Eric Nam is living proof that risk can sometimes lead to reward — or in his case, a booming career. 

Born and raised in Atlanta, Georgia, to Korean immigrant parents, the 34-year-old was once a business analyst at Deloitte Consulting in New York, but saw a chance to turn his dreams into reality by moving to South Korea and joining the music competition show "Star Audition: Birth Of A Great Star 2" in 2011. While Nam may not have won the competition (he placed fifth), he has since proven that entertainment was his calling — and now, he's one of the most influential figures in South Korean culture.

As a singer, Nam has released two studio albums, four EPs and a slew of collaborations with names like Timbaland and Armaan Malik. As a TV personality, he hosted shows like "After School Club" and interviewed several Hollywood A-listers including Will Smith and Robert Downey Jr. He is also the co-founder and creative director of leading digital media company DIVE Studios, which focuses on AAPI and K-pop communities, and Mindset, a mental health and wellness platform.

His next enterprising step is his forthcoming album House on a Hill (out Sept. 8), where Nam makes his directorial debut through four music videos and a short film. The release will also kickstart a 67-date world tour across North America, Latin America, the UK, Europe, and Australia/New Zealand, with more stops to come.

Ahead of his latest venture, GRAMMY.com caught up with Nam to talk about the highs, the lows and all the lessons of the past decade that led him to this moment.

When you participated in "Star Audition," did you imagine it would be such a defining moment in your career?

I don't think so. For me, it was just the first and only chance to try to become a singer. Going on an audition program and potentially making it is a dream so many young kids have, you never think it's going to actually work. But I ended up doing the program for about nine months, I got to the top five, and at that point, it was one of the highest-rated shows in Korea, so it ended up being very successful. And then I was able to sign a record deal, so that show was just a very, very important start to my career.

Since then, you have released several EPs and albums, and developed your singing and songwriting skills to best portray who you are as an artist. What do you think is the most important song you wrote?

Oh, my gosh, that is an impossible question. It's kind of crazy, because I feel like every album [represents] such a different point of my life, of my career. [Cloud 9], the first one from 2013, was where I didn't really know what I was doing — I was just following the direction of the label.

And then the album in 2016 was the first time [a song I wrote] became a single. What was interesting about it is that I started as a singer, but I became bigger as a TV personality and interviewer in Korea, so that was a big stress for me. People wanted me to just be on TV more, and not so much focus on the music. And so [me and my team] were like, "Well, why don't we just write an album called Interview that is more in line with where we want to go musically?" It was an interesting approach that fit with my personality at the time. Was it musically fulfilling? Not really.

2018 was the first time where I started to really dive into music that I wanted to do, which is a lot more popular. I think that 2018's Honestly [had] a lot of stuff that I wanted to do as a musician. And so if there's one [most important] song, I think it's "I Don't Know You Anymore," only because it's the first song that I put out as a fully independent artist, which was terrifying. It was the first time where there was no label [behind me]. If it doesn't work, it's just me completely failing out, on my own, and that's a scary thing. But that was the kickoff of my indie career.

What has the experience of going indie taught you about yourself?

Well, I already knew it was not going to be easy. It's really not easy. There's so many different challenges and things that happen, stresses and all that kind of stuff. But through the process I've learned that I'm pretty strong mentally, and I have a lot of perseverance to push through things. 

That's what was needed, and is still needed, to keep my head up and keep sprinting as an indie artist, because there is no right answer. The only person that can tell you what the right answer is yourself. So you have to really trust your instincts and also have the grit to push through anything and everything that's being thrown at you. That's probably been the biggest realization I've had about myself.

Was there any moment that you thought about giving up? Or that it wasn't going as you expected and you started to doubt yourself?

I think I have that very often. And I think it's because, as a creative person, you're putting out your baby, your creative child into the world, and the world can tear it apart. And it's very scary to sit there, and be fatigued, and yes, there are people who love it, but then, there's also people who are like, "This sucks." It's an emotional roller coaster.

That's why, whenever I do stuff, I always think of it as, "This is not going to be my last, but I have to appreciate it as if it is." Maybe I will retire, I don't know. That's a very real conversation I have with myself all the time.

More than a single moment, I think [this feeling] is always in the back of my head. I know I'm very lucky. I'm very blessed to be doing what I do, to write music and write about your feelings, your stories, and then perform them around the world. And so, as much as it is a blessing, I also know that it could go away at any point. So I'm just trying to appreciate it and live in every moment.

Throughout the years, you collaborated with legendary names in music, such as Timbaland, Gallant and Epik High's Tablo. How important were these encounters as you developed your own sound?

Somebody asked me recently, "What's your favorite collaboration?" and I was like, "I don't know." They're so different and it's been so many people. Obviously, Timbaland is a legend, and to be able to be on a song with him and be on stage with him was a really, really cool moment.

And then with Tablo, he's a legend for Korean hip-hop, and as somebody who is also like him — I'd say more Western- and English-based than just Korean — I felt like there was a connection where I could talk to him and ask questions. Mind you, a few years before the song came out, I was sitting in my college dorm, listening to his music like, "Wow, this is so good." And then we're getting to work on a song together. That was so cool. 

And Gallant is the nicest dude ever, very talented. He was having this crazy year of musical success [in 2016] and touring, so for me, to be in the room, to be included on that song ["Cave Me In," featuring Tablo], was a really amazing moment, and I felt very grateful to be a part of it.

Fans always say your concerts are a whole experience, and you expressed your love for going on extensive tours as well. Do you have any remarkable shows or live experiences that remain in your mind?

They're all very memorable. So many shows and cities are special. Just thinking about the last tour, I was playing at House of Blues, Boston, and that's the first place I saw Adele play. Years ago, I played at The Tabernacle [in Atlanta, which marked] the first time I had paid for my own ticket. I saw John Legend and Robin Thicke in high school.

So many of these venues are just really special, but I still can't forget the first show I ever did in the States, on my own. That was 2017, I think, at Irving Plaza in New York. And then I did two back-to-back shows in Atlanta. It was the first time my parents and my friends were seeing me perform. It was probably a 600-person venue, very intimate, very small. But even then, I was like, "Wow, this is so cool."

Were you nervous in those first concerts? What were you thinking at that time?

Yeah, I think I'm always nervous. I think being nervous is a good thing. It means that you care and that you're trying to focus. 

When I think about those early days, I still didn't have a lot of songs because, again, I was so busy doing TV, radio, hosting, all that stuff. The label's perspective was, "Oh, Eric, if we keep you busy with other stuff, we make a lot more money than music, so let's just do everything else," so I was always self-conscious about doing my own show. I was like, "Do I have enough songs? Are they going to enjoy it?" It was always very scary.

As you mentioned, you have extensively worked as a host and interviewer, and you still do that today with DIVE Studios and the Mindset platform. You interviewed basically everyone in K-pop, and more. What have you learned from talking to so many different people?

Everybody's human. That's all. Like, I still get anxious sometimes going to interviews if I don't know much about the person, but at the end of the day, that's what an interview is. Let's just talk, and then I'll ask you questions so I can get to know you, and maybe we can become friends. And if we don't, that's fine, too. That's just us learning that everybody's the same.

The biggest stars in the world have the same concerns, and eat the same food, and drink the same stuff as we do. That's it. That's why I think people enjoy my interviews, because I don't like to think of them as the biggest stars in the world.

It's so funny that you were saying, "They do the same stuff that we do," but you are also a star. That shows how you truly don't see that distinction from yourself to others, or vice-versa.

[Laughs.] Yeah, I mean, if there's any criticism I ever get from the people around me, they're like, "You have to remember that you're a celebrity. Can you please not wear this in public? You should maintain an image." And I'm like, "Uh, I don't know, maybe."

People want artists to be more relatable, more human, they like that. And that's why I think your work is so popular, because you can bring that relatableness to the public in ways that K-pop usually doesn't allow.

Oh, thank you. I mean, it is kind of a struggle. I look at some of my friends and peers in their music videos, and they are wearing and doing the craziest things. They're going to outer space, and then they're going, I don't know, into the sewer, and I'm like, "I don't think I can pull that off."

So many of them are in these groups where it's all about the group's presence, not about the solo artist, so for me that's the one thing that is different. It is about me, not about five other people that I'm standing on stage with. I feel more comfortable being honest and open about "This is just the way I am," and not having to — I don't want to say pretend, but — put on an image.

You say you couldn't pull off those things, but for House on a Hill, you directed a lot of stuff, like the music videos and the short film. What were you able to pull off as Eric Nam?

We pretty much put together a screenplay and an entire script for this album, because I wanted everything to have a bigger purpose and meaning. It was a lot, like, going from writing the script, writing all the songs, writing the dialogue, to finding the locations with our team, and giving a lot of direction during the shoots and stuff. It was just very hectic. Luckily I had a great team working with me, and we were able to put it together. We are still editing stuff, and hopefully we get it all done, but it feels good.

Acting, writing and directing are things that I've always been curious about, but never had the time or the energy to really focus on it. But [this time] I was like, "Okay, how can we kill two birds with one stone? We're gonna do these videos, I might as well get a taste of it." 

It was like my internship, I learned a lot. There's still so much that I don't know, and so much that I need to learn, but I do have this curiosity and this desire to write more, potentially act more. I don't know about directing, because directing seems like too much. But it is something that was really fun. Hopefully there will be more of it in the future.

You've said that "House on a Hill" felt like the start of the album when you wrote it. What was it about the song that felt that way?

Chronologically, it was the first song I wrote, in August [of last year], and that was kind of, "Okay, even though we're still on tour, this is going to be the start." I feel like, in order to put an album together, you have to live life and experience things, and get in trouble, and have fights, and fall in love, and all those things. But because I was literally touring nine months out of last year, and I have DIVE Studios and Mindset as well, all I do is work, so I was like, "I have nothing that I want to talk about."

And then I was starting to think, "Well, what's on my mind lately? Oh, I want to buy a house. And I want to be happier." And when I wrote "House on a Hill," that's the essence of the song. It's about wanting to find fulfillment and all that stuff. Once we had that [idea], I was like, "Oh, this feels good. What if we start just talking about more of the ways in which I'm feeling and thinking about life?" And that's the overarching theme of the album. It's very much an existential crisis that we're trying to work through.

Do you have the answer to some of the questions that you posed in "House on a Hill"? Like, what if more is never enough? What if nothing ever fills you up?

[Laughs.] I think we will always have those questions, but the one thing that I do believe is that I should be very grateful and happy. That's been my takeaway. We can always want more, want a nicer house, or a better car, or nicer clothes, or the newest phone, and all these things, but let's focus on why should those things be tied directly to happiness.

I think it's being appreciative of the fact that I'm able to do what I like to do, the fact that I am generally healthy, and that I have people that I love and people who love me, and that I have food on the table. It gets down to the very basics of human life. This album has been a big reminder of that fact.

After trying out so many different things, is there anything you still want to try in the future?

Oh man, I think I want to keep acting and writing. I guess something in fashion, but I don't even know what that means… That, or I'm just going to set up a coffee shop and retire. [Laughs.] That sounds pretty simple. 

I try not to think too much, I think that everything that I'm doing right now comes very naturally — and that's why I keep doing it.

5 Ways BLACKPINK's MetLife Concert Was A Joyous Celebration Of Their Career

Rising K-pop stars ZEROBASEONE have experienced a rapid transition from boy group hopefuls to full-blown idols. While they're full speed ahead promoting their latest EP, Melting Point, it's necessary to turn back the clock and go into the very beginning to fully grasp how their growth has been unfolding.

Last fall, Zhang Hao, Kim Taerae, Sung Hanbin, Seok Matthew, Ricky, Park Gunwook, Kim Gyuvin, Kim Jiwoong, and Han Yujin received an announcement that changed the course of their personal journey: they were accepted into "Boys Planet," a televised K-pop survival series. This platform would introduce more than 90 idol trainees, each of whom strived for the opportunity to debut in a boy group. 

Each week of the competition was an uphill climb, but the nine singers were resilient. ZEROBASEONE (shortened as ZB1) emerged as the victors of "Boys Planet," voted by hundreds of thousands of fans around the world who watched them unlock their artistic potential that drafted sky-high expectations. 

That summer, the multicultural ensemble from South Korea, China, and Canada released their first mini album, Youth In The Shade. The six-track collection was helmed by "In Bloom," which alludes to the sentiments of flourishing despite the finite nature of a path. "Nothing lasts forever," they sing in the pre-chorus, later reassuring: "But I can change that, my fate."

It was a captivating entry into the world of K-pop and is now the best-selling debut record in K-pop history with almost two million copies sold to date — a milestone that elevated them as "monster rookies." And as such, in true K-pop fashion, they have been busy. 

ZEROBASEONE have graced the covers of some of the most prestigious South Korean magazines, made television appearances and circled the globe, all while preparing for Melting Point. In addition to their first performances in Europe, Japan and the U.S., ZB1 performed at the Gocheok Sky Dome in Seoul, an event that sold out in a matter of minutes.

But what makes ZB1 truly shine is their essence as artists and individuals. "We have become one," Seok Matthew tells GRAMMY.com over a video call from Seoul. "I just get these random feelings that make me think how grateful [I am] that I got to be a part of this group, and that I have these eight amazing members beside me."

Before ZEROBASEONE continues forging ahead with Melting Point, the group spent some time reminiscing about their big year. From how far they've come since "Boys Planet," to fully stepping into their new facet as K-pop idols, this is the initial stride of nine youngsters etching a future together.

The following interview has been edited for clarity.

Winning Big On "Boys Planet"

Seok Matthew: To be honest, I didn’t even think I was going to pass the audition for "Boys Planet" because I went from company to company [when I was a trainee]. But, when I did get in, I was super happy because I found that Hanbin hyung also got accepted [into the show], and that made me feel a lot more relieved. I didn't have high hopes and I knew it was going to be a fierce competition…but he made me feel like I could go into this with a bit more confidence than I would have if I didn't go with him.

Sung Hanbin: When I met [my fellow ZB1 members] as trainees, I could tell from their eyes that they were not expecting "Boys Planet" to be hugely popular. We were all there because we just wanted to show off our potential and present something we hadn't been able to share with the world. 

We cannot forget about all the hard work from the program's producers, writers, and all staff members, but on top of that, all trainees' passion is what I believe made the program do so well. 

Kim Gyuvin: "Boys Planet'' was the program that made the dreams we have been desiring for a long time come true. I think it was the first step for us to receive the Rookie Of The Year awards [at The Fact Music Awards and the K-Global Heart Dream Awards], which [are] not easy to come by, so we are very thankful and feel extremely fortunate to receive that. "Boys Planet'' really served as a stepping stone for us, and I would say it was truly a life-changing experience.

Officially Becoming ZEROBASEONE

Park Gunwook: The realization [that my life was about to change] came pretty soon because after the final episode aired, we went to the dorm where we were going to live together. It was very exciting to learn that I was going to be starting my group activities and living together with these members that I love and respect so much. I felt like my stomach was full of butterflies every time I thought about that.

Ricky: For me, even before the final lineup was out, we already knew that "Boys Planet'' was getting bigger than we thought it would be. Honestly, I wasn’t not sure if I was going to make it into the group, so the moment my name was called, and I went upstairs to sit in [one of the] top nine chairs, I thought, Oh, this is a big turning point in my life.

Kim Jiwoong: Something I want to mention is that we are a very funny group. [Laughs.] I think it shines through the content that we share with our fans and the general public, and they are getting to know a different side of ZEROBASEONE. 

Something that I learned by being close with the members is that I'm really cute — even more than I expected. [Laughs.] I'm the oldest member in the group and as I spend more time with the younger members, I find more pure and childish sides of me that I didn't even know. My relationship with the members has made me feel like a flower that is just blooming, and I'm glad I get to enjoy my youth with them.

Making A Statement At KCON Japan 

Zhang Hao: It was our first [official] performance as ZEROBASEONE, and we wanted to show who we are as a group to the world. We wanted to demonstrate what we could do as artists because people have been seeing us since we were trainees, and now we are a debut group. I truly think that the KCON Japan performance was my life’s turning point because it announced the birth of ZEROBASEONE in front of everyone.

Kim Taerae: After we finished the performance, I felt very proud of our group because I think we did well. I also thought that we have a long way to go, and [I know] that we can do better, so we need to work even harder… and truly grow as artists while maintaining our youth and beginner's minds. That was something I was looking forward to right after coming off the stage.

Seok Matthew: I just remember vividly that we got to play with the fans, and we were handing out all these gifts to them. Everyone was having such a great time and I felt like we were actually giving back all the love that they gave us. 

At the end of KCON, we all went to the stage to say goodbye [to the audience], and we got to see our sunbaenims [senior groups] we have always admired…it was really an honor. I think that was the big point for us where, after we finished our performance, we thought, wow, I can't believe we just did that. At that point, that's when we were like, "we need to get as good as our sunbaenims."

Releasing Their Debut EP, Youth In The Shade, & Continuing To Grow

Han Yujin: On our debut day, I remember looking at the members and feeling absolutely proud of each and every one of them. And I had this thought that if we work harder, we are going to succeed and improve to be even better. I could just feel it. I also thought that, personally, I wanted to work even harder to resemble my amazing hyungs [older members]. I've been enjoying every single day since our debut.

Sung Hanbin: We chose this path because we've been enjoying the process and we love what we do. While preparing for Youth In The Shade, I learned that there are so many more things to learn — and it's not just about improving ourselves as performers, but also building our experience, attitude, and stage [presence]. 

We also need to consider our relationship with other seniors and colleagues as well, which I think is essential in this industry. The most important thing that I learned and I'm still figuring out is to be open about new things and grow every day.

Performing At Seoul's Gocheok Sky Dome

Han Yujin: I remember stepping out [to the stage] for the opening song, which was "Back to ZEROBASE." As we started singing the very first part of the song, the door in front of us opened and we were able to see all the audience cheering for us. It was just a very grand moment and I felt overwhelmed and somewhat emotional as well.

It immediately motivated me to give my best throughout the whole concert. I think that specific memory of just being on that stage for the first time and seeing our fans through an opening door will stay in my mind forever.

Conquering Big Stages Around The World

Ricky: KCON L.A. was special for me because Los Angeles is my second hometown, and it was my first time going back since we debuted. As soon as we got there, it made me realize that all the hard work was worth it.

Zhang Hao: And we met Ricky's mom! [Laughs.]

Ricky: It was the first time my family came to see us perform [as ZEROBASEONE], so it was an unforgettable moment. 

Seok Matthew: I'd say that one really good memory I have right now is [M Countdown] in France because I was a special MC. It was my first time being able to do something like that, so I did have a bit of pressure. Hanbin hyung was the main MC, and the fact that I was able to do it with him, it was a very cool experience. 

After that, I wanted to also get better at all the three languages that I speak, which are French, Korean, and English. And then, maybe in the future, I can get another chance to be an MC. It felt so different because France is really far [from South Korea], right? It was everyone's first time [visiting the country], and it was beautiful.

Releasing Their New Album, Melting Point

Park Gunwook: I think our intention to tell our stories has never altered from our debut album, but we also wanted to show another side of us. In [Youth In The Shade], we wanted to talk more about our identity and who we are as ZEROBASEONE. But Melting Point serves as a chapter where we expand our sound and share our story with the audience and our fans.

We wanted to include some new sounds and powerful performances that we had never presented before. We wanted to show how much we had grown as a team, and how much chemistry we were able to build. Of course, we practiced very hard, but we also had a lot of discussions among ourselves, and we were very open [when] talking with each other.

Kim Taerae: Our debut track "In Bloom" and Melting Point are aligned in the message that we want to walk along with [our fans]. For "Crush," it’s more about, "with all your love and support so far, we are determined to protect you." I think our new album serves as our future direction and our determination for our fans and our music.

K-Pop Group IVE Are Unabashedly Themselves On New EP, I've Mine

There's nothing quite like a summer fling; the feelings are high and the stakes are low. And as POW's love story "Dazzling" proves, sometimes a relationship — fling or not — can make every day feel like "a summer night," regardless of the season.

"Love and peace, young and free/ Here, good vibes only/ Hot and cold, fast and slow/ Life is sweet and salty," POW sings in "Dazzling," switching between English and Korean. "Let's seize the day/ For that someday when this becomes a gleaming memory."

In this episode of Global Spin, POW — the new K-pop group that just debuted on Oct. 11 — delivers a lighthearted premiere performance of "Dazzling." Each member takes a turn at the microphone as they sit in a clay room.

"Dazzling" is a B-side from their debut mini-album, Favorite. The K-pop quintet is the first group under GRID Entertainment. According to a press statement, POW hopes to "make a bold entrance to the music scene with a bang, promising an ambitious quest to deliver a refreshing and entertaining experience to global listeners."

Press play on the video above to watch POW's feel-good performance of "Dazzling," and check back to GRAMMY.com for more new episodes of Global Spin.

K-Pop Group IVE Are Unabashedly Themselves On New EP, 'I've Mine'

When NCT released their debut album, NCT 2018 Empathy, an accompanying documentary video mapped out what connects all of its pieces. "NCT shares dreams," utters a voice in English, with another adding in Mandarin, "The tones become one and become music."

This comprehensive scope — where "openness" and "expandability" are the main principles — began developing in January 2016. Then, SM Entertainment founder Lee Soo-man announced the origin of a mega-ensemble called Neo Culture Technology that would have an ever-growing number of members organized under different units with the objective of transforming into a global entity. In the spring of that year, the first iteration, NCT U, debuted with "The 7th Sense," setting the rollout for the subgroups NCT 127, NCT Dream and WayV.

Fast forward to present times, and this supergroup has become one of the most influential K-pop acts in the industry. Currently, there are 20 active members highly skilled in a diverse amount of fields, and each NCT ramification — now six in total — stands out with a unique identity. The entire NCT collective has also teamed up for full-length productions (2018's Empathy, 2020's NCT 2020 Resonance, 2021's Universe, and the newly minted Golden Age), showcasing the full extent of their potency.  

Considering all of this, 2023 has been a transitional year. NCT Dream and NCT 127 concluded their first world tours since the Coronavirus pandemic hit; WayV had its first ventures outside Asia; NCT DoJaeJung was formed; and leader Taeyong debuted as the first official NCT soloist. But most notably, SM Entertainment ended the group's endless expansion, with the upcoming NCT Tokyo being the last subgroup joining the juggernaut.

To celebrate the Aug. 28 release of NCT's fourth studio album, Golden Age, GRAMMY.com breaks down every permutation existing within the NCT system. 

NCT U

As NCT's first subunit, NCT U is considered the core of the intricate engine that binds the supergroup's system. Its constitution is multifaceted and malleable, embodying the premise of all that is the world of Neo Culture Technology, a dominion where the possibilities are infinite.

This extension operates as a nexus where the presence and number of members vary depending on the conceptual choices for each release, opening the door to countless alliances that flaunt their artistic agility. The "U" of its name means "United" — referring to the link between the NCT family.

In early April 2016, the initial lineup of NCT U — Taeyong, Ten, Doyoung, Jaehyun, and Mark — released its debut single "The 7th Sense"; later comebacks like "Baby Don't Stop" and "BOSS" now exist as some of the best songs K-pop has offered in recent years. For Golden Age, this first combination of NCT U got together once again for the record's title track "Baggy Jeans."

NCT 127

By taking Seoul, South Korea, as their base of operations, NCT 127 — its name representing the longitude coordinates of this capital city — have made headway in the world of K-pop as an overwhelming force. For the nine-member contingent (Taeyong, Taeil, Johnny, Yuta, Doyoung, Jaehyun, Jungwoo, Mark, and Haechan) maximalism is a major part of their artistry, and their stage power is nothing short of exciting.

It all starts, of course, with a catalog heavily rooted in EDM and hip-hop, sometimes laced with irresistible R&B transitions that emphasize the shapeshifting eccentricity of their soundscape. The 2016 debut single "Fire Truck" activated this distinctive (and often divisive) music style that eventually stretched to achieve mainstream acknowledgment. But don't be fooled — the group also know how to tap into the luscious side of things (think 2017's "Sun & Moon" and 2019's "Highway to Heaven").

With the release of their second full-length project, NCT #127 Neo Zone — The 2nd Album, in 2020, NCT 127 cemented their position in the upper echelons of K-pop; the album sold a little over million copies, a first for any NCT division. But their next productions, 2021's "Sticker" and 2022's "2 Baddies," proved to be even bigger, both commercially and sonically — they each surpassed 2 million sales, and the booming experimentation continued pushing boundaries. 

Just when you think NCT 127 is living in their zenith, they keep bringing surprises to the game. And they will likely do it again with their fifth full-length album, Fact Check, which is slated for Oct. 6.

NCT Dream

Youthful, captivating and graciously irreverent, NCT Dream is composed of Mark, Renjun, Jeno, Haechan, Chenle, Jaemin, and Jisung. They entered the K-pop landscape hoverboarding (literally) in 2016 with their debut single "Chewing Gum," a joyful vignette of their budding talent.

Originally devised to be both an entry and a nonpermanent harbor for the freshest recruits until they reach the age of 19, NCT Dream had its graduation system dissolved by SM Entertainment in 2020, thus earning a fixed status. Then, Mark Lee — the group's leader and the only member who left — returned for the arrival of NCT 2020 Resonance, where the song "Déjà Vu" saw the septet reunited after almost two years. It was a moment of equal happiness for the fans and the members, as the looming uncertainty of the group's fate vanished.

And as The Dreamies (as they're affectionately called) matured, so did their music. The aural landscape evolved from ebullient teen pop to an adventurous blend of hip-hop and R&B steered by their vocal prowess, resulting in a formula that has paid off. NCT Dream's first studio album, 2021's Hot Sauce, gave them the title of "million-sellers," a milestone replicated in subsequent projects "Hello Future," Glitch Mode, "Beatbox," and their latest full-length venture, ISTJ, which was released on July 17.

WayV

In NCT's oneiric cosmos, WayV (an abbreviation of "We Are Your Vision") is a subgroup whose identity stems from an amalgamation of C-pop and K-pop. Its artistic components fuse Mandarin, Korean and English to navigate lyrical tales threaded with blaze and fantasy, all while bending the frontiers of time. "I finally saw the light hidden behind the darkness," they sing in their 2020 single "Kick Back." "After deciding on the final truth / Unfold the secret of time again."

Formed by Kun, Ten, Xiaojun, WinWin, Hendery, and YangYang, this China-focused iteration debuted in January 2019 with "Regular," the lead song of their first single album, "The Vision." Since their conception, WayV have molded a niche of entrancing, genre-defying music, and B-sides like "Love Talk," "Electric Hearts," or "After Midnight" showcase said idiosyncrasy. Within their lineup, the subunits WayV-TEN&YANGYANG and WayV-KUN&XIAOJUN also inject inventiveness to their repertoire, proving they're authentic chameleons.

At the tail end of 2022, the sextet unveiled Phantom, their fourth EP that marked the conclusion of a two-year lethargy, and a new beginning where they stand stronger than before. 

NCT DoJaeJung

While sonic risks permeate as the key ingredients across all the NCT branches (mainly in their title tracks), this trio — made of vocalists Doyoung, Jaehyun and Jungwoo — found its footing in more conservative territories. The creative direction is nectarous and seductive, dabbling with motifs of longing and romance.

The development of NCT DoJaeJung was previewed in October 2022 during NCT 127's concert tour Neo City – The Link, but the official outset happened last April with their first EP, Perfume. The six-track mini album shines a light on the three members' voices that dazzle over classic cuts of R&B, with the eponymous lead single being the climax. This is a mere taste of what these guys can offer, and a prologue for more alluring releases to come.  

NCT Tokyo

With the concept of NCT's unlimited expansion reaching its final phase, SM Entertainment also announced the formation of one last subgroup — tentatively named NCT Tokyo. 

This ramification already includes Sion and Yushi, members of the pre-debut team known as SM Rookies, who were presented to the public last June and will be completed by aspiring idols selected through the reality show "NCT Universe: LASTART." 

As of press time, the competition is ongoing and features trainees from Japan and South Korea challenging missions to display their range of abilities. Throughout the episodes, they are being mentored by different SM artists, and at the end of each round, evaluations come courtesy of K-pop legends BoA, Super Junior's Eunhyuk and vocal trainer Jang Jinyoung. The debut date of NCT Tokyo is yet to be determined, but it will surely serve as a dynamic addition to the NCT universe.

Breaking Down Every Solo Act From BTS: Singles, Debut Albums & What's Next For The Septet

Like so many New Music Fridays before it, July 21 brought a cornucopia of fresh and unique sounds from all over the map.

Want to hear Travis Scott, Bad Bunny and the Weeknd get mellow and psychedelic? Raring to hear the latest dispatch from a One Direction member? Want a taste of A$AP Rocky's long-awaited next album? Is a Britney-shaped chunk missing from your musical life? Want to hear the future of K-pop? 

To these and other questions, this slew of tunes will provide answers. In the below roundup, hurtle into the weekend with wildly divergent sounds from some of music's top acts — many with sizable GRAMMY legacies.

Travis Scott, Bad Bunny, The Weeknd — "K-POP"

A week before nine-time GRAMMY nominee Travis Scott's Utopia livestream event at the Pyramids of Giza in Egypt on July 28 — which will debut his new studio album of the same name — he dropped his sixth collaboration with four-time GRAMMY winner the Weeknd.

"K-POP," the album's lead single, is rounded out by three-time GRAMMY winner Bad Bunny, in his first collab with Scott. This triple-threat track has a stony, smoldering feel, with luxurious production from Boi-1da, among others — and it's elevated by its panoramic, transportive video.

ZAYN — "Love Like This"

The former One Direction member continues his solo legacy with "Love Like This," his first new single since 2021.

Therein, ZAYN extols the virtues of throwing caution to the wind when it comes to infatuation: "Everything is on the line, but I would rather be dead/If it's gonna mean a life that's lived without you, baby," he sings. "I think I gotta take that risk/ 'cause I cannot go back."

In the video, ZAYN putters around on a motorcycle on a gorgeous day. Previously signed to RCA, the singer recently moved to Mercury Records; could "Love Like This" be the ramp-up to a new album? If so, "Love Like This" offers a tantalizing taste of what's to come.

will.i.am, Britney Spears — "MIND YOUR BUSINESS"

After the termination of her conservatorship, GRAMMY winner Britney Spears dipped a toe back into her music career in 2022 with "Hold Me Closer," a duet with Elton John that includes elements of "Tiny Dancer," "The One" and "Don't Go Breaking My Heart."

Now, she's back in earnest with "MIND YOUR BUSINESS," a sassy, pulsing, electronic duet with seven-time GRAMMY winner will.i.am of Black Eyed Peas fame. The track marks the pair's fourth team-up, and first since 2014's "It Should Be Easy" from Spears' Brtiney Jean.

NewJeans — "ETA"

GRAMMY.com called NewJeans one of 10 K-Pop rookie girl groups to watch in 2023, and keeping ears on them has paid off. On July 21, they released their new EP, Get Up, to critical acclaim: NME declared that "​​no one can hold a candle to K-pop's rising wonder girls."

Concurrently with the release of Get Up, they released a joyous, iPhone-shot music video to its effervescent single, "ETA," in which a group of girls find a friend's boyfriend making moves on another lady.

Chris Stapleton — "White Horse"

Chris Stapleton's last album, 2020's Starting Over, helped the country crooner make a clean sweep at the 2022 GRAMMYs. At that ceremony, he won golden gramophones for Best Country Solo Performance ("You Should Probably Leave"), Best Country Song ("Cold") and Best Country Album ("Starting Over").

On Nov. 10, the eight-time GRAMMY winner will release his next LP, Higher. As he revealed the news on July 21, Stapleton also unveiled a majestic rocker of a single, "White Horse." "If you want a cowboy on a white horse/ Ridin' off into the sunset," he sings thunderously, "If that's the kinda love you wanna wait for/ Hold on tight, girl, I ain't there yet."

A$AP Rocky — "RIOT (Rowdy Pipe'n)"

For his latest track, A$AP Rocky dropped a stylish, charming short film for Beats depicting a harried diaper run (a fitting narrative for the new dad, soon to be dad of two, with partner Rihanna). That only contains a minute of the song, though; it's worth luxuriating in the whole thing.

To an uneasy, lumbering beat, Rocky extols a lifestyle to die for ("My wife is erotic/ I'm smokin' exotic/My whip is exotic") as well as his unparalleled connections ("I just call designers up, I free ninety-nine it").

Backed by 13-time GRAMMY winner Pharrell, "RIOT (Rowdy Pipe'n)" is said to be the first single from A$AP Rocky's long-awaited fourth album, Don't Be Dumb; if the quality of the track is any indication, it'll be worth the long haul.

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