SANTA MONICA, California January 30, 2013 – In September 2010, Gucci Timepieces & Jewelry signed a three-year partnership with The Recording Academy®, internationally known for the GRAMMY Awards®, and launched a GRAMMY® special-edition watch collection.
To honor this third year of the partnership and on the occasion of the 55th Annual GRAMMY Awards®, Gucci Timepieces & Jewelry is pleased to introduce a new addition to the Gucci GRAMMY collection. The watch is a variant of the Interlocking G, which features a sleek and modern take on the House’s double G motif, stainless steel case, 37 mm diameter, quartz movement, and sapphire crystal.
The hallmark of this special-edition model is the bold black leather cuff that embraces the wrist, adding an urban allure to the timepiece. The cuff features the Gucci logo and a gramophone pin - the iconic symbol of The Recording Academy. The case back is also engraved with the Gucci GRAMMY logo.
The Interlocking Gucci GRAMMY watch comes in two variants: the sun-brushed stainless steel case features a black dial, while the black PVD version comes with a dark yellow dial. The design is kept entirely minimalist, displaying only the ‘Gucci’ logo and a highly original circular-grained surface that recalls the grooves on a vinyl record.
Among the new initiatives being introduced as part of the partnership in 2013, Gucci Timepieces & Jewelry will support GRAMMY Camp®, a special summer program presented by the GRAMMY Foundation® for young music students from around the world with its primary mission to cultivate their talents.
Gucci Timepieces & Jewelry will identify 10 exceptionally talented young musicians who will be given the chance to attend GRAMMY Camp sessions taking place in New York and Los Angeles during summer 2013. At these camps, students will meet with industry professionals, write new music, visit recording studios and performance spaces, and attend a range of workshops. The summer activities will culminate with a concert celebrating the completion of their experience.
Music has been and continues to be a fundamental part of Gucci’s heritage and this initiative is in tune with House’s wider commitment to the cultivation and preservation of the arts and its sponsorship in other cultural areas, such as film and youth music scholarship programs.
About Gucci Timepieces & Jewelry
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.gucciwatches.com.
About The GRAMMY Foundation
The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell's Labels For Education program is proud to be the official education partner of the GRAMMY in the Schools programs. For more information, please visit www.grammyintheschools.com. For breaking news and exclusive content, please like "GRAMMY in the Schools" on Facebook at www.facebook.com/grammyintheschools.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.
Media Contacts:
Pamela Chew Jerry J. Sharell
Gucci Timepieces & Jewelry The Recording Academy
+1 212 379 8594 + 1 310 392 3777
pamela.chew@us.gucci.com jerry.sharell@grammy.com
