Last night, on April 25, some of the biggest names in Latin music gathered in Las Vegas for the 2019 Billboard Latin Music Awards. Rising reggaeton star Ozuna made his mark with the most-ever wins in the show's history, taking home 11 awards, including Artist of the Year and Hot Latin Artist of the Year, Male.

More: Ozuna To Headline Madrid's 2019 YOLO Fest

Latin GRAMMY winner Nicky Jam and Latin GRAMMY/GRAMMY nominee Bad Bunny followed fellow Puerto Rican Ozuna with five and four wins, respectively. The trio collabed in 2018 on the popular "Te Boté (Remix)," which brought them on Nio García, Darell and Casper Mágico's track. The song earned the crew three wins, including Hot Latin Song of the Year

The evening was filled with killer outfits and upbeat performances. The night's big winner had some surprises during his two song medley, bringing out Latin GRAMMY-winning reggaeton heavy-hitters J Balvin and Daddy Yankee, along with fellow rising star Anuel AA to drop a few bars during "Baila Baila Baila." The trio are the featured artists on the brand-new remix of the song, along with Latin GRAMMY winner Farruko.

Balvin, along with fellow Latin GRAMMY winner Rosalía and El Guincho (who co-produced Rosalía's epic El Mal Querer with her) also took the stage to perform their 2019 classic-reggaeton-inspired collab, "Con Altura." Seeing as Balvin has been dropping the hot tracks like no one's business lately, he followed with "Contra La Pared, joined on stage by collaborator and GRAMMY winner Sean Paul.

Related: Ozuna, J Balvin & More Pay Tribute To Daddy Yankee At Premio Lo Nuestro

Other performers included Latin GRAMMY/GRAMMY winner Marc Anthony, Latin GRAMMY winner Luis Fonsi, as well as Romeo Santos with his newly reunited hit bachata group Aventura.

The Many Faces Of "La Llorona"

Flamenco is undergoing a sweeping transformation. Propelled not by a single artist, but by a wave of creative talents, a new generation of artists are injecting fresh life into this storied genre. 

Six years after Rosalía's 2018 release, El Mal Querer, catalyzed a wider renaissance in the flamenco world with an approach inspired by the legendary Romani flamenco singer Camarón de la Isla a new wave of artists are rushing in to redefine the landmark Latin sound.  

A new generation of Spanish musicians draw deep inspiration from flamenco's rich traditions while redefining its contemporary form. Rooted in the flamenco traditions cherished by their ancestors, today's artists are innovating this heritage with a new set of sensibilities. Flamenco itself, with its diverse array of styles or palos, offers a unique medium of expression, characterized by distinctive rhythmic patterns, melody and emotional intensity. 

Discover the vibrant future of flamenco through the innovative works of trailblazers like La Plazuela, Queralt Lahoz, Mëstiza, C. Tangana, Maka, and María José Llergo. From Maka's trap-fueled infusions of reggaeton to Lahoz's innovations on traditional guitar-playing techniques, each of these artists, with their unique contemporary take on traditional styles, is reimagining flamenco and captivating audiences around the world. 

La Plazuela

La Plazuela duo Manuel Hidalgo and Luis Abril are both from Albaicín in the Andalusian city of Granada. It's a district infused with rich cultural history, where steep, winding streets are bursting with art and the sounds of flamenco. 

La Plazuela soaks the rhythms of flamenco in a distinctively sunny sound, forgoing the woeful connotations of the genre to explore new, optimistic possibilities. On their new song "Alegrías De La Ragua" the pair teamed up with flamenco singer David de Jacoba and electro producer Texture. The track is an ode to the sugar cane fields of Andalusia, highlighting the region’s agricultural importance and intrinsic relationship with the land — distinctly Granada both in sound and story.

Queralt Lahoz

Born in Barcelona to an Anducian family, Queralt Lahoz was raised on the sounds of flamenco at home where her Granada-born grandmother immersed her in the musical traditions of southern Spain. 

While her soulful, urban style deeply resonates with flamenco, Lahoz has stressed that she is not a purist of the genre and enjoys experimenting with different styles. Stripped back, brutally honest and direct, tracks like "De La Cueva a Los Olivos" is a multifaceted track that opens with rasgueado (percussive guitar technique integral to flamenco) that evolves into a brassy, jazzy chorus, and even includes a rap verse. She cites late flamenco great La Niña de los Peines alongside Wu-Tang Clan among her influences — a testament to her love of musical diversity. 

Mëstiza

Mëstiza envisioned flamenco for the nightclub: The DJ duo Pitty Bernad and Belah were already hot names in the Spanish club scene before they combined forces.  

Pitty hails from the southern region Castilla-La Mancha, and Belah from neighboring Andalucia. The two met in the Madrid DJ scene and shared a love for electronic music steeped in folkloric tradition. They are behind legendary Spanish club night Sacro, an immersive audiovisual experience rooted in ritualistic Spanish folklore. The duo has plans to bring their unique Sacro sound across the globe soon with to-be-announced performances planned for Europe, Asia, and the United States. 

C. Tangana

C. Tangana (full name Antón Álvarez) co-wrote eight songs on former flame Rosalía's El Mal Querer and demonstrates his dexterity and vision in the sounds of flamenco on his 2020 release, El Madrileño. The album explores regional sounds from across Spain and Latin America, employing the finest artists from these genres as collaborators. 

The album's first single, "Tú Me Dejaste De Querer" features flamenco stars Niño de Elche and La Húngara singing in the chorus between Álvarez’s rapped verses. Alvaréz’s tour of the album was based on a typical Spanish sobremesa (post-dinner conversation), with bottles of wine placed on a long table set with tapas, elbow-to-elbow with fellow musicians who clap palmas flamencas, play guitar, and provide backing vocals. El Madrileño earned three Latin GRAMMYs in 2021 and The Tiny Desk performance of the album is among the series’ most-watched concerts. 

Maka

Granada-born Maka has been a pioneer in viewing flamenco through an urban lens. A versatile artist, he is both a skilled rapper and prolific singer/songwriter. In his 2014 release, Pna, Maka combined flamenco singing (canté) over hip-hop beats ("La Dirty Flamenca") and reversed the formula to rap over flamenco rhythms ("Vividor").  

Maka returned to flex his mastery in flamenco in his 2021 album, Detrás de Esta Pinta Hay un Flamenco, which pays homage to the melodic pop-flamenco bands of the 1980s and 1990s with a throwback feel. His latest 2024 single "Amor Ciego'' combines a reggaeton beat with flamenco vocal embellishments, calling back to many of his early reggaeton and trap-fueled releases. 

María José Llergo 

María José Llergo released her debut album Ultrabelleza last October to critical acclaim, sparking an upcoming U.S. tour. As a trained flamenco vocalist, she graduated from the prestigious Escuela Superior de Música de Cataluña (Rosalía is a fellow alum.)

Llergo grew up in the small town of Pozoblanco, on the outskirts of the Andalusian city, Cordoba. Her grandfather, a vegetable farmer, taught Llergo flamenco from a young age, singing with her as he worked the land. 

Llergo’s music combines flamenco with the sounds of nature, reimagined synthetically through electronic experimentation that results in lush, immersive soundscapes. "I turn like the moon in the sky... If I stop moving, I’ll die", she sings in Spanish on the track "Rueda, Rueda," contemplating the rhythm of life. Her lyrics are deeply poetic and metaphorical, tying place to emotion, and nature to feeling. 

María José Llergo On Her Debut Album 'Ultrabelleza,' Her Upcoming US Tour & Flamenco As A Cultural Bridge

"Oh no, I’m going to start crying again," says La Santa Cecilia singer La Marisoul during a touching scene in Alma Bohemia, the documentary directed by Carlos Pérez honoring the Los Angeles band’s 15 year anniversary. 

As it turns out, there are many reasons to be emotional about this film — and the very existence of La Santa Cecilia in the contemporary Latin music landscape. Fittingly, Alma Bohemia was received enthusiastically by the capacity audience during an exclusive screening on April 3 at the GRAMMY Museum’s Clive Davis Theater in Los Angeles. 

Formed by La Marisoul (real name is Marisol Hernández), bassist Alex Bendaña, accordionist and requinto player José "Pepe" Carlos and percussionist Miguel "Oso" Ramírez, La Santa Cecilia was for years one of the best kept secrets in the Los Angeles music scene.  As close friends and musicians, they won over audiences with an organic, down-to-earth sound and a lovely songbook that draws from traditional formats such as bolero, ranchera and nueva canción.

Alma Bohemia follows the making of La Santa’s 2023 album, Cuatro Copas Bohemia en la Finca Altozano. A celebration of the band’s longevity, the session also functions as a subtle, yet powerful musical experiment. It was recorded at the Finca Altozano in Baja California, where the band members stayed as guests of celebrated chef Javier Plascencia — a longtime fan.

Argentine producer Sebastián Krys — the band’s longtime collaborator — calls this his Alan Lomax experiment. The album was recorded live on tape with a variety of strategically placed microphones capturing hints of ambient sonics — a sweet afternoon breeze, the clinking of glasses, the musicians’ banter, the soft sounds that accompany stillness. 

From the very beginning, the making of Cuatro Copas mirrors the band’s bohemian cosmovision: A communal approach where the quartet — together with carefully selected guest stars — get together to share the magic of creation, the unity of like-minded souls, homemade food, and more than a couple of drinks. In effect, the bottles of mezcal and never ending rounds of toasting quickly become a running joke throughout the documentary.

La Marisoul’s fragile lament is enveloped in spiraling lines of mournful electric guitars with soulful understatement on the track "Almohada." Guest artists liven things up, with Oaxacan sister duo Dueto Dos Rosas adding urgency to "Pescadores de Ensenada," while son jarocho master Patricio Hidalgo ventures into a lilting (yet hopeful) "Yo Vengo A Ofrecer Mi Corazón," the ‘90s Argentine rock anthem by Fito Páez.

Visibly delighted to be part of the bohemia, 60-year-old ranchera diva Aida Cuevas steals the show with her rousing rendition of "Cuatro Copas," the José Alfredo Jiménez classic. "Viva México!" she exclaims as the entire group sits around a bonfire at night, forging the past and future of Mexican American music into one.

Read more: La Santa Cecilia Perform "Someday, Someday New"

Following the screening, the band sat down for a Q&A session hosted by journalist Betto Arcos. Sitting on the first row, a visibly moved young woman from El Salvador thanked the band for helping her to cope with the complex web of feelings entailed in migrating from Latin America. La Santa’s songs, she said, reminded her of the loving abuelita who stayed behind.

"We love the old boleros and rancheras," said La Marisoul. "We became musicians by playing many of those songs in small clubs and quinceañeras. It’s a repertoire that we love, and I don’t think that will ever change."

Carlos touched on his experience being a member of Santa Cecilia for about seven years before he was able to secure legal status in the U.S. When the band started to get concert bookings in Texas, they would take long detours on their drives to avoid the possibility of being stopped by the authorities. Carlos thanked his wife Ana for the emotional support she provided during those difficult years.

Ramírez took the opportunity to acknowledge producer Krys for being an early champion of the band. "He had a vision, and he made us better," he said, flashing forward to a recent edition of the Vive Latino festival. "There were about 12,000 people to see us," he said. "And they were singing along to our tunes."

"The band is just an excuse to hang out with your friends," added La Marisoul just before La Santa performed two live songs. Her voice sounded luminous and defiant in the theater’s intimate space, always the protagonist in the group’s delicately layered arrangements.

"The first time I got to see the finished documentary, I felt proud of all the work we’ve done together," said producer Krys from his Los Angeles studio the day after the screening. "On the other hand, there’s a lot of work ahead of us. I believe La Santa Cecilia deserves wider exposure. They should be up there among the greatest artists in Latin music."

Martha Reeves Takes L.A.: The "Queen Of Motown" Shares Memories Of Smokey Robinson, Her Solo Career & Finally Receiving A Hollywood Star

When Shakira’s "Bzrp Music Sessions, Vol. 53" was released in January of 2023; its success seemed like a freak incident, explainable as a perfect but isolated storm. 

Their virulently catchy track — which happens to spill scalding tea on her breakup with retired Spanish soccer player Gerard Piqué —  set streaming records and took home a Latin GRAMMY for Song Of The Year. Today, the song's success looks more like the first crashing wave of a massive comeback for Shakira. 

The three-time GRAMMY winner followed her Bzrp Session with another hit single, "TQG," collaborating with Karol G. That song went to No. 1 on the Billboard Global 200, and the duo cleaned up at the Latin GRAMMYs. 

In hindsight, all of this was a mere preamble to the announcement of Shakira's Las Mujeres Ya No Lloran (Women Don't Cry Anymore), due March 22. The album will be her first in seven years, but the sound is very much of the moment, leaning into a high-gloss urban Latin pop sound that delves in reggaeton, bachata and corrido. 

The album is no comeback. With a star as big as Shakira — one who performed at the Super Bowl in 2020 and had her own exhibit at the GRAMMY Museum — it's hard to make the case that she ever left the public eye. Yet the Colombian superstar has put out only a trickle of singles since 2017, when she released her GRAMMY-winning album El Dorado. Prior to the BZRP session, her last major hits were in 2016 with "La Bicicleta," a collaboration with Carlos Vives, and "Chantaje," featuring Maluma, which went to No. 1 on the Billboard Hot Latin Songs. 

It’s impossible to talk about this period of retreat, or her new album, without talking about the personal upheavals Shakira has gone through in recent years. In June of 2022, Shakira and Gerard Piqué, with whom she has two sons, publicly announced the end of their 11 year relationship. Starting with 2022’s "Monotonía," featuring Ozuna, nearly every song she has released  since then deals directly with the split and the emotional turmoil she has felt because of it. 

The singer and songwriter herself is not shying away from the fact that her music has been a therapeutic outlet. "I feel like in this moment of my life, which is probably one of the most difficult, darkest hours of my life, music has brought light," she told Elle in 2022. 

Case in point: her Bizarrap session. "Someone should have taken my photo the day I worked on the 'Bizarrap Session 53,' a before and after. Because I went into the studio one way and left in a completely different way," Shakira told Mexican television channel Televisa. "He gave me this space, this opportunity to let it out and it really was a huge release, necessary for my own healing, for my own recovery process."

That feeling of catharsis continued in her work on Las Mujeres. "Making this body of work has been an alchemical process. While writing each song I was rebuilding myself. While singing them, my tears transformed into diamonds, and my vulnerability into strength," the artist said in a statement on Instagram.

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Shakira is styling the album as a testament to resilience in the face of adversity, tapping into an understanding that her experiences have a broad resonance. While accepting Billboard’s 2023 Woman Of The Year award, Shakira discussed her "year of seismic change."

"I've felt more than ever — and very personally — what it is to be a woman," she said. "It's been a year where I've realized we women are stronger than we think, braver than we believed, more independent than we were taught to be." 

Indeed, with strength and bravery, Shakira proceeded to channel her individual hurt into a message of universal empowerment. Ahead of her album release, she’s even more explicit about the details of her separation and the impact the relationship had on her career. "For a long time I put my career on hold, to be next to Gerard, so he could play football. There was a lot of sacrifice for love," recently told The Sunday Times.

As she told Billboard for her 2023 cover story, settling down in Barcelona with Piqué and their two children, far from music industry centers, made it difficult for her to work. "It was complicated logistically to get a collaborator there. I had to wait for agendas to coincide or for someone to deign to come," she explained. 

Shakira has since relocated to Miami, a location that played a major role in making her new album possible.

One of the hallmarks of a true pop star is the ability to evolve with the culture without losing their identity. Over decades, and with each release, Shakira has broken a barrier or risen above an obstacle to succeed beyond expectations – whether it’s leading the first Spanish-language broadcast on MTV with her 2000 "Unplugged" concert, or learning English to write her own crossover pop debut. Each move has felt authentic.

It is not an easy task, but Shakira accomplishes this alchemy beautifully every few album cycles, starting with her debut as an alt-leaning, brunette singer/songwriter in the mid '90s. At the turn of the millennium, she made the jump to international fame with a cascade of golden curls and Laundry Service, the English-language album that capitalized on the first wave of crossover Latin pop. She closed out the decade in a whirl of high-gloss dance pop with the Pharell produced She Wolf. Along the way, there was one platinum selling album after another and the No. 1 hit "Hips Don’t Lie," among several Top 10 singles, setting the stage for her to blaze through much of the 2010s. 

Shakira is well-aware of how hard she has had to work even after crossover success. 

In 2019, she told Billboard, "This whole new world had opened up to me, and with it came so many great opportunities, but I continued to pursue impossible goals such as making a song like 'Hips Don’t Lie,' for example—that had a Colombian cumbia and a mention of Barranquilla in the middle of it—play on American radio. I remember I said to [then Sony Music Chairman] Donny Ienner, ‘You have to trust me on this one. This is going to happen, this song is going to blow up.’" 

With El Dorado, she caught the second wave of Latin pop crossover, the one tipped off by Luis Fonsi’s now-infamous 2017 earworm "Despacito." El Dorado, is one of Shakira’s more Latin leaning albums in the long history of her bicultural and bilingual music career. The songs are sung largely in Spanish and her choice of features on the album are almost entirely Latin pop and reggaeton artists: Maluma, Nicky Jam, Prince Royce and Carlos Vives. The album's May 2017 release coincided with a rising global interest in reggaeton.

Shakira wasn’t following a trend; she was just in touch with the moment as usual. She released "Chantaje" months before "Despacito," and "Bicicleta," her song with Carlos Vives, which combines elements of reggaeton and vallenato, came out in 2016. 

With the continued mainstream global success of Latin artists, Shakira may no longer see a need to release an English-language album for every album in her mother tongue. Las Mujeres Ya No Lloran breaks with tradition in that it is her second Spanish-language album in a row. It's also loaded with features from the world of Latin music, including Ozuna, Rauw Alejandro, Manuel Turizo, and Karol G. The moment could not be better for an album that explores forward looking pop reggaeton, assisted by some of the brightest young stars in the genre.

If the past is any indicator, this era is going to be another step up for the artist. Beyond the album release, Shakira is teasing another tour. As she told Billboard, "I think this will be the tour of my life. I’m very excited. Just think, I had my foot on the brakes. Now I’m pressing on the accelerator­ — hard."

Every Year Is The Year Of Shakira: 10 Songs That Prove She's Always Been A Superstar

For Karol G, 2023 was a watershed year. Her fourth album, Mañana Será Bonito, peaked at No. 1 on the Billboard Hot 200 and took home the golden gramophone for Album Of The Year at the Latin GRAMMYs. Her many milestones also included a Rolling Stone cover, and signing with Interscope. At the 2024 GRAMMYs, Mañana Será Bonito is nominated for Best Música Urbana Album. 

The Colombian singer and songwriter was suddenly everywhere in 2023, but this moment is the culmination of a long, steady rise. Karol G has been on the scene for some time, and changing it for the better just by being who she is: an extremely talented woman making waves in a genre still dominated by men.  

Karol G has been a pivotal figure in the world of urbano since 2017, when she collaborated with Bad Bunny on the Latin trap single "Ahora Me Llama." It was a transformative moment for both artists, whose careers took off precipitously after its release. The track led Ms. G’s aptly titled debut album, Unstoppable, which went multi-platinum and peaked at No. 2 on both the U.S. Top Latin Albums and U.S. Latin Rhythm Albums charts. At the 2018 Latin GRAMMYs, Karol was awarded Best New Artist. 

Although she came out of the gate in an unstoppable fashion, Karol G's chart-topping debut was the result of years of touring and recording. The artist born Carolina Giraldo Navarro was no overnight success.

She started singing as a teenager growing up in Medellín and, after signing to Colombia's Flamingo Records, chose the name Karol G and began releasing music. Early on, she flew to Miami for a meeting with Universal Records, but they chose not to sign her on the basis that a woman would not be successful making reggaeton — a severe miscalculation, that belies female pioneers and a blossoming roster of contemporary acts. 

Thankfully, she ignored them. A year after "Ahora Me Llama" and Unstoppable, Karol G won her first Latin GRAMMY. 

The star’s determination makes her a role model, but Karol G's career has also been defined by an inspiring integrity around her principles and artistic vision. By now, it is a well-known anecdote that she turned down the song "Sin Pijama" because it references marijuana use. Karol does not smoke, so the lyrics would not have been authentic to her as a person, or as an artist. 

This authenticity has doubtless been key to Karol G's success. Rather than try to fit an established mold, she brings a uniquely sunny swagger and sporty style to reggaeton. She projects a powerful and feminine energy, and her music often expresses a healthy sense of sexual independence and self-empowerment. This is an intentional part of her message, especially to her female fans.

"They teach us it’s wrong to celebrate ourselves for something we have," she told Rolling Stone of her musical messaging. "And it’s not. We have to be the first ones to give ourselves credit."

Like early collaborator Bad Bunny, Karol G is able to reach a global audience without having to change the language she sings in, her genre of choice, or her messages. Case in point: One of her 2023 accomplishments was becoming the first Latina to headline a global stadium tour, and the highest-grossing Latin touring artist of the year.

She also became the first Latina to headline Lollapalooza and, in between record-breaking tour dates, saw her song "WATATI" featured on Barbie The Album. (The soundtrack is nominated for Best Compilation Soundtrack For Visual Media at the 66th GRAMMY Awards.)

In November, she closed out her big year with a sweep of the Latin GRAMMYs: Mañana Será Bonito received the award for Best Música Urbana Album and Album Of The Year; her Shakira collab "TQG" took home the golden gramophone for Best Urban Fusion/Performance. When she accepted her award for Best Música Urbana Album, Karol exclaimed, "How cool is it for a woman to win this?" 

Karol G’s wins made up a large part of an awards ceremony where women won big:  Shakira won Song Of The Year for her collaboration with Bizzarap, while Natalia Lafourcade won Record Of The Year and Joaquina took home Best New Artist. This was the first year that women won in all the general categories — something that suggests progress for the Latin music industry. The last time a woman won the Latin GRAMMY for Best Música Urbana Album was in 2013, when Spanish rapper Mala Rodríguez took home the award for Bruja. 

Watching the Latin GRAMMYs this year, it was easy to forget that women still have a long way to go to achieve parity with their male counterparts in the music industry. If you lost sight of that, the year-end Latin charts would bring you back to reality: Of the top 50 tracks on the Hot Latin Songs chart, 11 primarily featured women, but six of those tracks belonged to Karol G. Karol’s presence matters and she knows it. 

Karol G brings a powerful feminine energy to reggaeton and Latin trap, but also an unapologetic feminism. While this is explicit in her music, it's also clear in the creative partnerships she makes. She’s had many high profile collaborations with male artists, but just as many with a diverse roster of female artists from reggaeton OG Ivy Queen ("Leyendas") to Latin fusion pop singer Kali Uchis ("Me Tengo Que Ir," "Labios Mordidos"). In an arena so dominated by male artists, each collaboration with another woman is meaningful, but her collaborations with rising artists, such as Young Miko — who appears on the song "Dispo" from Karol’s Bichota Season — truly make a difference. 

Artists like Karol G increase the range of possibilities for artists in their wake, and for anyone in the music industry who flouts narrow expectations. Karol G knows that her victories have larger implications, and this eye toward the future has helped her reach unprecedented heights. "I understand how hard it is [for women to break through] because of how hard it was for me,"she recently told Billboard.

It wasn't easy for Karol G to get where she is today, but she has been opening doors for others — women, artists in reggaeton, artists in urbano and others —  every step of the way. From here on, the title of her album is ringing more and more prescient, and that’s mas bonito.  

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