meta-scriptTravis Barker Launches DTA Records With New Lil Wayne & Rick Ross Collab | GRAMMY.com
Travis Barker

Travis Barker

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Travis Barker Launches DTA Records With New Lil Wayne & Rick Ross Collab

The Blink-182 drummer announced the new record label that will serve as a home for his collabs in hip-hop and other genres, as well as for artist development

GRAMMYs/Dec 14, 2019 - 01:20 am

Today, Travis Barker announced a new record label, DTA Records, which he is launching in partnership with Elektra Music Group. The Blink-182 drummer also released its first single, "Gimme Brain," a raunchy collab featuring his frenetic drumbeat and bars from hip-hop icons Lil Wayne and Rick Ross.

The new label caps off a busy year for Barker, who not only toured and released a new album with Blink-182, but also worked on a lot of collab tracks and projects, including two collab EPs; LIVE FAST DIE WHENEVER, with $uicideboy$ and Meet The Drummers with 03 Greedo.

DTA Records will serve as a home for Barker's collabs in hip-hop and other genres, as well for artist development under his leadership.

Read: Blink-182 Announce New Album 'NINE' Release Date, Plus New Song "Darkside"

"I wanted a label partner that I trusted with true artist development," Barker said about Elektra, in a statement shared with Billboard.

"As an artist, it's important to me that an artist's vision is protected at all costs. It's crucial that I'm able to look an artist in the eye and believe it when I say we can take them from a basement to an arena. Elektra's track record and belief are proof of that, and I'm stoked to continue to build that legacy together through DTA Records."

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According to a press release, the song "represents a continuation of Barker's passion for beat making and production, especially within hip-hop which was his first love growing up."

Weezy and Blink-182 toured across North America together this summer. He, Barker and Ross first worked together back in 2011 on "Can A Drummer Get Some," from the drummer's similarly titled rap-collab-heavy solo album, Give The Drummer Some.

Blink-182's 'Enema Of The State' Will Never Actually Turn 20

Andrew Watt
Andrew Watt

Photo: Adali Schell

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How Andrew Watt Became Rock's Big Producer: His Work With Paul McCartney, Ozzy Osbourne, Pearl Jam, & More

Andrew Watt cut his teeth with pop phenoms, but lately, the 2021 Producer Of The Year winner has been in demand among rockers — from the Rolling Stones and Blink-182 to Elton John.

GRAMMYs/Apr 17, 2024 - 01:45 pm

While in a studio, Andrew Watt bounces off the walls. Just ask Mick Jagger, who once had to gently tell the 33-year-old, "Look, I can deal with this, but when you meet Ronnie and Keith, you have to dial it down a little bit."

Or ask Pearl Jam's Stone Gossard. "He really got the best out of [drummer] Matt [Cameron] just by being excited — literally jumping up and down and pumping his fist and running around," he tells GRAMMY.com.

As Watt's hot streak has burned on, reams have rightly been written about his ability to take a legacy act, reconnect them with their essence, and put a battery in their back. His efficacy can be seen at Music's Biggest Night: Ozzy Osbourne's Patient Number 9 won Best Rock Album at the 2023 GRAMMYs. At the last ceremony, the Rolling Stones were nominated for Best Rock Song, for Hackney Diamonds' opener "Angry."

On Pearl Jam's return to form, Dark Matter, due out April 19. Who was behind the desk? Take a wild guess.

"You want to see them live more than you want to listen to their albums, and they have the ability to look at each other and play and follow each other. I don't like my rock music any other way, as a listener," Watt tells GRAMMY.com. "All my favorite records are made like that — of people speeding up, slowing down, playing longer than they should."

As such, Watt had a lightbulb moment: to not record any demos, and have them write together in the room. "They're all playing different stuff, and it makes up what Pearl Jam is, and singer Eddie [Vedder] rides it like a wave."

If you're more of a pop listener, there's tons of Watt for you — he's worked with Justin Bieber ("Hit the Ground" from Purpose), Lana Del Rey ("Doin' Time" from Norman F—ing Rockwell) and much more. Read on for a breakdown of big name rockers who have worked with Andrew Watt.

Pearl Jam / Eddie Vedder

Watt didn't just produce Dark Matter; he also helmed Vedder's well-received third solo album, Earthling, from 2022. Watt plays guitar in Vedder's live backing band, known as the Earthlings — which also includes Josh Klinghoffer, who replaced John Frusciante in the Red Hot Chili Peppers for a stint.

The Rolling Stones

Dark Matter was a comeback for Pearl Jam, but Hackney Diamonds was really a comeback for the Stones. While it had a hater or two, the overwhelming consensus was that it was the Stones' best album in decades — maybe even since 1978's Some Girls.

"I hope what makes it fresh and modern comes down to the way it's mixed, with focus on low end and making sure the drums are big," Watt, who wore a different Stones shirt every day in the studio, has said about Hackney Diamonds. "But the record is recorded like a Stones album."

Where there are modern rock flourishes on Hackney Diamonds, "There's no click tracks. There's no gridding. There's no computer editing," he continued. "This s— is performed live and it speeds up and slows down. It's made to the f—ing heartbeat connection of Mick Jagger, Keith Richards, Ronnie Wood and Steve Jordan.

"And Charlie," Watt added, tipping a hat to Watts, who played on Hackney Diamonds but died before it came out. "When Charlie's on it."

Iggy Pop

Ever since he first picked up a mic and removed his shirt, the snapping junkyard dog of the Stooges has stayed relevant — as far as indie, alternative and punk music has been concerned.

But aside from bright spots like 2016's Josh Homme-produced Post Pop Depression, his late-career output has felt occasionally indulgent and enervated. The 11 songs on 2023's eclectic Watt-produced Every Loser, on the other hand, slap you in the face in 11 different ways.

"We would jam and make tracks and send them to Iggy, and he would like 'em and write to them or wouldn't like them and we'd do something else," Watt told Billboard. "It was very low pressure. We just kept making music until we felt like we had an album." (And as with Pearl Jam and Vedder's Earthlings band, Watt has rocked out onstage with Pop.

Ozzy Osbourne

You dropped your crown, O Prince of Darkness. When he hooked up with Watt, the original Black Sabbath frontman hadn't released any solo music since 2010's Scream; in 2017, Sabbath finally said goodbye after 49 years and 10 (!) singers.

On 2020's Ordinary Man and 2022's Patient Number 9, Watt reenergized Ozzy; even when he sounds his age, Ozz sounds resolute, defiant, spitting in the face of the Reaper. (A bittersweet aside: the late Taylor Hawkins appears on Patient Number 9, which was written and recorded in just four days.)

Maroon 5

Yeah, yeah, they're more of a pop-rock band, but they have guitars, bass and drums. (And if you're the type of rock fan who's neutral or hostile to the 5, you shouldn't be; Songs About Jane slaps.)

At any rate, Watt co-produced "Can't Leave You Alone," featuring Juice WRLD, from 2021's Jordi. Critics disparaged the album, but showed Watt's facility straddling the pop and rock worlds.

5 Seconds of Summer

When it comes to Andrew Watt, the Sydney pop-rockers — slightly more on the rock end than Maroon 5 and their ilk — are repeat customers. He produced a number of tracks for 5 Seconds of Summer, which spanned 2018's Youngblood, 2020's Calm and 2022's 5SOS5.

Regarding the former: Watt has cited Youngblood as one of the defining recording experiences of his life.

"I had started working with 5 Seconds of Summer, and a lot of people looked at them as a boy band, but they're not," Watt told Guitar Player. "They're all incredible musicians. They can all play every instrument. They love rock music. They can harmonize like skyrockets in flight. They just were making the wrong kind of music."

So Watt showed 5 Seconds of Summer a number of mainstays of the rock era, like Tears for Fears and the Police. The rest, as they say, is history.

Elton John

A year after Britney Spears was unshackled from her highly controversial conservatorship, it was time for a victory lap with the God of Glitter. What resulted was a curious little bauble, which became a megahit: "Hold Me Closer," a spin on "Tiny Dancer," "The One" and "Don't Go Breaking My Heart" that briefly launched Spears back into the stratosphere.

"Britney came in and she knew what she wanted to do," Watt recalled to The L.A. Times. "We sped up the song a little bit and she sang the verses in her falsetto, which harkens back to 'Toxic.' She was having a blast."

Watt has also worked with pop/punk heroes Blink-182 — but not after Tom DeLonge made his grand return. He produced "I Really Wish I Hated You" from 2019's Nine, back when Matt Skiba was in the band.

Where in the rock world will this tender-aged superproducer strike next? Watt knows.

Songbook: The Rolling Stones' Seven-Decade Journey To Hackney Diamonds

Megan Thee Stallion at the 2021 GRAMMYs
Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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GRAMMY Rewind: Megan Thee Stallion Went From "Savage" To Speechless After Winning Best New Artist In 2021

Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Black Sounds Beautiful: How Megan Thee Stallion Turned Viral Fame Into A GRAMMY-Winning Rap Career

A black-and-white photo of pioneering rap group Run-DMC
Run-DMC

Photo: Michael Ochs Archives/Getty Images

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

Explore The Artists Who Changed Hip-Hop

It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

A Guide To New York Hip-Hop: Unpacking The Sound Of Rap's Birthplace From The Bronx To Staten Island

A collage photo of African women rappers (Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

Explore The Sounds Of Africa

SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

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