meta-scriptEric Nam Unravels An Existential Crisis On New Album 'House On A Hill' | GRAMMY.com
Eric Nam Press Photo 2023
Eric Nam

Photo: Kigon Kwak

interview

Eric Nam Unravels An Existential Crisis On New Album 'House On A Hill'

Korean American ace Eric Nam has done nearly everything in the entertainment industry, yet still found himself wanting more. But with his latest album, 'House on a Hill,' he found himself finally appreciating "the very basics of human life."

GRAMMYs/Sep 6, 2023 - 01:21 pm

Eric Nam is living proof that risk can sometimes lead to reward — or in his case, a booming career. 

Born and raised in Atlanta, Georgia, to Korean immigrant parents, the 34-year-old was once a business analyst at Deloitte Consulting in New York, but saw a chance to turn his dreams into reality by moving to South Korea and joining the music competition show "Star Audition: Birth Of A Great Star 2" in 2011. While Nam may not have won the competition (he placed fifth), he has since proven that entertainment was his calling — and now, he's one of the most influential figures in South Korean culture.

As a singer, Nam has released two studio albums, four EPs and a slew of collaborations with names like Timbaland and Armaan Malik. As a TV personality, he hosted shows like "After School Club" and interviewed several Hollywood A-listers including Will Smith and Robert Downey Jr. He is also the co-founder and creative director of leading digital media company DIVE Studios, which focuses on AAPI and K-pop communities, and Mindset, a mental health and wellness platform.

His next enterprising step is his forthcoming album House on a Hill (out Sept. 8), where Nam makes his directorial debut through four music videos and a short film. The release will also kickstart a 67-date world tour across North America, Latin America, the UK, Europe, and Australia/New Zealand, with more stops to come.

Ahead of his latest venture, GRAMMY.com caught up with Nam to talk about the highs, the lows and all the lessons of the past decade that led him to this moment.

When you participated in "Star Audition," did you imagine it would be such a defining moment in your career?

I don't think so. For me, it was just the first and only chance to try to become a singer. Going on an audition program and potentially making it is a dream so many young kids have, you never think it's going to actually work. But I ended up doing the program for about nine months, I got to the top five, and at that point, it was one of the highest-rated shows in Korea, so it ended up being very successful. And then I was able to sign a record deal, so that show was just a very, very important start to my career.

Since then, you have released several EPs and albums, and developed your singing and songwriting skills to best portray who you are as an artist. What do you think is the most important song you wrote?

Oh, my gosh, that is an impossible question. It's kind of crazy, because I feel like every album [represents] such a different point of my life, of my career. [Cloud 9], the first one from 2013, was where I didn't really know what I was doing — I was just following the direction of the label.

And then the album in 2016 was the first time [a song I wrote] became a single. What was interesting about it is that I started as a singer, but I became bigger as a TV personality and interviewer in Korea, so that was a big stress for me. People wanted me to just be on TV more, and not so much focus on the music. And so [me and my team] were like, "Well, why don't we just write an album called Interview that is more in line with where we want to go musically?" It was an interesting approach that fit with my personality at the time. Was it musically fulfilling? Not really.

2018 was the first time where I started to really dive into music that I wanted to do, which is a lot more popular. I think that 2018's Honestly [had] a lot of stuff that I wanted to do as a musician. And so if there's one [most important] song, I think it's "I Don't Know You Anymore," only because it's the first song that I put out as a fully independent artist, which was terrifying. It was the first time where there was no label [behind me]. If it doesn't work, it's just me completely failing out, on my own, and that's a scary thing. But that was the kickoff of my indie career.

What has the experience of going indie taught you about yourself?

Well, I already knew it was not going to be easy. It's really not easy. There's so many different challenges and things that happen, stresses and all that kind of stuff. But through the process I've learned that I'm pretty strong mentally, and I have a lot of perseverance to push through things. 

That's what was needed, and is still needed, to keep my head up and keep sprinting as an indie artist, because there is no right answer. The only person that can tell you what the right answer is yourself. So you have to really trust your instincts and also have the grit to push through anything and everything that's being thrown at you. That's probably been the biggest realization I've had about myself.

Was there any moment that you thought about giving up? Or that it wasn't going as you expected and you started to doubt yourself?

I think I have that very often. And I think it's because, as a creative person, you're putting out your baby, your creative child into the world, and the world can tear it apart. And it's very scary to sit there, and be fatigued, and yes, there are people who love it, but then, there's also people who are like, "This sucks." It's an emotional roller coaster.

That's why, whenever I do stuff, I always think of it as, "This is not going to be my last, but I have to appreciate it as if it is." Maybe I will retire, I don't know. That's a very real conversation I have with myself all the time.

More than a single moment, I think [this feeling] is always in the back of my head. I know I'm very lucky. I'm very blessed to be doing what I do, to write music and write about your feelings, your stories, and then perform them around the world. And so, as much as it is a blessing, I also know that it could go away at any point. So I'm just trying to appreciate it and live in every moment.

Throughout the years, you collaborated with legendary names in music, such as Timbaland, Gallant and Epik High's Tablo. How important were these encounters as you developed your own sound?

Somebody asked me recently, "What's your favorite collaboration?" and I was like, "I don't know." They're so different and it's been so many people. Obviously, Timbaland is a legend, and to be able to be on a song with him and be on stage with him was a really, really cool moment.

And then with Tablo, he's a legend for Korean hip-hop, and as somebody who is also like him — I'd say more Western- and English-based than just Korean — I felt like there was a connection where I could talk to him and ask questions. Mind you, a few years before the song came out, I was sitting in my college dorm, listening to his music like, "Wow, this is so good." And then we're getting to work on a song together. That was so cool. 

And Gallant is the nicest dude ever, very talented. He was having this crazy year of musical success [in 2016] and touring, so for me, to be in the room, to be included on that song ["Cave Me In," featuring Tablo], was a really amazing moment, and I felt very grateful to be a part of it.

Fans always say your concerts are a whole experience, and you expressed your love for going on extensive tours as well. Do you have any remarkable shows or live experiences that remain in your mind?

They're all very memorable. So many shows and cities are special. Just thinking about the last tour, I was playing at House of Blues, Boston, and that's the first place I saw Adele play. Years ago, I played at The Tabernacle [in Atlanta, which marked] the first time I had paid for my own ticket. I saw John Legend and Robin Thicke in high school.

So many of these venues are just really special, but I still can't forget the first show I ever did in the States, on my own. That was 2017, I think, at Irving Plaza in New York. And then I did two back-to-back shows in Atlanta. It was the first time my parents and my friends were seeing me perform. It was probably a 600-person venue, very intimate, very small. But even then, I was like, "Wow, this is so cool."

Were you nervous in those first concerts? What were you thinking at that time?

Yeah, I think I'm always nervous. I think being nervous is a good thing. It means that you care and that you're trying to focus. 

When I think about those early days, I still didn't have a lot of songs because, again, I was so busy doing TV, radio, hosting, all that stuff. The label's perspective was, "Oh, Eric, if we keep you busy with other stuff, we make a lot more money than music, so let's just do everything else," so I was always self-conscious about doing my own show. I was like, "Do I have enough songs? Are they going to enjoy it?" It was always very scary.

As you mentioned, you have extensively worked as a host and interviewer, and you still do that today with DIVE Studios and the Mindset platform. You interviewed basically everyone in K-pop, and more. What have you learned from talking to so many different people?

Everybody's human. That's all. Like, I still get anxious sometimes going to interviews if I don't know much about the person, but at the end of the day, that's what an interview is. Let's just talk, and then I'll ask you questions so I can get to know you, and maybe we can become friends. And if we don't, that's fine, too. That's just us learning that everybody's the same.

The biggest stars in the world have the same concerns, and eat the same food, and drink the same stuff as we do. That's it. That's why I think people enjoy my interviews, because I don't like to think of them as the biggest stars in the world.

It's so funny that you were saying, "They do the same stuff that we do," but you are also a star. That shows how you truly don't see that distinction from yourself to others, or vice-versa.

[Laughs.] Yeah, I mean, if there's any criticism I ever get from the people around me, they're like, "You have to remember that you're a celebrity. Can you please not wear this in public? You should maintain an image." And I'm like, "Uh, I don't know, maybe."

People want artists to be more relatable, more human, they like that. And that's why I think your work is so popular, because you can bring that relatableness to the public in ways that K-pop usually doesn't allow.

Oh, thank you. I mean, it is kind of a struggle. I look at some of my friends and peers in their music videos, and they are wearing and doing the craziest things. They're going to outer space, and then they're going, I don't know, into the sewer, and I'm like, "I don't think I can pull that off."

So many of them are in these groups where it's all about the group's presence, not about the solo artist, so for me that's the one thing that is different. It is about me, not about five other people that I'm standing on stage with. I feel more comfortable being honest and open about "This is just the way I am," and not having to — I don't want to say pretend, but — put on an image.

**You say you couldn't pull off those things, but for House on a Hill, you directed a lot of stuff, like the music videos and the short film. What were you able to pull off as Eric Nam?**

We pretty much put together a screenplay and an entire script for this album, because I wanted everything to have a bigger purpose and meaning. It was a lot, like, going from writing the script, writing all the songs, writing the dialogue, to finding the locations with our team, and giving a lot of direction during the shoots and stuff. It was just very hectic. Luckily I had a great team working with me, and we were able to put it together. We are still editing stuff, and hopefully we get it all done, but it feels good.

Acting, writing and directing are things that I've always been curious about, but never had the time or the energy to really focus on it. But [this time] I was like, "Okay, how can we kill two birds with one stone? We're gonna do these videos, I might as well get a taste of it." 

It was like my internship, I learned a lot. There's still so much that I don't know, and so much that I need to learn, but I do have this curiosity and this desire to write more, potentially act more. I don't know about directing, because directing seems like too much. But it is something that was really fun. Hopefully there will be more of it in the future.

You've said that "House on a Hill" felt like the start of the album when you wrote it. What was it about the song that felt that way?

Chronologically, it was the first song I wrote, in August [of last year], and that was kind of, "Okay, even though we're still on tour, this is going to be the start." I feel like, in order to put an album together, you have to live life and experience things, and get in trouble, and have fights, and fall in love, and all those things. But because I was literally touring nine months out of last year, and I have DIVE Studios and Mindset as well, all I do is work, so I was like, "I have nothing that I want to talk about."

And then I was starting to think, "Well, what's on my mind lately? Oh, I want to buy a house. And I want to be happier." And when I wrote "House on a Hill," that's the essence of the song. It's about wanting to find fulfillment and all that stuff. Once we had that [idea], I was like, "Oh, this feels good. What if we start just talking about more of the ways in which I'm feeling and thinking about life?" And that's the overarching theme of the album. It's very much an existential crisis that we're trying to work through.

Do you have the answer to some of the questions that you posed in "House on a Hill"? Like, what if more is never enough? What if nothing ever fills you up?

[Laughs.] I think we will always have those questions, but the one thing that I do believe is that I should be very grateful and happy. That's been my takeaway. We can always want more, want a nicer house, or a better car, or nicer clothes, or the newest phone, and all these things, but let's focus on why should those things be tied directly to happiness.

I think it's being appreciative of the fact that I'm able to do what I like to do, the fact that I am generally healthy, and that I have people that I love and people who love me, and that I have food on the table. It gets down to the very basics of human life. This album has been a big reminder of that fact.

After trying out so many different things, is there anything you still want to try in the future?

Oh man, I think I want to keep acting and writing. I guess something in fashion, but I don't even know what that means… That, or I'm just going to set up a coffee shop and retire. [Laughs.] That sounds pretty simple. 

I try not to think too much, I think that everything that I'm doing right now comes very naturally — and that's why I keep doing it.

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(G)I-DLE’s YUQI
YUQI

Courtesy of the artist

interview

(G)I-DLE’s YUQI Is "A Certified Freak," Just Like Everyone Else

"You only live once, live yourself whatever you want to do," YUQI says of her official solo debut, 'YUQ1,' which encourages listeners to embrace their uniqueness.

GRAMMYs/Apr 24, 2024 - 03:49 pm

On her debut solo EP, (G)I-DLE's YUQI has one wish: for all the "freaks" around the world to confidently sing along with her.

YUQ1 boasted a whopping 500,000 pre-order sales prior to its April 23 release, demonstrating the singer/songwriter's tremendous popularity. YUQI's creative flair permeates everything from the music itself to its accompanying visuals, as does her desire to stand alone. "I’m a certified freak," she sings, celebrating the liberation she feels when embracing her uniqueness.

YUQI is the third member of (G)I-DLE to make her solo debut, and the quintet's second member to release a solo EP. While YUQI has released her own music before — including the digital album A Page and singles "Bad Liar" and "Fire!" with Alan Walker and JVKE — YUQ1 marks her first lengthier release. 

YUQI added an additional level of authenticity to her EP by contributing compositions and lyrics to most of the tracks, meticulously working on crafting her unique artist identity as she dabbles in different genres. From the red rabbit mascot on the concept photos to the lyric in "FREAK" that mentions her Zodiac sign Libra, YUQ1 is a reflection of the singer's free-spirited yet delicate artistic qualities. 

This isn’t the first time YUQI has preached about being proud of yourself and your life. Her trendy 2021 house-inspired single "Bonnie & Clyde" (from A Page) similarly depicts a high level of confidence, as well as a fearlessness when it comes to facing whatever life throws at you. And YUQI has truly lived this bravery as an artist who moved from her home country to Korea, learned a new language, and experienced the strenuous K-Pop training system.

While YUQI has grown exponentially over the past six years as a member of (G)I-DLE and as a solo act, she still feels the need to be perfect. And while (G)I-DLE is the only K-Pop girl group to achieve a "perfect all-kill" on major domestic charts with four consecutive releases, YUQI believes she hasn't succeeded yet.  

As her understanding of creating her crafts deepens, YUQI’s self-awareness also grows. "The depth of my understanding of the songs I create has significantly changed and improved," YUQI tells GRAMMY.com. "I, personally [and] as an artist, have matured a lot!"

Perhaps she picked up some of these facets from her father. "Honestly, even without joking, my father taught me everything when I was 3 years old," she says with a laugh.

While in Seoul, YUQI sat down with GRAMMY.com to share why she thinks everyone is a "freak," and how this era marks the beginning for her as a solo artist.

The interview has been edited for clarity.

This is just your first mini-album, but do you already have a vision for your solo career?

I tried to capture the YUQI that’s real and confident in this album. No matter what other people say about me, I’m not the weird one. But, in fact, I think everyone is a "freak," too. 

This album expresses my confidence and emotional life through music. I wanted to convey that you just have to live confidently too, just as I do. When preparing for my solo album, I also tried different hairstyles that I’ve never tried as a (G)I-DLE member!

You've previously shared that moving to Korea alone to pursue this career was difficult, and your parents were strongly against it at first. Do you think those uncertainties and challenges played a huge role in making who you are?

Definitely! That situation did play a huge role in my career. I just kept on believing in myself and moving forward for my dream and what I wanted to achieve. And through the journey, I discovered that believing in yourself is the best way and that mindset helped me a lot.

I was insecure about my voice when I first came to Korea. But then, everyone told me how precious my voice was. Just like my unique voice, I believe there were many aspects of myself that I wasn't initially aware of, which contributed to my growth as an artist. 

I’m always open and working hard to listen to many people’s opinions so I’ll be able to have a broad perspective. It helps me and makes me develop myself in many ways!

Your music often tackles common worries about growing up, and some of the songs on YUQ1 are inspired by your personal experience such as "My Way" and "Everytime." How do you feel about sharing this side of yourself with the public?

When I talk about my worries and tell a story about them, I feel that everyone actually shares similar experiences regardless of the circumstances they’ve been through or will go through.

In a previous interview with GRAMMY.com, you said that your biggest takeaway since debuting in (G)I-DLE is to always be proud of yourself. Do you feel that way now, or is there a gap that you think you need to fill in order to achieve that pride?

Honestly, my thoughts have not changed over the years. I still feel proud of myself, always! Something that would not change, is that I would still [like to] challenge myself and try to do anything I want to go after. 

Also, I always think that I’m not perfect and always try to make up for what is lacking.

You believe you haven’t succeeded yet. However, you’ve already come so far in people’s eyes. At what point in time do you believe you can proudly say "I made it"?

When people only see me in the media, they would think that I have succeeded a lot. But for me, personally, I don't think so… I still have many things to do in order to succeed in my career. And I always try to keep moving forward with my goals.

My biggest dream, both now and in the past, has always been to live a happy life. It changes from time to time often, but I guess living a happy life is my ultimate goal.

You never forget to mention how you want to always keep improving in interviews. How would you describe YUQI who works really hard to showcase her growth right now?

While preparing for this album, I have experienced so many things that I haven't experienced fully before. For instance, there are so many genres I explored while preparing for this album. Also, it was the first time where I designed my own album, came up with the concept, and had a full album with all the songs that I composed! 

This album definitely allowed me to grow as an artist. Even though there were a lot of difficulties, I believe that those are part of the journey and made YUQI even more mature, have more responsibilities, and be aware of them.

Could you share some insights and walk us through your involvement in the songwriting process?

I have participated in composing and lyrics for (G)I-DLE’s songs in our previous albums. However, this was my first time composing an album on my own. 

It makes me think I can actually do more diverse things, and I believe I was able to do what I wanted to do for myself in this album. It was a great opportunity to include many songs in my own way and style and was able to show new aspects that I have never shown before with my group.

You worked with MINNIE, pH-1, and Lexie Liu on the album’s "Everytime," "Drink It Up," and "On Clap," respectively. What made you choose to feature them on those particular songs, and what was the experience like?

I think and feel that [MINNIE’s] unique voice always suits every song! I’ve always wanted to work with her and I’m glad that she was able to be part of my album. 

And pH-1 was an artist that I’ve always wanted to work with. There was a rap part in "Drink It Up" and I was trying to look for a rapper that would perfectly fit into that part, and pH-1 came into my mind. I had so much fun working with him and he perfectly matched the style that I thought of. Even though it was our first time working together, he was very friendly! 

Lexie and I have been close friends for a long time. We always promised to work together, and I thought this time was the perfect opportunity to do so. I’m thankful that we worked on a song together.

The main character on the track list photo is a red rabbit. It’s also in the music video and some of your concept photos. Could you tell us the backstory of who that is and what that represents?

I was born in the year of a Rabbit and my favorite color is red! So, I decided to have a red rabbit as my main character. And that represents YUQI itself. When you look at the track list, you can see that the rabbit’s facial expressions and comments change depending on the song. In that sense, I think it is a character that shows YUQI’s day in various aspects!

When most people think of a red rabbit, I think that what comes to their mind is that it could be mysterious and scary. And so, I wanted to add some fun elements to the music video and give that feel of a horror movie. 

What’s one line from a song on YUQ1 that hit you the most? And what's something you want the listeners to resonate with the songs?

[A line] from my title track "FREAK"! I think it’s going to be the chorus part, "I’m a certified FREAK." I often talk about my strength as an artist and I saw a lot of comments asking, "Why is she like that?" and "Why is she talking about her own strength?" 

These comments actually gave me a lot of inspiration while writing this song. People who judge me… that way, they are also "FREAK" like everyone else. This is the reason I chose this part. The song contains a message that since you only live once, live yourself whatever you want to do without worrying about what others think.

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Photo of Skepta performing at Wireless Festival on September 11, 2021, in London, England. Skepta is wearing dark black sunglasses, a black shirt, and a vest made of bullets.
Skepta performs a headline set at Wireless Festival on September 11, 2021, in London, England

Photo: Joseph Okpako/WireImage

list

10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Peso Pluma, Lana Del Rey, Doja Cat, Tyler, The Creator, J Balvin and a reunited No Doubt may be some of the biggest draws at Coachella 2024, but the beloved festival will host a multitude of must-see artists whose names appear in smaller text.

GRAMMYs/Apr 22, 2024 - 03:00 pm

Ah, springtime. For the average person, that means sunshine, flora in bloom, perhaps a figurative fresh start in the new year. But for music festival fans, it signals another season starter: Coachella.

An estimated 125,000 people will flock to the Empire Polo Fields in Indio, California for the first weekend (April 12-14) of the 23rd Coachella Valley Music and Arts Festival. While the first weekend is already sold out, tickets are still available for the second weekend (April 19-21).

Coachella's headliners have been busy: Both Lana Del Rey (headlining Friday) and Doja Cat (slated to close out Sunday) just wrapped extensive tours at the end of 2023 and, while Saturday closer Tyler, the Creator's only other 2024 festival date is at Lollapalooza, he did stage a large-scale appearance in 2023 at the Camp Flog Gnaw Carnival in Los Angeles. Still, it stands to reason that there are scores of fans who missed out on those tour stops, and Coachella would be an ideal chance to catch them in a particularly special setting. 

There's also the potential to see a slew of surprise guests (a long-standing Chella tradition) and much-hyped reunions. Coachella 2024 attendees will likely flock to see a reunited No Doubt and Sublime, the latter with a Nowell back at the helm (Bradley’s son, Jakob).

Then there’s the economic logic behind opting to see those bigger acts at a festival: for a price not much more than what you’d pay for an arena ticket, you get the bonus of catching dozens of other incredible artists while you’re at it. The diversity and quality of music throughout even the lower tiers of the Coachella lineup is staggering, so overall the price for a pass is quite the steal. Read on for the inside scoop on 10 of this year’s most exciting undercard performances.

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Cimafunk

Cuban artist Cimafunk has been relatively quiet since releasing a third studio album, El Alimento, in 2021. But the success of that record — which garnered his first GRAMMY nomination for Best Latin Rock or Alternative album at the 2023 GRAMMY Awards — appears to have propelled him to new career heights. He will be the first Cuban-born artist to perform at the festival, kicking off a string of worldwide shows that begin with his appearance at Coachella on April 12 and 19. 

Read more: At Getting Funky In Havana, Young Musicians Feel The Power Of Cross-Cultural Connection

Cimafunk’s sole release since his last album was the December 2023 single “Te tango en salsa,” which expands upon his self-designated brand of Afro Cuban Funk with accents of disco and grooves filled with New Orleans-style horns. Though the track hasn’t been publicly connected to any upcoming EP or album, one might presume that his impending run of concerts is a precursor to a complete body of new music. Perhaps Coachella will function as a testing ground, and considering the inclusion on El Ailmento of prominent artists George Clinton, CeeLo Green and Lupe Fiasco, who knows what other surprises might be in store at the desert festival known for delighting audiences with plenty of guest features.

L’Imperatrice

Through the years following their inception in 2012, French pop band L’Imperatrice have played primarily in Europe and surrounding regions, so it’s no small feat that they’re poised to make their second appearance at Coachella in two years. They first played the fest in 2022, a makeup show for Coachella's 2020 COVID-19 cancellation. 

Their slots on April 12 and 19, stops on their just-launched Double Trouble Tour, follow the 2018 release of debut full-length Matahari and performances at prominent festivals like Austin City Limits and Outside Lands. Self-produced sophomore album Pulsar arrives on June 7, and its infectiously groovy and sensual debut single “Me Da Iqual” promises a Coachella set sure to incite emotional release among the masses — ideally during one of the fest’s famed golden hours to match the music’s euphoric vibes. 

Skepta

Regarded as one of the most influential rappers in the UK grime scene, Skepta is set to commence his latest return to stateside stages with appearances at Coachella on both Fridays, which marks his second time at the festival after lauded dual appearances in 2017. 

Following a semi-secret DJ set at Austin’s South by Southwest festival in March, these shows will preview a run of summer dates in the UK and Europe and the release of upcoming sixth solo album Knife and Fork

With that record’s release date still in question but imminent, it’s a good bet that he’ll introduce new material to build upon the January drop of lead single "Gas Me Up (Diligent)," which adopts a flow and melodic structure more akin to popular American rap. To that end, Skepta’s previous collaborations with U.S. rappers like Drake, Ye and members of ASAP Mob could lead to a loaded lineup of guests during his Coachella set. It has the potential to be a huge moment, though his reputation for high-energy and rowdy gigs are reasons enough to prioritize his performance. 

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Mandy, Indiana

English-French noise rock upstarts Mandy, Indiana make music that isn’t necessarily easy to digest. Minimalist and chaotic compositions, primarily from their widely celebrated 2023 debut album I’ve Seen a Way, resonate as tunes tailor-made for technically minded music nerds. Still, danceable moments emerge among the sonic helter-skelter, which combines experimental elements of industrial, classic house music and samples aplenty (think Death Grips with more palatable melodies and exclusively French lyrics). 

So far, the dynamic four-piece hasn’t played much on this side of the pond — their debut shows at Coachella arrive on the heels of a handful of U.S. appearances in 2023 that included the SXSW Music Festival. Which means Mandy, Indiana’s sets on April 13 and 20 will mark relatively rare (and therefore must-see) chances to embrace their overtly wonderful weirdness in the desert among the more prominent pop-leaning artists on the roster.

The Last Dinner Party

If you’re not yet keen on British indie rock band the Last Dinner Party, it’s time to get with the program. With only one album under their belt, Prelude to Ecstasy (released Feb. 2) — which echoes various influences ranging from Siouxsie and the Banshees to Kate Bush and ABBA —the quintet has already earned multiple awards and accolades, including topping the UK Album Chart. To boot, they opened for the Rolling Stones in London’s Hyde Park two years prior to putting out their record.

The band’s performances are reportedly jaw-dropping, further evidenced by the complete sell-out of their current U.S. tour. That jaunt wraps with their April 20 appearance at Coachella (they also play during the first weekend on April 13), so, unless you want to pay ridiculous resale prices for one of their club shows, this is a prime chance to see them live with the added benefit of catching many more amazing acts while you’re there.

Young Fathers

Young Fathers are often categorized under the umbrella of hip-hop, but it would be wrong to pigeonhole them that way. True, one can pinpoint elements of a spitting, old-school style — especially on debut album Dead (winner of the prestigious Mercury Prize in 2014.. However, their sound spans the landscape of many genres, often weaving in threads of electronic, industrial, and trip-hop. It should be telling that they’ve collaborated multiple times with Massive Attack.

The music clearly resonates with a substantial audience. They’ve reached prime positions on the UK Album charts, their fourth and latest album Heavy Heavy (released Feb. 3, 2023) won them their third Scottish Album of the Year Award, and this year marks their second invitation to Coachella (catch them on Sundays: April 13 and 20). With a full year gone since putting out new songs, there’s no telling if they’ll serve up anything fresh. Regardless, fans of heavy-hitting experimental music, assuredly energizing at any time of day or night, should prioritize seeing their set.

Oneohtrix Point Never

It’s a wonder that Oneohtrix Point Never has never played Coachellal until now given his string of consistent releases since emerging in the early 2000s (with never more than three years between albums) and Coachella’s penchant for historically championing experimental electronic artists. Following the Feb. 29 release of his latest EP “Oneohtrix Point Never - Ambients,” he debuts in the desert on April 13, with his second weekend encore on April 20. 

The Massachusetts-bred beatmaker’s music swings from sparse to compositionally complex. It's not geared toward a typical EDM dance party, but always cinematic and hypnotizing, creating a space where listeners can truly lose themselves in the sonics. Given his style, it’s safe to assume he’ll occupy an evening time slot, so if you’re the type who prefers something a little more raw to the mainstream big-timers topping the bill, Oneohtrix Point Never might be just the ticket.

Mdou Moctar

If there’s one artist on this year’s Coachella lineup that will truly thrive in a desert setting, it’s Mdou Moctar. The Niger-based musician plays rock music steeped in the style of Tuareg, guitar-based blues-rock fusion that originates in the Sahara region. However, Moctar’s music decidedly transcends the traditional sound, often reverberating as sublimely psychedelic.

His performances in Indio on April 14 and 21 precede the release of his sixth album Funeral For Justice (arriving May 3). Based on the two singles made available from that record so far (title track “Funeral for Justice” and “Imouhar”), the people of Coachella are in for a true desert trip.

Atarashii Gakko!

When Japanese “girl group” Atarashii Gakko! make their Coachella debut on April 14 and 21, anticipate the unexpected. The four singers’ have a stated goal of “redefining what it means to be a girl group.” They’re technically categorized as J-Pop, but among the many catchy choruses, their music also incorporates shades of speed metal, trap beats and alt-rap à la Rage Against the Machine, all of which you can hear on their latest album ICHIJIKIKOKU.

What you can certainly expect is an outrageously high-energy show chock-full of nonstop, self-designed choreography performed in colorful sailor-fuku uniforms (essentially sailor suits worn by Japanese students in the ‘70s and ‘80s … think Sailor Moon but intentionally less provocative). If you need an adrenaline boost on the final day of the fest, look no further than Atarashii Gakko!.

Olivia Dean

Dear America, it’s time to give a proper welcome to an artist destined for stardom:  Olivia Dean. With only a handful of U.S. shows in the bank, the 25-year-old British neo-soul singer’s debut at Coachella on April 14 — arguably her biggest U.S. gig yet — will serve as the most well-deserved of receptions. 

Sure, her nominations for the 2023 Mercury Prize (for debut album Messy) and 2024 Brit Awards (Best Pop Act, British Artist of the Year and Best New Artist) should merit attention enough for those who don’t know her. But even a few moments of listening to key album tracks “Dive” and “The Hardest Part” (don’t sleep on the alternate version featuring Leon Bridges) are the real deal-sealers. The richness of Dean’s recorded vocals are absolutely arresting, evocative of and equal to top-tier divas who preceded her. It’s thrilling just thinking about the impact she’ll make at Coachella — do yourself a favor if you have the chance and go witness it firsthand. 

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YOASOBI kneel in a pose for a portrait
YOASOBI

Photo: Kato Shumpei

feature

From Tokyo To Coachella: YOASOBI's Journey To Validate J-Pop And Vocaloid As Art Forms

YOASOBI, blending J-pop and Vocaloid with narrative-driven songs, is capturing a global audience through their performances at major festivals like Coachella and Lollapalooza, marking a significant moment for Japanese music on the international stage.

GRAMMYs/Apr 9, 2024 - 04:37 pm

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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TWICE
TWICE

Photo: JYP Entertainment

interview

TWICE Reflect On Milestone Moments & Latest 'With YOU-th' EP

The nine members of K-pop girl group TWICE spoke to GRAMMY.com about their new EP 'With YOU-th,' released today, and their ability to navigate the choppy waters of life and stardom over their nearly decade-long journey together.

GRAMMYs/Feb 23, 2024 - 03:14 pm

In the music video for "I Got You," K-pop girl group TWICE are stranded at a tempestuous sea. Their ship waders and wobbles, thunder roars outside, but the nine members are safe and sound in the cabin — lying on cozy pillows and having a good time, they know all storms are temporary.

"I Got You" precedes TWICE’s thirteenth EP, With YOU-th, out Feb. 23, and the video mirrors their journey together so far. 

TWICE members Nayeon, Jeongyeon, Jihyo, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu made their debut in Oct. 2015, after being selected through JYP Entertainment’s survival show "Sixteen." Almost a decade later, the group is now one of K-pop’s most influential, beloved names. They've even made history by becoming the first K-pop group to win a Breakthrough Award at the 2023 Billboard Women in Music Awards, and the first girl group and Asian female act to sell out Los Angeles' SoFi Stadium last year.

Achieving their level of success didn’t come easy. In songs like "Feel Special" and "One In a Million," they've openly shared the dedication and resilience it took to make it this far. They highlight the importance of unity and their special connection, both with each other and their fan base known as ONCE.

With YOU-th celebrates all that. It’s a journey navigating toward the calm after the storm, and a statement on the importance of friendship, love, and just having someone who can say "No matter what, you got me/ I got you/ And I wouldn’t want it any other way."

Ahead of the release, the nine members of TWICE (and a special appearance by Momo’s Norwich Terrier, Boo) chatted with GRAMMY.com over Zoom about their new album, the most significant moments in their career so far, and how they see themselves today.

The following interview has been edited for clarity and length.

Explore The Sounds Of K-Pop

Reflecting On The Present While Creating With YOU-Th

Nayeon: With YOU-th is meaningful in a way that it tells our story and reflects who we are at this moment.

Sana: Our [lead single], "One Spark," was supposed to be in one of our previous albums, but it didn't make it. [When] we chose it to be the single for this album, and we wanted to make it even better than it already was. We changed arrangements and the parts that we sang, and we also re-recorded the song to make it as perfect as possible.

Dahyun: The song that I wrote the lyrics for, "You Get Me," is a sequel to our pre-release single, "I Got You." The story continues in that there's a connection between the two songs. I also wrote lyrics for another song, but it didn't make it in this album and I'm hoping that it'll make it in the next album.

Experiencing An Unbelievable Debut — And Global Success

Jeongyeon: The first moment that really stuck with me was during the [2015 survival show] "Sixteen," where TWICE members were decided. Another moment was when we released our first single, "Like OOH-AHH." I cried a lot on that day.

Another moment [that I remember well] was the first time we topped the Korean music charts with [2016’s] "Cheer Up." It happened on May 5. I remember it very clearly.

Tzuyu: During the years that I was a trainee, some of the members were already chosen to debut [with TWICE], and I was not one of them. Whenever I watched them during monthly evaluations, I would always think about how perfect they are and how good they are. I never thought that I would be one of the members. The fact that I made it into TWICE and that it lasted so far is still really unbelievable for me.

Dahyun: When we first visited a broadcast station to perform on stage as TWICE, that was really memorable. I remember being so nervous in front of the fans. And I remember our first concert where I cried a lot.

Blinking Twice, Nearly 10 Years Have Flown By 

Jihyo: I sometimes look up our old concert videos on the internet, and when I watch them, I am impressed by how much improvement we made, and also how young we were and how hard we worked.

Sana: When we debuted, I thought our eighth anniversary would never come, but it happened so quickly. Our eighth anniversary fan meeting was so beautiful and we cherished it with our fans and all nine of us. That was such a precious moment. I'm just so grateful that we made it this far and all of us are healthy and happy. I think that's what matters the most.

Mina: Right before we signed the contracts again as a group [in 2022], we had a concert at Tokyo Dome. At this point, none of us knew what would happen, so we cried a lot and we were very anxious as well. That performance really stuck with me.

Twice Have Had To Overcome Hardships As A Team

Jihyo: Because everybody else talked about happy moments, I'm going to talk about the difficult times rather than the good times. I think the hardships made us solid as a team, and it really made me feel that I'm not alone in this. Whatever we go through, I'm not alone.

That feeling struck me hard when I released my solo album, [Zone]. I got so many cheers from the members and they helped me by doing all these challenges for Instagram. I really felt like difficult things are easier to overcome when we're together.

Every time when we're so busy and all of us are sensitive, it's much easier to get over yourself and think that you're not alone in this. All of the members are going through the same thing. That kind of thought really helps.

Remembering The "Glamor" Of Touring  

Momo: During our [last] tour, we would all get together in the hotel room and eat. For example, when we are in Japan, our favorite meal to eat together is udon noodles. And there was this one particular day that each of us got into the shower right after the concert, and the hot water didn't come out, so all of us in our respective bathrooms screamed at the same time. That was really funny.

Chaeyoung: Last year, during the promotions for "Set Me Free," we visited the United States for two weeks. Every day we had three or four [performance] schedules, and it made me feel like I was back to the newly-debuted times of our group. It was physically challenging, but we got over it, and it’s now a good memory. The most striking part was when we went to the Empire State, and they lit up the whole [Empire State] building with TWICE’s official colors.

Dahyun: There was also a concert in Japan where we performed on a big, round stage. I remember all of us members holding hands and circling around, and that somehow stuck with me. I also remember vividly the first time we got an award overseas, in America.

TWICE Want To Face The Future Together

Nayeon: In the last scene of the music video for "I Got You," we are sailing on a ship in the middle of the ocean. I thought that it was a reflection of where we are, career-wise and in our lives. Of course we had difficult times, but I think that going through all of it together solidified us as a group. I'm not going to say that we have a clear destination point now, but what matters is that we are together, and that is something very clear and solid.

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