Time is warped when we enter a flow state. Fully absorbed in one activity, hours fly by like minutes and basic needs become secondary—every action feels so enjoyable that nothing else matters. A similar process happens when Monsta X, one of k-pop’s uppermost groups, create. "It’s more important to think about the process of making [an album], rather than thinking about how long it took," rapper and singer/songwriter Joohoney says.

Coming from Starship Entertainment, Joohoney, Shownu, Minhyuk, Kihyun, Hyungwon, and I.M have released eight studio albums, including three Japanese releases and an English-language debut, All About Luv, which ranked number five on the U.S. Billboard 200 Chart. They’ve also broken genre barriers through collaborations with the likes of Steve Aoki, French Montana and Sebastián Yatra.

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Monsta X aren’t just one of the most prolific acts in the industry because of their innovative sound—a mix of hard-hitting rap, aggressive synths and soaring vocals that are immediately identifiable, yet never boring—but because of their commitment to expanding their work. "It’s a continuous process, we keep writing music, we’re always working on it," says vocalist Minhyuk. 

As a group off stage, they are full of whispers, laughs, affectionate touches, and inside jokes. When asked, Minhyuk describes their bond as brotherly, something that’s apparent in a recent interview over Zoom with GRAMMY.com. At one point, Minhyuk begins to sing like his life depended on it and holds on to Joohoney’s hand for dramatic measures. When he is interrupted by Hyungwon who shows them a cover song on his phone, it’s not long before Kihyun effortlessly mimics a high note. Sitting in the middle, I.M, the group’s unofficial translator, has a front-row seat to it all. 

Although countless challenges have crossed Monsta X’s path—from the departure of member Wonho in 2019 to Joohoney’s hiatus in 2020 to Shownu’s recent break to recover from a retinal detachment—their steady bond, playfulness and dedication to music-making is what allows them to move forward when the world throws a curveball. A few days before the release of their latest EP, One of a Kind, out now, the group (minus Shownu) tell GRAMMY.com about the challenges their new music brought, what people misunderstand about them and the inspiration behind some of their tracks. 

This interview has been edited and condensed for clarity.

Congrats on your new album! Monsta X has developed a unique identity throughout the years. What do you think makes you "one of a kind"?

Minhyuk: Our fans, Monbebe, screaming and shouting.

I.M: Our teamwork, our performance.

Joohoney: Our fashion, our faces.

Kihyun: Our music.

I.M: Everything, basically.

Is that what you wanted to express on this album?

I.M: Our member Joohoney made this album, so, that makes it one of a kind.

Joohoney: It was created to show the complete style of Monsta X.

You have a heist theme for the "Gambler" title track and talk about love as a mysterious bet. Why did you decide on that concept?

Joohoney: (to I.M) It’s an important moment.

I.M: [Joohoney] got the inspiration from [James Bond’s film series] 007, and he included the message that you need to gamble when you have to make an important decision.

Joohoney: In life, in love, everything. You always have to choose.

Do you think that applies to your lives as well?

All: Yes.

I.M: Life is always a gamble. This side or that side? Left or right?

Joohoney: You want to eat a hamburger or pizza? That's a gamble.

After so many years in the industry, how do you keep creating while maintaining your essence? Do you ever hesitate in getting out of your comfort zone?

I.M: Since we are a team of six, we are never alone, and we talk to each other all the time. It’s our life. Through that, we give ourselves inspiration. If we hesitate, we move backward, so we can’t do that.

Many people look at Monsta X and only see your tough outer appearance. But through your b-sides, we can see that Monsta X is also very sensitive and thoughtful. Are you aware of this contrast?

Hyungwon: We are tough on the outside and soft on the inside. When it comes to music, we all get very thoughtful about it, and I guess that makes us have sentimental, moody vibes along with the toughness.

Joohoney: We’re not tough 24/7, we also have a child inside and emotions, too. That’s the reason why fans love us.

Your visuals also play a big part in the group. You express different perceptions of masculinity and often challenge the common definition of it. For One of a Kind, how would you define masculinity?

I.M: Masculinity is hard to define, and we don’t want to define [it] because each person has their own thoughts, experiences and environments. It’s hard to fit this definition to a person and this meaning to another person. But we want to say: Masculinity? Just define it yourself, define it your way. [For us,] it [means] being us. That’s it.

One of a Kind goes through the steps of falling for someone, seducing and being seduced. "Secrets" in particular is very straightforward in that message. What were your thoughts when writing this song?

Minhyuk: (to Hyungwon) Is it a secret?

Hyungwon: (Laughs) No! I wanted to depict the feeling that secrets create and the reaction of a person who wants to know those secrets. I wanted to try something new that I hadn’t tried before.

Since I’m Brazilian, the use of bossa nova in "Heaven" was pleasantly surprising. Where did that come from?

Joohoney: I think that there is a need for new challenges in every album. I’ve been into bossa nova recently, we went to Brazil when we were on tour and I studied it along with many other genres. I was thinking about what Monbebes want to hear, so I included it in the album. I want our fans in Brazil to sing along because they can identify themselves with this specific genre.

Hyungwon, you wrote the sweet "BEBE" for Monbebe. It must be an interesting sensation to be loved by people all over the world, yet most of them are anonymous to you. From an artist's perspective, can you talk about your relationship with fans?

Hyngwon: I wanted to give back all the love that I receive from fans, and I tried to convey the feelings I’ve had for the past six years as much as possible. I thought of this [song] as a letter to my fans, and I also wanted to include our wishes for the future.

I.M, you co-wrote and produced "Rotate." Could you take us through your thought process for this song?

I.M: To be honest, I couldn’t name this song until we decided to add it to the album. If you listen to the lyrics, there’s no "rotate" in it, but I made a situation that is like, boys and girls are having some feelings. They are not trying to meet yet, but feelings are rotating, kinda undecided, going back and forth.

Joohoney, you have written and composed many songs, but it's your first time producing a title track for Monsta X. Why is this only happening now?

Joohoney: I don’t know why. We go through a lot of steps deciding which tracks will be included in an album, and I want to say this was an optimal effort. I also wanted to cheer up my fans who are going through some difficult times [during] this pandemic.

Minhyuk, you recently mentioned in an interview that you went through a slump period. Aside from the ongoing pandemic, Monsta X has been through a lot in the past years, and you weren't the only member to feel the weight of it all. How do you navigate those hardships as a group?

Minhyuk: Our members are very close. We’re like family, we’re brothers. We always eat together, watch TV, play games, and live under the same roof. When I was having a hard time and feeling pressured, I shared my problems with the members and felt lighter, more positive thinking.

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Kihyun, your bright vocal color is one of the pillars of Monsta X. How do you think you have improved since your debut? Do you have any favorite singing parts in this album?

Kihyun: I think [the part of my] vocal skills expressing emotions and lyrics have improved a lot. And my favorite part in this album is "Baby, baby" in "Gambler." I was almost like MJ [Michael Jackson] when I sang this part in the recording room.

What new beginning do you hope that One of Kind symbolizes in your career?

I.M: It’s hard to define. This album is a new challenge, but we don’t think it’s a start. It’s more of a process to progress.

What are you most proud of Monsta X so far? 

Kihyun: Everything. Our relationship, our teamwork, our visuals, and [our] skills.

I.M: We are proud of our Monbebe. That’s the fact.

And what do you wish for Monsta X's future?

Minhyuk: My wish is to be rich. Honestly.

I.M: Me too!

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When the Backstreet Boys released "I Want It That Way" on April 12, 1999, they likely had no idea how beloved their smash hit would still be a quarter-century later.

Written by the Swedish powerhouse team of Andreas Carlsson and Max Martin, "I Want It That Way" is undoubtedly BSB's signature hit, particularly thanks to its memorable undulating melody and its long-debated cryptic meaning. But perhaps the most surprising part of the song's legacy is how it has resonated across genres — from a TikTok cover by Korn to a hip-hop sampling by Lil Uzi Vert.

As the Backstreet Boys celebrate the 25th anniversary of "I Want It That Way," take a look at how the song has been diversely covered, lovingly lampooned and karaoke jammed by an array of voices in the business.

Weird Al Yankovic (2003)

When the king of parody songs selects one to skewer, you know it's an iconic song. Weird Al Yankovic paid tribute to the largeness of the Backstreet Boys classic when he used "I Want It That Way" as the basis of a song called "eBay" in 2003.

Yankovic's chorus replaces the original's with, "A used pink bathrobe/ A rare mint snow globe/ A Smurf TV tray/ I bought on eBay." The Backstreet Boys send up appears on Yankovic's album Poodle Hat, which won Best Comedy Album at the 2004 GRAMMYs.

One Direction (2013)

Three years One Direction formed on "The X Factor," the five lads — Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson — included a cover of "I Want It That Way" on their 2013 concert set lists, the young boy band paying homage to the ones that came before them. Though their English accents poked through at times, their version was loyal to the original, and got their crowds singing along.

"Glee" (2013)

Poking fun at the presumed rivalry between *NSYNC and Backstreet Boys, a medley of the former's "Bye Bye Bye" and "I Want It That Way" was featured in Season 4, Episode 16 of "Glee." In the episode — aptly titled "Feud" — choir director Mr. Schuester (Matthew Morrison) and glee club heartthrob Finn (Cory Monteith) face off in an epic boy band battle, which ultimately proved the groups' respective music was more cohesive than divisive.

Brittany Howard and Jim James (2016)

The lead singers of Alabama Shakes and My Morning Jacket covering a boy band classic. It doesn't sound real, but Brittany Howard and Jim James did just that in 2016 when they recorded "I Want It That Way" for an animated short cartoon called "A Love Story."

Released by the fast food chain Chipotle Mexican Grill, the clip was part of a creative campaign to showcase the company's focus on natural ingredients. Howard and James highlight the poignancy and versatility of the song by adding lush string arrangements and dramatic beats.

Backstreet Boys x Jimmy Fallon and The Roots (2018)

The 2018 live performance of "I Want It That Way" by the Backstreet Boys, Jimmy Fallon and The Roots for "The Tonight Show" is arguably the sweetest rendition of the song — and not just because they're using a mini xylophone, baby tambourine and other toy classroom instruments. It's even more endearing than the previous collaborations between Fallon and Backstreet Boys: a barbershop singing version of Sisqo's "Thong Song" and a "Bawkstreet Boys" version of "Everybody (Backstreet's Back)," with everyone dressed like fluffy birds.

The 1975 (2020)

British rockers The 1975 performed a fairly faithful cover of "I Want It That Way," hitting all the high notes at several of their 2023 world concert tour stops. But it's not the first time frontman Matty Healy has hinted at the Backstreet Boys' influence on his band: he told Pitchfork in 2020 that "College Dropout-era Kanye West meets Backstreet Boys" was part of their veritable moodboard at the time when working on their own song called "Tonight (I Wish I Was Your Boy)."

Lil Uzi Vert (2020)

In 2020, Lil Uzi Vert released a rap song called "That Way" that includes a refrain of "I want it that way" sung to the tune of the Backstreet original, but with an AutoTune twist. From there, the lyrics become quite a bit naughtier than anything the BSB guys have uttered in any song.

"I don't know how [the idea of] Backstreet Boys got involved in this song, I really don't," the song's producer Supah Mario told Splice at the time. "I think it was all Uzi. But it was a game changer."

The interpolation was so good, in fact, that Nick Carter even invited Lil Uzi Vert to collaborate: "Now you're gonna have to be featured on our next album bud," he tweeted upon the song's release.

Korn (2022)

Fans of Korn know that the nu metal band has a sense of humor, but few could've expected that Jonathan Davis and crew would post a TikTok of themselves singing "I Want It That Way" in 2022.

"I never wanna hear you say… 'Worst Is On Its Way,'" reads the caption on the post, a tongue-in-cheek reference to Korn's 2022 song of the same name.

Backstreet Boys responded on the app via a hilarious Duet video with Nick Carter. In the video, Carter — who sports fabulous metal eye makeup and a long silver wig — doesn't actually say or sing anything, he just drops his jaw in amazement.

Backstreet Boys x Downy (2022)

Downy hired the Backstreet Boys to poke fun at "I Want It That Way" with the now-viral "Tell Me Why" commercial in 2022. All five members — Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson — appear as a Backstreet Boys poster on the wall that comes to life, using the "tell me why" hook of their hit to engage a woman doing laundry in a conversation about washing her clothes.

As Saatchi group account director Jen Brotman told Muse at the time, the nostalgic ad also spawned some memories for the folks working on the ad campaign.

"The moment [BSB] stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," Brotman recalled. "We couldn't believe how emotional we all got — there may or may not have been tears in some eyes. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads."

Ed Sheeran (2023)

When he fancies singing a bit of karaoke, Ed Sheeran loves leaning on "I Want It That Way," as the star showed at his favorite Nashville bar in July 2023. A patron caught him on camera and his happiness level is undeniable when belting out this enduring pop classic.

As Sheeran told CBS News a few months later, he grew up on the pop hits of everyone from Backstreet Boys to Britney Spears. But what he said about "I Want It That Way" specifically may be the best way to describe its long-lasting impact: "You can't be in a bar, a couple of beers in, and 'I Want It That Way' comes on and not be like, 'This is a good song.' You can't."

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The dawn of Taylor Swift's "tortured poet" era is upon us. The reigning Queen of Pop is set to release her highly anticipated 11th studio album, The Tortured Poets Department, on Friday, April 19. 

Ever since she announced the new album during the 2024 GRAMMYs — while accepting her lucky 13th GRAMMY Award for Best Pop Vocal Album for Midnights —- Swifties have been meticulously analyzing every detail of her existence for clues about the release of The Tortured Poets Department.

Fortunately, Swift has been serving a lot of information to snack on. After revealing the cover art in an Instagram post before accepting her record breaking fourth win for Album Of The Year, she didn't stop the feast. From the full track list to a five-stage breakup playlist — and, of course, all the bonus tracks and special editions — here's all the breadcrumbs GRAMMY.com collected in preparation for The Tortured Poets Department. 

All The Art Is Black And White

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The cover art for The Tortured Poets Department displays a black-and-white inset photo of Swift in repose on a stack of white pillows, with the album's title in uppercase white letters above her. The photography accompanying the album, including back covers and special editions, captures Swift in reflective solitude: standing before a body of water wearing an oversized white button-up, and in a pensive self-embrace against a stark black backdrop.

The photography for the album was shot by Swift's photographer since 2020, Beth Garrabrant, who also shot the covers of Swift's folklore, evermore, Fearless (Taylor's Version), Red (Taylor's Version), Midnights, Speak Now (Taylor's Version), 1989 (Taylor's Version). She's known for using a medium-format film photography that evokes an emotional closeness to her subjects — especially fitting for an album titled The Tortured Poets Department.

The Album Features Two Notable Collaborations

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On GRAMMY night, alongside the album announcement, Swift posted the complete track list on her Instagram. The post included a photo of the album's back cover, showing a close-up of Swift with her hand on her forehead, overlaid with the text "I love you, it's ruining my life" in all-caps. 

The 16-track release has been split into four sides and also features collaborations with Post Malone on Side A opener "Fortnight" as well as Florence + The Machine on Side B's "Florida!!!" 

Check out the full track list:

**Side A**
“Fortnight” (feat. Post Malone)
“The Tortured Poets Department”
“My Boy Only Breaks His Favorite Toys”
“Down Bad”

**Side B**
“So Long, London”
“But Daddy I Love Him”
“Fresh Out the Slammer”
“Florida!!!” (feat. Florence + the Machine)

**Side C**
“Guilty As Sin?”
“Who’s Afraid of Little Old Me?”
“I Can Fix Him (No Really I Can)”
“loml”

**Side D**
“I Can Do It With a Broken Heart”
“The Smallest Man Who Ever Lived”
“The Alchemy”
“Clara Bow”

Bonus Tracks:

“The Manuscript”

“The Black Dog”

"The Albatross"

The Album Title Hints At Another Ex 

Mere moments after Swift dropped The Tortured Poets Department album name, the internet was ablaze with viral speculation that the title is derived from a play on ex Joe Alwyn's group chat, "The Tortured Man Club" with Paul Mescal and Andrew Scott. 

Alwyn and Mescal revealed their "club name" during an interview with Variety in December 2022 and it didn't take long for fans to connect the dots. Upon unearthing the tie-in, Swifties rushed to share memes and comment on the original interview across various social channels.

There Are Three Bonus Tracks (So Far)

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Swift has revealed at least three bonus tracks for different editions of the album, each marked with its own "file name." The initial track list release, referred to as "The Manuscript," includes a bonus track sharing this name.  

On Feb. 23, Swift posted a slideshow on Instagram to promote a special edition named "The Albatross." It featured the bonus tracks and revealed the back cover, which presented a track list alongside a contemplative close-up of Swift overlaid with the question, "Am I allowed to cry?" 

Then, on March 3, she introduced the bonus track “The Black Dog” through a similar post that showcased new cover art, with the album's reverse side portraying Swift and the haunting text, "Old habits die screaming." 

Lyrics Have Already Been Shared

Unlike her previous album campaigns, Swift hasn't unveiled any music ahead of The Tortured Poets Department’s release — but she has dropped plenty of hints at the subject matter to come. Handwritten lyrics first appeared in the album announcement post, in a stack of papers inside a folder tabbed with a monogram of the album's name.

"And so I enter into evidence/ My tarnished coat of arms/ My muses, acquired like bruises/ My talismans and charms/ The tick, tick, tick of love bombs/ My veins of pitch black ink," is written above the sign-off, "All's fair in love and poetry… Sincerely, The Chairman of The Tortured Poets Department."

Then, in an Instagram story posted on April 8 — the date of the total solar eclipse — Swift shared an image of a typewriter loaded with a sheet of paper stamped with the words, "Crowd goes wild at her fingertips/ Half moonshine, Full eclipse." 

Swift Created Five Playlists To Mirror The Stages Of A Breakup

Gearing up for the release, Swift dropped a 5-part playlist series on Apple Music on April 5 featuring previously released work arranged in playlists that reflect the five stages of grief. The playlist for "Denial: I Love You, It’s Ruining My Life Songs," features hits including Midnight's "Lavender Haze," and Lover's "Cruel Summer" and "False God." 

The other playlists run through the emotional gamut with titles like "Anger: You Don’t Get to Tell Me About Sad Songs," the midpoint "Bargaining: Am I Allowed to Cry? Songs," "Depression: Old Habits Die Screaming Songs," and finally "Acceptance: I Can Do It With a Broken Heart Songs." Each one takes listeners on a Taylor Swift escapade through love won and lost, representing what many believe to be a musical voyage through Swift's stages of grief following the end of her relationship with ex Joe Alwyn. 

Each playlist also includes a description from Swift. For "Denial," it says, "This is a list of songs about getting so caught up in the idea of something that you have a hard time seeing the red flags, possibly resulting in moments of denial and maybe a little bit of delusion. Results may vary.”

As April 19 nears closer, take a deep dive into everything Swift has unleashed so far — and get ready for a lot more divulging once The Tortured Poets Department arrives.

Now that we've absorbed "Houdini" and "Training Season," it's time for a third scoop of pop goodness from Dua Lipa.

On April 11, the three-time GRAMMY winner released "Illusion," the third single from her hotly anticipated new album, Radical Optimism, due out May 3. The percolating, endlessly catchy track arrived with a video where Lipa dances on a pool deck in Barcelona, with swimmers and surfers joining the party — a playful homage to the shark-infested waters of the album's cover.

Lipa first kicked off her Radical Optimism era in November with "Houdini," which she performed alongside the debut of "Training Season" in a head-spinning show opener at the 2024 GRAMMYs. The album follows her GRAMMY-winning second LP, 2020's Future Nostalgia.

"[Releasing the album] feels good. It feels, for lack of a better word, radically optimistic," Lipa told Billboard in March, when she also explained the inspiration for the shark fin cover art. "Throughout the whole record, there's this idea of chaos happening around and me trying to push through it in a way that feels authentic and honest to me."

Now, adding "Illusion" to the mix, Lipa has made it very clear the only way she knows how to cope with chaos is to dance — and Radical Optimism will continue the party that Future Nostalgia ignited. 

Check out the video for "Illusion" above, and check back to GRAMMY.com for more news about Dua Lipa and Radical Optimism!

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For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

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Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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