeze." The beat and vocals are sampled from Lumidee's song "Never Leave You (Uh Oh)," As her first release of 2023, "Red Ruby Da Sleeze" helps Minaj make a strong statement that she's still at the top of her game — and has the staying power of a true queen.
15 Must-Hear New Albums Out This Month: Boygenius, Kali Uchis, Lana Del Rey, Miley Cyrus & More
Photo: Kevin Winter/Getty Images for The Recording Academy
The 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show
Take a look at the impressive gains that 2023 GRAMMYs winners and performers made in Spotify streams and album/song sales, from Beyoncé to Harry Styles.
The 2023 GRAMMYs weren't just historic, they were iconic — and the numbers show it.
The telecast itself saw a 30% increase in viewership, with more than 12.4 million viewers tuning into the Feb. 5 ceremony, the best ratings since 2020 per Nielsen data. In turn, several of the night's winners and performers saw major spikes in sales and streams.
Album Of The Year winner Harry Styles returned to the top 10 of the all-genre Billboard 200 albums chart, as Harry's House — which also took home the GRAMMY for Best Pop Vocal Album — earned 38,000 equivalent album units in the U.S., a 51% gain. His previous two albums, 2019's Fine Line and his 2017 self-titled debut also made gains, the former up 15% and the latter up 11%.
Kendrick Lamar and Adele also enjoyed increases in sales and streams on several albums. Lamar — who won three GRAMMYs this year, including Best Rap Album for Mr. Morale & The Big Steppers — had a 20% gain for his fifth LP, as well as a 26% gain for 2015's To Pimp a Butterfly, 11% for 2017's DAMN., and 6% for 2012's good kid, m.A.A.d city.
Adele's 30 had a 25% increase in equivalent album units, while her 2015 album 25 went up 14% and 2011 release 21 went up 10%. (30's lead single, "Easy On Me," earned Adele her fifth GRAMMY for Best Pop Solo Performance — a record in the category.)
After Beyoncé made GRAMMY history at the 2023 ceremony with her 32nd win, her Best Dance/Electronic Music Album-winning RENAISSANCE made a huge jump. The album earned 37,000 equivalent album units, up 109%, helping Bey move from No. 24 to No. 11 on the Billboard 200.
Rising jazz star Samara Joy also had a monumental night, scoring the coveted GRAMMY for Best New Artist. As a result, her 2022 album, Linger Awhile, made its debut on the Billboard 200, with an equivalent album units gain of 319% and a 5,800% increase in Spotify streams in the U.S. The project also hit No. 1 on the Jazz Albums, Traditional Jazz Albums and Heatseekers Albums charts for the first time, as well as the top 10 of the Top Album Sales and Top Current Album Sales charts.
Blues great Bonnie Raitt's win for Song Of The Year (for her 2022 track "Just Like That") served as one of the night's biggest surprises, but also served as a catalyst for some serious streams and sales success. The song spiked from about 10,000 daily on-demand streams in the U.S. on Feb. 3 to 697,000 the day after the GRAMMYs (Feb. 6) — a gain of around 6,700% — according to Luminate. The song's sales were even better, gaining more than 10,000% on Feb. 6; the rest of Raitt's discography also climbed 161%, from 333,000 on-demand U.S. streams on Feb. 3 to 869,000 on Feb. 6.
Most of the 2023 GRAMMYs performers also celebrated sales and streams increases post-telecast. Show opener Bad Bunny saw gains on his GRAMMY-winning albumUn Verano Sin Ti (up 16%), as well as his 2020 albums YHLQMDLG (up 11%) and El Ultimo Tour del Mundo (up 8%). One of the songs Bad Bunny performed, Un Verano Sin Ti single "Despues de la Playa," also saw a 100% increase in Spotify streams in the U.S. in the hour following the telecast.
Lizzo delivered a soaring medley of her Record Of The Year-winning smash "About Damn Time" and the title track from her AOTY-nominated LP Special, the latter of which saw a 260% increase in Spotify streams in the U.S. after the show. Special also moved 11,000 equivalent album units, up 52%.
Steve Lacy won his first GRAMMY in the Premiere Ceremony, Best Progressive R&B Album for his album Gemini Rights. He also took the GRAMMYs stage for a sultry rendition of his hit "Bad Habit," all helping Lacy see a 16% increase in equivalent album units for Gemini Rights.
Sam Smith and Kim Petras also celebrated a historic win at the 2023 GRAMMYs, taking home Best Pop Duo/Group performance for their viral hit "Unholy" — marking the first win in the category by a trans woman. That moment, combined with the pair's risqué performance, helped the song see an almost 80% increase in Spotify streams in the U.S.
The heartfelt In Memoriam segment catalyzed stream increases, the biggest coming from Quavo's "Without U," which he sang in tribute to his late Migos bandmate and nephew Takeoff; the song jumped 890% in U.S. streams following the show. Fleetwood Mac's "Songbird," which Mick Fleetwood, Bonnie Raitt, and Sheryl Crow sang in honor of late Fleetwood Mac member Christine McVie, experienced an almost 100% increase in U.S. streams.
In other U.S. Spotify stream gains for performers, Harry Styles' "As It Was," saw a more than 75% increase; Brandi Carlile's "Broken Horses" saw a more than 2,700% increase; DJ Khaled's star-studded "God Did" (featuring Jay-Z, Rick Ross, Lil Wayne, and John Legend) saw a more than 650% increase; Mary J. Blige's "Good Morning Gorgeous" saw a more than 390% increase.
Streaming numbers are from DKC News, a PR representative of Spotify.
12 Classic Moments From The 2023 GRAMMYs, From The Heartwarming To The Surreal
Photo: Frazer Harrison/Getty Images
12 Classic Moments From The 2023 GRAMMYs, From The Heartwarming To The Surreal
From Harry Styles' adorable fan moment to Taylor Swift dancing merengue during Bad Bunny's performance, here are 12 memorable moments from the 2023 GRAMMYs.
When the 2023 GRAMMYs wrapped, viewers weren't just talking about the history-making wins or the dynamo performances.
The internet being the internet, some of the spontaneous, in-between moments — the ones that can only happen during Music's Biggest Night — got a comparable amount of ink, from Adele's surreal meeting with the Rock to Taylor Swift and Bad Bunny's much-memed photo op.
Below, revisit 12 classic, memeable moments from the 2023 GRAMMYs — the ones that the internet is built to receive with laughs, applause and memes galore.
Lizzo Was… A Bouquet?
Lizzo — who won big for Record Of The Year for "About Damn Time" — stepped out in an impressively floral and voluminous getup courtesy of Dolce & Gabbana. Perhaps looking ahead to the vernal equinox, Ms. Bad Bitch O'Clock captioned her Instagram post, "Spring awakening."
Adele Met The Rock For The First Time…
It was her lifelong dream. Shouldn't it be everyone's? And the Rock made it even sweeter with his request to join him onstage, when she won Best Pop Solo Performance: “Get up here, best friend!”
…And Posed With Two Fellow Pop Queens
Everyone seemed to lose their minds over this one — Lizzo included!
Taylor Swift Danced Merengue To Bad Bunny
Swifties might need months of recovery from this moment. As one Twitter user put it, "Taylor Swift dancing to Bad Bunny altered my brain chemistry forever."
Chris Martin's Astronomical Look
Mirroring Coldplay's Music of the Spheres' celestial vibe with his threads, Martin showed up to Music's Biggest Night looking dashingly wizardly.
Lil Uzi Vert's Goku-Like Appearance
During the Hip Hop 50 segment, the celebrated rapper looked ready to go Kamehameha on Crypto.com Arena.
Bonnie Raitt's Astonished Reaction
The Americana legend's Song Of The Year win for "Just Like That," the only nominated song to feature one songwriter, was a massive win for purveyors of songwriting's basics — an instrument, a voice and a pen. Judging by Raitt's expression, she felt the magnitude of the moment completely.
Bad Bunny & Taylor Swift's Photo Op
Trust us: this was memed to the nth degree.
The Crowd Grooved To Hip-Hop 50
A litany of familiar faces — from Bad Bunny to Jay-Z to Taylor Swift — jammed along with the historic salute to hip-hop, which featured countless of the genre's stars from several generations, including Chuck D, Flavor Flav, Scarface, Missy Elliott, Lil Uzi Vert and many more.
Trevor Noah: Special GRAMMY Delivery!
GRAMMY record-setter Queen Bey was famously late to the 2023 GRAMMYs due to traffic — so host Trevor Noah played delivery boy the first golden gramophone she won on the telecast, Best R&B Song for "CUFF IT.".
Harry Styles Celebrated With A Superfan
Last but certainly not least, Album Of The Year winner Harry Styles got to share the big moment with one of his biggest fans — a woman named Reina, one of 10 superfans highlighted throughout the ceremony — as she awarded him his golden gramophone.
Not only did he give her a huge hug upon talking the stage, but he made sure to give her a fist bump after delivering his acceptance speech.
Music's Biggest Night always seems to spawn countless memorable happenings — and we're anxious to see what memeable moments will transpire at the 2024 GRAMMYs!
2023 GRAMMY Nominations: See The Complete Winners & Nominees List