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2022 In Review: 5 Trends That Defined Latin Music
2022 glowed with abundance in every region and style — from Chilean folk and Mexican sierreño to Argentine synth-pop, Dominican dembow and good old fashioned rock en español.
Years from now, 2022 is likely to be remembered as a moment of expansion and inspiration for Latin music. It’s not only that the unstoppable reggaetón beat and its multiple permutations brought people to their feet as the entire world danced to the sounds of Bad Bunny, KAROL G and Rosalía.
After years of pandemic-related suffering, 2022 glowed with abundance in every region and style — from Chilean folk and Mexican sierreño to Argentine synth-pop, Dominican dembow and good old fashioned rock en español. Forgotten genres were resurrected and given bright new outfits, while a wave of daring young producers experimented with cutting-edge textures and studio effects. Globalization shook up the Latin spectrum, and the results are splendorous.
Here are some of the notable trends that emerged during the past 12 months.
The New Epicenter Of Global Pop? Puerto Rico
As the mainstream embraces Latin trap, EDM and folk genres like champeta and bachata in this brave digital world of neo-reggaetón hits, Puerto Rican vocalists and producers have mastered the recipe of success. 2022 marked the third consecutive year in which Bad Bunny was the most streamed artist in the world on Spotify. An intriguing combination of raucous party hedonism and melancholy self-reflection, Benito’s musical universe continues to evolve, but his hold on pop culture is part of a wider trend.
The year also saw the release of excellent new tracks by Ozuna, Rauw Alejandro, Daddy Yankee and Myke Towers, confirming San Juan as the avant-garde capital of Latin futurism. La isla del encanto’s dominance shouldn’t surprise the most studious observers of popular music, though. Just like Jamaica, Puerto Rico has given birth to countless legends in the past, from Tito Rodríguez and Cheo Feliciano to El Gran Combo and Héctor Lavoe. Further, there is a solid threadline that unites the early salsa sizzle of 'Maelo' Rivera with the 2000’s narratives of Tego Calderón and the melodic brilliance of a Rauw Alejandro.
The Seduction Of Retro Lives On
Much of today’s Latin music relies on the-future-is-now sonics, with the use of autotune, synth patches and all sorts of studio gimmicks to create the slick patina of today's hits. At the same time, a number of artists prefer a return to analog warmth and the formats that hypnotized their ears in younger times.
Growing up in Texas, multi-instrumentalist and Black Pumas leader Adrian Quesada developed an obsession with the intoxicating strand of psychedelic baladas that flourished throughout Latin America between the early ‘60s and mid ‘70s. Quesada had already recorded a reverential cover of "Esclavo y Amo" by Peruvian combo Los Pasteles Verdes, but in 2022 he recorded an entire album, Boleros Psicodélicos, with mostly original songs that capture the sinuous beauty and baroque harpsichord lines of the original genre.
Following a similar vein, Natalia Lafourcade’s stunning De Todas Las Flores favored a retro approach with songs such as the breezy tropi-pop gem "Canta la arena." The album was recorded live on tape, with every musician present in the recording studio and no previous rehearsals. And if the intro to the solemn "Llévame viento" reminds you of Claude Debussy and French impressionism, it’s no coincidence. The Mexican vocalist showed producer Adán Jodorowsky pictures by Claude Monet for inspiration while they worked on the record.
Dembow Transforms The Urbano Landscape
Hypnotic and repetitive, the Dominican genre known as dembow is instantly addictive, but at the same time a bit of an acquired taste. Because of its aggressive pattern, it can be successfully transplanted to mainstream reggaetón — a prime example being Bad Bunny’s eye-opening use of dembow in his mega-hit "Tití Me Preguntó."
The indisputable king of the format remains El Alfa, the incredibly prolific, 31 year-old singer/songwriter from Santo Domingo who has turned the native riddims and hilarious slang from his homeland into a cottage industry of feverish dance anthems. El Alfa (Emanuel Herrer Batista) releases singles and videos at a breakneck pace, and 2022 found him riding a creative wave. A collaboration with Braulio Fogón and Chael Produciendo, "Tontorón Tontón" grooves with a fervor that borders on insanity, as El Alfa spits out rhymes that fuse hilarious vulgarity with surreal impressionism.
Last Night A Lo-Fi Songstress Saved My Life
While the ubiquitous stars of the Latin pop firmament compete for hundreds of millions of streams, indie artists from Argentina to Mexico continue doing what they do best: writing awesome songs. Easy access to recording equipment has allowed a young generation of female bedroom-pop and lo-fi rock performers to blossom undeterred by any record label interference.
On her brilliant and darkly hued EP Misterios de la Plata, Argentine singer Srta. Trueno Negro channels her devotion to the Velvet Underground. Hailing from Culiacán in Sinaloa, Bratty collaborated with Cuco on the hazy reverie of "Fin Del Mundo." In Brazil, São Paolo native Brvnks flexed her angular, guitar-based hooks on "sei la," an atmospheric duet with Raça. Seeped in the sugary vibes of ‘80s Argentine bands like Metrópoli, "Tuna" — an under promoted single by young Buenos Aires composer Mora Navarro — is probably one of the most gorgeous Latin songs of the decade.
Bachata Officially Not A Niche Genre Anymore
All those Dominican aristocrats of the early 20th century who looked down on bachata as the filthy music of the lower classes would shake their heads in disbelief if they saw the place of honor it occupies today. Prince Royce and Romeo Santos made headway in bringing the authentic strains of música del amargue into the mainstream.
But just like salsa in the ‘90s, bachata is now part of the pop lexicon, and artists from different genres delve into its mystique. Most famously, Rosalía, whose majestic "LA FAMA" distorts the expected guitar lines into jagged, digitalized objects of beauty. The autobiographical lyrics are poignant, and the diva’s decision to enlist the Weeknd helped to further the cause (as it turns out, bachata’s wounded feelings sting even more deliciously as a duet.) In Colombia, Elsa y Elmar aimed at the very roots of the genre with "atravesao," complete with skittish bongó beats and a vocal delivery that bleeds unrequited romance. Even in Buenos Aires, bachata has attracted the muse of talented songwriters such as Silvina Moreno, whose "Ley de Atracción" muses philosophically on the perverse contradictions of erotic desire.
Photo: Dia Dipasupil/Getty Images
10 College Courses Dedicated To Pop Stars And Music: Taylor Swift, Bad Bunny & Hip-Hop
In honor of Music in Our Schools Month, check out nine college-level music courses that dissect punk and EDM, global hip-hop culture and the discographies and careers of superstar acts like the Beatles and Harry Styles.
There’s never been a better time to be a music-loving college student.
Beginning in the mid to late aughts, an increasing number of academic institutions have begun offering courses dedicated to major music acts. In the late aughts, rap maverick Jay-Z made headlines after becoming the subject of a Georgetown University course taught by Michael Eric Dyson, a sociologist and best-selling author of Jay-Z: Made in America. In the Sociology of Hip Hop: Jay-Z, students analyzed Hova's life, socio-cultural significance and body of work.
It's easy to see why students would be attracted to these courses — which fill up quickly and are often one-time-only offerings. The intertwining of celebrity and sociology present such fertile grounds to explore, and often make for buzzy social media posts that can be a boon to enrollment numbers. For instance, Beyhivers attending the University of Texas at San Antonio were offered the opportunity to study the Black feminism foundations of Beyoncé's Lemonade in 2016. Meanwhile, Rutgers offered a course dedicated to dissecting the spiritual themes and imagery in Bruce Springsteen's catalog.
Luckily for students clamoring to get a seat in these highly sought-after courses, institutions across the country are constantly launching new seminars and classes about famous pop stars and beloved musical genres. From Bad Bunny to Harry Styles, the following list of popular music courses features a little something for every college-going music fan.
Bad Bunny's Impact On Media
From his chart-topping hits to his advocacy work, Bad Bunny has made waves on and off stage since rising to fame in 2016. Now graduate students at San Diego State University can explore the global superstar's cultural impact in an upcoming 2023 course.
"He speaks out about Puerto Rico; he speaks out about the Uvalde shooting victims and uses his platform to raise money and help them," said Dr. Nate Rodriguez, SDSU Associate Professor of Digital Media Studies. "How does he speak out against transphobia? Support the LGBTQ community? How does all of that happen? So yes, it’s very much relevant to journalism and media studies and cultural studies. It’s all of that mixed into one."
A Deep Dive Into Taylor Swift's Lyrics
Analyzing Taylor Swift's lyrics is a favorite pastime among Swifties, so it's fitting that her work and its feminist themes have been the focus of a string of university courses over the years.
In spring 2022, the Clive Davis Institute of Recorded Music at New York University launched an offering focused on the "Anti-Hero" singer's evolution as an entrepreneur, race and female adolescence. The waitlisted course — the first-ever for the institution — drew loads of media attention and Swift received an honorary degree from NYU in 2022.
In spring 2023, honors students at Sam Houston State University in Huntsville, Texas can analyze the 12-time GRAMMY winner's music and career in a seminar titled Culture and Society- Taylor Swift.
Kendrick Lamar's Storytelling & The Power Of Hip-Hop
Since dropping good kid, m.A.A.d. City in 2012, Kendrick Lamar has inspired a slew of academics to develop classes and seminars around his lyrical content and storytelling, including an English class that juxtaposed his work with that of James Baldwin and James Joyce.
More recently, Concordia University announced that the 16-time GRAMMY winner will be the focus of The Power of Hip Hop, It’s Bigger Than Us, a course examining the lyrical themes of Lamar’s works, such as loyalty, fatherhood, class and racial injustice.
"No artist speaks to this ethos louder and more intricately than King Kunta, the prince of Compton, Kendrick Lamar, 10 years after good kid, m.A.A.d. City dropped," said Yassin "Narcy" Alsalman, the Montreal hip-hop artist and Concordia Professor who developed the class which launches in winter 2023. “He showed us it was okay to work on yourself in front of the world and find yourself internally, that family always comes first, that community and collective missions are central to growth and that sometimes, you have to break free."
EDM Production, Techniques, and Applications
If you dream of hearing your own EDM tracks played at a massive music festival à la Marshmello, Steve Aoki and Skrillex, this all-in-one course at Boston's Berklee College of Music has you covered. Learn about the cultural origins of the various EDM styles — like techno, trance, drum and bass and more — and the techniques that artists use to achieve these sounds.
In between thought-provoking cultural seminars, students will receive lessons on how to operate the technologies necessary to create their own EDM masterpieces, including synths, digital audio workstations (DAW) and samplers.
Harry Styles And The Cult Of Celebrity
While many celebrity-focused courses center around sociology, the Harry’s House singer/songwriter has inspired his own digital history course at Texas State University in San Marcos: Harry Styles and the Cult of Celebrity: Identity, the Internet and European Pop Culture.
Developed by Dr. Louie Dean Valencia during lockdown, the class will cover Styles’ music along with topics like gender, sexual identity and class — but the singer-songwriter’s personal life is off limits. Stylers who are lucky enough to grab a spot in this first-ever university course dedicated to their fave can expect to revisit One Direction’s catalog for homework.
"I’ve always wanted to teach a history class that is both fun, but also covers a period that students have lived through and relate to," Dr. Valencia wrote in a Twitter post. "By studying the art, activism, consumerism and fandom around Harry Styles, I think we’ll be able to get to some very relevant contemporary issues. I think it’s so important for young people to see what is important to them reflected in their curriculum."
Global Hip Hop Culture(s): Hip Hop, Race, and Social Justice from South Central to South Africa
Since its inception, hip-hop has left a lasting mark on the world, influencing language, fashion, storytelling and beyond. At the University of California Los Angeles, students can learn about how the art form has shaped young minds as they analyze the various hip-hop scenes worldwide.
As part of a mission to establish the university as a leading center for hip-hop studies, UCLA’s Ralph J. Bunche Center for African American Studies launched a hip-hop initiative featuring an artist-in-residence program, digital archives, and a series of postdoctoral fellowships. Chuck D, the founder of the barrier-breaking hip-hop group Public Enemy, was selected as the first artist-in-residence.
"As we celebrate 50 years of hip-hop music and cultural history, the rigorous study of the culture offers us a wealth of intellectual insight into the massive social and political impact of Black music, Black history and Black people on global culture — from language, dance, visual art and fashion to electoral politics, political activism and more," said associate director H. Samy Alim, who is leading the initiative.
The Music Of The Beatles
With their catchy two-minute pop hits, artsy record covers, headline-making fashions and groundbreaking use of studio tech, the Fab Five are among the most influential acts in music history. It’s no surprise, then, that they are the subjects of courses in a number of colleges and universities.
Boston’s Berklee College of Music offers The Music of Beatles, which digs into the group’s body of work as well as the music they penned for other acts. Alternatively, if you’re more interested in their post-breakup works, The Solo Careers of the Beatles dives into those efforts. Meanwhile, the University of Southern California takes a look at their music, careers and impact in The Beatles: Their Music and Their Times.
Symbolic Sisters: Amy Winehouse and Erykah Badu
Whether you want to learn about craft, management, building a career, or marketing your work, the Clive Davis Institute at NYU offers an impressive curriculum for musicians and artists. With seminars focusing on the works of Prince, Joni Mitchell, Stevie Wonder, Paul McCartney, and J. Dilla, a unique duo stands out: Erykah Badu and Amy Winehouse.
Framing the pair as "symbolic sisters," this two-credit seminar explores and compares how each songstress fused different genres and styles to forge a magnetic sound of their own. Winehouse rose to prominence for her retro spin on the sounds of Motown and Phil Spector and rebellious styling. A decade before "Back to Black" singer hit the mainstream, Badu — who is recognized as one of Winehouse's influences — rose to stardom thanks to her seamless blend of jazz, R&B, and hip-hop and captivating urban-bohemian style, creating a template for singers like SZA and Ari Lennox.
Selena: Music, Media and the Mexican American Experience
From ascending to the top of the male-dominated Tejano genre to helping introduce Latin music to the mainstream, Selena Quintanilla's impact continues to be felt decades after her untimely death. Artists including Selena Gomez, Demi Lovato, Victoria "La Mala" Ortiz, Becky G and Beyoncé cite the GRAMMY-winning "Queen of Tejano" as an influence.
Throughout the years, her legacy and cultural impact have been the focus of dozens of college courses. In 2023, Duke University continues this tradition with Selena: Music, Media and the Mexican American Experience. The course will explore the life, career and cultural impact of the beloved Tejano singer.
The Art of Punk: Sound, Aesthetics and Performance
Since emerging in the 1970s, punk rock has been viewed as a divisive, politically charged music genre. Its unique visual style — which can include leather jackets, tattoos, chunky boots and colorful hair — was absorbed into the mainstream in the '90s, where it continues to thrive (to the chagrin of hardcore punks everywhere). Over the decades, dozens of subgenres have cropped up and taken the spotlight — including riot grrrl and pop-punk — but very few have left the impact of the classic punk sound from the '70s and its anti-establishment themes.
If you're interested in learning more about the genre that inspired bands like Nirvana, check out Stanford University's The Art of Punk seminar, which explores the genre's visual and sonic origins, as well as its evolution and connections to race, class, and gender.
Meet Me @ The Altar Reveal The 4 "Badass" Female Artists Who Inspired Their Debut Album, 'Past // Present // Future'
Photo: Steve Granitz/WireImage
Run The World: How Rosalía Became An International Superstar And Production Powerhouse
To commemorate Women's History Month, take a look at Rosalía's colossal career, from her 'Los Ángeles' folk debut to her GRAMMY-winning experimental, flamenco-pop album, 'Motomami.'
Rosalía is the pop star the music industry has craved for so long — an unapologetic, risk-taking visionary who transforms each album release into a deliberate era, slowly immersing her audience deeper into her creative universe. She has become a vanguard for music's next generation of female leaders, paving the way through her commitment to building equality as she once promised in her 2019 Billboard Women in Music speech: "I will never stop till I find and I see the same number of women in the studio."
But before the global sensation came to be, there was Rosalia Tobella, the hopeful musicology student from the suburbs of Barcelona with a passion for flamenco and dream of becoming one of music's biggest disruptors. Her nights spent singing and dancing at flamenco venues eventually landed her in the hands of hitmaker Raül Refree, who manifested her big-city ambitions into reality, co-producing and arranging her critically-acclaimed debut studio album, Los Ángeles.
The flamenco-inspired folk album set the precedent for Rosalía's prosperous musical career after snagging the Spanish singer her very first Latin GRAMMY nomination for Best New Artist and producing a slew of live appearances that led to her catching the attention of her label, Columbia Records. Today, Rosalía's flamenco roots continue to paint her discography on award-winning albums El Mal Querer and Motomami.
As a part of GRAMMY.com's ongoing celebration of Women's History Month, we're looking back at Rosalía's monumental career, from Los Àngeles to Motomami, in this installment of Run The World. It's not just Rosalía's artistic genius that makes her story so remarkable, but also her trailblazing achievements and strides to make space for like-minded women.
What distinguishes Rosalía in a saturated market is her consistency. Without coming across as repetitive, Rosalía seamlessly innovates new ways to transform flamenco as she fuses its essence into different genres on each release. This level of brilliance garnered Rosalía praise from Billboard for "changing the sound of today's mainstream music" at the 14th Women in Music event, acknowledging the artist with a Rising Star Award.
Over the past six years, Rosalía has amassed nearly 60 awards in total, most notably her 11 Latin GRAMMY wins. Three years after winning the Latin GRAMMY for Album Of The Year for El Mal Querer in 2019, she took home the award again in 2022 for Motomami — becoming the first woman in Latin GRAMMY history to win the category twice.
In 2020, Rosalía marked her GRAMMY stage debut with a medley performance of "Juro Que'' and her breakthrough single, "Malamente." Earlier that night, she celebrated another groundbreaking achievement as the first all-Spanish-language artist to be recognized in the Best New Artist category, as well as her first GRAMMY win for Best Latin, Rock or Urban Alternative album for El Mal Querer. (She won the category for the second time at this year's GRAMMY Awards for Motomami.)
"It's such an honor to receive this award, but at the same time, what I'm most excited about is that I'll be able to perform a flamenco-inspired performance for all of you," Rosalía said during her 2020 GRAMMY acceptance speech, noting her position as one of the leading voices in sharing flamenco culture with American media. "Thank you for embracing [this] project with so much love."
Above all the accolades remains Rosalía's women-first attitude, taking into account the legacy of women who built the foundation for her empire. "I want to thank women like Lauryn Hill, WondaGurl, Björk, Kate Bush, Ali Tamposi, Nija — all the women in the industry who taught me that it can be done," exclaimed Rosalía during her acceptance speech for Best Urban Fusion/Performance at the 2018 Latin GRAMMYs.
And now, she's leaving her own impact on our future leaders.
In a full-circle moment, Rosalía was honored as the inaugural Producer Of The Year at the 2023 Billboard Women in Music ceremony, presented to her by one of her aforementioned heroes, WondaGurl. "To me, it feels special because this is not usual. I make my own music, I produce my own songs, and I write my own songs. I want to dedicate this award to all the women who are going to be producers," she beamed.
Press play on the video above to revisit the defining moments in Rosalía's revolutionary stardom, and keep checking back to GRAMMY.com for more new episodes of Run The World.
Listen To GRAMMY.com's Women's History Month 2023 Playlist: Swim In The Divine Feminine With These 40 Songs By Rihanna, SZA, Miley Cyrus, BLACKPINK & More
Photos (L-R, clockwise): Kevin Mazur/Getty Images for Roc Nation, Scott Dudelson/Getty Images for Coachella, Adam Bow/Icon Sportswire via Getty Images, Kevin Winter/Getty Images for Coachella, Kevin Mazur/Getty Images for Academy Museum of Motion Pictures, Kevin Winter/Getty Images for ACM, Terry Wyatt/Getty Images
Listen To GRAMMY.com's Women's History Month 2023 Playlist: Swim In The Divine Feminine With These 40 Songs By Rihanna, SZA, Miley Cyrus, BLACKPINK & More
Who run the world? Harness positive energy during Women's History Month with this immersive playlist honoring Beyoncé, Rina Sawayama, Kim Petras, and more female musicians.
In the words of recent GRAMMY winner Lizzo, it's bad b— o'clock. To kick off Women's History Month, GRAMMY.com is celebrating with an extensive playlist spotlighting women's divine musical artistry. Perpetually shaping, reinvigorating, and expanding genres, women's creative passion drives the music industry forward.
This March, get ready to unlock self-love with Miley Cyrus' candid "Flowers," or hit the dancefloor with the rapturous Beyoncé's "I'm That Girl." Whether you're searching for the charisma of Doja Cat's "Woman" or confidence of Rihanna's "B— Better Have My Money," this playlist stuns with diverse songs honoring women's fearlessness and innovation.
Women dominate the music charts throughout the year, but this month, dive into their glorious energy by pressing play on our curated Women's History Month playlist, featuring everyone from Dua Lipa to Missy Elliott to Madonna to Kali Uchis.
Listen below on Amazon Music, Spotify, Apple Music, and Pandora.
Photo: Kevin Winter/Getty Images for The Recording Academy
The 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show
Take a look at the impressive gains that 2023 GRAMMYs winners and performers made in Spotify streams and album/song sales, from Beyoncé to Harry Styles.
The 2023 GRAMMYs weren't just historic, they were iconic — and the numbers show it.
The telecast itself saw a 30% increase in viewership, with more than 12.4 million viewers tuning into the Feb. 5 ceremony, the best ratings since 2020 per Nielsen data. In turn, several of the night's winners and performers saw major spikes in sales and streams.
Album Of The Year winner Harry Styles returned to the top 10 of the all-genre Billboard 200 albums chart, as Harry's House — which also took home the GRAMMY for Best Pop Vocal Album — earned 38,000 equivalent album units in the U.S., a 51% gain. His previous two albums, 2019's Fine Line and his 2017 self-titled debut also made gains, the former up 15% and the latter up 11%.
Kendrick Lamar and Adele also enjoyed increases in sales and streams on several albums. Lamar — who won three GRAMMYs this year, including Best Rap Album for Mr. Morale & The Big Steppers — had a 20% gain for his fifth LP, as well as a 26% gain for 2015's To Pimp a Butterfly, 11% for 2017's DAMN., and 6% for 2012's good kid, m.A.A.d city.
Adele's 30 had a 25% increase in equivalent album units, while her 2015 album 25 went up 14% and 2011 release 21 went up 10%. (30's lead single, "Easy On Me," earned Adele her fifth GRAMMY for Best Pop Solo Performance — a record in the category.)
After Beyoncé made GRAMMY history at the 2023 ceremony with her 32nd win, her Best Dance/Electronic Music Album-winning RENAISSANCE made a huge jump. The album earned 37,000 equivalent album units, up 109%, helping Bey move from No. 24 to No. 11 on the Billboard 200.
Rising jazz star Samara Joy also had a monumental night, scoring the coveted GRAMMY for Best New Artist. As a result, her 2022 album, Linger Awhile, made its debut on the Billboard 200, with an equivalent album units gain of 319% and a 5,800% increase in Spotify streams in the U.S. The project also hit No. 1 on the Jazz Albums, Traditional Jazz Albums and Heatseekers Albums charts for the first time, as well as the top 10 of the Top Album Sales and Top Current Album Sales charts.
Blues great Bonnie Raitt's win for Song Of The Year (for her 2022 track "Just Like That") served as one of the night's biggest surprises, but also served as a catalyst for some serious streams and sales success. The song spiked from about 10,000 daily on-demand streams in the U.S. on Feb. 3 to 697,000 the day after the GRAMMYs (Feb. 6) — a gain of around 6,700% — according to Luminate. The song's sales were even better, gaining more than 10,000% on Feb. 6; the rest of Raitt's discography also climbed 161%, from 333,000 on-demand U.S. streams on Feb. 3 to 869,000 on Feb. 6.
Most of the 2023 GRAMMYs performers also celebrated sales and streams increases post-telecast. Show opener Bad Bunny saw gains on his GRAMMY-winning albumUn Verano Sin Ti (up 16%), as well as his 2020 albums YHLQMDLG (up 11%) and El Ultimo Tour del Mundo (up 8%). One of the songs Bad Bunny performed, Un Verano Sin Ti single "Despues de la Playa," also saw a 100% increase in Spotify streams in the U.S. in the hour following the telecast.
Lizzo delivered a soaring medley of her Record Of The Year-winning smash "About Damn Time" and the title track from her AOTY-nominated LP Special, the latter of which saw a 260% increase in Spotify streams in the U.S. after the show. Special also moved 11,000 equivalent album units, up 52%.
Steve Lacy won his first GRAMMY in the Premiere Ceremony, Best Progressive R&B Album for his album Gemini Rights. He also took the GRAMMYs stage for a sultry rendition of his hit "Bad Habit," all helping Lacy see a 16% increase in equivalent album units for Gemini Rights.
Sam Smith and Kim Petras also celebrated a historic win at the 2023 GRAMMYs, taking home Best Pop Duo/Group performance for their viral hit "Unholy" — marking the first win in the category by a trans woman. That moment, combined with the pair's risqué performance, helped the song see an almost 80% increase in Spotify streams in the U.S.
The heartfelt In Memoriam segment catalyzed stream increases, the biggest coming from Quavo's "Without U," which he sang in tribute to his late Migos bandmate and nephew Takeoff; the song jumped 890% in U.S. streams following the show. Fleetwood Mac's "Songbird," which Mick Fleetwood, Bonnie Raitt, and Sheryl Crow sang in honor of late Fleetwood Mac member Christine McVie, experienced an almost 100% increase in U.S. streams.
In other U.S. Spotify stream gains for performers, Harry Styles' "As It Was," saw a more than 75% increase; Brandi Carlile's "Broken Horses" saw a more than 2,700% increase; DJ Khaled's star-studded "God Did" (featuring Jay-Z, Rick Ross, Lil Wayne, and John Legend) saw a more than 650% increase; Mary J. Blige's "Good Morning Gorgeous" saw a more than 390% increase.
Streaming numbers are from DKC News, a PR representative of Spotify.
12 Classic Moments From The 2023 GRAMMYs, From The Heartwarming To The Surreal