searchsearch
Nipsey Hussle 2020 GRAMMY Tribute To Feature John Legend, Kirk Franklin, DJ Khaled, Meek Mill & More

NIpsey Hussle

news

Nipsey Hussle 2020 GRAMMY Tribute To Feature John Legend, Kirk Franklin, DJ Khaled, Meek Mill & More

Live from STAPLES Center, and hosted by Alicia Keys, the 62nd Annual GRAMMY Awards will be broadcast live on CBS, Sunday, Jan. 26

GRAMMYs/Jan 21, 2020 - 07:30 pm

The Recording Academy has announced an all-star tribute to the late, GRAMMY-nominated Nipsey Hussle to take place on the 62nd GRAMMY Awards.

Set to pay posthumous honor to the current three-time GRAMMY nominee are Kirk Franklin, DJ Khaled, John Legend, Meek Mill, Roddy Ricch and YG.

"An activist, entrepreneur and rapper, Nipsey Hussle had a lasting impact on not just his community, but also the culture at large," said Ken Ehrlich, GRAMMY Awards executive producer. "There is no denying the influence he had and his legacy will be felt for generations to come. We are honored to bring together this amazing group of artists to celebrate Nipsey's life and pay tribute to his many contributions to music. It's sure to be a memorable performance."

Live from STAPLES Center, and hosted by Alicia Keys, the 62nd Annual GRAMMY Awards will be broadcast live on CBS, Sunday, Jan. 26, 2020, at 8:00 p.m. ET/5:00 p.m. PT. The artists announced today join previously announced performers Aerosmith; Camila Cabello; Billie Eilish; Ariana Grande; H.E.R.; Jonas Brothers; Lizzo; Demi Lovato; Rosalía; Run-D.M.C; Blake Shelton; Gwen Stefani; Tyler, The Creator and Charlie Wilson.

Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

news

Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

Director Allen Hughes' four-part documentary takes home Best Music Film honors for its portrayal of the unlikely partnership that changed the music business

GRAMMYs/Jan 29, 2018 - 02:09 am

The team behind The Defiant Ones celebrated a big win for Best Music Film at the 60th GRAMMY Awards. The crew awarded include director Allen Hughes and producers Sarah Anthony, Fritzi Horstman, Broderick Johnson, Gene Kirkwood, Andrew Kosove, Laura Lancaster, Michael Lombardo, Jerry Longarzo, Doug Pray & Steven Williams.

In a year rife with quality music documentaries and series, the bar has been set high for this dynamic category. The Defiant Ones is a four-part HBO documentary telling the story of an unlikely duo taking the music business by storm seems better suited for fantastical pages of a comic book, but for engineer-turned-mogul Jimmy Iovine and super-producer Dr. Dre, it's all truth.The Defiant Ones recounts their histories, their tribulations and their wild success. These include first-hand accounts from those who were there in Iovine's early days, such as Bruce Springsteen and U2's Bono, as well as those on board when Dre and Iovine joined forces, such as Snoop Dogg and Eminem.

The competition was stiff as the category was filled with compelling films such as One More Time With Feeling, Two Trains Runnin', Soundbreaking, and Long Strange Trip. 

Attention Music Fans: Take The GRAMMY Challenge NOW On KIK And Facebook Messenger

Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Photos: WireImage.com

photo_gallery

Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Also see James Fauntleroy, Reba McIntire, Latroit, and more after they stepped off the GRAMMY stage

GRAMMYs/Jan 29, 2018 - 05:39 am

What do artists do the moment they walk off the GRAMMY stage from presenting, accepting an award or performing? Now, you can find out.

Take a peak at Album Of The Year GRAMMY winner Bruno Mars, 60th GRAMMY Awards Host James Cordon, Cardi B minutes before her electrifying performance of "Finesse," and more!

Also see Best Pop Duo/Group Performance GRAMMY winners Portugal. The Man posing with their first career GRAMMY Award, Best Roots Gospel Album GRAMMY winner Reba McIntire right after she walked offstage, Best R&B Song GRAMMY winner James Fauntleroy, Best Remixed Recording GRAMMY winner Latroit, and many more, with these photos from backstage during the 60th GRAMMY Awards.

Getting The Latest Music News Just Got Easier. Introducing: GRAMMY Bot. Find it On KIK and Facebook Messenger 

Bruno Mars Wins Song Of The Year | 2018 GRAMMYs

news

Bruno Mars Wins Song Of The Year | 2018 GRAMMYs

The Hawaiian native takes home Song Of The Year for "That's What I Like" at the 60th GRAMMY Awards

GRAMMYs/Jan 29, 2018 - 08:11 am

Feeling the 24K Magic, Bruno Mars' successful progress through the categories he's been nominated in at the 60th GRAMMY Awards picked up another one at Song Of The Year for "That's What I Like."


Christopher Brody Brown and Philip Lawrence co-write with Mars under the name Shampoo Press & Curl. The other winning songwriters for Mars' hit tonight in this category are James Fauntleroy and production team "The Sterotypes" — Ray Charles McCullough II, Jeremy Reeves, Ray Romulus and  Jonathan Yip.

For additional "Finesse" on stage at the 60th GRAMMY Awards, Mars was joined by Cardi B for a reprise of their 148-million-views hit remix.

The Album Of The Year GRAMMY Award wrapped up the night and wrapped up Bruno Mars' complete rampage through his six nominated categories — now six wins.

Attention Music Fans: Take The GRAMMY Challenge NOW On KIK And Facebook Messenger

Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation
Nipsey Hussle performing at the Power 106 Powerhouse festival in California in 2018.

Photo: Scott Dudelson/Getty Images

feature

Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

On June 18, Nipsey Hussle's The Marathon Collective opened in his hometown of Los Angeles. GRAMMY.com looks back on the late rapper's multifaceted career that continues years after his untimely 2019 passing.

GRAMMYs/Jun 24, 2022 - 03:51 pm

Nipsey Hussle was an embodiment of his stage name. Born Ermias Joesph Asghedom, the rapper's hustle led to his rise through the music business ranks, from artist to mogul. His remarkable transformation — from selling mixtapes out of the trunk of his car to owning and operating multiple storefronts on Crenshaw and Slauson in Los Angeles' South Central neighborhood — was cut short after his untimely death on March 31, 2019.

Though Hussle is gone now, his legacy endures in both his neighborhood and within the rap community. In L.A., Hussle intentionally planted businesses to provide the impoverished area with an opportunity to grow economically. His ambition to succeed has greatly impacted the upcoming generation of rappers, like Roddy Ricch, whose Nipsey collaboration "Racks In The Middle" won the GRAMMY for Best Rap Performance in 2020. 

Despite his absence, the rapper's business deals continue to prosper at the hands of his family and team who are dedicated to his vision and legacy. On May 17, his estate hosted a special screening of The Marathon (Cultivation), a documentary on the late rapper's life and journey through the cannabis industry. 

Hussle first started growing and selling marijuana to fund his recording career, which led to running into troubles with the law. Once it became legal in California, he and his brother, Samiel Asgehdom — Hussle's main business partner — wanted to get ahead of the fast-growing industry; the two developed their cannabis strain Marathon OG with The Cure Company.

On June 18, another milestone was added to Hussle's legacy: the grand opening of The Marathon Collective, a THC and CBD retail store in Canoga Park, Los Angeles. This was a huge victory given that Nipsey, his brother Samiel Asgehdom, Adam Andebrhan, and the late Stephen Donelson had been attempting to get their cannabis license since 2017.

Nipsey Hussle Marathon Collective Store photo

Photo: Edgar Medina & Hugo Aguilar

"Through the ups and downs, whatever we were doing, the key was not about money but trying to make our business work,'' Asghedom told GRAMMY.com at the store opening. "So, whether [the Marathon Collective] becomes a billion-dollar or a thousand-dollar company, what Nipsey thrived on, and what we also do, is to ensure that everyone has a job and a legitimate opportunity."

Hussle's father, Dawit Asghedom, joined Samiel in helping to uphold the late rapper's ambitions and also attended the grand opening. "I hope this is an example to our community that when you start, there will be bumps in the road," Dawit told GRAMMY.com, "but if you continue, you'll achieve in any pursuits you have in your life."

The Marathon Collective is the second brick and mortar store of Hussle's. In 2017, he opened the Marathon Clothing store (co-owned by Samiel and his friend Stephen Donelson), which was an innovative "smart store" where customers used an app to gain access to exclusive content while making purchases. The building now serves as a memorial site for Nipsey, as he was fatally shot outside of the store in 2019. According to Samiel, the retail store has a new location on Melrose that the team is renovating, and it is expected to open in the next six or seven months. 

Long before he pivoted to a successful businessman, Hussle's knack for entrepreneurial ventures began with his career as a rapper. He got his first shot at a musical career in 2008 when he signed with Epic Records. However, after Epic experienced financial difficulties in 2010, Nipsey chose not to renew his contract and left the label — but instead of being discouraged, Hussle seized the opportunity to build his name and brand his way. He established his own label, All Money In, in 2010, rather than looking for one to help him launch his career. Soon after, he released his mixtape The Marathon.

The Marathon is a mantra that essentially became Hussle's brand, and serves as a metaphor for the journey of life. A marathon takes time; ultimately, it's about striding with patience and perseverance. Hussle never glamorized entrepreneurship; he always depicted it truthfully in his music: "I'll say it's worth it, I won't say it's fair," he raps on the title track of his 2018 album Victory Lap. "Find your purpose, or you're wasting air."

While Victory Lap proved to be a commercial win — it peaked at No. 2 on the all-genre Billboard 200 albums chart and earned a GRAMMY nomination for Best Rap Album in 2019 —  Hussle prioritized ownership and authenticity as opposed to focusing on mainstream success. He used music to explain who he was and how he grew up, meanwhile maintaining control over his masters. 

"There were many opportunities for Nipsey's career to take off commercially and be more mainstream, but he followed a mantra that we still practice daily, brand before business,'' Jorge Peniche, longtime friend and business partner of Nipsey Hussle, told GRAMMY.com. "He wanted success on his terms — not only for himself, but for people who were with him from the beginning." 

Hussle proved that a loyal, core following was valuable through his Proud 2 Pay campaign — a marketing strategy for his mixtape, Crenshaw. Hussle sold 1,000 physical copies of his highly anticipated mixtape for $100. He believed that because he had such a strong connection with his fans and community, people would be proud to pay for this body of work, and he was right. 

Read More: Remembering Nipsey Hussle On The Anniversary Of His Death: "I Just Wanted To Be Really Intentional"

The marketing strategy went viral, and with only three days of promotion, the albums sold out in 24 hours. Hussle's hustle went viral in the hip-hop community and gained notice from billionaire rap mogul JAY-Z, who bought a hundred copies.

"The whole thing is, we're going to make all these young n<em></em> say f<em></em><em> these labels, "said Hussle in a statement he released via YouTube. "Once the culture changes with these artists' expectations, what will the labels do? They're going to do one of two things — give n</em>* better deals, or they will crumble and turn into Blockbuster."

Hussle had previously introduced himself to the West Coast rap scene  with mixtapes like 2005's Slauson Boy and Bullets Ain't Got No Name (which became a trilogy of mixtapes, released from 2008-2009), but this campaign delivered a message. He was not only focused on producing hits, but also on building an empire.  Nipsey found a balance–– investing himself into music while also seeing the value in branching out into other endeavors.  

As his notoriety grew, he envisioned releasing his first studio album  with a bigger promotional push. This led to him signing a strategic partnership with Atlantic Records in 2017. (Although specific terms were not disclosed, it was revealed that it was a multi-album deal.) Hussle received major backing for Victory Lap, while maintaining complete control of his All Money In record label and its roster of artists — a rare deal for artists at the time.

But he didn't stop there. Hussle shared his success with his community again by partnering with entrepreneur David Gross to open Vector90, a professional co-working space in Crenshaw, in February 2018. The space aims to "anchor cultural and intellectual hubs for entrepreneurs and creatives."

Nipsey had 14 different businesses in total, spanning industries from restaurant to beauty. His work with inner-city youth was among his most notable efforts;  one of his final initiatives was building what is now the Neighborhood Nip Foundation, an organization dedicated to providing opportunities for young creatives in music. 

Months before his death, Hussle joined an investment group that planned to use a tax break provided by a recent federal law to rebuild his neighborhood and other forgotten low-income areas. He realized the gentrification that was taking over Los Angeles neglected South Central, and saw it as an opportunity to expand it himself. Hussle saw the beauty in his community and knew South Central also deserved to grow, but the hands that planted the seed would be from other musicians and politicians from L.A., not developers. 

What was important to Nipsey was evident throughout his life — especially in the final years, which he spent investing in and improving his community. Even though his life was cut short, he accomplished what many people strive for: a legacy that will live on after we are gone.  

Charting Drake's Unforgettable Path To 'Honestly, Nevermind'