meta-scriptTWICE's Jihyo Takes Steps Into Her 'Zone' On Debut EP | GRAMMY.com
Twice Member Jihyo
Jihyo

Photo: JYP ENTERTAINMENT

interview

TWICE's Jihyo Takes Steps Into Her 'Zone' On Debut EP

In an interview, TWICE member Jihyo discusses her songwriting process, overcoming uncertainty, and how she's spent the past 18 years readying herself for a solo debut.

GRAMMYs/Aug 16, 2023 - 01:16 pm

Park Jihyo first entered the spotlight in a child acting competition when she was 8 years old. Her performance left an impression on agents from K-pop behemoth JYP Entertainment. Much has happened in the interim — including a record-breaking tour with her group TWICE  — but 18 years after that competition, Jihyo will make her official solo debut via JYPE.

Jihyo is the latest member of TWICE to debut with a solo release; her first mini-album, Zone, drops on Aug. 18. Jihyo has contributed to the composition and lyrics for the majority of the seven-track EP.

"I wanted to diversify as much as possible so that listeners can have fun while listening to my album. Each song has a different genre and feel to it," she tells GRAMMY.com, adding, "I am both nervous and excited at the same time!"

It seems as if every moment in Jihyo's career has led to this point. Jihyo signed with JYPE in 2005 and spent the majority of her youth refining her singing, dancing, and self-confidence. She joined the reality girl group survival competition "Sixteen" in 2015, and was eventually selected to join the lineup of JYPE’s next girl group. Today, Jihyo is the leader and main vocalist of the nine-member ensemble TWICE, performing alongside Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu. 

Jihyo has penned a number of tracks in TWICE's discography such as "Get Loud," "First Time," and "Trouble" to name a few, and lent her vocal skills to three 2022 Korean drama original soundtrack singles — "Stardust love song" ("Twenty-Five Twenty-One"), "I Fly" ("Today's Webtoon"), and "A Strange Day" ("Summer Strike"). Zone is expected to be Jihyo’s most compelling and personal project to date that aims to highlight her musical self-discovery, impressive vocal range, and audacious spirit.  

Zone's teaser trailer, promotional images and highlight medley have led to highly anticipated chatter among TWICE's fans — some of whom got to experience one track from Zone live during their recent Ready To Be tour. Relying heavily on perseverance and grace to get to this moment, Jihyo believes it's time for her respective musical prowess to take the spotlight. 

Over Zoom, Jihyo discussed Zone, her first collaboration with a Western artist, and what she'd tell her younger self as a soloist. 

This interview has been edited for brevity and clarity. 

**Can you take me through your songwriting process for Zone? After previously penning 13 tracks in TWICE's discography, it must have felt different to write six songs for your own album.**

After my solo album was decided, they [company management] wanted me to participate in the songwriting process. The most difficult part was that they didn't really give me a concept for the album because they wanted me to choose what I wanted to express. It was really difficult to decide what I wanted to share and figure out what it is I wanted to tell in [Zone]. 

That's why the songs on the album are so diverse — it's the process of me figuring out what message I wanted to convey through this album. So, [Zone] actually shows [my] discovery process. 

What can you tell us about the first track,  "Killin’ Me Good?"

The genre of the song is up-tempo R&B. While listening to other candidates for the [opening] track, "Killin' Me Good" really stood out because of the melody in the verse. It was really catchy to my ears, and I really feel that "Killin' Me Good" is suitable as the title.

Zone had two artist collaborations: "Don’t Wanna Go Back," featuring Korean R&B singer Heize, and "Talkin’ About It," featuring Western singer/rapper 24kGoldn. Can you share your experience on the process? 

Which [songs] would have features wasn't decided in the beginning. We [then] chose songs that needed something to enhance it with another mood, vocals, or rap part. 

For "Don't Wanna Go Back," we decided that we wanted a female voice that is suitable for ballads. For "Talkin' About It," it needed a male rap part. 

24kGoldn's feature in "Talkin' About It" is actually the first time a TWICE member has collaborated with a Western artist. How did that come about?

The writing process for "Talkin' About It" began in February when I was in the U.S. I felt that the mood of the song needed English lyrics. 

Since we were writing the song in the States, we wanted to work with artists that are fluent [in English] and from the States, as well. So that's why we chose to go with 24kGoldn and I am super satisfied with the result! 

**Was there a vision you had in mind when preparing the visual concepts for Zone?** 

In the trailer, I wanted to show my natural and positive side while at the same time, a little bit of a chic and dark side of me to showcase many looks at the same time. I wanted to show both myself and the mood of this album. 

Fans who attended the Ready To Be tour were given a chance to watch you perform your upcoming b-side "Nightmare." How did it feel to showcase it live for the first time? 

When I sang "Nightmare" for the tour, my solo album wasn't officially announced at that time. I wanted to showcase the song as a little bit of a spoiler. And since it is completely different from the title track, I thought it was a really great song to use to spoil my album and it was a lot of fun!

When preparing your solo debut, as you mentioned earlier, you felt nervous and a little bit worried about the end result. How do you keep yourself grounded in the face of uncertainty?

When I was preparing for [Zone], I was also doing the concerts. So I was actually in the middle of two very big things in my career. And of course, I felt a lot of pressure. 

I doubted myself on whether I could pull it off or not. But I knew deep down that if I didn't give it my all, and if I didn't do my best in pursuing these two really great things in my life, I [would] regret it later. So I didn't really think about how successful my solo album or the concert will be. I wanted to focus on the process and I wanted to focus on doing my best. And once I realized that, I felt much more at ease.

That seems like a lot to juggle all at the same time. So now that it's done, I'm sure you must feel a little more relaxed now that it's completed!  

Yeah, I'm very relieved! [Laughs]

You've been a member of TWICE since 2015 and trained at JYP for over a decade. What’s the most important thing you learned as an idol so far?

I never realized how my career was going up until recently. But with the [Ready To Be world tour], it really made me realize how far I've come and how much success I've gained. This tour really meant a lot to me.

At 8 years old, you began your journey as an artist,and now you're here sharing your solo debut with the world. If you were given the chance to, is there anything you'd like to tell your younger self?

My personality is that I easily forget things. 

So, of course, the journey that started at 8 years old has not been an easy one, or has not always been easy. But I don't dwell on [the] things that pains me. I'd rather focus on the moment and try to enjoy every single moment. That's what I would like to tell my younger self: try to enjoy every moment of this.

Looking towards the future, what kind of legacy do you hope to leave behind as an artist?

In this album, I wanted to showcase dance tracks. But at some point in the future, I want to release a ballad album and I also want to try jazz at some point. 

I think I would describe myself as an adventurous type, so I want to try everything! I want to show the world a very diverse output. I think the process of going through that adventure would mean a lot to me personally.

What's Next For K-Pop? A Roundtable Unpacks The Genre's Past, Present And Future

Women's History Month 2024 Playlist Hero
(Clockwise, from top left): Jennie, Janelle Monáe, Anitta, Taylor Swift, Victoria Monét, Ariana Grande, Lainey Wilson

Photos (clockwise, from top left): Emma McIntyre/Getty Images for Coachella, Paras Griffin/Getty Images, Lufre, MATT WINKELMEYER/GETTY IMAGES FOR THE RECORDING ACADEMY, Paras Griffin/Getty Images, JOHN SHEARER/GETTY IMAGES FOR THE RECORDING ACADEMY, Kevin Mazur/Getty Images for The Recording Academy

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Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More

This March, the Recording Academy celebrates Women's History Month with pride and joy. Press play on this official playlist that highlights uplifting songs from Taylor Swift, Victoria Monét, Anitta and more.

GRAMMYs/Mar 8, 2024 - 04:44 pm

From commanding stages to blasting through stereos, countless women have globally graced the music industry with their creativity. And though they've long been underrepresented, tides are changing: in just the last few years, female musicians have been smashing records left and right, conquering top song and album charts and selling sold-out massive tours.

This year, Women's History Month follows a particularly historic 66th GRAMMY Awards, which reflected the upward swing of female musicians dominating music across the board. Along with spearheading the majority of the ceremony's performances, women scored bigtime in the General Field awards — with wins including Best New Artist, Record Of The Year, Song Of The Year, and Album Of The Year.

Female empowerment anthems, in particular, took home major GRAMMY gold. Miley Cyrus' "Flowers" took home two awards, while Victoria Monét was crowned Best New Artist thanks to the success of her album Jaguar II and its hit single "On My Mama." As those two songs alone indicate, female empowerment takes many different shapes in music — whether it's moving on from a relationship by celebrating self-love or rediscovering identity through motherhood.

The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry — from the liberating female jazz revolution of the '20s to the riot grrl movement of the '90s. Across genres and decades, the classic female empowerment anthem has strikingly metamorphosed into diverse forms of defiance, confidence and resilience.

No matter how Women's History Month is celebrated, it's about women expressing themselves, wholeheartedly and artistically, and having the arena to do so. And in the month of March and beyond, women in the music industry deserve to be recognized not only for their talent, but ambition and perseverance — whether they're working behind the stage or front-and-center behind the mic.

From Aretha Franklin's "RESPECT" to Beyoncé's "Run the World (Girls)," there's no shortage of female empowerment anthems to celebrate women's accomplishments in the music industry. Listen to GRAMMY.com's 2024 Women's History Month playlist on streaming services below.

TWICE
TWICE

Photo: JYP Entertainment

interview

TWICE Reflect On Milestone Moments & Latest 'With YOU-th' EP

The nine members of K-pop girl group TWICE spoke to GRAMMY.com about their new EP 'With YOU-th,' released today, and their ability to navigate the choppy waters of life and stardom over their nearly decade-long journey together.

GRAMMYs/Feb 23, 2024 - 03:14 pm

In the music video for "I Got You," K-pop girl group TWICE are stranded at a tempestuous sea. Their ship waders and wobbles, thunder roars outside, but the nine members are safe and sound in the cabin — lying on cozy pillows and having a good time, they know all storms are temporary.

"I Got You" precedes TWICE’s thirteenth EP, With YOU-th, out Feb. 23, and the video mirrors their journey together so far. 

TWICE members Nayeon, Jeongyeon, Jihyo, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu made their debut in Oct. 2015, after being selected through JYP Entertainment’s survival show "Sixteen." Almost a decade later, the group is now one of K-pop’s most influential, beloved names. They've even made history by becoming the first K-pop group to win a Breakthrough Award at the 2023 Billboard Women in Music Awards, and the first girl group and Asian female act to sell out Los Angeles' SoFi Stadium last year.

Achieving their level of success didn’t come easy. In songs like "Feel Special" and "One In a Million," they've openly shared the dedication and resilience it took to make it this far. They highlight the importance of unity and their special connection, both with each other and their fan base known as ONCE.

With YOU-th celebrates all that. It’s a journey navigating toward the calm after the storm, and a statement on the importance of friendship, love, and just having someone who can say "No matter what, you got me/ I got you/ And I wouldn’t want it any other way."

Ahead of the release, the nine members of TWICE (and a special appearance by Momo’s Norwich Terrier, Boo) chatted with GRAMMY.com over Zoom about their new album, the most significant moments in their career so far, and how they see themselves today.

The following interview has been edited for clarity and length.

Explore The Sounds Of K-Pop

Reflecting On The Present While Creating With YOU-Th

Nayeon: With YOU-th is meaningful in a way that it tells our story and reflects who we are at this moment.

Sana: Our [lead single], "One Spark," was supposed to be in one of our previous albums, but it didn't make it. [When] we chose it to be the single for this album, and we wanted to make it even better than it already was. We changed arrangements and the parts that we sang, and we also re-recorded the song to make it as perfect as possible.

Dahyun: The song that I wrote the lyrics for, "You Get Me," is a sequel to our pre-release single, "I Got You." The story continues in that there's a connection between the two songs. I also wrote lyrics for another song, but it didn't make it in this album and I'm hoping that it'll make it in the next album.

Experiencing An Unbelievable Debut — And Global Success

Jeongyeon: The first moment that really stuck with me was during the [2015 survival show] "Sixteen," where TWICE members were decided. Another moment was when we released our first single, "Like OOH-AHH." I cried a lot on that day.

Another moment [that I remember well] was the first time we topped the Korean music charts with [2016’s] "Cheer Up." It happened on May 5. I remember it very clearly.

Tzuyu: During the years that I was a trainee, some of the members were already chosen to debut [with TWICE], and I was not one of them. Whenever I watched them during monthly evaluations, I would always think about how perfect they are and how good they are. I never thought that I would be one of the members. The fact that I made it into TWICE and that it lasted so far is still really unbelievable for me.

Dahyun: When we first visited a broadcast station to perform on stage as TWICE, that was really memorable. I remember being so nervous in front of the fans. And I remember our first concert where I cried a lot.

Blinking Twice, Nearly 10 Years Have Flown By 

Jihyo: I sometimes look up our old concert videos on the internet, and when I watch them, I am impressed by how much improvement we made, and also how young we were and how hard we worked.

Sana: When we debuted, I thought our eighth anniversary would never come, but it happened so quickly. Our eighth anniversary fan meeting was so beautiful and we cherished it with our fans and all nine of us. That was such a precious moment. I'm just so grateful that we made it this far and all of us are healthy and happy. I think that's what matters the most.

Mina: Right before we signed the contracts again as a group [in 2022], we had a concert at Tokyo Dome. At this point, none of us knew what would happen, so we cried a lot and we were very anxious as well. That performance really stuck with me.

Twice Have Had To Overcome Hardships As A Team

Jihyo: Because everybody else talked about happy moments, I'm going to talk about the difficult times rather than the good times. I think the hardships made us solid as a team, and it really made me feel that I'm not alone in this. Whatever we go through, I'm not alone.

That feeling struck me hard when I released my solo album, [Zone]. I got so many cheers from the members and they helped me by doing all these challenges for Instagram. I really felt like difficult things are easier to overcome when we're together.

Every time when we're so busy and all of us are sensitive, it's much easier to get over yourself and think that you're not alone in this. All of the members are going through the same thing. That kind of thought really helps.

Remembering The "Glamor" Of Touring  

Momo: During our [last] tour, we would all get together in the hotel room and eat. For example, when we are in Japan, our favorite meal to eat together is udon noodles. And there was this one particular day that each of us got into the shower right after the concert, and the hot water didn't come out, so all of us in our respective bathrooms screamed at the same time. That was really funny.

Chaeyoung: Last year, during the promotions for "Set Me Free," we visited the United States for two weeks. Every day we had three or four [performance] schedules, and it made me feel like I was back to the newly-debuted times of our group. It was physically challenging, but we got over it, and it’s now a good memory. The most striking part was when we went to the Empire State, and they lit up the whole [Empire State] building with TWICE’s official colors.

Dahyun: There was also a concert in Japan where we performed on a big, round stage. I remember all of us members holding hands and circling around, and that somehow stuck with me. I also remember vividly the first time we got an award overseas, in America.

TWICE Want To Face The Future Together

Nayeon: In the last scene of the music video for "I Got You," we are sailing on a ship in the middle of the ocean. I thought that it was a reflection of where we are, career-wise and in our lives. Of course we had difficult times, but I think that going through all of it together solidified us as a group. I'm not going to say that we have a clear destination point now, but what matters is that we are together, and that is something very clear and solid.

11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

15 Must-Hear Albums of August 2023
(Clockwise from left) Victoria Monét, Chief Keef, The Hives, Bebel Gilberto, Jon Batiste, Jihyo, Bonnie "Prince" Billy, Shamir, John Lydon of Public Image Ltd., Les Imprimés

Photos: Foxxatron; Prince Williams/WireImage; SOPA Images/LightRocket via Getty Images; Bob Wolfensen; Francis Specker/CBS via Getty Images; JYP Entertainment; Gus Stewart/Redferns; Matthew James-Wilson; Jim Dyson/Getty Images; Tor Stensola

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15 Must-Hear Albums This August: Jon Batiste, Jihyo, The Hives & More

For lovers of rock 'n' roll, K-pop, R&B and blues, August has no shortage of gems. Read on for a list of long-awaited comebacks,exciting debuts and groundbreaking endeavors coming out in August 2023.

GRAMMYs/Aug 1, 2023 - 01:11 pm

While peak summer heat may slow down daily activities, August music releases are keeping 2023’s pace running, with an overflow of music releases for the most varied tastes. There’s long-awaited comebacks and exciting debuts, classic rehashes and groundbreaking endeavors, and — most of all — plenty of exciting sounds to discover.

For the lovers of good ol' rock 'n' roll, this is a busy month: bands like the Hives, Public Image Ltd. and virtual outfit Dethklok make their return after many years in the shadows. In more indie domains, Hozier brings forth his third studio album, Unreal Unearth, and The Band CAMINO is back with their sophomore record, The Dark. In other genres, both R&B singer Victoria Monét and K-pop girl group TWICE’s leader Jihyo will release their debut albums, Jaguar II and Zone, respectively. Meanwhile, Dan Auerbach’s label Easy Eye Sound will issue Tell Everybody!, a compilation of the best stars across all strands of blues.

As there is much more to explore and little time to lose, check below for GRAMMY.com’s guide for the 15 must-hear albums dropping in August 2023.

Neil Young - Chrome Dreams

Release date: Aug. 11

Back in 1977, legendary singer and songwriter Neil Young planned to release Chrome Dreams, though the project was ultimately shelved. However, several bootlegs of the original 12-song acetate circulated around in the past decades, deeming its content as one of Young’s strongests.

Almost 50 years later, Chrome Dreams will finally receive justice with a debut release via Reprise Records. The tracklist is filled with classics recorded between 1974 and 1976, such as "Pocahontas" and "Sedan Delivery," and includes four originals never released on vinyl before. On his official website, the album is described as coming to life "exactly how Young perceives it" and of having a "sense of monumentality about it that conveys a place in history."

Chrome Dreams is the latest in Young’s recent string of archival records, following 2022’s 50th anniversary reissue of 1972’s Harvest, the release of 2001’s shelved album Toast with Crazy Horse, and the fourth installment of his Official Release Series.

The Band CAMINO - The Dark

Release date: Aug. 11

The Band CAMINO will give us another dose of their infectious pop-rock on their sophomore album,The Dark.

Comprising 11 tracks — including singles "Told You So," "Last Man In The World," "See You Later," and "What Am I Missing?" — the album expands on the Nashville-based trio’s thrilling energy and lyrics about the highs and lows of love. "It's no secret we suck together / I tell myself that it's for the better / So why does it keep getting worse?" they wonder in "What Am I Missing?"

In support of the release, The Band CAMINO has also announced a North American tour starting Sept. 14 in Philadelphia, and wrapping it up on Oct. 21 in Nashville.

Public Image Ltd. - End of World

Release date: Aug. 11

Marking their return after eight years, post-punk British band Public Image Ltd. will release their 11th studio album, End of World, next month. The record is dedicated to vocalist and former Sex Pistols member John Lydon’s late wife, Nora Forster, who passed away in April after a long battle with Alzheimer’s disease.

"Nora loved the album, she wouldn’t have wanted us to postpone it or change any of our plans," Lydon said  in a statement. Smooth lead single "Hawaii," which works as a love letter to Forster, is "the most personal piece of songwriting and accompanying artwork that John Lydon has ever shared," according to the same statement. But that doesn’t mean PiL’s raucous essence is amiss;l singles "Penge" and "Car Chase" are welcome punches of enthusiasm as only they can deliver.

PiL started working on the album in 2018 during their 40th anniversary tour, but had to pause activities due to the COVID-19 pandemic. Ever since they got back to the studio, the band was hit with a "massive explosion of ideas," according to Lydon. They will embark on an extensive UK and Europe tour this September.

The Hives - The Death of Randy Fitzsimmons

Release date: Aug. 11

It’s been 11 years since the Swedish rockers of the Hives released new material. With their upcoming sixth studio album, The Death of Randy Fitzsimmons, on the horizon, they prove that time only did them favors.

Led by pre-release singles "Bogus Operandi" and "Countdown to Shutdown," The Hives’ electrifying, demanding energy is back for another round. "There’s no maturity or anything like that bulls—, because who the f— wants mature rock’n’roll?" asked frontman Pelle Almqvist in a press release. "Rock’n’roll can’t grow up, it is a perpetual teenager and this album feels exactly like that, which it’s all down to our excitement."

With a title that refers to the supposed death of the band’s mysterious (and never publicly seen) sixth member, manager, and sole songwriter, it also represents a new chapter. What will the Hives do if Randy Fitzsimmons is indeed gone for good? No one knows. But for now, they are focused on making some noise around the world: the band is booked for concerts and festivals all over Europe and the U.S. throughout the rest of the year.

Chief Keef - Almighty So 2

Release date: Aug. 11

After several delays following its announcement in October 2022, Chief Keef’s well-awaited mixtape Almighty So 2 will finally come out on Aug. 11.

A sequel to 2013’s Almighty So, the mixtape features 17 tracks. Two singles have been released so far: "Tony Montana Flow" and "Racks stuffed inna couch." Also a follow-up to Keef’s latest studio album, 2021’s 4NEM, it sees the Chicago rapper continue his prolific run of releases, which includes four studio albums, four EPs, and over 30 mixtapes since his beginnings in 2011.

Last year, Keef announced his new label 43B in partnership with BMG, and his first signing with Atlanta rapper Lil Gnar. He also released an updated version of his debut album Finally Rich, celebrating its 10th anniversary.

Easy Eye Sound - Tell Everybody! (21st Century Juke Joint Blues From Easy Eye Sound) 

Release date: Aug. 11

A 12-song compilation uniting legends and rising stars alike across the blues spectrum, Tell Everybody! is Nashville label Easy Eye Sound’s latest tour de force. The compilation was produced by the label’s founder and the Black Keys’ member Dan Auerbach

Besides featuring Auerbach’s own band and solo work, the anthology also holds names like GRAMMY-nominated R.L. Boyce and Jimmy "Duck" Holmes, as well as newcomers like Nat Myers, Moonrisers, and Dan Carter. 

Said to draw influences "from acoustic anthems to roiling rock n’ roll" in a press release, Tell Everybody! "continues a commitment to upholding and preserving the blues that sits at the core of Easy Eye Sound’s mission." For a taste of what’s to come, they have shared Robert Finley’s eponymous title track.

Les Imprimés - Rêverie

Release date: Aug. 11

Les Imprimés is a one-man band created by Norwegian singer and songwriter Morten Martens. Blending R&B and soul with a definite modern twist, the project stands as a dreamy refuge to life’s harsh realities.

"It’s soul music, but I don’t exactly have the soul voice," Morten explains on Big Crown Records’ website. "But I do it my own way, in a way that’s mine." Martens’ unique efforts are brought together in his debut album, Rêverie. In the tracklist, a slew of ethereal, captivating singles like "If I" and "Love & Flowers" promise a stirring listening experience, sure to put him on the radar of 2023’s greatests.

Bonnie "Prince" Billy - Keeping Secrets Will Destroy You

Release date: Aug. 11

On Will Oldham’s (a.k.a Bonnie "Prince" Billy) Bandcamp page, his forthcoming record Keeping Secrets Will Destroy You is described vaguely as "a tale as old as time," or simply "an album" whose songs are "by and for people together."

Following 2022’s Blind Date Party with Bill Calahan and 2019’s I Made a Place, Keeping Secrets consists of 12 tracks that put Billy "at the nexus of all the kinds of music he can summon, with friends, with family, and community. All roads roll though him. There can be no holding back. A million billion moments are on the line."

The Louisville singer shared two pre-releases as idiosyncratic as the rest of his oeuvre: "Bananas" and "Crazy Blue Bells." Starting September, he will embark on a U.S. tour through November.

Jon Batiste - World Music Radio

Release date: Aug. 18

"World Music Radio is a concept album that takes place in the interstellar regions of the universe," said multihyphenate Jon Batiste on Instagram about his upcoming 7th studio record. "The listener is led through the album by an interstellar traveling griot named Billy Bob Bo Bob, who takes you sonically all around the world at the speed of light."

A follow-up to We Are, his 2021 GRAMMY-winning Album Of The Year, World Music Radio will feature collaborations with stars from all corners of music, including Lana Del Rey, Lil Wayne, and Kenny G. "I created this album with a feeling of liberation in my life and a renewed sense of exploration of my personhood, my craft, and of the world around me unlike anything I ever felt before," Batiste shared further about the 21-track effort.

The album is preceded by lively singles "Calling Your Name," "Drink Water" featuring Jon Bellion and Fireboy DML, and Coca-Cola collaboration "Be Who You Are (Real Magic)," featuring Cat Burns, J.I.D, Camilo, and NewJeans.

Jihyo (TWICE) - Zone

Release date: Aug. 18

Seven years down the road, TWICE — one of the most acclaimed K-pop girl groups in history — have started branching out their skills into solo careers and sub-units. Starting last year, eldest member Nayeon released her EP Im Nayeon, followed by July’s MISAMO (a Japanese sub-unit formed by Mina, Sana, and Momo) and their Masterpiece EP. Now, it’s time for leader and main vocalist Jihyo to show the world her unique colors.

Known for her passionate, energetic performances and a powerful voice, Jihyo’s debut EP, Zone, features lead single "Killin’ Me Good" and six other tracks, including a duet with K-R&B singer Heize. Until the date of release, Jihyo will release a series of spoilers and special contents that will keep fans anticipating the visual and musical direction chosen.

In June, TWICE made history by becoming the first girl group from any country to sell out Los Angeles’ SoFi stadium for their Ready To Be world tour. Still ongoing, the tour includes 38 shows across North America, Asia, Oceania, and Europe.

Hozier - Unreal Unearth

Release date: Aug. 18

Like so many of us during the pandemic lockdown, Irish singer Hozier took the extra time to pick up on his readings, including Dante Alighieri’s epic Inferno. The literary classic ended up inspiring him so much that his upcoming third studio album, Unreal Unearth, is also arranged into "circles" — a concept that Dante used to depict the nine realms of hell in his work.

In an interview with Rolling Stone UK, Hozier explained that "the album can be taken as a collection of songs, but also as a little bit of a journey. It starts with a descent and I’ve arranged the songs according to their themes into nine circles, just playfully reflecting Dante’s nine circles and then an ascent at the end." As for what it sounds like, the singer said it is "quite eclectic" and reflects "something of a retrospective in what the sounds lean into."

Hozier released the EP Eat Your Young in March as a teaser for Unreal Unearth, featuring an eponymous single and tracks "All Things End" and "Through Me (The Flood)" — all of which appear on his forthcoming release. A second single, "Francesca," came out in June. Hozier will embark on a North American, UK, and Europe tour starting September.

Shamir - Homo Anxietatem

Release date: Aug. 18

In a press release, singer/songwriter Shamir revealed that he felt a lot of anxiety during the first quarter of 2020. "I was fresh out the psych ward and had quit smoking weed and cigarettes cold turkey. I spent the first couple months of 2020 knitting this huge baby blue sweater. It’s basically a wearable security blanket that I used to channel all my anxiety into."

The sweater turned into inspiration for indie pop single "Oversized Sweater," off Shamir’s upcoming ninth studio album, Homo Anxietatem. Although the title translates from Latin into "anxious man," the album is meant to depict "what happens when one of the most prolific songwriters of a generation calms down a bit: the search for meaning becomes mundane."

Homo Anxietatem follows 2022’s Heterosexuality, and is also described as a "perfect pop-punk-rock record." On Oct. 2, the Las Vegas singer will play a sole concert in Paris and then hit up the UK for a short tour across 10 cities.

Victoria Monét - Jaguar II

Release date: Aug. 25

Singer Victoria Monét — who became known through her songwriting for artists such as Ariana Grande, BLACKPINK and Fifth Harmony — is releasing her debut studio album, Jaguar II, on Aug. 25. "I feel like I’ve been behind the bushes and in the background, and I think jaguars themselves live in that way," she explained in a Billboard interview. "They find the right moment to attack — and get what they want."

The record is a sequel to her breakthrough 2020 EP Jaguar, diving further into her R&B roots and exploring a variety of sounds that go from dancehall to Southern rap. Some of these influences can be seen in the pre-releases "Smoke" with Lucky Daye, "Party Girls" with Buju Banton, and "On My Mama."

To celebrate the album, Monét has announced a slew of dates across North America starting Sept. 6 in Detroit and ending with two November shows in London.

Dethklok - Dethalbum IV and Metalocalypse - Army of the Doomstar (Original Motion Picture Soundtrack)

Release date: Aug. 22 and Aug. 25

After nearly a decade, the most vicious virtual metal band is back. Dethklok, from Adult Swim’s TV series "Metalocalypse," will release not one, but two full-length albums next month.

The first is Dethalbum IV, the band’s long-awaited fifth studio record, out Aug. 22. Written by "Metalocalypse" creator Brendon Small, it features 11 tracks, including the merciless single "Aortic Desecration."

Three days later comes the official soundtrack to new film Metalocalypse: Army of the Doomstar’s turn. Also written and directed by Small, the movie boasts a star-studded cast with the likes of King Diamond, Metallica’s Kirk Hammett, and Evanescence’s Amy Lee. It will also offer a closing chapter for the show, which was canceled in 2015.

Dethklok will kick off their U.S. tour with Japanese band Babymetal on Aug. 30 in Houston, TX, and cross a slew of cities until the final concert on Oct. 11, in Los Angeles.

Bebel Gilberto - João

Release date: Aug. 25

"More than a tribute to her father, the unforgettable João Gilberto, the album is a visit to Bebel's most fundamental musical memories," says Bebel Gilberto’s website about her upcoming studio album, João.

Also described as a "musical love letter" to the renowned father of bossa nova, who passed away in 2019, the album was produced by pianist Thomas Bartlett, and comprises 11 songs carefully selected by Bebel. Among her choices are classics such as "Ela É Carioca" and "Desafinado," but also "Valsa," a track also known as "(Como São Lindos os Youguis) (Bebel)" and one of João Gilberto’s few compositions dedicated to his daughter.

Bebel shared an emotive first single off the project, "É Preciso Perdoar," and announced tour dates across North America, Asia, the UK, and Europe starting next month.

19 Concerts And Events Celebrating The 50th Anniversary Of Hip-Hop

Kpop_State Of The Union artist collage
(Back) Simon Jakops, Dom Rodriguez, Adrian McKinnon, Marion Van der wees (Front) Stray Kids, Twice

All images courtesy of Artist except Stray Kids (Jun Sato/WireImage via GettyImages) and Twice (JYP Entertainment).

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What's Next For K-Pop? A Roundtable Unpacks The Genre's Past, Present And Future

K-pop evolves each year, but what makes it so enticing? And what awaits in the future? GRAMMY.com invited industry leaders, and members of TWICE and Stray Kids, to discuss K-pop's current state, biggest misconceptions, and celebrate its magic.

GRAMMYs/Jul 11, 2023 - 05:18 pm

K-pop recently entered its third decade since pioneers Seo Taiji and Boys upheaved South Korea with 1992’s nonconforming "Nan Arayo" — considered by many the inception of the industry. Propelled by the Hallyu (or Korean Wave, the phenomenon driving international growth and popularity to the country’s cultural exports), K-pop has evolved from a niche genre to a global scene whose influence is felt in music, fashion, business, tech, and many other fields.

Characterized by a strong visual focus, musical innovation that can include anything from reggae to EDM influences in a single song, knife-sharp choreographies, and devoted fandoms, K-pop’s reach outside of South Korea is nothing short of outstanding — if not expected. While mostly known for multi-member boy and girl groups (some with upwards to 10 singers), there are also plenty of soloists, duos, trios, and a few co-ed ensembles, ensuring that even the pickiest music listener can find something to enjoy.

Its idols — as K-pop artists are called — are inspirational, often skilled in singing, dancing, rapping, songwriting, and producing after years of arduous training. Many are fashion ambassadors to high fashion brands (such as BTSJimin for Dior), and several have ventured into acting, modeling, and designing their own collections. Idols remain in touch with global fans through tours, fan meetings, virtual fancalls and social media, including  K-pop-specific paid apps, like HYBE’s Weverse and DearU’s Bubble, where they can send direct messages to fans detailing their routines and heartfelt thoughts.

All those factors contribute to the worldwide growth of K-pop. According to the International Federation of the Phonographic Industry, eight of the top 10 global album sales in 2022 were by K-pop acts, including BTS, Stray Kids, and ENHYPEN. For the first quarter of 2023, Billboard reported that stocks from K-pop's largest companies — HYBE, SM Entertainment, YG Entertainment, and JYP Entertainment — have risen an average of 75.1 percent year to date, surpassing both Universal Music Group and Warner Music Group, which each presented a decline. 

Ten years after PSY’s 2012 mania "Gangnam Style," K-pop has risen to the upper echelons of the music industry. A BTS music video nominated for A GRAMMY Award (last year’s "Yet to Come"); Fifty Fifty’s viral hit "Cupid" can be heard on the radio; BLACKPINK headlined Coachella and TWICE sold out Los Angeles' SoFI Stadium.  Each a feat that seemed impossible not too long ago.

Moving at breakneck speed, K-pop continues to present a new evolution of itself within each year. But what makes it so enticing? And what awaits in the future? GRAMMY.com invited several leaders and luminaries of the industry to discuss its current state, demystify some of its biggest misconceptions, and celebrate its magic.

Quotes from these interviews have been edited for brevity and clarity.

What do you think are the key elements to make a K-pop hit? Have these elements changed throughout the years?

Vince (singer/songwriter/producer under THEBLACKLABEL, an associate company to YG Entertainment): Being a Korean American living in Korea gave me cultural influences that are unique and diverse. With so many creatives from different backgrounds just like mine, I think we’ve been able to make songs that blend all those influences and resonate with not only the Korean audience, but the global audience too. Also, our emphasis on making the right visuals to provide a wholesome experience was a major key to success. I think this approach hasn’t changed and we will continue to do that moving forward.

Marion Van der wees (manager/A&R consultant at VDW Music Group, who placed songs for BTS, TXT, and more): Honestly, nowadays, nobody knows what a hit is. Lots of songs have gone viral in the most surprising ways. Fifty Fifty, who recently debuted, is now topping the global charts with their song "Cupid." However, the ideal recipe for a great K-pop song would be a catchy hook/chorus — which is usually in English so more people can sing it — and a danceable song that can bring on a choreography that is infectious enough so people want to learn them and make TikToks.

Nayeon (singer/songwriter, TWICE member): First, I think we were lucky enough to have amazing songs. "Luck" plays an important role when making a hit. Also, there has to be a concept, choreography, and additional content to support it. I don’t think these factors change with time drastically, but rather our attitudes and minds tend to change.

Adrian McKinnon (songwriter, producer): I think it's important to love what you're working on, period. In any career, there comes a point when a person can just phone in an idea, a letter, a proposal, etc. You may be able to get away with that once or twice, but if you get used to operating in that manner, don't be surprised if you get fewer and fewer calls over time. When you love what you do, you grow. When you float along half-assing your work, you're stagnant.

Wonderkid (songwriter/producer under BELIFT LAB, a label founded by CJ ENM and HYBE responsible for boy group ENHYPEN): It is difficult to make a public appeal solely through the power that a track holds. When the concept and plan go hand in hand with the track, it creates a synergistic effect.

There are definitely certain trends during certain periods, but it’s mostly a façade. At the core of high quality music (or art) in any era lies in the essence of "beauty." I think artists should always be humble when it comes to the beauty of art, which is the only definite signpost that connects the past, present, and future.

Changbin (singer/songwriter, Stray Kids member): I think that keeping our style consistent while venturing into diverse sounds is part of what allows people to listen to our music. At first it was difficult because our color is very strong, but now we have a solid idea as to what direction we have to go in. [Editor's note: "Colors" are often used in reference to a group's charms, musical identity and appeal.]

HAN (singer/songwriter, Stray Kids member): Trends change very quickly these days, so while I do believe that there are certain sounds that are trending, I don’t necessarily believe that trends are what make a good song. The fact that Stray Kids’ music is always consistent is the reason why listeners are interested in us. A successful song should contain something familiar yet fresh.

Felix (singer/songwriter, Stray Kids member): I don’t believe we’ve found the key elements to make a K-pop hit yet, but we do have our own way of making our own music. We understand and can express our colors well.

Although K-pop reached unimaginable heights since its origins, it's still an industry that is often misunderstood. Why do you think it's so hard for people to appreciate the true value of K-pop?

Vince: I think idols get misunderstood because they have to present themselves in the media in a lot more diverse ways than a conventional artist would. Most of them are people that have been training to do music for years and are just like any other artist who go through the process of making music. A lot of times, for me, it was a cooperative effort in the studio with artists —  just like with any other writer and producer.

Shin Cho (Head of K-pop at Warner Music Asia): I simply see it as stereotypes, misunderstandings, and preferences from people who come from a different background. This occurs in many industries, not just music. 

One might think a self-producing singer/songwriter is a better artist than a K-pop group. Although the scene is continuously evolving, K-pop idols are more closely monitored and coached by talented and experienced professionals, compared to other genres. It’s an approach that has created its own successes, but I see why it’s a method that not many can agree on. 

McKinnon: I want to preface this answer with my belief that K-pop idols are some of the hardest-working people in show business. I've spoken to some of my idol friends about their daily routines. Let's just say they are very, very busy people.

I think it's multi-layered. People know that idols work within a system of creators, stylists, choreographers, taste-makers, and directors who, more often than not, put together all the ideas for them. I've heard of people challenging their authenticity because of this. I don't think this is fair, because systems like this exist outside of K-pop as well. It's also important to mention that there are many K-pop idols who have more hands-on with their projects.

Simon Jakops (CEO/Executive Producer at XGALX, responsible for girl group XG; former member of boy group DMTN): Being involved in the K-pop scene for over 10 years, I believe that idols are true artists. For the K-pop system, there is an element that is considered as important as talent, and it is "spirit." A true artist won’t lose the grit to walk their own path.

I have been in charge of producing and directing XG, a girl group with all-Japanese members currently active in Korea, for the past six years. It took five years for them to debut. Out of 1,300 applicants, only seven made their final debut. I believe K-pop stars' challenging spirit and dedication [to the process] are one of the most basic virtues an artist should have. And I hope that these qualities will be evaluated more properly.

Dom Rodriguez (SVP/Head of SM Entertainment USA): I often find myself comparing K-pop idols to professional athletes: people who work and strive for years and years to take raw talent and develop it to the highest level. When people take a moment to understand the dedication, commitment, and passion that goes into becoming a K-pop artist, they quickly learn how to appreciate that and any of those other thoughts they might have are put to rest.

Many media outlets spread harmful narratives about K-pop. Claims of it being a "factory system" or that it hides a "dark side" worse than any other field only flatten and dehumanize the very real humans behind it. What would you like to say about these misconceptions?

Vince: We have so many people trying to be "in the system" to become artists, but it’s really a select few that get to come and go through the training program. As far as I’m concerned, I haven’t witnessed any dehumanizing process with the "system" at all.

Cho: Incubating and developing a K-pop artist is a massive investment. It’s a business that cannot be operated without real humans’ dedication and commitment. There were cases where "factory system" and "dark side" happened, but at least in this new K-pop era, no labels that carried over some of those bad practices have survived.

Wonderkid: To understand the misconceptions about the K-pop industry, you need to understand the situation in South Korea, both past and present. The word "factory system" brings an image of a cold factory full of machines churning out products without any passion. [If it were,] the public would see right through it and turn away immediately. If "factory system" pertains to "well-organized systems in place to do multiple tasks simultaneously," then I would agree with this specific concept.

Earlier this year, HYBE's Chairman Bang Si-hyuk said in an interview for CNN that "K-pop is not as hot in the market as you might perceive," and was concerned about its slowdown in growth. Is this something you are also experiencing in your work?

Van der wees: On the song side it’s the opposite. More than ever, competition is at its peak, in my opinion. A lot of people reach out to me to work in K-pop, and it feels like it's fast growing.

Wonderkid: As a producer, I may not be fully aware of the business side of the K-pop industry like Chairman Bang does, but I respect his insights and do not take his concerns lightly. I am constantly studying and playing with different musical genres and trends to keep K-pop up to the latest trend. Quality content will yield results and putting all of my effort into creating quality content is the most I can do.

Jakops: Rather paradoxically, Chairman Bang's quote proves the huge influence K-pop has in the current global music market. The most fearful moment could be when you are receiving the greatest love. As a producer myself, I always focus on "novelty." Whatever the element, I would like to propose an idea that has not been seen in the existing K-pop scene. Fans are also waiting for that kind of music. New sounds, new members, new visuals, whatever.

With the advent of AI, the music industry will likely experience changes. In what ways do you think AI will impact your work?

Vince: I am very fascinated by AI technology, and it will definitely impact the music industry and my work. Now that AI-generated voices can sing anything, I do think it is very dangerous, because I don’t think there are set laws regarding the ownership of voices and the ownership of rights to AI-generated intellectual properties. How we set the rules on these matters will shape how AI will impact the industry.

Van der wees: If AI starts writing songs and labels want to go that route, we will be in trouble. But we are humans and we connect deeper on a human level, a.k.a imperfection. Collaborations between writers, producers, and artists are such a fun process that will hopefully never go away.

Cho: I think AI could enhance and open up new opportunities in different areas of the music industry. On my marketing team, for example, we have started to encourage utilizing ChatGPT in administrative works, translations, and supporting creative problems. I believe that AI technology can potentially become a new day-to-day ritual, like using the Internet and social media.

Wonderkid: AI can be a good tool for first-level reference, where you don't need to go through complicated, emotional steps, and I look forward to seeing how it develops to be a creative tool. However, as someone who works in the industry, I don't think it's had a significant impact yet. 

I think creators and the public alike read and love "subconscious messages" embedded in art, but there is no "subconsciousness" in an AI's work. It looks good on the surface, but we recognize what is missing in half a second. I think of it as falling in love with a robot: it may someday be possible, but it would take a very, very long time.

Jakops: The rise of AI represents a paradigm shift in the music industry. AI can not only create melodies, write lyrics, or compose entire works, but it can also spot trends and influence creative direction through data analysis. You can see that they are already trying to introduce it into some fields, such as writing lyrics. It will also help redefine the way artists connect with their fans and deliver personalized experiences across multiple channels. 

I think AI will serve as an opportunity for human nature, originality, and creativity to stand out more. The challenge will be striking the right balance between harnessing the potential of artificial intelligence and maintaining the human element in music.

Although not every group can be an unprecedented phenomenon on a global scale, more and more K-pop acts have seen steady success promoting overseas, like TWICE becoming the first girl group from any country to sell out L.A.'s SoFi Stadium this year. Do you think it's essential for a group to chase global appeal?

Van der wees: I'm a big world advocate. It's more entertaining to chase global appeal, but not everybody has the budget for it. If labels see the potential for global success and have the financial support, they should definitely do it. There are a few groups, like ATEEZ, who actually have a bigger fan base outside of South Korea.

McKinnon: I think it's important for business, sure. With Bang Si-hyuk's notion that "K-pop is not as hot in the market as you might perceive," and from my experience of hearing some fans not liking the idea of their favorite idols globalizing, there may be a bit of a tug-of-war. In my opinion, K-pop groups going global will benefit the whole music industry.

Jakops: It is true that XG started their activities in the K-pop scene, where idol artists are most active, but in reality, the music that XG develops is called "XPOP." It contains the desire to develop music and activities that can be shared with people around the world, not limited to groups that express the musical characteristics of a single country.

Rodriguez: At this point, the genre is global. There are so many fans all over the world who love K-pop, and our acts have truly reached that global level. Because that appetite is there, as an artist, you would want to try to reach as many fans as possible. With all of the platforms available, you can reach millions of people at once with the push of a button and, if and when you can, show up to meet your fans in person across the globe.

K-pop is an extremely prolific market. How do you make sure your work stands out and maintains high levels of quality?

Van der wees: My writers love challenging melodies, lyrics, production, and strive for better each time. We deliver as great of demos as possible, and then it's in the label's hand to decide what they prefer and finalize the song with their in-house team. We sometimes won't even know a song will be released until a few days before the release date.

Momo (singer/songwriter, TWICE member): I'd like to know the answer to that as well. In my case, I try my best to pull off the concept of each song. Also, our members work hard to synchronize our choreography in a short amount of time.

Dahyun (singer/songwriter, TWICE member): We try to maintain TWICE’s identity, but also change it up a little bit to show different sides of us.

McKinnon: Be great. Take time to do it right. Be great. Utilize your network wisely. Be great. Maintain a positive attitude but be true to yourself. Be great. Don't be selfish. Be great.

Jakops: In the fierce market competition, the basis for establishing XG's unique identity is the character of each member who has been with me for more than five years. Music is an industry where people are more important than systems. I have been concentrating on the idea that discovering each member's character and bringing them to life can be our most important weapon. 

I emphasize teamwork; our team gathers ideas every day on how to make the next project bigger and better than the previous one. It requires a lot of time and effort, but it's no exaggeration to say that it's our everything. The only way to get better at something is to practice consistently.

Bang Chan (singer/songwriter, Stray Kids member): A lot of thought goes into the process, for sure. It’s pressuring to know that there are a lot of people out there expecting something big from us. However, enjoying that process and producing something new that people haven’t seen yet makes everything more fun and reduces the burden on our shoulders.

Lee Know (singer/songwriter, Stray Kids member): We continuously seek inspiration from everyday life. We also workout all the time to increase our stamina, which is something that really helps us pull through.

Some K-pop labels apply a "try everything and see what sticks" method for their artists. Do you think that having a solid identity is crucial for success?

Van der wees: There is a strategy behind everything. I think concepts are what make K-pop, K-pop. Some bands might have specific identities but it doesn’t stop them from having variety in their releases. Labels even create sub-groups nowadays to expand their sound and outreach. Each group has its specificity and there is a bit of everything for everybody. 

Cho: There are two ways to look at this. A negative way of looking is that there is no strategy and plan. A more positive way is that there is a flexibility in trying different things, even if they are outside of one’s comfort zone. Enhancing the mindset of the latter, and finding better solutions on the former, I feel like the K-pop industry can find a good balance to reach success.

Sana (singer/songwriter, TWICE member): In my opinion, regardless of a solid concept or sound identity, making music that the artist wants and enjoys is the most important. The fact that the artists themselves enjoy their music will be the biggest charm to people.

Chaeyoung (singer/songwriter, TWICE member): When you're a rookie group you can try different concepts and music, and naturally you’ll find your own team color. The longer I have been in TWICE, I have realized that. I wish people will be able to listen to a song and say, "That sounds like TWICE!"

Jakops: I firmly believe that only when all the direction of training, the selection of music, the crafting process, the visual works, and marketing activities are carried out with a solid, definite concept, the results that the public will love can come out.

Hyunjin (singer/songwriter, Stray Kids member): I think that once you find your own style, the identity of the group as a whole becomes much clearer, making it easier to win the hearts of fans. Diverse concepts and styles within this boundary will make everything less repetitive, adding to the uniqueness of the group.

I.N (singer/songwriter, Stray Kids member): I wouldn’t say this is the only way to success. I believe the most important thing is consistently working on improving your abilities. Without personal improvement, it will be difficult to succeed on larger scales.

Rodriguez: Every new project begins with the music. Music drives creativity. The instrumentation, the tempo, the lyrics, the concept of the song, this is what drives the vision. So, for us, it’s not "throwing something at the wall," but rather a creative process that brings a vision to life, which is then executed musically and visually and brought to the masses.

Why do you think there is such a focus in finding "the next generation" of K-pop, even though many artists thrive through multiple of them?

Mina (singer/songwriter, TWICE member): Each generation has their own trends and characteristics, so I think people divide them because they want to remember and cherish each specific generation by their own color. For "the next generation" people will want to do the same.

Jihyo (singer/songwriter, TWICE member): We would love to see everyone enjoying our music without too much focus on which generation it is.

Rodriguez: One view of looking at the generations of music is looking at an artist from their debut through various points of their career. From a company perspective, we are always looking at artists’ development, which is something that U.S. labels often don’t do anymore. We invest in talent, we invest in people, and we give them an opportunity to become the best they can be and achieve their dreams in the hopes that they will become leaders of that next generation.

Where do you think K-pop is headed in the next few years?

Jeongyeon (singer/songwriter, TWICE member): Nowadays, all K-pop acts are beautiful and talented, so I think it would be great if we could see more music and concepts that suit their age.

Tzuyu (singer/songwriter, TWICE member): I'd like to see more collaborations between artists, because I think it's a very unexpected, fun element.

Vince: We don’t call pop music from America "American pop", we just call it "pop." I think music is going to lose its regional borders and music from anywhere will eventually be able to be called just "pop" as long as it’s a hit record. The lines will be blurred and, eventually, names like K-pop, Latin Pop, Afropop will just become "pop."

Cho: K-pop is at a crucial time for the next evolution. It’s hard to predict what’s next, but what I suspect to see is "k-Pop," where "K" is less emphasized than "pop." There will be more hybrid formats of music coming out, and I hope that the K-pop industry can be a leader in this field.

Wonderkid: K-pop will maintain its appeal because it’s on a solid foundation that has been built up over a long period of time. K-pop has been developed in Korea, but will be adopted in multiple countries. It is already happening, young listeners around the world will aspire to be K-pop artists as they grow up. Not all of them will be able to audition and train in Korea, and each country will develop their own versions of K-pop. That will give birth to new music and culture, just as hip hop and rock have influenced the music industry across the globe.

Seungmin (singer/songwriter, Stray Kids member): I do hope that we, Stray Kids, will be at the forefront, leading the way. It’s difficult to imagine what it would be like as the world is changing at a very fast rate, but I’m looking forward to seeing a more futuristic side of K-pop.

Rodriguez: As excited as I am about the many successes that we have had within SM, and the many successes the genre has been able to celebrate in recent years, I firmly believe that we are just getting started. We are at a place where everybody knows that K-pop is here to stay as an important part of pop culture. I know we will continue to see more and more artists from this genre influencing the culture of music globally.

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