searchsearch
Recording Academy Partners With Top Brands For The 2022 GRAMMYs

news

Recording Academy Partners With Top Brands For The 2022 GRAMMYs

The Recording Academy has announced the official marketing partners for the 2022 GRAMMYs. Binance, IBM, Mastercard, OneOf, Grey Goose, Bulova, Hilton, SiriusXM, PEOPLE, FIJI Water, Frontera Wines, and United are all supporters of this year's GRAMMY Awards

GRAMMYs/Mar 29, 2022 - 03:00 pm

The Recording Academy announced today its official marketing partners for 2022 GRAMMYs, officially known as the 64th GRAMMY Awards. Binance, IBM, Mastercard, OneOf, Grey Goose, Bulova, Hilton, SiriusXM, PEOPLE, FIJI Water, Frontera Wines, and United are all supporters of this year's GRAMMY Awards. 

"We are excited to be working alongside these industry-leading brands for the 64th Annual GRAMMY Awards," said Adam Roth, Senior Vice President of Partnerships & Business Development at the Recording Academy. "Music's Biggest Night wouldn't be possible without each and every one of our partners. With their participation, we are able to celebrate the music community and its creators in a new and exciting way that's never been done before. We hope fans watching the show in person and at home can join in on the celebration as we know this will be a night to remember."

Read: Where, What Channel & How To Watch The 2022 GRAMMYs Awards Show

Binance, the Official Cryptocurrency Exchange Partner, is the global blockchain company behind the world's largest cryptocurrency exchange and the first crypto partner of the GRAMMY Awards. Binance will bring Web3 technology solutions to the Academy.

IBM, the Official Cloud & Artificial Intelligence (AI) Partner of the GRAMMYs, is transforming the GRAMMY Live Pre-Show and grammy.com with "GRAMMY Insights with IBM Watson." The AI-powered solution analyzes more than 20 million news stories about nominees, generating surprising and engaging insights about your favorite artists. The insights are shared in real time as nominees walk the red carpet and served up to the artist profile pages on grammy.com, getting music fans closer to the artists they love.

Mastercard, the Official Finance Services Partner, is the preferred payments technology partner of the GRAMMY Awards. Just ahead of Music's Biggest Night, Mastercard is hosting the GRAMMY U Masterclass on April 1 featuring music video director Hannah Lux Davis.

OneOf, the Official NFT Partner, launched the first GRAMMY NFTs for the 64th GRAMMY Awards featuring collections from renowned artists Emonee LaRussa, Andre Oshea and ThankYouX. Collections are dropped each week leading up to the GRAMMY Awards beginning March 7 with the free 64th GRAMMYs NFT. 

GREY GOOSE Vodka, our Official Spirits Partner, developed an all-new signature cocktail for this year's GRAMMYs, the GREY GOOSE Passion Drop. This specialty cocktail, which is a remix of the GREY GOOSE quintessential martini, will be featured at all our signature GRAMMY Week events and highlighted digitally on our GREY GOOSE Hub on GRAMMY.com, a curated destination for themed invites, GREY GOOSE cocktail recipes and watch party ideas. GREY GOOSE has also partnered with three of today's hottest artists (JoJo, Lucky Daye and Tinashe) for a limited digital series, GREY GOOSE x GRAMMYs: Monday Mix that premiered on March 14 and will air every Monday leading up to the GRAMMY Awards telecast. During GRAMMY Week, GREY GOOSE will also be highlighting their new line of vodkas infused with real fruit and botanicals, GREY GOOSE ESSENCES, during the GREY GOOSE ESSENCES x GRAMMYs: Sound Sessions featuring Tinashe. 

Bulova, the Official Timepiece Partner, celebrates GRAMMY-nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection. First-time GRAMMY Award winners will be gifted with a limited-edition "GRAMMY Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design. The meticulously designed timepiece is constructed using the Recording Academy branded proprietary metal "GRAMMIUM."

Hilton, the Official Hotel Partner, is a returning longtime partner and host venue of the inaugural Recording Academy Honors Presented by the Black Music Collective.

SiriusXM, the Official US Radio Partner, is bringing The GRAMMY Channel back for its second year. The limited-run channel will feature a variety of music from this year's nominees across the GRAMMY Awards' 30 Fields, all leading up to the live broadcast of Music's Biggest Night. The GRAMMY Channel will run for a limited time only from March 23 through April 6 on channel 105.

PEOPLE, the Official Magazine Partner, will be broadcasting from the GRAMMYs with a live pre-show. Hosted by Jeremy Parsons and Janine Rubenstein, Red Carpet Live: 64th Annual Grammy Awards will feature interviews with the world's leading performers and nominees. PEOPLE & Entertainment Weekly Red Carpet Live will stream at 6:30 p.m. ET on people.com, ew.com and their social platforms.

FIJI Water, the Official Water Partner, will be on hand at the GRAMMY Red Carpet to hydrate attendees, executives and talent as they stop for photos and interviews with media. FIJI Water will also be the official water brand at the GRAMMY Week events leading up to Music's Biggest Night, ensuring everyone has the chance to enjoy Earth's Finest Water.

Frontera Wines, the Official Wine Partner of the GRAMMY Awards, 12th most powerful wine brand worldwide and #1 Chilean wine brand in the US, will be pouring across select events. The Recording Academy will exclusively work with Frontera to highlight specific Frontera varietals and amplify the partnership through social posts across all channels.

United, the Official Airline Partner, will be providing travel accommodations for the 64th Annual GRAMMY Awards. 

For more information on official GRAMMY Awards partners, please visit:  

binance.com, ibm.com, mastercard.com, oneof.com, greygoose.com, bulova.com, hilton.com, siriusxm.com, people.com, fijiwater.com, fronterawines.com, and united.com

The Recording Academy will present the 2022 GRAMMYs on Sunday, April 3, live from the MGM Grand Garden Arena in Las Vegas, on the CBS Television Network and streaming live and on demand on Paramount+ from 8–11:30 p.m. ET / 5–8:30 p.m. PT. Prior to the telecast, the GRAMMY Awards Premiere Ceremony will be streamed live on live.grammy.com and the Recording Academy's YouTube channel. Additional details about the dates and locations of other official GRAMMY Week events are available here. Learn more about How To Watch The 2022 GRAMMYs Awards Show and get excited about the full 2022 GRAMMYs nominations list. For more GRAMMYs coverage, updates and breaking news, please visit the Recording Academy's social networks on Facebook, Instagram, TikTok, and Twitter.

2022 GRAMMYs Awards Show: Complete Nominations List

Underrepresented, Overworked & Underpaid: 7 Key Learnings From The Newly Published Women In The Mix Study

feature

Underrepresented, Overworked & Underpaid: 7 Key Learnings From The Newly Published Women In The Mix Study

Released today, on International Women's Day, the Women In The Mix Study explores the employment experiences, job satisfaction, family decisions, and pathways women professionals take in the music industry

GRAMMYs/Mar 8, 2022 - 02:04 pm

It perhaps shouldn't come as a shock that women working in a variety of professional fields face challenges unique to their gender. Those working in the American music industry are no exception.

The newly published Women In The Mix Study — released today by the Recording Academy, Arizona State University (ASU) and Berklee College of Music Institute for Creative Entrepreneurship (BerkleeICE) — explores the experiences and socioeconomic landscape of women and gender-expansive people working in music. Built on data from a 2019 study conducted by the Berklee College of Music, the Women In The Mix Study surveyed more than 1,600 professionals working in various capacities — from behind the scenes to center stage — and at all levels, with all ages, races and ethnicities responding.

The Women In The Mix Study explores demographic characteristics, employment experiences, career challenges, job satisfaction, family decisions, and pathways into the music industry. More than 1,000 respondents also provided suggestions for improving the climate for women in music.

Ultimately, the study is designed to influence advocates, allies and leaders in music to work toward a more inclusive and equitable industry, while amplifying women's voices.  

"The Women In The Mix Study is a groundbreaking account of the realities and decisions that we as women working in music are publicly and privately making each day," Recording Academy Co-President Valeisha Butterfield Jones said. "By centering this study around active listening, learning and building solutions, we've armed the industry with valuable data about the barriers affecting women in music and how we can together take a stand."

"When trying to create meaningful change you have to speak directly to the people who will be most affected by that change and let them be a part of the conversation," Erin Barra, Director of Popular Music at ASU, added; Barra co-authored the study with Mako Fitts Ward, Ph.D.; Lisa M. Anderson, Ph.D.; and Alaysia M. Brown, M.S.  

In celebration of International Women's Day, GRAMMY.com is taking a deep dive into some of the major findings of the Women In The Mix Study. 

Read the Women In The Mix Study in full.

Women are underrepresented, overworked and underpaid

The Women In The Mix Study cites work from the University of Southern California's Annenberg Inclusion Initiative, which found that women are severely underrepresented in the music industry, accounting for just 21.6 percent of artists, 12.6 percent of songwriters, and 2.6 percent of producers. The Initiative's annual Inclusion in the Recording Studio report found that there has been no meaningful increase in these numbers over the years.

More than half (57 percent) of Women In The Mix respondents work two or more jobs. Twenty-four percent work between 40-51 hours per week, while an additional 28 percent clock more than 50 hours per week. 

Thirty-six percent of respondents earn less than $40,000 per year, and nearly half of them feel like they should be further along in their careers. Nearly half of the respondents who identify as music creators and/or performers reported making less than $40,000 a year. 

Approximately 57 percent of music creators felt they should be further along in their career, compared to those working in music education (48.5 percent), event/tour production and management/promotion (41.7 percent), music business (37.4 percent), and music media and technology (32.9 percent).

Discrimination is prevalent — especially for gender-expansive respondents and women of color

Across all racial identities, 84 percent of respondents had faced discrimination. Seventy-seven percent felt they had been treated differently in the music industry because of their gender, while more than 56 percent believed their gender had affected their employment. Music creators and performers experienced this the most, with 65 percent experiencing discrimination. Sixty percent of respondents said they had been discriminated against for their age. 

Gender-expansive respondents were less satisfied than those who identified as women by a 16 percent margin. They were twice as likely to make less than $40,000 per year and felt less comfortable in their workplace by a margin of almost 18 percent.

Women of color reported feeling the highest level of discomfort in the workplace and noted less workplace support. More than half of respondents of color felt they should be further along in their careers.

Career advancement is often prioritized over parenthood

Roughly one out of every two respondents said they chose not to have children or had fewer children than they wanted because of their careers. Respondents with children under the age of 18 represent slightly less than two out of every 10 women and gender-expansive people in the music industry.

People who make over $100,000 per year had a 27 percent likelihood of having children. Those earning less than $40,000 a year have a 15 percent likelihood of having children. Women of color are the most likely respondents to have children, though they still reported that their career was a factor in their decision-making around having or rearing children.

Work-life balance development should begin early

While less than half of respondents reported having an internship during their career, 78 percent felt internships contributed to their career. 

However, since internships, particularly those in creative fields, are often unpaid, these opportunities may not be feasible for people without sufficient financial and/or supportive resources. Study respondents suggested paid internships as one method of addressing networking, access to opportunity, and work-life balance. 

Respondents — many of whom are working more than 40 hours per week — noted that burnout is a significant challenge. Additional and/or mandatory paid days off would also improve work-life balance throughout the industry. 

Mentorships and advocacy organizations are valuable

Ninety-three percent of respondents felt that mentoring had contributed to their career. These respondents were more likely to feel they were where they should be in their careers and reported feeling satisfied with their jobs. Respondents suggested that providing access to quality mentorship and mentors can have a profoundly positive effect on the careers of women and gender-expansive people.

Forty percent of respondents were members of advocacy organizations, while 35 percent of respondents cited professional or industry-related organizations as crucial factors to their growth and advancement. Roughly 20 percent mentioned advocacy in their recommendations to help improve the climate for women and gender-expansive people.

However, mentorship and networking are both largely built upon a person's interpersonal skill set, as well as their ability to negotiate and advocate for themselves. By bolstering soft skill development, while also building and strengthening institutional programs, support infrastructure, and active education, the music industry can improve business acumen for women and gender-expansive people early in the employment pipeline. 

Organizations should take real action and spend money

Simply saying your business is committed to DEI isn't enough. Women In The Mix Study respondents suggested recruitment pledges — a commitment from hiring managers to recruit diverse and robust candidates — as a means of intentionally addressing access to opportunities and dismantling gatekeeper culture.

Addressing women's representation in music has been a longstanding priority for the Recording Academy. In 2019, the organization launched Women In The Mix, which prompted hundreds of music professionals and organizations to pledge to consider at least two women in the selection process every time a producer or engineer is hired. That same year, the Recording Academy pledged to double the number of women voters in its voting membership by 2025; the organization has reached 60 percent of that goal.

In 2021, the Recording Academy donated a total of $25,000 to five charities and organizations that support the growth of women and girls in production and engineering. Based on the Women In The Mix Study findings, and to help address issues surrounding access to resources and opportunities, the Academy has committed to donating an additional $50,000 to five organizations that support the growth of women and girls in music, including Beats By Girlz, Femme It Forward, Girls Make Beats, She Is The Music, and Women's Audio Mission. 

Career satisfaction and passion for the music industry remain high

Despite the challenges around insufficient earnings, burnout, gatekeeper culture, sexism, and the competing demands of creative vision and generating revenue, 78 percent of Women In The Mix Study respondents reported feeling satisfied in their careers. Even in career categories that seem to face the most obstacles — such as freelancers and music creators and performers — more than 80 percent of respondents said they felt satisfied. Respondents working in event and tour production, management and promotion were the least satisfied, noting a 65 percent satisfaction rate.

Such satisfaction may be the result of inherent passion: Over half of respondents said that their pathway into their careers was through their inherent love for and excitement about the music industry.

10 Ways To Support Women Musicians & Creators Year-Round

Vicente Fernández Posthumously Wins GRAMMY For Best Regional Mexican Music Album | 2022 GRAMMYs

Vicente Fernandez performs at the 2002 Latin GRAMMY Awards

Photo: M. Caulfield/WireImage

news

Vicente Fernández Posthumously Wins GRAMMY For Best Regional Mexican Music Album | 2022 GRAMMYs

The late Mexican legend, who died in December at 81, won the GRAMMY for Best Regional Mexican Music Album (Including Tejano) for his 2020 album, 'A Mis 80's'

GRAMMYs/Apr 3, 2022 - 10:44 pm

Nearly four months after his death, Vicente Fernández
's legacy lives on.

The Mexican icon’s album, A Mis 80's, won Best Regional Mexican Music Album (Including Tejano). The posthumous win marks Fernández
's 
fourth career GRAMMY.

Aida Cuevas' Antología De La Musica Ranchera, Vol. 2,

 Mon Laferte's Seis,
 Natalia Lafourcade's
 Un Canto Por México, Vol. II and
 Christian Nodal's <em>Ayayay! (Súper Deluxe)</em>
 were the other albums nominated in the category.

Fernández passed away in December at the age of 81. Throughout his prolific career, Fernández — known as the King of Ranchero Music — also won nine Latin GRAMMYs.

Check out the complete list of winners and nominees at the 2022 GRAMMYs.

The Recording Academy Announces Major Changes For The 2022 GRAMMY Awards Show

GRAMMY trophies at the 59th GRAMMY Awards in 2017

Photo: ROBYN BECK/AFP via Getty Images

news

The Recording Academy Announces Major Changes For The 2022 GRAMMY Awards Show

Process amendments include the elimination of nominations review committees and the addition of two new GRAMMY Award categories, including Best Global Music Performance and Best Música Urbana Album

GRAMMYs/May 1, 2021 - 01:27 am

Editor's Note: The 2022 GRAMMYs Awards show, officially known as the 64th GRAMMY Awards, <a href="https://www.grammy.com/news/2022-grammys-awards-64th-new-air-show-date-location-las-vegas-april-3-announcement "https://www.grammy.com/news/2022-grammys-awards-64th-new-air-show-date-location-las-vegas-april-3-announcement"">has been rescheduled to Sunday, April 3, at the MGM Grand Garden Arena in Las Vegas. The below article was updated on Tuesday, Jan. 18, to reflect the new show date and location.

The Recording Academy announced today that it has made significant changes to its Awards process that reflect its ongoing commitment to evolve with the musical landscape and to ensure that the GRAMMY Awards rules and guidelines are transparent and equitable. Among the changes are the elimination of Nominations Review Committees, a reduction in the number of categories in which voters may vote, two GRAMMY Award category additions, and more. These updates are a result of extensive discussions and collaboration over the course of the last year among a special subcommittee of Recording Academy members and elected leaders, and were voted on by the Academy's Board of Trustees. These changes go into effect immediately for the 2022 GRAMMY Awards show, officially known as the 64th GRAMMY Awards, taking place Sunday, April 3. The eligibility period for the 64th GRAMMY Awards is Sept. 1, 2020, through Sept. 30, 2021.

Additional rule amendment proposals will be discussed and voted on at an upcoming Recording Academy meeting and the full rulebook for the 64th GRAMMY Awards will be released in May.

"It's been a year of unprecedented, transformational change for the Recording Academy, and I'm immensely proud to be able to continue our journey of growth with these latest updates to our Awards process," Harvey Mason jr., Chair & Interim President/CEO of the Recording Academy, said. "This is a new Academy, one that is driven to action and that has doubled down on the commitment to meeting the needs of the music community. While change and progress are key drivers of our actions, one thing will always remain — the GRAMMY Award is the only peer-driven and peer-voted recognition in music. We are honored to work alongside the music community year-round to further refine and protect the integrity of the Awards process."

APPROVED RULE AMENDMENTS INCLUDE:

Voting Process Changes

  • Elimination Of Nominations Review Committees In General And Genre Fields

    • Nominations in all of the GRAMMY Award general and genre fields will now be determined by a majority, peer-to-peer vote of voting members of the Recording Academy. Previously, many of the categories within these fields utilized 15-30 highly skilled music peers who represented and voted within their genre communities for the final selection of nominees. With this change, the results of GRAMMY nominations and winners are placed back in the hands of the entire voting membership body, giving further validation to the peer-recognized process. To further support this amendment, the Academy has confirmed that more than 90 percent of its members will have gone through the requalification process by the end of this year, ensuring that the voting body is actively engaged in music creation. Craft committees remain in place (see below for craft category realignment.)
  • Reduction In Number Of Categories Voter May Vote

    • To ensure music creators are voting in the categories in which they are most knowledgeable and qualified, the number of specific genre field categories in which GRAMMY Award Voters may vote has been reduced from 15 to 10. Additionally, those 10 categories must be within no more than three fields. All voters are permitted to vote in the four General Field categories (Record Of The Year, Album Of The Year, Song Of The Year, and Best New Artist). Proposed by a special voting Task Force who brought forth the recommendation, this change serves as an additional safeguard against bloc voting and helps to uphold the GRAMMY Award as a celebration of excellence in music, with specific genre field categories being voted on by the most qualified peers.
  • Craft Category Realignment

    • To better reflect the overlapping peer groups within the voter membership body, six existing craft fields will be consolidated into two fields: Presentation Field and Production Field. In either newly consolidated field, voters would have the ability to choose how many categories they feel qualified to vote in, respecting category vote limits, without being excessively limited by the three-field restriction. This benefits the integrity of these Awards by embracing and utilizing the specializations of the voters, without restricting their choice or contributions due to the field limits imposed by the recent reduction of the number of categories voters may vote in. Field updates are as follows:

      • Package Field, Notes Field and Historical Field renamed and consolidated to Presentation Field

      • Production, Non-Classical Field; Production, Immersive Audio Field; and Production, Classical Field renamed and consolidated to Production Field

New Categories Added

Two new categories have been added, bringing the total number of GRAMMY Award categories to 86:

  • Best Global Music Performance (Global Music Field)

  • Best Música Urbana Album (Latin Music Field)

"The latest changes to the GRAMMY Awards process are prime examples of the Recording Academy's commitment to authentically represent all music creators and ensure our practices are in lock-step with the ever-changing musical environment," said Ruby Marchand, Chief Industry Officer at the Recording Academy. "As we continue to build a more active and vibrant membership community, we are confident in the expertise of our voting members to recognize excellence in music each year."

"As an Academy, we have reaffirmed our commitment to continue to meet the needs of music creators everywhere, and this year's changes are a timely and positive step forward in the evolution of our voting process," said Bill Freimuth, Chief Awards Officer at the Recording Academy. "We rely on the music community to help us to continue to evolve, and we’re grateful for their collaboration and leadership." 

The Recording Academy accepts proposals from members of the music community throughout the year. The Awards & Nominations Committee, comprised of Academy Voting Members of diverse genres and backgrounds, meets annually to review proposals to update Award categories, procedures and eligibility guidelines. The above rule amendments were voted on and passed at a Recording Academy Board of Trustees meeting held on April 30, 2021. For information on the Awards process, visit our GRAMMY Voting Process FAQ page.

The Recording Academy will present the 2022 GRAMMY Awards show on Sunday, April 3, live from the MGM Grand Garden Arena in Las Vegas, on the CBS Television Network and stream live and on demand on Paramount+ from 8–11:30 p.m. ET / 5–8:30 p.m. PT. Prior to the telecast, the GRAMMY Awards Premiere Ceremony will be streamed live on GRAMMY.com and the Recording Academy's YouTube channel. Additional details about the dates and locations of other official GRAMMY Week events, including the GRAMMY Awards Premiere Ceremony, <a href="https://www.musicares.org/person-year "https://www.musicares.org/person-year"">MusiCares' Person of the Year, and the Pre-GRAMMY Gala, are available here.

2022 GRAMMYs Awards Show: Complete Nominations List

Announcement: 2022 GRAMMYs Postponed
2022 GRAMMY Nominations

Graphic by the Recording Academy

news

Announcement: 2022 GRAMMYs Postponed

After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show

GRAMMYs/Jan 5, 2022 - 10:45 pm

The following is a Joint Statement from the Recording Academy and CBS:

“After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show. The health and safety of those in our music community, the live audience, and the hundreds of people who work tirelessly to produce our show remains our top priority. Given the uncertainty surrounding the Omicron variant, holding the show on January 31st simply contains too many risks. We look forward to celebrating Music’s Biggest Night on a future date, which will be announced soon.” 

2022 GRAMMYs Awards Show: Complete Nominations List