J. Ivy Talks Making Music For Social Change, Leading With Love & The Importance Of Supporting Black Artists

J. Ivy

Photo: Andre Wright Jr.


J. Ivy Talks Making Music For Social Change, Leading With Love & The Importance Of Supporting Black Artists

"I feel like people will look back on 2020 … as being a benchmark in time, this being a moment where we saw change. My prayer, my hope and wish is that it's a positive change," the spoken word artist told us in a recent interview

GRAMMYs/Jun 14, 2020 - 09:24 pm

Spoken word artist, poet and author J. Ivy is, understandably so, a person who believes wholeheartedly in the power of words and the importance of using them intentionally. The Chicago native, who's also the president of the Recording Academy's Chicago Chapter, is committed to using his influence and platform to support other artists who are using their voices and gifts for positive social change.

With his weekly IGTV show, "The WORD," born out quarantine, he shares the mic with other artists to collaborate in a way that inspires both them and their listeners, while shining a spotlight on other poets and artists. His journey to where he is today is quite the music industry fable: He got his first big break performing on HBO's "Def Poetry" in the early '00s and soon after landed on Kanye West's 2004 debut album, The College Dropout, on which he delivered a powerful poem on "Never Let Me Down." Those impactful words, which still get him regular shout-outs on Twitter and Instagram to this day, would bring him back to the Def Poetry stage several times.

The Recording Academy recently caught up with J. Ivy to learn more about using music for social change, how the industry can better support Black artists, how non-Black individuals can stand with the Black community and the importance of voting.

How would you describe our current situation?

I feel like people will look back on 2020 in 20, 30, 50 or 100 years as being a benchmark in time, this being a moment where we saw change. My prayer, my hope and wish is that it's a positive change.

Being a Black man in America, you carry a certain fear, anxiety and stress, which every single day is ingrained in you. You've been taught how to survive. You have images that weigh on your subconscious of Black bodies being tortured and killed, oftentimes not captured by a camera phone. Cell phones are fairly new and camera phones even newer. So this is a new phenomenon that we're seeing where people are able to capture these images, but we've been going through this for decades, centuries. That pain, anxiety and trauma, that PTSD—it's ingrained in you. You feel it every single day, even when it's not at the front of your mind.

So I've been processing a lot of what's been going on. Things have been brought to the surface as far as what we're seeing with George Floyd and Ahmaud Arbery and Breonna Taylor. It's so many names. And we're absolutely at a point where it's a critical time.

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How have you been coping with everything? And how are you feeling right now?

For me, being an artist, first and foremost, I take to the pen. I write about what's happening. I've been writing a lot of poetry. I've been journaling. I've been in a lot of conversations with thought leaders, with my wife who is an amazing thought leader, working on what we can do past the emotion and the hurt of it all. It's one thing to be hurt and be reminded of that hurt over and over again. But what are we doing for solutions? What are we doing to get to a space and time where we're not seeing these tragedies occur over and over again? How do we break this cycle of systemic racism? How do we break that down?

So, I've been writing and creating poetry, working on music and having conversations with a lot of people, working on organizing grassroots efforts that will help push new legislation and a new consciousness. A space where we get back to the village, where we get back to protecting ourselves, policing ourselves. It's been a lot of brainstorming and planning and working towards solutions. That's the biggest thing we need right now.

And it's super important that music is a focus because music is oftentimes the quickest way to get any message across to a large mass of people. So, what messaging are we putting in our music? What spirit, what energy are we putting in it? I think it's important when it comes to building within the music community, even not being able to collaborate and create together now, that when people get in front of that microphone, when they pull out that pen or voice memo, when they're documenting their creativity, their spirit, that they're doing it in a space that will help shift consciousness in a positive way.

It's been so long that folks like me have been stepped on and knees in necks and shot and brutalized and terrorized for so long. And we have a multitude of leaders, musicians and artists that can push positivity through. Not that positivity hasn't been in music, but that we're collectively putting messaging in the music that will shift consciousness. I think that's super important right now.

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What are you saying to the people? People are listening. What side of history are you going to decide to stand on? I have a quote that says, "Silence is my violence. It hurts to bite my tongue." We can't be silent right now. In our music, we can't avoid those uncomfortable situations, those uncomfortable conversations. It's gone on too long. A lot of people are comfortable in their bubbles. Everybody wants to be comfortable. But how can you be when you have others that are subjected to so much pain and trauma?

I've always been a strong believer that we are one village, no matter race or creed. And it's time that we weed out the bad. And those that have been silent, we need you now more than ever. We need people to step up. We need you to be voices for the collective, for the community, for our country because it's gone on for too long. And silence, it's like a finger on the trigger. It's important that we speak up.

I'd love to talk a bit more about some of the solutions that you see. What are some essential steps for making positive, long-term change?

Again, the messaging in the music. And we need to create very strong efforts to make sure we're getting the right legislation passed. We need to make sure we're voting for strong leadership, for folks that will protect and serve the common good of every citizen in this country. People being vocal, even about citizenship. Black folks are often overlooked as citizens. We're not afforded the same rights, so we need everybody speaking up. We need to police the police. We need to police those that are in office and make sure that they are being just and they're being fair so we can get to a space of equality by being fair and good-hearted people.

With the police that are currently working, there have been talks about having community review boards for those police. If you have one complaint, two complaints, you go in front of this review board and the community decides if you need to stay on the payroll. We're paying you to work for us, so there shouldn't be an officer like [Derek] Chauvin on the force who's had 18 complaints. 18 complaints but you're still out in the community you fear ... Let's have a review board and make sure that we are in full consciousness of who's patrolling our streets.

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I've been using my platform as a poet. I have a show that I do ... It's called "THE WORD: poetry and conversation," and I do it every Wednesday at 7 p.m. [CDT]. Usually, I have a guest on every week ... I started the show in the midst of the quarantine, I wanted to have an outlet, to have some relief. I'm an unemployed artist right now and I haven't worked for three months at this point. [There are] countless people like me who are struggling and figuring out what are we going to do to keep income coming in. It's tough. So, I said, "Let me start this and have an outlet where I can shine a light on amazing, talented, gifted friends of mine who do a lot of amazing work with their art."

The other night I decided to just open it up ... The show is usually an hour ... We went for almost seven hours last night ... There was so many moving moments and so much great dialogue. I hopped on at 7 [p.m.] feeling extremely tired, hurt, devastated, not knowing how I'm going to get through the show. Something I didn't want to do turned into almost seven hours of just upliftment. That heaviness that I felt in the beginning of the show, in light of everything that's still going on, I felt better. We all had a space and a platform to heal and to find some joy in the midst of all of this chaos. And it showed me the power of the word. That's why I called it "THE WORD," because there's so much power, so much energy in our words. It just reminded me of what we can do when we exert the right energy, and we can collectively come together because we're not alone.

I want to see people using their art to help heal. I want to see more of that collectively across the music industry. We need so much healing and our voices, our music, our words can help to do that. So I would just beg and plead with anybody who has a voice, that has a gift of music, to use your music for that cause, for good.

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What is the role of art and music in fostering social change and racial justice?

I think it's really tapping in. When any creator creates, as a writer, you tap in deep inside and you follow your heart. You follow those love signals that allow you to verbalize and communicate what it is your spirit is telling you at the moment. So as artists, if we could all just really look deep inside, and really reconnect to the source of who we are as human beings, where we're spiritual beings having a human experience. And if we create from that space of love, healing and justice, what we'll create will be medicine for the soul. It'll be medicine for our country. It'll be a huge healing source that'll allow us to pick ourselves up and hopefully hit a reset button.

I have an album coming out. It was supposed to be out, but the quarantine happened; everything just changed. I have a song called "Change The World," which features Tarrey Torae, my wife; she's a singer-songwriter. I discovered a lot more relevance in the song in the past couple [of] days. I'm watching what's going on, and it wasn't even a song I was considering to be a first single or anything like that. But yesterday, I was like, "Man, I need to get this song out immediately because of the message that's in the music."

It really speaks to us being one. I have a line that says, "Those people over there, those ain't strangers / They're beautiful reflections of who we are." We put these divides up so much and I think, again, if we look inside, if we tap in and we create from a space that is led by love, the music we'll create will heal so many people.

Read: How Queer Rappers Are Defining The Next Generation Of Chicago Hip-Hop

What do you think that the music community at large can do to support Black lives and Black artists?

My first thought is there needs to be a fair distribution of wealth. Often, with artists across the board, but especially with Black artists, the splits aren't right. We're glorified in a sense that people love our music ... Our music is loved and appreciated by so many. We understand the role record labels and distributors play when it comes to getting music out there into the marketplace, but be fair in those splits. Make sure those artists can continue to thrive, because often it feels like an assembly line ... People aren't asking for a lot. Just asking for things to be fair, for folks to get what they worked very hard for. And we're making you money, so help me help you, I'll help you help me.

And make sure the music industry is tapping into artists that will push a positive message. We see a negative message that is constantly pushed. Not all music that's pushed is negative, but there's a lot of life-changing, soul-stirring music that will invoke positive change that is overlooked and not promoted. And there are a lot of artists on the ground doing great work, but there's a certain element that the industry continues to support music that promotes violence, misogynistic behavior and things that aren't necessarily lifting us up. We need music that's going to inspire us. And there are a lot of amazing artists that are creating music in that vein.

And no matter what side, because people's reality is reality ... There are other sides, but we only show one side of the coin. Let us see the full picture. We're very diverse. There isn't one kind of Black person. We come in many shades, colors, sizes, with many different thought patterns, styles and creativity. It should all be shown.

Read: Take Action: Want To Support Protesters And Black Lives Matter Groups? Here's How

What can well-intentioned listeners and music consumers do to discover and support Black artists who aren't rising to the Top 40 on Billboard?

It's such a different world musically, as far as the distribution of music and streaming. We fought for the Music Monetization Act and the Fair Play Fair Pay Act. With streaming, it's tough on artists because where we weren't getting fair pay before, the pie has gotten smaller and it's gotten tougher. So for the consumers, I would say do all you can to support artists across the board, not just those in the Top 100.

Normally, I would say make sure you're going out to that shows. If there's a livestream show, make sure that you go on and support. Make sure you're telling your friends about these amazing artists that touch your soul and move your spirit. Buy their product. Make sure you're doing all you can to support them and keep them lifted because it's tough being an artist.

The consumer can support artists' dreams. Artists are living their dream, they're given everything they can to flourish and to share their art and their gift and their voice. Make sure you're subscribing to their YouTube, following them on social media and putting money in their pocket. Become music ambassadors for the artists you love and make sure people are knowledgeable of those artists so that they don't disappear. It's a hard world. We'll be in love with an artist one minute, then here comes the next beautiful, shiny thing and we forget about that last shiny thing and they're left struggling. So we can just continue to support those artists and make sure they have a platform that will sustain their livelihood and their creativity.

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What do you think non-Black individuals can be doing right now to support the Black community?

Well, first and foremost, reach out to your Black family, friends and those that you love. Check on them, see how they are feeling, be a support system. Again, don't be silent. We see it in the streets right now. I think we could all encompass the energy of the positive protests and apply that to our day-to-day. We know it's not your sole responsibility, but if you can help with speaking up, if you can help with encouraging people to have those review boards for the police, if you can create efforts that will get people out to vote for the right people. If you can, again, support artists and those that are making positive change.

Most importantly, it's not being silent, not sitting back [and] seeing harm come to your fellow citizen and being shut off to that just because they don't "look like you." That's why we have to continue to break down the divides. A lot of my white brothers and sisters have been hitting me up, checking on me and, man, that goes such a long way. 

Read: How The Police Used The Cabaret Card Law To Discriminate Against Black Jazz Artists And Musicians

I mean, America needs to apologize. America has never officially said, "You know what? We did wrong by you. You worked and built this country for free. Here's reparations." Maybe it's free healthcare, maybe it's free education, something that will allow us to lift up. You hurt us for so long and it's like, "Man, slavery was so long ago. Why you tripping?" That's the attitude we get. It's like, "No, we're still feeling the effects."

People need to recognize that white privilege is real. It's not cool to ignore that people have had a leg up for hundreds of years ... But in the midst of still trying to fight for equality, we're dealing with all the brutality and the racism. To my white family out there, be conscious. Don't ignore it, don't have a blind eye or a deaf ear to what's happening. Be aware, be conscious and do what you can to fight those injustices. We've done so much for this country. It's about time some of that starts to come back around to us, so we can all be happy and live a fair, peaceful life.

I noticed you've been posting a lot about voting on your social media, which is super important right now. How can people support getting people out to vote? And how can they make sure that they're voting for the right people?

I think all of us kind of focus on the Presidential election. We've all just kind of directed our attention, that's if we vote, towards the President, and we need to continue to educate ourselves about the local issues. I think we're all waking up to the fact that on the ground locally is where the real change can and will happen. So we need to educate ourselves about who is running. We need to vet everybody; they need to be vetted by the community. The entire community needs to be aware of who we are potentially putting into an office.

If they have some ill background or some twisted views, we need to make sure we're putting the word out and let people know that they don't belong in a space of leadership. We can't have people who are going to protect those causing injustice. So education is the biggest thing. I think if we get into a practice of doing it, it will become less and less overwhelming. It'll just become a commonality.

We need to continue to educate ourselves about those local officials and be activists. Get out there and make sure you are using your voice. And make sure we're educating the younger folk who are coming up, who aren't of voting age, so they're learning the importance of voting at a younger age [and] how their voice is important. And their research and educating themselves is important when it comes to selecting those that we choose to put in power.

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Find Out Who's Nominated For Best Rap Album | 2020 GRAMMY Awards


Find Out Who's Nominated For Best Rap Album | 2020 GRAMMY Awards

Dreamville, Meek Mill, 21 Savage, Tyler, The Creator, and YBN Cordae all earn nominations in the category

GRAMMYs/Nov 20, 2019 - 06:28 pm

The 2020 GRAMMYs are just around the corner, and now the nominations are in for the coveted honor of Best Rap Album. While we'll have to wait until the 62nd GRAMMY Awards air on CBS on Jan. 26 to find out who will win, let's take a look at which albums have been nominated for Best Rap Album.

Revenge of the Dreamers III – Dreamville                                                                        

This star-studded compilation album from 11-time GRAMMY nominee J. Cole and his Dreamville Records imprint features appearances from some of the leading and fastest-rising artists in hip-hop today, including label artists EARTHGANG, J.I.D, and Ari Lennox, plus rappers T.I, DaBaby, and Young Nudy, among many others. Recorded in Atlanta across a 10-day recording session, Revenge of the Dreamers III is an ambitious project that saw more than 300 artists and producers contribute to the album, resulting in 142 recorded tracks. Of those recordings, 18 songs made the final album, which ultimately featured contributions from 34 artists and 27 producers.

Dreamers III, the third installment in the label’s Revenge of the Dreamers compilation series, debuted at No. 1 on the Billboard 200 chart and achieved gold status this past July. In addition to a Best Rap Album nod, Dreamers III is also nominated for Best Rap Performance next year for album track “Down Bad,” featuring J.I.D, Bas, J. Cole, EARTHGANG, and Young Nudy.

Championships – Meek Mill

In many ways, Championships represents a literal and metaphorical homecoming for Meek Mill. Released in November 2018, Championships is the Philadelphia rapper’s first artist album following a two-year prison sentence he served after violating his parole in 2017. Championships, naturally, sees Meek tackling social justice issues stemming from his prison experience, including criminal justice reform. The album debuted at No. 1 on the Billboard 200, his second chart-topper following 2015’s Dreams Worth More Than Money, and reached platinum status in June 2019. Meek Mill's 2020 Best Rap Album nod marks his first-ever GRAMMY nomination.

i am > i was – 21 Savage

Breakout rapper and four-time GRAMMY nominee 21 Savage dropped i am > i was, his second solo artist album, at the end of 2018. The guest-heavy album, which features contributions from Post Malone, Childish Gambino, J. Cole, and many others, has since charted around the world, topped the Billboard 200 – a first for the artist – in the beginning of 2019, and achieved gold status in the U.S. As well, nine songs out of the album’s 15 original tracks landed on the Hot 100 chart, including multi-platinum lead single “A Lot,” which is also nominated for Best Rap Song next year. 21 Savage’s 2020 Best Rap Album nomination, which follows Record of the Year and Best Rap/Sung Performance nods for his 2017 Post Malone collaboration, "Rockstar,” marks his first solo recognition in the top rap category.

IGOR – Tyler, The Creator

The eccentric Tyler, The Creator kicked off a massive 2019 with his mid-year album, IGOR. Released this past May, IGOR, Tyler’s fifth solo artist album, is his most commercially successful project to date. The album debuted at No. 1 on the Billboard 200, marking his first time topping the coveted chart, while its lead single, "Earfquake,” peaked at No. 13, his highest entry on the Hot 100. Produced in full by Tyler and featuring guest spots from fellow rap and R&B stars Kanye West, Lil Uzi Vert, Solange, and Playboi Carti, among many others, IGOR follows the rapper’s 2017 album, Flower Boy, which received the Best Rap Album nod that same year.

The Lost Boy – YBN Cordae

Emerging rapper YBN Cordae, a member of the breakout YBN rap collective, released his debut album, The Lost Boy, to widespread critical acclaim this past July. The 15-track release is stacked with major collaborations with hip-hop heavyweights, including Anderson .Paak, Pusha T, Meek Mill, and others, plus production work from J. Cole and vocals from Quincy Jones. After peaking at No. 13 on the Billboard 200, The Lost Boy now notches two 2020 GRAMMY nominations: Best Rap Album and Best Rap Song for album track “Bad Idea,” featuring Chance the Rapper.

Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz & More Join Small Business Live Benefit Livestream

Brittany Howard

Photo: C Brandon/Redferns/Getty Images


Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz & More Join Small Business Live Benefit Livestream

Proceeds from the event will be go toward loans to small businesses founded by people of color, with additional support to women-owned and immigrant-owned businesses, via Accion Opportunity Fund

GRAMMYs/Jun 16, 2020 - 04:13 am

This Saturday, June 20, artists including Brittany Howard, Brandi Carlile, Leon Bridges, 2 Chainz and more will come together for Small Business Live, a livestream fundraiser event for small businesses facing challenges from the COVID-19 pandemic. 

Proceeds from the livestream will go to Accion Opportunity Fund to support small businesses founded by people of color, with additional support to women-owned and immigrant-owned businesses.

“Entrepreneurs of color are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” Accion Opportunity Fund CEO Luz Urrutia said. “We have to decide what we want our Main Streets to look like when this is over, and we must act decisively to keep small businesses alive and ready to rebuild. This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession, and centuries of racism, xenophobia and oppression.”

Tune in for Small Business Live Saturday, June 20 from 4:00 p.m. to 10:00 p.m. EDT on The site also provides a full schedule of programs and links to watch the livestream on all major digital platforms. To learn more about Accion Opportunity Fund, visit the organization's website.

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Pusha T Announces Daytona Tour, Drops "If You Know You Know" Video

Pusha T

Photo: Ethan Miller/Getty Images


Pusha T Announces Daytona Tour, Drops "If You Know You Know" Video

The rapper will hit the road across the U.S. in support of his recently released, Kanye West-produced album

GRAMMYs/Jun 21, 2018 - 06:04 pm

Pusha T has officially announced dates for his 2018 Daytona Tour. The Former Clipse rapper will hit the road for a 22-date U.S. tour in support the Kanye West-produced album launching in Denver on July 21 and wrapping up in Oakland, Calif. on Oct. 13. In addition to the tour announcement, Pusha also dropped a video for the lead-off track from Daytona, "If You Know You Know," directed by Shomi Patwary.  

The 2018 Daytona Tour will make stops in Detroit, Chicago, Boston, Dallas, Phoenix, Los Angeles, and more. The Bronx-born rapper will bring along Valee and Sheck Wes as opening acts.

Daytona was released on May 25 as the first project of Kanye West's "Wyoming Sessions." Four of the album's songs have cracked the Billboard Hot 100 including "Infrared," "If You Know You Know," "The Games We Play," and "What Would Meek Do" featuring West. The album also debuted at No. 3 on the Billboard 200.

A full list of dates for the 2018 Daytona Tour, along with ticket information, can be found via LiveNation's website.

Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? "Talk To GRAMMYs"

Rolling Loud Festival Los Angeles Reveals 2019 Lineup

Doja Cat

Photo: Scott Dudelson/Getty Images


Rolling Loud Festival Los Angeles Reveals 2019 Lineup

Find out who's bringing the heat to the hip-hop fest returning to L.A. this December

GRAMMYs/Oct 2, 2019 - 12:11 am

Today, Rolling Loud revealed the massive lineup for their final music festival of 2019, Rolling Loud Los Angeles, which is set to take over the Banc of California Stadium and adjacent Exposition Park on Dec. 14–15.

This iteration of "the Woodstock of Hip-Hop," as the all-knowing Diddy has called it, will feature Chance the RapperLil Uzi VertJuice WRLDYoung Thug and Lil Baby as Saturday's heavy-hitting headliners. Sunday's headliners are none other than Future, A$AP Rocky, Meek Mill, YG and Playboi Carti.

L.A.'s own Blueface, Tyga and Doja Cat, are slated to perform, as well as representatives from the diverse rap scenes across the country, including Wale, Juicy J, Lil Yachty, Megan Thee Stallion, Gunna, Tyla Yaweh, Machine Gun Kelly and Yung Gravy.

The lineup announcement follows the successful wrap of Rolling Loud Bay Area in Oakland this past weekend. The event's flagship Miami event took place in May this year, and the New York and Hong Kong debut editions will both take place later this month.

Tickets for Rolling Loud L.A. go on sale this Friday, Oct. 4 at 11 a.m. PST. The complete lineup and more info on this event and their other fests can be found here.

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