Now more than ever, a song's visual component is as much an artistic statement as the music itself. These artists nominated for Best Music Video at the 2023 GRAMMY Awards are true believers in the art of music videos — but only one of them will have their passion rewarded with a GRAMMY.

This year's lineup of nominees spans pop, hip-hop, Afrobeats, R&B and synth-pop, all with their own opportunities for visual ingenuity: Adele's "Easy On Me," BTS' "Yet To Come (The Most Beautiful Moment)," Doja Cat's "Woman," Kendrick Lamar's "The Heart Part 5," Harry Styles' "As It Was," and Taylor Swift's "All Too Well: The Short Film." 

As we wait for the 65th GRAMMY Awards — airing on Feb. 5, 2023 — to find out who will take home Best Music Video (which is awarded to the artist, video director, and video producer), get better acquainted with this year's nominees below.

View the complete list of 2023 GRAMMY Award nominees across all 91 categories.

Adele — "Easy On Me"

As the lead single from Adele's eagerly awaited 2021 album, 30, "Easy On Me" demanded an elegant visual that amplified its themes of heartbreak and healing. To bring her vision to life, the 15-time GRAMMY winner turned to wunderkind Canadian director Xavier Dolan, who at the age of 33 has directed eight feature films, most recently 2019's Matthias & Maxime.

Notably, Dolan also directed the 2015 music video for Adele's runaway hit, "Hello", which is closely linked to the "Easy On Me" visual. Here, Dolan opens on his star in rich, romantic black-and-white as she packs up to leave her just-sold house (shot on a stunning vineyard estate in Sutton, Quebec) in a pickup truck. As the song nears its emotional climax, the video transitions to brilliant color — a perfect visual representation of the catharsis that runs through 30. 

BTS — "Yet To Come (The Most Beautiful Moment)"

Released as the lead single from BTS' 2022 compilation album, Proof, "Yet To Come (The Most Beautiful Moment)" was rapturously embraced by the BTS ARMY. For the music video, the group ventured from Las Vegas into the Mojave Desert with director Yong Seok Choi — the visionary behind South Korean video production company Lumpens, who has directed many of BTS' previous outings.

For "Yet To Come," the director made the most of the vast desert vistas, fluidly maneuvering his camera to capture the seven BTS members against the sand and sky. The visual includes numerous Easter eggs referencing previous BTS videos, including the yellow school bus from their breakout "No More Dream" and nods to "Spring Day" and "Blood, Sweat, & Tears." The many callbacks are a fitting capstone on the BTS journey so far, building to a tender final moment on the school bus. Trust that the best is yet to come. 

Doja Cat — "Woman"

On her GRAMMY-nominated third album, Planet Her, Doja Cat invited us to luxuriate in her fictional world — complete with eye-popping music videos. In December, Doja dropped the visual for Planet Her single "Woman," directed by her frequent collaborator child., who went on to lens Doja's Elvis soundtrack cut "Vegas" and her Post Malone collab "I Like You (A  Happier Song)" this year.

For "Woman," child. applied her sumptuous, high-definition style to the realm of Planet Her. In the video, Teyana Taylor (who else?) plays the Queen of Planet Her, whose power is threatened by nefarious men. Her solution: summon Doja Cat to undo them. Inspired by Michael Jackson's "Remember The Time," the "Woman" visual combines elaborate costuming and set design with Doja's agile choreography. Doja even released a codable interactive version of the video, revealing yet more layers to Planet Her. 

Kendrick Lamar — "The Heart Part 5"

The music video for Kendrick Lamar's "The Heart Part 5" opens with the Compton rapper in a white t-shirt and a black bandana around his neck, set against a deep red backdrop. As Lamar launches into his first bars over a beat that samples Marvin Gaye's "I Want You," the visual appears to be intentionally bare bones, so as not to pull focus from the words.

Before long, however, we see Lamar's face morph into different Black celebrities, each rapping a verse. After shapeshifting into the likes of O.J. Simpson, Ye and Kobe Bryant, the video ends powerfully with Lamar channeling the late Nipsey Hussle. 

Lamar co-directed the arresting video with frequent collaborator Dave Free, utilizing 'deepfake' technology developed by "South Park" creators Trey Parker and Matt Stone's Deep Voodoo production company. With Lamar in full command, the visual deepens an already rich artistic statement. 

Harry Styles — "As It Was"

Immediately upon its release, "As It Was" announced a new era of Harry Styles, hitting No. 1 across the world and launching him into an even bigger superstar stratosphere. Released simultaneously, the music video matched the song's racing synth-pop melody with an all-out visual feast.

Following her 2021 GRAMMY nomination for co-directing Lil Nas X's "MONTERO (Call Me By Your Name)" video, Ukrainian filmmaker Tanu Muino seized the opportunity to shoot Styles, who she calls her "favorite performer." While not quite as wild and maximal as her work for Lil Nas X, Muino's vision for "As It Was" still bursts with color and kinetic movement, capturing Styles in a heightened London alongside dancer Mathilde Lin.  

Muino described the bittersweet emotions of shooting "As It Was," just as Russia invaded her home country. Despite the painful incursions of real life, the video remains a balm, spiriting viewers to another world in under three minutes. 

Taylor Swift — "All Too Well: The Short Film" 

With 11 GRAMMY wins and numerous Top 10 hits, Taylor Swift can now add filmmaker to her résumé. After hitting No. 1 on the Billboard Top 100 with her 10-minute version of "All Too Well" from Red (Taylor's Version), Swift unveiled All Too Well: The Short Film, starring Sadie Sink ("Stranger Things") and Dylan O'Brien (Teen Wolf) as a couple navigating their age gap while falling in and out of love.

In its naturalistic tone, the short film is a departure from previous Swift-directed visuals, such as the satirical "The Man" and the fantastical doll house-set "Lover." The film's 15-minute runtime allows Swift to intercut vignettes of the couple's relationship that mirror the song's themes and build in intensity, reflecting the influence of contemporary filmmakers Noah Baumbach and Joanna Hog on her directorial style. 

2023 GRAMMY Nominations: See The Complete Nominees List

Fall has already begun, and 2023 enters its final act with the beginning of October. However, that doesn't mean the music has to slow down — this month offers plenty of new releases for everyone from rap fans to country aficionados.

The month starts with Sufjan Stevens and the release of Javelin, his first fully-written album in eight years. On the same day, after several postponements, Drake will finally put forth For All the Dogs. Later in the month, blink-182 will make a long-awaited return with One More Time…, their first album featuring the original members since 2011, and Migos rapper Offset will drop his sophomore record, Set It Off.

There's also new work from Troye Sivan, NCT 127, Metric, Gucci Mane, and Taylor Swift closing off the month with the re-release of 1989 (Taylor's Version).

Don't let the falling leaves bring you down — below, GRAMMY.com compiled a guide with 15 must-hear albums dropping October 2023.

Sufjan Stevens - Javelin

Release date: Oct. 6

The last time Sufjan Stevens released an album fully written by himself was 2015's Carrie & Lowell. Javelin, his upcoming tenth studio album, will finally break this spell.

Mostly recorded at Stevens' home studio and featuring contributions from several friends (including the National's Bryce Dessner), the 10 tracks of Javelin bring back sounds of "70s Los Angeles' studio opulence" and vibes of a "detailed yet plain" self-portrait, according to a press release.

The album also features a cover of Neil Young's "There's a World" and an ambitious, 48-page art book with collages and essays written by Stevens. Javelin is preceded by the soothing single "So You Are Tired" and the spaced-out "Will Anybody Ever Love Me?"

NCT 127 - Fact Check

Release date: Oct. 6

Within the NCT constellation, NCT 127 is the subgroup anchored in South Korea's buzzing capital, Seoul. Since debuting in 2016, the nine-member ensemble has been infusing the city's vibrancy with innovative EDM and hip hop mixes.

On Oct. 6, NCT 127 will return with their fifth studio album, Fact Check, bringing in another round of their experimental K-pop sound. Consisting of nine songs, including lead single "Fact

Check (Mysterious; 不可思議)," the album expresses 127's confidence.

So far, they released a wealth of teasers that are linked to NCT's overall "dream" concept, video contents, and a highlight medley of the album tracks. After the recent ronclusion of NCT Nation, NCT's first full-group concert in South Korea and Japan, fans are expecting 127 to announce tour dates.

BoyWithUke - Lucid Dreams

Release date: Oct. 6

Mysterious masked singer and TikTok phenomenon BoyWithUke will continue his dream-themed saga with the release of Lucid Dreams, his fourth studio album.

According to a statement by the Korean American star, Lucid Dreams is meant to express "my desires, my fears, my past, and my dreams." He also adds that the each song on the album is "like a different step on the path. I'm facing past traumas, making the music I want to make, and figuring out who I am."

That development can be seen on pre-releases "Migraine" and "Trauma," where he opens up about mental health and childhood struggles over signature ukulele strings. In his own words, this album is truly "BoyWithUke blossoming, spreading his wings, and finding himself."

Drake - For All the Dogs

Release date: Oct. 6

After several postponements, Drake's eighth studio album is finally ready to meet the world. For All the Dogs is spearheaded by singles "Search & Rescue" and "Slime You Out" featuring SZA.

The album's tracklist is still a mystery, but it will reportedly feature names like Nicki Minaj, Bad Bunny, and Yeat, with production credits from 40, Bnyx, and Lil Yachty, among others. For All the Dogs is also linked to the Canadian rapper's debut poetry book, Titles Ruin Everything: A Stream of Consciousness — a 168-page collection written in partnership with longtime friend and songwriter Kenza Samir.

The album follows Drake's two 2022 studio albums: Honestly, Nevermind and Her Loss, in collaboration with 21 Savage. Currently, Drake is finishing up his It's All A Blur North American tour — one of the reasons why the album has been postponed before.

Troye Sivan - Something to Give Each Other

Release date: Oct. 13

On an Instagram post, Australian singer Troye Sivan stated: "This album is my something to give you — a kiss on a dancefloor, a date turned into a weekend, a crush, a winter, a summer. Party after party, after party after after party. Heartbreak, freedom. Community, sisterhood, friendship. All that."

Something to Give Each Other is Sivan's first full-length album in five years, following 2018's Bloom. In an interview with Entertainment Weekly, he revealed many of the inspirations behind this work, including partying, movies like Lost in Translation and Before Sunrise, and simple, ice-cold glasses of beer.

The trippy atmosphere of the album can be felt through pre-release singles "Rush" and "Got Me Started" — which features a sample of Bag Raider's omnipresent 2011 hit, "Shooting Stars." 

Offset - Set It Off

Release date: Oct. 13

Migos rapper Offset said in a statement that his sophomore album, Set It Off, took over two years to finalize. "This season is personal for me. It marks a new chapter in my life," he added.

A follow-up to his 2019 debut LP, Father of 4, the album will feature appearances by stellar names such as rapper Future, Travis Scott, Chloe Bailey, and Latto, as well as Offset's wife Cardi B, who appears on single "Jealousy."

Later in the statement, Offset said he feels "like Michael Jackson coming from a successful group breaking records to superstardom on my own. This body of work is healing for me and a letter to my fans and supporters." Lead single "Fan" brings back that comparison through many Michael Jackson references in the music video — a clever choice for the rapper's keen self-awareness.

Metric - Formentera II

Release date: Oct. 13

Exactly one year after the release of Formentera, indie royalty Metric took to social media to announce their ninth studio album, Formentera II. "Sometimes I feel like I'm in a damn maze and maybe you do too, or maybe you have it totally together, or maybe you feel like you're always floating somewhere in between," they wrote. "Wherever you're at right now, I am here to guide you to the rocking️ conclusion of our Formentera I & II odyssey."

The Canadian band also shared lead single "Just the Once," which was described by vocalist Emily Haines as a "regret disco" song in a press statement. "It's a song for when you need to dance yourself clean," she added. "Beneath the sparkling surface, there's a lyrical exploration of a simple word with many meanings. Once is a word that plays a game of opposites."

In support of the release, Metric revealed another single, "Who Would You Be For Me," and will be playing special concerts in NYC, L.A., Toronto, London, Paris, Berlin, Mexico City, Monterrey, and Santiago starting Oct. 10. The concerts will also celebrate the 20th anniversary of their debut LP, Old World Underground, Where Are You?

Riley Green - Ain't My Last Rodeo

Release date: Oct. 13

Alabama country star Riley Green has a moving story behind his second full-length album. Echoing the 2019 hit "I Wish Grandpas Never Died," Ain't My Last Rodeo came from one of the last conversations the singer shared with his late grandfather, Buford Green, who was an essential figure shaping his love for music and nature.

"I was fortunate enough to grow up within about three miles of my grandparents, so they were a huge part of my growing up and who I am — and this album is a lot of who I am," Green said in a press release. "This is really the first time I was able to really take my time, write and record songs that really felt like a cohesive album."

Ain't My Last Rodeo features 12 tracks (including a cover of Tim McGraw's "Damn Country Music")  and collaborations with Jelly Roll and Luke Combs. In February 2024, Green will embark on a 34-stop tour throughout the U.S.

The Drums - Jonny

Release date: Oct. 13

As its title suggests, the Drums' upcoming sixth studio album, Jonny, dives deep into current solo member Jonny Pierce's life. According to a press release, the album mainly explores "the deep-rooted childhood trauma Pierce experienced growing up in a cult-like religious community in upstate New York."

The singer explains further: "When I finished Jonny, I listened to it, and I heard my soul reflected back at me. It is devastating and triumphant, it is lost and found, it is confused and certain, it is wise and foolish. It is male and female, it is hard and gentle.

"To encapsulate one's whole self in an album, to honor each and every part of you, even the parts that feel at odds with each other, is to make something deeply human, and because my religion is humanism, the album becomes a sacred place for me to worship. Each feeling a different pew, each song a hymn to the human heart."

In the past few months, Pierce gave insight into the 16-track, indie-pop collection through singles "I Want It All," "Plastic Envelope," "Protect Him Always," "Obvious," and "Better." Jonny is the band's first full release since 2019's Brutalism.

Gucci Mane -  A Breath of Fresh Air

Release date: Oct. 17

Following 2016's Ice Daddy, Atlanta rapper Gucci Mane's sixteenth studio album will be named A Breath of Fresh Air.

In it, Mane is likely in his most vulnerable, relatable state yet. "I kind of wanted to let people know that I go through pain," he stated in an interview for Apple Music (via Revolt). "Like I said, I didn't want to have so much just superficial topics. I hit people and let them know, 'Hey, this was going on,' but it ain't a bad thing. It's okay to be happy. You know what I'm saying?"

According to iTunes, the album is set to have two discs and 24 songs, including singles "Bluffin" featuring Lil Baby, "Pissy"  featuring Roddy Ricch and Nardo Wick, "King Snipe" with Kodak Black, and "06 Gucci" with DaBaby and 21 Savage.

blink-182 - One More Time…

Release date: Oct. 20

blink-182's newest single, "One More Time," is a hard-earned reflection about what really matters in life. The punk rock trio, which hadn't been reunited since 2011's Neighborhoods, now realizes how personal struggles impacted their friendship, and how they hope to make it different in the future.

"I wish they told us, it shouldn't take a sickness/ or airplanes falling out of the sky," they sing, referencing Travis Barker's 2008 plane crash and Mark Hoppus' 2021 cancer diagnosis. "I miss you, took time, but I admit it/ It still hurts even after all these years."

A proof of maturity since they stepped into music in 1992, the heartfelt single is also the title track off upcoming LP One More Time... Featuring 2022's "Edging" and "More Than You Know" as well, the album was recorded mostly during their reunion tour this year, and boasts 17 tracks in total.

Sampha - Lahai

Release date: Oct. 20

Lahai is Sampha's grandfather's name and his own middle name. Now, it will become part of his musical history — the singer's sophomore studio album and follow up to 2017's acclaimed Process is due Oct. 20.

Over social media, Sampha described the record through a series of words as intriguing as his music: "Fever Dreams. Continuums. Dancing. Generations. Syncopation. Bridges. Grief. Motherlands. Love. Spirit. Fear. Flesh. Flight." Featuring contributions from singers like Yaeji, El Guincho and Yussef Dayes, it will feature 14 tracks that seemingly take a more positive tone than his previous work.

In a statement about lead single "Spirit 2.0," the south London singer said "it's about the importance of connection to both myself and others, and the beauty and harsh realities of just existing. It's about acknowledging those moments when you need help — that requires real strength."

Starting Oct. 12 in his hometown, Sampha will play a string of concerts throughout the U.K., Europe, and North America, wrapping it up on December 4 in Berlin, Germany.

Poolside - Blame It All On Love

Release date: Oct. 20

"I've spent 15 years being like, 'f—your rules,' and I finally feel like I'm not trying to prove anything or anyone wrong," says Jeffrey Paradise, the man behind "daytime disco" project Poolside, in a statement about his upcoming album, Blame It All On Love.

"It's just pure, unfiltered expression, and that's why I'm really excited about this record," he adds. The album bears 11 tracks described as "funky, soulful, laidback, and full of hooks" — as can be seen in singles like "Float Away," "Each Night" featuring Mazy, and "Back To Life" with Panama. According to the same statement, "the production marks a return to his live music roots and finds ease in simple and radiant layers of sound, even as it comes face-to-face with the complex reality of one's dreams come true."

Blame It All On Love is the follow-up to 2020 and 2021's duo Low Season and High Season. Poolside is on tour across the U.S. until Oct. 14.

Black Pumas - Chronicles of a Diamond

Release date: Oct. 27

Black Pumas' long-awaited second studio album, Chronicles of a Diamond, is "wilder and weirder" than its predecessor, according to an official statement. It is also the Austin-based duo's "fullest expression" of "frenetic creativity and limitless vision."

The album contains 10 tracks that expand on their trademark psychedelic soul sounds, as it can be seen in singles "More Than a Love Song" and "Mrs. Postman." "I wanted to make something we'd be thrilled to play live 200 days a year," says singer/songwriter Eric Burton in the same statement. "I wanted to be able to laugh, cry, bob my head, do the thing: it was all very much a selfish endeavor."

After the release, the Black Pumas will embark on a U.S. tour starting Dec. 4 in Austin, Texas, and follow into an European tour starting March 15 in Paris.

Taylor Swift - 1989 (Taylor's Version)

Release date: Oct. 27

Just three months after the release of Speak Now (Taylor's Version), Swifties will be treated to the singer's fourth re-recorded album this month: 2014's 1989. "To be perfectly honest, this is my most FAVORITE re-record I've ever done because the five From The Vault tracks are so insane," she revealed over social media.

As usual with Swift, the announcement of the album was marked by a slew of hints, starting with the news' date — Aug. 9, or 8/9 — during the final U.S. stop of her Eras Tour at Los Angeles' SoFi Stadium. On that day, she also debuted new, blue outfits that alluded to 1989's assigned color. Afterwards, the discovery continued through a partnership with Google Search for fans to solve word puzzles in order to discover the titles of the five "From the Vault" tracks.

The album, which Swift said "changed my life in countless ways" will be available in digital, cassette, CD, and vinyl. She will also release deluxe versions in four different colors: crystal skies blue, rose garden pink, aquamarine green, and sunrise boulevard yellow.

Behind Mark Ronson's Hits: How Boogie Nights, Five-Hour Jams & Advice From Paul McCartney Inspired His Biggest Singles & Collabs

South Korean indie rock band the Rose have reached new heights over the past year. The quartet — which began six years ago as a group of street performers — have toured the world and performed at major music festivals including BST Hyde Park and Lollapalooza, but have never forgotten their busking roots. 

During a Lollapalooza midnight aftershow, the Rose went back to basics: They did away with their setlist and instead took requests from the audience testing their improvisation and memorization skills. 

Known for creating vulnerable, emotional songs in both English and Korean, the Rose are continuing to expand their sound. Their recently-released second studio album, DUAL, reflects on their past, present and future.

"I think experimenting with music and trying to connect different genres is really fun as a writer, and to showcase our personality,” said the Rose’s leader, vocalist and guitarist Woosung in an interview with GRAMMY.com. 

The Rose's busking origin story is unique among Korean groups, many of which are formed by entertainment companies. Keyboardist, guitarist and vocalist Dojoon and bassist Jaehyeong first connected busking in the same neighborhood drummer Hajoon and Jaehyeong were working with the same entertainment company. The trio then formed a band called Windfall — now the name of the Rose’s self-made label — and later recruited Woosung. 

The Rose made its official debut in 2017 with the soft-rock ballad "Sorry." The song reached No. 14 on the Billboard World Digital Songs Sales chart, and was named among the best "K-pop songs of 2017." The band's debut album, HEAL, followed in October 2022. 

The Rose caught up with GRAMMY.com over Zoom in Seoul to talk about their new album, their musical influences growing up and preparing for their upcoming North American tour, which will see them playing some of the biggest venues of their career thus far.

What is the story you wanted to tell with DUAL after the release of your first album, HEAL?

Woosung: HEAL was definitely us coming back after a hiatus. We really wanted to heal through our music and writing it and the whole process of reminding ourselves why we love music and why we love doing music. In terms of the sound, it was more natural. We wrote what we felt. 

DUAL, I think, is a little more intentional, in a way where we are giving two sides of a genre and two sides of a tone that we want to present to the audience as the Rose. There’s a dawn side and a dusk side. It’s really showing the listeners the duality of our music, and why it could be dark but also why it could be bright. 

Can you elaborate on those two representations of the Rose?

Woosung: Dawn side has more daytime vibes, happier, easier. Dusk side is a little bit darker in a way. 

I think our music always did showcase both sides. "Sorry" would be more of the dusk side. Our song "Red" would be more on the dawn side. Whenever we wrote an album, I feel like we always had a dawn and a dusk side. We wanted to showcase that we are capable of both and this is where our music is headed. I think it really depends on the person hearing it. 

What can you share about your latest single "You’re Beautiful"? 

Woosung: We’re saying that beauty is just a state of mind. We believe anybody should be beautiful in their own way. There isn’t one statement or one face or one thing that makes a person beautiful in this world. There are many things that could be beautiful. And that's why we believe that beauty is just a state of mind. You are all beautiful in this world, no matter what race, what gender.

Dojoon: When you go to an art museum, it’s like somebody thinks something is ugly, but someone [else] thinks it’s very beautiful. That’s what we want to talk about here. 

Your other singles sound quite different. And you’ve mentioned before that this project is meant to show a more amusing side to yourselves. Was that why you decided to incorporate some dubstep in the middle of your song "Alive"?

Woosung: Yeah. When we let our team hear that song with that part attached, not all of our team agreed that it was a good rendition of the song. However, the four of us definitely felt like we wanted something like that in there. I know it’s so random, but it also works so well with the song. [Laughs.] 

I think we're just influenced by going to a lot of festivals, looking at different artists and enjoying their concerts or DJ sets. We wanted to just try something that was not always on the same line as what you would expect. 

"Back to Me" takes me back to the pop-punk songs you’d hear in the early 2000s. The kind of song you’d yell out or release anger or tension with. 

Woosung: I think we grew up listening to alternative, pop-punk. We always had it in us to create something like that and sing it ourselves. It’s such a rock band song. We’re just bringing it back. 

What were some of the pop punk bands that you’d all listen to? 

Woosung: All Time Low, Boys Like Girls, We The Kings. Never Shout Never. All those bands. Panic! At the Disco. 

Jaehyeong: I was listening to Green Day, All Time Low. 

Hajoon: I used to listen to Bon Jovi or Green Day. 

Dojoon: Avril Lavigne, Green Day! Those kinds of legends. 

Hajoon: Muse as well! 

Woosung: My Chemical Romance.

You have also had a big year as a group, playing at big festivals  and completing  a world tour. What would you say this year has been like for your group?

Woosung: Going to these different festivals and seeing different people — not just our fans — enjoy our music, has put a lot of perspective in how we do music and how we want to take on the Rose in the future. I think performing in front of these crowds gave us a lot of good lessons. 

You celebrated your sixth anniversary the same day that you played Lollapalooza. How would you describe the moment, and being with your fans, known as Black Roses?

Woosung: Words can’t describe it. We said it during the show as well because we started out as a street performing band. If we did a club show, there were like 15 people and five of them were our friends.. So for us to celebrate six years of the Rose with I don’t know how many people, it was very meaningful. It showed how far the Rose brand and the Rose’s music has come. We’re just happy to be on the journey with our fans. 

A day later, you performed an aftershow with no setlist and took requests from the crowd. Where did that idea come from? 

Woosung: Just busking, street performing. We were just true to how we started. 

Dojoon: It was a back-to-back show in the same city. Obviously for Lollapalooza, there was a setlist for that. So maybe instead of doing the same thing over again the next day, why don’t we kind of have a little moment between Black Roses and our fans? We wanted to make something special. 

Was there a song that really surprised you during that show? 

Dojoon: There was a few fans who actually requested the first song we wrote together, which was "Photographer." We didn’t memorize it all perfectly. So that was all very interesting.  

Rock music isn’t something many people in North America would associate with the Korean music industry right now. Do you see the Rose playing a role in getting people to explore different genres from Korea? 

Woosung: I think rock has always been there, but not like how K-pop is famous. Right now, the music industry really does like more dance pop, and the culture has shifted a little bit that way. But [rock] bands have always been there. 

I don’t know if we’re really sparking anybody to become a rock band or anything. And if we are, we are very,very honored and will be happy that we could be even a little influence to the industry for more instrument-playing musicians. At the end of the day, rock, pop, ballad — it’s all just music. We’re just happy to do music in the way we love doing music. 

Dojoon: We really want to talk more about the spirit, like the rock spirit. You know, even rap stars or other pop stars say, "rock and roll" and "we are rockstars." I think now, Korea is more open and they’re starting to open up to the image of a band. Like the structure of a four-piece band. 

Woosung, you collaborated with BTS’s Suga on his latest album and featured on the song "Snooze." In his documentary SUGA: Road To D-DAY, he mentioned  the song was written with artists in mind, especially when it comes to not giving up on their dreams. I feel like that mirrors a lot of the Rose’s journey. What was that experience of being part of the song like for you? 

Woosung: For him to have advice on life was what was beautiful, because it could fit a lot of the general population and what people are going through this day even without music being a part of their life. We’re just happy to share the message of support. That’s what the Rose is, and that’s what the Rose’s music is always. And, that’s why I think Suga maybe felt like I would be a good fit to the song. 

When I first received the rapping parts and the lyrics of it all, I definitely had a feeling of warmth with the messaging. I wanted to do my best to write the best chorus that would fit his rapping with the right lyrics that would really portray the initial message better. 

You’re heading back to Canada and the U.S. soon. What are you most looking forward to in the coming months? 

Woosung: We’re actually practicing for the tour right now. We’re just arranging songs, practicing them and trying to get the right setlist and the right production. Our shows have been great, but this one is definitely a level up. 

It’s a whole new set with bigger lighting, bigger screens. We always had this in our head, but we just couldn’t make them come to life in the venues we were doing it at. I think music is just not for listening, but it’s also for seeing and [with] that comes bigger emotions. 

Eric Nam Unravels An Existential Crisis On New Album 'House On A Hill'

Doja Cat has come such a long way since her viral hit, "Mooo!" Since her 2019 breakout album, Hot Pink, which birthed the GRAMMY-nominated Billboard Hot 100 chart-topper "Say So," the 27-year-old's musical versatility, out-of-the-box concepts, and unique aesthetic helped her become one of the buzziest stars in music today.

Following her blockbuster album, Planet Her, Doja Cat is returning to her rap roots while still challenging herself. Released on Sept. 22, Doja's fourth studio project, Scarlet, was entirely self-penned. The 17-track LP contains zero features and is named after GRAMMY winner's alter ego.

Scarlet is a creative reset, released after Doja Cat denounced her previous two albums as "cash-grabs." On "Demons," Doja addresses critics who labeled her "too pop" and doubted her rap skills: "I'm a puppet, I'm a sheep, I'm a cash cow / I'm the fastest-growing bitches on all your apps now," she raps.

Elsewhere, Scarlet sees a self-assured Doja Cat trading in her radio-friendly sound for an emotional release, which is best exemplified on tracks like "97," "Skull and Bones," "Balut, " and her latest single, "Agora Hills."

"It's kind of an intro to what's to come," she told Harper’s Bazaar in August. "This new album is more introspective, but I'm not leaning so hard into that to where it becomes boring. So I want to give stories and bops. It's a nice mixture of both. 

"I think this project is a really fun canvas for me to play with my rap skills and talk about what's going on in my life," she continued. "But I'm not abandoning who I was and what I know about pop and singing and that aspect of music."

Throughout its jarring journey of introspection, here are five takeaways from Doja Cat’s new album, Scarlet.

She's Devilishly Creative In Her Scarlet Era

Doja Cat has been quirky and daring since day one, but Scarlet demonstrates her desire to reinvent herself and provoke anyone who'll listen — even if it means possibly alienating her fanbase. True to form, Scarlet had an impossible-to-miss rollout, which included her Scarlet character's nude, blood-covered wax figure popping up around the U.S. 

But that stunt pales in comparison to her music videos for "Demons" and "Paint the Town Red," the latter of which is the first hip-hop song to top the Hot 100 this year.

Both visuals feature occult themes, as well as references to death and the devil, but no matter how "frightening" they may come off to some, they're further proof that Doja Cat isn't just an internet meme — she's a creative genius who knows how to demand our attention.

She's Enjoying Her Success And Fame

Multiple tracks off Scarlet, including "Paint the Town Red," "Attention," and "F— the Girls (FTG)," are a direct response to how Doja Cat's seemingly meteoric success in recent years has made her the target of jealousy and criticism from fans and peers. But "Love Life" stands out due to its lighter approach, as Doja Cat expresses her gratitude for those who helped her make it this far: "I love it when my team feel strong and them deals flowin' in" and "I understand you want me to win / I understand how hard that you bend."

Like many artists, Doja Cat's rise to fame was not without some struggle. Most notably, her "writer's block" stopped her from being able to join forces with Billie Eilish on her popular 2017 song, "Bellyache." But life now is good for the star, born Amala Ratna Zandile Dlamini, and she isn't apologizing for it.

But She's Aware That Celebrity Culture Has Its Dangers

A year ago, Doja Cat shocked fans when she shaved her head and eyebrows on Instagram Live, which drew some comparisons to Britney Spears’ infamous head shaving incident in 2007. Of her physical transformation, she told Dazed, "I have never felt more beautiful in my entire life." 

But on lead single, "Attention," it's clear Doja isn't done setting the record straight.

"I read it, all the comments sayin', 'D, I'm really shooketh' / 'D, you need to see a therapist, is you lookin'?' / Yes, the one I got, they really are the best / Now I feel like I can see you bitches is depressed / I am not afraid to finally say s— with my chest," she raps in the first verse.

The song also addresses her decision to pull out of the Weeknd’s After Hours til Dawn Tour, as well as comparisons to one of her biggest influences, Nicki Minaj.

She's Not Ready To Completely Abandon Singing

The highly-anticipated release of Scarlet marks Doja Cat's official return to her rap roots, but the album isn't void of the catchy, pop-esque hooks and sugary sweet singing style she's known for on songs like "Say So," "Kiss Me More" with SZA, and "You Right" with the Weeknd.

On Scarlet's sensual "Often," she effortlessly emulates neo-soul icons like Erykah Badu, D’Angelo, and Maxwell as her breathy vocals take center stage. The track shows off Doja's softer side while doubling as perfect "baby-making music." 

"'Cause when you run your tongue up my thigh / I can't help but wonder, hmm, why / You got so much more up yo' sleeve / You wanna make sure I don't leave," she croons on the song's chorus.

Her IDGAF Attitude Is On Full Display 

In late July, Doja Cat lost half a million Instagram followers after slamming fans who call themselves "Kittenz" and use her real name as their screen names. 

In addition, her relationship with boyfriend J.Cyrus — who was accused of grooming and sexual misconduct — and use of darker imagery (e.g., her "Demons" video and bat skeleton back tattoo) have sparked backlash. Yet Scarlet's "97" proves how Doja Cat is unfazed by the noise and thrives off controversy: "They gon' buy it, they gon' pirate, they gon' play it, they consume it / If you're scootin', let me know 'cause that's a comment, that's a view / And that's a ratin', that's some hatin', that's engagement I could use."

Similarly, she gets the last laugh on "Skull and Bones" and "Balut," the latter of which fires back at haters who accused her of stealing other artists' style. They speak to Doja Cat's defiant nature, which seems to be paying off for the superstar as she prepares to embark on her first headlining tour kicking off on Oct. 31.

From Meme Queen To Popstar: Revisiting Doja Cat’s Inevitable Breakout

Although they might seem like disparate genres today, K-pop and hip-hop go way back. Their link can be traced to a single nightclub in Korea: Moon Night. 

Located in Seoul's Itaewon neighborhood, Moon Night wasn't particularly remarkable among the many other bars catering to tourists and American servicemen at the nearby military base. However, in the late '80s and early '90s, the club was ground zero for the genesis of the nation’s first K-pop group and the founding of the country’s "Big 3" music entertainment labels. 

Moon Night is so crucial to the development of K-pop as we know it today because the club played music beloved by its target clientele: Americans. And in the midst of hip-hop's golden age, hip Korean audiences got hooked.

Over decades, that connection to hip-hop has developed and evolved to create the juggernaut that is contemporary K-pop. Today, the influence of hip-hop can be seen in K-pop dance, dress and even instrumentation.

Pioneering K-Pop On The Dancefloor

Where nightlife in Korea was long separated by nationality — Korean citizens had their own establishments, as did U.S. military personnel — a new kind of integrated club scene blossomed in the 1990s. For the first time, Koreans could legally patronize the same bars as American G.I.s. 

Around 1 a.m., clubs like Moon Night would transition from a "normal Korean club" to a foreigner haven, recalls Dr. Michael Hurt, an Assistant Professor at the University of Suwon's International College.

That Moon Night became the Ur of K-pop as we know it was chiefly because Black American soldiers patronized the club, which played hip-hop. As Koreans and Black soldiers socialized, a new culture of hip-hop dance, or "rap dance," and music grew. Dr. Hurt experienced the eagerness with which young Koreans learned hip-hop moves while visiting Moon Night in the '90s. 

Dr. Hurt — who is Black and Korean and has been living in country for various periods since the mid-'90s — recalls clubgoers asking to dance with him. They would follow along with every step. While hip-hop music was important to the progenitors of K-pop, Koreans at the time were most fascinated by dance moves, and the emphasis on dance remains an important aspect of K-pop today. 

By the early '90s, hip-hop had begun to egress its original audience and evolve into a new form. The cross-cultural connection happening at Moon Night was replicated across Seoul; Dr. Hurt notes that Koreans and Black Americans also found common musical interest at Blue Monkey in Sincheon and Golden Helmet in Hongdae.

Future K-pop heavy hitters like Yang Hyun-suk of YG Entertainment, Park Jin-young of JYP Entertainment, and Lee Soo-man of SM Entertainment were rumored to have patronized Moon Night. However, Dr. Hurt theorizes that if they were in the club scene they also visited other places too.

K-Pop's First Generation Of Stars: Born At Moon Night, Shared Online 

While hip-hop was largely inaccessible to Koreans in the 1990s, there were always dedicated Korean listeners. This young, niche community consisted of members like Seo Taiji, who brought rap dance to the public and became K-pop's first stars. 

Seo Taiji and Boys reportedly learned how to dance from Black American soldiers at Moon Night. (Yang Hyun-suk, who later on became the founder of YGE, and Lee Juno were the "and Boys" component of the trio.) Their example laid the groundwork for the second generation of K-pop stars. 

"[Seo Taiji and Boys] were like gods on earth," recalls Dr. Hurt. 

The members became the undisputed purveyors of hip-hop in Korea, utilizing American hip-hop, metal and punk to create a unique musical fusion. The practice of mixing and melding genres is the standard in K-pop to this day.

Seo Taiji and Boys' 1992 performance of "난 알아요 (I Know)" on a competitive TV show struck a chord with the nation's youth, effectively introducing hip-hop to the general public. The performance also filled a capacious hole left in the Korean music industry after the roll back of Emergency Measure No. 9 (which only allowed patriotic or "healthy" songs to be broadcast), which banned hundreds of songs from the likes of Bob Dylan, Johnny Cash and Eric Clapton. Therein, Seo and company brought a new sound to the previously restricted airwaves. 

Still, a lesser-known idol predates Seo Taiji and Boys' rise by a couple of years. Once again, Moon Night remains in the backdrop.

If Seo Taiji and Boys is K-pop’s first idol group then Hyun Jin-Young is K-pop’s first solo artist. Though his career was brief, Hyun Jin-Young "is generally credited with bringing hip-hop to the mainstream in Korea," says Dr. Crystal Anderson, Associate Director of Engaged Learning and African and African American Studies at George Mason University. On hits like, "슬픈 마네킹 (Sad Mannequin)," Jin-young sang, rapped, and performed dance moves, such as the Roger Rabbit, over a hip-hop beat. "Without him, you wouldn't have [K-pop] idols, but at the same time, Seo Taiji showed that it could be lucrative and popular." 

Artists like Hyun Jin-Young, Seo Taiji, and, later, H.O.T were at the forefront of Korea's "rap dance" scene in the mid-to-late '90s. At the turn of the century, hip-hop culture began to circulate even further via the internet.

"The young hip-hop community [in Korea] has always been pretty hardcore because they had to be to even get enough information to maintain community," Dr. Hurt notes. "[Things] like what are the new fashions, you had to be deep into it."

Youth were largely responsible for disseminating the burgeoning sound of K-pop. "Music ​is ​not ​becoming ​popular ​at ​church. ​It ​starts ​from ​some ​kid ​pirating ​a ​CD," says Kirsten Keels, a 2021 Fulbright Korea scholar.  

Online, Koreans could explore hip-hop even further. In BTS’ book, Beyond The Story, RM recounted learning  about hip-hop through interviews and documentaries about rappers posted on YouTube as a teen. His interest in hip-hop would later cause a ripple effect that would lead him to his current position in BTS.

"Legitimizing" Hip-Hop In K-Pop's Second Generation

By the second generation of K-pop, which roughly begins in 2003, the days of "rap dance" had fizzled out in favor of a distinct K-pop sound. However, hip-hop’s presence in the genre remains in the form of creating a designated rapper in each idol group.

Korean Americans also played a significant role in the "legitimization" of hip-hop and K-pop. "In the early days of K-pop, particularly with the idol groups, you would have one or more members who were Korean American. The idea was they were closer to the source material and therefore it was more authentic," says Dr. Anderson. 

This rings true for K-pop groups like H.O.T — Lee Soo-man of SM Entertainment's first massively successful group —  and 1TYM, which had Korean American members. Both groups have been cited as inspiration for groups like BTS and 2PM. H.O.T's successful formula became the blueprint for many K-pop groups. They industrialized the K-pop system, much as Motown developed its artists and hit-making processes. 

Hip-Hop Artists And K-Pop Idols: Past And Present

Decades after its inception, K-pop and hip-hop acts continue to work together. In 2004, Snoop Dogg and Warren G hopped on Jinusean’s track, "2 All My People." The song's infectiously funky beat made the two rappers' appearance feel seamless.

In 2010, Kanye West was featured on JYJ’s "Ayy Girl" (West also appeared in the music video). And two years later, Psy, who has been a lifelong fan of M.C. Hammer, performed the rapper’s signature dance move next to him at the 2012 American Music Awards.

K-pop and hip-hop royalty came together in 2013 when BIGBANG’s G-Dragon and Missy Elliott gave a mesmerizing performance of "Niliria" on "M-countdown", a weekly music program broadcasted by M-net.  It was a legendary moment in K-pop history because it brought together two highly respected rappers from different countries.

One group in particular has a slew of hip-hop collaborations – BTS. It doesn’t come with much surprise, since the septet’s CEO has openly stated "Black music is the base" of their musical identity. BTS and its members have collaborated with the likes of Nicki Minaj, J.Cole, Wale, Desiigner, Juice WRLD, and Lil Nas X (with whom they performed at the 2020 GRAMMYs). Recently, Jungkook, the youngest member of the group, made his solo debut with the song "Seven" featuring Southern rapper, Latto. The song hit No. 1 on the Billboard Hot 100.

In 2017, Jay-Z signed former 2PM leader Jay Park (who takes his name from the multi-GRAMMY winner) to Roc Nation. The following year, Park was seen at Roc Nation’s annual brunch where he snapped pictures with the likes of Beyoncé and Big Sean. His debut EP, Ask Bout Me, featured rappers such as 2 Chainz, Rich The Kid, and Vic Mensa.

Hip-hop’s influence on K-pop runs through the genre’s past, present and future. K-pop and hip-hop artists have always had moments of mutual respect. Even at the most unsuspecting times, the two genres have always found ways to collaborate. 

Understanding Appropriation

However, the earnestness with which K-pop takes inspiration from hip-hop has understandably been questioned. The topic of cultural appropriation continues to be divisive, and unanimous consensus a rarity. "One person's appropriation isn't necessarily another person's appropriation," says Dr. Anderson. 

Lately, the conversation around cultural appropriation in K-pop is commonly in relation to visual signifiers. Instances where K-pop idols have been in the hot seat include but are not limited to: ATEEZ’s Hongjoong wearing cornrows in promo images, BLACKPINK’s Lisa sporting box braids on multiple occasions, and MAMAMOO’s Hwasa donning a durag. While there's often swift backlash from fans, response from record labels is typically delayed — if they acknowledge the uproars at all.

In 2019 and 2020, respectively, former CLC member Sorn posted a picture of someone dressed in a mask that resembled a racist caricature, while Stray Kids' Hyunjin imitated a Korean cartoon character that was reportedly based on Black racial stereotypes. The latter eventually issued an official apology, while Sorn continued to get into hot water — most recently for a photoshoot where she flaunted an afro. 

These recent cases are just repeat offenses of longstanding practices. In the '90s, JYPE Founder Park Jin-young put backup dancers in blackface and afros. The Bubble Sisters infamously wore blackface for their debut cover art and corresponding promo pictures in 2003. 

BTS' J-Hope raised eyebrows with his remake of Webstar and Young B’s 2006 track "Chicken Noodle Soup." The 2019 track featured Becky G, while J-Hope appeared with a gelled hairstyle that resembled dreadlocks. While the look bordered on appropriation, Young B praised the song in an interview with Billboard. 

"People of all cultures know the song," Young B said."[J-Hope and Becky G] made it even bigger for this day and age. I’m very open-minded and I feel like [the remake] is good for the culture. It was created in Harlem, and now it’s a worldwide thing."

"There’s a legit reason for people to be angry because aspects of African American culture have been and continue to be appropriated… the problem with Black popular culture is [it’s] so damn successful," Dr. Hurt says."[It’s] so hyper-successful that in a way you can't make restraining claims on it. I don't think it's at all realistic anymore." 

Cases of appropriation can get harder to identify when there seems to be no clear signs of foul 

play. RAIN and J.Y. Park’s 2020 duet, "Switch To Me," is redolent of Bobby Brown’s 1988 tune, "Every Little Step." The beat, clothing, and dance moves show that Park Jin-young was inspired by Brown. 

"My baseline for a negative appropriation and misappropriation is a racial performance that mocks or demeans," Dr. Anderson adds. "We need to recognize that there's another perspective, not necessarily to excuse some of the more egregious cases of negative appropriation,. We can't use our American racial lens and just put it over this thing and have it make sense because there are other factors at play."

Sometimes the boundaries are pushed too far and are met with legal contention. In 2004, first-generation K-pop group Baby V.O.X released "Xcstasy," utilizing a freestyle Tupac made while incarcerated. The group’s label founder, Yoon Deung Ryong, vehemently denied the rumors that they illegally used the late rapper’s voice and likeness. However, reports from that time failed to corroborate their label’s defenses. In 2020, "Cupid Shuffle" singer Bryson Bernard accused and threatened to sue K-pop group Seventeen for their song "Left & Right" which sounded comparable to his 2007 hit. 

Over the past three decades, hip-hop has become part of Korea’s public consciousness resulting in the K-pop we see and hear today. The spark that Black American GIs, Seo Taiji, and hip-hop-loving Korean youth lit has exploded into a billion dollar industry. Although it can come at the cost of misappropriation and well-meaning appreciation, it ultimately shows the influence of hip-hop and Black popular music around the world.

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