Taylor Swift and her developers Glu Mobile announced the upcoming app "The Swift Life" on Oct. 11 promising "a creative, inclusive and community-driven place for users to better connect with each other ... and Taylor."
A preliminary peak on YouTube highlights exclusive content, merch and virtual Taymojis; new songs, chats and ways to share; and most of all a safe place to interact with Swift. As an artist and a businesswoman who knows the value of sometimes having things her way, "The Swift Life" has been driven by her own creative vision.
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"The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community," said Glu Mobile President/CEO Nick Earl. "We look forward to its worldwide launch later this year."
