meta-scriptDrill Music Is On The Rise Around The World. Can Latin Drill Take Over Next? | GRAMMY.com
Graphic featuring photos of (L-R) Nexiio, Davinci, Hotllywood, DJ Chirrix, Catore, Chucky73
L-R: Nexiio, Davinci, Hotllywood, DJ Chirrix, Catore, Chucky73

Source Photos Courtesy of UFF Records, NarxFilms, and LatinDrill.com

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Drill Music Is On The Rise Around The World. Can Latin Drill Take Over Next?

Latin drill was recently one of the most overlooked movements in Latin music. Now, everyone from J Balvin to Rauw Alejandro are exploring and expanding the emerging sound, launching the nascent subgenre from underground circles to mainstream audiences.

GRAMMYs/Jul 13, 2022 - 04:31 pm

Earlier this year, Rauw Alejandro, one of Latin music's hottest new superstars to break onto the global Latin pop stratosphere, debuted Trap Cake, Vol. 2. Although the Puerto Rican artist regaled that the charting EP featured more of an underground vibe reminiscent of his earlier SoundCloud days, the release saw the singer/rapper return to harder sonic terrain, a notable difference from his 2021 pop-glimmering, breakthrough album, Vice Versa.

Among the nine-track EP stands the revved-up single "Gracias Por Nada," or "Thanks for Nothing," a snarling kiss-off that captures an equally brutal yet quickly emerging sound: Latin drill. Released in February, the power-chord-heavy track has since gone viral: The song's official music video counts more than 14 million YouTube views to date. Moreover, it reaffirmed the rising microgenre's entry into the mainstream arena.

Latin drill, the Latin trap counterpart bolstered by sinister verses stacked over ominous sliding basslines, was recently one of the most overlooked movements in Latin music. It is now permeating popular culture, with underground artists and superstars alike exploring and expanding the gritty art form.

Over the past year, a handful of international artists and producers have launched Latin drill from underground circles to mainstream audiences. Latin GRAMMY-nominated rapper Eladio Carrión delivered one of the most grueling Latin drill numbers to date last summer. Leading with dramatic, dissonant piano keys, "Tata (remix)" brings forth a coalition of drill, trap and reggaetón G.O.A.T.s working as one. Carrión, a Jester-turned-trap star, enlists two pioneers for the remix: reggaetón icon Daddy Yankee and Brooklyn drill pioneer Bobby Shmurda — his first major collaboration since his release from prison last February following a six-year sentence for conspiracy and weapons possession. The hard-hitting track also features Colombian reggaetón ambassador J Balvin, who raps on the original version.

In May, 2020 Latin GRAMMYs Best New Artist nominee Cazzu stepped into Latin drill territory with the premiere of her deep, booming track, "Jefa," the first single off her new album, Nena Trampa. The song comes equipped with gunshot sounds while the Ledesma native raps about reclaiming her status as the top Argentine trap villain.

The relentless rise of Latin drill comes as drill music, named one of the most important rap subgenres in the last decade, continues to dominate the rap scene and wider pop music landscape around the world. In April, GRAMMY-winning rapper Cardi B revisited her early drill sound on "Shake It," a "sample-driven drill posse cut," per Pitchfork, from Kay Flock and featuring Dougie B and Bory300. One month prior, in late March, Chicago rapper Lil Durk, who's associated with the rise of drill in the U.S. in the early 2010s, topped the Billboard 200 chart with his seventh album, 7220, which features the drill-powered "Ahhh Ha." That same week, rap superstar Nicki Minaj released "We Go Up," a collaboration with Fivio Foreign, the latter of whom, it is believed, is poised to take drill music mainstream.

Outside of American audiences, drill continues to expand around the world, with regional scenes cropping up in South Korea, Australia, Ghana, Kenya, and beyond.

Today, artists and industry leaders alike are taking notice of the Latin drill movement, which is staking a formidable presence stateside and across the world.

"[Latin drill] could be [the next big wave] if more artists keep making the drill sound,"' J Balvin told GRAMMY.com last October. "We are happy that we were one of the first ones that, let's say, elevated drill in Spanish," he said of the aforementioned "Tata (remix)." "Bobby [Shmurda] is one of the drill kings, and we did our homework of finding him. He was such a nice person. And also Daddy Yankee, he is the G.O.A.T. Eladio Carrión opened up the floor for us so it was really cool."

In 2021, rap newsletter Cabbages predicted the potential rise of the Latin drill wave in the U.S. charts, noting how English-language drill tracks like CJ's "Whoopty" had already broken through. "It stands to reason that Spanish-language drill will inevitably have its inaugural entry [on the Billboard Hot 100 chart] too this year," Gary Suarez wrote. "More and more Latin acts will continue to try their hand at it or otherwise make it their own."

With all this global momentum happening at once, can Latin drill become the next wave? The movement is already picking up speed worldwide.

Listen to GRAMMY.com’s official An Introduction To Latin Drill playlist on Spotify, Apple Music, Amazon Music, and Pandora. Playlist powered by GRAMMY U.

From The Bronx To Bogotá: The Beginning Of A Global Movement

For decades, Spanish-language rap and reggaetón reigned over música urbana, streaming- and sales-wise, until Latin trap made its way in the mid-2010s. "There came a time when [reggaetón] started to decline, and artists picked up interest in the next thing. Latin trap became huge in the hands of Puerto Rican artists like Bad Bunny and Anuel AA," explains Catore, co-creator of the eponymous Latin Drill, a content-aggregating site à la WorldstarHipHop boasting a rapidly growing international social media fan base.

In 2016, Anuel AA's "Nunca Sapo," Bad Bunny's jaded opus "Soy Peor," and the raunchy "La Ocasión," the latter a star-studded track by De La Ghetto, Arcangel, Ozuna, Anuel AA, DJ Luian, and Mambo Kingz, solidified Latin trap as the top contender in the Latin pop canon. Yet just prior, N.Y. Dominican artists like Messiah and Lito Kirino were setting the framework for Latin trap, helping the genre launch to global acclaim.

That's where New York-dwelling Dominican trap and Latin drill come in, led by key players like Moreno ITF, Pachino Escobar, Kapuchino, and the rest of the rappers of Jalapeño Music Group; Chucky73 and his Sie7etr3 crew, including the likes of Fetti031 and Dglo73; and the UFF Records gang repping Nexiio, Davinci and Hotllywood — all laying the groundwork in neighborhoods like the Bronx and Harlem.

From Puerto Rico to Spanish Harlem and across the Atlantic, ascending Spanish-language rappers are now embodying the drill style, which originated in Chicago. "Aside from Chicago, when it comes to Latin music, I feel that the most authentic drill music is in New York City," Fabian Santos, founder of New York label UFF Records, or Until Forever Free, asserts.

"The movement is growing more and more," Catore says. "I believe that today we are in the era where reggaetón and Latin trap are in transition, and we are going to really start to see what real Latin drill is."

Read More: 5 Latinx Rappers To Know Now: Santa Fe Klan, Chucky73, J.I., Yoss Bones & BIA

More Than Just Spanish Rhymes

In the spirit of Latin culture, Latin drill's rising stars retain a tinge of revelry in some of their music and videos. Just take Chucky73 and Sie7etr3, a group that occasionally flaunts Nerf guns instead of calibers, acts jaunty while wearing ski masks, and features some jubilant perreo for good measure. Combine this with verses loaded with Dominican street slang referencing themes like hitmen culture, life in the streets, and their hood hustle, Chucky73's music testifies proudly that Latin drill has arrived, as evidenced in his hit song, "Mi Ciudad." (His new Reencarnación EP, which dropped last month, features the drill-heavy “4 por 4,” featuring Skinny Flex.)

"I started to make rap music when I was 12, but then I moved on to Latin drill. My influence was Chief Keef," explains Chucky73, who moved to NYC from the Dominican Republic when he was 8. "I come from a small block in the Bronx, and that's where everything started."

Just a few blocks away, another troupe of drilleros is wreaking havoc. Charged with menacing basslines and maniacal organ riffs, "Demons" by Dominican upstarts Nexiio and Davinci, or "Brujería" by Hotllywood, are recent examples of the Latin drill style pervading New York City.

"The way [some of my artists] connected was through prison," says UFF Records founder Santos, who manages Nexiio, Davinci and Hotllywood. "I don't want to talk about their criminal history, but they've taken their music as an outlet to be able to elevate themselves into a better space. They pour their heart into all their songs, whether it's about betrayals or just being out in the Bronx communities where a lot of things happen. New York is where the melting pot is, and where artists get influenced and start off. That's why Anuel AA used to come to Uptown, and a lot of other major artists picked up on it. It's not like they mean to take over drill music they were influenced here, and they have a bigger platform."

It's arguable who made the first Latin drill track, and whether New York Dominicans were the first to invent it. Often regarded as Latin trap pioneers, Anuel AA and Ozuna jumped on the Latin drill sound via the 2021 Spanish-language remix of CJ's viral hit "Whoopty," giving the genre significantly wider exposure throughout the Latin music circuit. Earlier Latin drill is also accredited to Puerto Rican trap stars Jon Z and El Dominio for their 808Melo collaboration, "Los Chavos Cayendo."

Some, however, speculate whether the essence is preserved. "Lots of [Spanish-speaking] rappers are doing drill today, whether they pertain to the scene or not," points out Catore, who has Venezuelan roots and was reared in London and is now based in A Coruña, Spain. "They don't go around shooting people, or selling drugs, like Natti Natasha, who sings drill on a Jon Z remix." 

Read More: 5 Women Essential To reggaetón: Ivy Queen, Natti Natasha, Karol G, Ms Nina & Mariah Angeliq

Still, even some of the most visible heads of the New York drill scene share Latin roots: CJ is Boricua and the late Pop Smoke, who took Brooklyn drill global, was half Panamanian. In fact, it's arguable that they helped catapult the genre fully toward Hispanophone territory.

"I dare to say that Pop Smoke helped create Latin drill," Catore claims. There is some truth to this statement, as Pop was the source of inspiration for many rising Latin acts today. All in all, it's clear New York artists are the first to solidify and mobilize the nascent genre.

Making Drill Their Own Latin Sound

The connective tissue bonding drill and Latin music may not be as culturally distant as one might think. Drill's origins and evolution — from the streets of Chicago to the U.K. to New York and beyond — reflect a shared lived experience between the subgenre's creators and the Latin artists adding their own spin to the sound today.

First coined by the late Chicago rapper Pacman, drill music emerged in the early 2010s in the South Side of Chi-Town and quickly propelled into the national mainstream in 2012 via genre pioneer Chief Keef's definitive debut single, "I Don't Like."

From the jump, the subgenre's bleak lyrics reflected the lives and experiences of those running the streets at their most dangerous hours, telling stories about retaliating against their enemies. In fact, the same year when drill music exploded, in 2012, Chicago became the murder capital of America, according to the FBI. "Everybody knows about the cases of people in Chicago dying from gunshots. It's usually people involved in that life, that culture, the culture of drill," Latin Drill site co-creator Catore says. "To drill someone is to take a knife and shank somebody, or take a gun and shoot somebody. It's slang for killing. It's drilling."

Along the lines of the original English-language version, Latin drill is steeped in nihilism, reflecting a grim outlook that mirrors the dark realities of those living them firsthand. "Latin drill is the shooter's version of their come-up — the hunger," Santos explains. "Historically, Latin trap has always been about hustling, making good money, and being the top dawg. A lot of people get that confused with Latin drill, [which] is talking about the violence around them — the mission."

New York Dominican rapper Davinci concurs. "Drill is about the person who does the dirty work; it's dirtier and more personal. We live by it," he says. "It's basically a warning, like, 'What would I do or be capable of?' That's why drill sounds darker."

"The drill is always gonna have a deeper sound. Trap is more hype," Chucky73 echoes. "Drill has a more thug vibe. It's more underground, and the lyrics are more violent."

While storytelling is essential to the genre, Catore says that it's not meant to glorify violence. "We want people to stop killing each other. We want to help save them," he asserts. "We also understand that music is art. And like a good Hollywood movie or a good action book, it might be about murder. So why can't we listen to someone sing or rap about murder? That's where we're open-minded."

Editor's Note: Following the killings of numerous drill rappers, police and government authorities in the U.S. and the U.K. have linked crime and gun violence to drill music in recent months. Artists leading Brooklyn's exploding drill scene are today fighting to show there's more to drill than violence and guns.

Read More: Rhyme & Punishment: How NPR's "Louder Than A Riot" Podcast Traces The Interconnected Rise Of Hip-Hop And Mass Incarceration

In the same vein, some U.S.-based Dominicans are chronicling a portion of their own brutal reality in rhymes: their struggle with their undocumented status. Some Latin drill artists rap about growing up Dominican, coming to New York, and battling with immigration, as heard on "Tírale" from Hotllywood, who's based in Corona, Queens.

"The way [my label] started was me wanting to help one artist who was incarcerated due to immigration laws. He was in the custody of ICE [U.S. Immigration and Customs Enforcement] during that time," Santos recalls. "When he was released, I helped him get in the studio, letting him know the potential and opportunities if he took this music career seriously because this kid has a lot of talent."

Sonically, Latin drill expands on the roots of its American counterpart, often branching out into new fusions. In fact, artists and producers shaping the New York Latin drill scene are looking toward their roots to infuse the sound with their native rhythms. Davinci has lately been concocting a new iteration of the style he's calling "drillbow," which, as the portmanteau implies, combines drill with Dominican dembow. "Hotllywood and Davinci thought of the concept as a way to connect to their island, sharing the stories of their battles living in the U.S.," Santos says of the rising fusion sound.

The Next Chapter In A Growing Global Movement

With artists keeping it real to their own experiences — recounting their crimes, doing time, or slanging through tracks — and telling their true-life stories via this new beat, Latin drill is fast becoming a global movement, further boosted by streaming services, including a rapidly growing scene on SoundCloud, and social media outlets. "To be honest, I was going crazy to see my first million [streams]. I celebrated 73 in the hood, we came out and threw a little block party," Chucky73 remembers. "I was hype because I was able to make music. It just happened out of nowhere, I wasn't expecting it. I'm not even going to lie to you, I cried."

Davinci, who's gaining momentum on YouTube, still can't believe the Latin drill movement has reached these heights. "I didn't trust it until I saw this is literally what my life is about," he says. "For now, I'll leave it with God."

Santos is thrilled by the response his UFF Records artists are receiving in their communities. "I see people taking pictures with them, showing them love within their area, and listening to their music," he says. "One of my artists said he felt great when he went to the store and his music was playing without the owner knowing he was going to come by. That motivates them so much to go harder."

Then there are channels like Catore's Latin Drill site, co-founded by DJ Chirrix. The online hub is helping to generate the next international breakthrough in the movement. It has already spotlighted Colombian drill with Drizie Drizie, and even New Zealand drill as evinced in "Vida Loca" by newcomers Tanboymiguel and Lord Seez. To further expand the movement, they're forming a collective of producers to build their own beats for upcoming artists via Latin Drill Beats.

"I see two differences in drill: one in the culture and essence, and the other in the music. What I am most interested in is the music, but let's never forget its essence," Catore asserts. "If the music sounds good, and it has a drill beat, then let's say it's drill. It doesn't matter where the artist is from, and if what he raps about is fiction or true. In the end, the music is what you'll hear." 

Santos sees a new direction for Latin drill in New York already forming. "It is being converted into more of a flow and the beat itself. People who listen closely will see what's going on, that it is a struggle," he says. "There's too much shit going on, too much violence. The New York Police Department hasn't been the friendliest, either. [Our artists] were living in chaos in New York. That's why we work together. We realize that this is bigger than just [the artists] and their platforms — we can take it to a whole 'nother level."

Latin Music's Next Era: How New Festivals & Big Billings Have Helped Bring reggaetón, New Corridos & More To The Masses

Collage image featuring photos of (from left) Maka, La Plazuela, Mëstiza, María José Llergo, C. Tangana, Queralt Lahoz
(From left): Maka, La Plazuela, Mëstiza, María José Llergo, C. Tangana, Queralt Lahoz

Photos: Atilano Garcia/SOPA Images/LightRocket via Getty Images; Ricardo Rubio/Europa Press via Getty Images; Juan Naharro Gimenez/Getty Images; PABLO GALLARDO/REDFERNS; Aldara Zarraoa/WireImage; Mario Wurzburger/WireImage

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6 Artists Reimagining Flamenco For A New Generation: María José Llergo, C. Tangana, Mëstiza & More

Contemporary artists like La Plazuela, Queralt Lahoz, and Maka are transforming flamenco by blending traditional roots with innovative sounds and global influences.

GRAMMYs/Apr 22, 2024 - 03:24 pm

Flamenco is undergoing a sweeping transformation. Propelled not by a single artist, but by a wave of creative talents, a new generation of artists are injecting fresh life into this storied genre. 

Six years after Rosalía's 2018 release, El Mal Querer, catalyzed a wider renaissance in the flamenco world with an approach inspired by the legendary Romani flamenco singer Camarón de la Isla a new wave of artists are rushing in to redefine the landmark Latin sound.  

A new generation of Spanish musicians draw deep inspiration from flamenco's rich traditions while redefining its contemporary form. Rooted in the flamenco traditions cherished by their ancestors, today's artists are innovating this heritage with a new set of sensibilities. Flamenco itself, with its diverse array of styles or palos, offers a unique medium of expression, characterized by distinctive rhythmic patterns, melody and emotional intensity. 

Discover the vibrant future of flamenco through the innovative works of trailblazers like La Plazuela, Queralt Lahoz, Mëstiza, C. Tangana, Maka, and María José Llergo. From Maka's trap-fueled infusions of reggaeton to Lahoz's innovations on traditional guitar-playing techniques, each of these artists, with their unique contemporary take on traditional styles, is reimagining flamenco and captivating audiences around the world. 

La Plazuela

La Plazuela duo Manuel Hidalgo and Luis Abril are both from Albaicín in the Andalusian city of Granada. It's a district infused with rich cultural history, where steep, winding streets are bursting with art and the sounds of flamenco. 

La Plazuela soaks the rhythms of flamenco in a distinctively sunny sound, forgoing the woeful connotations of the genre to explore new, optimistic possibilities. On their new song "Alegrías De La Ragua" the pair teamed up with flamenco singer David de Jacoba and electro producer Texture. The track is an ode to the sugar cane fields of Andalusia, highlighting the region’s agricultural importance and intrinsic relationship with the land — distinctly Granada both in sound and story.

Queralt Lahoz

Born in Barcelona to an Anducian family, Queralt Lahoz was raised on the sounds of flamenco at home where her Granada-born grandmother immersed her in the musical traditions of southern Spain. 

While her soulful, urban style deeply resonates with flamenco, Lahoz has stressed that she is not a purist of the genre and enjoys experimenting with different styles. Stripped back, brutally honest and direct, tracks like "De La Cueva a Los Olivos" is a multifaceted track that opens with rasgueado (percussive guitar technique integral to flamenco) that evolves into a brassy, jazzy chorus, and even includes a rap verse. She cites late flamenco great La Niña de los Peines alongside Wu-Tang Clan among her influences — a testament to her love of musical diversity. 

Mëstiza

Mëstiza envisioned flamenco for the nightclub: The DJ duo Pitty Bernad and Belah were already hot names in the Spanish club scene before they combined forces.  

Pitty hails from the southern region Castilla-La Mancha, and Belah from neighboring Andalucia. The two met in the Madrid DJ scene and shared a love for electronic music steeped in folkloric tradition. They are behind legendary Spanish club night Sacro, an immersive audiovisual experience rooted in ritualistic Spanish folklore. The duo has plans to bring their unique Sacro sound across the globe soon with to-be-announced performances planned for Europe, Asia, and the United States. 

C. Tangana

C. Tangana (full name Antón Álvarez) co-wrote eight songs on former flame Rosalía's El Mal Querer and demonstrates his dexterity and vision in the sounds of flamenco on his 2020 release, El Madrileño. The album explores regional sounds from across Spain and Latin America, employing the finest artists from these genres as collaborators. 

The album's first single, "Tú Me Dejaste De Querer" features flamenco stars Niño de Elche and La Húngara singing in the chorus between Álvarez’s rapped verses. Alvaréz’s tour of the album was based on a typical Spanish sobremesa (post-dinner conversation), with bottles of wine placed on a long table set with tapas, elbow-to-elbow with fellow musicians who clap palmas flamencas, play guitar, and provide backing vocals. El Madrileño earned three Latin GRAMMYs in 2021 and The Tiny Desk performance of the album is among the series’ most-watched concerts

Maka

Granada-born Maka has been a pioneer in viewing flamenco through an urban lens. A versatile artist, he is both a skilled rapper and prolific singer/songwriter. In his 2014 release, Pna, Maka combined flamenco singing (canté) over hip-hop beats ("La Dirty Flamenca") and reversed the formula to rap over flamenco rhythms ("Vividor").  

Maka returned to flex his mastery in flamenco in his 2021 album, Detrás de Esta Pinta Hay un Flamenco, which pays homage to the melodic pop-flamenco bands of the 1980s and 1990s with a throwback feel. His latest 2024 single "Amor Ciego'' combines a reggaeton beat with flamenco vocal embellishments, calling back to many of his early reggaeton and trap-fueled releases. 

María José Llergo 

María José Llergo released her debut album Ultrabelleza last October to critical acclaim, sparking an upcoming U.S. tour. As a trained flamenco vocalist, she graduated from the prestigious Escuela Superior de Música de Cataluña (Rosalía is a fellow alum.)

Llergo grew up in the small town of Pozoblanco, on the outskirts of the Andalusian city, Cordoba. Her grandfather, a vegetable farmer, taught Llergo flamenco from a young age, singing with her as he worked the land. 

Llergo’s music combines flamenco with the sounds of nature, reimagined synthetically through electronic experimentation that results in lush, immersive soundscapes. "I turn like the moon in the sky... If I stop moving, I’ll die", she sings in Spanish on the track "Rueda, Rueda," contemplating the rhythm of life. Her lyrics are deeply poetic and metaphorical, tying place to emotion, and nature to feeling. 

María José Llergo On Her Debut Album 'Ultrabelleza,' Her Upcoming US Tour & Flamenco As A Cultural Bridge

La Santa Cecilia poses for a photo together in front of a step and repeat at the GRAMMY Museum
La Santa Cecilia

Photo: Rebecca Sapp/Getty Images for The Recording Academy

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La Santa Cecilia Celebrates Their 'Alma Bohemia' With Documentary Screening & Performance At The GRAMMY Museum

In a documentary screening detailing the making of their album 'Cuatro Copas' followed by a discussion and live performance at the GRAMMY Museum, La Santa Cecilia recounts years of making music and friendship.

GRAMMYs/Apr 9, 2024 - 06:32 pm

"Oh no, I’m going to start crying again," says La Santa Cecilia singer La Marisoul during a touching scene in Alma Bohemia, the documentary directed by Carlos Pérez honoring the Los Angeles band’s 15 year anniversary. 

As it turns out, there are many reasons to be emotional about this film — and the very existence of La Santa Cecilia in the contemporary Latin music landscape. Fittingly, Alma Bohemia was received enthusiastically by the capacity audience during an exclusive screening on April 3 at the GRAMMY Museum’s Clive Davis Theater in Los Angeles. 

Formed by La Marisoul (real name is Marisol Hernández), bassist Alex Bendaña, accordionist and requinto player José "Pepe" Carlos and percussionist Miguel "Oso" Ramírez, La Santa Cecilia was for years one of the best kept secrets in the Los Angeles music scene.  As close friends and musicians, they won over audiences with an organic, down-to-earth sound and a lovely songbook that draws from traditional formats such as bolero, ranchera and nueva canción.

Alma Bohemia follows the making of La Santa’s 2023 album, Cuatro Copas Bohemia en la Finca Altozano. A celebration of the band’s longevity, the session also functions as a subtle, yet powerful musical experiment. It was recorded at the Finca Altozano in Baja California, where the band members stayed as guests of celebrated chef Javier Plascencia — a longtime fan.

Argentine producer Sebastián Krys — the band’s longtime collaborator — calls this his Alan Lomax experiment. The album was recorded live on tape with a variety of strategically placed microphones capturing hints of ambient sonics — a sweet afternoon breeze, the clinking of glasses, the musicians’ banter, the soft sounds that accompany stillness. 

From the very beginning, the making of Cuatro Copas mirrors the band’s bohemian cosmovision: A communal approach where the quartet — together with carefully selected guest stars — get together to share the magic of creation, the unity of like-minded souls, homemade food, and more than a couple of drinks. In effect, the bottles of mezcal and never ending rounds of toasting quickly become a running joke throughout the documentary.

La Marisoul’s fragile lament is enveloped in spiraling lines of mournful electric guitars with soulful understatement on the track "Almohada." Guest artists liven things up, with Oaxacan sister duo Dueto Dos Rosas adding urgency to "Pescadores de Ensenada," while son jarocho master Patricio Hidalgo ventures into a lilting (yet hopeful) "Yo Vengo A Ofrecer Mi Corazón," the ‘90s Argentine rock anthem by Fito Páez.

Visibly delighted to be part of the bohemia, 60-year-old ranchera diva Aida Cuevas steals the show with her rousing rendition of "Cuatro Copas," the José Alfredo Jiménez classic. "Viva México!" she exclaims as the entire group sits around a bonfire at night, forging the past and future of Mexican American music into one.

Read more: La Santa Cecilia Perform "Someday, Someday New"

Following the screening, the band sat down for a Q&A session hosted by journalist Betto Arcos. Sitting on the first row, a visibly moved young woman from El Salvador thanked the band for helping her to cope with the complex web of feelings entailed in migrating from Latin America. La Santa’s songs, she said, reminded her of the loving abuelita who stayed behind.

"We love the old boleros and rancheras," said La Marisoul. "We became musicians by playing many of those songs in small clubs and quinceañeras. It’s a repertoire that we love, and I don’t think that will ever change."

Carlos touched on his experience being a member of Santa Cecilia for about seven years before he was able to secure legal status in the U.S. When the band started to get concert bookings in Texas, they would take long detours on their drives to avoid the possibility of being stopped by the authorities. Carlos thanked his wife Ana for the emotional support she provided during those difficult years.

Ramírez took the opportunity to acknowledge producer Krys for being an early champion of the band. "He had a vision, and he made us better," he said, flashing forward to a recent edition of the Vive Latino festival. "There were about 12,000 people to see us," he said. "And they were singing along to our tunes."

"The band is just an excuse to hang out with your friends," added La Marisoul just before La Santa performed two live songs. Her voice sounded luminous and defiant in the theater’s intimate space, always the protagonist in the group’s delicately layered arrangements.

"The first time I got to see the finished documentary, I felt proud of all the work we’ve done together," said producer Krys from his Los Angeles studio the day after the screening. "On the other hand, there’s a lot of work ahead of us. I believe La Santa Cecilia deserves wider exposure. They should be up there among the greatest artists in Latin music."

Martha Reeves Takes L.A.: The "Queen Of Motown" Shares Memories Of Smokey Robinson, Her Solo Career & Finally Receiving A Hollywood Star

Residente
Residente

Photo: 5020 Records

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Inside Residente's 'Las Letras Ya No Importan': How His New Album Shows The Rapper In Transition

"It’s an album that marks a musical transition for what’s coming for me," Residente says about his sophomore record, 'Las Letras Ya No Importan.'

GRAMMYs/Feb 26, 2024 - 08:07 pm

Puerto Rican rapper Residente wants to embark on new adventures.  

The artist born René Pérez Joglar has dreams of directing movies and acting, writing books, and making for pleasure — not to pay the bills. These goals reflect a new attitude, one resulting from time spent reflecting on the passage of time and the presence of death.

Residente's sophomore album, Las Letras Ya No Importan (Lyrics No Longer Matter), echoes this transitory period. An extensive body of work, featuring 23 tracks, with several songs surpassing the five-minute mark. Las Letras is an act of deeply intimate rebellion.

"It’s a very personal album, and I sought to connect with myself in many moments throughout," Residente tells GRAMMY.com. 

While Las Letras explores topics already a hallmark of his music — the music industry, political systems, Puerto Rico — it's also exceedingly vulnerable. The 28-time Latin GRAMMY and four-time GRAMMY winner opens up about depression and personal relationships, and confronts mortality.

Lead single "313" is inspired by Residente's late friend Valentina, whose voice appears in the first interlude. As Residente recounted to El País of Spain and GQ Spain, Valentina was a violist, and the last messages they exchanged on WhatsApp were at 3:13.

The song begins with a French verse, fulfilling Valentina’s wish, expressed in the first interlude, to do something in that language. "Les paroles n'ont pas d'importance," (words no longer matter), a female voice whispers, followed by a spectacular string arrangement.

Residente revisited older works during this period of creative transition, and the record features previously released tracks  "René," "This Is America," and "Quiero Ser Baladista."

 Las Letras Ya No Importan features many collaborations, with actress Penélope Cruz, Spanish singer Silvia Pérez Cruz, Rauw Alejandro, Ricky Martin, Christian Nodal, Arcángel, Jessie Reyez and others making appearances. Hip-hop icon Busta Rhymes is featured on "Cerebro," while Big Daddy Kane makes an appearance on "Estilo Libre" with Vico C.

GRAMMY.com spoke with Residente via Zoom about the process that led him to his second album, the symbolism behind "313" and the artistic connection to Spain.  

This interview has been edited for length and clarity.

What inspired you to create Las Letras Ya No Importan?

It’s an album that marks a musical transition for what’s coming for me. It feels diverse; it also has songs with which I may not feel as connected [to] now because several years have passed since I made them. There are newer songs with which I do connect, which have a bit more to do with the way I want to start working on my music in the future.

"René" is part of this album, even though it came out four years ago. This is an album I was going to release during the pandemic. 

We have "René," which is very personal; we have "313," which I also feel is personal; then "Ron en el piso," [a song about the passage] of time, the collaboration with Nodal ("Pólvora de Ayer") also touches on the theme of time, of enjoying everything.

You confront death in several songs. In "René," you sang about losing a friend; in "Ron en el piso," you see your funeral; and in "313," you draw inspiration from your late friend Valentina. What is it about death that inspires you?

It’s something I’ve been going through in recent years. I lost many people I love, and it made me much more reflective when it comes to understanding time, the things I want to do, and the things I’ve stopped doing.

That’s why I’m also transitioning to cinema. I’ve always wanted to make films, directing, being behind the scenes, not being on stage.  I’m crazy about dedicating myself entirely to that.

I discovered acting now in a movie I starred in [In the Summers] that won the Jury Award at Sundance. When I saw it, I didn’t know I was the protagonist until I watched it. [The film] encouraged me to follow that too, and I’m going to want to act, direct; I want to dedicate myself to that for a while fully.

The album has a lot of life, and even though the lyrics no longer matter, you still have much to tell. You already said the album is very personal, but how would you describe it?

I can describe it in two years, not right now. It’s transitional. That’s what happened with Calle 13; everything was a musical and lyrical change from the second album onwards.

Residente represented a fusion of world music and rap. Now, in this one, I’m using a lot of strings, cellos, and double bass. I’m going to experiment a lot with different instruments in different ways. I’m going to be creative without the need to balance the album.

What’s coming next doesn’t have that artistic pressure. The only artistic pressure I want to have is to do the highest I can, which happens organically, not feeling pressured but naturally.

I want to do art as I did in college [at Savannah College of Art and Design]. I was never thinking about people or trying to convince anyone, and I was completely free, and that’s what happened with "313." I had the freedom I always wanted to have.

There’s substantial symbolism in "313," from the faceless dancers, the color pink. What was your vision with the visuals?

The dancers represent time. Penélope [Cruz] can represent many things, from life to Valentina, my friend, who inspired me to make the song. Penélope controls me, holds me, flies me, brings me back, and then I decide to control my life and time. That’s why I raise my hands, and everyone raises them, and time is running out, and then you see a sunset.

Sunset marks the end of something. The colors of the costumes also have some dusk elements. You can see at the end when I’m disappearing; it fades and blends with the end of the sunset.

These are decisions I make that are both aesthetic and technical. I put masks on the dancers because I liked it aesthetically. It also helped me speed up the process with makeup. I had to find creative ways to maintain the video’s aesthetics and make everything more agile because in filming, everything is time, and I had little of it.

What’s the idea behind the song "Las Letras Ya No Importan?"The arrangement is magical, with a numerical sequence from one to eight in different languages and a voice spelling of the alphabet.

That was the initial track. Before "313," I had this idea that I dreamed of with some basic notes, and it turned into something big.

There’s a voiceover of Penélope [Cruz] that says that we were eight [people in the studio], we are on an 8th street in New York, in studio B, which, if you look at it, it resembles the number 8. Everything connected with eight and [that number] also at a time level can mark infinity. So, I connected all that with the immensity of letters and languages. That piece’s runtime is five minutes. I think it’s pleasurable. I like that music, which resembles what I want to do.

Leo Genovese, an excellent musician and musical genius, made the arrangements. I greatly respect him.

In "Cerebro," you showcase your skill and vocal speed; what was it like collaborating with Busta Rhymes, whose own flow is iconic?

We met, and he loved the concept of what I was working on. He was a very humble, good person to me. After we met in person and talked for a while, he went to write after I sent him everything I had written in English.

I created ["Cerebro"] a while ago…. That’s why I tell you that the album has several concepts that I had to let go of because it was too much, and a lot of time had passed. I had a previous concept when I released the song "René" [in 2020], which is why it’s on the album. [At that time] I was working with the brain waves of different animals and people, and I made music with those brain waves.

This song ["Cerebro"] is part of that, and that’s why it’s called "Cerebro." The album was originally going to go that route. Then I didn’t do it; maybe I’ll connect to it in the future because I loved that idea.

What has Spain meant to you? The country has been so prominent in the trailers you’ve released and in the collaborations in your latest songs.

I've been making frequent trips to Madrid. This past year, I was there a lot; I was more in Madrid than at home. I traveled, wrote, and filmed videos like "Problema cabrón" and "313."

 I grew up with Spanish cinema by Almodovar and a bunch of directors I admire, and I wanted to collaborate with the actors I grew up watching in movies.

This album has many personal elements, and cinema is very intimate for me. I saw [Penelope Cruz] in [the movie] Abre los ojos when I was a kid; working with her now is a dream. The same goes with Javier Cámara and Najwa (Nimri) [who is in the film] Lovers of the Arctic Circle by Julio Medem. I saw all these people, and now being able to collaborate with them, be friends with them, talk to them is a dream. Everything is very connected to my life.

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Pablo Alborán
Pablo Alborán performs on stage at WiZink Center in Madrid, Spain.

Photo: Aldara Zarraoa / Redferns / GettyImages

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Pablo Alborán Reflects on His Latin GRAMMY History, Talismans & Lessons From 'La Cu4rta Hoja'

Pablo Alborán discusses his emotional journey with the Latin GRAMMYs — a total of 29 nominations and no wins — as well as the process behind his GRAMMY-nominated album 'La Cu4rta Hoja.'

GRAMMYs/Jan 8, 2024 - 02:59 pm

Spanish singer/songwriter Pablo Alborán has a unique history with the Latin GRAMMYs. Although he receives a nomination for each album he releases, he has yet to win a golden gramophone. 

At the 2023 Latin GRAMMYs, Alborán was the Spaniard with the most nominations. He received a total of five nominations, including Album Of The Year, Record Of The Year, and Song Of The Year. Yet on the Biggest Night In Latin Music, none of the envelopes that announced the winner had Alborán's name. Since 2011, he has been nominated 29 times without a win; his most meaningful accomplishment, however, is the freedom to continue making music and having untiring support from his family, friends, and fans. 

"Refer to last year's #LatinGRAMMY post," Alborán wrote on X (formerly known as Twitter), followed by a series of smiling emojis after the ceremony.

At the 2024 GRAMMYs, Alborán's 2022 album La Cu4rta Hoja is nominated for Best Latin Pop Album. The record competes against Don Juan by Maluma, A Ciegas from Paula Arena, Pedro Capó's La Neta, Gaby Moreno's X Mí (Vol. 1), and Beautiful Humans, Vol. 1 by AleMor.

During his Latin American tour, Alborán sat down with GRAMMY.com via Zoom to speak about the lessons from La Cu4rta Hoja, his history with the Latin GRAMMYs, and his return to the stages in the United States.

In 2011, you received your first Latin GRAMMY nominations for Best New Artist, Best Male Pop Vocal Album for his self-titled debut LP, and Song Of The Year for "Solamente tú." What do you remember from that ceremony?

When they told me about the Latin GRAMMYs; it was an enormous thrill. I wasn't familiar with the Latin GRAMMY because my career just started. They called me and said, 'Hey, Demi Lovato is going to sing with you,' which was also very intense. 

I remember taking my parents [to Las Vegas], which was the terrible part because they dressed formally. My mother looked like Cinderella, my father looked like a prince, my brother... They were all there and seated a little farther from us. When they announced the winners…I looked back, and my parents' faces, poor things, they looked as if I had been killed. [Laughs.]They were outraged, trying to pretend they were okay so I wouldn't see them upset. I had Sie7e and his wife sitting next to me, the happiness they felt when he won the Best New Artist award; I was shocked at how happy and excited they were. 

I was genuinely happy, suddenly seeing their happiness after so much work. I understand there's a competitive aspect; we're human beings, but I've been watching the Latin GRAMMYs for many years, living how it is, enjoying, learning to enjoy under pressure.

Unlike in the past, you had no talismans for the 24th Latin GRAMMYs ceremony. Although you did not use any at the 2023 Latin GRAMMYs, you often use talismans such as eagles, twins, and silver clothes for luck. When did this practice start? It appeared that it became an obsession, as you constantly searched for signs everywhere.

It was a way to protect myself and hang on to something and, of course, be able to let go of it as well. Thank goodness I didn't win the Latin GRAMMY when I had all the eagle signs; otherwise, my house would be filled with eagle talismans (laughs). I could see myself getting hooked on the eagle stuff. We must put everything into perspective and live the experience without overthinking. I try not to be too superstitious about anything, anyway, because it's a kind of slavery.

It has been a year since the release of La Cu4rta Hoja. What have you learned from the album and its 11 songs?

Each album is a journey; it is a new experience. Each album teaches you something different, and this one has taught me to live at the speed of musical consumption and not lose the essence in the middle of this journey. 

Being able to innovate while simultaneously maintaining your roots and supporting what you like in music —that balance will always be more challenging to maintain due to what surrounds you, the speed with which music is consumed, and the fact that millions of songs are released weekly. There are times when that effort is more challenging and other times, it is effortless. 

Touring gives me the illusion of seeing an audience that wants to feel the songs regardless of their style. People want to feel and want to see their feelings reflected in the lyrics and the music. And that reminds me why I make music and why I am here. 

Have you been surprised by reactions to any particular song from La Cu4rta Hoja?

"A Batir las Alas" surprised me a lot during concerts because it is a very personal song and, at the same time, a little strange… The lyrics, the way of singing it, the structure, and the response from the people in concerts were excellent. 

"Voraces" also surprised me a lot. It is the third song on the show's setlist. It amazes me that people sing and like it since it is a song that wasn't a single and has a strange concept; it's like a tanguillo [an upbeat and catchy flamenco palo] and, simultaneously, a chacarera [a polyrhythmic Argentinean folk subgenre].

You've always been involved with producing your albums, but you've taken a more prominent role in your last two albums. Why was that? 

In [2020's] Vértigo, I worked remotely, which was challenging. That album was very complicated to put together because I worked with Julio Reyes Copello from Miami, the strings were made in Prague, and my guitarists were in [Spain]. It was a fun process on the one hand but cold on the other. I felt like things were lost. I learned a lot on that album as well. In the end, you know how you want your song to sound, so you have to be very involved. 

On this last album, some songs didn't change much from the demo I produced at home. We wanted to stick with that first idea…playing it live and improving some things. But that production was already done. For example, "A Batir las Alas" worked with a guitar and a string, and there was not even a drum; there was barely a bass. It is a reasonably large ballad, yet we wanted to make it small. There are other times that the producer's work obviously, no matter how much I am involved, [is needed].

What do you like the most about producing?

The freedom. You feel an absence of judgment, an absence of limits. I can spend hours in the studio without eating, without seeing anyone, working with the musicians and the producers, or whoever is there. It feels like anything is possible — not because you know that the process can change suddenly, but because you know that what you produce, maybe you will hear again the next day, and it seems like a disaster, or it could be the best thing in the world.

So I really enjoyed it, knowing that moment was mine and that of those who were there, no one would hear it or give their opinion. Once it's finished, that song is no longer mine; it belongs to everyone. But it is enjoyable to feel that you are jumping into the void and that you are going to fall into the water.

La Cu4rta Hoja was created during your last tour. Has the album inspired you to create new songs?

There are ideas... When I'm on the plane, I spend hours listening to the voice notes on my phone, which are ideas [for] millions of songs I have. I'm in the hotel room, coming from a show or going to a show, and an idea comes to mind, and I record it and then review it. 

Silence is indeed necessary to create. So, I am very focused on giving 100 percent on this tour. There are many trips, many countries. It is the longest, almost the most extended tour we are doing, and then when I return home, and I am in that silence and in that tranquility, everything I am experiencing will explode. There are a lot of emotions and inputs that I'm receiving that I still can't capture because I'm non-stop.

This is the most extensive tour you will do in the United States. What is it like preparing for all those dates? You will go to cities you've never performed in before.

There's a lot of enthusiasm and excitement. We were already in the United States a few years ago, and it was necessary to come back, and the fact that people want it is a gift to me. 

Different things happen at each concert, the repertoire changes, and we let ourselves be carried away by what happens and the place we are in. We also sing versions, maybe a song by a local artist, and in the United States, I'm excited to do some covers of things I already have in mind.

2024 GRAMMY Nominations: See The Full Nominees List