For Caren Kelleher, vinyl is more than a format — it's a love letter to music. As the founder of Gold Rush Vinyl in Austin, Texas, she's turned her passion into one of the most artist-friendly pressing plants in the country.
After managing bands and leading music partnerships at Google, Kelleher saw how long wait times and poor-quality pressings were holding artists back. Her solution? Build something better.
From sourcing sustainable materials to hand-inspecting every record, Kelleher and her team are proving that small-batch pressing can be fast, efficient and artist-first. "While I’m not a musician," she says, "this is kind of like my way of composing." For more episodes of Behind The Board, visit GRAMMY.com/videos.
