meta-scriptHow Jake Miller Mastered TikTok To Connect With Fans During Lockdown | GRAMMY.com

Jake Miller

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How Jake Miller Mastered TikTok To Connect With Fans During Lockdown

With nearly half a million followers, the Florida-born recording artist has created an endearing set of short-form music videos utilizing everyday household objects—and his entire family

GRAMMYs/May 13, 2020 - 09:11 pm

If you had asked recording artist Jake Miller a few months ago if he thought he’d be a huge hit on TikTok, he probably would have laughed at you. The singer, whose hit "Wait For You" blew up streaming playlists and radio in 2019, was not a fan of TikTok at all until COVID-19 forced him into lockdown with his family in Florida where he grew up. 

"It was honestly the first day I got home, my sister was just nonstop dancing on TikTok, and it was really annoying," he says during a lockdown-friendly Zoom chat. "I’m like, 'What are you doing; what is this app?' She kept asking me to do dances with her, and I told her, 'I do not dance. This isn’t happening.'"

However, while tucked away in quarantine, Miller realized pretty quickly that TikTok might be the key to connecting with his fans, especially considering he has no idea when he’ll be able to get on the road again. That was when he made his first TikTok of a song he wrote and filmed in his house. He titled the March 22 video "How Long Will This Last" and recruited his parents and his sister to join him. In the song, he laments about the virus canceling all his plans and having to ration food. 

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@jakemiller/video/6807145976458169605" data-video-id="6807145976458169605" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@jakemiller" href="https://www.tiktok.com/@jakemiller">@jakemiller</a> <p><a title="coronaviruschallenge" target="_blank" href="https://www.tiktok.com/tag/coronaviruschallenge">#</a><a title="coronavirus" target="_blank" href="https://www.tiktok.com/tag/coronavirus">#</a><a title="covid19" target="_blank" href="https://www.tiktok.com/tag/covid19">#</a><a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou">#</a><a title="foryourpage" target="_blank" href="https://www.tiktok.com/tag/foryourpage">#</a></p> <a target="_blank" title="HOW LONG WILL THIS LAST - jakemiller" href="https://www.tiktok.com/music/HOW-LONG-WILL-THIS-LAST-6807139791327496965">♬ HOW LONG WILL THIS LAST - jakemiller</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

"I would use household items to make the beats, and we would write funny lyrics about what we're doing at home," he says. In the first video, Miller turned to the sound of paper towels ripping and hand soap dispensing as just a couple of the unique sound effects that fit the theme of COVID-19. And though making light of a seriously heavy global crisis could be taken the wrong way by some, for Miller, it’s been a coping mechanism and a way to create content for his fans—not to mention a way to connect with his family. 

"It was just a way for me and my family to do something creative together," Miller says. "I think when this is all over, we'll have those videos to kind of watch and look back on. We'll always remember this time as just being weird but fun for us."

Since that first video, Miller has created seven more original songs for TikTok, which he’s now dubbed his Quarantunes EP. His whole family—and even his girlfriend—have appeared in the videos, seemingly enjoying the spotlight as much Miller. "We all write; we all sing," he says. Interspersed with his Quarantunes songs are various other TikTok videos so Miller can keep his profile up and continue to connect with users. 

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@jakemiller/video/6807512797342174469" data-video-id="6807512797342174469" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@jakemiller" href="https://www.tiktok.com/@jakemiller">@jakemiller</a> <p><a title="coronavirus" target="_blank" href="https://www.tiktok.com/tag/coronavirus">#</a><a title="covid19" target="_blank" href="https://www.tiktok.com/tag/covid19">#</a><a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou">#</a><a title="foryoupage" target="_blank" href="https://www.tiktok.com/tag/foryoupage">#</a><a title="takeawalk" target="_blank" href="https://www.tiktok.com/tag/takeawalk">#</a></p> <a target="_blank" title="TAKE A WALK - jakemiller" href="https://www.tiktok.com/music/TAKE-A-WALK-6807509576976534278">TAKE A WALK - jakemiller</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

And the videos are working incredibly well to not just engage with Miller’s current fans but to bring new ones in as well. "So many new people are seeing my stuff who have never heard of me. I'm getting Instagram DMs saying, ‘I saw your TikTok video on my phone. I went and looked up your music, and now I'm a huge fan,’ so that's why I do it."

His TikTok account since then has gained over 400K new followers, more than 25 million views, and three million likes. But the growth isn’t contained to TikTok: he’s also gained thousands of new fans on Instagram as well.  "Anything you can do on a daily basis as an artist to keep being creative, keep gaining followers, and keep getting new eyes on you," he said. "Because ultimately it all leads back to my music."

27-year-old Miller, who has been making beats and writing music since he was in high school, has always kept his fans at the forefront of his career, so it’s no surprise that he’s used this time to find new ways to interact with them. After years of cranking out songs, in a variety of themes—from suicide awareness to heartbreak—his dedicated fans, dubbed the "Millertary," have been along for the whole ride. "As an artist, I understand how valuable that is and how rare that is," he says. "I feel like as long as I have them, I'll be fine no matter what." They camp out for shows all over the country, get tattoos of his lyrics, and bond over social media even if they’re miles apart. And now with Miller’s TikTok spree, his fans have a whole new place to hang out. 

"They all seem to be loving [the TikTok videos]," Miller says. "I don't know how long this whole TikTok phase will last, but right now I'm just doing what I can to stay productive, creative, and not lose my mind in boredom." And the beauty of TikTok is that once someone has uploaded a sound to the social media platform, it’s there for more people to use in their own videos, which can make it spread rapidly. "I definitely encourage people to make their own TikToks to [my music]," he says. "Because I want the music to just spread and spread and spread. TikTok is a really great place to spread your videos to people who have never heard of you." 

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@jakemiller/video/6808273055895309574" data-video-id="6808273055895309574" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@jakemiller" href="https://www.tiktok.com/@jakemiller">@jakemiller</a> <p><a title="ineedmy6feet" target="_blank" href="https://www.tiktok.com/tag/ineedmy6feet">#</a><a title="coronavirus" target="_blank" href="https://www.tiktok.com/tag/coronavirus">#</a><a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp">#</a><a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou">#</a><a title="foryoupage" target="_blank" href="https://www.tiktok.com/tag/foryoupage">#</a></p> <a target="_blank" title=" I NEED MY 6 FEET - jakemiller" href="https://www.tiktok.com/music/I-NEED-MY-6-FEET-6807411359135910662"> I NEED MY 6 FEET - jakemiller</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

Other artists have leveraged TikTok in similar ways, including Drake, who utilized the video-sharing platform to blow up "Toosie Slide" as a dance trend before the song and video were actually released a few days later. On the flip side, artists who didn’t yet have record deals have been able to jump-start their careers thanks to TikTok’s algorithm helping their music reach millions of new people. Arizona Zervas, the rapper behind the popular TikTok song "Roxanne," had previously been releasing his music independently, but after "Roxanne" charted in late 2019, Columbia Records snatched him up and signed him to its label. 

TikTok, which used to be Musical.ly, only launched in the U.S. in 2019 under that name through Chinese company ByteDance. Since its makeover, the video-sharing platform has grown exponentially and has become the place to discover new things as a consumer and get your talent out there as a performer. The app already has over 800 million users and counting with the number of videos multiplying every single day. What’s unique about TikTok compared to other social media platforms is that it doesn’t necessarily matter if you have any followers to start. Because of the way TikTok adds videos to its For You page—a unique mixture of content provided to users to scroll through—someone with zero followers could end up having a video that quickly goes viral. One viral video or sound that gets picked up by a larger account can catapult a TikToker into an elite level where they suddenly have a huge audience, a fact Miller is aware of and appreciates as an artist continuing to try to gain new fans and share his music. "This is a really great opportunity for if I'm an artist, I'm just starting out, and I have nobody who follows me, but I want people to listen to my music. This is the best way to do it right now."

Miller’s still not sure what the next step is for his TikTok account, whether he’ll continue to make fun little songs or pivot to more serious promo, but for now, he’s enjoying the bit of quirky fun he’s having. He’s still keeping his fans in mind, though, when he creates new music-related videos: "I put some of my unreleased music behind these videos," he says. "Obviously these songs aren't out. They're just kind of little teasers to show people what's to come." And a fact like that just goes to show how much he cares about making his fans happy, especially right now when the world can feel so bleak at times. “In a time like this where I'm not on the road and I can't see them face-to-face, it's super important to just stay in touch with the fans."

One thing Miller knows for certain is that he won’t be writing any real songs about quarantine or COVID-19. He's currently working on new music for a new project due out later this year. The first single from the upcoming EP or album (Miller hasn’t decided yet) is called "Saved Me" and lands May 15. He calls the song his favorite he’s ever written—and from a pool of hundreds of songs, those are big words. "It's always a really exciting time as an artist when you know that you're about to enter a new chapter in a new era," he says. "Musically, ['Saved Me'] sounds different." He plans to head into his new era in what he calls "a good place" because he’s happy in his relationship with his girlfriend and excited about the future of his career. And thanks to TikTok, he’s headed into his new era with a swath of new fans ready to buy and stream his music and buy tickets to shows. "As long as I keep making music that's true to me and they stick with me, I feel like I'll be good forever."

Lil Nas X's No. 1 Run Began With TikTok, Now The Music Industry Is Taking Notice

TikTok Artists 2023 List Hero
(Clockwise, from bottom left): SexxyRed, Paul Russell, FIFTY FIFTY, Flyana Boss, Kenya Grace

Photo: WireImage, Kevin Kane/WireImage, Han Myung-Gu/WireImage, Kaitlyn Morris/Getty Images, Hannah Diamond

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TikTok's Musical Class Of 2023: 8 Artists Who Transformed Virality Into Stardom, From Tyla to FIFTY FIFTY

After yet another year of TikTok's domination in musical discovery, get to know eight artists who emerged on the app as certified hitmakers this year.

GRAMMYs/Dec 21, 2023 - 04:03 pm

Music and social media have never been more intertwined. As TikTok continues to integrate into the music industry, for many artists, being a musician and a content creator are no longer mutually exclusive.

Riding the algorithm to fame isn't always easy, but it's undeniable that TikTok is now one of the most effective marketing tools for artists, just as acts like Nicky Youre and Alexandra Kay saw in 2022. From Tyla's viral "Water" dance challenge to Sexyy Red's "SkeeYee" hair flip trend, up-and-coming artists took advantage of TikTok's power once again in 2023 — like the K-pop act FIFTY FIFTY, who transformed their catchy dance-pop single "Cupid" into a skyrocketing commercial breakthrough.

"TikTok provides promotional opportunities for rising artists like us [by] providing an opportunity to be exposed in many different angles," FIFTY FIFTY's Keena told GRAMMY.com.

For hip-hop duo Flyana Boss — whose single "You Wish" took off on the app — TikTok has helped them learn "the power of manifestation and never giving up on your dreams." They add, "there's a strong audience out there that's hungry for artists like us."

TikTok has both personalized and revolutionized how music is shared daily. Here are eight artists who brought your "For You" page to life — and made it big in 2023.

Aliyahs Interlude

If anyone's an It Girl, it's Aliyah Bah. Known as Aliyah's Interlude online, the TikTok influencer quickly grew a fan base through her fashion sense, blending Y2k fashion with Harajuku style in her own #Aliyahcore. This year, she took a step into pop stardom with her anthem "IT GIRL."

Inspired by the likes of Azealia Banks, Ayesha Erotica, and Beyoncé's RENAISSANCE, Bah's poppy house track channels a confidence that's dazzling and dramatic. More than a million TikTok videos spotlight the song's chorus — "I-T-G-I-R-L! You know I am that girl" — over outfit checks, girl nights, lip syncs, makeup transitions, and much more.

"When I dropped it, the song just went crazy immediately and wanted to make all the promo based on just, like, me being super cute and stylish," Bah told TIME.

The influencer and singer further gained notoriety by rocking her girly style in a cameo in Doja Cat's "Agora Hills" music video. #Aliyahcore is all about being unflinchingly true to yourself, and "IT GIRL" channels that hot girl energy —- because Bah is that girl.

Austin Williams

Scrolling on country TikTok, the odds are high that you'll come across a video from singer/songwriter Austin Williams — and after hearing his deep, gravelly voice, you'd find it hard to believe he's only 19.

The Nashville musician's mature vocals have helped him propel to nearly half a million TikTok followers, garnering more than 3.8 million likes on the platform. On one of his most viral songs, titled "90s Rap Mashup," he shows off his high-energy rhythmic flow while paying tribute to hip-hop legends. Alternatively, he leans into a solemn side with similarly popular singles "Wanna Be Saved" and "Bury My Bones."

Thanks to his versatility, Williams recently signed a deal with CAA and announced that he's opening on tour for fellow country artist Warren Zeiders (whose ascent to fame is also owed in part to TikTok, which boosted his original song "Ride the Lightning"). Given Williams' natural talent and knack for social media, it's only a matter of time before he's headlining his own tour.

FIFTY FIFTY

Globally, "Cupid," belonging to the rising South Korean girl group FIFTY FIFTY, took flight as one of TikTok's most inescapable songs this year.

The radiant bubblegum song earned its spot at No. 17 on the Billboard Hot 100, and its incredible 10-week chart streak made it the longest-charting song by a K-pop girl group.

FIFTY FIFTY's Keena praised TikTok for being "user friendly and easily accessible" for music fans. "When these factors meet an easy-listening song like 'Cupid,' the synergy was amplified and aligned with the fast-paced trends," the singer explained to GRAMMY.com. (Currently, Keena is the only member of FIFTY FIFTY, as the group's former agency, Attrakt, recently terminated the contracts of members Aran, Sio, and Saena, filing a lawsuit for alleged defamation and attempting to break their contracts.)

Beyond the sped-up version popularized on TikTok, "Cupid" spurred a series of additional remixes — a "Twin" version, live studio version, and collaboration with Sabrina Carpenter.

Flyana Boss

Folayan and Bobbi LaNea, the hip-hop duo who go by the stage name Flyana Boss, went viral when they posted a TikTok of themselves running while rapping a verse of their track "You Wish" — and now they're sprinting to victory.

"I think we're both still in shock at how many people these videos have reached," they shared in a statement to GRAMMY.com.

After signing to vnclm/Atlantic Records in 2021, their TikToks have collectively racked up more than 40 million likes on the platform and helped the pair gain more than 1 million monthly Spotify listeners. Sharing music on the app not only helped them grow their fan base this year, it exponentially fueled their ambition.

"TikTok's great for music discovery and as an artist, you can get your music to a large active community of people by posting," the pair said. "So we fed the algorithm as much as we could!"

With their name stemming from "flyness" and "bossness," it's no surprise that Flyana Boss are killing the game — and if you're lucky, you might just catch them on their 2024 headlining tour, which kicks off Feb. 24.

Kenya Grace

Kenya Grace is no stranger to fame this year. Though her musical specialty is in bedroom pop, her talent swells far beyond her London bedroom. "Strangers," a dance-pop song about ghosting on dating apps, blew up massively on TikTok; one of her first teaser videos for the song now has more than 85 million views.

"I hate making people wait!" she told Rolling Stone UK. "I love being free with [my] socials and, like, just posting stuff, whatever it is that I make that week. 'Strangers' came out really fast, which was great."

At just 25 years old, Grace dethroned Doja Cat on the U.K. singles chart, and became the second British female solo artist in history to score a No. 1 by writing and producing a song entirely by herself. Her echoey, airy delivery and enveloping drum'n'bass production is irresistible, making her debut single with label Warner Records Inc. an instant smash.

Paul Russell

After releasing a handful of albums and singles during college, Paul Russell began building a dedicated TikTok following in 2020 — and his foundational years are finally paying off. This year, his charming single "Lil Boo Thang" took off on TikTok with its infectious energy and playful lyrics, peaking at No. 23 on the Billboard Hot 100 — and scoring Russell a hot deal with Arista Records.

Sampling the Emotions' 1977 soulful song "Best Of My Love," Russell's hit exemplifies the growing trend of interpolating older music to inspire and create new art — one he made his own long ago.

"When I first started, I would find a song that was already popular and do a rap verse on the end," he shared in an interview with RANGE. "If someone is scrolling and hears something they recognize, it's like 'Oh! What's he going to do with this?'"

Pulling from Russell's '70s and '00s R&B inspirations, "Lil Boo Thang" conjures a joyful spirit. And since Russell has announced he's working on his upcoming album, only more joy is to come.

Sexyy Red

"To be honest, I wasn't surprised when it went viral. I been going viral for as long as I can remember," Sexyy Red laughed in an interview with GRAMMY.com.

The rising rapper knows how to navigate TikTok like a pro. Her first label mixtape, Hood Hottest Princess, dropped this summer via Open Shift, following her previously released singles "Pound Town" (with Tay Keith) and "SkeeYee" going wildly viral on the video-sharing app this year. "Pound Town" landed a highly anticipated Nicki Minaj feature, and "SkeeYee" became the first No. 1 on the new TikTok Billboard Top 50 chart in September.

"TikTok helped introduce my music to people who might have never heard it before, and also me as a person outside of what I say in my songs," she described. "I also like seeing how people get [their] own meanings from my music."

Her success has spurred collaborations with Summer Walker and Lil Durk, and the rapper opened for Drake in August on his It's All a Blur Tour.

"I learned that I can really do anything I put my mind to. I'm grateful that I get to be in a position to take care of my family and friends, and put out music that people can turn up to," she continued. "The doubters will be believers real soon."

Tyla

Hips don't lie, and when a snippet of the chorus from Tyla's "Water" became the TikTok sound of a viral dance challenge, the artist swiftly surged to international fame.

In 2019, the South African singer found success with her vibey debut single "Getting Late," but her global breakthrough this year came from the universal catchiness of "Water." Serving as just a sample of the 21-year-old's incredible musical talent, the viral amapiano track also earned the singer her first GRAMMY nomination this year in the newly minted Best African Music Performance category, alongside ASAKE & Olamide's "Amapiano," Burna Boy's "City Boys," Davido and Musa Keys' "UNAVAILABLE," and Ayra Starr's "Rush."

"​​I've noticed that people's attention spans aren't that long anymore," Tyla told 2024 GRAMMYs host Trevor Noah for Interview magazine. "People like watching short videos, so with my music, I love creating small videos that I hope will trend. Because I've been on social media throughout my life… I use that to my advantage when promoting a song."

Bringing pure passion to her amapiano and pop music, it's clear Tyla isn't just keeping her head above water — she's ready to ride the waves, from TikTok and beyond.

Sabrina Carpenter's Big Year: The Pop Songstress Gushes On The Eras Tour, Her Christmas EP & More

Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Jax Press Photo 2023

Photo: Braverijah Gregg

interview

How Jax Became Pop's Funny Girl: Being A Theater Kid, Beating Cancer & Finally Expressing Herself

Whether she's poking fun at Victoria's Secret in a hit song or creating a hilarious TikTok bit with Paris Hilton, Jax isn't just making a career out of being funny — she's living her truth.

GRAMMYs/Jun 26, 2023 - 08:39 pm

Viral TikTok stars are commonplace in pop culture today. But when Jax had a video go viral in 2020 amid the worldwide quarantine, it wasn't just another viral video — for the New Jersey-born singer, it was practically life-saving.

After years of being told she "wasn't mysterious enough" for the L.A. pop music scene, Jax decided to post a video parody of Fountains of Wayne's "Stacy's Mom." Channeling her mom's New York accent, she delivered "Stacy's Mom from Stacy's Mom's Perspective," and practically overnight, Jax realized she might actually have what it takes to make it.

"It was the dream. Finally people were like, 'Okay, you can do this for a living,'" Jax recalls. "And  I'm like, 'That rocks, thank you, because I suck at everything else.'"

Comedy has been ingrained in Jax since childhood, when she first started going to theater camp. She knew at a young age that making others laugh was her calling, and as she puts it, "filling dead air with jokes" is her specialty. Now, her sense of humor is translating through her original music.

Jax's success extended beyond TikTok last year with "Victoria's Secret," a witty confrontation of the lingerie brand's glamorization of unrealistic body image. The song makes points that are hilarious ("I know Victoria's Secret/ She was made up by a dude," she sings in the song's hook) but also meaningful — so much so that it sparked a public statement from the brand's CEO acknowledging its past pitfalls.

While "Victoria's Secret" may be Jax's biggest hit to date, it's just one of hundreds of brilliantly funny tunes she's crafted, including her latest single, the twisted princess tale "Cinderella Snapped." But no matter where her career goes from here, Jax is just happy she's finally able to be herself.

Before Jax kicked off her summer tour with Big Time Rush on June 22, the singer took GRAMMY.com through six foundational pieces of her life that have led to her dream come true — and ultimately made her one of pop's funniest new stars.

Being A Theater Kid

I knew I wanted to be on stage from a very young age, so I grew up with theater. I got a sense very young [about] what an audience would respond to, what kind of comedic timing would work, or what kind of dramatic timing would work. 

I can remember every single role, whether it be community theater, or something a little more pro, or at camp. I remember how hard I fell in love with almost every single role I played. I don't know if that makes me a sociopath. 

A big one for me [was when] I earned playing Annie — after being in Annie as not Annie two times prior, I finally got Annie. I worked hard enough to prove myself, and then I had to take this on as myself. The next year I got the role of Lily, and I loved that role. I got a huge audience reaction. It was the comedic relief of the show. 

Beating Cancer

I got pretty sick somewhere in between writing for myself and transitioning out to L.A. as a songwriter. I had to take a year off of singing, and I couldn't do anything other than write. They did a huge surgery where they removed my thyroid for thyroid cancer, and it was the coolest gift I could ever receive.

I mean, it didn't seem like that at the time, but now I know that I would not be a songwriter if it weren't for that year. [It was] almost like a full bootcamp on writing, [and it helped me] realize that I could actually make a living doing this. If I tried hard enough, I could not only write for me but write for anyone. 

It was the most bizarre year ever, but it got me here. I love talking about it because it feels like a W, it doesn't feel like an L. [Laughs.] 

Struggling To Make It In L.A.

L.A. gave me a really cool perspective. When I came out here to write for other people, there were songwriters that were lightyears ahead of me. I went my whole life writing songs for myself, in my own little world. I started in musical theater, I joined a bunch of bands, I tried to write my music, I've done shows. I've done a million different chapters in my life where I tried for me. When it came to L.A., I [got [time with] creatives that brought me to another level as a songwriter and taught me how to nurture my skill set. 

At the same time, whenever it came back to my project, and when I was able to master the way I write, it was never enough. Every time I wrote what genuinely felt like the right thing to write in my heart, how I would write it — as cheesy or non cheesy, as dark or bright or funny or whatever it was — it's always extreme. It's pretty in your face, like, "Here's what I'm saying, and here is a joke and here is not a joke," you know? That is how I speak, that's who I am, my whole life, in every aspect.

I was told I needed more mystery. It was like, "You need to be cooler in this, you need to be sexier" — I've been told to cut weight my whole life. When I started doing pop music, especially, people were like, "You must look like your pop icons if you want to do these types of songs." 

I started to lose [my] sense of self. That on top of having to pay rent in L.A., you just get really discouraged. You start to associate your skills and your talent and your self-worth with how much money you make, who you're around, what your cuts are, who you know. And I started to really get secluded. And thank God I did, because that's where my quarantine ended up — I ended up hitting rock bottom and then just saying "F— it" and putting out what I felt was good. 

And with apps like TikTok, where it's a little more equal opportunity to anyone in the world, it was the dream. Finally people were like, "Okay, you can do this for a living," and I'm like, "That rocks, thank you, because I suck at everything else." [Laughs.]

@jaxwritessongs A Doctor and a Hypochondriac wrote a song together 💀👨‍⚕️🤒❤️‍🩹 @drjoe_md #doctor #hypochondriac #songs #sorrynotsorry ♬ original sound - Jax

Becoming TIkTok Famous

It's a hard struggle like bridging the gap between [funny and kitschy]. I kind of landed in that space on TikTok. I'm not a comedian by any means — I was in a huge panic [when my first video blew up], because I'm like, I can't maintain a funny thing. I have all these new people commenting on my original stuff, my music — what can I do to like, blend the worlds? 

I definitely have a really easy time with perspective writing and creative writing. I love taking characters and shifting them into the wrong places and stories. I loved that in theater growing up. I loved that in writing classes growing up. So I spent a minute [thinking], Well, if people were into this, and that's why this first thing went [off], there's a million perspectives of songs that we can POV and parody. The wheels kind of started turning, and then in the bigger scheme of things, I was like, I wonder if they would actually like my music, because this isn't my music. This is just kind of fun.

I love Bo Burnham, I love Lil Dicky, I love punny rappers — I love Eminem. And then I also love a good wordsmith, like Julia Michaels, Sia, Joan Jett, Billy Joel. That's why I'm the writer I am today, but I always hid it. 

"Ring Pop" was the first [original song I posted] of something I was going through during the quarantine with my fiancé. And for the first time, people who cared about the parodies sort of cared about this, and the common ground was that it is how I talk and it is my humor. That's the first time in my life I've been totally unapologetically writing the way I want to write.

I don't encourage kids to need the validation of everyone around them to feel good, but I definitely personally was in a place where I really needed it. I really, really needed just one little glimmer of light at the end of the tunnel to be like, You can make a living doing music, and you are good enough to do this. You can still write songs, you don't have to quit. That was the moment from the universe that was like, Hey, don't give up! 

My therapist tells me it wouldn't have mattered if there were TikTok or not. But it was really important for my self-worth, and it did remind me that the second I just reverted back to what was natural was when things started moving in the right direction.

[TikTok has] gotten me confident enough to write what I want to write, sing what I want to sing, stick up to people I want to stick up to. I've never felt more empowered, especially as a woman in music, to just speak what I want to speak. It still gives me anxiety dreams, but I still wake up in the morning and want to do it. I get to speak cool truths, and that's the only reason I ever wanted to do music or perform. 

I have had so much trauma with my body and how I see myself in the mirror, and every day it's still a learning process for me in how to get healthy up here. And the growth I have had since TikTok, and dressing how I want to dress, doing things like "Victoria's Secret" — completely ignoring how I was supposed to look and just looking the way I do at my grossest, in my teenage dirtbag era, right? I feel good, and they let me feel good. 

Some kids dress like me at shows, which is crazy. That's just insane, because I just went the last 26 years thinking I was doing it all wrong. And that's the biggest blessing of the whole thing — it was free therapy. 

@jaxwritessongs A song about @ParisHilton 🧠👸🏼🤯 #fypシ #icon #ceo #parishilton ♬ original sound - Jax

Documenting Everything

I only get my concepts from just talking to people. Never anywhere else. I don't come up with them in the studio — I'm writing [things] down all day. 

It's kind of a defense mechanism — I can't go into the studio and just pull from the sky. So I quickly realized to document what [I've] felt in that moment — like, even if I'm totally drunk, or if I'm sleep talking, or I just woke up or I'm in the shower. I used to set a tape recorder by my bed, because a lot of my ideas would come in my sleep.

It's like I know that I need to prepare for work when I go and socialize. And I remember to document the moments that made me feel something. Or even just one word. 

Somebody yesterday said the words to me, "Bend the universe." And I was like, "That's a great concept." That's why I think breakups were, like, the best times for writing because there's so much being said and so much going on — so much healing and crying and pain. The amount of times that I've written breakup songs because my best friend was in pain — I'm like, I hate to be that guy right now but…

Now that I'm doing all my songs and I'm putting out my own music, people — especially moms — take it very seriously. They don't realize that there are multiple writers in the room, and a really cool piece of work and art can come out of everybody's collective experience in the room. 

Like, I have a song [with] the name Alyssa, but it was because the engineer's ex-girlfriend was named Melissa and then it somehow morphed into Alyssa to play into "Are you A-listening?" It's an evolution with people in the room, but when you're the face of it, then it gets tricky, because people are like, "Why are you endorsing this to my kids?" 

It's a lot of pressure being the face of the final product, which is not the thing I'd been doing for the last few years at all. I had been the face behind the project trying to protect the artist, and make sure I don't say anything that could be taken the wrong way or that's not authentic to them, but still using my own experiences. They take it very seriously — even some of the skits where I thought for sure they'd think it was a joke.

Being Her Awkward Self

I grew up around a lot of cool people. I come from a really loud family. I have two very cool, smart parents that were always super down to Earth and real. I think in another life, my dad totally could've been a really cool actor or comedian. He's the funniest guy I know; he's real quick. 

When it comes to comedic [instincts], I don't know, I think it's awkwardness at the end of the day. It's a problem I have — I have to stop filling dead air with jokes all the time. It's what I do, essentially, from the second I wake up to when I go to bed. It's gotten me into a lot of trouble.

For anybody that knows who I am personally, this is the closest I've ever been in my work to how I am with people — like, I'm Punmaster 5000, I make inappropriate jokes at the wrong times. I deal with things in satire and comedy. I'm taken off guard by how much people actually are down to listen to that. It's a cool spot in my life, because it's the first time I'm feeling authentic.

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Franc Moody
Franc Moody

Photo: Rachel Kupfer 

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A Guide To Modern Funk For The Dance Floor: L'Imperatrice, Shiro Schwarz, Franc Moody, Say She She & Moniquea

James Brown changed the sound of popular music when he found the power of the one and unleashed the funk with "Papa's Got a Brand New Bag." Today, funk lives on in many forms, including these exciting bands from across the world.

GRAMMYs/Nov 25, 2022 - 04:23 pm

It's rare that a genre can be traced back to a single artist or group, but for funk, that was James Brown. The Godfather of Soul coined the phrase and style of playing known as "on the one," where the first downbeat is emphasized, instead of the typical second and fourth beats in pop, soul and other styles. As David Cheal eloquently explains, playing on the one "left space for phrases and riffs, often syncopated around the beat, creating an intricate, interlocking grid which could go on and on." You know a funky bassline when you hear it; its fat chords beg your body to get up and groove.

Brown's 1965 classic, "Papa's Got a Brand New Bag," became one of the first funk hits, and has been endlessly sampled and covered over the years, along with his other groovy tracks. Of course, many other funk acts followed in the '60s, and the genre thrived in the '70s and '80s as the disco craze came and went, and the originators of hip-hop and house music created new music from funk and disco's strong, flexible bones built for dancing.

Legendary funk bassist Bootsy Collins learned the power of the one from playing in Brown's band, and brought it to George Clinton, who created P-funk, an expansive, Afrofuturistic, psychedelic exploration of funk with his various bands and projects, including Parliament-Funkadelic. Both Collins and Clinton remain active and funkin', and have offered their timeless grooves to collabs with younger artists, including Kali Uchis, Silk Sonic, and Omar Apollo; and Kendrick Lamar, Flying Lotus, and Thundercat, respectively.

In the 1980s, electro-funk was born when artists like Afrika Bambaataa, Man Parrish, and Egyptian Lover began making futuristic beats with the Roland TR-808 drum machine — often with robotic vocals distorted through a talk box. A key distinguishing factor of electro-funk is a de-emphasis on vocals, with more phrases than choruses and verses. The sound influenced contemporaneous hip-hop, funk and electronica, along with acts around the globe, while current acts like Chromeo, DJ Stingray, and even Egyptian Lover himself keep electro-funk alive and well.

Today, funk lives in many places, with its heavy bass and syncopated grooves finding way into many nooks and crannies of music. There's nu-disco and boogie funk, nodding back to disco bands with soaring vocals and dance floor-designed instrumentation. G-funk continues to influence Los Angeles hip-hop, with innovative artists like Dam-Funk and Channel Tres bringing the funk and G-funk, into electro territory. Funk and disco-centered '70s revival is definitely having a moment, with acts like Ghost Funk Orchestra and Parcels, while its sparkly sprinklings can be heard in pop from Dua Lipa, Doja Cat, and, in full "Soul Train" character, Silk Sonic. There are also acts making dreamy, atmospheric music with a solid dose of funk, such as Khruangbin’s global sonic collage.

There are many bands that play heavily with funk, creating lush grooves designed to get you moving. Read on for a taste of five current modern funk and nu-disco artists making band-led uptempo funk built for the dance floor. Be sure to press play on the Spotify playlist above, and check out GRAMMY.com's playlist on Apple Music, Amazon Music and Pandora.

Say She She

Aptly self-described as "discodelic soul," Brooklyn-based seven-piece Say She She make dreamy, operatic funk, led by singer-songwriters Nya Gazelle Brown, Piya Malik and Sabrina Mileo Cunningham. Their '70s girl group-inspired vocal harmonies echo, sooth and enchant as they cover poignant topics with feminist flair.

While they’ve been active in the New York scene for a few years, they’ve gained wider acclaim for the irresistible music they began releasing this year, including their debut album, Prism. Their 2022 debut single "Forget Me Not" is an ode to ground-breaking New York art collective Guerilla Girls, and "Norma" is their protest anthem in response to the news that Roe vs. Wade could be (and was) overturned. The band name is a nod to funk legend Nile Rodgers, from the "Le freak, c'est chi" exclamation in Chic's legendary tune "Le Freak."

Moniquea

Moniquea's unique voice oozes confidence, yet invites you in to dance with her to the super funky boogie rhythms. The Pasadena, California artist was raised on funk music; her mom was in a cover band that would play classics like Aretha Franklin’s "Get It Right" and Gladys Knight’s "Love Overboard." Moniquea released her first boogie funk track at 20 and, in 2011, met local producer XL Middelton — a bonafide purveyor of funk. She's been a star artist on his MoFunk Records ever since, and they've collabed on countless tracks, channeling West Coast energy with a heavy dose of G-funk, sunny lyrics and upbeat, roller disco-ready rhythms.

Her latest release is an upbeat nod to classic West Coast funk, produced by Middleton, and follows her February 2022 groovy, collab-filled album, On Repeat.

Shiro Schwarz

Shiro Schwarz is a Mexico City-based duo, consisting of Pammela Rojas and Rafael Marfil, who helped establish a modern funk scene in the richly creative Mexican metropolis. On "Electrify" — originally released in 2016 on Fat Beats Records and reissued in 2021 by MoFunk — Shiro Schwarz's vocals playfully contrast each other, floating over an insistent, upbeat bassline and an '80s throwback electro-funk rhythm with synth flourishes.

Their music manages to be both nostalgic and futuristic — and impossible to sit still to. 2021 single "Be Kind" is sweet, mellow and groovy, perfect chic lounge funk. Shiro Schwarz’s latest track, the joyfully nostalgic "Hey DJ," is a collab with funkstress Saucy Lady and U-Key.

L'Impératrice

L'Impératrice (the empress in French) are a six-piece Parisian group serving an infectiously joyful blend of French pop, nu-disco, funk and psychedelia. Flore Benguigui's vocals are light and dreamy, yet commanding of your attention, while lyrics have a feminist touch.

During their energetic live sets, L'Impératrice members Charles de Boisseguin and Hagni Gwon (keys), David Gaugué (bass), Achille Trocellier (guitar), and Tom Daveau (drums) deliver extended instrumental jam sessions to expand and connect their music. Gaugué emphasizes the thick funky bass, and Benguigui jumps around the stage while sounding like an angel. L’Impératrice’s latest album, 2021’s Tako Tsubo, is a sunny, playful French disco journey.

Franc Moody

Franc Moody's bio fittingly describes their music as "a soul funk and cosmic disco sound." The London outfit was birthed by friends Ned Franc and Jon Moody in the early 2010s, when they were living together and throwing parties in North London's warehouse scene. In 2017, the group grew to six members, including singer and multi-instrumentalist Amber-Simone.

Their music feels at home with other electro-pop bands like fellow Londoners Jungle and Aussie act Parcels. While much of it is upbeat and euphoric, Franc Moody also dips into the more chilled, dreamy realm, such as the vibey, sultry title track from their recently released Into the Ether.

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