meta-scriptHow The 50 Cent, Kanye West "Beef" Of 2007 Was A Hard Reset For Hip-Hop | GRAMMY.com
Kanye West and 50 Cent at the 2007 MTV VMAs

Photo: John Shearer/WireImage.com

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How The 50 Cent, Kanye West "Beef" Of 2007 Was A Hard Reset For Hip-Hop

Relive an epic moment in music history when two heavyweight rappers battled it out for album sales supremacy and ended up putting hip-hop in the middle of the pop culture zeitgeist to stay.

GRAMMYs/Sep 8, 2017 - 12:34 am

Since 2001, the date Sept. 11 has been solely reflective of one pivotal moment in American history, though a decade ago music fans' attention was temporarily redirected. It was all thanks to hip-hop, as 50 Cent and Kanye West willfully entangled themselves in September 2007 in a playful beef that attracted major headlines.

Both were at turning points in their respective careers; both were dropping their all-important third albums. 50 Cent was geared to release Curtis on Sept. 11, 2007. West was readying Graduation for a Sept. 18 release, though he bumped it up a week to set the stage for what was perhaps the biggest nonviolent event in hip-hop history — as the two duked it out in a contest to see who would take home a bigger haul of album sales.

Of course, we all know the results: West's Graduation won with a staggering 957,000 units sold, while 50 Cent topped out at 691,000 units. The effects of this epic matchup, however, have reverberated to this day, as hip-hop music made a hard left and hasn't returned since.

Prior to Sept. 11, 2007, anything hip-hop related never really echoed on a grandiose scale, save for the tragic losses of Tupac Shakur and the Notorious B.I.G. in 1996 and 1997, respectively. When a beef would casually surface or a rapper was rolling out a new project, it was hip-hop's little secret. Sure, communally speaking it was a big deal, but the rest of the world lacked enthusiasm despite hip-hop's growing popularity within the mainstream. The year 2007 was perhaps the tipping point for the crisis hip-hop was going through two years prior.

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In 2005 50 Cent released his monumental sophomore effort, The Massacre, giving Fif a significant feather in his cap with what would be the second best-selling album of that year, trailing only Mariah Carey's The Emancipation Of Mimi. In the first week alone, The Massacre moved 1.14 million units (ultimately selling more than 5 million copies in the United States).

West was still riding high off the fumes of his 2004 debut, The College Dropout, so by that following year his sophomore work, Late Registration, gave him an impressive 860,000 sales in its first week on its way to more than 3 million copies sold.

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These figures alone indicated that while 50 Cent's breed of "street rap" that nearly carried him through the early aughts was arguably still thriving, something different was brewing by necessity.

"You couldn't out-thug 50 Cent. Nothing street was gonna come next that was gonna eliminate him," explains Vanessa Satten, editor-in-chief of XXL Magazine. "That was as street as we could get."

The shift became more visible in 2006. Lupe Fiasco released his debut, Food & Liquor, and was met with rave reviews. Jay Z would poke his head out of post-"retirement" to release Kingdom Come, as the industry collectively questioned whether that was the idyllic return to form for the rapper-turned-president of Def Jam. By the close of 2006, Nas would declare "Hip Hop Is Dead" on his eighth studio album.

Entering 2007, the crumbling framework of the old guard was too blatant to deny. DJ Drama was arrested that January for selling mixtapes, a huge indicator that every aspect of rap was changing. Dr. Dre didn't release Detox, which he had been working on since 2001; Raekwon didn't release Only Built 4 Cuban Linx…Pt. II as planned — though it did drop two years later; and Eminem ducked Relapse — any combination of which would have suggested that hip-hop's current character was still somewhat in tact.

That spring, 50 Cent earned a cool $100 million as a minority owner of Vitamin Water through Glacéau's $4.1 billion sale to Coca-Cola. By the time the feud with West rolled around, it wasn't money that motivated him; it was principle. But he was too late.

"My theory is we were coming up on a time period where the internet started taking over," Satten says. "The Kanye success and moving away from the streets came with the internet, giving the nerdy person who was obsessed with fashion — which wasn't the cool person back then — the opportunity to have a voice."

"I feel like fashion was pushing it," adds Kris Ex, writer and co-author of 50 Cent's 2005 memoir, From Pieces To Weight. "The ascension into super high fashion was already happening, and Kanye tapped into that. He's kind of the harbinger of that."

Kanye West and 50 Cent at the 2007 MTV Video Music Awards on Sept. 9, 2007
Photo: Jason Squires/WireImage.com 

Ye's July 2007 release of "Stronger" with Daft Punk only punctuates that claim. The single veered away from traditional hip-hop, accented with visuals that further reflected West's infatuation with Japanese art, particularly that of Takashi Murakami (the Japanese artist behind the Graduation cover art) as well as high fashion. It was synesthesia at its best.

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"I remember sitting in Joe Levy's office when the publicist came by and played us ['Stronger']," recalls former Rolling Stone Associate Editor Evan Serpick. "We just looked at each other like, 'This s*** is phenomenal.'"

Serpick penned the piece breaking the story on the Curtis/Graduation competition — having interviewed both artists — a week before Rolling Stone would roll out its double cover story pitting Ye and Fif face-to-face. He describes the genesis of the phenomenon as fascinating.

"[The competition] reminded me of when boxers have sort of that fake press conference and talk trash for the cameras," Serpick says. "To varying degrees, I think they both saw it as a marketing opportunity, to be honest. I think Kanye especially likes to think of himself as this center of the universe. For him, this was just a classic heavyweight battle, and he loved to set it up that way. 50 was happy to play it up."

Both Kanye West and 50 Cent were at a crossroads, where their beginnings were nearly parallel in a bizarro sense. Each artist was known for his enormous personality, stemming from surviving near-fatal traumas that would ultimately self-crown them as Teflon: 50 Cent's was shot nine times in 2000 and West survived a serious car accident of 2002.

Both were archetypes of candor in their own minds, making them both caricatures.

However, in the money game, only one would be the victor, and it all came down to safety. Sure West didn't hold back his opinions, evidenced by his bold "George Bush doesn't care about black people" declaration during a nationally televised telethon for Hurricane Katrina relief in 2005. 50 Cent, though, had a bark with a bite to match. His rift with G-Unit ex-pat The Game grew nefarious, as did the violence stemming from his beef with Ja Rule. While both 50 Cent and West were tantrum-prone, only one was a real liability.

"The labels were aware of that," Kris Ex adds. "You always knew 50 was smart and had tricks up his sleeve, but it was starting to become a Def Jam Vs. Interscope battle. 50 wasn't in the best place with Interscope at that point. It was not something that he was ever going to win from jump, because he was going machine after machine."

Kris Ex also points to Def Jam's history of making first-week sales a win when they needed to. Jay Z's historical issues with 50 Cent were another factor, plus Hova was wrapping his tenure as Def Jam president, so a West win would be the swan song.

"Jay was the battery in Kanye's back," Satten says.

Sonically, Kanye was in tune with hip-hop's changes, while 50 Cent was only partially invested. In addition to "Stronger," the pre-Graduation first single "Can't Tell Me Nothing" showed Ye diverting from his chipmunk-tinged soul samples and looking toward the future. Meanwhile, the pre-Curtis offerings of "I Get Money" and "Ayo Technology" with Justin Timberlake didn't exactly scream evolution.

"50 was kind of just sticking to his guns," adds Kris Ex.

The 50 Cent-Kanye West matchup's stakes were raised substantially when the former claimed he would stop rapping upon defeat. The competition became lighthearted to the point of almost cartoonish, the aforementioned Rolling Stone cover being proof of that. The two would flank each other onstage at BET's "106 & Park," giving the public what they wanted: nonthreatening rap personas vying for audience participation. By Sept. 11, 2007, it was clear who the real winner was: it was both of them.

Kanye West and 50 Cent appear on BET's "106 & Park" on Sept. 11, 2007
Photo: Brad Barket/Getty Images

"Kanye put his money where his mouth was, but at the end of the day it was good for both albums," says DJ Premier, who collaborated with West on the Graduation track "Everything I Am."

While the following week's sales figures proved West quantifiably won, 50 Cent was able to pivot from the "scary" street persona that made him a figure of consternation. Still, it solidified rap's new direction and placed it directly in the hands of Yeezy.

"The impact was tenfold because ever since that day, hip-hop has moved in the direction of Kanye," says Sickamore, senior vice president and creative director of Interscope Records. "Kanye literally influenced everything after that. I don't think people really realize that."

By the milestone 50th GRAMMY Awards telecast, the change was set in stone. Graduation was nominated for Album Of the Year (ultimately losing to Herbie Hancock's River: The Joni Letters) and took home Best Rap Album honors. "Stronger" would win Best Rap Solo Performance, topping 50 Cent's "I Get Money" and even Jay Z's "Show Me What You Got." "Good Life" won Best Rap Song, beating himself ("Can't Tell Me Nothing" was also nominated) and 50 Cent's "Ayo Technology" in the process. West also won best Rap Performance By A Duo Or Group for the track "Southside" with Common.

GRAMMY scoreboard: West 4, Fifty Cent 0.

"A lot of people said hip-hop was dead, not just Nas. A lot of people just said the art form wasn't popping like that anymore. I wanted to cross the genres and show people how we can still express ourselves with something fresh and new. That's what hip-hop has always been about." — Kanye West, Best Rap Album GRAMMY acceptance

Many have argued that West's wins were the sole identifier in rap's switch being flipped, though the warning signs were there. A year later we would be introduced to Kid Cudi, and Drake a year after that — arguably the purveyors of what Kris Ex calls the "Kanye-lite" sound. Though he won his own GRAMMY two years later, 50 Cent would never return to reclaim the rap throne, though his business portfolio — including his recent win as an actor and producer for the hit Starz series Power — could easily be a delayed right hook to West's ego.

One thing remains certain: Hip-hop became the zeitgeist of pop culture after this fateful feud, and nothing has been "Stronger" since.

(Kathy Iandoli has penned pieces for Pitchfork, VICE, Maxim, O, Cosmopolitan, The Village Voice, Rolling Stone, Billboard, and more. She co-authored the book Commissary Kitchen with Mobb Deep's late Albert "Prodigy" Johnson, and is a professor of music business at select universities throughout New York and New Jersey.)

Kanye West, 50 Cent Common, T.I.: What's Your Favorite 2007 Hip-Hop Album?

Megan Thee Stallion at the 2021 GRAMMYs
Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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GRAMMY Rewind: Megan Thee Stallion Went From "Savage" To Speechless After Winning Best New Artist In 2021

Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Black Sounds Beautiful: How Megan Thee Stallion Turned Viral Fame Into A GRAMMY-Winning Rap Career

Eminem
Eminem

Photo: Sal Idriss/Redferns/GettyImages

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records

Eminem’s major label debut, 'The Slim Shady LP,' turns 25 on Feb. 23. The album left an indelible imprint on hip-hop, and introduced the man who would go on to be the biggest-selling artist of any genre in the ensuing decade.

GRAMMYs/Feb 23, 2024 - 03:44 pm

A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days

Is Eminem's "Stan" Based On A True Story? 10 Facts You Didn't Know About The GRAMMY-Winning Rapper

Rihanna Songbook Hero
(L-R) Rihanna in 2023, 2006 and 2010.

Photos: Kevin Mazur/Getty Images for Roc Nation, Greetsia Tent/WireImage, Kevin Mazur/WireImage

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Songbook: The Ultimate Guide To Rihanna's Reign, From Her Record-Breaking Hits To Unforgettable Collabs

As the world eagerly awaits Rihanna's musical comeback, GRAMMY.com takes a deep dive into the superstar's catalog and celebrates her evolution from teen idol to beloved icon.

GRAMMYs/Feb 20, 2024 - 06:37 pm

A chance meeting changed Rihanna's life.

The singer was just 15 years old when she met producer Evan Rogers, who was vacationing with his wife in Barbados. Rogers recognized Rihanna's potential, and invited her to an audition in his hotel suite. 

Shortly after her 16th birthday, Rihanna left her home country for the U.S. to record a demo, which included her breakthrough hit "Pon de Replay." The demo found its way into Jay-Z's hands, and Hov signed the teen artist to Def Jam and the label expedited her 2005 debut album, aptly titled Music of the Sun.

"When I left Barbados, I didn't look back," Rihanna told Entertainment Weekly in 2007. "I wanted to do what I had to do [to succeed], even if it meant moving to America." 

Twenty years later, Rihanna is a renowned entertainer-turned-mogul. She has sold over 40 million albums worldwide, garnered over 12 billion Spotify streams, achieved 14 Billboard Hot 100 chart-toppers, and won nine GRAMMY Awards. Even her business ventures have been a massive success, as her Fenty Beauty brand is worth $2.8 billion.

Though it's been close to a decade since Rihanna's last studio album, 2016's ANTI, she reminded the world of her reign with her 2023 Super Bowl halftime show — which also marked her first time taking the stage in five years. Performing hit after hit while unveiling a baby bump, her 13-minute set became one of the most-watched halftime shows of all time with over 121 million viewers. 

In honor of Rihanna's 36th birthday on Feb. 20, GRAMMY.com is revisiting the monstrous hits, ambitious projects, brow-raising visuals, and iconic collabs that propelled her to international stardom — and why it's all put her in a league of her own.

A New Island Girl In Town

True to her Carribean heritage, Rihanna's dancehall-inspired debut single "Pon de Replay" earned the then 17-year-old Barbados native her first entry on the Hot 100 at an impressive No. 2. Her official introduction to the world also hit No. 1 on the Billboard Dance Club Songs chart; she boasts 33 on the tally, second behind only the Queen of Pop herself, Madonna.

Follow-up single "If It's Lovin' That You Want" stalled at No. 36 on the Hot 100, but still whetted fans' appetite — as did her debut album, Music of the Sun, which is mostly comprised of dance-pop and dancehall tracks with hints of R&B (like "Willing to Wait"). Plus, her reimagining of Dawn Penn's 1994 reggae classic "You Don't Love Me (No, No, No)" is still so fun to listen to after all these years.

A mere eight months later, Rihanna's sophomore effort, 2006's A Girl Like Me, arrived to an eager audience. Defying the sophomore slump, she celebrated her first No. 1 with the ubiquitous lead single "SOS," which famously samples Soft Cell's 1981 hit, "Tainted Love." While A Girl Like Me is filled with high-energy, danceable tracks (including the nostalgic "Break It Off" with Sean Paul), Rihanna's second single was the melodramatic ballad "Unfaithful." 

Penned by then-labelmate Ne-Yo, "Unfaithful" peaked at No. 6 on the Hot 100. More importantly, it showed a different side to Rihanna, proving that she could channel deep emotion when the performance calls for it. It also marked Rihanna's first time veering away from her "girl next door" image, as the song's subject matter deals with infidelity.

A Girl Like Me contains many fan favorites, from the laid-back "We Ride" to standouts "Dem Haters" and "Kisses Don't Lie." The latter is a reggae-rock hybrid that sounds like a catalyst for some of Rihanna's edgier tunes like "Breakin' Dishes" from 2007's Good Girl Gone Bad era. Touching ballads"Final Goodbye" and "A Million Miles Away" showcase her voice beautifully, foreshadowing later big-vocal numbers like "Love on the Brain."

An Icon In The Making

Rihanna was a familiar face by 2007, but with the arrival of her third studio album, Good Girl Gone Bad, she graduated from cookie-cutter pop star to bonafide icon.

Produced by Tricky Stewart, the LP's juggernaut lead single "Umbrella" featuring Jay-Z skyrocketed to No. 1 in 17 countries. Between striking images of Rihanna's silver-painted silhouette in the accompanying video and the now-iconic "ella-ella, eh, eh, eh" hook, "Umbrella" thrust the then 19-year-old into another stratosphere. Her confident delivery also commanded attention in a way fans and critics hadn't heard before.

The transformative era also birthed the gritty "Shut Up and Drive," on which Rihanna channels her inner rock star. The next two singles cracked the top 10: an affectionate duet with Ne-Yo,  "Hate That I Love You," which showed off Rihanna's softer side, and the party-starting, Michael Jackson-sampling "Don't Stop the Music," which cemented her place in the digital era. 

The melancholy "Rehab" is a clever metaphor for lost love, co-written by Timbaland and Justin Timberlake. Despite being Good Girl Gone Bad's lowest-charting single, Timberlake heralded the song as "the bridge for her to be accepted as an adult in the music industry."

Good Girl Gone Bad remains Rihanna's best-selling album and marks her greatest reinvention as she adopted a more rebellious sound. She also won her first GRAMMY in 2008 (Best Rap/Sung Collaboration for "Umbrella") and scored four other nominations, including Record Of The Year. The album's reissue spawned two more No. 1s: "Take a Bow" and "Disturbia," the latter of which acts like a prelude to Rated R, which saw Rihanna exploring darker themes.

Nine months before the release of 2009's Rated R, Rihanna was assaulted by then-boyfriend Chris Brown. On the deeply personal album, she translated her pain into art. Through lead single "Russian Roulette" and bitingly catchy anthems "Stupid in Love," "Fire Bomb," "Photographs," "Cold Case Love," and "The Last Song," Rihanna explored her angst and confusion.

But to focus solely on the domestic violence incident undermines Rihanna's artistic vision. 

Following three multi-platinum albums in a three-year span, Rihanna's rebranding as a rebel at heart reached its apex. The singer had grown in leaps and bounds while taking musical risks, even penning nine of Rated R's 13 tracks (she had no writing credits on Good Girl Gone Bad).

The road to Rihanna's most badass anthems — including "Bitch Better Have My Money" — can be traced back to Rated R. Case in point: Her bravado is loud and clear on "Hard," "Wait Your Turn," and "G4L." On "Rockstar 101," which features legendary rocker Slash, Rihanna declares her power: "Six inch walker/ Big sh— talker/ I never play the victim/ I'd rather be a stalker."

Badgal RiRi returned to her dancehall roots on her fifth No. 1 "Rude Boy," which offsets the album's harrowing motif. Final single "Te Amo" didn't chart, but garnered a great deal of attention as the Latin-infused Stargate production depicts Rihanna being enticed by a female love interest. 

Rated R showcased Rihanna's undeniable star power, and allowed her to shed her good-girl image once and for all.

A Partygoer's Dream

Following the career-pivoting Rated R, 2010's Loud offered a welcome return to the West Indian artist's earlier sound. The album feels like one big celebration of life, as evidenced by Rihanna's fire-engine red hair and No. 1 singles "Only Girl (In the World)" and "What's My Name?" (the latter of which was Rih's first collaboration with Drake).

Best described as "Don't Stop the Music" 2.0, the effervescent "Only Girl" marked her eminent return to the dance floor and took home a GRAMMY for Best Dance Recording in 2011. While "What's My Name?" may not outshine Rih and Drizzy's other collabs — including 2011's "Take Care" or 2016's "Work" — the second she sings, "Hey, boy, I really wanna see if you can go downtown with a girl like me," it's impossible not to whine your waist to the riddim.

Easily one of Rihanna's most overlooked hits, "Cheers (Drink to That)" is built around an unexpected sample of Avril Lavigne's 2002 hit "I'm With You," but it works surprisingly well as a party anthem. That same carefree spirit can be heard in the feminist track "Raining Men," which features Nicki Minaj — their first of two collabs, as they joined forces again for "Fly," the final single off the rapper's iconic Pink Friday album. 

A playful ode to sadomasochism and bondage, "S&M" contains some of Rihanna's most provocative lyrics: "Sticks and stones may break my bones/ But chains and whips excite me," she declares on the chorus. 

Banned in 11 countries upon its release, the accompanying video features Rihanna tied up in pink rope, dancing with a blowup doll, and donning a Playboy bunny-esque costume as damning newsreels about herself flash across the screen. But Rihanna's love of kink made her an even bigger star: "S&M" produced a remix with Britney Spears and earned Rihanna her 10th No. 1 single. With this feat, she became the youngest artist to attain the most chart-toppers in a five-year span.

On "Man Down," Rihanna's patois is in full effect as she takes listeners through a gripping tale about murdering her abuser. "What started out as a simple altercation/ Turned into a real sticky situation," she laments in the opening verse, amplified by siren noises in the background. There's something so satisfying about Rihanna's Bajan accent as she unfurls "Rum-pum-pum-pum" repeatedly over an intensifying reggae beat that would make Sister Nancy and Bob Marley proud.

Nominated for Album Of The Year at the 2021 GRAMMYs, Loud is Rihanna's second most commercially successful LP — and for good reason. It was especially refreshing to see Rihanna emerge from one of the darkest periods of her life as exuberant as ever.

An Unapologetic Queen

Sonically and thematically, Talk That Talk doesn't break new ground, but Rih's DGAF attitude is front and center with plenty of sexual innuendos: Songs like "S&M" and "Rude Boy" seem pretty tame next to "Cockiness (Love It)," which features longtime friend-turned-boyfriend A$AP Rocky on its remix. "Suck my cockiness/ Lick my persuasion/ Eat my poison/ And swallow your pride down, down," she commands in the tantalizing chorus.

At just over a minute long, "Birthday Cake" leaves nothing to the imagination ("It's not even my birthday, but he wanna lick the icing off"). Rihanna controversially released a full-length version in the form of a remix with Chris Brown.

On an album that mostly sees Rihanna singing about her sexual fantasies, "We All Want Love" pulls back the curtain as it reveals her desire for true love: "And some say love ain't worth the buck/ But I'll give my last dime/ To have what I've only been dreaming about." 

Her longing continues in "Where Have You Been," which flaunts Rihanna's versatility, flipping Geoff Mack's 1959 country song "I've Been Everywhere" into an infectious EDM banger. Lead single "We Found Love" is undeniably the biggest hit to stem from the Talk That Talk era, spending 10 consecutive weeks atop the Hot 100. 

Boosting Calvin Harris' career, "We Found Love" presents one juxtaposition after the other: dark yet gleaming, euphoric yet sobering, fraught yet hopeful. Rihanna relies on more than just evocative lyrics to tell her story; accompanying synthesizers and alarm bells help to paint a picture as well. Met with controversy, its intense visuals portraying a drug-fueled, toxic relationship — and featuringwhat many speculated was a Chris Brown look-alike — earned RiRi a GRAMMY for Best Long Form Music Video in 2013.

Seven years into an already extraordinary career, 2012's Unapologetic became Rihanna's first album to debut at No. 1 on the all-genre Billboard 200 chart. Its lead single "Diamonds" resonated in an equally major way, giving Rih her 12th No. 1 on the Hot 100.

Written by Sia, the power ballad kicked off another exciting era for the Barbadian singer, who unleashes an impassioned vocal performance. One of Rihanna's most precious offerings to date, "Diamonds" emerged as a self-love mantra due to its uplifting "Shine bright like a diamond" chant.

Vocally, Rihanna's strength lies in her ability to evoke raw emotion à la "Stay." Featuring Mikky Ekko, the stripped-down, slow-burning piano ballad narrowly missed the top spot on the Hot 100 but gave Rihanna her 24th top 10 hit, surpassing Whitney Houston's record of 23 in 2013.

Her swagger is boisterous in "Phresh Out the Runway," "Jump," and strip club anthem "Pour It Up," but "Nobody's Business" really drives home the album's theme of being unbothered. Her decision to join forces with Chris Brown yet again perplexed fans and critics alike, though the track itself is an irresistible production that features a genius interpolation of Michael Jackson's "The Way You Make Me Feel."

Further down the track list, "Love Without Tragedy / Mother Mary" is as autobiographical as it gets, and further taps into Rihanna's emotionally vulnerable side. "Mr. Jesus, I'd love to be a queen/ But I'm from the left side of an island/ Never thought this many people would even know my name," she pleads in the seven-minute two-parter.

Unapologetic spawned fewer hit singles compared to Rihanna's previous efforts. Its win for Best Urban Contemporary Album at the 2014 GRAMMYs, however, proved that Rihanna's reign wasn't letting up anytime soon.

While recording her then-forthcoming album, ANTI, Rihanna delivered what is arguably the single most unapologetic moment of her career: "Bitch Better Have My Money." The backstory is almost inconceivable given Rihanna's awe-inspiring billionaire status, but in 2009, Rihanna faced bankruptcy due to her accountants mishandling her funds — and thus "Bitch" was born six years later in 2015.

With lyrics like "Your wife in the backseat of my brand new foreign car" over a cryptic-sounding trap beat and an accompanying video depicting kidnapping and torturing her debtors, "Bitch" is not for the faint-hearted. The one-off single is so quintessentially Rihanna that it notably kicked off her Super Bowl halftime show.

An In-Demand Collaborator

While bestowing hit after hit on her own, Rihanna generously lent her distinct voice to some of her biggest peers. 2008 marks one of the earliest instances of her Midas touch: She flirts with funk in Maroon 5's underappreciated "If I Never See Your Face Again" before hopping on T.I.'s "Live Your Life," which shot straight to No. 1 on the Hot 100.

In 2009, Rihanna joined Jay-Z and Kanye West for the militant "Run This Town," sounding defiant as ever in the intro. She was called upon again for West's horn-laden "All of the Lights," flying solo on the hook followed by a star-studded choir that included Alicia Keys, John Legend, Fergie, and Elton John. Both larger-than-life productions won GRAMMYs for Best Rap/Sung Collaboration in 2010 and 2012, respectively.

In between joining forces with Hov and Ye, Rihanna assisted Eminem in "Love the Way You Lie," which struck a nerve with many for its gut-wrenching lyrics shedding a light on abusive relationships. (Rih recorded an equally moving sequel for her Loud album.) Three years later, the two confronted their inner demons in "The Monster," and their musical chemistry scored a GRAMMY in 2015 for Best Rap/Sung Collaboration.

Amid smash collabs, Rihanna and Coldplay's intricate "Princess of China" number gets lost in the shuffle, but it speaks to her charm as it's the band's first album (2011's Mylo Xyloto) to feature another artist. Another overlooked jam, her sultry "Can't Remember to Forget You" duet with Shakira sees both stars trade lines about struggling to let go of an undeserving lover.

On paper, a collaboration between Rihanna, Kanye West, and Sir Paul McCartney may seem strange, but the unlikely trio is further proof that opposites attract. Their "FourFiveSeconds" is a pop-folk hybrid with a universal message about carrying the weight of the world on your shoulders. It's yet another example of Rihanna's willingness to push past her comfort zone to create something unique.

A year later, Rihanna got listeners on their feet by way of the Taylor Swift-penned "This Is What You Came For" with Calvin Harris. Understated compared to the duo's previous megahits ("We Found Love" and "Where Have You Been"), Harris' signature DJing style and Rih's ethereal vocals are a perfect match.

In 2017, Rih, DJ Khaled and Bryson Tiller dropped the song of the summer with "Wild Thoughts," which heavily borrows from Carlos Santana's 1999 GRAMMY-winning "Maria Maria." It may be DJ Khaled's song, but RiRi owns it from the very moment she utters, "I don't know if you could take it/ Know you wanna see me nakey, nakey, naked." The bop reached No. 2 on the Hot 100.

She spits bars in Kendrick Lamar's "Loyalty" and "Lemon" with N.E.R.D., the latter of which comes close to rivaling your favorite rappers' verses: "You can catch me, Rih, in the new La Ferrar'/ And the truck behind me got arms/ Yeah, longer than LeBron/ Just waitin' for my thumb like The Fonz."

No matter what genre Rihanna touches or what artist she links up with, she brings her full self to each session whilst completely immersing herself into the music — taking on different personas to make the collab well worth it.

An Artist Fully Realized

With 13 No. 1s and twice as many top 10 hits under her belt, Rihanna set out to create timeless music instead of chasing a radio-friendly formula with her 2016 magnum opus, ANTI.

But that shift began with 2015's criminally underrated "American Oxygen." Her most political statement at the time, the goosebump-inducing lyrics detail Rihanna's journey as an immigrant, foreshadowing her then soon-to-be massive Fenty Beauty success. "We sweat for a nickel and a dime/ Turn it into an empire," she sings in the chorus.

Released four years after Unapologetic — her longest gap between albums at the time — ANTI illustrated Rihanna's greater desire for quality over quantity. "I needed the music to match my growth," she told Vogue in 2016 about the making of ANTI. "I didn't want to get caught up with anything the world liked, anything the radio liked, anything that I liked, that I've already heard. I just wanted it to be me."

The black-and-white, red paint-splattered album cover signals a rebirth, featuring a real-life image of Rihanna as a child. ANTI lives up to its name in its first 40 seconds, via opening track "Consideration." The minute she declares, "I got to do things my own way, darling," it's apparent that ANTI is not your average Rihanna album.

Lead single "Work" is the closest to pre-ANTI Rihanna on an album that defies expectations. But the dancehall masterpiece is one of a kind for Rih's refusal to water down the Jamaican patois (different from her native language of Bajan Creole) — proving that she is fully aware of her impact as one of the biggest Caribbean-born artists to make it in the U.S.

Many non-understanding listeners described it as "gibberish" at the time. Yet, the general public didn't seem to mind: About a month after its release, "Work" became Rihanna's 14th and longest-running chart-topper on the Hot 100. Weeks later, ANTI became her second LP to top the Billboard 200 chart. Subsequently, Rihanna held the No. 1 spots on the Billboard 200 and Hot 100 simultaneously, her second time achieving such an impressive feat.

Read More: How Rihanna's "Work" Reinvigorated Dancehall

ANTI is full of pleasant surprises that show off her artistry. Rihanna comes out of left field with the Prince-inspired "Kiss It Better," the album's second single, which sees the superstar falling back on addictive sex that "feels like crack" to justify a destructive relationship. "Same Ol' Mistakes" is a cover of psychedelic rock band Tame Impala's "New Person, Same Old Mistakes" — her first time remaking another artist's song for her own album since "You Don't Love Me (No, No, No)" on Music of the Sun. The Western-themed "Desperado" lends itself particularly well to covers by country artists, while the Dido-sampling "Never Ending" conveys the uncertainty she feels about entering a new relationship.

Elsewhere on ANTI, Rihanna drunk dials an ex ("Higher"), compares smoking weed to her lover ("James Joint"), and chastises a guy for getting emotionally attached after their fling ("Needed Me"). The latter song contains one of Rihanna's most empowering lyrics: "Didn't they tell you that I was a savage?/ F— ya white horse and ya carriage," she asserts in the pre-chorus.

Her voice sounds stronger than ever on "Love on the Brain," a doo-wop ballad resembling Etta James. But Rihanna makes it her own thanks to the bluntness of lines like "It beats me black and blue but it f— me so good."

The deep cuts on ANTI aren't merely fillers, and even rival some of the album's biggest hits. For instance, "Sex with Me" is featured on the deluxe edition as a bonus track, but managed to crack the Hot 100 at No. 83 and reach No. 8 on the R&B/Hip-Hop Airplay chart. Furthermore, the deluxe edition consists of 16 tracks, half of which topped the Dance Club Songs chart — smashing the record (previously held by Katy Perry's Teenage Dream) for the most No. 1s from a single album.

Accolades aside, ANTI is proof that magic happens when an artist of Rihanna's caliber follows their own instincts in pursuit of creating a body of work — one that can outlast them and continue to inspire generations to come.

Ever since ANTI, Rihanna's devoted fanbase has been begging for a new album, with Rih playfully trolling them with responses like "I lost it" and Instagram captions that read, "Me listening to R9 by myself and refusing to release it."

Her much-awaited return to music came at the tail end of 2022. The hitmaker twice contributed to the GRAMMY-nominated Black Panther: Wakanda Forever soundtrack: "Born Again" and "Lift Me Up," the latter of which helped Rihanna score her first Oscar and Golden Globe nominations in 2022 and 2023, respectively. With the glorious "Lift Me Up," she found herself in the top 10 for the first time since 2017's "Wild Thoughts."

While the world is still anticipating her ninth studio album, Rihanna — now a mom of two boys — continues to make her own rules and move at her own pace. But as she's proven time and time again, it's always worth the wait.

The Rihanna Essentials: 15 Singles To Celebrate The Singer's Endless Pop Reign

Lil Jon, Usher, Ludacris performing in 2004
(L-R) Lil Jon, Usher, and Ludacris perform at Madison Square Garden in 2004.

Photo: Frank Micelotta/Getty Images

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24 Songs Turning 20: Listen To 2004's Bangers, From "Yeah!" To "Since U Been Gone"

Ready to feel old? Put on this playlist of hits that made 2004 a year of belt-along jams and unforgettable hooks, including Daddy Yankee's "Gasolina" and Ashlee Simpson's "Pieces Of Me."

GRAMMYs/Jan 8, 2024 - 04:20 pm

A quick Google search of "top 2004 songs" can be summarized simply: What a time to be alive.

While it was arguably the year of Usher — who scored four Billboard Hot 100 chart-toppers in 2004, including the year's biggest song, the Lil Jon- and Ludacris-assisted "Yeah!" — there were countless hits that have aged impeccably. Even 20 years later, there isn't a dance floor or karaoke bar that wouldn't go wild for J-Kwon's "Tipsy" or Kelly Clarkson's "Since U Been Gone."

Whether you were jamming to them on your iPod Mini or ripping them off of Limewire, revisit 24 tracks that made an impact — and still serve up the vibes 20 years later.

Listen on Spotify, Amazon Music, or Apple Music below.