After months of teases, a brand-new single, and one of the most elaborate viral marketing campaigns we've seen in recent memory, Eminem's latest album, Revival, finally has a release date. Dr. Dre made the official announcement this morning via Instagram.
Continuing the elongated marketing campaign that's been grabbing headlines since late this past summer, the video announcement came in the form of a advertising spot with an actor presenting an apparent testimonial for a spoof pharmaceutical aimed a treating the fake disease "Atrox Rithimus."
Partway through the video, the actor reveals what pretty much everyone who's been following the campaign had already figured out: Yes, Revival is actually the name of Eminem's new album, and no, we're not going to get any additional details on it before it comes out. (The latter piece of info came packaged with a bit of Eminem's signature irreverent humor).
Revival will hit store shelves and streaming services on Dec. 15.
