Something In The Water, the multi-day music festival from superproducer/artist and 13-time GRAMMY winner Pharrell Williams, has today (Dec. 12) announced the lineup for its 2020 iteration. The multi-genre festival, returning to Williams' hometown of Virginia Beach for the second year next April, has locked in heavy hitters like A$AP Rocky, Migos, Beck, Foo Fighters, Brittany Howard and Major Lazer. The lineup also features multiple artists with whom Williams has produced and worked throughout the years, including Chad Hugo, his music production and writing partner in The Neptunes, the recently reunited rap duo Clipse, Post Malone, Nelly and many others. Williams is also confirmed to perform at the festival as Pharrell & Friends, which will likely see him revive the star-studded show he performed at Coachella 2014.
Launched this past April, Something In The Water will next year feature expanded programing spotlighting talent and artists from the culinary, technology, environmental sustainability, health and wellness and media industries. The festival dates will run from Friday, April 24, through Sunday, April 26, while the expanding programming will take place across an entire week in advance of the show from Monday, April 20, through Thursday, April 23. Additional artists and talent for both the festival and the expanded programming will be announced soon.
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Something In The Water, produced by Live Nation and Redrock Entertainment Services, is a love letter to Williams' Virginia Beach hometown, which is directly involved with the festival. The festival’s mission, according to a press release announcing the event, is "to unite the community and celebrate the diversity and magic of Virginia Beach."
Williams first tipped off the local community of the 2020 festival by releasing the lineup to the city's 12 high school principals, who coordinated a district-wide announcement about next year's artists, according to the press release. The festival is also bringing back its Pop-Up Church Service, an inclusive free event for the community, "which will unite, uplift, offer hope, victory, fun, and faith," according to the event's website.
An omnipresent force in pop music, Williams has notched 13 GRAMMY wins, and 38 total nominations, across multiple genres and categories for his solo music as well as his production and songwriting work with various artists. Since earning his first career GRAMMY as a producer on Justin Timberlake's Justified for 2003, Williams has won the GRAMMY for Producer Of The Year, Non-Classical three times.
Tickets for Something In The Water 2020 go on sale Saturday, Dec. 14, at noon ET via the festival's official website, where you can also find the full lineup.
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