Whether targeting Japan or the U.S., Twice has K-pop girl-band ground game like no one else (ever). Some might have felt the earth shake as the band released "Heart Shaker" to YouTube on Dec. 11 with more than 6 million views by mid-afternoon of its first day.
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Things to keep an eye on are the use of colors, their wind-blown arm movements, and how charming each of them is in her unique way. Not to be missed is that these are dance masters with enviable strength and creativity whose voices sound lovely in support of everything that makes upbeat tunes shine.
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Their targeted Billboard video charmingly promotes the Merry & Happy repackage in the spirit of the holidays, with fun song-clips performed with prearranged hand choreography. It is generally not considered easy to be charming but the art of beauty conceals the effort that goes into it.
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Twice's art of feminine expressiveness demonstrates the "Heart Shaker" lyric that, "love is timing." Enjoying Twice's latest single with the holiday spirit seems just in time.
