Rosalía is the pop star the music industry has craved for so long — an unapologetic, risk-taking visionary who transforms each album release into a deliberate era, slowly immersing her audience deeper into her creative universe. She has become a vanguard for music's next generation of female leaders, paving the way through her commitment to building equality as she once promised in her 2019 Billboard Women in Music speech: "I will never stop till I find and I see the same number of women in the studio."
But before the global sensation came to be, there was Rosalia Tobella, the hopeful musicology student from the suburbs of Barcelona with a passion for flamenco and dream of becoming one of music's biggest disruptors. Her nights spent singing and dancing at flamenco venues eventually landed her in the hands of hitmaker Raül Refree, who manifested her big-city ambitions into reality, co-producing and arranging her critically-acclaimed debut studio album, Los Ángeles.
The flamenco-inspired folk album set the precedent for Rosalía's prosperous musical career after snagging the Spanish singer her very first Latin GRAMMY nomination for Best New Artist and producing a slew of live appearances that led to her catching the attention of her label, Columbia Records. Today, Rosalía's flamenco roots continue to paint her discography on award-winning albums El Mal Querer and Motomami.
As a part of GRAMMY.com's ongoing celebration of Women's History Month, we're looking back at Rosalía's monumental career, from Los Àngeles to Motomami, in this installment of Run The World. It's not just Rosalía's artistic genius that makes her story so remarkable, but also her trailblazing achievements and strides to make space for like-minded women.
What distinguishes Rosalía in a saturated market is her consistency. Without coming across as repetitive, Rosalía seamlessly innovates new ways to transform flamenco as she fuses its essence into different genres on each release. This level of brilliance garnered Rosalía praise from Billboard for "changing the sound of today's mainstream music" at the 14th Women in Music event, acknowledging the artist with a Rising Star Award.
Over the past six years, Rosalía has amassed nearly 60 awards in total, most notably her 11 Latin GRAMMY wins. Three years after winning the Latin GRAMMY for Album Of The Year for El Mal Querer in 2019, she took home the award again in 2022 for Motomami — becoming the first woman in Latin GRAMMY history to win the category twice.
In 2020, Rosalía marked her GRAMMY stage debut with a medley performance of "Juro Que'' and her breakthrough single, "Malamente." Earlier that night, she celebrated another groundbreaking achievement as the first all-Spanish-language artist to be recognized in the Best New Artist category, as well as her first GRAMMY win for Best Latin, Rock or Urban Alternative album for El Mal Querer. (She won the category for the second time at this year's GRAMMY Awards for Motomami.)
"It's such an honor to receive this award, but at the same time, what I'm most excited about is that I'll be able to perform a flamenco-inspired performance for all of you," Rosalía said during her 2020 GRAMMY acceptance speech, noting her position as one of the leading voices in sharing flamenco culture with American media. "Thank you for embracing [this] project with so much love."
Above all the accolades remains Rosalía's women-first attitude, taking into account the legacy of women who built the foundation for her empire. "I want to thank women like Lauryn Hill, WondaGurl, Björk, Kate Bush, Ali Tamposi, Nija — all the women in the industry who taught me that it can be done," exclaimed Rosalía during her acceptance speech for Best Urban Fusion/Performance at the 2018 Latin GRAMMYs.
And now, she's leaving her own impact on our future leaders.
In a full-circle moment, Rosalía was honored as the inaugural Producer Of The Year at the 2023 Billboard Women in Music ceremony, presented to her by one of her aforementioned heroes, WondaGurl. "To me, it feels special because this is not usual. I make my own music, I produce my own songs, and I write my own songs. I want to dedicate this award to all the women who are going to be producers," she beamed.
Press play on the video above to revisit the defining moments in Rosalía's revolutionary stardom, and keep checking back to GRAMMY.com for more new episodes of Run The World.
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