In the wake of George Floyd's murder, a feeding frenzy for diversity officers and employees of color began. While this sea change in culture speaks to a valid and long-overdue reckoning, singer/songwriter Yola sees an insidious threat even in well-intentioned spaces. That menace, to her, is tokenism—the act of perfunctorily recruiting marginalized people so as to not get yelled at.

To Yola, tokenism isn't just a side effect of trying to do the right thing: It's a calculated wing of white supremacy. "The second that you find somebody that is different from you, you group them with a bunch of people that are different from you, so you have less work to do," she tells GRAMMY.com. "You're economizing." Because of this, Yola made Stand For Myself, which celebrates individuality over arbitrary pigeonholing based on melanin content.

Stand For Myself, which was released July 30, is a blend of soul, country, blues, rock and R&B, which shows both Yola's flexibility and how Black innovators created all those styles—a reality that remains depressingly lost on many. The music, however, is merely a vehicle for Yola to communicate who she is at her core, which may not jibe with what the public expects her to be. 

"I'm a massive softie. I'm sentimental as heck," she says. "I want to be treated with a sense of nuance and tenderness. I don't have to be tough because I'm a Black woman. I don't have to be servile because I'm from some other community. I don't have to be 'Put up or shut up' because I'm seen as a moral authority."

GRAMMY.com caught up with Yola, who kicks off her national tour on October 7, to discuss the individualist philosophy behind Stand For Myself, why Black musicians still aren't given ownership of their inventions and how she exercises her agency in her music.

This interview has been edited and condensed for clarity.

In the press release, you mention an insidious component of discrimination: Tokenism. Can this form of overcorrecting be destructive?

It's funny: I don't really think it's overcorrecting. I think it's an actual function of the white supremacist paradigm. The second that you find somebody that is different from you, you group them with a bunch of people that are different from you, so you have less work to do. You're economizing. That was a mainstay of my life for a long time: The sense of people economizing. They go: "I see a Black person." Can you tell one from the other?

I have a dear friend who gets mixed up with Mavis Staples. There's nothing [in common between them]—least of all, the considerable decades separating them. It gets to the point where you're not listening with your ears anymore. You're listening with your eyes. So, tokenism is one thing that is part of that paradigm: That "You're all the same, really."

Like, "Isn't it weird that you're in country music?" No, it's Dolly Parton. She's got records everywhere. "But isn't it bizarre that you're in this space?" It's all part of the grand paradigm of the supremacist's assumption that white people create all the music, when it isn't even remotely true. It's the colonization of our ideas. So, when you get tokenized, it's a way of disempowering you. You get put into a small box. It's a way of taking away your ownership.

Read More: Jen Shyu On New Album 'Zero Grasses: Ritual For The Losses,' Overcoming Grief & Discrimination In Enlightened Spaces

Your contribution to rock 'n' roll, for example. It sort of goes around on the Internet at the moment: My interview with Channel 4 News in the U.K., speaking to Krishnan Guru-Murthy, who I adore as a journalist and generally. We were talking about navigating the industry and I said "I've heard a person from an A&R from a major say 'Nobody wants to hear a Black woman sing rock 'n' roll. That's not what we want right now." 

I'm like, "That shows you don't know the history of who created it! You don't know anything about Sister Rosetta Tharpe! She created rock 'n' roll!" We have a problem here. If you don't understand the lineage of something, if you minimize it, you become reductive to any marginalized group. You reduce their contributions to society.

Do you think it may not be as simple as the "bad guys" engaging in this? That some of the good guys might be driving this?

Yeah! We've all seen liberal moments gone wrong, right? [Cringing voice.] "Oh, no! Oh, sweetie! Sweetie! You tried, but no!" It's a big thing. People aren't realizing that programming is something done to them and they have to police it. People say no baby comes out with cognitive bias, right? No, no baby does. They're right. They know that. But they come into a world that is absolutely strewn with it. 

The second they hit air, they're learning supremacist programming. It's in advertising. It's in language. It's in the structure of how wealth is distributed. It's in the laws that govern the land. It's in everything. It's in so much of the politics. Supremacy is in so many things. Is it possible to escape it? What you have to do is be aware of it and police it. Someone's trying to program you all the bloody time.

I don't think racism is a thing you can be cured from, like we're searching for the cure for the coronavirus. Like, that's not how it works. Do what you can and police and pull out the things that keep jumping up into your life, because we all have it. It's not that white people are the only people to get supremacist programming. Black people get it too. Brown people get it too. You see it jump up in people where they haven't policed it and they start championing paradigms that's beneficial for their own people themselves.

Yola. Photo: Joseph Ross Smith

The title of Stand For Myself seems to imply individual identity and action, not a sense of belonging to a nebulous, easily pigeonholed "community" of people with similar melanin content.

[Long laugh.] I actually couldn't put it better myself! To not be part of this nebulous community, but to have this sense of standing up for your right to nuance. Standing for your right to tenderness. To be like: I want to be treated with a sense of nuance and tenderness. I don't have to be tough because I'm a Black woman. I don't have to be servile because I'm from some other community. I don't have to be "Put up or shut up" because I'm seen as a moral authority. 

[It applies] whatever way you are: You don't have to be extra-camp because you're part of the LGBTQIA+ community if you don't want to be. It's past individualism and gets to the point of authenticity. Not faking it. Actually just being you. I know it's kind of a trite thing to say, but actually do you.

So, let's say somebody comes to Stand For Myself with an open mind. What do you hope people take away from it and learn about you?

I'm a massive softie. [Knowing laugh.] I'm sentimental as heck. The flesh of the record, the very innards of the record are highly sentimental and seek authentic connection through friendship, through the process of work and collaboration, through love, through my family, and all of these things. You hear it across the record.

People try to put this "strong Black woman" paradigm on me, and there's so much of my life when I wasn't that. I was a real bloody doormat. So, to be able to see the nuance that I have as a person is really, really the function of writing from my lens. I want to speak about my life experience. I want people to know about the nature of my life and the steps that I've taken.

Read More: Press Play At Home: Watch Yola Perform A Rock-Solid Rendition Of "Stand For Myself"

I want people to see the whole of the person. I want people to see me as I am in spaces, across spaces. I want people to see what it sounds like when I'm taking the helm a tiny bit more. I'm actually able to choose the co-writers, whereas on the first record, I didn't know anyone in Nashville yet so I couldn't choose any co-writers! 

This is the very epitome of my agency, so I want people to see what that looks like for me.

For Charley Pride, Black Country Music Was A Self-Evident Truth

In a matter of days, some of country music's best and most promising acts will come together in Indio, California for Stagecoach Festival 2024. The annual event has spotlighted an eclectic mix of talent since 2007, but this year's impressive roster of performers helped Stagecoach earn its largest number of ticket sales in the festival's 17-year history.

Held April 28-30 at the Empire Polo Club — the same scenic desert landscape as the long-running Coachella Music and Arts Festival — this year's Stagecoach Festival offers a diverse blend of artists that spans from headliners like Miranda Lambert and Eric Church to surf-pop icons the Beach Boys, hit rockers Nickelback and hip-hop star Post Malone. 

Along with this diverse roster of superstars, the 2024 Stagecoach lineup is filled with a captivating list of artists on the rise. From a singer/songwriter enjoying a much-deserved comeback to a skillful 25-year-old putting his own spin on the '90s country sound, this year's crop of talent is paving the way for the future of country music.

Stagecoach Festival 2024 is completely sold out, but country fans who didn't snag their ticket in time can still enjoy all the festivities by streaming performances live via Amazon Prime all weekend long. Before you head out into the California sun or get cozy in front of your TV, take a moment to learn more about these 12 must-see acts coming to Stagecoach this year.

Tanner Adell

Since the release of Beyoncé's country-inspired album COWBOY CARTER, singer/songwriter Tanner Adell has become one of the genre's most talked about new artists. Before she was tapped as a guest vocalist on Beyoncé's cover of the Beatles' classic "Blackbird," and original track "AMERIICAN REQUIEM," Adell had already garnered a dedicated fan base online. 

Thanks to viral hits like "Buckle Bunny," the playful title track of her 2023 debut album, the Nashville-based talent has earned praise from both critics and country listeners worldwide. From heartfelt ballads to beat-driven bops made to get you on the dance floor, Adell blends elements of radio-ready modern country and rhythmic hip-hop with ease.

Adell's Saturday performance at Stagecoach promises to be a fiery and fun showcase of her polished pop-country songbook.

Zach Top

While growing up in Washington state, Zach Top forged a deep connection to the sound of traditional country music. From Marty Robbins to Keith Whitley, the influence of the genre's past is deeply entwined in every track of the talented 25-year-old's brand new record, Cold Beer & Country Music. 

Top's 12-track LP has earned plenty of buzz for its new take on the neo-traditionalist style that dominated country radio in the late 1980s and early '90s. With engaging vocals reminiscent of the late Daryle Singletary and thoughtful lyricism, Zach Top provides a fresh new take on a familiar and formative sound.

Brittney Spencer

Over the past five years, Brittney Spencer has repeatedly proven why she's one of the most important and captivating voices within modern country music. From her acclaimed 2021 single "Sober & Skinny'' to her celebrated collaboration with country supergroup The Highwomen, Spencer's vocals are consistently as emotive as they are effortless.

Spencer's charismatic personality and boundless energy take center stage through every performance, making her live shows a can't-miss event. Her Sunday afternoon set at Stagecoach offers a chance to hear cuts from her stellar debut album, My Stupid Life, which dropped in January.

Vincent Neil Emerson

Texas native Vincent Neil Emerson first earned widespread praise with the 2019 release of his debut album, Fried Chicken and Evil Women, earning him comparisons to influential artists like Guy Clark and Townes Van Zandt. His narrative-driven lyrics and hauntingly raw vocals have won the hearts of country fans far outside the Texas plains.

Over the years, he's collaborated with fellow alt-country favorite Colter Wall and recruited the creative genius of Rodney Crowell, who serves as producer on Emerson's self-titled 2021 LP. With his most recent album, the Shooter Jennings-produced The Golden Crystal Kingdom, Emerson once again channels the old-school magic of the traditional country that only comes from a rare type of Texas troubadour.

Katie Pruitt

Although Katie Pruitt has been locally lauded as among the best of Nashville's modern crop of singer/songwriters for years, her rise into the mainstream is still overdue. The Georgia native's stunning 2020 debut album, Expectations, was hailed for its raw honesty and effortless vocal intricacies. 

When she takes the stage during the final day of Stagecoach 2024, Pruitt will be armed with a brand new batch of awe-inspiring songs. Released on April 5, her sophomore album, Mantras, delivers an unpredictable, genre-bending sound that displays a sense of artistry far beyond her years. Don't miss your chance to see Pruitt's mesmerizing live set, which is guaranteed to have you dancing and maybe even wiping away a few tears.

Carin León

In just a few short years, beloved Mexican singer/songwriter Carin León has evolved from a regional hitmaker to an internationally known talent. His reflective and honest songs have connected with audiences globally, becoming one of Spotify's most streamed modern Mexican artists. 

Earlier this year, the two-time Latin GRAMMY-winner made his Grand Ole Opry debut, and will serve as the opening act for rock legends the Rolling Stones' Hackney Diamonds Tour when it heads to Glendale, Ariz. this May. (And just one week before his Stagecoach debut, he also made his Coachella debut.) Fans who catch his Friday set may be lucky enough to see a live rendition of "It Was Always You (Siempre Fuiste Tú)," his fresh collaboration with fellow Stagecoach 2024 artist Leon Bridges.

Trampled By Turtles 

Thanks to their unique blend of bluegrass, folk, country, and a dash of rock and roll, Minnesota-based outfit Trampled by Turtles has become a music festival staple — and will make their third Stagecoach appearance (and first in 10 years) on Saturday. Their high-energy live sets channel the psychedelic magic of rock's jam band scene, subbing plucky acoustic instrumentation in the place of rolling electric guitar.

The long-running band will treat fans to an array of tracks from their impressive career, which spans 10 albums, including their critically praised 2022 LP, Alpenglow. Even if you aren't already familiar with Trampled by Turtles' extensive list of releases, you're sure to be captivated by their hypnotizing performance style and positive energy that radiates from the live stage.

Charley Crockett

Texas-born talent Charley Crockett is one of few modern artists who have proven worthy enough for the coveted title of "troubadour." The seasoned singer/songwriter's appearance at Stagecoach will coincide with the release of $10 Cowboy, his soulful and synth-tinged 16th studio album.

Crockett's mix of traditional country and thoughtful folk, infused with gritty 1970s pop, creates a nostalgic charm that captivates the live stage. His descriptive story songs and distinctive twang echo the genre's early greats while expanding those classic country themes into new and surprising sonic territory. His Stagecoach 2024 set is sure to deliver a blend of fresh album cuts along with fan favorites from his already-expansive catalog.

Lola Kirke

You may know Lola Kirke as an accomplished actress in both television and film, but the British talent is also one of country music's most surprising new artists. Her stylized mix of traditional country and edgy pop-rock is refreshingly fun and tailor-made for Stagecoach's good-time vibe. 

In recent months, Kirke has shared a string of infectious singles leading up to the release of her latest EP, Country Curious. In March, she dropped a stellar take on the Paula Cole classic "Where Have All The Cowboys Gone?" featuring Stagecoach 2023 alumni Kaitlin Butts. Make sure you clean off your boots before Kirke's set, because there's a good chance she'll have a very special line dance lesson ready for the crowd.

Willie Jones

For nearly a decade, Louisiana-born talent Willie Jones has captivated country fans with fresh and genre-bending tracks, propelled by deep, rich vocals. Since first making waves with his rendition of Josh Turner's "Your Man" during an audition for "The X-Factor" in 2012, Jones has been paving his own path in the genre. 

He's recorded two full-length records, including his irresistible 2023 LP Something to Dance To. His Stagecoach set will certainly be a boot-stomper, offering concertgoers a chance to experience the magic captured on his latest EP, The Live Sessions, which arrived on April 5.

Sam Barber

Missouri native Sam Barber has evolved from a hopeful musician to a viral sensation with a major-label record deal. While passing the time at college, the gifted 20-year-old began recording covers of his favorite country tracks and shared them on TikTok, quickly garnering thousands of eager listeners. His down-to-earth charm, paired with surprisingly seasoned and gritty vocals, also earned the attention of Atlantic Records. 

In 2023, they shared Barber's debut EP, Million Eyes, which spawned the breakthrough radio single "Straight and Narrow." Now, fresh off the release of Live EP 001 and a string of new singles, Barber will bring his thoughtful yet edgy country sound to Stagecoach, marking another rapidfire career accomplishment.

Luke Grimes

Although you may know him best for his role as the chaotic charmer Kayce Dutton on the acclaimed television series "Yellowstone," Luke Grimes' creative talents expand far outside the small screen. A lifelong musician and lover of country music, Grimes took the stage at Stagecoach 2023 in support of his debut EP, Pain Pills or Pews. The project's raw and honest tracks earned critical acclaim and quickly led Grimes back into the studio, tapping Dave Cobb as producer for his vulnerable new self-titled LP, which arrived on March 8.

Whether you're a longtime fan of his acting or an already devoted listener, Grimes' set marks a pivotal moment in his ever-evolving musical career — and one of many can't-miss moments at this year's Stagecoach Festival.

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Country fans first got to know Tyler Hubbard as the voice of Florida Georgia Line. Upon his solo debut in 2022, they got a deeper look into his life as a devoted family man. Now, the chart-topping singer/songwriter wants to show his skills as the genre's feel-good party starter.

Hubbard's second album, Strong, turns up the energy with 13 tracks that focus on spreading the joy he's feeling in his own life. There's several parallels to his self-titled debut, including another tribute to his late father on "'73 Beetle" and reflections on his small-town Georgia upbringing with "Take Me Back" and "Back Then Right Now." Yet, every narrative feels more celebratory — buoyed by Hubbard's purposeful delivery, his hopeful lyricism, and uptempo melodies.

It's a natural evolution for Hubbard, who has projected positivity in his music and his image since his FGL days. And now that the world has welcomed him as a solo act — including two No. 1s at country radio with "5 Foot 9" and "Dancin' in the Country," and several sold-out shows in 2023 — he felt it was only right to bring good vibes with his second LP. 

"I was carrying the momentum from last year — the first album, being out on tour, the energy from the fans," Hubbard shares. "If you come to my live show, it's a lot of happy, fun dancing energy, and that's what I've really enjoyed kind of leaning into right now."

Ahead of Strong's release, Hubbard sat down with GRAMMY.com to chat about his album process. Below, he breaks down the most important components, from writing nearly every song on his tour bus to happily riding in the "good time lane."

Building On The First Album

The first album was more of an introduction to who I am, and this album is more settling in. It's inspired by the live show more than anything, and the fans themselves, as opposed to me and my story. 

I kind of want [these songs]to feel like distant relatives to the first album. I'll use that analogy a lot of times in sessions and just say, "Let's elevate, and let's move forward and progress, but let's keep it in the same family." 

When I was writing both these projects, it was a tough time. You know, going through the pandemic and all that brought along, transitioning into different careers and not knowing what was gonna happen with FGL for a while. Obviously, my marriage really inspired the song "Strong," but there's sort of that principle [from album one to album two] of going through a hard season that you come out on the other side of it stronger. 

Writing On The Road

Last year, I was getting in front of my audience for the first time [post-pandemic] and really getting to see what they wanted, what was resonating, what was working, maybe what was missing in the set. So I was able to pull that energy from the fans right back to the bus. The majority of this album I wrote on the road last year, which is where I love to write songs. I love to write in town too, but [there's] something about being out on the road — you just feel a little extra creative and a little less distracted. 

Back in the day, when we were starting off and really roughing it, we didn't have anything else to do but our careers, so we'd come home from the road and we'd write three or four days a week, and then we would go hit the road and play shows. But now that I'm a husband and a father, I try to compartmentalize it, so when I'm home during the week, I can take some time off to be with the kiddos and my wife.

And fortunately, now, I have my own bus, so I can bring writers out, and we can just hunker down on my bus all weekend and write songs. It's pretty fun because you kind of feel like you're binge writing a bit. But once you get in that creative space and your wheels are turnin', it's nice to stay there for more than four or five hours like we do in Nashville, turning it off at 4 o'clock and going home. It keeps it fun.

Creating Music For The Stage

We were mainly thinking about the live show [when we were writing]. It just felt like [we were writing] songs I couldn't wait to play live. 

There's some heart, there's some depth, there's emotion and vulnerability in a lot of these songs that I like to play live, but overall, I want it to just feel fun. There's enough stuff in our world to make us sad, so I'm just like, if I can put music out that makes people feel good, that's what I want to do. 

Especially in the context of our genre and our culture — it feels like there's a lot of sad boy country going on right now. You know, nothing wrong with that, I like to get real and emo a bit. But I think if everybody's doing one thing, I try to lean to the other. And right now I love where we're headed, in the good time lane.

I was soaking up everything Keith [Urban] was doing [while touring with him last year]. I watched his set most nights. He's kind of the king of fun tempo live energy. [We were] either [trying to] make Keith jealous or make Keith want to record one of the songs we write. So some of these songs are probably inspired by trying to get a Keith Urban cut. 

"Park," "Wish You Would" and "Vegas" are [three] of those songs. They go really well live and have been really, really fun. The crowd starts moving in a weird way when ["Wish You Would"] comes on. It looks like they're just, like, lettin' loose and not really coordinated at anything. [Laughs.]

"Back Then Right Now" is the single, so people are knowing that one [more] and it's cool to see them singing it and engaged. "BNA" is gonna be a lot of fun to play live. I could probably play this whole album top to bottom and be pretty happy with that being the set.

Honoring Where He Came From

I wanted this album to still be dynamic — as uptempo as it is, I still wanted the fans to be let in a little bit more into who I am and deeper into my life. Hopefully with each project I put out, I have some songs that let people in a bit more and tap into a vulnerable place, and challenge me as a person and a writer to just continue to go there. 

I have a unique relationship with my hometown. I love where I came from, and I'm proud of where I'm from, but it's not somewhere that I'm still living — I've been in Nashville longer than I was in Georgia, I've been here for over 18 years. A lot's changed since then. The house I grew up in is not there, my dad's gone, my mom's moved to Alabama. 

It's an interesting dynamic, because in our genre, it's cool to be really proud of where you're from, and really pay homage to where you're from. And I still do — a lot of these songs are literally born because of where I came from. But at the same time, I don't have that same relationship with where I'm from. I just thought it was a little bit of a different approach on the relationship with the hometown with ["Take Me Back"]. I hope people can relate to it.

Recruiting Trusty Collaborators, Like Producer Jordan Schmidt

The collaborators and songwriters on this project, there's a couple of new ones, but there's a lot of guys that I have a big history with. A lot of that's just due to the fact that if I'm bringing writers out on the road, it's guys that I know and trust, and that I've had success with. I'm not speed dating on the road — it's just very intentional, efficient time.

They've proven themselves, and so there's no reason to not go back to 'em. I just can't reiterate enough how thankful I am to be in this city, in this songwriting community. I have so many people that make me a better songwriter and push me as an artist and come with great ideas. It makes it that much more fun to write songs and do what I love.

Also, to know me, and who I am, and where I'm headed, and what I want to do and say, that helps tremendously because we're not just shooting in the dark. I think "Wish You Would" is a song that's a little unique and feels really fun. If I was going to pick a direction, that's a cool, fresh sound that I'm really enjoying right now.

Leaning Into Feeling Good

I'm in a really sweet season. Not just with the work stuff, but my family is in such a good spot. My kids are 3, 4 and 6, so they're in a really fun, just joyful season. I can have a bad session or a tough day, and I can go home and get overwhelmed with joy and love in the house. It's just awesome energy. I'm really grateful for that, and I'm really kind of leaning into it. 

I hope [fans] understand how grateful I am to be here to be still doing this 13 years later, and to be able to have another opportunity to experience a lot of firsts again, and get to continue to connect with them. I just love what I do, and I gotta give the fans a lot of credit for allowing me to do it. 

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On "Dear Life," R&B singer Genia pens a farewell letter to her lover — while simultaneously reflecting on how the intense saga crumbled her.

"I can't take anymore/ Put my pride aside, thought you could save me," she cries in the first verse. "These days, I don't know what I need/ You destroy me from the inside out/ If I go off the deep end/ You'll be sure not to bring me back."

In this episode of Press Play, watch Genia deliver a stripped-down performance of the vulnerable track alongside her guitarist.

The California native released "Dear Life" on Nov. 10, via Def Jam Recordings. She has also dropped three more singles — "Like That," "Know!," and "Let Me Wander" — leading up to her sophomore mixtape, 4 AM In The Ville, on April 19. 4 AM is a sequel to her debut, 4 PM In The Ville; both projects are inspired by Genia's experience of growing up in Victorville, California.

""[The songs] explore the different stages of grief in a relationship," she revealed in an interview with Urban Magazine. "The second tape is really me touching on falling in love, betrayal, anger, and rape."

Watch the video above to hear Genia's acoustic performance of "Dear Life," and check back to GRAMMY.com for more new episodes of Press Play.

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Last August, Oliver Anthony became the quintessential definition of overnight success. His working class anthem "Rich Men North of Richmond" went from viral sensation to history-making hit, helping the singer become the first to top the Billboard Hot 100 without any prior chart history.

But while "Richmond" showcases Anthony's brutally honest songwriting and raw delivery, its message and success are far from what define him. And he's proving just that with his debut album, 'Hymnal Of A Troubled Man's Mind.'

Helmed by Nashville superproducer Dave Cobb, the 18-track collection is rife with stories of addiction, depression, faith, and fury as Anthony documents the decade leading up to his unexpected rise to stardom (it also features eight Bible verses as interludes). A stark departure from "Richmond" in some ways and others not, the album is proof that his viral moment wasn't a fluke. 

One element that remains is Anthony's defiance of adhering to any cookie-cutter artist blueprint, which was further evidenced by the Easter Sunday arrival of Hymnal Of A Troubled Man's Mind. It's one of the many ways Anthony is showing that he's still fiercely independent, and that his unprecedented ascent hasn't changed the man he is or the music he makes.

"My day-to-day life hasn't changed a whole lot other than just not having to wake up for my job every morning," Anthony — who was born Christopher Anthony Lunsford, but pays tribute to his late grandfather with his stage name — admits. "I have this new career, but at the same time I don't know how long I'll be doing this either. At the end of the day I want to truly make a difference, not just play a bunch of shows to make a handful of executives a bunch of money only to get a pat on the back."

On the heels of releasing Hymnal Of A Troubled Man's Mind — and playing a sold-out hometown show — Lunsford spoke with GRAMMY.com about how he's navigating the balance between fame and privacy, and staying true to himself through it all.

Your stage name is your grandfather's name, so he clearly means a lot to you. Can you tell me a bit about the man Oliver Anthony was, and why he inspired you to pay tribute to him in such a way? 

Originally I was using his name as an alias because a lot of the songs I was writing talked about things my employer wouldn't approve of, like smoking pot. It was a way of hiding my identity so they couldn't Google my name and find everything. 

Another reason I did it is because we looked a lot alike. I'm the only redhead in the family other than him, and we're both 6'6" and left-handed. 

He was also just a very down-to-Earth guy. He never was one to talk much and never took the bait on politics and other stuff, he was always very down the middle. He was a hard worker too, taking a job later in life at a chemical plant where he moved up in the ranks despite being mostly self-taught. 

He was a role model of mine in many ways. During his final years, he experienced cognitive decline that made his death more of a slow goodbye. When I started writing all of these songs I was still really grieving his loss.

The full listing of your stage name, at least in the beginning, was Oliver Anthony Music. What was your intention with adding the "Music" part onto it?

The "music" is supposed to capture the timeless era from the beginning of the Industrial Revolution to into the late 60's and 70's. I'm not trying to paint it as an ideal time in American history by any means, but it was just a very real time. People weren't just living then, they were surviving. I wanted to capture that era of America before we became reliant on ordering everything from Amazon, going to the grocery store for all our food and depending on people on TV to tell us how to think, where to go or what to do.

That's what Oliver Anthony Music is supposed to encapsulate — that precious time in our history that, in certain parts of the country, still exists. When you go into rural Virginia, West Virginia, Kentucky and the Carolinas, it almost feels like time is slowed down a bit, almost like they're 20 or 30 years in the past. 

That's why we recorded this album on 1940's microphones inside an old church. We didn't even hire a photographer for the album cover. Instead we used a Polaroid camera that Dave Cobb had sitting in his drawer. This was never intended to have all the flash of modern production. It's supposed to just be as raw, from the heart and sincere as it can be.

Is "Rich Man's Gold" a song about your grandfather and how the circumstances of his upbringing shaped him into the man you remember? 

It also focuses on the contrast between the lifestyle we live now compared to the one we lived not long ago. The main verse in the song talks about how we weren't born to just pay bills and die. The point behind that is so many people today have encapsulated their lives in student loans, credit card debt, financing new vehicles they don't need, and buying big houses as a way of filling a void they'll never be able to fill. 

I think true fulfillment in life comes from basic things we overthink, like love and connection with our family, neighbors and friends, and just living a more purposeful life. A lot of us go to work at a job we don't really like because it pays the bills, even though it falls well outside our passion, leaving us only a couple hours a week to spend doing what we truly love. Then before you know it, you're old and die and that's it, you don't get another shot at it. 

Time is the most precious thing we have, and at any moment we don't really know how much left of it we have. The song really hones in on all that to show how a lot of people are alive, but they're not really living.

How has the overnight success you've experienced changed, or not changed, who you are as a person? 

I've kept a lot of my same friends and would say that my personal life hasn't changed a whole lot. I've still got the same s—ty Suburban with a salvage title and 330,000 miles on it, and the same s—ty clothes — although I have been able to put money into a few investments to set my family up with some financial security. But I've been really careful not to change my life a lot. 

I never, ever want to get to a point in my life where I feel like I'm better than everyone else. It makes me sick to my stomach just thinking about it. That's one thing that's been a problem from the beginning because I never wanted to get on Facebook and say "Hey, look at me!" When "Richmond" blew up, I didn't want to post a lot, and instead opted to let things run their course. But due to the monetization of social and online media, people were incentivized to make posts about me since I was a trending topic, with much of it being completely fabricated. 

So it's been a weird balance of figuring out how I can, with good conscience, keep my voice out there without being an attention seeker. It's a weird balance because if I'm not posting and speaking my mind, then somebody else pretending to be me is going to do it instead.

I really just want to use what little discernment I have to make decisions that I'll look back on in 20 or 30 years and feel proud of, and not like somebody strong-armed or pressured me into something that my heart wasn't into.

One of the ways you showed that after going viral was by promoting other amazing Appalachian artists that RadioWV has featured. Who are some Appalachian artists you've been listening to or think deserve a bigger platform for their music?

To be honest, what I listen to is pretty limited and is mostly made up of people who are dead. I mainly discover new music through YouTube videos — I don't have Spotify, Pandora or anything like that. I've had the chance to meet and talk with folks like Logan Halstead, and am a big fan of his work, though. 

It drives my wife absolutely crazy, but anytime we're in the truck together and I've got control of the dial I'm putting on Hank Jr., Waylon Jennings, Jerry Lee Lewis, Lightnin' Hopkins and random stuff like Cuban dance music. I like listening to a lot of old material and folk music from other countries. It just feels more real, and nobody is trying to shove it down my throat. 

At least when I'm listening to somebody who's dead, I know that they didn't manipulate me to somehow stumble across it like how so much is today with algorithms and pay-to-play. That's also what was so cool about "Richmond," because it blew up in such an organic way with no record label or management pushing it. 

Getting back to your original question about Appalachian artists, there's so many people from the region that would blow the doors off anyone on country radio right now, that most people may never actually get to enjoy because they simply aren't getting the exposure. I'd love to see things go back to the days of good music being played and bad music doesn't rather than it all being about how much money you've got behind the song.

You previously hinted at getting into ministry in the future, and this new album of yours is littered with Bible verses. With that in mind, what does your foundation in faith mean not only to your music, but who you are as a person? 

Leading up to everything that's happened, it's obvious from listening to my music that I was severely depressed and dealing with regular suicidal thoughts and anxiety attacks. Every part of my life, from my career to my marriage, my family and my future seemed very grim. I was in a bad place leaning on alcohol, like a lot of adult men do, because they have a tough time opening up about their struggles. 

At some point I got in touch with Draven Riffe from RadioWV and made plans to record a few songs on my property the following weekend. We got to talking about the personal issues going on in both our lives and how we'd both just decided to give our lives to God. I felt like I didn't have anything left in me, so I just told God that I've done things this long by myself and haven't been able to figure anything out, so please guide me where to go and show me what to do. 

I ended up recording seven songs with Draven that weekend, but the most special moment definitely came on "Richmond." As soon as we finished recording, I looked up at him, and we locked eyes. After a moment he said, "I know we just met and I don't want you to think I'm crazy, but I swear I could feel the presence of God with us when we recorded that." 

The song ended up doing what it did, but the icing on the cake came months later during my first show after going viral at the farmer's market where over 12,000, including Jamey Johnson, showed up. I talked with him afterward and he told me he had been off songwriting but that God spoke to him and told him he needed to meet me that day. To have one of my favorite artists of all-time show up at my first gig because God told him to after everything I'd been through, it became so clear to me that I was doing what I was meant to. 

A lot of people joke that they sell their souls to the devil, but in my case I truly feel like I've signed my soul to God. He put me here to give me purpose because my life had been without it up until then. 

I don't know that I'd even call myself a Christian, but I definitely believe in Jesus Christ and find a lot of wisdom in the timeless knowledge of The Bible. There's parts of Proverbs, Ecclesiastes, and Matthew — all of which have excerpts on the record — that are full of practical advice on living, whether it's with marriage or finances, lust or alcoholism, or even how to interact with your neighbor. That advice written many years ago is still so relevant in today's society even though most things are totally different. 

My first time in a church in 10 years was for our Easter show the other day, so I'm definitely not the church-going devout religious kind of person. I just got to a point in my life where I didn't have any other choice than to let God take control of things. You can see just how much change has happened since then — it's undeniable.

Aside from ministry, is there anything else you want to pursue with your newfound platform?

Our family just bought this old farm that was operational until a couple years ago. We're in the process now of getting it going again. Once it's operational we want to start educating the public and maybe bringing people out for workshops on gardening and other homesteading basics. 

I also want to partner with other people in that space, like Joel Salatin, or some of these YouTubers that are getting people excited about gardening on only a quarter-acre in their backyards. It tastes better than anything you can buy — even at a high-end grocery store — and can be done for little to nothing. It's so rewarding to do and something I hope to repopularize as part of this whole thing.

It sounds like you're really trying to practice what you preach in terms of what you sing about and how you embody that spirit in everything you do.

Music and my whole life in general is just trying to hold on to that beautiful, raw, less glorified and flashy way of living that's still readily available in this country. There's so much noise and everything moves so quick now that it's hard to slow your brain down enough to get excited about gardening, being outdoors and clearing the land or raising livestock. There is no instant gratification to that, it's a process. 

If you get on YouTube and scroll through 100 Shorts your mind will start going a million miles per hour, which makes it hard to want to slow down to clean up after some stupid cow afterward. It makes it very hard to integrate the two things together into how we live today. 

What has making this music taught you about yourself? 

One thing I've learned is that if I want to try to have good mental health and be a normal functioning member of society, I've got to create music. In the same way that some people use a journal to write out their thoughts, songwriting is how I'm able to get my feelings and perceptions out of my own head. When life is going really well, it's harder for me to write songs because usually my motivation stems from things going wrong. I could probably write some catchy lyrics, but they wouldn't mean anything to me. 

Everything I write about I feel deep down inside, which can also be said about some of my favorite songs. That's the beauty of music — writing it as a way to clear your head and listening to it to remind you that you're not alone.

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