For Puerto Rican rapper and singer/songwriter Álvaro Díaz, creativity never stops — and the [untitled] app makes sure no idea is lost. Known for his genre-blurring fusion of reggaeton, hip-hop, and punk rock, Díaz breaks down how the app has become a cornerstone of his creative process — even when inspiration strikes in the shower.
With [untitled], Díaz categorizes lyrics, tracks melodies, fine-tunes beats, and instantly records hooks — seamlessly collaborating with producers in real time. The app has become so integral to his process that he introduces fellow artists to it, calling it a game-changer for efficiency and spontaneity. “I create 24/7,” he shares. “Creating things with something that everybody has, but nobody's doing it — there's something special about that." For more episodes of It Goes To 11, visit GRAMMY.com/videos.
