searchsearch
GRAMMY Rewind: Bad Bunny Reps Reggaeton As He Wins His First-Ever Latin GRAMMY For Best Urban Music Album In 2019
Bad Bunny

video

GRAMMY Rewind: Bad Bunny Reps Reggaeton As He Wins His First-Ever Latin GRAMMY For Best Urban Music Album In 2019

As he claimed his trophy for Best Urban Music Album for his project 'X 100pre,' Bad Bunny championed the reggaeton style and its vaunted place in Latin music.

GRAMMYs/Sep 23, 2022 - 03:26 pm

Rapper and singer Bad Bunny didn't even prepare an acceptance speech before walking in to the Latin GRAMMY Awards in Las Vegas in 2019. Even though he was nominated for a GRAMMY for Best Urban Music Album for his studio debut, X 100pre, he was confident he wasn't going to win the golden gramophone.

So when his name was called as the winner in said category, it came as a huge surprise, and the artist delivered a heartfelt, off-the-cuff speech celebrating his supporters and repping the reggaeton style from the GRAMMYs stage.

In this episode of GRAMMY Rewind, turn back the clock to 2019 at Vegas' MGM Grand Garden Arena, where the 20th Latin GRAMMY Awards were held, to revisit Bad Bunny's victory. The singer born Benito Antonio Martínez Ocasio took time to hug every member of his crew before walking up to the stage, drink still in hand — and admitted he was feeling pretty flustered as he stepped up to the microphone.

"I've never been more nervous in my life," the singer told the crowd, before launching into a litany of thank-yous.

"Grateful to God, before anything. My family, who's always there for me. They're the ones responsible for the young man I am today," Bunny began. "And despite how high people will take me, because people are the ones who lift me up, I remain with my feet on the ground."

He also thanked his team, who rose to their feet in the audience to watch his acceptance speech, as well as his producer and all the musicians who played on his album.

But as he reached the conclusion of his speech, Bunny had one more important thing to add: He stressed that reggaeton, the style endemic to his native Puerto Rico that has become such a large part of his global career, is an intrinsic and essential piece of the Latin music genre.

"Reggaeton is part of Latin culture. And it's representing, just like lots of other music genres," Bunny said, to roaring applause from the crowd. "I tell my colleagues from reggaeton, 'Let's make an effort, let's bring back creativity and sincerity. The genre has become about views, numbers. Let's turn things around and do genuine things and different things for the people."

With that, Bunny shared his love and left the stage. While his 2019 win for Best Urban Music Album was his first Latin GRAMMY, it certainly would not be his last.

In the years since, he's picked up three more trophies at the ceremony, including another award in the Best Urban Music Album category for his El Último Tour Del Mundo. At the upcoming 2022 Latin GRAMMY Awards, he is nominated in a whopping seven categories, including for Album of the Year.

Press play on the video above to revisit Bad Bunny's first-ever Latin GRAMMY win, and keep checking back to GRAMMY.com for more episodes of GRAMMY Rewind.

GRAMMY Rewind: H.E.R. Brings Her Whole Team Onstage While Accepting The GRAMMY Award For Best R&B Album In 2019

GRAMMY Rewind: Adele Urges That Beyoncé's "Monumental" 'Lemonade' Should've Won Album Of The Year In 2017
Adele at the 2017 GRAMMYs.

Photo: Phil McCarten/CBS via Getty Images

video

GRAMMY Rewind: Adele Urges That Beyoncé's "Monumental" 'Lemonade' Should've Won Album Of The Year In 2017

Before Adele and Beyoncé find out who will win Album Of The Year at the 2023 GRAMMYs, revisit the emotional moment when Adele pleaded for Beyoncé's album 'Lemonade' to take home the golden gramophone instead of her own '25' in 2017.

GRAMMYs/Feb 3, 2023 - 06:00 pm

The 2017 GRAMMYs were a massive night for Adele, who swept all five categories for which she was nominated. But when she was crowned the Album Of The Year winner, the "Hello" singer couldn't help but argue that Beyoncé deserved it.

In this episode of GRAMMY Rewind, revisit the emotional moment between Adele and Beyoncé as the British star claimed her Album Of The Year GRAMMY for 25. After thanking her collaborators for their encouragement to release 25 and calling the win "full-circle," Adele choked up as she acknowledged Beyoncé's Lemonade that was also nominated in the category.

"I can't possibly accept this award. And I'm very humbled, and I'm very grateful and gracious, but my artist of my life is Beyoncé," Adele said as she held back tears. "This album was so monumental, and so well-thought-out and so beautiful and soul-bearing…and all us artists here, we f—ing adore you."

The heartfelt acknowledgement had the crowd roaring, but most poignantly brought Beyoncé to tears as she mouthed "I love you" to Adele. (Lemonade did get some GRAMMY love that night, winning Best Urban Contemporary Album and lead single "Formation" won Best Music Video.)

There could be another powerful Adele/Beyoncé moment at the 2023 GRAMMYs, as the two are once again nominated for Album Of The Year, as well as Song Of The Year and Record Of The Year.

Press play on the video above to watch Adele's tearful acceptance speech. Keep checking back to GRAMMY.com for more episodes of GRAMMY Rewind, and make sure to tune into CBS on Feb. 5 to watch the 2023 GRAMMYs.

A Look At The Nominees For Album Of The Year At The 2023 GRAMMY Awards

How Bad Bunny Took Over The World: From Urbano Upstart To History-Making GRAMMY Nominee
Bad Bunny performs during 2022 Made In America in Philadelphia

Photo: Theo Wargo/Getty Images for Roc Nation

feature

How Bad Bunny Took Over The World: From Urbano Upstart To History-Making GRAMMY Nominee

Bad Bunny is the most streamed artist on Spotify for three years and his 'Un Verano Sin Ti' is the first Spanish-language LP nominated for an Album Of The Year at the 2023 GRAMMYs. Yet Benito's taste and distinctive vocals have remained unchanged.

GRAMMYs/Feb 3, 2023 - 05:08 pm

In 2017, Puerto Rican rapper, songwriter and actor Bad Bunny was one of many up-and-coming artists in the hugely competitive field of urbano hitmaking, a newcomer looking for a break. Just a couple of years later, he would become one of the world's biggest pop stars.

It began with a few crucial collaborations. In May of 2017, he released "Ahora Me Llama," an atmospheric Latin trap single recorded with future Colombian star Karol G. Weeks later, he dropped "Mayores," a bouncy reggaetón smash in tandem with American pop sensation Becky G.

While Bad Bunny's star was on the rise, the creative traits that would define his success were already apparent. His prolific work ethic, genre-bending taste, and a distinctive vocal persona — unfailingly genuine, charismatic, occasionally somber — have remained unchanged on his path to global fame. Today, Benito Antonio Martínez Ocasio is the most streamed artist on Spotify for a third consecutive year, and a two-time GRAMMY winner with an additional nine Latin GRAMMYs to his credit.

His latest opus — a quirky, nostalgic ode to the afterglow of summers past titled Un Verano Sin Ti — is currently the first Spanish LP nominated for an Album Of The Year at the 2023 GRAMMYs. And in October of 2022, his World’s Hottest Tour across the U.S. and Latin America became the highest grossing tour in history by a Latino artist. True to his cultural superhero achievements, Bad Bunny will also star in his own Marvel movie, El Muerto, scheduled for a January 2024 release.

"Bad Bunny has something for everyone," says Eddie Santiago, Head of US Latin, Artist Partnerships with Spotify. "At the root of his music and brand messaging is inclusivity. Benito appeals to groups that, for the most part, have been ignored by the mainstream media, especially in the Latin space."

Benito first demonstrated this inclusivity — or lack of regard for the status quo — on 2020's YHLQMDLG (Yo Hago Lo Que Me Da La Gana or "I Do Whatever I Please”), which on Best Latin Pop or Urban Album at the 63rd GRAMMY Awards. He has maintained that attitude on all subsequent works, while some of his intriguing aesthetic decisions — like walking onstage wearing a dress and high heels — have left a further mark on the mainstream.

"I’m taking advantage of this moment in my life when I can do whatever I want and wear what I want, so I get to live life more authentically,” Bad Bunny told Harper's Bazaar in a rare interview. “People on the outside can think that I have a strategy or I wear this to call for attention, but in reality I just know who I am."

"When an artist steps in front of the microphone and expresses himself with utter conviction, people believe in him — and you can certainly go places if you happen to have that gift," says Argentine rapper Tiago PZK. At 21, Tiago has made quite a name for himself in the urbano genre through a poignant session with visionary producer Bizarrap, as well as collaborations with high-profile Puerto Rican singers such as Ozuna and Myke Towers.

"What’s remarkable about Benito is that even though his level of success is off the charts, he is still able to generate songs that ordinary people can identify with," Tiago continues. "Bad Bunny has revolutionized Latin music because, no matter how big he is, you still identify closely with everything he says."

Then there’s the matter of his staggering artistic growth. Benito’s epic 2020 album El Último Tour Del Mundo, which took home a golden gramophone for Best Música Urbana Album at the 64th GRAMMY Awards, had already confirmed him as someone eager to embrace strands from multiple genres. Un Verano Sin Ti ventured even further into the exciting hues of unknown sonic territory — edgy alternative rock, synth-pop, R&B, even a reggaetón duet with Rosalía.

From the childlike cover art featuring a broken heart and dolphins on a tropical beach to his unusual choice of collaborators — Colombian electro-cumbia hipsters Bomba Estéreo, fellow post-reggaetón tastemaker Rauw Alejandro and indie-pop darlings the Marías, to name a few — Un Verano Sin Ti managed the near impossible feat of sounding both intimate and recklessly experimental at the same time.

A sprawling record made up of 23 tracks, it features the expected reggaetón danceathons, then veers into bossa nova chillout ("Yo No Soy Celoso") and idealized reggae ("Me Fui De Vacaciones.") A mega-hit like the kinetic masterpiece "Tití Me Preguntó," on the other hand, blends a bachata guitar line with dembow riddims before fading away on a hallucinatory flash of sheer psychedelia.

"His sound and aesthetics resonate on a global scale," reflects Spotify’s Santiago. "Thanks to streaming, an artist like Bad Bunny can connect instantly with millions of fans."

It is no coincidence that the mixmaster of this pan-Latin revolution hails from Puerto Rico. La isla del encanto has demonstrated time and again an uncanny ability to transcend borders — from the bolero velvet of Tito Rodríguez in the ‘60s to the salsa revolution of El Gran Combo and Héctor Lavoe in the ‘70s, the poppified merengue grooves of Olga Tañón in the ‘90s and the reggaetón explosion ignited in the early 2000s by the likes of Daddy Yankee, Tego Calderón and Don Omar. Ozuna, Anuel AA and Rauw Alejandro stand alongside Benito as the stars of a current Boricua wave taking the world by storm.

"I had the pleasure of visiting Puerto Rico," adds Tiago PZK. "It’s a small island where everyone knows each other. You go to a place called la placita at night and an insane party rages on - there’s loud music everywhere. You can see Bad Bunny at one bar, and Daddy Yankee sitting next door. Puerto Rico has generated a musical school of its own, and you can go from 0 to 100 in a minute, because everybody is working on something and they are all open to collaborating with each other. Music is the option of choice for kids who want to get out of the barrio. The hunger to escape has the power to transport you to unimaginable heights."

Bad Bunny plans to take a much needed sabbatical from music during 2023, and it remains to be seen what his return to touring and recording will look like. But his influence on how Latin sounds are perceived around the world will linger for a long time to come.

"Spanish is a world dominant language, and Latin beats tell a story in themselves, whether you understand the language or not," says Santiago. "In the end, the Latin music experience cuts through the noise, and it came to a point where mainstream media could no longer ignore it."

Listen: All Of The Latin Music 2023 GRAMMY Nominees In One Playlist

2023 GRAMMYs Performers Announced: Bad Bunny, Lizzo, Sam Smith, Steve Lacy, Mary J. Blige & More Confirmed
(Clockwise, L-R): Bad Bunny, Kim Petras, Sam Smith, Luke Combs, Steve Lacy, Brandi Carlile, Lizzo, Mary J. Blige

Photos Courtesy of the Artists

news

2023 GRAMMYs Performers Announced: Bad Bunny, Lizzo, Sam Smith, Steve Lacy, Mary J. Blige & More Confirmed

The first wave of 2023 GRAMMYs performers has been announced: Bad Bunny, Mary J. Blige, Brandi Carlile, Luke Combs, Steve Lacy, Lizzo, Kim Petras, and Sam Smith. Catch them all on Sunday, Feb. 5, on CBS, Paramount+, and live.GRAMMY.com!

GRAMMYs/Jan 25, 2023 - 03:00 pm

(Editor’s note: since this post’s publication, Harry Styles has been added as a performer, and Questlove announced he is co-curating the Hip-Hop 50 tribute performance at the 2023 GRAMMYs.)

We all knew Music's Biggest Night would be explosive this year. Now, GRAMMY night just got bigger! The first round of performers for the 2023 GRAMMYs has been announced. Taking the GRAMMY stage will be current nominees Bad Bunny, Mary J. Blige, Brandi Carlile, Luke Combs, Steve Lacy, Lizzo, Kim Petras, and Sam Smith.

Live from Crypto.com Arena in Los Angeles and hosted by Trevor Noah, the 2023 GRAMMYs will be broadcast live on Sunday, Feb. 5, at 8 p.m. ET/5 p.m. PT on the CBS Television Network and will be available to stream live and on demand on Paramount+.

Prior to the Telecast, the GRAMMY Awards Premiere Ceremony will be broadcast live from the Microsoft Theater at 12:30 p.m. PT and will be streamed live on live.GRAMMY.com. Additional performers will be announced in the coming days.

On GRAMMY Sunday, fans can access exclusive, behind-the-scenes GRAMMYs content, including performances, acceptance speeches, interviews from the GRAMMY Live red-carpet special, and more via the Recording Academy's digital experience on live.GRAMMY.com.

Read More: Where, What Channel & How To Watch The Full 2023 GRAMMYs

Learn more about the 2023 GRAMMYs performers and host here and below:

Two-time GRAMMY winner Bad Bunny is up for three GRAMMY nominations: Album Of The Year (Un Verano Sin Ti), Best Pop Solo Performance ("Moscow Mule") and Best Música Urbana Album (Un Verano Sin Ti).

Nine-time GRAMMY winner Mary J. Blige is nominated for six GRAMMY Awards: Record Of The Year ("Good Morning Gorgeous"), Album Of The Year (Good Morning Gorgeous (Deluxe)), Best R&B Performance ("Here With Me"), Best Traditional R&B Performance ("Good Morning Gorgeous"), Best R&B Song ("Good Morning Gorgeous"), and Best R&B Album (Good Morning Gorgeous (Deluxe)).  

Six-time GRAMMY winner Brandi Carlile is nominated for seven GRAMMY Awards this year: Record Of The Year ("You And Me On The Rock"), Album Of The Year (In These Silent Days), Best Rock Performance ("Broken Horses"), Best Rock Song ("Broken Horses"), Best Americana Performance ("You And Me On The Rock"), Best American Roots Song ("You And Me On The Rock"), and Best Americana Album (In These Silent Days). 

Listen Now: The Official 2023 GRAMMYs Playlist Is Here: Listen To 115 Songs By Beyoncé, Harry Styles, Bad Bunny, Kendrick Lamar & More

Luke Combs is up for three GRAMMY nominations: Best Country Duo/Group Performance ("Outrunnin' Your Memory"), Best Country Song ("Doin' This") and Best Country Album (Growin' Up). 

Steve Lacy is up for four GRAMMY nominations: Record Of The Year ("Bad Habit"), Song Of The Year ("Bad Habit"), Best Pop Solo Performance ("Bad Habit"), and Best Progressive R&B Album (Gemini Rights). 

Read More: A Look At The Nominees For Album Of The Year At The 2023 GRAMMY Awards

Three-time GRAMMY winner Lizzo is nominated for five GRAMMY Awards: Record Of The Year ("About Damn Time"), Album Of The Year (Special), Song Of The Year ("About Damn Time"), Best Pop Solo Performance ("About Damn Time"), and Best Pop Vocal Album (Special).

First-time nominee Kim Petras is up for Best Pop Duo/Group Performance ("Unholy").

Four-time GRAMMY winner Sam Smith is nominated for Best Pop Duo/Group Performance ("Unholy").

Keep checking back here on GRAMMY.com for more details on the 2023 GRAMMYs — and tune in on Sunday, Feb. 5, at 8 p.m. ET/5 p.m. PT to watch who takes home GRAMMY gold. And head to live.GRAMMY.com for a dynamic and expansive online experience where you can explore Music's Biggest Night in full.

2023 GRAMMY Nominations: See The Complete Nominees List

The Official 2023 GRAMMYs Playlist Is Here: Listen To 115 Songs By Beyoncé, Harry Styles, Bad Bunny, Kendrick Lamar & More
(L-R, clockwise) Steve Lacy, Harry Styles, Lizzo, Anitta, BTS

Photos (L-R): Scott Dudelson/Getty Images for Coachella, Kevin Mazur/Getty Images for Harry Styles, Kevin Mazur/Getty Images for The Recording Academy, LUFRÉ, Axelle/Bauer-Griffin/FilmMagic

news

The Official 2023 GRAMMYs Playlist Is Here: Listen To 115 Songs By Beyoncé, Harry Styles, Bad Bunny, Kendrick Lamar & More

Get to know this year's nominees with the official 2023 GRAMMYs playlist, presented in partnership with Amazon Music, which features 115 GRAMMY-nominated songs across pop, rap, country, and beyond from today's stars.

GRAMMYs/Jan 19, 2023 - 04:24 pm

With the 2023 GRAMMYs less than a month away, excitement is bubbling over in the music community.

Whether you're rooting for innovative newcomers like Wet Leg and Omar Apollo or beloved legends like Beyoncé and ABBA, there is an abundance of spectacular talent to be celebrated this year. And the 2023 GRAMMY nominees are not only leading music, but they’re creatively transforming genres, from rap to alternative to reggae — and beyond.

To let the music speak for itself, stream the official 2023 GRAMMYs playlist, presented in partnership with Amazon Music, which features 115 GRAMMY-nominated songs across pop, rap, country, and beyond from today's stars, including BTS, Harry Styles, Kendrick Lamar, Lizzo, and many, many more.

Get to know this year's nominees by listening to their biggest hits and GRAMMY-nominated works on this immersive Amazon Music playlist — and tune in to CBS and Paramount+ on Sunday, Feb. 5 to experience Music's Biggest Night live.

Where, What Channel & How To Watch The Full 2023 GRAMMYs