Music software and hardware company Native Instruments has raised $59 million from Munich-based private equity firm EMH Partners to help democratize their products for up-and-coming artists.
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Native Instruments, which has product partnerships with Depeche Mode, Kendrick Lamar, Alicia Keys, and Skrillex, to name a few, looks to grow their market share among smaller artists, as well as amateurs and DIY creators.
The company plans to expand their technological reach in Berlin, Los Angeles and London in 2018, along with continued improvements to products such as their DJing software Traktor and their stems technology, which makes the components of a track available for remixing.
Their partnership with EMH Partners will help Native Instruments capture the potential for a larger market share in the digital music space, allowing them to market and distribute their products to a wider base of users.
"We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way," Mate Galic, CTO and president of Native Instruments, said. "We foresee an easily accessible music creation ecosystem that connects user centric design, with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow."
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