Streaming service Tidal announced the launch of a new video playlist feature called My Video Mix. The algorythm-based feature will incorporate human curation to create up to eight distinct playlists from the more than 250,000 videos hosted by the platform.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">TIDAL now has a new "Video" section that features "My Video Mix," a personalized curation of music videos that offers an easy way to listen and watch all your favorites in one place.<br><br>Haven't seen it, yet? Update TIDAL in your phone's App Store. <a href="https://t.co/tm0qR2ASAV">pic.twitter.com/tm0qR2ASAV</a></p>— TIDAL (@TIDAL) <a href="https://twitter.com/TIDAL/status/1199357142748323841?ref_src=twsrc%5Etfw">November 26, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
"From original content, to full-length movies and stunning visuals from artists in its unparalleled video catalog, Tidal provides its members with a well-rounded music experience," Tidal COO Lior Tibon said. "My Video Mix and the app redesign reaffirms TIDAL's commitment to create a best-in-class experience for members."
Read: Tidal Brings Master Quality Authenticated Audio To Mobile Android
The new video playlist feature follows My Mix, Tidal's daily personalized audio-only playlist generator and answer to Spotify's Discover Weekly playlist.
Tidal partnered with the Recording Academy recently for Behind The Record, a social media initiative highlighting all of the creators that made your favorite albums and records possible.
The new My Video Mix feature is available now on Tidal.
Behind The Record: Your Favorite Artists #GiveCredit Where It's Due
