meta-script6 Ways Taylor Swift's Eras Tour Took Over Movie Theaters | GRAMMY.com
Taylor Swift at Eras Tour Film premiere
Taylor Swift attends the 'Taylor Swift: The Eras Tour' concert movie world premiere in Los Angeles in October 2023.

Photo: VALERIE MACON/AFP via Getty Images

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6 Ways Taylor Swift's Eras Tour Took Over Movie Theaters

Taylor Swift has conquered stadiums, and now she's moving on to movie theaters. Here's how the superstar's Eras Tour concert film is breaking records and bringing together fans around the world.

GRAMMYs/Oct 17, 2023 - 05:24 pm

It's been a long time coming. From stadiums to silver screens, Taylor Swift's Eras Tour concert film landed in theaters globally on Oct. 12, sharing the magic of Miss Americana's music through a new medium.

In more than 100 countries and thousands of movie theaters across the world, Swifties flooded to their local movie theaters with popcorn, glitter and excitement galore. The concert film was recorded at three of Swift's six Los Angeles' SoFi Stadium shows in August, magnificently spanning the singer's 10 musical eras in just under three hours.

The 12-time GRAMMY winner's Eras Tour kicked off in Arizona back in March, and Swift has since announced a string of new dates for the tail end of 2023 and throughout 2024. Taylor Swift: The Eras Tour arrived right in between, marking a celebration for all Swifties, whether they had the chance to witness it in person or are still eagerly waiting to.

This isn't Swift's first venture into cinema. Her reputation Stadium Tour concert film made a splash on Netflix back in 2018, and Swifties later got a special behind-the-scenes look at the star's life in Netflix's 2020 documentary "Miss Americana," which made a limited run in select theaters.

Directed by GRAMMY-nominated director Sam Wrench, Swift's latest film came to fruition from a partnership with AMC Theatres and Cinemark Theatres; as of press time, it's undeclared if the movie will live on any streaming platforms after exiting theaters.

At The Eras Tour film's world premiere at The Grove in Los Angeles, Swift surprised her fans seated for the movie. "We were so happy to do that show every night because of what greeted us, and that was you," the singer shared. "This show was a different level. You are a main character, and I hope you feel that."

As the Eras Tour settles in your local theater this month, take a look at six ways that Taylor Swift's concert film showcases the star's power — both on and off the big screen.

It Intimately Captured Her Discography's Beauty & Breadth

There isn't a word strong enough to capture the fiery anticipation one feels before seeing Taylor Swift take the stage. But Taylor Swift: The Eras Tour concert film comes as close as you can get to that feeling, capturing the mind-blowing Lover opening sequence in all its glory — and every subsequent blissful surprise.

From the show-stopping "Don't Blame Me" to all 10 beautiful minutes of "All Too Well," the film flaunts much more than Swift's natural vocal talent. It offers a close look at everything from her whirling dancers to glimmering costumes, spotlighting her adorable "22" hat giveaway and emotional "tolerate it" performance. It also glows with her bright personality, spotlighting her deep gratitude and sense of humor through speeches amid minutes-long standing ovations.

Though it does cut several songs and some theatrical details for the sake of time, the film thoughtfully renders Swift's magnificent performance with full passion. For the fans who weren't front and center, this movie brings everyone as close as they can get to Swift.

It Shattered Global Box Office Records

Although it landed in theaters a day before Friday the 13th, Swift's latest concert film was struck with good fortune: it broke box office records in just its opening weekend.

Swift announced the film via social media and her "Good Morning America" appearance on Aug. 31. Even though the announcement came less than two months before the film's release, ticket sales totaled a record-breaking $26 million on the first day presales began.

The film continued to shatter records in its opening weekend, totaling about $96 million at the box office in the U.S. and Canada. According to AMC, Swift's movie became the highest grossing concert film domestically for an opening weekend.

Available in more than 8,500 movie theaters in 100 countries, the film also raked in about $32 million in international sales. It broke the record for a concert film's biggest opening internationally, too, topping the $73 million from the opening of Justin Bieber: Never Say Never in 2011.

@francisdominiic There’s literally no better movie going experience than dancing with a bunch of swifties during the eras tour movie premiere.. wow!! #TStheErasTourFilm #ErasTourMoviePremiere #TaylorSwift #ErasTour #ErasTourMovie #TheGrove #LosAngeles #AMC #AMCTheaters #TaylorNation #Swiftie ♬ original sound - Francis Dominic

It Broke Traditional Theater Rules

Before the lights dim in a movie theater, there's at least one on-screen reminder everyone expects: turn off your phone. But for Swift's concert film, this rule was tossed out the window.

"We want you to take selfies and pretend like it's a concert," encouraged Gregory Marcus, ​​Marcus Theatres president. 

Swift shared a similar message to her fans on Instagram: "Eras attire, friendship bracelets, singing and dancing encouraged," she wrote.

And so throughout opening weekend, amphitheaters transformed into temporary music venues. Thrilled Swifties leapt out of their seats as show opener "Miss Americana & the Heartbreak Prince" hummed into the valiant beat of "Cruel Summer." 

Though Swift's films have historically been available only on streaming services, this shift to playing in theaters takes listening parties to a whole new level.

It Made Waves On Social Media

Thanks to the elimination of movie theaters' no-phones rule, the entirety of Taylor Swift: The Eras Tour concert film was essentially a three-hour opportunity to take photos and videos. Some of the most chaotic screenings went viral on TikTok, sparking online debates about acceptable behavior at the cinema (despite Swift and theaters encouraging phones, singing, and dancing).

The film also kickstarted the hashtag #TSTheErasTourFilm. Fans who post on Instagram using both hashtags #TSTheErasTourFilm and #TSTheErasTour entered for the chance to be featured in Taylor Nation's official gallery.

Some lucky fans got to meet Swift on the premiere's red carpet, sharing selfies and excitement online. "​​I JUST CAN'T BELIEVE I MET TAYLOR SWIFT, SHE SAID HI, TOOK MY PHONE, AND TOOK A SELFIE 🥹❤️," wrote one fan on Twitter. Others got to watch The Eras Tour film for the first time with Swift herself, and they documented the exhilarating surprise on TikTok.

@briannaxrenee still shaking #erastourmoviepremiere #taylorswift #erastourconcertfilm #erastour #swifttok ♬ original sound - Brianna Renee

It Sparked Another Merch Frenzy

Swifties never go out of style, and the Taylor Swift: The Eras Tour concert film presented yet another opportunity for fans to hop into their favorite Swift-themed costumes. Whether they were inspired by a lyric, music video, red carpet look, or meme, fans showed up and showed out at movie theaters fashion-wise.

Some fans proudly donned their merchandise, from either The Eras Tour or past tours. Knowing Swifties have a keen eye for merch, certain theaters also sold specialty popcorn buckets and collector cups decorated with the Eras Tour logo.

And of course, it wouldn't be a Swiftie event without friendship bracelets. At screenings across the world, fans exchanged handmade beaded bracelets with symbolic or memorable Swift-related phrases, as many did when The Eras Tour came to their city.

It Provided Access To An Extremely In-Demand Concert

For many fans, trying to buy Eras Tour tickets felt like a roller coaster. As concert prices and frustrations with ticket sale companies spike, live music isn't always readily accessible to everyone, but concert films can serve as the next best thing in the meantime.

Unlike a pricey concert ticket, admission for the Taylor Swift: The Eras Tour concert film was only $19.89 for adults and $13.13 for all other age groups, in honor of Swift's upcoming album rerecording of 1989 (Taylor's Version) and 13 being her lucky number.

By releasing her concert film in theaters, Swift created an opportunity for her fans to experience her music live in a new way. Thanks to The Eras Tour film, fans were able not just to watch Swift's show, but experience it in the way she has always envisioned: with friends old and new, relishing in the magic of one of pop's greats.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Moby performing on stage
Moby

Photo: Mike Formanski

interview

"Let Yourself Be Idiosyncratic": Moby Talks New Album 'Always Centered At Night' & 25 Years Of 'Play'

"We're not writing for a pop audience, we don't need to dumb it down," Moby says of creating his new record. In an interview, the multiple-GRAMMY nominee reflects on his latest album and how it contrasts with his legendary release from 1999.

GRAMMYs/Jun 11, 2024 - 01:29 pm

Moby’s past and present are converging in a serendipitous way. The multiple-GRAMMY nominee is celebrating the 25th anniversary of his seminal work, Play, the best-selling electronic dance music album of all time, and the release of his latest album, always centered at night. 

Where Play was a solitary creation experience for Moby, always centered at night is wholly collaborative. Recognizable names on the album are Lady Blackbird on the blues-drenched "dark days" and serpentwithfeet on the emotive "on air." But always centered at night’s features are mainly lesser-known artists, such as the late Benjamin Zephaniah on the liquid jungle sounds of "where is your pride?" and Choklate on the slow grooves of "sweet moon." 

Moby’s music proves to have staying power: His early ‘90s dance hits "Go" and "Next is the E" still rip up dancefloors; the songs on Play are met with instant emotional reactions from millennials who heard them growing up. Moby is even experiencing a resurgence of sorts with Gen Z. In 2023, Australian drum ‘n’ bass DJ/producer Luude and UK vocalist Issey Cross reimagined Moby’s classic "Porcelain" into "Oh My." Earlier this year, Moby released "You and Me" with Italian DJ/producer Anfisa Letyago. 

Music is just one of Moby’s many creative ventures. He wrote and directed Punk Rock Vegan Movie as well as writing and starring in his homemade documentary, Moby Doc. The two films are produced by his production company, Little Walnut, which also makes music videos, shorts and the podcast "Moby Pod." Moby and co-host Lindsay Hicks have an eclectic array of guests, from actor Joe Manganiello to Ed Begley, Jr., Steve-O and Hunter Biden. The podcast interviews have led to "some of the most meaningful interpersonal experiences," Moby tells GRAMMY.com. 

A upcoming episode of "Moby Pod" dedicated to Play was taped live over two evenings at Los Angeles’ Masonic Lodge at Hollywood Forever Cemetery. The episode focuses on Moby recounting his singular experiences around the unexpected success of that album — particularly considering the abject failure of his previous album, Animal Rights. The narrative was broken up by acoustic performances of songs from Play, as well as material from Always Centered at Night (which arrives June 14) with special guest Lady Blackbird. Prior to the taping, Moby spoke to GRAMMY.com about both albums. 

'Always centered at night' started as a label imprint then became the title of your latest album. How did that happen? 

I realized pretty quickly that I just wanted to make music and not necessarily worry about being a label boss. Why make more busy work for myself?

The first few songs were this pandemic process of going to SoundCloud, Spotify, YouTube and asking people for recommendations to find voices that I wasn’t familiar with, and then figuring out how to get in touch with them. The vast majority of the time, they would take the music I sent them and write something phenomenal.

That's the most interesting part of working with singers you've never met: You don't know what you're going to get. My only guidance was: Let yourself be creative, let yourself be idiosyncratic, let the lyrics be poetic. We're not writing for a pop audience, we don't need to dumb it down. Although, apparently Lady Blackbird is one of Taylor Swift's favorite singers 

Guiding the collaborators away from pop music is an unusual directive, although perhaps not for you? 

What is both sad and interesting is pop has come to dominate the musical landscape to such an extent that it seems a lot of musicians don't know they're allowed to do anything else. Some younger people have grown up with nothing but pop music. Danaé Wellington, who sings "Wild Flame," her first pass of lyrics were pop. I went back to her and said, "Please be yourself, be poetic." And she said, "Well, that’s interesting because I’m the poet laureate of Manchester." So getting her to disregard pop lyrics and write something much more personal and idiosyncratic was actually easy and really special. 

You certainly weren’t going in the pop direction when making 'Play,' but it ended up being an extremely popular album. Did you have a feeling it was going to blow up the way it did?

I have a funny story. I had a date in January 1999 in New York. We went out drinking and I had just gotten back the mastered version of Play. We're back at my apartment, and before our date became "grown up," we listened to the record from start to finish. She actually liked it. And I thought, Huh, that's interesting. I didn't think anyone was going to like this record. 

You didn’t feel anything different during the making of 'Play?'

I knew to the core of my being that Play was going to be a complete, abject failure. There was no doubt in my mind whatsoever. It was going to be my last record and it was going to fail. That was the time of people going into studios and spending half a million dollars. It was Backstreet Boys and Limp Bizkit and NSYNC; big major label records that were flawlessly produced. Play was made literally in my bedroom. 

I slept under the stairs like Harry Potter in my loft on Mott Street. I had one bedroom and that's where I made the record on the cheapest of cheap equipment held up literally on milk crates. Two of the songs were recorded to cassette, that's how cheap the record was. It was this weird record made by a has-been, a footnote from the early rave days. There was no world where I thought it was going to be even slightly successful. Daniel Miller from Mute said — and I remember this very clearly — "I think this record might sell over 50,000 copies." And I said, "That’s kind of you to say but let's admit that this is going to be a failure. Thank you for releasing my last record."  

Was your approach in making 'Play' different from other albums? 

The record I had made before Play, Animal Rights, was this weird, noisy metal punk industrial record that almost everybody hated. I remember this moment so vividly: I was playing Glastonbury in 1998 and it was one of those miserable Glastonbury years. When it's good, it's paradise; it's really special. But the first time I played, it was disgusting, truly. A foot and a half of mud everywhere, incessant rain and cold. I was telling my manager that I wanted to make another punk rock metal record. And he said the most gentle thing, "I know you enjoy making punk rock and metal. People really enjoy when you make electronic music." 

The way he said it, he wasn't saying, "You would help your career by making electronic music." He simply said, "People enjoy it." If I had been my manager, I would have said, "You're a f—ing idiot. Everyone hated that record. What sort of mental illness and masochism is compelling you to do it again?" Like Freud said, the definition of mental illness is doing the same thing and expecting different results. But his response was very emotional and gentle and sweet, and that got through to me. I had this moment where I realized, I can make music that potentially people will enjoy that will make them happy. Why not pursue that? 

That was what made me not spend my time in ‘98 making an album inspired by Sepultura and Pantera and instead make something more melodic and electronic. 

After years of swearing off touring, what’s making you hit stages this summer? 

I love playing live music. If you asked me to come over and play Neil Young songs in your backyard, I would say yes happily, in a second. But going on tour, the hotels and airports and everything, I really dislike it.  

My manager tricked me. He found strategically the only way to get me to go on tour was to give the money to animal rights charities. My philanthropic Achilles heel. The only thing that would get me to go on tour. It's a brief tour of Europe, pretty big venues, which is interesting for an old guy, but when the tour ends, I will have less money than when the tour begins. 

Your DJ sets are great fun. Would you consider doing DJ dates locally? 

Every now and then I’ll do something. But there’s two problems. As I've become very old and very sober, I go to sleep at 9 p.m. This young guy I was helping who was newly sober, he's a DJ. He was doing a DJ set in L.A. and he said, "You should come down. There's this cool underground scene." I said, "Great! What time are you playing?" And he said "I’m going on at 1 a.m." By that point I've been asleep for almost five hours.

I got invited to a dinner party recently that started at 8 p.m. and I was like, "What are you on? Cocaine in Ibiza? You're having dinner at 8 p.m.  What craziness is that? That’s when you're putting on your soft clothes and watching a '30 Rock' rerun before bed. That's not going out time." And the other thing is, unfortunately, like a lot of middle aged or elderly musicians, I have a little bit of tinnitus so I have to be very cautious around loud music.

Are you going to write a third memoir at any point? 

Only when I figure out something to write. It's definitely not going to be anecdotes about sobriety because my anecdotes are: woke up at 5 a.m., had a smoothie, read The New York Times, lamented the fact that people are voting for Trump, went for a hike, worked on music, played with Bagel the dog, worked on music some more went to sleep, good night. It would be so repetitive and boring. 

It has to be something about lived experience and wisdom. But I don't know if I've necessarily gotten to the point where I have good enough lived experience and wisdom to share with anyone. Maybe if I get to that point, I'll probably be wrong, but nonetheless, that would warrant maybe writing another book.

 Machinedrum's New Album '3FOR82' Taps Into The Spirit Of His Younger Years 

 

 

Billie Eilish performs at Lollapalooza Chile 2023.
Billie Eilish performs at Lollapalooza Chile 2023

Photo: Marcelo Hernandez/Getty Images

feature

The Environmental Impact Of Touring: How Scientists, Musicians & Nonprofits Are Trying To Shrink Concerts' Carbon Footprint

"It’s not just [about] a single tour, it’s every tour," singer Brittany Howard says of efforts to make concerts more sustainable. From the nonprofit that partnered with Billie Eilish, to an MIT initiative, the music industry aims to curb climate change.

GRAMMYs/Jun 10, 2024 - 01:30 pm

Beloved by fans around the globe, yet increasingly unaffordable for many artists, concert tours are central to the world of entertainment and local economies. After the pandemic-era global shuttering of concert venues large and small, tours are back, and bigger than ever.  

Taylor Swift’s Eras Tour is smashing records, selling more than four million tickets and earning more than $1 billion. But that tour made headlines for another reason: as reported in Business Insider and other outlets, for a six-month period in 2023, Swift’s two jets spent a combined 166 hours in the air between concerts, shuttling at most a total of 28 passengers. 

Against that backdrop, heightened concerns about the global environmental cost of concert touring have led a number of prominent artists to launch initiatives. Those efforts seek both to mitigate the negative effects of touring and communicate messages about sustainability to concertgoers. 

A 2023 study sponsored by Texas-based electricity provider Payless Power found that the carbon footprint of many touring bands was massive. In 2022, concert tours in five genres — country, classic rock, hip-hop/rap, metal and pop — were responsible for CO2 emissions totaling nearly 45,000 metric tons. A so-called greenhouse gas, carbon dioxide contributes to climate change by radiative forcing; increased levels of CO2 also contribute to health problems.  

No serious discussion of climate issues suggests a worldwide halt to live music touring, but there exists much room for improvement. Both on their own and with the help of dedicated nonprofit organizations, many artists are taking positive steps toward mitigating the deleterious effects that touring exerts upon the environment.  

Smart tour planning is one way to lessen an artist’s carbon footprint. Ed Sheeran’s 2022 European run minimized flights between concert venues, making that leg of his tour the year's most environmentally efficient. Total carbon dioxide emissions (from flights and driving) on Sheeran’s tour came to less than 150 metric tons. In contrast, Dua Lipa’s tour during the same period generated 12 times as much — more than 1800 metric tons — of CO2 

In July, singer/songwriter and four-time GRAMMY nominee Jewel will embark on her first major tour in several years, alongside GRAMMY winner Melissa Etheridge. During the planning stage for the 28-city tour, Jewel suggested an idea that could reduce the tour’s carbon footprint.

"I always thought it was so silly and so wasteful — and so carbon footprint-negative — to have separate trucks, separate lighting, separate crews, separate hotel rooms, separate costs," Jewel says. She pitched the idea of sharing a backing band with Etheridge. "I’ve been trying to do this for 25 years," Jewel says with a laugh. "Melissa is the first person who took me up on it!" 

The changes will not only reduce the tour’s carbon footprint, but they’ll also lessen the cost of taking the shows on the road. Acknowledging that there are many opportunities to meet the challenges of touring’s negative impact upon the environment, Jewel emphasizes that “you have to find [solutions] that work for you.”

Sheeran and Jewel aren’t the only popular artists trying to make a difference. A number of high profile artists have become actively involved in creating the momentum for positive change. Those artists believe that their work on sustainability issues goes hand in hand with their role as public figures. Their efforts take two primary forms: making changes themselves, andadvocating for action among their fans.  

The Climate Machine 

Norhan Bayomi is an Egypt-born environmental scientist at Massachusetts Institute of Technology and a key member of the Environmental Solutions Initiative, a program launched to address sustainable climate action. She’s also a recording artist in the trance genre, working under the name Nourey 

The ESI collaborates with industry heavyweights Live Nation, Warner Music Group and others as well with touring/recording acts like Coldplay to examine the carbon footprint of the music industry. A key component of the ESI is the Climate Machine, a collaborative research group that seeks to help the live music industry reduce carbon emissions. "As a research institution, we bring technologies and analytics to understand, in the best way possible, the actual impact of the music industry upon climate change," says John Fernández, Director of the ESI.  

"I’m very interested in exploring ways that we can bridge between environmental science, climate change and music fans," Bayomi says. She explains that the tools at the ESI’s disposal include "virtual reality, augmented reality and generative AI," media forms that can communicate messages to music fans and concertgoers. Fernández says that those endeavors are aimed at "enlisting, enabling and inspiring people to get engaged in climate change." 

The Environmental Solutions Initiative cites Coldplay as a high-profile success. The band and its management issued an "Emissions Update" document in June 2024, outlining its success at achieving their goal of reducing direct carbon emissions from show production, freight, band and crew travel. The established target was a 50 percent cut in emissions compared to Coldplay’s previous tour; the final result was a 59 percent reduction between their 2022-23 tour and 2016-17 tour.  

A significant part of that reduction came as a result of a renewable-energy based battery system that powers audio and lights. The emissions data in the update was reviewed and independently validated by MIT’s Fernández.  

Change Is Reverberating 

Guitarist Adam Gardner is a founding member of Massachusetts-based indie rockers Guster, but he's more than just a singer in a rock band. Gardner is also the co-founder of REVERB, one of the organizations at the forefront of developing and implementing climate-focused sustainability initiatives.  

Founded in 2004 by Gardner and his wife, environmental activist Lauren Sullivan, REVERB  began with a goal of making touring more sustainable; over the years its focus has expanded to promote industry-wide changes. Today, the organization promotes sustainability throughout the industry  in partnership with music artists, concert venues and festivals.  

REVERB initiatives have included efforts to eliminate single-use plastics at the California Roots Music & Arts Festival, clean energy projects in cooperation with Willie Nelson and Billie Eilish, and efforts with other major artists. Gardner has seen sustainability efforts grow over two decades 

"It’s really amazing to see the [change] with artists, with venues, with fans," Gardner says. "Today, people are not just giving lip service to sustainable efforts; they really want to do things that are real and measurable."  

The Music Decarbonization Project is one tangible example of REVERB’s successes. "Diesel power is one of the dirtiest sources of power," Gardner explains. "And it’s an industry standard to power festival stages with diesel generators." Working with Willie Nelson, the organization helped switch the power sources at his annual Luck Reunion to clean energy. At last year’s festival, Nelson’s headlining stage drew 100 percent of its power from solar-powered batteries. "We set up a temporary solar farm," Gardner says, "and the main stage didn’t have to use any diesel power."  

Billie Eilish was another early supporter of the initiative. "She helped us launch the program," Gardner says. Eilish’s set at Lollapallooza 2023 drew power from solar batteries, too.  

With such high-profile successes as a backdrop, Gardner believes that REVERB is poised to do even more to foster sustainable concerts and touring. "Our role now," he says, "isn’t just, ‘Hey, think about this stuff.’ It’s more how do we push farther, faster?"  

Adam Gardner believes that musicians are uniquely positioned to help make a difference where issues of sustainability are concerned. "When you’re a musician, you’re connecting with fans heart-to-heart. That’s what moves people. And that’s where the good stuff happens."  

Small-scale, individual changes can make a difference — especially when they’re coordinated and amplified among other concertgoers. Gardner provides real-world examples. "Instead of buying a plastic bottle, I brought my reusable and filled it up. Maybe I carpooled to the show." Conceding that such steps might seem like drops of water in a giant pool, he emphasizes the power of scale. "When you actually multiply [those things for] just one summer tour, it adds up," he says. "And it reminds people, ‘You’re not alone in this; you’re part of a community that’s taking action."  

Gardner understands that REVERB’s arguments have to be framed the right way to reach concertgoers. "Look," he admits, "It’s a concert. We’re not here to be a buzzkill. Our [aim] now is making sure people don’t lose hope." He says that REVERB and its partners seek to demonstrate that, with collective action and cultural change, there is reason for optimism.  

"There’s a wonderful feedback loop between hope and action," Gardner says with a smile. "You can’t really have one without the other."  

Sustainable Partnerships 

Tanner Watt is Director of Partnerships at REVERB; he works directly with touring artists to develop, coordinate and implement initiatives that bring together his organization’s objectives and the specific personal concerns of the artists. "I get to come up with all the fun, big ideas," he says with a wide smile.  

Watt acknowledges that like every concertgoer, each touring artist has a certain level of responsibility where sustainability is concerned. "And everyone can be doing something," he says, noting a number of straightforward actions that artists can put in place while on tour. "They can eliminate single-use waste. They can donate hotel toiletries that [would otherwise] hit the landfill."  

Watt stresses that artists can lead by example. "Nobody wants to listen to an artist telling them what to do if they’re not doing it themselves," he says. "But we believe that everybody cares about something." He suggests that if an artist has cultivated a following, "Why not use [that platform] to be that change you want to see in the world?"  

Each artist has his or her own specific areas of concern, but Watt says that there’s a base level of "greening" that takes place on every REVERB-affiliated tour. Where things go from there is up to the artist, in coordination with REVERB. Watt mentions Billie Eilish and her tour’s sustainability commitment. "The Venn diagram of food security, community health, access to healthy food, and the impact on the planet is a big cause for her," he says. "So there’s plant-based catering for her entire crew, across the entire tour." 

Speaking to Billboard, Eilish's mother Maggie Baird said championing sustainability starts with artists. "If artists are interested, it does really start with them telling their teams that they care and that it’s foremost in their thoughts." In the same conversation, Eilish called the battle for sustainability "a never-ending f–king fight."  

Watt acknowledges that with so many challenges, it’s important for a concerned artist to focus on the issues that move them the most, and where they can make the biggest difference. "Jack Johnson is a great example," he says. While Johnson is a vocal advocate for many environmental issues, on tour he focuses on two (in Watt’s words) "cause umbrellas": single-use plastics solutions and sustainable community food systems. Each show on the tour hosts tables representing local nonprofit organizations, presenting concertgoers with real-world, human-scale solutions to those specific challenges.  

Four-time GRAMMY winner Brittany Howard is another passionate REVERB partner. "Knowing that I wanted to make my tours more sustainable was a start," she tells GRAMMY.com, "but working with REVERB really helped me bring it to life on the road. REVERB has helped us with guidelines and a green rider to keep our stage, greenrooms and buses more sustainable." 

After listing several other specific ways that her tour supports sustainability, Howard notes, "By supporting these efforts, I am helping ensure future generations have access to clean water, fish, and all that I love about the outdoors." A dollar from every ticket sold to a Brittany Howard concert goes toward support of REVERB’s Music Decarbonization project. "I’m also excited to see industry-wide efforts that are reducing the carbon pollution of live music," Howard continues. "Because it’s not just [about] a single tour, it’s every tour." 

There’s a popular aphorism: "You can’t manage what you can’t measure." From its start, REVERB has sought not only to promote change, but to measure its success. "As long as I’ve been at REVERB, we’ve issued impact reports," says Tanner Watt. "We include data points, and give the report to the artists so they understand what we’ve done together." He admits that some successes are more tangible than others, but that it’s helpful to focus on the ones that can be quantified. "We’re very excited that our artists share those with their fans."  

Watt is clear-eyed at the challenges that remain. "Even the word ‘sustainable’ can be misleading," he concedes, suggesting that the only truly sustainable tour is the one that doesn’t happen. "But if folks don’t step it up and change the way we do business in every industry — not just ours — we’re going to get to a place where we’re forced to make sacrifices that aren’t painless." Getting that message across is REVERB’s aim. "We can’t stop the world," Watt says. "So we find ways to approach these things positively."  

Watt says that the fans at concerts featuring Jack Johnson and the Dave Matthews Band — both longtime REVERB partners — are already on board with many of the sustainability-focused initiatives which those artists promote. "But there are lots of artists — and lots of fan bases — out there that aren’t messaged to, or have been mis-messaged to," he says. "I’m really excited to find more ways to expand our reach to them, beyond mainstream pop music. Because these are conversations that are meaningful for everyone, regardless of political affiliation or other beliefs."  

Reimagining The Planet’s Future 

Singer, songwriter and multi-instrumentalist Adam Met does more than front AJR, the indie pop trio he founded in 2005 with brothers Jack and Ryan. Met has a PhD in sustainable development and is a climate activist; he's also the founder/Executive Director of Planet Reimagined, a nonprofit that promotes sustainability and activism through its work with businesses, other organizations and musicians.  

"I’ve spent years traveling around the world, seeing the direct impact of climate change," Met says. He cites two recent and stark examples. "When we pulled up to a venue in San Francisco, the band had to wear gas masks going from the bus into the venue, because of forest fires," he says. AJR’s road crew had to contend with a flash flood in Athens, Greece that washed out their hotel. "And in Rome, some of our crew members fainted because of the heat."  

Encouraged by representatives from the United Nations, Met launched Planet Reimagined. Met’s approach focuses on tailored, city-specific actions to empower fans and amplify diverse voices in the climate movement. Through social media and live shows, Met strives to galvanize climate activism among AJR fans. And the methods he has developed can be implemented by other touring artists.  

Met points out that one of the most climate-unfriendly parts of the entire concert tour enterprise is fans traveling to and from the concerts. And that’s something over which the artist has little or no control. What they can do, he says, is try to educate and influence. Working closely with Ticketmaster and other stakeholders, Met’s nonprofit initiated a study — conducted from July to December 2023, with results published in April 2024 — to explore the energy that happens at concerts. "In sociology," he explains, "that energy is called collective effervescence." The study’s goal is to find ways to channel that energy toward advocacy and action.  

Polling a quarter million concertgoers across musical genres, the study collected data on attitudes about climate change. "Seventy-three percent of fans who attend concerts believe that climate change is real, and that we need to be doing more about it," Met says. "Seventy-eight percent have already taken some sort of action in their lives." He believes that if his organization can activate even a fraction of the estimated 250 million people annually who attend concerts around the globe, "that’s the ballgame."  

Met’s goal is to do more than, say, get concertgoers to switch from plastic to paper drinking straws. "At scale those things make a difference. But people want to see actions where there’s a track record," he says; a return on investment.  

AJR will be putting a plan into action on the second half of their upcoming arena tour. Part of the initiative is encouraging concertgoers to register to vote, and then actually vote. Beyond that, Met has specific actions in mind. "At every single stop, we’re putting together materials around specific policies that are being debated at the local level," he explains. "We give people a script right there, so they can call their elected representative and say, ‘I want you to vote [a certain way on this issue].’"  

He believes the initiative will lead to thousands of people contacting – and hopefully influencing – their representatives. With regard to sustainability issues, Met is convinced that "the most impact that you can have as an artist is when you give fans ways to pick up the mantle themselves." 

Artists Who Are Going On Tour In 2024: The Rolling Stones, Drake, Olivia Rodrigo & More 

 

Taylor Swift performs with Stevie Nicks at the 2010 GRAMMYs
Taylor Swift performs with Stevie Nicks at the 2010 GRAMMYs

Photo: ROBYN BECK/AFP via Getty Images

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11 Artists Who Influenced Taylor Swift: Joni Mitchell, Stevie Nicks, Tim McGraw & More

From Paul McCartney to Paramore, Emily Dickinson and even "Game of Thrones," read on for some of the major influences Taylor Swift has referenced throughout her GRAMMY-winning career.

GRAMMYs/Apr 22, 2024 - 11:24 pm

As expected, much buzz followed the release of Taylor Swift's 11th studio album, The Tortured Poets Department, on April 19. Fans and critics alike have devoured the sprawling double album’s 31 tracks, unpacking her reflections from "a fleeting and fatalistic moment in time" in search of Easter eggs, their new favorite lyrics and references to famous faces (both within the pop supernova’s closely guarded orbit and the historical record). 

Shoutouts abound in The Tortured Poets Department: Charlie Puth gets his much-deserved (and Taylor-approved) flowers on the title track, while 1920s screen siren Clara Bow, the ancient Greek prophetess Cassandra and Peter Pan each get a song titled after them. Post Malone and  Florence + the Machine’s Florence Welch each tap in for memorable duets. Relationships old (Joe Alwyn), new (Travis Kelce) and somewhere in between (1975’s Matty Healy) are alluded to without naming names, as is, possibly, the singer’s reputation-era feud with Kim Kardashian. 

Swift casts a wide net on The Tortured Poets Department, encompassing popular music, literature, mythology and beyond, but it's far from the first time the 14-time GRAMMY winner has worn her influences on her sleeve. While you digest TTPD, consider these 10 figures who have influenced the poet of the hour — from Stevie Nicks and Patti Smith to Emily Dickinson, William Wordsworth, Arya Stark and more.

Stevie Nicks

If Taylor Swift is the chairman of The Tortured Poets Department, Stevie Nicks may as well be considered its poet laureate emeritus. The mystical Fleetwood Mac frontwoman earns an important mention on side A closer "Clara Bow," in which Swift ties an invisible string from herself to a pre-Rumours Nicks ("In ‘75, the hair and lips/ Crowd goes wild at her fingertips"), and all the way back to the 1920s It Girl of the song’s title.

For her part, Nicks seems to approve of her place in Swift’s cultural lineage, considering she penned the poem found inside physical copies of The Tortured Poets Department. "He was in love with her/ Or at least she thought so," the Priestess of Rock and Roll wrote in part, before signing off, "For T — and me…"

Swift’s relationship with Nicks dates back to the 2010 GRAMMYs, when the pair performed a medley of "Rhiannon" and "You Belong With Me" before the then-country upstart took home her first Album Of The Year win for 2009’s Fearless. More recently, the "Edge of Seventeen" singer publicly credited Swift’s Midnights cut "You’re On Your Own, Kid" for helping her through the 2022 death of Fleetwood Mac bandmate Christine McVie.

Patti Smith

Swift may see herself as more "modern idiot" than modern-day Patti Smith, but that didn’t stop the superstar from name-dropping the icon synonymous with the Hotel Chelsea and punk scene of ‘70s New York on a key track on The Tortured Poets Department. Swift rather self-deprecatingly compares herself to the celebrated Just Kids memoirist (and 2023 Songwriters Hall of Fame nominee) on the double album’s synth-drenched title track, and it’s easy to see how Smith’s lifelong fusion of rock and poetry influenced the younger singer’s dactylic approach to her new album. 

Smith seemed to appreciate the shout-out on "The Tortured Poets Department" as well. "This is saying I was moved to be mentioned in the company of the great Welsh poet Dylan Thomas. Thank you Taylor," she wrote on Instagram alongside a photo of herself reading Thomas’ 1940 poetry collection Portrait of the Artist as a Young Dog.

Emily Dickinson

When it comes to iconic poets, Swift has also taken a page or two over her career from Emily Dickinson. While the great 19th century poet hasn’t come up explicitly in Swift’s work, she did reference her poetic forebear (and actual sixth cousin, three times removed!) in her speech while accepting the award for Songwriter-Artist of the Decade at the 2022 Nashville Songwriter Awards.

"I’ve never talked about this publicly before, because, well, it’s dorky. But I also have, in my mind, secretly, established genre categories for lyrics I write. Three of them, to be exact. They are affectionately titled Quill Lyrics, Fountain Pen Lyrics and Glitter Gel Pen Lyrics," Swift told the audience before going on to explain, "If my lyrics sound like a letter written by Emily Dickinson’s great-grandmother while sewing a lace curtain, that’s me writing in the Quill genre," she went on to explain.

Even before this glimpse into Swift’s writing process, Easter eggs had been laid pointing to her familial connection to Dickinson. For example, she announced her ninth album evermore on December 10, 2020, which would have been the late poet’s 190th birthday. Another clue that has Swifties convinced? Dickinson’s use of the word "forevermore" in her 1858 poem "One Sister Have I in Our House," which Swift also cleverly breaks apart in Evermore’s Bon Iver-assisted title track ("And I couldn’t be sure/ I had a feeling so peculiar/ That this pain would be for/ Evermore").

The Lake Poets

Swift first put her growing affinity for poetry on display during her folklore era with "the lakes." On the elegiac bonus track, the singer draws a parallel with the Lake Poets of the 19th century, wishing she could escape to "the lakes where all the poets went to die" with her beloved muse in tow. In between fantasizing about "those Windermere peaks" and pining for "auroras and sad prose," she even manages to land a not-so-subtle jab at nemesis Scooter Braun ("I’ve come too far to watch some name-dropping sleaze/ Tell me what are my words worth") that doubles as clever wordplay on the last name of Lake Poet School members William and Dorothy Wordsworth.

Swift revealed more about why she connected to the Lake Poets in her 2020 Disney+ documentary folklore: the long pond studio sessions. "There was a poet district, these artists that moved there. And they were kind of heckled for it and made fun of for it as being these eccentrics and these kind of odd artists who decided that they just wanted to live there," she explained to her trusted producer Jack Antonoff. "So ‘the lakes,’ it kind of is the overarching theme of the whole album: of trying to escape, having something you wanna protect, trying to protect your own sanity and saying, ‘Look, they did this hundreds of years ago. I’m not the first person who’s felt this way.’"

Paul McCartney

Paul McCartney and Swift have publicly praised one another’s work for years, leading to the 2020 Rolling Stone cover they posed for together for the special Musicians on Musicians issue. The younger singer even counts Sir Paul’s daughter Stella McCartney as a close friend and collaborator (Stella designed a capsule collection for Swift’s 2019 studio set Lover and earned a shout-out of her own on album cut "London Boy").

However, Swift took her relationship with the Beatles founder and his family a step further when it was rumored she based Midnights deep cut "Sweet Nothing" on McCartney’s decades-long romance with late wife Linda. While the speculation has never been outright confirmed, it appears Swift’s lyrics in the lilting love song ("On the way home, I wrote a poem/ You say, ‘What a mind’/ This happens all the time") were partially inspired by a strikingly similar quote McCartney once gave about his relationship with Linda, who passed away in 1998. To add to the mystique, the Midnights singer even reportedly liked a tweet from 2022 espousing the theory.  

The admiration between the duo seems to go both ways as well, with the former Beatle admitting in a 2018 BBC profile that the track "Who Cares" from his album Egypt Station was inspired by Swift’s close relationship with her fans.

The Chicks

From her days as a country music ingénue to her ascendance as the reigning mastermind of pop, Swift has credited the Chicks as a seminal influence in her songwriting and career trajectory. (Need examples? Look anywhere from early singles like "Picture to Burn" and "Should’ve Said No" to Evermore’s Haim-assisted murder ballad "no body, no crime" and her own Lover-era collab with the band, "Soon You’ll Get Better.") 

In a 2020 Billboard cover story tied to the Chicks’ eighth album Gaslighter, Swift acknowledged just how much impact the trio made on her growing up. "Early in my life, these three women showed me that female artists can play their own instruments while also putting on a flamboyant spectacle of a live show," she said at the time. "They taught me that creativity, eccentricity, unapologetic boldness and kitsch can all go together authentically. Most importantly, they showed an entire generation of girls that female rage can be a bonding experience between us all the very second we first heard Natalie Maines bellow ‘that Earl had to DIE.’"

"Game of Thrones"

When reputation dropped in 2017, Swift was on a self-imposed media blackout, which meant no cover stories or dishy sit-down interviews on late-night TV during the album’s roll-out. Instead, the singer let reputation speak for itself, and fans were largely left to draw their own conclusions about their queen’s wildly anticipated comeback album. Two years later, though, Swift revealed the dark, vengeful, romantic body of work was largely inspired by "Game of Thrones."

"These songs were half based on what I was going through, but seeing them through a 'Game of Thrones' filter," she told Entertainment Weekly in 2019. "My entire outlook on storytelling has been shaped by ["GoT"] — the ability to foreshadow stories, to meticulously craft cryptic story lines. So, I found ways to get more cryptic with information and still be able to share messages with the fans. I aspire to be one one-millionth of the kind of hint dropper the makers of 'Game of Thrones' have been."

Joni Mitchell

Swift has long made her admiration of Joni Mitchell known, dating back to her 2012 album Red, which took a cue from the folk pioneer’s landmark 1971 LP Blue for its chromatic title. In an interview around the time of Red’s release, the country-pop titan gushed over Blue’s impact on her, telling Rhapsody, "[Mitchell] wrote it about her deepest pains and most haunting demons. Songs like ‘River,’ which is just about her regrets and doubts of herself — I think this album is my favorite because it explores somebody’s soul so deeply."

Back in 2015, TIME declared the "Blank Space" singer a "disciple of Mitchell in ways both obvious and subtle" — from her reflective songwriting to the complete ownership over her creative process, and nearly 10 years later, Swift was still showing her appreciation for Mitchell after the latter’s triumphant and emotional appearance on the GRAMMY stage to perform "Both Sides Now" on the very same night Taylor took home her historic fourth GRAMMY for Album Of The Year for Midnights.

Fall Out Boy & Paramore

When releasing the re-recording of her third album Speak Now in 2023, Swift cited two unexpectedly emo acts as inspirations to her early songwriting: Fall Out Boy and Paramore

"Since Speak Now was all about my songwriting, I decided to go to the artists who I feel influenced me most powerfully as a lyricist at that time and ask them to sing on the album," she wrote in an Instagram post revealing the back cover and complete tracklist for Speak Now (Taylor’s Version), which included Fall Out Boy collaboration "Electric Touch" and "Castles Crumbling" featuring Paramore frontwoman Hayley Williams.

Tim McGraw

For one of Swift’s original career inspirations, we have to go all the way back to the very first single she ever released. "Tim McGraw" was not only as the lead single off the 16-year-old self-titled 2006 debut album, but it also paid reverent homage to one of the greatest living legends in the history of country music. 

In retrospect, it was an incredibly gutsy risk for a then-unknown Swift to come raring out of the gate with a song named after a country superstar. But the gamble clearly paid off in spades, considering that now, when an entire generation of music fans hear "Tim McGraw," they think of Taylor Swift.

Taylor Swift's 'The Tortured Poets Department' Is A Post-Mortem Autopsy In Song: 5 Takeaways From Her New Album

A composite image collage featuring images of Taylor Swift in (L-R) 2023, 2008 and 2012.
(L-R) Taylor Swift in 2023, 2008 and 2012.

Photos (L-R): Buda Mendes/TAS23/Getty Images for TAS Rights Management, Jeff Kravitz/FilmMagic, Christopher Polk/Getty Images for Clear Channel

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Songbook: An Era-By-Era Breakdown Of Taylor Swift's Journey From Country Starlet To Pop Phenomenon

Upon the arrival of Taylor Swift's 'The Tortured Poets Department,' take a deep dive into her discography and see how each album helped her become the genre-shifting superstar she is today.

GRAMMYs/Apr 19, 2024 - 09:32 pm

Editor’s note: This story was updated on April 19 to reflect the release of The Tortured Poets Department.

The world now knows Taylor Swift as a global pop superstar, but back in 2006, she was just a doe-eyed country prodigy. Since then, she's released 11 studio albums, re-recorded four as "Taylor's Version," and cultivated one of the most feverish fan bases in music. Oh, and she's also won 14 GRAMMY Awards, including four for Album Of The Year — the most ever won by an artist.

Swift has become one of music's most notable shapeshifters by refusing to limit herself to one genre, moving between country, pop, folk and beyond. A once-in-a-lifetime generational storyteller, one could argue that she is music's modern-day maverick, constantly evolving both her music and the culture around her.

Every album era has seen Swift reinvent herself over and over, which has helped pave the way for artists to explore other musical avenues. In turn, Swift hasn't just become one of the biggest artists of all time — she's changed pop music altogether.

To celebrate Taylor Swift's newest era with The Tortured Poets Department, GRAMMY.com looks back on all of her albums (Taylor's Versions not included) and how each era shaped her remarkable career.

Taylor Swift: Finding Her Place In Music

In a genre dominated by men, the odds were already stacked against Swift when she first broke into country music as a teenage female artist. The thing that differentiated her from other writers — and still does to this day — is her songwriting. She didn't want to be just "another girl singer" and knew writing her own songs would be what set her apart. 

Written throughout her adolescence, Taylor Swift was recorded at the end of 2005 and finalized by the time Swift finished her freshman year of high school. Serving as a snapshot of Swift's life and teenhood, she avoided songwriting stereotypes typically found in country music. Instead, she wanted to capture the years of her life while they still represented what she was going through, writing about what she was observing and experiencing, from love and friendship to feeling like an outsider. 

As a songwriter, Taylor Swift set the tone for what would be expected of her future recordings — all songs were written by her, some solely and others with one or two co-writers. One writer in particular, Liz Rose, applauded Swift's songwriting capabilities, stating that she was more of an "editor" for the songs because Swift already had such a distinct vision. 

The album's lead single, "Tim McGraw," an acoustic country ballad inspired by Swift knowing her relationship was going to end, represents an intricate part of Swift's songwriting process; meticulously picking apart her emotions to better understand them. With its follow-up, "Our Song" — which spent six consecutive weeks on the top of Billboard's Hot Country Songs chart — she became the youngest person to solely write and sing a No. 1 country single; she also became the first female solo artist in country music to write or co-write every song on an album. 

Although Swift's eponymous debut is underappreciated now — even lacking its own set on Swift's Eras TourTaylor Swift's forthcoming rerecording is arguably the most anticipated by fans, who are eager to hear the songs with the singer's current and more refined vocals. Still, for fans who haven't properly explored Taylor Swift, it's easy to tie together Swift's earlier work to her current discography. 

On the track "A Place In This World," a song she wrote when she was just 13, Swift sings about not fitting in and trying to find her path. While her songwriting has developed and matured, feeling like an outsider and carving her own path is a theme she still writes about now, as seen on Midnights' "You're On Your Own, Kid." 

Even as a new country artist, critics claimed that she "mastered" the genre while subsequently ushering it to a new era — one that would soon see Swift dabble in country-pop. 

Fearless: Creating A Different Kind Of Fairytale

If Taylor Swift was the soundtrack to navigating the early stages of teenhood, Fearless is Swift's coming-of-age record. More than its predecessor, Fearless blurs the line between country and pop thanks to crossover hits like "Love Story" and "You Belong With Me," yet still keeps the confessional attributes known in country songwriting. 

Most of Fearless is Swift coming to terms with what she believed love to be. On the album's liner notes, Swift says Fearless is about "living in spite" of the things that scare you, like falling in love again despite being hurt before or walking away and letting go. The 2008 version of Taylor wanted to "believe in love stories and prince charmings and happily ever after," whereas in Swift's Fearless (Taylor's Version) liner notes, she looks back on the album as a diary where she was learning "tiny lessons" every time there was a "new crack in the facade of the fairytale ending she'd been shown in the movies." 

Much of Fearless also sees Swift being reflective and nostalgic about adolescence, like in "Never Grow Up" and "Fifteen." Still wistful and romantic, the album explores Swift's hopes for love, as heard in the album's lead single "Love Story," which was one instance where she was "dramatizing" observations instead of actually experiencing them herself. 

Unlike the slow-burn of Taylor Swift, Fearless went straight to No. 1 on the Billboard 200 and stayed there for eight consecutive weeks. It won Swift's first Album Of The Year GRAMMY in 2010, at the time making her the youngest person to win the accolade at age 20. To date, it has sold 7.2 million copies in America alone. It might not be the romantic tale Swift dreamed of growing up, but her sophomore album signalled that bigger things were to come.

Speak Now: Proving Her Songwriting Prowess

Everything that happened after the success of Fearless pushed Swift from country music's best-kept secret to a mainstream star. But this meant that she faced more publicity and criticism, from naysayers who nitpicked her songwriting and vocals to the infamous Kanye West incident at the 2009 MTV Video Music Awards.

For the first time since becoming an artist, she was forced to reckon with the concept of celebrity and how turning into one — whether she wanted it or not — informed her own writing and perception of herself. No longer was she the girl writing songs like "Fifteen" in her bedroom — now she was working through becoming a highly publicized figure. Speak Now is the answer to those growing pains. 

Along with having more eyes on her, Swift also felt pressured to maintain her persona as a perfect young female role model amid a time when her peers like Miley Cyrus and Demi Lovato were attempting to rebrand to be more mature and sexier. During her NYU commencement speech in 2022, she reflected on this era of her life as one of intense fear that she could make a mistake and face lasting consequences, so the songs were masked in metaphors rather than directly addressing adult themes in her music. But that also resulted in some of her most poignant lyrics to date.

Read More: For The Record: How Taylor Swift's 'Speak Now' Changed Her Career — And Proved She'll Always Get The Last Word

Writing the entire album herself, Swift used Speak Now to prove her songwriting prowess to those who questioned her capabilities. Much like her previous two albums, Swift included songs that were both inspired by her own life and being a fly on the wall. The album's title track pulled from the saying, "Speak now or forever hold your peace," inspired by a friend's ex-boyfriend getting engaged; meanwhile, "Mean" was everything Swift wanted to say to a critic who was continuously harsh about her vocals.

Retrospective and reflective, Speak Now is an album about the speeches she could've, would've and should've said. From addressing the aforementioned VMA incident in the forgiving "Innocent" to a toxic relationship in "Dear John," Speak Now also hinted that her rose-colored glasses were cracked, but Swift (and her songwriting) was only becoming stronger because of it.

Red: Coming Into Her Own

Highly regarded as Swift's magnum opus, Red sees the singer shed the fairytale dresses and the girl-next-door persona to craft a body of work that has now been deemed as her first "adult" record. On Red, Swift focused on emotions evoked from a hot-and-cold relationship, one that forced her to experience "intense love, intense frustration, jealousy and confusion" — all feelings that she'd describe as "red." 

Unlike most of her previous writing that had been inspired by happy endings and fairytales, Red explores the lingering pain and loss that can embed itself within despite trying your hardest to let go. In her liner notes, she references Pablo Neruda's poem "Tonight I Can Write," stating that "Love is so short, forgetting is so long" is the overarching theme for the album. She plays with time — speeding it up in "Starlight," dabbling in the past in "All Too Well," and reframing it in "State of Grace" — to better understand her experiences. 

After releasing country-pop records, Red toed the line between genres more than ever before. Swift leaned further into the full pop territory by working with esteemed producers Max Martin and Shellback for the dubstep-leaning track "I Knew You Were Trouble," the punchy lead single "We Are Never Getting Back Together," and the bouncy anthem "22." But even when the pop power players weren't involved, her country stylings still leaned more pop across the album, as further evidenced with the racing deep cut "Holy Ground" and the echoing title track. 

The slight change of direction became polarizing for critics and fans alike. Following the more country-influenced Speak Now, some critics and fans found the pop songs on Red were too pop and the lyrics were too repetitive, possibly indicating that she might be selling out. If that wasn't enough, Red became an era where Swift's personal life went from speculation to tabloid fodder, with misogynistic headlines and diluting her work to just "writing about her exes." It's an era that would eventually inspire many tracks on Red's successor, 1989, like "Blank Space" and "Shake It Off."

Commercially, Red debuted at No. 1 on the Billboard 200 and sold 1.2 million copies in its first week, becoming the fastest-selling country album and making Swift the first female artist to have three consecutive albums spend six or more weeks at the top of the chart. The impact of Red extended beyond its own success, too. Often mentioned as a record that inspired a generation of artists from Troye Sivan to Conan Gray, Swift's confessional, soul-bearing authenticity set a new standard for straightforward pop music. 

1989: Reinventing Into A Pop Genius

The night Red lost the GRAMMY for Album Of The Year in 2014, Swift decided that her next album would be a full-on pop record. After years of identifying as a country artist and flirting with pop, Swift departed her roots to reinvent herself, no matter what her then-label or critics had to say. And in true Swiftian fashion, turning into a pop artist didn't just prove her genre-shapeshifting capabilities — it further solidified her as an artist who is at her best when she freely creates to her desires and refuses to adhere to anyone.

1989 was lauded by critics for its infectious synth-pop that was reminiscent of the 1980s, yet still had a contemporary sound. Swift opted to lean more into radio-friendly hits, which resulted in songs like "Style," "Wildest Dreams," "Blank Space," and "Shake It Off," all of which became singles. And where some might trade a hit or two at the expense of their artistic integrity, Swift didn't falter — instead, her lyrics were just as heartfelt and intimate as they were on prior albums.

After exploring pop-leaning sonics she first found with Red, Swift worked with Martin and Shellback again on most of 1989. This reinvention brought new (and very important) collaborators as well. Swift's now-frequent collaborator Jack Antonoff credits her as the first person to take a chance on him as a producer with "I Wish You Would" and "Out Of The Woods"; both tracks exemplified how future Antonoff-produced songs would sound on albums like reputation, Lover and Midnights.

At the time, 1989 became Swift's best-selling album to date. It sold nearly 1.3 million copies within release week in the U.S., debuting atop the Billboard 200 and reigning for 11 non-consecutive weeks. The album also earned Swift several awards — including her second Album Of The Year GRAMMY, which made her the first female artist to ever win the award twice. 

Following the release of 1989, Swift became a cultural juggernaut, and the album has had an omnipresence in music since. Swift didn't just normalize blending genres, but proved that you can create a sound that is uniquely yours by doing so. In turn, Billie Eilish, Dua Lipa and more pop stars have refused to conform or stick to what they've done prior. 

reputation: Killing The Old Taylor

For years, Swift was on a strict two-year cycle — she'd release an album one year, tour the next, and then release a new album the following year. But following the heightened scrutiny and highly publicized tabloid drama that followed the end of the 1989 era, Swift completely disappeared for a year. She stayed away from public appearances, didn't do any press, and missed the album schedule fans became accustomed to. It wasn't until summer 2017 when she returned from her media (and social media) blackout to unveil the fitting title for her new album: reputation.

Born as a response to the naysayers and name-callers, reputation follows Swift shedding her public image — which includes the pressure to be perfect, the drama, and the criticism — by declaring, "There will be no further explanation. There will just be reputation." Leaning on the same tongue-in-cheek songwriting techniques she used while penning "Blank Space," Swift wrote from the mindset of how the public perceived her.

When Swift released the lead single "Look What You Made Me Do," a song she initially wrote as a poem about not trusting specific people, many assumed the album would center on vengeance and drama. Although Swift said that the album has its vindictive moments — even declaring that the "old Taylor" is dead on the bridge of "Look What You Made Me Do" — it's a vulnerable record for her. Swift described reputation as a bait-and-switch; at their core, the songs are about finding love in the darkest moments. 

Swift still remained in the pop lane with reputation, largely leaning on Antonoff and the Martin/Shellback team. The sound almost mirrored the scrutiny Swift faced in the years prior — booming electropop beats, maximalist production and pulsing synthesizers dominate, particularly on "End Game," "I Did Something Bad," and "Ready For It…?" But the "old Taylor" isn't entirely gone on songs like "Call It What You Want," "So It Goes…" and "New Year's Day," where she lets her guard down to write earnest love odes.

Even after Swift spent some time away from the spotlight, the public didn't immediately gravitate toward her return. And even despite matching the 1.2 million first-week sales of her previous releases, some concluded that the album was her first commercial failure when compared to 1989. With time, though, it became clear that the response to reputation became muddled with the public's overall perception of her at the time — some even claimed that Swift was ahead of her time with the album's overall sound.

For her 2023 TIME Person of the Year profile, Swift described reputation as a "goth-punk moment of female rage at being gaslit by an entire social structure." For years, she felt the pressure to be "America's Sweetheart" and to never step out of line. Writing reputation became a lifeline following the events that catalyzed it  — a way to shed the so-called snakeskin and make peace with however the public wanted to view her. 

Lover: Stepping Into The Daylight

After finding love amongst chaos with reputation, Swift was learning to deal with the anxiety and fear of losing her partner — became a major theme of another aptly titled album, Lover. Both sonically and visually, Lover was a complete change from reputation. After touring reputation, Swift found that her fans saw her as "a flesh-and-blood human being," inspiring her to be "brave enough to be vulnerable" because her fans were along with her. Stepping away from the dark and antagonistic themes around reputation encouraged Swift to step into the light and be playful with her work on Lover.

Swift also found a new sense of creativity within this new mindset, one where she aimed to still embed playful themes in her songwriting but with less snark than that of "Blank Space" and "Look What You Made Me Do." Leaning into Lover being a "love letter to love," Swift explored every aspect of it. Tracks like "Paper Rings" and "London Boy" exude a whimsical energy, even if they center on more serious themes like marriage and commitment. Other songs, including "Death By A Thousand Cuts" and "Cornelia Street," are Swift at her most vulnerable, reflecting on a love lost and grappling with the extreme worry that comes when you could potentially lose someone. 

Looking at Lover retrospectively, it's an album that almost symbolizes a bookend in her discography. She was playful yet poignant, picking apart her past lyrics and feelings and looking at them with the perspective of someone who was once on top of the world, hit rock bottom, and survived in spite of it. This evolution is mentioned throughout Lover, particularly in a direct callback to 2012's Red, "Daylight," which sees her describe her love as "golden" rather than "burning red." 

Lover also marked the first time Swift divulged into politics and societal issues, like campaigning against Donald Trump, releasing the Pride-infused "You Need To Calm Down," and feeling disillusioned by the political climate with "Miss Americana & the Heartbreak Prince." Swift's documentary Miss Americana explores this change further, discussing how she regrets not being vocal about politics and issues prior, in addition to opening up about her body image issues and mental health struggles.

Lover became Swift's sixth No. 1 album in America, making her the first female artist to achieve the feat. But Lover was more than any accolades could reflect — it was Swift's transitional album in many ways, notably marking the first album that she owned entirely herself following leaving Big Machine Records for Republic Records in 2018.

folklore: Looking Beyond Her Personal Stories

After the pandemic started and Swift cancelled her Lover Fest, she spent the early stages of quarantine reading and watching a myriad of films. Without exactly setting out to create an album, she began dreaming of fictional stories and characters with various narrative arcs, allowing her imagination to run free. The result became folklore, 2020's surprise archetypal quarantine album.

Crafting a world with characters like the folklore love triangle between those in "betty" and "august," as well as Rebekah Harkness from "the last great american dynasty" (who once lived in Swift's Rhode Island mansion), was Swift's way of venturing outside her typical autobiographical style of writing. She'd see visceral images in her mind — from battleships to tree swings to mirrored disco balls — and turned them into stories, sometimes weaving in her own personal narrative throughout, or taking on a narrator role and speaking from the perspective of someone she had never met. 

She worked remotely with two producers — again working with her right-hand man Jack Antonoff, and first-time collaborator Aaron Dessner from The National. Some songs, like "peace," were recorded in just one take, capturing the essence and fragility in the song's story, whereas the lyrics for the sun-drenched "august" were penned on the spot as Swift was in her makeshift home studio in Los Angeles.

Another aspect that separated folklore from her previous work was the obvious decision not to create hits made for radio play, so much so that Dessner claimed that she made an anti-pop record at a time when radio wanted clear "bops." Sonically, it ventured into genres Swift hadn't explored much outside of a few folkier tracks on Lover. Rather than relying on mostly electronic elements, Swift, Antonoff and Dessner weaved in soft pianos, ethereal strings, and plucky guitars.

folklore's impact on the zeitgeist at a time where everyone was stuck at home helped shape people's quarantine experience. Fans rejoiced at having songs to comfort them during difficult times, and artists like Maya Hawke, Gracie Abrams, and Sabrina Carpenter credit folklore for inspiring them to create and be even more emotionally honest in their songwriting. After its release, folklore became the best-selling album of 2020 after selling 1.2 million records. At the 2021 GRAMMYs, folklore took home Album Of The Year, making her the fourth artist in history to win three times in the Category. 

evermore: Embracing Experimentation

It was exciting enough for Swifties to experience one surprise album drop from Swift, an artist who typically has an entire album campaign calculated. So when evermore was released just six months after folklore, fans were in shock. 

Like its (literally) folklorian sister, evermore was a surprise release at the end of 2020, marking the first time Swift didn't have distinct "eras" between albums. She felt like there was something "different" with folklore, stating in a social media post that making it was less like she was "departing" and more like she was "returning" to the next stage of her discography. In turn, the album served as a similar escape for Swift as folklore did.

Bridging together the same wistful and nostalgic themes as heard on its predecessor, evermore sees Swift venture even further into escapism. She explores more stories and characters, some based in fiction like "dorothea," and some real, like "marjorie," written in dedication to Swift's grandmother. 

Evermore follows folklore's inclusion of natural imagery and motifs, like landscapes, skies, ivy, and celestial elements. In contrast to the fairytale motifs and happy endings of Fearless, evermore saw Swift become fixated on "unhappy" endings — stories of failed marriages ("happiness"), lifeless relationships ("tolerate it"), and one-time flings ("'tis the damn season"). 

Sonically, evermore is a slight departure from its sister record; where folklore relies on more alt-leaning and indie-tinged sounds, evermore takes the sonics from all of Swift's past records — from pop to country to indie rock — and features all of them on one album. Country songs like "cowboy like me" and "no body, no crime" reaches back to Swift's earlier work in narrative building, seamlessly crafting a three-party story with ease. "Closure" is a "skittering" track that has the same energy as tracks like Lover's "I Forgot That You Existed," whereas the ballad "champagne problems" is thematically reminiscent of Swift's Speak Now track "Back To December" where she takes responsibility for her lover's heartache. 

Working mostly with Dessner on evermore, Swift was emboldened to continue creating and opted to embrace whatever came naturally to them rather than limiting themselves to a sound. Swift felt a "quiet conclusion" after finishing up evermore, describing that it was more about grappling with endings of all "sizes and shapes," and the record represented a chapter closing. Even so, its poetic lyricism and mystical storytelling cleverly foreshadowed what was to come with subsequent albums, particularly The Tortured Poets Department.

Midnights: Encapsulating Her Artistic Magic

After coming out of the folklorian woods following folklore and evermore, fans and critics alike were intrigued to see what direction Swift would take on her next studio album. On Midnights, Swift leaves behind indie folk sounds and returns to the pop production of 1989 and Lover.

Her most conceptual album to date, Midnights charts 13 sleepless nights and explores five themes, from self-hatred and revenge to "what if" fantasies, falling in love, and falling apart. They are the things that keep her up at night, like the self-critiquing in "Anti-Hero," her rise to fame in "You're on Your Own, Kid," and the anxiety of falling in love again in "Labyrinth." Similarly to Swift's cheeky songwriting style that sees her create caricatures of herself in songs like "Blank Space" and "Look What You Made Me Do," she doubles down on claims she's "calculated" on "Mastermind," a song about devising a plan for her and her lover. 

Although the album is a departure from the two pandemic sister albums, the overall creation process didn't differ too much. In addition to working alongside Antonoff (and bringing Dessner in for the bonus-track-filled 3am Edition), Swift's worldbuilding is still the throughline that connects Midnights and Swift's recent albums, whether she's dreaming of a Parisian escape in "Paris" or using war imagery as a metaphor for the struggle of love in "The Great War."

Read More: 5 Takeaways From Taylor Swift's New Album 'Midnights'

Following the success with folklore and evermore, Swift's intrigue was at a then-all-time high upon the release of Midnights. Along with breaking several streaming records — including becoming the first album to exceed 700 million global streams in a week — it was Swift's 11th No. 1 debut on the Billboard 200, and was the highest-selling album of 2022 (and, remarkably, the second best-selling of 2023).

To say that Swift's celebrity has become otherworldly since the release of Midnights would be an understatement. Celebrating her genre-defying and varied discography through The Eras Tour has resulted in old songs having a resurgence, new inside jokes and Easter eggs within the fandom, and a plethora of new listeners being exposed to Swift's work. 

As a result, there has arguably never been more excitement for a Taylor Swift album than for The Tortured Poets Department — especially because the announcement came on the heels of her lucky 13th GRAMMY win in February. Midnights helped further solidify Swift's larger-than-life status at the finale of the 2024 GRAMMYs, too, as she became the only artist in history to win Album Of The Year four times. 

The Tortured Poets Department: A Grief-Stricken Poetic Odyssey

It’s been a while since Swift has penned a full-fledged breakup album. On The Tortured Poets Department, she navigates the five stages of grief — denial, anger, bargaining, depression and acceptance — after her long-term relationship ended. Taking a page from the release of folklore and evermore, she dropped a double album and announced The Tortured Poets Department: The Anthology at 2 a.m. on release day. Throughout a total of 31 tracks, the prolific songwriter shelved the glittery pop radio-friendly tunes in favor of more subdued, synthy and heart-wrenching songs. 

On Instagram, Swift described the album as a collection of poetic songs that reflect the "events, opinions and sentiments from a fleeting and fatalistic moment in time," Swift pulled out the fountain and quill pens to craft songs about the "tortured poets" in her life — sometimes musing about lovers, sometimes taking aim at villains, and sometimes pointing the finger at herself. 

TTPD is also her most confessional album thus far. It pokes fun at so-called fans who overstep with her personal life ("But Daddy I Love Him"), says goodbye to a city that gave her a home ("So Long London"), and muses on how her own celebrity has stunted her growth ("Who's Afraid Of Little Old Me?"). To help explain this chapter of her life, Swift brings together a myriad of collaborators — from Stevie Nicks as fellow poetess, to duets with Florence Welch and Post Malone — and leans on real and fictional characters, like Clara Bow, Peter Pan ("Peter"), and Patti Smith.

In the same post, Swift declared that once she’s confessed all of her saddest stories, she’s able to find freedom. Yet The Tortured Poets Department (and its accompanying 15-track anthology) spends much time reflecting: she toys with her own lore, self-referencing past songs from albums like 1989 and poems from her reputation era. 

Fourteen years ago, Swift declared that she would never change, but she’ll never stay the same either. The Tortured Poets Department proves that in the throughline of Taylor Swift's many artistic eras is a commitment to exploration and a love of autobiographical lyricism.

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