In July 2019, Noah Kahan made a promise to his fans via Twitter: "I prolly won't sell out Madison square garden, or even all the shows on my tour but I'll keep writing songs for you all for as long as you'll have me."
Four years later, he's made good on his word about continuing to write songs. But he's also proved himself wrong; not only has the Vermont-born star sold out his entire 2023 tour, but 2024 will see him play a sold-out Madison Square Garden — twice.
While Kahan himself asserts that he's always had a "very dedicated" fan base — whether from his days of posting to SoundCloud and YouTube or since he signed with Republic Records in 2017 – he admits he still finds it hard to process the level to which it's grown. "It's f—ing unbelievable," he says. "It feels so fake that it's almost like, the more time I spend thinking about it, the more abstract it becomes."
His humility is a large part of his appeal (as well as his sense of humor, both on Twitter and on stage), which carries into his folk-pop music. It's matched with extreme vulnerability, as Kahan has been open about his struggles with mental health. Even one of his biggest hits has revealing lyrics: "So I thought that if I piled something good on all my bad/ That I could cancel out the darkness I inherited from Dad," he sings the second verse of "Stick Season."
"Stick Season" became Kahan's breakout song in 2022, first making waves on social media — catching the attention of stars like Zach Bryan and Maisie Peters — and earning him his first radio hit. Its namesake album earned Kahan top 5 spots on Billboard's Top Alternative Albums, Top Rock Albums and Top Rock & Alternative Albums charts in October 2022, but it was the 2023 deluxe edition that really showed his trajectory: all 18 tracks debuted on Billboard Hot Rock & Alternative Charts, making him one of only five artists to ever land 18 songs on the chart in one week.
Kahan's disbelief in his success is only going to continue into the new year, as his 2024 tour will also include L.A.'s Hollywood Bowl and two nights at Boston's Fenway Park. At this rate, he's seemingly on his way to Taylor Swift-level stardom — though, as he jokes, three-hour shows will never be in the cards: "From a physical health standpoint, this is as big as it can get."
In the midst of his Stick Season Tour, Kahan reminisced on the wild ride he's been on for the past 18 months. Below, he details seven of his most career-defining moments to date.
Watching "Stick Season" Blow Up
I wrote the song in 2020 and I posted the first verse and the chorus [on social media] the next morning. It was kind of an awkward time, because I had another album coming out right after that video was posted [2021's I Was / I Am] , and I had to promote that, and people were like, "What about that other song?" I'd be at shows and people would be like, "Play 'Stick Season'!"
I started to play it live, which is really what stoked the fire in terms of us realizing that it could be a big song. I played it in Syracuse, New York — and we hadn't posted any snippets besides what I would do on my Instagram Lives, or I'd perform it here and there on social media. Everyone in the room knew every single word to it. That was the song that got the biggest reaction all night, and it was a song that wasn't even out yet. That definitely opened my eyes to the desire for that song to be out in the world.
A lot of my set at the time was more pop-leaning, and this song is definitely more folk-leaning. I could really see the desire for sing-along folk anthems after that performance. [I remember] talking to my team and being like, "I think this song is gonna be around for a long time."
It gave confidence to something that I had been trying to do for a long time, even subconsciously. I think I was always making folk music, and I would always gravitate toward those songs, but a part of me would be like, This isn't who you are, you make pop. So I would stay away from it.
It took this one song — and playing it the way that I wanted to, and having people really respond — it opened my eyes to the audience that I didn't realize was there. It also opened my eyes to that confidence in myself that really comes through in this kind of songwriting. It let me look at folk music and storytelling as a bigger focus in my life instead of something that I did for fun or in the privacy of my home.
Seeing The Success Of Stick Season
When I was a kid, I would write my name on a blank CD, and I'd put it next to my Green Day CD, and I would pretend that we were the same. For a second it feels real, but it's really not.
Seeing my name on the charts and in conversations with all of these incredible famous artists, it kind of gave me the same feeling where I felt like, This just can't be real — I must be back in my childhood bedroom writing my band name on blank CDs. Because this doesn't happen to people making folk music, really. I was just kind of stunned into disbelief to the point where it took people reminding me that it was happening to actually process it.
I was in love with everything about the process of making this album, and honestly, that was enough for me. I felt so fulfilled. The organic nature of how it all came together felt so real to me, and it felt so important to me. And doing it in Vermont, and having the record be about Vermont and New England — it really felt like the album I've been waiting to make my whole life.
I think my fans could see how much it meant to me, and it meant the same to them. We kind of shared this real emotional attachment to this album together.
It just felt like a huge change in the way my life was gonna be. It meant that I could make music that fulfilled me that would fulfill others. I guess you could say it reinvigorated my faith in music in a lot of ways.
The chart success, and the radio play, and the co-signs from other really great artists and songwriters was incredible and overwhelming. I still haven't really processed it all.
It definitely changed my life and put me into a place where I'm selling out shows, and there's lots of people that want me to work with them. It feels so nice, because it all came from following my heart — in the least cliché way.
Playing Boston Calling
It started to feel monumental when I got there. It's, like, three minutes away from my house, which is crazy. So I took a van from my house and I started walking around the festival, and it felt like I was Justin Bieber — people were chasing me around the festival and screaming.
It was one of the first times I've played in Boston since the deluxe [version of Stick Season] came out, and it was the second festival of the tour, so we were not expecting this crazy reaction. We get on stage and the crowd is just a sea of people. It looked like the crowd for a headliner, and it was only, like, 6 p.m.
We had a really good performance — objectively, we kind of crushed it — and all the fans were losing their minds, and then later, I went on stage with the Lumineers, which was so insane. It just felt like this moment of this hometown crowd really coming out in full force, showing their support and showing the world that I had this kind of fan base. I felt like I was kind of stepping out into a new world in a lot of ways when I got on stage.
Singing "Homesick" was pretty incredible. It has a line about the Boston [Marathon] bombers, and we were literally right next to Watertown where the Boston bombers were caught. And hearing like 40,000 New Englanders sing "I'm mean because I grew up in New England" was incredible — it made me tear up watching videos the next day. Seeing all those people connect over this common understanding of who we are, and that region, all at once was really, really special. It was just such a Boston moment.
Ever since then, it was kind of just crazy show after crazy show. And every hometown show has been so unbelievable. It was kind of the start of the madness.
Headlining Red Rocks
A show that felt particularly special was Red Rocks. Having gone from being an opener there to a headliner in a little less than a year was really special for me. The growth was so evident.
The crowds at Red Rocks are in this trance of community and love — it felt like the crowd was connecting with each other, and watching that happen was really incredible. Every single person there had a smile on their face. I think that everybody there had an amazing time, and that made me so happy.
Another thing that I've loved about all the shows, but Red Rocks in particular, is that some of these songs are filled with painful feelings and thoughts, and things that, for me, required a lot of vulnerability. And when the crowd is singing every single word, it just means that a whole crowd of — in Red Rocks' case, 9,900 people — are just being vulnerable, and yelling it out loud.
That's the greatest gift a musician can ever get — watching people express themselves and free themselves from any kind of shame at a show. That's what I try to do with my music, and I feel like I saw thousands of people shedding their guilt, their fear and their shame, and singing the lyrics.
We were playing the song "Maine," and there's a line that's like, "If there were cameras in the traffic lights, they'd make me a star," and I remember looking up at the crowd — that line is really about knowing that you have something special, but not knowing if anyone can ever see it.
I remember singing that song and that line, and I looked up to the crowd — 9,,000 people, that's four times bigger than everyone in my hometown — screaming that line back to me, and I cried. I couldn't believe where I was in my life.
And I still can't, but there are moments that I get numb to all of it and there are moments when the absurdity of it all slaps me in the face. That was definitely a moment where I felt just shocked by where I had gotten to, and how things have grown.
Launching The Busyhead Project
The Busyhead Project is an endeavor to raise a million dollars for mental health awareness, and these organizations that are doing so much for fighting the stigma and supporting people who suffer around North America. We wanted to start this organization because I have spent a lot of my career thinking and about my own journey with mental health, but I always felt like I was not doing enough, or just kind of providing lip service.
I never wanted to feel like I was accessorizing it or commodifying it. So I wanted to do something that felt boots-on-the-ground, tangible, [and] would make a real difference. We set out with a goal to raise a million dollars [for these organizations], and we're getting really close. [Editor's note: As of press time, The Busyhead Project has raised $977,055.]
I think it just comes down to putting your money where your mouth is. Like, I'm playing bigger venues and I sell merch — I'm starting to make money, and part of my philosophy on wealth and making money is that you're supposed to use it to help other people.
I don't need a lot for myself. I live on a diet of sunflower seeds and bananas — I'm literally eating both of them right now — so I wanted to give back as much as I can. It's really that simple; trying to raise money for people that really need it, and organizations that are doing miraculous work. We're definitely not going to stop at a million — I hope not, because that would be kind of lame. [Laughs.] If we can raise more money, we should raise it.
When I was a kid, I would look up "Artists with depression" or "Artists on medication." I didn't find a lot of 'em, but when I did find somebody, it would feel like I was, like, saved by God or something. That became like religion to me, to see that someone who was in the music industry was also struggling with what I was really struggling with as a kid. I want to provide that for some kid making music out there.
Breaking Onto The Hot 100 (And Collaborating With Post Malone) With "Dial Drunk"
The chart is kind of, like, the one thing from movies about the music industry that signify when the band is doing well — like The Rocker, or Rockstar, where it's like, "Oh my god, the music's on the charts!" And they're doing a montage where the chart spins, and they're on a magazine cover, you know what I mean? And what's always followed by that is a horrible downward spiral, so I think when I saw the song charting well, I was like, Oh God, this is where my career starts to go bad.
But I was really excited, and it was super cool — and, again, one of those things that's hard to actually understand from a human level.
It was also really nice because I always feel like the last thing I did is the best thing I did, so after "Stick Season" was a big success, I was like, I have to have another song! And I was touring so much, and I was on Zoloft, so I was feeling emotionally kind of numbed-down. Writing this song was kind of a wake-me-up from what was going on.
It was kind of a personal victory in a lot of ways — I challenged myself to make something new, and I did, and then it had this massive success. It felt like I can get through anything and do this again if I have to. It reminded me that what was happening in my career wasn't lightning in a bottle, but a real reflection of an audience being hungry for my music.
So then when Post Malone started recording his verse in the song, I felt like I was in a fever dream. I felt like it was gonna elevate my career to a new place, and I think it did.
He's always been an inspiration to me in the way he approaches music. I literally just reached out to him on DMs randomly one day, I was like, "Bro, I think you might like this song, we should do it together." He responded two months later, like, "Yeah, I f—ing love it!" It felt really natural.
We sat cross-legged and drank beers at the show in Massachusetts that I went out with him [to perform "Dial Drunk"]. It was so Post Malone — we talked about adult diapers and The Dewey Cox Story. He was just so funny and fun to be around.
Announcing An Arena & Stadium Tour For 2024
They had been talked about for a while when we were starting the tour in the spring, but they never felt real — I always kind of think, That'll happen later. At the point that I'm doing those shows, I'll feel like I belong in those rooms.
Having these shows scheduled is truly surreal. I just don't know how we're gonna sell that many tickets. [Laughs.] I think I'll believe it when I'm in the room — like, Madison Square Garden, to me, has always felt like just where Paul McCartney goes, and I can't believe that I get to be having my name on the marquee.
I told my managers on the phone when they booked Fenway, "I'm actually going to retire after this." [Laughs.] There's really no way to describe what that means to someone from New England.
As someone who grew up loving the Red Sox, going to Fenway Park all the time with my friends — getting drunk and stealing somebody's seats, and screaming at the opposing players over the dugout — that place has meant so much to me and so many people in my life. And the fact that I'm going to be one of not many people that have headlined that venue is just the craziest f—ing thing in the entire world. It feels like there's no other higher peak than playing songs about New England in the mecca of New England.
There was, like, a limit to my dreams when I was a kid — what I could do for a living and how big it could be. I'm trying to have my 8-year-old self be proud of me. I don't think he could even imagine where I'd be now.
I'm so proud of the people I work with, I'm so proud of myself, because I have really worked hard for this, and I've sacrificed a lot of things in my life to make music happen. To get to this place, it just feels like all those hard decisions were worth it.
I'm grateful for all the people that have supported me, and the people that have taken time out of their day to believe in my music when I couldn't believe in it. I'm just happy to feel like I belong here.
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