The Recording Academy is proud to announce the official launch of its new chatbot, offering a brand new conversational user experience accessible via Facebook Messenger, KiK and GRAMMY.com, as well as a new lineup of voice-activated services available exclusively through Google Home.
"Last year, we realized that fans of the Recording Academy and the GRAMMY Awards Program are spending more time on their mobile devices than ever before, particularly in messaging apps," said Jason James, Chief Digital Officer for the Recording Academy. "In addition, with Google's introduction of Assistant and the Google Home device in May 2017, we predicted that voice as a user interface would soon become ubiquitous. As such, we made the pivotal decision to augment our digital efforts with chatbots and voice experiences that enable the consumer to interact with the GRAMMY brand in a conversational way."
Facebook Messenger, KiK, and GRAMMY.com users can now converse with the new chatbot service to learn more about the Recording Academy's organizational pillars, play our curated music trivia game "For The Record," and get quick updates about the annual awards program.
Additionally, Google Home users can tell their in-home device or Google Assistant smartphone app, "Hey Google, Talk to GRAMMYs," and activate a suite of voice experiences including daily music news briefs, inspirational quotes from prominent recording artists, and play the voice edition of "For The Record." Even more voice engagement experiences are slated for launch later this year.
"What’s unique about these experiences is the degree of personalization they offer," adds James. "It's as though people can now have one-on-one conversations with our brand. And we're just getting started!"
