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Music Is Life Is Music

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Music Is Life Is Music

53rd GRAMMY Awards promotional campaign highlights GRAMMY nominees' music journeys

GRAMMYs/Dec 3, 2014 - 05:06 am

(For a list of 53rd GRAMMY Awards nominees, click here.)

The Recording Academy and TBWA\Chiat\Day Los Angeles unveiled MusicIsLifeIsMusic, a cutting-edge and inventive promotional campaign for the 53rd Annual GRAMMY Awards. The campaign features print, outdoor, digital and TV presence, an interactive microsite, and the MusicMapper app, which celebrates the songs that have significance in one's life and the places connected to those songs. Utilizing social networking and geolocation, music fans can map out their musical journeys and share them with others. This marks the fourth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the advertising campaign for the annual GRAMMY Awards telecast.

The MusicIsLifeIsMusic print and out-of-home creative began last week and features current GRAMMY nominees Arcade Fire, Justin Bieber, Eminem, Cee Lo Green, and Katy Perry. Earlier this month, 11-time GRAMMY winner and current 10-time nominee Eminem kicked off the first in a series of three GRAMMY promotional TV spots and the second installment, featuring Perry, just debuted. The commercials are an illustrated interpretation of each artist's life and a journey through their musical and personal milestones. A third TV spot with another GRAMMY winner and current nominee will be released shortly.

"MusicIsLifeIsMusic tells the stories of both nominees and music fans, celebrating the songs that mean the most to us and the places where we connect with them," said Evan Greene, Chief Marketing Officer of The Recording Academy. "This year's campaign really emphasizes the social and mobile music experience, and allows music fans to connect with each other in a way like never before. We are grateful to our friends at TBWA\Chiat\Day for their ongoing partnership and collaboration, and to HTC and Rdio for their support on this year's campaign."

Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles, said, "The best parts of our lives are connected to music, and amazing tracks help define those unique moments. The MusicMapper app brings geolocation and music together in a fresh, engaging way. It's like your audio autobiography."

Through the microsite and the MusicMapper application, which was developed in partnership with HTC mobilityNOW, fans worldwide are able to connect songs with places and their special memories in a way never before possible. The mobile application — available now for Apple's iPhone and Google's Android — lets the user drop a virtual pin in a specific location using Google Maps, select a song through social music service Rdio, and tag a note describing how that song and location defined a special moment in his/her life. This can then be shared by posting to a Facebook profile or Twitter account. The application also provides a direct link to each song within Rdio, where users can add it to their collection or playlists, or sync it to their mobile phones for offline playback.

Additionally, Perry appears in a demo video showing users how the MusicMapper application works, and her musical journey on www.musicislifeismusic.com reveals some of the songs and artists that have had a memorable impact on her life and career, including how Queen's "Killer Queen" changed her life; how "Karma Police" reminds her of sneaking into a Radiohead concert at the Santa Barbara Bowl; how she was inspired to write "California Gurls" after hearing Jay-Z and Alicia Keys' "Empire State Of Mind" at a party; and how she has the Nick Cave And The Bad Seeds song title "(Are You) The One That I've Been Waiting For" engraved on the inside of her engagement ring.

Not only will users have the opportunity to map their own musical journey, they will be able to explore other MusicMapper tags through an augmented reality view that provides an innovative, real-life glimpse at how "music is life is music." By using a mobile device camera, users can see others' tags, Flickr photos, and Foursquare check-ins associated with a space when they enter that space. Additionally, fans have the ability to unlock exclusive GRAMMY content, based on their physical location as determined by SimpleGeo. Via a QR code reader on all print material and outdoor advertisements, users may access eight full-length GRAMMY performances from past shows, including Mary J. Blige's "No More Drama"; Coldplay's "Viva La Vida"; LL Cool J's "Mama Said Knock You Out"; M.C. Hammer's "U Can't Touch This"; Ricky Martin's "La Copa De La Vida"; Radiohead's "15 Step"; Smashing Pumpkins' "1979"; and Tina Turner's "What's Love Got To Do With It."

For more information on the 53rd GRAMMY Awards and the MusicIsLifeIsMusic campaign, visit www.musicislifeismusic.com, and download the MusicMapper app for the iPhone or Android.

The 53rd Annual GRAMMY Awards will take place live on Sunday, Feb. 13 at Staples Center in Los Angeles and will be broadcast in high definition and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). The show also will be supported on radio worldwide via Westwood One, and covered online at GRAMMY.com and CBS.com, and on YouTube. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Facebook and Twitter.



 

Meet Justin Bieber With GRAMMY Charity Online Auctions
Justin Bieber

Photo: Lester Cohen/WireImage.com

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Meet Justin Bieber With GRAMMY Charity Online Auctions

Bid on an exclusive VIP concert experience to meet Justin Bieber

GRAMMYs/Dec 3, 2014 - 05:06 am

GRAMMY Charity Online Auctions has launched a new auction offering bidders the opportunity to bid on an exclusive VIP concert experience with Justin Bieber. Open now through Oct. 25, the auction package features two tickets and meet-and-greet passes to an upcoming Bieber concert.

To place your bid on this exclusive experience, visit www.charitybuzz.com. All proceeds will benefit the GRAMMY Foundation.

And The GRAMMY Went To ... Esperanza Spalding
Esperanza Spalding

Photo: Michael Caulfield/WireImage.com

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And The GRAMMY Went To ... Esperanza Spalding

Esperanza Spalding, Best New Artist

GRAMMYs/Dec 3, 2014 - 05:06 am

(In the coming weeks GRAMMY.com will feature information and video highlights on winners from the 53rd Annual GRAMMY Awards, held Feb. 13 in Los Angeles. Each installment will offer the winning or related video and some pertinent, and not so pertinent, information about the track and the artists.)

Track: "Little Fly" (iTunes>)

Artist: Esperanza Spalding

Won for: Best New Artist

Previous wins: None

Did you know?: Spalding was hired as an instructor at the prestigious Berklee College of Music at just 20 years old. She is the first pure jazz artist to win the coveted Best New Artist award. On her 2008 album Esperanza, Spalding sings in English, Portuguese and Spanish. At the invitation of President Barack Obama, she performed at both the Nobel Peace Prize Award Ceremony in Oslo, Norway, and also at the Nobel Peace Prize Concert in 2009. Along with Bobby McFerrin, she co-hosted this year's 53rd GRAMMY Pre-Telecast Ceremony.

"Little Fly" is the opening track on Spalding's 2010 release Chamber Music Society, and is an illustration of William Blake's poem "Little Fly." The album peaked at No. 3 on Billboard's Jazz Albums chart.

Click below for more GRAMMY content:

GRAMMY  liveblog
GRAMMY quotebook
GRAMMY Week photos
GRAMMY Week videos

Click on the "And The GRAMMY Went To ... " tag below for links to other GRAMMY News stories in this series.

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Ladies Antebellum And Gaga, Jeff Beck, David Frost, John Legend Win Three GRAMMYs Each

Arcade Fire wins Album Of The Year; Esperanza Spalding wins Best New Artist

GRAMMYs/Dec 3, 2014 - 05:06 am

(To view a list of 53rd Annual GRAMMY Awards winners, click here.)

The evening began with a tribute to the Queen of Soul, Aretha Franklin, but by the time the last of the 53rd Annual GRAMMY Awards was handed out on Feb. 13, several other singers and bands looked something like royalty. Foremost among them was Lady Antebellum, who walked away with three trophies while the group members earned two more each for songwriting categories.

Lady Antebellum at the GRAMMYs

 

During a show memorable for its range of fully fueled performances, the country superstars sang a pitch-perfect medley of tunes that ended with a quiet rendition of the song that launched them, "Need You Now," and shortly afterward collected the Song Of The Year GRAMMY for it (along with co-writer Josh Kear, with whom they also took Best Country Song). But there was plenty more to come for the trio. They also took home the GRAMMY for Best Country Album for Need You Now. Accepting that award, lead singer Charles Kelley said, "This song has completely flipped our world upside down." By the time Lady Antebellum stood up to collect a trophy for Record Of The Year for "Need You Now," they were in disbelief, and possibly discombobulated: "Oh my gosh, we're so stunned we started walking the wrong direction," said singer Hillary Scott breathlessly.

Also racking up awards was Lady Gaga, who claimed three: Best Pop Vocal Album for The Fame Monster, and Best Female Pop Vocal Performance and Best Short Form Music Video for "Bad Romance." Never one to miss the chance to make an entrance, she hatched herself onstage from a giant opaque egg. That was a riff on her new single, "Born This Way," and perhaps her bared shoulders, which sprouted a pair of pointy elbows, were too. Her dancers and outfit gave off a Cleopatra vibe, but Gaga can't be stopped from seeming ultra-modern, and her performance of "Born This Way" reflected that; it was a warp-speed whirlwind.

Lady Gaga at the GRAMMYs



 

In keeping with that same modernist — or maybe futurist — spirit, she accepted her award for Best Pop Vocal Album in black body armor. But Gaga also proved she can be an old-fashioned girl with a soft side. In an emotional acceptance speech for that award, she surprised the audience by thanking Whitney Houston: "I imagined she was singing…because I wasn't secure enough in myself to imagine I was a superstar. Whitney, I imagined you."

Leading the nominees with 10 nods revolving around Recovery, an album that detailed his struggles with addiction but also reestablished him as a rap force to be reckoned with, Eminem took home trophies for Best Rap Album — a triumph over rivals including Jay-Z, Drake and B.o.B — and Best Rap Solo Performance for "Not Afraid." Onstage, his swagger proved undiminished.

A flame-haired Rihanna opened Eminem's performance with a searching rendition of their duet "Love The Way You Lie," but it was Slim Shady who came out blazing, spitting the lyrics to that song before raging into "I Need A Doctor" with Dr. Dre and singer Skylar Grey; Adam Levine from Maroon 5 handled piano duty.

Closing the show and likely lifting the Sunday-night spirits of indie kids everywhere was the Canadian collective Arcade Fire, who won the Album Of The Year GRAMMY for The Suburbs and, before the night's final performance, turned in a frothy and fierce rendition of the rocking "Month Of May."

Arcade Fire at the GRAMMYs

 

Other multiple winners for the evening included classical music producer David Frost, legendary rock guitarist Jeff Beck and R&B artist John Legend, who each earned three awards. Among those who won two each were alternative rock band the Black Keys, jazz giant Herbie Hancock, Jay-Z, Alicia Keys, urban/alternative group the Roots, Keith Urban, and gospel singer BeBe Winans.

And in a bit of surprise, jazz bassist Esperanza Spalding won Best New Artist over teen phenom Justin Bieber, as well Canadian rapper Drake, and adventurist rock outfits Florence & The Machine and Mumford & Sons.

Esperanza Spalding at the GRAMMYs

 

The show also featured a few firsts, including a first-time ever GRAMMY performance by Rolling Stone frontman Mick Jagger, who helped pay tribute to fallen R&B singer Solomon Burke.

But if there was also a constant, it was the annual, high-profile celebration of music that the GRAMMYs represent, and the 53rd GRAMMYs fit the bill once again, with performances, pairings and awards presentations that were full of pleasant musical surprises.
 

Click below for more GRAMMY content:

GRAMMY  liveblog
GRAMMY quotebook
GRAMMY Week photos
GRAMMY Week videos

 

The Week In Music: Elton Rocks Rush
Elton John performs at the 52nd Annual GRAMMY Awards

Photo: Kevin Mazur/WireImage.com

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The Week In Music: Elton Rocks Rush

The Rocket Man performs at talk show host Rush Limbaugh's fourth wedding

GRAMMYs/Dec 3, 2014 - 05:06 am

We're guessing he didn't play anything from his album A Single Man. According to a People.com report, flamboyant rocker Elton John was the musical guest (for a cool fee of $1 million) at conservative talk show host Rush Limbaugh's fourth wedding, this one to 33-year-old Kathryn Rogers, who is reportedly a direct descendant of President John Adams. Regarding the couple's age difference, Rogers said, "I'm sometimes not able to relate to the average person my age." It would seem the 59-year-old Limbaugh is neither her age nor the average person.

Here's a concert that went to the dogs. Performance artist Laurie Anderson staged a show outside the Sydney Opera House for an audience of canine music lovers on June 5. The show took place as part of the city's Vivid Live festival, which is being co-curated by Anderson and her husband, Lou Reed, and featured music for mutts including high-pitch squeals and even sounds only dogs could hear. Anderson called the show, which was born from a conversation with cello master Yo-Yo Ma, "a highlight of my life." For man's best friend, it may have been the best dedicated music since the Singing Dogs' version of "Jingle Bells."

If you think Richard Wagner's "Ring" cycle — the four-part opera based on Teutonic and Norse mythology that can run as long as 15 hours over four nights for the full cycle — carries some pretty heavy artistic heft, you'd be right…and literally right. For a new Metropolitan Opera staging over the next two years, the Met had to install 65-foot steel girders to support the 45-ton set. This might make Wagner the biggest current heavy metal act in music. The opera is set to open Sept. 27.

Coldplay's own artistic heft just got heavier...and freakier. In 2002 guitarist Jonny Buckland and frontman Chris Martin starred as a murder-solving duo in Irish rock band Ash's self-made slasher flick, appropriately titled Slashed. Unfortunately, the project was shelved, but footage has made its way into the band's new video for "Binary." Meanwhile, Coldplay bassist Guy Berryman is steering clear of axe-wielding killer ghosts to restore Scandinavian furniture with his brother Mark. Berryman's Antiques specializes in tables, seating, cabinetry, and even a Swedish bridal chest. Customers who find their purchased antiques haunted should contact Buckland and Martin immediately.

Now you can love him tender, love him mashed, or even love him au gratin. The Elvis Presley estate has teamed with Hasbro and PPW Toys to launch an Elvis version of the classic Mr. Potato Head toy. The first release will be a Las Vegas jumpsuited Elvis, scheduled to debut during Elvis Week in Memphis, Tenn., in August, and will be followed by a leather-clad Elvis spud. The Elvis potato follows a Kiss version released last year.

Bon Jovi launched an impressive 12-night, sold-out residency at London's O2 Arena on June 7, marking a return to the venue they officially launched three years ago. The GRAMMY-winning New Jersey natives also recently christened their new hometown digs, New Meadowlands Stadium, with three concerts in late May. AEG Live is predicting tickets sales for the band's current tour will eclipse their 2007–2008 Lost Highway trek, which was Billboard's highest-grossing tour in 2008. Not bad for a band Rolling Stone magazine once described as a "bad fourth-generation metal, smudgy Xerox of Quiet Riot." Jon Bon Jovi's take? He recently smirked, "Like it or not, we're one of the biggest bands in the world." No word on a JBJ Mr. Potato Head, however.

Looks like international singing sensation Susan Boyle will be making a holy trip later this year. The Roman Catholic Church says Boyle will likely perform for Pope Benedict XVI at an open-air papal Mass in Glasgow's Bellahouston Park on Sept. 16. An unidentified spokesman said negotiations are still taking place. "Likely" and "negotiations still taking place"? Could be a tour rider issue brewing…

Have the the Melvins gone commercial? The band's latest album, The Bride Screamed Murder, sold 2,809 units this past week, good enough for the bottom spot on the Billboard 200 and marking the first time the Seattle indie rock legends have placed on the album chart in their 25-plus-year career. With another 2,000 units, they would have reached the chart's upper echelon and passed the likes of Beyoncé, Eminem, Michael Jackson, Nickelback, Pink Floyd, and Timbaland. Asked for his comment on the milestone, singer/guitarist Roger "Buzz" Osborne said, "Top 200 what?"

Katy Perry's "California Gurls," featuring Snoop Dogg, reclaimed the No. 1 position on the Billboard Hot 100 this week, as well as the top spot on the iTunes singles chart.

Any news we've missed? Comment below.

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