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Recording Academy Partners With Top Brands For The 2022 GRAMMYs

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Recording Academy Partners With Top Brands For The 2022 GRAMMYs

The Recording Academy has announced the official marketing partners for the 2022 GRAMMYs. Binance, IBM, Mastercard, OneOf, Grey Goose, Bulova, Hilton, SiriusXM, PEOPLE, FIJI Water, Frontera Wines, and United are all supporters of this year's GRAMMY Awards

GRAMMYs/Mar 29, 2022 - 03:00 pm

The Recording Academy announced today its official marketing partners for 2022 GRAMMYs, officially known as the 64th GRAMMY Awards. Binance, IBM, Mastercard, OneOf, Grey Goose, Bulova, Hilton, SiriusXM, PEOPLE, FIJI Water, Frontera Wines, and United are all supporters of this year's GRAMMY Awards. 

"We are excited to be working alongside these industry-leading brands for the 64th Annual GRAMMY Awards," said Adam Roth, Senior Vice President of Partnerships & Business Development at the Recording Academy. "Music's Biggest Night wouldn't be possible without each and every one of our partners. With their participation, we are able to celebrate the music community and its creators in a new and exciting way that's never been done before. We hope fans watching the show in person and at home can join in on the celebration as we know this will be a night to remember."

The 2023 GRAMMY nominations are officially here. See the complete list of nominees across all 91 GRAMMY categories.

Binance, the Official Cryptocurrency Exchange Partner, is the global blockchain company behind the world's largest cryptocurrency exchange and the first crypto partner of the GRAMMY Awards. Binance will bring Web3 technology solutions to the Academy.

IBM, the Official Cloud & Artificial Intelligence (AI) Partner of the GRAMMYs, is transforming the GRAMMY Live Pre-Show and grammy.com with "GRAMMY Insights with IBM Watson." The AI-powered solution analyzes more than 20 million news stories about nominees, generating surprising and engaging insights about your favorite artists. The insights are shared in real time as nominees walk the red carpet and served up to the artist profile pages on grammy.com, getting music fans closer to the artists they love.

Mastercard, the Official Finance Services Partner, is the preferred payments technology partner of the GRAMMY Awards. Just ahead of Music's Biggest Night, Mastercard is hosting the GRAMMY U Masterclass on April 1 featuring music video director Hannah Lux Davis.

OneOf, the Official NFT Partner, launched the first GRAMMY NFTs for the 64th GRAMMY Awards featuring collections from renowned artists Emonee LaRussa, Andre Oshea and ThankYouX. Collections are dropped each week leading up to the GRAMMY Awards beginning March 7 with the free 64th GRAMMYs NFT. 

GREY GOOSE Vodka, our Official Spirits Partner, developed an all-new signature cocktail for this year's GRAMMYs, the GREY GOOSE Passion Drop. This specialty cocktail, which is a remix of the GREY GOOSE quintessential martini, will be featured at all our signature GRAMMY Week events and highlighted digitally on our GREY GOOSE Hub on GRAMMY.com, a curated destination for themed invites, GREY GOOSE cocktail recipes and watch party ideas. GREY GOOSE has also partnered with three of today's hottest artists (JoJo, Lucky Daye and Tinashe) for a limited digital series, GREY GOOSE x GRAMMYs: Monday Mix that premiered on March 14 and will air every Monday leading up to the GRAMMY Awards telecast. During GRAMMY Week, GREY GOOSE will also be highlighting their new line of vodkas infused with real fruit and botanicals, GREY GOOSE ESSENCES, during the GREY GOOSE ESSENCES x GRAMMYs: Sound Sessions featuring Tinashe. 

Bulova, the Official Timepiece Partner, celebrates GRAMMY-nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection. First-time GRAMMY Award winners will be gifted with a limited-edition "GRAMMY Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design. The meticulously designed timepiece is constructed using the Recording Academy branded proprietary metal "GRAMMIUM."

Hilton, the Official Hotel Partner, is a returning longtime partner and host venue of the inaugural Recording Academy Honors Presented by the Black Music Collective.

SiriusXM, the Official US Radio Partner, is bringing The GRAMMY Channel back for its second year. The limited-run channel will feature a variety of music from this year's nominees across the GRAMMY Awards' 30 Fields, all leading up to the live broadcast of Music's Biggest Night. The GRAMMY Channel will run for a limited time only from March 23 through April 6 on channel 105.

PEOPLE, the Official Magazine Partner, will be broadcasting from the GRAMMYs with a live pre-show. Hosted by Jeremy Parsons and Janine Rubenstein, Red Carpet Live: 64th Annual Grammy Awards will feature interviews with the world's leading performers and nominees. PEOPLE & Entertainment Weekly Red Carpet Live will stream at 6:30 p.m. ET on people.com, ew.com and their social platforms.

FIJI Water, the Official Water Partner, will be on hand at the GRAMMY Red Carpet to hydrate attendees, executives and talent as they stop for photos and interviews with media. FIJI Water will also be the official water brand at the GRAMMY Week events leading up to Music's Biggest Night, ensuring everyone has the chance to enjoy Earth's Finest Water.

Frontera Wines, the Official Wine Partner of the GRAMMY Awards, 12th most powerful wine brand worldwide and #1 Chilean wine brand in the US, will be pouring across select events. The Recording Academy will exclusively work with Frontera to highlight specific Frontera varietals and amplify the partnership through social posts across all channels.

United, the Official Airline Partner, will be providing travel accommodations for the 64th Annual GRAMMY Awards. 

For more information on official GRAMMY Awards partners, please visit:  

binance.com, ibm.com, mastercard.com, oneof.com, greygoose.com, bulova.com, hilton.com, siriusxm.com, people.com, fijiwater.com, fronterawines.com, and united.com

The Recording Academy will present the 2022 GRAMMYs on Sunday, April 3, live from the MGM Grand Garden Arena in Las Vegas, on the CBS Television Network and streaming live and on demand on Paramount+ from 8–11:30 p.m. ET / 5–8:30 p.m. PT. Prior to the telecast, the GRAMMY Awards Premiere Ceremony will be streamed live on live.grammy.com and the Recording Academy's YouTube channel. Additional details about the dates and locations of other official GRAMMY Week events are available here. Learn more about How To Watch The 2022 GRAMMYs Awards Show and get excited about the full 2022 GRAMMYs nominations list. For more GRAMMYs coverage, updates and breaking news, please visit the Recording Academy's social networks on Facebook, Instagram, TikTok, and Twitter.

2022 GRAMMYs Awards Show: Complete Nominations List

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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The Recording Academy And CBS Announce “A GRAMMY Salute To 50 Years Of Hip-Hop” Live Concert Special Featuring Performances By Common, LL COOL J, Queen Latifah, Questlove, De La Soul, Remy Ma & More; Airing Dec. 10
“A GRAMMY Salute to 50 Years of Hip-Hop” airs Sunday, Dec. 10, at 8:30 – 10:30 p.m. ET/PT on the CBS Television Network and streams live and on demand on Paramount+

Image courtesy of the Recording Academy

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The Recording Academy And CBS Announce “A GRAMMY Salute To 50 Years Of Hip-Hop” Live Concert Special Featuring Performances By Common, LL COOL J, Queen Latifah, Questlove, De La Soul, Remy Ma & More; Airing Dec. 10

The star-studded tribute will take place Wednesday, Nov. 8, at YouTube Theater at Hollywood Park in Inglewood, California. Tickets are on sale now; the live concert special will air on Sunday, Dec. 10, on CBS and Paramount+.

GRAMMYs/Oct 13, 2023 - 01:59 pm

Updated Friday, Oct. 27, and Wednesday, Nov. 8, to include information about newly announced performers.

The Recording Academy, Jesse Collins Entertainment and CBS have announced “A GRAMMY Salute to 50 Years of Hip-Hop,” a once-in-a-lifetime live concert special celebrating the 50th anniversary of hip-hop. Airing Sunday, Dec. 10, at 8:30 – 10:30 p.m. ET/PT on the CBS Television Network and streaming live and on demand on Paramount+, the two-hour tribute special will feature exclusive performances from hip-hop legends and GRAMMY-winning artists including Black Thought, Bun B, Common, De La Soul, Jermaine Dupri, J.J. Fad, Talib Kweli, The Lady Of Rage, LL COOL J, MC Sha-Rock, Monie Love, The Pharcyde, Queen Latifah, Questlove, Rakim, Remy Ma, Uncle Luke, and Yo-Yo. Newly announced performers include rap icons and next-gen hip-hop superstars 2 Chainz, T.I., Gunna, Too $hort, Latto, E-40, Big Daddy Kane, GloRilla, Juvenile, Three 6 Mafia, Cypress Hill, Jeezy, DJ Quik, MC Lyte, Roxanne Shanté, Warren G, YG, Digable Planets, Arrested Development, Spinderella, Black Sheep, and Luniz

Read More: 50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More

The “A GRAMMY Salute To 50 Years Of Hip-Hop” live concert will take place on Wednesday, Nov. 8, at YouTube Theater at Hollywood Park in Inglewood, California. The concert will then air on Sunday, Dec. 10, as a live concert TV special celebrating the profound history and monumental cultural impact that hip-hop has made around the world.

The “A GRAMMY Salute To 50 Years Of Hip-Hop” live concert is open to the public. Tickets are on sale now.

Full concert details are below:

Concert:
Wednesday, Nov. 8, 2023 (tonight)
Doors: 6 p.m. PT
Concert: 7 p.m. PT          

Venue:
YouTube Theater
1011 Stadium Dr.
Inglewood, CA 90305

Full List Of Confirmed Performers:

2 CHAINZ

ARRESTED DEVELOPMENT

BIG DADDY KANE

BLAQBONEZ

BLACK SHEEP

BLACK THOUGHT

BOOSIE BADAZZ

BUN B

COMMON

CYPRESS HILL

D-NICE

DE LA SOUL

DIGABLE PLANETS

DJ DIAMOND KUTS

DJ GREG STREET

DJ QUIK

DJ TRAUMA (HOUSE DJ)

DOUG E. FRESH

E-40

GLORILLA

GUNNA

JERMAINE DUPRI

JEEZY

JJ FAD

KOOL DJ RED ALERT

LATTO

LL COOL J

LUNIZ

MC LYTE

MC SHA-ROCK

MONIE LOVE

PUBLIC ENEMY

QUEEN LATIFAH

QUESTLOVE

RAKIM

REMY MA

RICK ROSS

ROXANNE SHANTE

SPINDERELLA

TALIB KWELI

THE LADY OF RAGE

THE PHARCYDE

THREE 6 MAFIA

T.I.

TOO $HORT

TYGA

UNCLE LUKE

WARREN G

WILL SMITH & DJ JAZZY JEFF

YG

YO-YO

^Names in bold indicate newly added artists.

Purchase tickets here.

Stay tuned to GRAMMY.com for more news and updates about "A GRAMMY Salute to 50 Years of Hip-Hop."

A GRAMMY Salute to 50 Years of Hip-Hop is produced by Jesse Collins Entertainment. Jesse Collins, Shawn Gee, Dionne Harmon, Claudine Joseph, LL COOL J, Fatima Robinson, Jeannae Rouzan-Clay, and Ahmir "Questlove" Thompson for Two One Five Entertainment serve as executive producers and Marcelo Gama as director of the special.

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25 Semifinalists Announced For The 2024 Music Educator Award
Music Educator Award

Photo Courtesy of the Recording Academy and GRAMMY Museum

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25 Semifinalists Announced For The 2024 Music Educator Award

Twenty-five music teachers, from 25 cities across 17 states, have been announced as semifinalists for the 2024 Music Educator Award, presented by the Recording Academy and GRAMMY Museum. One ultimate recipient will be honored during GRAMMY Week 2024.

GRAMMYs/Oct 11, 2023 - 01:59 pm

Twenty-five music teachers have today been announced as semifinalists for the Music Educator Award, an annual award, presented by the Recording Academy and GRAMMY Museum, that supports and celebrates music education and music educators across the U.S. The 25 semifinalists, who hail from 25 cities across 17 states, were selected from a pool of more than 2,000 initial nominations from across all 50 U.S. states. Finalists will be announced in December, and the ultimate recipient of the 2024 Music Educator Award will be recognized during GRAMMY Week 2024, days ahead of the 2024 GRAMMYs.

Nominations for the 2025 Music Educator Award are now open.

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Presented by the Recording Academy and GRAMMY Museum, the Music Educator Award recognizes current educators who have made a significant and lasting contribution to the music education field and demonstrate a commitment to the broader cause of maintaining music education in the schools. The Award is open to current U.S. music teachers. Anyone can nominate a teacher — students, parents, friends, colleagues, community members, school deans, and administrators — while teachers are also able to nominate themselves; nominated teachers are notified and invited to fill out an application.

Each year, the recipient of the Music Educator Award, selected from 10 finalists, receives a $10,000 honorarium and matching grant for their school's music program. The nine additional finalists receive a $1,000 honorarium and matching grants. The remaining 15 semifinalists, among the group announced today, will receive a $500 honorarium with matching school grants.

The Music Educator Award program, including honorariums, is made possible by the generosity and support of the Chuck Lorre Family Foundation. In addition, the American Choral Directors Association, National Association for Music Education, NAMM Foundation, and National Education Association support this program through outreach to their constituencies.

Read More: 5 Organizations And Scholarships Supporting Music Education

The full list of the 2024 Music Educator Award semifinalists is as follows:

Name School City State
Dawn Amthor Wallkill Senior High School Wallkill New York
Jeremy Bartunek Greenbriar School Northbrook Illinois
William Bennett Cane Bay High School Summerville South Carolina
Meg Byrne Pleasant Valley High School Bettendorf Iowa
Ernesta Chicklowski Roosevelt Elementary Tampa Florida
Michael Coelho Ipswich Middle and High School Ipswich Massachusetts
Drew Cowell Belleville East High School Belleville Illinois
Marci DeAmbrose Lincoln Southwest High School Lincoln Nebraska
Antoine  Dolberry P.S. 103x Hector Fontanez  Bronx New York 
Jasmine Fripp KIPP Nashville Collegiate High School Nashville Tennessee
J.D. Frizzell Briarcrest Christian School Eads Tennessee
Amanda Hanzlik E.O. Smith High School Storrs Connecticut
Michael Lapomardo Shrewsbury High School Shrewsbury Massachusetts
Ashleigh McDaniel Spatz Rising Starr Middle School Fayetteville Georgia
Kevin McDonald Wellesley High School Wellesley Massachusetts
Coty Raven Morris Portland State University Portland Oregon
Trevor Nicholas Senn Arts at Nicholas Senn High School Chicago Illinois
Vicki Nichols Grandview Elementary Grandview Texas
Annie Ray Annandale High School  Annandale Virginia
Bethany Robinson Noblesville High School Noblesville Indiana
Danni Schmitt Roland Park Elementary/Middle School Baltimore Maryland
Kevin Schoenbach Oswego High School Oswego Illinois
Matthew Shephard Meridian Early College High School Sanford Michigan
Alice Tsui New Bridges Elementary Brooklyn New York
Tammy Yi Chapman University Orange California

Learn more about the Music Educator Award and apply to the 2025 Music Educator Award program now.

5 Music Teachers Share The Transformative Power Of Music Education

How The Recording Academy & United Airlines Supported HBCU Students Through An Immersive GRAMMY Week Experience: "A Life-Changing Experience"
HBCU students who participated in GRAMMY Week 2023, made possible by United, the Recording Academy and the Black Music Collective

Photos: The Perfect Subject

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How The Recording Academy & United Airlines Supported HBCU Students Through An Immersive GRAMMY Week Experience: "A Life-Changing Experience"

At the 2023 GRAMMYs, the Recording Academy, with support from United Airlines, elevated Black and Brown students attending historically Black colleges and universities (HBCUs) by providing once-in-a-lifetime opportunities for students to learn and grow.

GRAMMYs/Jun 14, 2023 - 05:59 pm

As we continue to honor Black Music Month this June, the Recording Academy is proudly producing uplifting content and inclusive programming across the Diversity, Equity and Inclusion (DEI) space all month long. With support from our partners at United Airlines, the official airline partner of the GRAMMY Awards, the Academy's Black Music Collective is today celebrating Black and Brown students attending historically Black colleges and universities (HBCUs).

Through this partnership, now in its second year, United recently provided air transportation for a select group of HBCU students to attend professional development programming in New York, Washington, D.C., and Atlanta. The immersive events across the nation and have helped propel their burgeoning careers in the music industry.

The Recording Academy, along with its Diversity, Equity and Inclusion team and the Black Music Collective, culminated this past year of programming with a once-in-a-lifetime experience: Made possible by United, 10 HBCU students from across the U.S. were gifted travel to attend the 2023 GRAMMYs, officially known as the 65th GRAMMY Awards, and the coinciding, week-long GRAMMY Week celebration in Los Angeles.

While in Los Angeles, these students assisted with the production of the 2nd annual Recording Academy Honors Presented By The Black Music Collective event during GRAMMY Week. They also attended the event as guests, representing their HBCUs while walking the beloved Black carpet.

To expand their learning, the students also experienced a private tour of the GRAMMY Museum, watched an industry panel featuring six-time GRAMMY-nominated singer/songwriter The-Dream, and attended the first-ever GRAMMY House event.

Below, watch the students experience the immersive GRAMMY Week 2023 program in full and hear directly from them about their HBCU education, career aspirations, and the lessons they learned from this remarkable, unique initiative.

Through this immersive experience, the students had numerous opportunities to build their network with music industry professionals and develop essential skills that bolstered their rising careers within the industry.

"Being a part of the Recording Academy, I not only know more about the industry, but have gained extended family in the process," Jasmine Gordon, a sophomore at Spelman College, said of her experience during GRAMMY Week.

"The experience has just been surreal. Being in this environment at such a young age is a life-changing experience," Jayden Potts, a freshman at Jackson State University, added.

The Recording Academy sends a heartfelt thank-you to United Airlines for their partnership and help in providing opportunities for the next generation of Black leaders and changemakers in the music industry.

Learn more about the Black Music Collective and the Recording Academy's Diversity, Equity & Inclusion initiatives.

With reporting from DeMarco White, Client Services Manager, Partnerships & Business Development at the Recording Academy.

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