meta-scriptRapper Lil Dicky Talks New TV Show 'Dave' And His Creative Ambitions On- And Off-Screen | GRAMMY.com
Lil Dicky, aka Dave Burd, as Dave

Lil Dicky, aka Dave Burd, as Dave

Courtesy Photo: Pamela Littky/FX

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Rapper Lil Dicky Talks New TV Show 'Dave' And His Creative Ambitions On- And Off-Screen

On his new FXX TV show, the viral rapper is giving fans an inside look into Dave Burd, the man behind Lil Dicky, and his pursuit of his hip-hop dreams

GRAMMYs/Mar 27, 2020 - 02:31 am

The first thing you'll notice about Lil Dicky is his ridiculous name, which, it turns out, is more than an elementary dick joke. The next thing you'll notice about Lil Dicky are his ridiculous lyrics. On his 2015 single, "$ave Dat Money," featuring Fetty Wap and Rich Homie Quan, he raps about his frugal approach to life: "I ain't parkin' that unless the meter green, homie/Hair cut several months in-between, homie/Hit the motherf**kin' lights when I leave, homie." 

It's almost easy to overlook Lil Dicky's prowess as a hilarious lyricist and technically skilled rapper. Still, underneath all the incisive punchlines about petty crimes and broken relationships, the rapper flips the script on mainstream rap culture, tackling issues like hypermasculinity ("Classic Male Pregame") and white privilege ("White Dude") in a manner offering both comical relief and sharp social commentary. 

"It's hard for people to take being funny seriously, even though I don't think it's mutually exclusive," Lil Dicky tells the Recording Academy. "I think I can be funny and still very musically credible." 

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After breaking out in 2013 with his viral music video "Ex-Boyfriend," Lil Dicky has since become a bona fide rap star. His 2015 debut album, Professional Rapper, topped the Top Rap Albums and the Comedy Albums charts in the U.S. and featured rap royalty like Snoop Dogg and T-Pain

Now, Lil Dicky is giving fans an inside look (kinda) into his life on his new FXX TV show, "Dave." Debuted this month, "Dave" tells a fictionalized version of Dave Burd, the man behind Lil Dicky, and his pursuit of his hip-hop dreams. On the show, Lil Dicky, in his neurotic mind, is convinced he's destined to be one of the best rappers of all time, and now he's proving it to the world—one dick joke at a time. 

As the show's co-creator, executive producer and lead actor, Burd steps into new artistic roles beyond the mic for the first time ever, which present him with a different set of creative challenges. 

"I guess the main challenge is one of ignorance in the sense that… there's no test in our history I can lean on," Burd says. "I'm no longer nervous about doing concerts because I can, in my head, think of all the concerts I've done and know that it's going to go well because I've done this in the past… [With the] TV show, it's my first time doing it… But I think I was able to overcome that by just going with my gut more."

Much like his sardonic songs and witty lyrics, "Dave" also deals with social issues through a sarcastic yet keen perspective some may initially miss. In one episode, Lil Dicky explains his absurd moniker to his friend's bewildered mom: "It's actually a super-intellectual commentary on hypermasculinity." It's a story he's told more than once.

"It's easy to look at a rapper named Lil Dicky—who acts the way I do, the content's the way it is, and his rap name is a small penis joke—and not inherently feel like taking him seriously as a rapper," Burd explains. "But I really think I should be taken very seriously as a rapper. I don't even feel remotely satisfied in terms of accomplishing my rap dream. I can't wait to be taken even more seriously."

The Recording Academy caught up with Lil Dicky to discuss his life as a newfound Hollywood triple threat, his creative challenges behind "Dave" and his future ambitions on- and off-screen.

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"Dave" sees you taking on the role of actor, writer and producer, on top of your main gig as a rapper. Which do you consider yourself first: actor, comedian, rapper? Is there a difference? 

There's definitely a difference between being a rapper and an actor. But I guess I consider myself to be Dave Burd, who is an actor and a rapper. I consider myself the person that I am first and foremost, and then I guess the other things are various occupations. But I guess I have more occupations now than I did when I was just a rapper, if that makes sense. And I don't think I can prioritize either of them right now, but I think rapper has more of a shelf life than actor.

How so?

I just think it will be hard for me to be a relevant rapper when I'm 50. But as an actor I might be like... Will Ferrell is still killing it. Larry David, look at him—he's an older guy. I just think the second half of my life I think will be primarily acting, but that almost makes me want to prioritize rap even more than I ever have, because I know that I only have so many years of being able to be relevant in that space.

"Dave" sees you wearing many hats and expanding your creative roles beyond music. What sorts of creative challenges did you face when you started this project? How did you try to overcome them?

I guess the main challenge is one of ignorance in the sense that… there's no test in our history I can lean on… I'm no longer nervous about doing concerts because I can, in my head, think of all the concerts I've done and know that it's going to go well because I've done this in the past. When I make a music video, I'm like, "Oh, I've done this. I know it's going to end up being good, because I've done it so many times." [With the] TV show, it's my first time doing it.

As much as I believe in myself, I don't have any context. Doing the whole thing with an ignorance of, "Am I even doing the right thing?", was a challenging perspective. But I think I was able to overcome that by just going with my gut more. There's a reason I haven't put out an album in five years, because I can just dwell on an issue and just nitpick and try to correct it over and over again.

And with the TV show, you got to make a decision and move on. It's like I'm almost forced to make decisions in ways that I'm not in music. And going into it, that was a fear because I'm like, "Oh, I like taking my time and being able to really think things through." And with this, sometimes you just got to make a decision, go with your gut and react. And that was daunting initially. But I think by the end, it was almost liberating, because it's like I do have good instincts and I think trusting my instincts is a good thing to do. And I think it's a relief to not be able to dwell on certain things for so long, because then a guy like me can just spin in circles.

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"Dave" is a fictionalized version of your life and career. How much of the scenes and scenarios that happen in the show, if anything at all, really happened in your life?

There's lots of truth in it. I couldn't give you a percentage. But I definitely pull from a lot of real-life experiences. And a lot of things you've seen in the show actually did happen. Even some of the things that feel really ridiculous and impossible, some of those things happened in real life. So, it's just kind of a combination.

Your character in the show, Dave, has a hard time convincing people to take his music and art seriously. Did you ever face that yourself as Lil Dicky?

Yeah, for sure, I think even still now, sometimes it's like, "Oh, is he even a real rapper? Or he kind of just like a [musical comedian] 'Weird Al' [Yankovic]?" It's not a big, enormous plight that I have, but there have been times where I'm onstage waiting to do a sound check and I'm sitting there and the sound guy is like, "So when is the rapper going to get here?" And I'm just like, "I'm here. Literally, I'm waiting." I think a lot of times it surprises people. It's hard for people to take being funny seriously, even though I don't think it's mutually exclusive. I think I can be funny and still very musically credible.

It's easy to look at a rapper named Lil Dicky—who acts the way I do, the content's the way it is, and his rap name is a small penis joke—and not inherently feel like taking him seriously as a rapper. But I really think I should be taken very seriously as a rapper. I don't even feel remotely satisfied in terms of accomplishing my rap dream. I can't wait to be taken even more seriously.

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Who are some of your inspirations as a rapper and as an actor?

As a rapper, the first two names that are coming to my head are Kanye [West] and Drake. And as an actor, I think about Larry David, I think about guys like Seth Rogen. I don't really think about [Leonardo DiCaprio], even though I know he's the best actor of my generation. I don't think about him as an inspiration to me. I think about comedians when I think about actors.

That being said, I want to be a great actor. I want people, when they watch my show, to be like, "Oh, he's a really good actor, too." I take pride in the acting, but I think inspirationally, I was always inspired by comedians.

Will Smith is the ultimate because I think he entered as a funny rapper and then transitioned to an iconic TV show and then became, honestly, one of the best and most revered movie stars of his time. He's a great model.

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The show depicts your character Dave struggling with splitting the Lil Dicky persona and Dave, the actual person. In a previous interview, you've also mentioned that you're "sick of being called Lil Dicky" when you meet someone. That seems to be a big theme on the show and in your real life.

Yeah, I think I face it every day. Especially before the show, I put so much into my music career to the point where I can become isolated and not do X, Y, and Z. I had a girlfriend, but… Lil Dicky became more of my priority to my own relationship. I guess I'm just a hyper-ambitious person. When people meet me on the street, people say, "Man, you're really Lil Dicky? Rap for me." It's like, "Yes, I am a rapper, but I'm also a human being just going about my life." I prefer people [taking] that into account than think that I'm just the guy they see in a music video popping a bottle of champagne or whatever I'm doing.

I wouldn't say in real life it's constantly a battle of Lil Dicky versus Dave. For me, it's always a battle of being a prisoner of my own ambition, because I feel like it requires every ounce of my energy to achieve what I feel capable of achieving. But I know that there's more in life than just achieving X, Y, and Z creatively.

I feel like if life is a circle and satisfaction's a circle, half of that circle is creative endeavors, and a half probably divided for me in two halves between music and comedy. And then there's still a whole other half of life that I think is equally as important to me, which is falling in love and having a family and all your relationships and friendships. I just don't want to neglect that other half forever.

I'm sure a lot of that is going to change now with this new level of fame via "Dave."

I don't know. I've been stuck inside ever since the show's come out, so I haven't really been able to feel that. But already, for whatever reason, I get stopped and noticed more in public than I really probably should. I get stopped at such a ridiculously high rate, even before the show, that I'm kind of used to being stopped. There was like one week of traveling I did while the show was out, and I was surprised by how many people in just one week had come up to me. It wasn't like, "Hey, man. Love the music." It was like, "Hey, man. Love the show."

I think what the show does, is it contextualizes Lil Dicky, and I think people love Lil Dicky because they relate to him. I think that's why people come up to me more, because if they saw Diddy in an airport, they'd probably be scared to go talk to him because he's so larger-than-life and I'm so not. I think the show just amplifies that relatability, because instead of me rapping all those things, it's just me being myself on camera. I've always, in my head, thought that I'm creating a life that will be as impacted by fame as possible, unfortunately. But time will tell.

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"Dave" is now part of a long history of cultural crossovers between the hip-hop and comedy worlds. Wu-Tang Clan founder RZA has acted and appeared in several comedies. Comedians Aziz Ansari and Dave Chappelle are both huge hip-hop fans. Why do you think there's so much crossover between hip-hop and comedy?

I don't know that answer. They're both entertaining, and I think they both give people an escape when they experience them. I think people love to laugh and be distracted from their day and be happy and laughing. I know when I was a kid, I wanted nothing more than to listen to Kanye talk about himself and his life and that escape and just living through another artist vicariously. I think like all art, people can relate to it and escape their own reality and enjoy something different. I don't really have a good answer for that, but it is interesting. I think both are just very cool.

I think one of the things that seems attractive for both industries, perhaps, is the concept of storytelling within each of those individual worlds, whereas a comedian, you can build a long, detailed narrative in your standup sets in the same way you can build worlds in a hip-hop album. In the same vein, hip-hop artists and comedians share their personal lives and vulnerabilities quite openly in their individual art.

That's the answer. I'm going to use that.

You want to steal my answer?

Yeah, what you said.

Have you ever thought about making "Dave," the movie?

Very roughly, but I got to think about making "Dave" [the TV show] season two first. I don't know the future, in terms of what I'll want to do or not want to do. But knowing how all-encompassing and time-consuming and, like, every detail matters so much to me, I don't know how I can be like [FX TV show] "It's Always Sunny [In Philadelphia]," where I'm on for 13 years. I just feel like I won't have a life if I do that. I've never thought about it like, "Oh, this is going to be a 13-season show." I think about it a little differently. But I don't know the answer to that. I have thought about the movie. But it's like, why don't I see where I'm at after, like, four seasons and see what needs to be resolved?

Read: Chika Confronts Music 'Industry Games' With Candor & Confidence On Her Major-Label Debut

Are you enjoying this new experience, this new creative challenge?

Oh, absolutely. I've always, first and foremost, wanted to be a comedian. I believed in myself as a comedian. That kind of is what drove me to become a rapper. And as much as I love rap, and I've always loved hip-hop, it wasn't even necessarily something I saw coming to the extent that I always saw this coming. So, it's very validating just to have a different outlet. I've been working on an album for like four-and-a-half years; you get a little burned out by it. 

We finished editing [the show] last week and now it's the first week where I'm not editing. So, I can now work on my album again, and now I'm excited to get back into music. Where before the show, nine months ago, I was ready for a break from the music. I think having both of these things is a very powerful thing for me, because like anything, you do it too much, you get a little bit burned out and it's not good to feel sick of doing something when you're trying to be funny and creative.

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Do you approach your music and the show in completely different creative mindsets? Or is there any artistic overlap?

I would say the common theme is, I call it "no stone unturned." I'm very much a no-stone-unturned kind of guy. Even if there's a moment in a scene where the take is perfect, I'll still look at every other take, just to make sure there's not one that's maybe slightly better. I really do exhaust every option, so that way I have the internal peace of mind that this moment in this piece of art cannot be better.

I think I do that exact same thing in music and everything. It's very nitpicky and hyper-neurotic and exhausting. But for me, it yields the ultimate peace of mind that I know that this could not have been better. Once I do that and I have that feeling, then I'm OK with the results. But it's like, just make sure that you don't leave anything on the table.

Do you foresee yourself continuing to work in film and TV as an actor as well as behind the scenes as a writer and producer?

I think I'm just getting started, but yes. Right now, I think I have so much on my plate with just my music career and my TV show. But I think when it's all said and done, yes, I'll try to get my hand as a producer or a writer, a production house—all those types of things. I think I will have a very active presence in the comedy and film space for the rest of my life.

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Ice Spice performing at Roskilde Festival 2024
Ice Spice performs at Denmark's Roskilde Festival in July 2024.

Photo: Matt Jelonek/Getty Images

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Ice Spice Is The Drill Queen On 'Y2K!': 5 Takeaways From Her Debut Album

The 10-track LP clocks in at just under 24 minutes, but it's packed with insanely quotable one-liners, star-studded collaborations, and bold statements.

GRAMMYs/Jul 26, 2024 - 08:30 pm

Since Ice Spice first caught our attention two summers ago, she's been nothing short of a rap sensation. From viral hits like her breakout "Munch (Feelin' U)," to co-signs from Drake and Cardi B, to a Best New Artist nomination at the 2024 GRAMMYs, the Bronx native continues to build on her momentum — and now, she adds a debut album to her feats.

Poised to be one of the hottest drops of the summer, Y2K! expands on Ice Spice's nonchalant flow and showcases her versatility across 10 unabashedly fierce tracks. She dabbles in Jersey club on "Did It First," throws fiery lines on lead single "Think U the S— (Fart)," and follows the album's nostalgic title with an interpolation of an early '00s Sean Paul hit on "Gimmie a Light."

Y2K! also adds more star-studded features to Ice Spice's catalog, with Travis Scott, Gunna and Central Cee featuring on "Oh Shh...," "B— I'm Packin'," and "Did It First," respectively. At the helm is producer RiotUSA, Ice Spice's longtime friend-turned-collaborator who has had a hand in producing most of the rapper's music — proving that she's found her stride.

As you stream Ice Spice's new album, here are five key takeaways from her much-awaited debut, Y2K!.

She Doubles Down On Bronx Drill

Ice Spice is one of the few ladies holding down the New York drill scene on a mainstream level. She's particularly rooted in Bronx drill, a hip-hop subgenre known for its hard-hitting 808s, high-hats and synthesizers — and according to the sounds of Y2K!, it’s seemingly always going to be part of her artistry.

"It's always time to evolve and grow as an artist, so I'm not rushing to jump into another sound or rushing to do something different," Ice Spice told Apple Music of her tried-and-true musical style. 

While Y2K! may not be as drill-driven as her debut EP Like…?, the album further hints that Ice isn't ready to retire the sound anytime soon. The subgenre is the dominant force across the album's 10 tracks, and most evident in "Did It First," "Gimmie a Light" and "BB Belt." Even so, she continues her knack for putting her own flair on drill, bringing elements of trap and electronic music into bops like "Oh Shhh…" and "Think U the S— (Fart)."

She Recruited Producers Old & New

Minus a few tunes, all of Ice Spice's songs start off with her signature "Stop playing with 'em, Riot" catchphrase — a direct nod to her right-hand man RiotUSA. Ice and Riot met while attending Purchase College in New York, and they've been making music together since 2021's "Bully Freestyle," which served as Ice's debut single. "As I was growing, she was growing, and we just kept it in-house and are growing together," Riot told Finals in a 2022 interview.

Riot produced every track on Like.. ? as well as "Barbie World," her GRAMMY-nominated Barbie soundtrack hit with Nicki Minaj. Their musical chemistry continues to shine on Y2K!, as Riot had a hand in each of the LP's 10 tracks.

In a surprising move, though, Ice doesn't just lean on Riot this time around. Synthetic, who worked on Lil Uzi Vert's GRAMMY-nominated "Just Wanna Rock," brings his Midas touch to "Think U the S—." Elsewhere, "B— I'm Packin'" is co-produced by Riot, Dj Heroin, and indie-pop duo Ojivolta, who earned a GRAMMY nomination in 2022 for their work on Kanye West's Donda. But even with others in the room, Riot's succinct-yet-boisterous beats paired with Ice's soft-spoken delivery once again prove to be the winning formula.

She Loves Her Y2K Culture

Named after Ice Spice's birthdate (January 1, 2000), her debut album celebrates all things Y2K, along with the music and colorful aesthetics that defined the exciting era. To drive home the album's throwback theme, Ice tapped iconic photographer David LaChapelle for the cover artwork, which features the emcee posing outside a graffiti-ridden subway station entrance. LaChapelle's vibrant, kitschy photoshoots of Mariah Carey, Lil' Kim, Britney Spears, and the Queen of Y2K Paris Hilton became synonymous with the turn of the millennium.

True to form, Y2K!'s penultimate song and second single "Gimmie a Light" borrows from Sean Paul's "Gimme the Light," which was virtually inescapable in 2002. "We really wanted to have a very authentic Y2K sample in there," Ice Spice said in a recent Apple Music Radio interview with Zane Lowe. Not only does the Sean Paul sample bring the nostalgia, but it displays Ice's willingness to adopt new sounds like dancehall on an otherwise drill-heavy LP.

Taking the Y2K vibes up another notch, album closer "TTYL," a reference to the acronym-based internet slang that ruled the AIM and texting culture of the early aughts. The song itself offers fans a peek insideIce's lavish and exhilarating lifestyle: "Five stars when I'm lunchin'/ Bad b—, so he munchin'/ Shoot a movie at Dunkin'/ I'm a brand, it's nothin.'"

She's A Certified Baddie

Whether she's flaunting her sex appeal in "B— I'm Packin'" or demanding potential suitors to sign NDAs in "Plenty Sun," Ice exudes confidence from start to finish on Y2K!.

On the fiery standout track "Popa," Ice demonstrates she's in a league of her own: "They ain't want me to win, I was chosen/ That b— talkin' s—, she get poked in/ Tell her drop her pin, we ain't bowlin'/ Make them b—hes sick, I got motion." And just a few songs later, she fully declares it with "BB Belt": "Everybody be knowin' my name (Like)/ Just want the money, I don't want the fame (Like)/ And I'm different, they ain't in my lane."

For Ice, "baddie" status goes beyond one's physical attributes; it's a mindset she sells with her sassy delivery and IDGAF attitude.

She's Deep In Her Bag

In album opener "Phat Butt," Ice boasts about rocking Dolce & Gabbana, popping champagne, and being a four-time GRAMMY nominee: "Never lucky, I been blessed/ Queen said I'm the princess/ Been gettin' them big checks in a big house/ Havin' rich sex," she asserts.

Further down the track list, Ice Spice firmly stands in her place as rap's newest queen. In "BB Belt," she raps, "I get money, b—, I am a millionaire/ Walk in the party, everybody gon' stare/ If I ain't the one, why the f— am I here, hm?"

Between trekking across the globe for her first headlining tour and lighting up the Empire State Building orange as part of her Y2K! album rollout, Ice Spice shows no signs of slowing down. And as "BB Belt" alludes, her deal with 10K Projects/Capitol Records (she owns her masters and publishing) is further proof that she's the one calling the shots in her career.

Whatever Ice decides to do next, Y2K! stands as a victory lap; it shows her prowess as drill's latest superstar, but also proves she has the confidence to tackle new sounds. As she rapped in 2023's "Bikini Bottom," "How can I lose if I'm already chose?" Judging by her debut album, Ice Spice is determined to keep living that mantra.

More Rap News

Rakim performs onstage during the "J.Period Live Mixtape: Gods & Kings Edition" at Damrosch Park, Lincoln Center, on August 09, 2023 in New York City.
Rakim performs in 2023

Photo: Richard Bord

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On Rakim's 'G.O.D's Network (REB7RTH)' The MC Turned Producer Continues His Legacy With An All-Star Cast

On his first project in 15 years, "God MC" Rakim produced seven songs and called on some of hip-hop's biggest names. The legend and his team detail his new album and working with Nipsey Hussle, DMX and Snoop Dogg.

GRAMMYs/Jul 25, 2024 - 12:58 pm

Every album comes with a backstory, but not many come with two. Rakim's new project G.O.D's Network (REB7RTH), out July 26, came together in a few quick months, from signing a deal in February 2024 to completion in June. The process was spurred by one dedicated A&R person frantically combing through his network of rappers to get guest verses over beats produced by the God MC himself.

But to hear that A&R man, Matt "M80" Markoff, tell it, creating the seven-song project didn't take four months. It took four years.

"I've known [Rakim's longtime manager] Matt [Kemp] and Rakim since 2007," Markoff tells me when I get him on the phone in late June. "They're used to getting calls from me a couple of times a year just for, like, show referrals, verse referrals, things of that nature."

Back at the beginning of the pandemic, Markoff had been talking to the folks at Fat Beats, the venerable record store-turned-distributor that's a huge name in independent hip-hop. He mentioned Rakim's name to the company, and Fat Beats responded that they'd love a project from the God MC. The original pitch, Markoff remembers, was "a three or four song EP with some remixes."

Rakim quoted his price, Fat Beats agreed, and the project was underway, with the emcee meeting with producers to look for beats. But Rakim, who hasn't released a solo album since 2009's The Seventh Seal, is not one to be hurried.

"Ra was having [DJ] Premier and Pete Rock and Ninth Wonder and some of these people come to the studio," Markoff says. "Because of scheduling conflicts and stuff and, you know, normal course of life, it just wasn't right. The vibe wasn't there."

That's where Jazzy Jeff came into play. Rakim and the legendary DJ began working together and, per Markoff, it "just meshed." It seemed like, instead of a handful of songs, a full-length record was in the offing.

"As soon as they finish the first song, I walk into Fat Beats and say, ‘Hey, this is what we're doing now,'" the A&R man recalls. "Instead of Rakim with random producers, it's Rakim/Jazzy Jeff. That'll be huge."

Then…nothing.

A few years pass, and the Rakim and Jazzy Jeff project is still unfinished. (Rakim described its status as "We have a couple records already done.") Fat Beats, which was on the auction block (it was eventually sold in March 2024), wants its money back. Rakim obliges, and everyone seems set to forget about the whole thing.

Markoff, however, was not about to give up on working with the man he calls "my favorite emcee of all time."

The revamped album started its life as not an album at all. Instead, the original conception was a model Markoff had used before: licensing beats by people not typically thought of as producers. In this case, he'd be offering aspiring rappers the chance to get beats by arguably the most influential rapper of all time. 

"He's taken people who are not necessarily known as producers and put together beat packages for them," manager Matt Kemp says of Markoff. "And then, one of the things he does is he goes out and he licenses those beats through a company that he has. If you're a European artist that wouldn't necessarily have access to things like that, you can get it."

So that, as of February of this year, was the (revamped) plan: have Rakim do six beats and one verse, and sell non-exclusive licenses, so that any rapper, anywhere in the world, who wants to use them in a song of their own could do so. This, indeed, was a vision that was followed through all the way to the finish line — you can see the end result released July 12, priced between $700-$1,050 depending on what you want to do with the beats and the rhyme, here.

But along the way to creating that package, things got significantly more complicated. As Rakim was making the beats, he found he really liked them. In some cases, he even wanted to rhyme on them himself.

"As the beats started coming together and Rakim was really in the studio and we started putting the rhymes onto them, we realized that it was bigger just than that [original vision]," Matt Kemp said.

The wheels started turning. Rakim, the God MC, as a producer? That would be a project worth sharing with the world, not just a few aspiring artists.

As it turns out, unbeknownst even to many Ra fans, the rapper has been making beats since the beginning. In fact, he produced — and played drums on — one of Eric B and Rakim's classic songs, 1992's "Juice (Know the Ledge)." So producing an entire project didn't seem like such a big stretch after all. 

"I always was attached to making beats," Rakim explains to me. "But I got to the point where I'm confident with my production now. I got the chance to produce the album and jumped at the opportunity." 

Rakim, as has been well documented over the years, comes from a musical family. His older brother Ronnie was a keyboard player of some note with his own claim on rap history, his other brother Stevie is also keyboardist who performed on some Eric B. and Rakim songs, and the rapper's aunt is the late R&B legend Ruth Brown. So when making beats, Ra will often play drums, bass, guitar, or piano. (He cops to enlisting one of his brothers if the keyboard part gets too complicated.)

He describes his production style this way: "You try to add on to the sample, and enhance certain sounds that you hear. Or you might just add a melody that you feel enhances the sample as well." 

In addition to playing instruments on the project, Rakim also plays the turntable.

"I always knew how to DJ, and I like being able to enjoy the project from a different seat," he tells me. "I enjoyed putting the music together, coming up with the scratch patterns."

So with the musical side of the equation firmly in place, what about the vocals? Rakim was inspired to add verses on a few songs, and hooks on a few more.

"It's mostly a project that I was supposed to be producing," he explains. "In the midst of that, there's certain beats that I'm playing and I'm like, ‘I gotta rhyme on this one,' or, ‘I got a rhyme that fits this one perfectly.'"

The question was, what to write about? After a decade and a half without an album, the rapper had a lot to discuss, and needed to find new ways to say it.

For the project's lead single, "BE ILL," he got in plenty of internal rhymes. And the song's tempo allowed him to come up with different rhythms.

"When tracks are at that speed, I'm able to manipulate time and space to come up with different rhythms because I have so much time and space to deal with," he says. "It was one of them songs I loved rhyming to. Just having fun with words and phrases, and at the same time having so much on my mind to say."

"I'm trying to say a lot of things," Ra admits when discussing his writing on the album. "It's hard to just come back and say a verse when you've been gone so long. So I tried to be very specific and cautious with the words that I chose, and try to be entertaining at the same time. So it was a little nerve wracking."

Even with Rakim's vocal contributions (he ends up with either verses or hooks on six of the project's seven tracks), more was needed to complete the songs. That's where Markoff really got going.

"Literally, I didn't waste a single day," he remembers. "I was calling the artists in my network. I reached out to each artist one by one, and let each artist go through the folder [of beats] with me and make their picks."

Among the artists Markoff reached out to were several members of the Wu-Tang Clan. He has a long relationship with the crew, having worked with them on several projects including the well-regarded 2005 album Wu-Tang Meet the Indie Culture.

Markoff recalls the exact moment when he lined up Wu member Masta Killa for his appearance on what became "BE ILL."

"I was at the first ever Wu-Tang Clan residency in Vegas, and I told Masta Killa, ‘Dude, I just got these Rakim beats 10 minutes ago.' I played 10 seconds of the second beat, which was the beat for ‘BE ILL.' And he was like, ‘That's the one.'" 

A different Wu-Tang show was responsible for one of the album's other notable guest appearances, Cash Money stalwart B.G. The two met at the concert, and the Louisiana rapper was in the studio "48 hours later," Markoff recalls.

For a handful of artists he had good long-term relationships with, Markoff let them choose which of Rakim's beats they wanted to rap over. In addition to Masta Killa, he names Chino XL, Hus Kingpin, 38 Spesh, and TriState as being on that short list. After that, he says, it was all his decision. 

The end result is a list of some of the top rappers in his Rolodex: Kool G. Rap, Method Man, Kurupt, Canibus, KXNG Crooked, Skyzoo, Joell Ortiz, and many more — including an outro from Snoop Dogg. But one of the most surprising things on the tracklist is that a number of the guests aren't alive anymore.

Nipsey Hussle, Prodigy, DMX, and Fred the Godson have verses on the record. All of them were people Markoff had worked with in some capacity over the course of his career. He says that all of the verses were "in my stash or under my ownership." So when he was looking for material for the Rakim project, they were a perfect fit.

The Nipsey Hussle contribution in particular stood out so much that the entire song, "Love Is the Message," was designed around it. The project's engineer placed Neighborhood Nip's verse first, and everyone else listened to that when recording.

"We kind of glorified who he is, and came up with the title ‘Love Is the Message' to put everything in perspective," Rakim tells me. "So everybody vibed off of that and everything that we implemented had to have that feel or had to be in that direction." 

One thing Rakim noticed as he was listening to the contributions coming in? Many of them were paying tribute to him. In particular, B.G. says in his verse that he's "on a song with the greatest." 

"To hear things like that from my peers is a beautiful thing," says Rakim, who also admits to tearing up when hearing Snoop Dogg praise him on the outro of one of the album's songs. "Hip-hop is one of the more, I guess, feisty genres. It's hard to get that love from your peers. So it's a real blessing to hear it from people like that, to hear what they think of you and to say that on records. A lot of people might think that of you, but would never say it on a record."

For Markoff, B.G.'s tribute was particularly meaningful because of the rapper's history. He began his career in a duo, and later a quartet, with another rapper sometimes considered the greatest of all time, Lil Wayne.

"For B.G. to have that history, but acknowledge Rakim — I was speechless," Markoff confides. "It was really cool to see. It's like, ‘I'm not just going to say my partner, my friend, my confidant Lil Wayne's the best because we grew up together.'"

Finally, after all the guest verses came in, the project was ready. Seven songs, entirely produced by Rakim, with raps by him and a broad cross-section of artists. The question, then: what exactly is this project? An album? An EP? Rakim's big comeback? A teaser for his eventual full-length return?

To Markoff, none of these labels are important. He's not concerned about fans being disappointed that a project under Rakim's name features only a handful of the rapper's verses.

 "The fan is going to look at it however they want to look at it," he says. "The negative people will stay negative. It wouldn't matter if it was the greatest album of all time. The positive people that are so grateful that I stepped up to the plate to help bring new Rakim music to the world are going to love it."

After all, he continues, "The whole point originally when we started making it was letting his peers shine on Rakim beats. The fact that this project morphed into something that Rakim literally is on 95% of, I couldn't have asked for more of a blessing."

So Matt Markoff, the boy who fell in love with Rakim's music at 12 is now, three decades later, putting out music from his hero.

"Dream fulfilled," he says right before we hang up. "Now I gotta figure out what I'm going to do for the rest of my life." 

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Remembering Bob Newhart
Bob Newhart speaks onstage at the GRAMMY Museum

Photo: Rebecca Sapp/WireImage

news

Remembering Bob Newhart, The Comic Who Made GRAMMY History With His Debut Album

The legendary comic, whose work onstage and on screen spanned multiple generations, passed away at age 94 on July 18.

GRAMMYs/Jul 19, 2024 - 06:00 pm

Bob Newhart, one of the most celebrated comedians of his generation and renowned for his deadpan delivery died at his home in Los Angeles on July 18. He was 94.

Awarded the John F. Kennedy Center for the Performing Arts’ Mark Twain Prize for American Humor in 2002, Newhart launched his career with a record-setting record. By the time he transitioned to television with two successful sitcoms, he had become a household name.

Newhart made his vinyl debut on April Fool’s Day in 1960, when Warner Brothers Records released his first comedy album, The Button-Down Mind of Bob Newhart. A year later, at the 3rd GRAMMY Awards, the former accountant-turned-comic took home three golden gramophones.

At the 1961 GRAMMYs, Newhart won Album Of The Year — beating out two classical albums as well as works by Nat King Cole, Frank Sinatra and Harry Belafonte. Newhart also won Best New Artist at that year's ceremony and, to this day, is the only comedian to win in both categories.

Recorded live on Feb. 10, 1960 at the Tidelands Motor Inn in Houston, Button Down Mind also became the first comedy audio album to reach No. 1 on the Billboard 200 chart. The album is widely considered to be one of the most consequential comedy albums of the 20th century and, fittingly, features the subtitle The Most Celebrated New Comedian Since Attila (the Hun). 

The album was added to the Library of Congress’s National Recording Registry in 1960. That year, The New York Times noted that Newhart was “the first comedian in history to come to prominence through a recording.” In 2007, the Recording Academy inducted The Button-Down Mind of Bob Newhart into the GRAMMY Hall of Fame.

His second album, The Button-Down Mind Strikes Back!, similarly topped the Billboard charts and earned Newhart his third GRAMMY Award, this time for  Best Comedy Performance — Spoken Word.  

Newhart received two additional GRAMMY nods during this illustrious career: His Button Down Concert album was nominated for Best Spoken Comedy Album at the 40th GRAMMY Awards, and nine years later his I Shouldn't Even Be Doing This! was nominated for Best Spoken Word Album.a

The success of Button-Down Mind led to the launch of Newhart's long TV career. His  NBC variety show, "The Bob Newhart Shot" only lasted one season, but earned an Emmy for Outstanding Comedy Series in 1962. Newhart found greater success through CBS, which broadcast a series of the same name. On the second "The Bob Newhart Show," which ran from 1972 to 1978, the comic actor played a psychologist,

Four years later, he followed up with another sitcom, "Newhart,"  which aired until 1990 and in which Newhart played a Vermont innkeeper.

Bob Newhart has continued to have a presence on the small screen. His recording debut has been referenced in a variety of contemporary period shows, including "Mad Men" and "The Marvelous Mrs. Maisel."

During his decades-long television career, Newhart received nine EMMY nominations, including as Outstanding Lead Actor in a Comedy Series over three consecutive years for "Newhart" and three for Outstanding Guest Actor in a Comedy Series for his appearances on CBS’ "The Big Bang Theory."

Born George Robert Newhart on Sept. 5, 1929, in Oak Park, Illinois, Newhart graduated from Loyola University of Chicago in 1952 with a degree in accounting. After serving in the Army during the Korean War, he returned to Loyola for law school, but dropped out and pursued office work.

Newhart worked as an accountant for United States Gypsum Corp., which manufactures construction materials, and later as a copywrighter for Fred Niles Films Company in Chicago. During that time, Newhart began recording "long, antic" phone calls with a friend as audition tapes for comedy jobs. They caught the attention of a Chicago disc jockey, who introduced Newhart to the head of talent at Warner Bros. Records and which led to a life-changing contract in 1959.

It was in the latter category that Newhart won his first  and only Emmy  in 2013, 20 years after the Academy of Television Arts and Sciences inducted him into its Hall of Fame.

Remembering Legends & History-Makers

Denzel Curry press photo
Denzel Curry

Photo: Giovanni Mourin

interview

Denzel Curry Returns To The Mischievous South: "I've Been Trying To Do This For The Longest"

Over a decade after he released 'King of the Mischievous South Vol. 1,' Denzel Curry is back with 'Vol. 2.' The Miami rapper details his love of Southern hip-hop, working on multiple projects, and the importance of staying real.

GRAMMYs/Jul 17, 2024 - 01:10 pm

Denzel Curry isn’t typically one for repetition. His recent run of critically acclaimed projects have all contrasted in concept and musicality.

The Miami Gardens native has cascaded through boom-bap, synth-soaked trap metal, and cloud rap throughout his catalog. But on his upcoming project, King of the Mischievous South Vol. 2, Curry returns to the muddied, subwoofer-thudding soundscape that he captured on the first installment back in 2012. 

Curry was just 16 when he released King of the Mischievous South Vol. 1 Underground Tape 1996]. "I was a kid, man," Curry tells GRAMMY.com. "I was just trying to emulate my favorite rappers at the time who really represented the South. That was pretty much what I was on at the time – the Soulja Slims, the No Limits, but mostly Three 6 Mafia. And then I just put Miami culture on top of that."

Curry first explored the rough-cut "phonk" of Southern acts like DJ Screw and Pimp C as a teenager. His first mixtape, King Remembered Underground Tape 1991-1995, caught the attention of then-rising rapper and producer SpaceGhostPurrp. He shared Curry’s project on his social media accounts, making him an official member of South Florida’s Raider Klan.

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

The now-defunct group is well behind Curry, who’s ascended from the infancy of his early SoundCloud days to mainstream success. But the rapid-fire delivery and hazy, rough-cut sounds of early Southern rap are still soaked into his musical fibers.

Reignited by the same musical heroes that led to Vol. 1, Curry is comfortable in old sonic form. Vol. 2's lead singles "Hot One" (feat. A$AP Ferg and TiaCorine) and "Black Flag Freestyle" with That Mexican OT fully capture the sharp-edged sound that stretched from Port Arthur, Texas to the Carolinas.

The rapper wanted to go back to the KOTMS series nearly a decade ago, but other projects and outside ventures derailed his return. "I tried to do this thing multiple times," Curry tells GRAMMY.com. "I remember revisiting a [social media post] from 2015 that was like, ‘KOTMS Vol. 2055 is now going to be called Imperial.’ I’ve been trying to do this for the longest." 

A string of bouncy, syrup-pouring, and playalistic Southern trap songs led him back to familiar grounds. The new 15-song capsule features Juicy J, 2 Chainz, Project Pat, That Mexican OT, Maxo Kream, and others inspired by the same pioneers that fall below the Mason-Dixon line.

GRAMMY.com sat down with Curry before the release of King of the Mischievous South Vol. 2 on July 19. The "Ultimate" rapper revealed his "Big Ultra" persona, his ability to crank out hits from his bedroom, and his recent discoveries being "outside." 

This interview has been lightly edited for clarity and length. 

What inspired you to revisit the 'King of the Mischievous South' series?

I was making two projects at once, and there was a through-line from the second half of the project. The second one I was working on kind of just manifested itself into what it is today, 12 years later. And it’s called King of the Mischievous South Vol. 2 because it has the same sonics as the first one.

You mentioned Three 6 Mafia being a big inspiration for Vol. 1. But what about Vol. 2? 

The first KOTMS was obviously Three 6 Mafia, and then Lord Infamous was really the person I looked up to, God rest his soul. I get my rap style from him — the rapid flows and stuff like that. You can even hear it on "Walkin’" and "Clout Cobain." But since I’m from Miami, I’m talking about stuff that predominantly happens in Miami. And  I’m influenced by Soulja Slim, Master P, DJ Screw, UGK, Trina, Trick Daddy, and Rick Ross.

How did you juggle the two different projects at once?

When I wasn’t working on one project, I was working on the other one. Sometimes I would be working on the same two projects on the same day. I was like, If this one won’t see the light of day until next year, this one has to hold fans over. And the one that was supposed to hold fans over ended up having a crazy through-line.

What were the studio sessions like?

When it came down to the production, I was just making these songs on the fly. A couple came out of Ultraground sessions, but the majority of the songs were made in my bed — just how it was with the first one. "Hot One" was made in my house downstairs, and "Hit The Floor" was made in a random room in an AirBnb. And I think the rest of the songs were made in an actual studio.

I was just flowing, doing my thing, and figuring things out. I was working on one project, and when I wasn’t getting called back to the studio, I was working on another one on the side. The grind didn’t stop.

Was there an element or feature that you really wanted to explore?

I just knew I wanted certain rappers to be featured on [project]. When I was working on "Set It," I originally wanted PlayThatBoiZay. But he didn’t get the record done or whatever the case may be. So, I sent it to Maxo Kream, and he ended up just doing it. And when I made "Wish List," I got Armani White on it.  Me and him came off of doing "Goated," so getting that record done was really simple. He pulled up to the studio and he said, "This is tight," and then jumped on the record.

Some stuff didn’t make the cut because we couldn’t get certain people. But the majority of the stuff that made the cut, we were like, "Yes, we did that." Then having people like Ski Mask the Slump God, 2 Chainz, Project Pat, and Juicy J — all these guys played a role. I’m getting people from the South, whether they’re from Texas, Florida, or the Carolinas. And even people outside of the South,  like A$AP Ferg and Armani White, they’re all influenced by the same artists. 

Learn more: A Guide To Texas Hip-Hop: Definitive Releases, Artists & Events

Your persona on the album, "Big Ultra." Break that down for me.

This is how the name came about — my boy’s nickname is Mr. Don’t Fold. It’s kind of a play on "Mr. Don’t Play," so we came up with "Big Ultra" because I’m doing "ultraground" stuff. It wasn’t on some superpower s—, it’s just me, pretty much. It’s how I wanted to be presented on this tape. It’s just me at the end of the day, it’s no persona.

You’ve been in the rap game for a while. Do you consider yourself a veteran?

I think I’m mostly in a formation period because my best years haven’t even happened yet. I feel like I’m just getting my reps in, preparing myself for my 30s. You know, going through the bulls—, having good times, having bad times.

By the time I get to 30, 35, and 40 — God willing — I could have a fruitful career and not be backtracked by dumb s—. I see myself as someone with a lot to offer because I’m still young.

Do you care about garnering more fame or acclaim? Or is there no need for it? 

All my projects are critically acclaimed. The main thing is staying good at what I do. That comes with a lot of effort, a lot of studying, and a lot of work. I take pride in my job and I have fun making music.

I think the hardest part is putting myself out there and being visible. I’m starting to understand that’s what I had to do. I got asked the same question five times in a row about when my album was dropping. I’ve been saying July 19 for the longest. Like, people really haven’t been paying attention? C’mon, bro.

What do you feel is the next step?

I’m just trying to be more visible where the younger generation is at. Most people know me for "Ultimate," "Clout Cobain," or the [XXL Freshman Class] Cypher if I’m being totally real with you. But in due time, everybody has blessings in certain parts of their career. And I’ve been blessed to have a career this long.

All I have to do is just deliver, be real with myself, and do what I have to do. I got to lean into being outside. I didn’t know who messed with me or who liked my stuff until I started going outside and talking to people. You never know who rocks with you until you're outside.  

As far as the music and experience, where does the album rank for you?

I didn’t think about where I’d rank this. We had a whole decade of producing great records, and people look forward to the album experience more than the single when it comes to me. This is what it is, and I just want people to enjoy it. It’s not something to put too much effort or thought into. It’s something you can bump into the club, or you could go to a show and turn up to it. That’s where I’m at with it. 

Are there any other sounds or genres you want to explore?

It’s going to happen when it’s supposed to happen naturally. But I do want to explore pop and R&B a year from now. I want people to be able to sing my songs and stuff like that.

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