Today, Travis Barker announced a new record label, DTA Records, which he is launching in partnership with Elektra Music Group. The Blink-182 drummer also released its first single, "Gimme Brain," a raunchy collab featuring his frenetic drumbeat and bars from hip-hop icons Lil Wayne and Rick Ross.

The new label caps off a busy year for Barker, who not only toured and released a new album with Blink-182, but also worked on a lot of collab tracks and projects, including two collab EPs; LIVE FAST DIE WHENEVER, with $uicideboy$ and Meet The Drummers with 03 Greedo.

DTA Records will serve as a home for Barker's collabs in hip-hop and other genres, as well for artist development under his leadership.

Read: Blink-182 Announce New Album 'NINE' Release Date, Plus New Song "Darkside"

"I wanted a label partner that I trusted with true artist development," Barker said about Elektra, in a statement shared with Billboard.

"As an artist, it's important to me that an artist's vision is protected at all costs. It's crucial that I'm able to look an artist in the eye and believe it when I say we can take them from a basement to an arena. Elektra's track record and belief are proof of that, and I'm stoked to continue to build that legacy together through DTA Records."

According to a press release, the song "represents a continuation of Barker's passion for beat making and production, especially within hip-hop which was his first love growing up."

Weezy and Blink-182 toured across North America together this summer. He, Barker and Ross first worked together back in 2011 on "Can A Drummer Get Some," from the drummer's similarly titled rap-collab-heavy solo album, Give The Drummer Some.

Blink-182's 'Enema Of The State' Will Never Actually Turn 20

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

The cover art to Eric B and Rakim’s Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

LL Cool J. Photo: Paul Natkin/Getty Images

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

TLC. Photo: Tim Roney/Getty Images

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

Cardi B. Photo: Steve Granitz/WireImage

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.

Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

With Thanksgiving around the corner, this New Music Friday offers us a feast of new sounds from some of the music industry’s biggest artists.

Country star Maren Morris teamed up with Teddy Swims for a passionate duet version of his song "Some Things I'll Never Know," while Steve Aoki & ERNEST paired up for an energetic dance/country crossver, "Us," from Aoki’s HiROQUEST 2: Double Helix.

American band Bleachers unleash their wild side with "Alma Matter," from their upcoming self-titled album dropping March 8, 2024. Meanwhile, alternative rock band Bad Suns released their catchy, six-track EP Infinite Joy. Across the pond, long-time British rockers Madness released their 13th album, Theatre Of the Absurd Presents C’Est La Vie.

With sultry sounds from R&B songstress Ari Lennox to mellow, indie rhythms from Dermot Kennedy to upbeat, radiant vibes from the duo Surfaces, this Friday brings a kaleidoscope of sounds from across every genre. 

Along with the slew of releases mentioned above, press play on releases from the likes of André 3000, Drake, Ozuna, Lil Wayne and 2 Chainz, Danny Brown, and Bibi and Becky G — and be sure to add some new sounds to your rotation.

André 3000 - New Blue Sun

If you’ve seen Andre 3000’s impromptu flute performances in the past few years, then the GRAMMY winner's new sound won’t come as a shock. On his eight-track debut solo album New Blue Sun, the Outkast member experiments with wind instruments and percussion, creating serene and melodic compositions.

Across eight elaborately titled tracks  — "I swear, I Really Wanted To Make A "Rap" Album But This Is Literally The Way The Wind Blew Me This Time" and "That Night In Hawaii When I Turned Into A Panther And Started Making These Low Registered Purring Tones That I Couldn’t Control… Shyt Was Wild," — Andre details his artistic journey and the possibility of returning to rap music. Because, as Andre has told numerous outlets, New Blue Sun is not a rap album.

"I get beats all the time. I try to write all the time. People think, Oh, man, he’s just sitting on raps, or he’s just holding these raps hostage. I ain’t got no raps like that," he told GQ. 

In the future, fans might see 3000 return to the rap universe but in the meantime, let’s enjoy the ambience of the blue sun. 

Drake - For All The Dogs Scary Hours Edition

It’s not Scorpio season without a release from the scorpion king himself, Drake. In the latest installment of his Scary Hours series, Drake brought in a heavy-hitter lineup of producers including Lil Yatchy and Alchemist.

With songs surrounding themes of betrayal and broken trust (an the less-than-subtle chant "F— My Ex" more than 10 times in one song), For All The Dogs Scary Hours Edition shows how deep the Certified Lover Boy is in his feelings.

Drake brings out his Swiftie side in the track, "Red Button," shouting out Taylor Swift with lyrics "Taylor Swift the only n—- that I ever rated/ Only one could make me drop the album just a little later/ Rest of y’all, I treat you like you never made it." Seems that the big-ups and grudges heard on October's For All The Dogs translate to Scary Hours, too.

His song "Evil Ways" features J. Cole, increasing anticipation for their joint tour, which was announced on Nov. 13.

Ozuna - Cosmo

After receiving a nod for Best Reggaeton Performance and performing with David Guetta at the 2023 Latin GRAMMYs, Puerto Rican Singer Ozuna dropped his sixth album, Cosmo. Filled with soon-to-be dance floor staples, Cosmo highlights Ozuna's versatility.

Songs like "El Pin" and "La Chulita" are full of infectious dance and Afrobeats influences, yet stay true to his reggaeton roots. The 15-track record also includes collaborations with Jhayco, Chenco Corleone, Anuel and David Guetta.

"When you think of a colorful image, you think of youth. When people listen to this album, I want them to take it seriously," Ozuna said in an interview with the Fader. "People want to hear what’s real, what’s clear-cut, in black and white.”

The goal, he continued, is to allow "people to know who the real Ozuna is."

2 Chainz, Lil Wayne - Welcome 2 Collegrove

Lil Wayne and 2 Chainz have joined forces once again to release their second joint album, Welcome 2 Collegrove. The album’s title is a melding of 2 Chainz's hometown of College Park, Georgia, with Lil Wayne’s Hollygrove, Louisiana.

Welcome 2 Collegrove includes features from a cross-section of hip-hop and R&B greats, including Usher, 21 Savage, Rick Ross, Benny The Butcher and Fabolous. Tracks like "Presha" and "Long Story Short" bring back the duo’s classic rap sound from their 2016 project COLLEGROVE, and show their ability to create hip-hop anthems. The special guest artists add even more depth to their songs. 

Danny Brown - Quaranta

After a four year break, Detroit rapper Danny Brown is back with his seventh album, Quaranta. A departure from his earlier, more club-centric music, the 11-track album offers a new perspective in Brown’s life.

Quaranta is a turning point in Brown's musical journey, where he reflects on themes of regret, self-destructive behavior, and growth. While songs like "Ain’t My Concern" and "Celibate" still include his signature flair of fast, high-pitched verses, this album takes on a more mature and introspective route. 

Bibi feat. Becky G - "Amigos"

On "Amigos," South Korean singer Bibi teamed up with Latin star Becky G for a multicultural but ever-relatable track that focuses on being hung up on past lovers despite having someone new in their life. "I know we had a good time and that you always want more / But if my boyfriend calls, we’re just friends, nothing more," they sing in Spanish.

"Amigos" is rife with hip-hop influences — a genre Bibi loves. 

"Expressing oneself through lyrics is so real and genuine," BIBI told AllKPop. "As I’m someone who wasn’t necessarily gifted with natural musical talent — I didn’t even know the difference between boom bap or trap beats until way later. I think the other factors of music organically followed as I grew as an artist."

15 Must-Hear Albums This November: Dolly Parton, Jung Kook, Marshmello & More

The anticipation for tonight's "A GRAMMY Salute To 50 Years Of Hip-Hop" live concert special is buzzing as the lineup welcomes even more rap icons and emerging hip-hop artists to its existing group of star-studded performers. Public Enemy, Rick Ross, Tyga, D-Nice, Doug E. Fresh, Blaqbonez, Boosie Badazz, DJ Diamond Kuts, DJ Greg Street, DJ Trauma, and Kool DJ Red Alert have all been added to tonight's concert. 

They join previously announced performers 2 Chainz, T.I., Gunna, Too $hort, Latto, E-40, Big Daddy Kane, GloRilla, Three 6 Mafia, Cypress Hill, Jeezy, DJ Quik, MC Lyte, Roxanne Shanté, Warren G, YG, Digable Planets, Arrested Development, Spinderella, Black Sheep, Luniz, and many others who will perform at the live concert special celebrating hip-hop's legendary 50th anniversary. One of the biggest nights in hip-hop history, the concert and special will feature performances and reunions from GRAMMY-winning artists, hip-hop legends and much more, including a highly anticipated reunion from hip-hop icons DJ Jazzy Jeff and the Fresh Prince — aka Will Smith.

Read More: 50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More

The "A GRAMMY Salute To 50 Years Of Hip-Hop" live concert will take place tonight (Wednesday, Nov. 8) at YouTube Theater at Hollywood Park in Inglewood, California. Tickets for the concert are open to the public and available now.

The "A GRAMMY Salute To 50 Years Of Hip-Hop" live concert special will then air on Sunday, Dec. 10, at 8:30 – 10:30 p.m. ET/PT on the CBS Television Network and stream live and on demand on Paramount+. This lively two-hour celebration will pay tribute to hip-hop's profound history, while showcasing its vibrant future and monumental impact around the world.

Tickets for tonight's "A GRAMMY Salute To 50 Years Of Hip-Hop" live concert are available for purchase now.

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A post shared by Recording Academy / GRAMMYs (@recordingacademy)

Full concert details are below:

Concert:
Wednesday, Nov. 8, 2023 (tonight)
Doors: 6 p.m. PT
Concert: 7 p.m. PT          

Venue:
YouTube Theater
1011 Stadium Dr.
Inglewood, CA 90305

Full List Of Confirmed Performers:

2 CHAINZ

ARRESTED DEVELOPMENT

BIG DADDY KANE

BLAQBONEZ

BLACK SHEEP

BLACK THOUGHT

BOOSIE BADAZZ

BUN B

COMMON

CYPRESS HILL

D-NICE

DE LA SOUL

DIGABLE PLANETS

DJ DIAMOND KUTS

DJ GREG STREET

DJ QUIK

DJ TRAUMA (HOUSE DJ)

DOUG E. FRESH

E-40

GLORILLA

GUNNA

JERMAINE DUPRI

JEEZY

JJ FAD

KOOL DJ RED ALERT

LATTO

LL COOL J

LUNIZ

MC LYTE

MC SHA-ROCK

MONIE LOVE

PUBLIC ENEMY

QUEEN LATIFAH

QUESTLOVE

RAKIM

REMY MA

RICK ROSS

ROXANNE SHANTE

SPINDERELLA

TALIB KWELI

THE LADY OF RAGE

THE PHARCYDE

THREE 6 MAFIA

T.I.

TOO $HORT

TYGA

UNCLE LUKE

WARREN G

WILL SMITH & DJ JAZZY JEFF

YG

YO-YO

^Names in bold indicate newly added artists.

Purchase tickets here.

Stay tuned to GRAMMY.com for more news and updates about "A GRAMMY Salute to 50 Years of Hip-Hop."

A GRAMMY Salute to 50 Years of Hip-Hop is produced by Jesse Collins Entertainment. Jesse Collins, Shawn Gee, Dionne Harmon, Claudine Joseph, LL COOL J, Fatima Robinson, Jeannae Rouzan-Clay, and Ahmir "Questlove" Thompson for Two One Five Entertainment serve as executive producers and Marcelo Gama as director of the special.

Hip-Hop Just Rang In 50 Years As A Genre. What Will Its Next 50 Years Look Like?

These days, what happens in Vegas, slays in Vegas when it comes to the harder side of music.

It might have seemed unthinkable a decade ago, but as Fat Mike of NOFX and Fat Wreck Chords has been putting out there for a while now, Sin City is basically "the most punk city in the U.S." at the moment. Some might find this statement debatable, but Vegas has long attracted subculture-driven gatherings, from Viva Las Vegas rockabilly weekend to the all-metal Psycho Las Vegas to the mixed bag that was Las Rageous. The latest slate of huge punk and punk-adjacent music events (from Punk Rock Bowling and When We Were Young to the just-announced new lineup of Sick New World 2024) back his claim even further. 

Mike’s own Punk Rock Museum, which opened in April of this year, has cemented the city’s alternative music cred — even as it’s still best known for gambling, clubbing, and gorging at buffets. 

In fact, A lot of the audacious new activity is centered away from the big casinos and in the downtown area and arts district of what is known as "old Vegas." Just outside of the tourist-trappy, Times Square-like Fremont Experience, there’s a vibrant live music scene anchored by a few key clubs, and an ever-growing slate of fests.

Attendees at 2022's When We Were Young Festival┃Photo: Tim Mosenfelder/FilmMagic

Live Nation’s second annual When We Were Young Festival brought out a largely Millennial crowd to see headliners Green Day and blink-182 this past weekend, alongside over two dozen more recognizable openers from emo/pop-punk's heyday. Tickets sold so well when it was first announced, that a second day was added to the schedule.

Green Day didn’t stop with their fest gigs; the band played a "not-so-secret" pop-up show last Thursday night at one of the most popular venues in town for punk, alternative and heavy music: Fremont Country Club, just blocks from festival grounds. The show served as a warm-up gig as well as an announcement by Billie Joe Armstrong: His band will join Smashing Pumpkins, Rancid, and others for a 2024 stadium tour. The band also debuted a timely new track, "The American Dream Is Killing Me."  

Read More: Why 2002 Was The Year That Made Pop-Punk: Simple Plan, Good Charlotte & More On How "Messing Around And Being Ourselves" Became Mainstream

"People who like punk and other heavy music want to be in a club environment like ours, not a big casino," says Carlos "Big Daddy" Adley, owner of Fremont Country Club and its adjacent music space Backstage Bar & Grill. Both have become live music hotspots not unlike the ones Adley and his wife/partner Ava Berman ran in Los Angeles before they moved to Vegas over a decade ago. 

"Fremont East," as the neighborhood is called, will soon see a boutique hotel from the pair. Like everything they do, it will have a rock n’ roll edge that hopes to draw both visitors and locals.

Outside Fremont Country Club┃Photo: Fred Morledge

The duo told GRAMMY.com that a visit to Double Down Saloon, Sin City’s widely-recognized original punk bar and music dive was what first inspired them to come to Vegas and get into the nightlife business there. Double Down has been slinging booze (like Bacon Martinis and "Ass Juice" served in a ceramic toilet bowl mug) and booking live punk sounds since it opened back in 1992.

"It's kind of a stepping stone for a lot of bands," says Cameron Morat, a punk musician and photographer, who also works with the Punk Rock Museum as curator of its rockstar-led tour guide program. "People always assume that Vegas is just the strip, but that's only like four miles long. There's a lot more of the ‘‘other city.’ There are people who are just into music and into going to local shows who don't ever go to the main strip."

In addition to the Double Down, Morat says Vegas has always had a history of throwing local punk shows at spaces like the Huntridge Theater, which is currently being remodeled and set to re-open soon for local live music. He also points to The Usual Place as a venue popular with local punk and rock bands now, and The Dive Bar — a favorite with the mohawk, patched-up battle vest scene, featuring heavy music seven nights a week, including a night promoted by his partner Masuimi Max called Vegas Chaos.  

Cameron Morat┃Photo: Kristina Markovich

While glitzy stage shows from legacy artists and mega-pop hit makers like Usher, Elton John, Katy Perry, Carrie Underwood, Gwen Stefani and Lady Gaga still get the most media attention, raucous local shows are starting to factor into a new generation’s vacation planning, too.

"There’s a really good scene here," Morat proclaims. "It's funny because a lot of people, the sort of gatekeepers of punk, ask ‘why is the punk museum in Vegas?’ But it is a punk city, and not just because you've got all the local bands and the venues."

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Morat, whose own band Soldiers of Destruction, plays around town on occasion, also notes other acts such as Gob Patrol, Suburban Resistance, and Inframundo as having fierce local followings. He says there’s a certain voracious vibe in Vegas that lends itself to punk rock creation, performance and attitude. "A lot of the anger from punk rock — like the disparity of wealth, for instance, is here," he says. "Five minutes down the road, you've got people throwing away a million on the roll of a dice. But you've also got people who are doing like three jobs just trying to pay their rent." 

Over at the Punk Rock Museum, Morat, who moved from Los Angeles to Vegas about seven  years ago, is keeping busy booking big-name guests to share inspirations and war stories, both weekly, and specifically timed with whatever big festival or event happens to be in town. He says he wants to feature artists that might not be thought of as traditional punk rock, but who have relevant backgrounds and stories to share. 

"A lot of these people have punk history the public doesn’t know about," he says. "I think if we just stick to a very small well of people, it's going to get pretty boring. So I'm trying to open it up for a bigger cross-section." 

Imagery from "Black Punk Now" | Ed Marshall

The museum is already showing the breadth of punk rock’s influence on music in general. During WWWY, the museum held events tied to its new exhibit "Black Punk Now," curated by James Spooner, director of the 2003 documentary Afro-Punk. As Spooner spoke about the film’s 20th anniversary and his new book of Black punk authors, musicians playing the weekend’s festivities from Sum 41, MxPx, Bayside, Less Than Jake came through to talk too. Warped Tour’s Kevin Lyman and Fat Mike himself also took part in the museum’s new after-dark guided tour series.

Bringing in a wider audience and a new generation of rebellious kids who seek to channel their angst and energy into music is part of what the museum — and, it seems, the myriad of events in Las Vegas these days — is all about. Despite what some punk rock purists and gatekeepers might say, the inclusion of tangent bands and scenes is in the original punk spirit. He’ll be booking guests tied to next year’s Sick New World, the Viva Las Vegas rockabilly bash and even EDC in the future (electronic bangers are not unlike hardcore ones and even Moby was a punk before he became a DJ). 

"I think that the museum is great for the punk scene here," he adds. "People will literally come to town just to see the museum, and then if there's a band playing in town in the evening, they'll go. So it's broadening the support for all the bands, local and touring. Some punk bands used to skip Vegas completely on their tours, but not anymore." 

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